Use your website to attract and convert leads

These days, no enterprise gets far without a website.

These days, no enterprise gets far without a website.

And with any website, you need

website intelligence.

Not a website that turns intelligent, takes over all the machines, and then tries to wipe out humanity.

Image courtesy of Terminator wiki

Website intelligence is about measuring your website performance . . .

Website intelligence is about measuring your website performance . . .

. . . and using that data to optimize it for future performance.

Too many companies just set up a website and then let it languish.

Too many companies just set up a website and then let it languish.

Static websites provide minimal value.

Too many companies just set up a website and then let it languish.

Static websites provide minimal value.

So make your website work for you by using these three elements of website intelligence:

#1: WEBSITE ANALYTICS

• These are tools and software applications that gauge how well your website is performing.

#1: WEBSITE ANALYTICS

• These are tools and software applications that gauge how well your website is performing.

• Web analytics gather information about visitors and how they interact with your website. They usually look for:

#1: WEBSITE ANALYTICS

#1: WEBSITE ANALYTICS

• Number of visitors

#1: WEBSITE ANALYTICS

• Number of visitors

• Time spent on pages

#1: WEBSITE ANALYTICS

• Number of visitors

• Time spent on pages

• Visitor location

#1: WEBSITE ANALYTICS

• Number of visitors

• Time spent on pages

• Visitor location

• Visitor sources

#1: WEBSITE ANALYTICS

#2: WEBSITE CONTENT

• You to need to get traffic in order to get data. You attract traffic through content.

#2: WEBSITE CONTENT

• You to need to get traffic in order to get data. You attract traffic through content.

• Constantly expand what your website offers: articles, lists of best practices, tips and tricks, helpful hints, ebooks and infographics.

#2: WEBSITE CONTENT

• Your content should be:

#2: WEBSITE CONTENT

• Your content should be:

• Relevant to your target audience’s needs

#2: WEBSITE CONTENT

• Your content should be:

• Relevant to your target audience’s needs

• Evergreen: focus on needs that are long-term

#2: WEBSITE CONTENT

• Your content should be:

• Relevant to your target audience’s needs

• Evergreen: focus on needs that are long-term

• Shareable: make it easy to share your content across a variety of online platforms

#2: WEBSITE CONTENT

#3: CONTACT FORM

Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:

#3: CONTACT FORM

Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:

1. Short: ask for the basics (e.g., name, email, company, position, etc.)

#3: CONTACT FORM

Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:

1. Short: ask for the basics (e.g., name, email, company, position, etc.)

2. Visible: use attractive, eye-catching colors and design to make the form stand out.

#3: CONTACT FORM