2ND MINI PROJECTCREATION OF A BROCHURE OF A

COMPANY

English CourseSENA-POLITÉCNICO GRAN COLOMBIANOPROGRAM: NEGOCIOS INTERNACIONALESPRESENTATION BY: WILDER ANDRES QUIROZCOMPETENCE: PRODUCIR TEXTOS EN INGLÉS DE FORMA ORAL Y ESCRITA

WHAT IS A BROCHURE?A BROCHURE IS A SMALL PRINTED PAPER PIECE, USUALLY MADE FROM A

SINGLE SHEET. BROCHURES ARE TYPICALLY 8.5" X 11" OR

8.5" X 14" TRI-FOLD, BUT THEY CAN HAVE DIFFERENT DIMENSIONS AND NUMBERS OF FOLDS. BROCHURES ARE OFTEN ALSO REFERRED TO

AS PAMPHLETS OR LEAFLETS.HTTP:/ /CTB.KU.EDU/EN/TABLE-OF-CONTENTS/PARTICIPATION/PROMOTING-INTEREST/

BROCHURES/MAIN

BEFORE WRITING THE BROCHURE:

1. DECIDE THE TONE YOU WANT TO CONVEY. 

A BROCHURE WILL REPRESENT YOUR COMPANY TO POTENTIAL

CUSTOMERS, AND FIRST IMPRESSIONS CAN BE

POWERFUL. DO YOU WANT YOUR COMPANY

TO LOOK FRESH AND INVENTIVE- OR SOMETHING

ELSE?

BEFORE WRITING THE BROCHURE:

2. DETERMINE THE

BROCHURE'S PURPOSE.

DO YOU WANT TO MAKE A BROCHURE TO HIGHLIGHT

YOUR COMPANY OR ENGAGE THE READER IN A SPECIAL

PRODUCT, SERVICE OR PROMOTION?

BEFORE WRITING THE BROCHURE.

3. USE GOOD PHOTOGRAPHY IN YOUR BROCHURE ADVERTISING. 

INFORMATION OF THE BROCHURE

1. GENERAL DESCRIPTION:

*NAME OF THE COMPANY *LOGO *MOTTO *VISION/ MISSION*CONTACT INFORMATION: ADDRESS, E-MAIL, CONTACT PERSON, PICTURE OF THE COMPANY.

2. SERVICES OF THE COMPANY.

INCLUDE AT LEAST 3 SERVICES.WE OFFER…

3. MAP OF THE LOCATION OF THE

COMPANY.

INCLUDE A MAP OF THE PLACE WITH AT LEAST 8 OTHER PLACES LISTED

ASIDE, THE AVENUES AND THE STREETS.

LOCATION AND HOW TO ARRIVE: MEANS OF

TRANSPORTATION TO GET THERE.

4. TOURISTIC INFORMATION: PLACES TO VISIT IN MEDELLÍN. (AT LEAST 5).

EXAMPLE:RUTA N (ADDRESS, TELS, LOCATION (3 REFERENCES), 3 LINES DESCRIPTION.

6. CLOSING OF THE BROCHURE.

EXAMPLE:- INCLUDE ANOTHER PICTURE RELATED TO THE COMPANY.- BASIC INFO: ADDRESS, TELEPHONE, E-MAIL, CITY, SOCIAL NETWORKING: FACEBOOK, TWITTER, INSTAGRAM.