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Press Information

Henkel AG & Co. KGaA, Corporate Communications Seite 1/2

Dsseldorf, April 2012

Extract from Dossier Employer Branding/Profile

Employer branding at Henkel

A strong brand and a top employer: the employer branding campaign features genuine Henkel

employees from the three business sectors Laundry & Home Care, Adhesive Technologies and

Cosmetics/Toiletries and from administration. Representing the international Henkel workforce, they

confirm that working at Henkel is enjoyable. They also communicate the companys message: Henkel

Excellence is our Passion.

The goal of the employer branding measures is to position Henkel externally as the preferred

employer for potential new staff members. Internally, the campaign is designed to further strengthen

employees emotional attachment to the company, and their pride in being Henkel people. From a

brand manager in Spain to a production foreman in Germany: the campaign for Henkel features ten

international employees.

They are portrayed in day-to-day situations and various phases of their working day. The overall

message is relayed humorously yet self-confidently: working at Henkel offers a broad spectrum of

varied tasks that make every day an exciting challenge. This conveys the sentiments that unite all

Henkel staff: passion, motivation and the enjoyment of facing new challenges every day and giving

ones best as part of a global team.

The campaign will be used worldwide. The employee videos will be available to watch online, whilethe images will be included in job advertisements as well as on banners and posters at various events.

The campaign will also be used in university marketing measures, for instance at university and career

fairs and on campus grounds.

Henkel as a top employer

With 48,000 employees worldwide and sales of 15.09 billion euros in 2010, Henkel is a global player in

the consumer goods industry. To achieve this, the best teams in terms of skills and potential work

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together worldwide, irrespective of age, gender or nationality. In all, 80 percent of the workforce is

employed outside of Germany. More than 110 nationalities are represented at Henkel, with employees

from 50 different nations working in the Dsseldorf headquarters alone. Around 32 percent of all

employees are women, while the share of women in managerial roles is almost 30 percent.

The product portfolios of the three business sectors Laundry & Home Care, Cosmetics/Toiletries and

Adhesive Technologies offer Henkel employees a varied range of development opportunities.

Press-Contact:

Wulf Klppelholz Dorothee Geisel

Corporate Media Relations Corporate Media Relations

Telefon: +49-211-797-1875 Telefon: +49-211-797-9265

Telefax: +49-211-798-4040 Telefax: +49-211-798-4040

www.henkel.com/press

press@henkel.com

Henkel AG & Co. KGaA