2nd Russian-British Creative Economy Russia
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Transcript of 2nd Russian-British Creative Economy Russia
Supporting growth, enhancing competitiveness:
Emerging support models for creative entrepreneurs
Gillian Easson, Development Manager, NESTA
The Perception ! The Reality !
Based in Dundee, Scotland
Founded: 1998, with £300M endowment
Mission: Bring ideas to life and help make innovation happen
How? Through policy research, programmes and investment
About NESTA…
NESTA’s 3 main areas of work:
Innovation and Economic Growth
Social and Public Sector Innovation
Creative Economy
Creative Industries: Important, fast growing and innovative
NESTA’s models of support:
Creative entrepreneur programmes/resources
Mentoring for creative business start-up and growth
Skills for creative industries
Support for cultural organisations to innovate
Focus of today
Challenges affecting creative start-up businesses
Specialist support for creative entrepreneurs
NESTA has run programmes which have support hundreds of creative entrepreneurs to set up sustainable enterprises, which:
Develop business skills and confidence of new creative entrepreneurs
Facilitate interdisciplinary collaboration through peer networks
Address gaps in start-up support market and enhance current enterprise provisions on offer
Addressing creative business start-up challenges
Starter for 6: A NESTA designed pilot programme in Scotland running 2007–2009, which provided 210 early stage science, technology and creative entrepreneurs with:
4 days of group training run in 5 cities Peer mentoring Potential of grants up to £10,000 (84 grant awards made) Business aftercare support
An accelerator programme
Programme features:
Group workshop content:
creative modelling tools
Tools to test and help build the
business case
Specialist expertise and
advice
Help to overcome barriers in particular
areas
Peer networks Someone to share experiences / like-
minded people
Coaching and mentoring Help to sustain the momentum /
critical friends
Seed funding Something to work with / accelerate
speed to market
Business sectors of S46 participants (2007-09)
Dundee
Aberdeen
Inverness
EdinburghGlasgow
Business Sector Scotland - cities
Case Studies of creative entrepreneurs
Hubdub
Premium skill games for sports fans
www.hubdub.com
Case Studies of creative entrepreneurs
Bebaroque
Designer hosiery
www.bebaroque.com
Framework tools to help build, shape, define, explain and communicate the business idea.
These creative practical planning tools are used successfully by creative entrepreneurs to build their business case.
Evidence modelling Blueprint modelling
Examples of the workshop content
Enhance Replace
Revive Flip into
Start-up programme results
2007 - 2009: Pilot programme - devised, funded and managed by NESTA in partnership with many Scottish agencies
2009: Programme gets a £1 million backing from Creative Scotland’s Innovation Fund to offer an extended service, delivered by Cultural Enterprise Office (CEO).
2010 – present: New S46 programme strands added by CEO including ‘Fast track’ and ‘S46 Network’.
2011: Longitudinal study of programme completed.
www.culturalenterpriseoffice.co.uk/starterfor6
Word cloud showing responses to the question ‘With hindsight what was the most useful part of the Starter for 6 programme?’ (SQW report, 2011)
Programme benefits for creative entrepreneurs
Economic and confidence level impacts
S46 gives return of £2.16 GVA for every £1 invested
15+ gone on to ‘high growth pipeline’ – Scottish Enterprise
S46 is seen as a bench mark of success for other funders, investors.
Increased confidence in participants
Improved knowledge and skills
Networks and collaborations
Developed business idea
Improved business and economic performance
Full impacts arising from Starter for 6
NESTA Creative Enterprise Toolkit
Encapsulates NESTA’s tried and tested approaches
Specifically tailored for creative business start-ups and those who support them
Flexible tools engage participants at an individual level to explore personal values and motivations
www.nesta.org.uk/enterprise-toolkit
This work is licensed under a Creative Commons Attribution Non-commercial Share Alike (3.0 Unported). Uses are thus permitted without any further permission from the copyright owner. Permissions beyond the scope of this license are administered by NESTA.
01
In it for the long haulChoosing your path
Getting off the groundArrivals and destinations
03
02
04
Who this guide is for and how it can help
Why it’s different from other business guides
What to expect to get out of the process
What kind of company to set up
Links to useful organisations
Case studies
CustomersDetermine who is buying your product and why
Marketing Mix and PlanHow to apply this mix to your business needs. The main elements you need to consider when planning marketing activities
Business FactsDo you have a good idea or a good business idea?
Intellectual PropertyHow to identify, protect and exploit IP
Your business processThe different elements that make up your business
RelationshipsThe different associations you have to recognise and develop to ensure your product or service reaches your customers
Financial ModellingIncluding the vital role of cash flow to ensure your business makes enough money to continue trading in the way you desire
ValuesIdentify your values and summarisethe impacts you want
Evidence ModellingIllustrate what success will look like
Creative enterprise toolkit
Suite of open-source products for both creatives and supporters
Case studies Tutors notes
creativesupporters.org.uk
WorksheetsTrain trainer workshops
Trainer PowerPointVideo case studiesFashion start-up
guidePeer mentoring
guide
CE Toolkit is being used nationally and internationally
Lebanon
ChinaWales
• Peer mentoring Peer mentoring involves near peers with one or two years more business experience than their mentees.
NESTA’s Peer Mentoring guide contains:
On overview of the programme structure
Practical points and case studies for those considering setting up a peer mentoring scheme
The impacts for both the mentors and mentees
www.nesta.org.uk/enterprise-toolkit
Peer Mentoring to support creative start-ups
Video Games Mentoring: Playing the Game guide
NESTA Mentoring for business growth
Creative Business Mentor Network
Hyper Island and Next Gen: the right skills for a high-tech sector
Creative industries skills agenda
Supporting cultural/arts organisations to innovate
Arts organisation
Digital innovation projects and sector-wide knowledge
Technology partner
Research team
Digital R&D Fund
Enabling arts and cultural organisations to engage audiences in new ways and create opportunities for new business models, through the use of digital technology.
Conclusions
In NESTA’s experience we believe that creative entrepreneurs thrive when given the right conditions, which include:
- Tailored skills development and confidence building
- Networks and support
- The opportunity to gain seed funding
We look forward to working with international partners to share learning from our creative entrepreneurship programmes.
Gillian Easson Development Manager
[email protected]@GillianEasson
www.nesta.org.uk
www.nesta.org.uk/enterprise-toolkit
Thank You!