3 25-15 University of Michigan Presentation to the Alumni Association
-
Upload
nikki-sunstrum -
Category
Social Media
-
view
44 -
download
0
Transcript of 3 25-15 University of Michigan Presentation to the Alumni Association
@NikkiSunstrum
@UMich Director of Social Media
Former State of Michigan @MIGov SM Coordinator
B.S. in PoliSci & M.A. in Ed
Skilled in making dull things interesting
Co-Captain to a hashtag’ed entourage of 5
Former Elected official
Throws parades for fun
The Stats
1 in 4 people use social networking sites
Globally, in 2012 over 1.73B registered users of social — By 2017 2.55B
73% of adults are using social media — 56% in America
43% of senior citizens in the U.S. now use social media
There are now more smart devices than people
57% of people are talking more online than they do in real life
Nearly two-thirds of Americans sleep with their cell phones
The Players
Instagram grew 50% in 9 months of 2014 and is now bigger than Twitter
Organic Facebook reach drops to 2% for pages over 500k, ~6% for others
In June of 2014 Facebook had more video views than YouTube
Snapchat is [fastest] growing messaging app at a rate of 56% a year
50% of devices on corporate networks will be mobile in 2015
Instagram gets 50x more engagement than Twitter
Gangnam Style has been viewed 2,182,109,637 times
Tweeting the ninety-five theses
The way in which we
get our point across
has changed, not the
concept or necessity
of information
distribution.
“Because somebody grows up being a social
media native, it doesn’t make them an expert
in using social media at work, that’s like
saying, ‘I grew up with a fax machine, so that
makes me an expert in business.’”
- William Ward, professor of social media at
Syracuse University’s S.I. Newhouse School
of Public Communications
Be InsightfulWho, what, when, where, why?
#UMSocial113,071Followers @UMich
640,878 Followers /universityofmichigan
56,009Followers @UofMichigan
18,398 Followers /uofmichigan
6000+ Followers @UofMichigan
8,342 Followers @UMich
288,758 EDU Followers /universityofmichigan
Go away.
How we stack up
Most influential college in social media
Most engaged college in social media
Most influential on Facebook
Most influential on Instagram
Most influential on Twitter
Most influential on Linkedin
University to use Snapchat
#11
#3
#2
#5
#2
#5
I’m here, now what?
Assessing sentiment
Identifying influencers
Studying success
Comparing like minds
Change the world, one #hashtag at a time
Innovate
Collaborate
Streamline
Provide Value
Build a Toolbox
@ArionTSun “why do you
keep putting the poop emoji on
everything? It’s weird.”
ATS: What? That’s chocolate ice cream!
#kidswithtech #fail
Posting Date: 4/23/14Posting Time: 1:00pmReach: 16,944Post Clicks: 1,375“Likes:” 236Comments: 33Shares: 22
Primarily dominated by appreciative comments, with some out of state input for comparative rewards
Posting Date: 4/16/14
Posting Time: 11:00amReach: 22,256Post Clicks: 1,442“Likes:” 532Comments: 37Shares: 77
Only a couple of negative comments, primarily dominated by constructive discussion between audience members
Posting Date: 4/10/14Posting Time: 11:00amReach: 21,616Post Clicks: 1,903“Likes:” 172Comments: 41Shares: 31
Many people commented on this post with their appreciation for aid, others about how they were unfairly unqualified. 2nd most popular, most comments.
Bottom Line
Great social is about seizing the available opportunity to elevate the
perception of your programs and overall success.
SNAP to the #Victors
5 Hours
150 Submissions
100 New Followers
1000+ Views per Snap
Who are you online?
Over 90% of employers will Google you
Twitter is NOT the water cooler
Grammar matters outside the
classroom
Don’t take your LinkedIn photo in the
bathroom mirror
Share information with a purpose
Network strategically
Privacy settings are there for a reason
Who do you want to be? Your digital footprint will last a lifetime
The Library of Congress has been
cataloging every tweet since 2010
Even Snapchat was subject to the FTC
Social Media can get you fired
Differentiate between personal and
professional
Be consistent
It’s still just marketing
B2B, B2C and H2H: the what v. the how
People require great content
Talk to them IRL
Emotion sells
Put a face to your brand
Kill them with content
Target and compel
Give me a boost
Who are you targeting?
What is your desired outcome?
Is your advertisement “social?”
Optimize for short attention spans
Make them an offer they can’t
refuse
Words of Caution
Only connect with the intent to sell
Connect but never interact
Spam
Copy and paste across networks
Forget who you are and why you are here
Establish Rules of Engagement
Policy
Style, Images, Content
Community Rules
Disclaimers
FOIA
There is no expectation of privacy
Confidential information, defamatory or derogatory postings
Reinforce proper usage, activities, professionalism, no advertising
TAKE AWAYS
The method is new, not the concept
We can’t all be red skittles
Embrace opportunities for collaboration
Don’t get caught thinking poop is ice cream
Running with a bed sheet sells nothing
TAKE AWAYS
Never underestimate the power of strategy
Make sure everyone is on the same page, literally.
Put the proper resources in place for success
Compose guidelines and set expectations
Evaluate, measure and renew