VERSIMILITUDENATURALISMSTYLIZATION

ABSTRACTION

STYLE

LOW RELIEFHIGH RELIEF

FRONTALIN THE ROUND

STYLE

ELEMENTSLINE .PLANE. VOLUME

MASS. SPACE. TEXTURELIGHT. COLOR

PRINCIPLESUNITY & VARIETYBALANCE. SCALE

PROPORTION. EMHASISREPETITION & RHYTHM

DESIGN

IN MOST CASES A FORM ORIENTED HORIZONTALLY APPEARS STABILE AND IS

“READ” AS LANDASCAPE.

STABILITY AND DYNAMICSORIENTATION

A FORM POSITIONED VERTICALLY IS ALSO STABILE BUT IN TENSION. IT TENDS TO BE MORE

DYNAMIC AND “READ” AS FIGURE, (IN IT’S GENERIC SENSE AS OPPOSED TO GROUND.

STABILITY AND DYNAMICS ORIENTATION

A FORM WHICH IS NOT PARALLEL TO ANY PLANE OF REFERENCE IS THE MOST DYNAMIC,

IMPLYING INSTABLILTY, MOTION AND A HIGH DEGREE OF DIRECTIONALITY.

STABILITY AND DYNAMICSORIENTATION

CONTACT WITH THE GROUND

PLANE IS ONE OF THE PRIMARY DETERMINATES

OF AN OBJECT’S DYNAMICS. GENERALLY LESS CONTACT MEANS GREATER TENSION OR

DYNAMICS.

STABILITY AND DYNAMICS CONTACT

PLANE TO PLANE POINT TO PLANELINE TO PLANE

PENETRATE PROXIMATE

STABILITY AND DYNAMICS CONTACT

PLANE TO PLANE POINT TO PLANELINE TO PLANE

PENETRATE PROXIMATE POINT TO LINE LINE TO LINE

POINT TO POINT

SHAPE DYNAMICS ARE INFLUENCED BY:

REGULARITYSYMMETRY

ORIENTATIONTYPE

GEOMETRIC/BIOMORPHICPLANER/VOLUMETRIC

# OF ACUTE ANGLES

STABILITY AND DYNAMICS SHAPE

PLANE TO PLANE POINT TO PLANELINE TO PLANE

PENETRATE PROXIMATE

11

33

22 5544

1100

99

88 7766

BALANCE IS THE RESOLUTION OF FORCES RESULTING IN A STATE OF EQUALIBRIUM, OR THE

HARMONIZATION OF COMPETING ASPECTS LEADING TO A STATE OF WHOLENESS,

COMPLETENESS, OR PROPORTIONALITY.

BALANCE

BALANCED FORMS OFTEN EVIDENCE DYNAMIC STABILITY AND A RELATIVE HARMONIZATION OF

UNITY AND VARIETY

BALANCE UNITY AND VARIETY

THERE ARE FOUR CATAGORIES OF BALANCE: PHYSICAL, VISUAL AND ENVIRONMENTAL(SYSTEMIC), AND

CONCEPTUAL.

BALANCE TYPES

PHYSICAL BALANCE IS THE EQUILIBRIUM OF AN OBJECT’S FORM AND MATERIALS IN ACCORDANCE TO

PHYSICAL LAWS.OBJECTS ARE SUBJECT TO FORCES OF GRAVITY AND

STRESS (TORSION, COMPRESSION,TENSION AND SHEAR) DETERMINED BY FORM, SCALE, MATERIALS AND

METHODS OF CONSTRUCTION.

BALANCE PHYSICAL

VISUAL BALANCE CONCERNS ONLY THE OUTWARD APPEARANCE OF A FORM.

VISUAL BALANCE IS SUBJECT TO THE “SUBJECTIVE MOVEMENT” OF THE VIEWER AND THE ”VISUAL ATTRACTION” OF VARIOUS

PARTS.

BALANCE VISUAL

SUBJECTIVE MOVEMENT IS REFERS TO WAYS IN WHICH VISION IS

PROCESS. IT SCANS AND MOVES TO PERCIEV ITS OBJECTS. OUR ATTENTION IS ATTRACTED TO

VARIOUS PARTS OF AN OBJECT INFLUENCED BY VALUE, SCALE,

POSITION, COLOR, TEXTURE AND SHAPE. (SEE ALSO: DOMINANCE

AND EMPHASIS)

BALANCE VISUAL ATTRACTION

ENVIRONMENTAL BALANCE REFERS TO THE EXCHANGE OF FORCES BETWEEN AN OBJECT AND ITS ENVIRONMENT. IT ALSO OFTEN USED

TO REFER TO THE WAYS IN WHICH AN OBJECT VISUALLY HARMONIZES WITH ITS SURROUNDINGS.

(SEE ALSO: ENTROPY, GRADATION, GROWTH, GOLDEN MEAN, E ≅ 1.6)

BALANCE ENVIRONMENTAL

CONCEPTUAL BALANCE REFERS TO WAYS IN WHICH WE COGNATIVELY ORGANIZE INFORMATION THAT TENDS TOWARDS COMPLETENESS, WHOLENESS, AND

HARMONY. THESE INCLUDE THE GESTALT CONCEPTS OF PROXIMITY, SIMILARITY, CONTINUITY, CLOSURE, AND EQUILLIBRIUM.

BALANCE CONCEPTUAL

PROXIMITY SIMILARITY CONTINUITY

CONCEPTUAL BALANCE REFERS TO WAYS IN WHICH WE COGNATIVELY ORGANIZE INFORMATION THAT TENDS TOWARDS COMPLETENESS, WHOLENESS, AND

HARMONY. THESE INCLUDE THE GESTALT CONCEPTS OF PROXIMITY, SIMILARITY, CONTINUITY, CLOSURE, AND EQUILLIBRIUM.

BALANCE CONCEPTUAL

CLOSURE CLOSURE EQUILIBRIUM