Marketing a product to walk-in customers is quite similar to internet marketing and how you present your e-commerce platform. Think of the ideal salesperson, equipped with enough skills to build trust, be persuasive, accommodating, and ultimately, close a deal. This is exactly how your e-commerce website should be, because after all, it is your “salesperson”. Here are 3 essential elements to have for a successful e-commerce site and internet marketing platform.

1. TrustA good marketing tactic is to tell your brand’s story and make the market understand your values and competitive edge. On your homepage, showcase your brand message, top products, promotions, and basically what sets your company apart from the rest.

Make your viewer feel comfortable enough to engage and try your product by offering a return policy, 100% money back guarantee, or other special perks you can deliver.

2. Sales PitchYour product pages are what give your consumers information on what you have to offer. It is important that the images and details you provide them with are relevant and enough to convince to make a purchase.

Photography plays an essential role in making a sale. Be sure to capture your product in several angles to mimic the experience of studying it in person. It would be even better to show a series of photos or a video clip of the product in action!

Social proof in the form of customer reviews and testimonies help in convincing your reader that you are trustworthy. This gives your prospective buyer an outsider’s perspective and can increase sales.

3. CheckoutAs if reeling them in and convincing them to buywasn’t challenging enough, we’re on to the latter,just as challenging, part of an e-commerceprocess – the checkout. This is the most crucialelement of all because if not implementedproperly, your efforts to reach this far would havebeen for nothing.

Keep your checkout smooth and easy byconsidering the number of steps they have totake before finishing up, a progress indicator,having a guest checkout option, product quantityselectors, and of course a consistent cart summary.

Just as salespersons should be responsive and accommodating, your e-commerce platform should provide the same satisfying customer service through a fast-loading site and preferably a chat box should they need assistance along the way.

To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®ingrid@bluedressinc.com865-951-5887