22-23 OCTOBER 2019

BELL HARBOR CONFERENCE CENTER, SEATTLE

@gamesforum

P U B L I S H E R PA RT N E R

G O L D S P O N S O R

S I LV E R S P O N S O R S

WO R K S H O P S P O N S O R

E X H I B I TO R S

B RO N Z E S P O N S O R S

Day 1 – October 22nd

08:00 Registration

09:00 Opening Remarks and Welcome to Gamesforum Seattle 2019 Gamesforum will make some brief opening remarks about the conference, including an outline of what to expect from both days and some much needed housekeeping. John Speakman, CEO, Gamesforum

09:15 Keynote: State of the Industry Panel Our opening Keynote panel will take a look at the macro trends in the industry from the past 12 months and what’s on the horizon in 2020. Moderator, Ron Segev, Partner, Segev LLP Davd Bluhm, Managing Director, Agnitio Capital David Chang, EVP, Corporate Development, Asmodee

10:00 Morning Networking Break

GAMES MARKETING FORUM OPENS

GAMES MONETIZATION FORUM OPENS

DESIGN AND DEVELOPMENT FORUM

OPENS

10:30 10 Years of Angry Birds Mobile GamesThe first Angry Birds game was launched in December 2009. 10 years and 17 mobile titles later, the Angry Birds brand and games are still relevant and successful. What is needed from a brand (and the team behind it) to live and thrive for as long as there have been modern touch screen mobile games? What makes Angry Birds a brand that is perfectly suited for mobile games? This talk is a look into the 10 year journey of Angry Birds mobile games, and how the brand and the games have developed, and constantly stayed relevant in the fast paced and shifting mobile games market..Kai Torstila, Director of Marketing, Rovio

10:30 A Year of Spending DangerouslyAt last year’s Gamesforum, Nathan Sellyn spoke about ‘falling on your own harpoon,’ the process of his expensive evolution into a whale in Nintendo’s Fire Emblem Heroes. This year, he returns to present another set of lessons in core and casual F2P monetization - lessons he shamefully learned the hard way, after a year that saw his spending enter quadruple-digits on not only FEH, but multiple other titles as well. He’ll discuss the mechanics and features that successfully seduced him into (again) surrendering multiple mortgage payments, and how these inform a set of heuristics and best practices that can be employed across (almost) any type of F2P title.Nathan Sellyn, Chief Creative Officer, Flow Motion Entertainment

10:30 The Big Why: How to Present Game Ideas and Get Buy InAt the heart of every game pitch is a big idea, but what’s the best way to help your audience understand your idea the way you do? Your first words in pitching your idea can be the difference between selling it in the room and losing your audience on the first slide. In this talk, Leanne Loombe, Executive Producer at Riot Games, will discuss her keys to success in landing game pitches and getting buy-in from the groups that matter by wrapping the pitch in the player journey.Leanne Loombe, Head of Riot Labs, Riot

11.00 The ASO and Organic Marketing Panel From Keywords to Creatives , the Organic marketing panel will look at the all important tricks, trends and tools needed to boost your organic traffic. . Warren Woodward, Chief Growth Officer, Upptic Kristina Taylor, Head of Marketing, Magic Fuel Games Karsten Davis, Performance Marketing Manager, Mobilityware Aykut Karaalioglu, CEO, SearchAds.com Tyler Schroeder,Creative Director, A Thinking Ape

11.00 3 Steps to Align Monetization & Acquisition TeamsAd Monetization and User Acquisition teams have traditionally operated in silos, with distinct objectives and KPIs, but savvy gaming publishers are quickly realizing the profit-generating potential of aligning this dynamic duo. Join Singular’s VP of Customer Strategy, Victor Savath, as he discusses 3 steps to align monetization and acquisition in order to acquire more users that generate higher ROI and revenue.Victor Savath, VP, Customer Strategy, Singular Labs

11.00 The Multiplayer Gaming PanelWith online multiplayer games dominating the gaming landscape, our panel explores why some games are all conquering, why their players love them and what you need to be doing to sustain success.Moderator: Edmar Mendizabal, Business Development, i3D.net Neil Doherty, Co-Founder, Giant Enemy Crab Cody Bye, Business Development, Vivox Tom Daniel, North America, GM, Multiplay Dr Kimberley Voll, Co-Founder, Stray Bombay Justin Lippert, Principal Game Designer, Midwinter Entertainment

GAMES MARKETING FORUM

GAMES MONETIZATION

FORUM

DESIGN AND DEVELOPMENT FORUM

12:00 Working with an External ASO AgencyIn this fireside chat, Jami Wardman from Lab Cave and Josh Chandley from WildCard Games (a local game developer from Bellevue) will discuss the challenges of ASO a team can face when they are on their own, how to stay up to date on ASO changes, what has been gained (or lost) by working with an external partner, and the difficulties agencies face when working with clients. Jami Wardman, Business Development, Lab Cave Games & Josh Chandley, COO, Wildcard Games

11:30 The F2P Monetization PanelFrom Brand Ads to IAPs, this panel takes a warts and all look at monetizing your F2P game, what best-practice looks like? Striking the right balance between revenue and retention and continuing to deliver the player experience.Moderator: Nancy Peters, Director of Business Development, ChocolateJake Rothman, Director of New Supply Partnerships, SmaatoNishant Ghaiy, Director of Supply Sales, FyberKevan O’Brien, Marketing Director, LBC StudiosCristian Radulesco, Director of Design and Monetization, GameloftJosh Rubenstein, Product Lead, A Thinking Ape

12:00 Your Game is a Social Network In this talk, Selcuk Atl, CEO of Bunch, will share insights and best practices on how great games can drive social network level engagement, by bringing players back more often with their friends. Selcuk Atli, CEO, Bunch.live

12:30 Lunch Break

13:30 How to adapt creatives within each ad network placement?Given consumer attention spans, the concept of “one creative fits all” is no longer an effective ad strategy. Based on ever-changing consumption habits, marketers and advertisers must adjust their creative to match the respective platform they leverage. In addition, creatives must be relevant to the identified target audience, vs consumers who might be prone to installing ad-blockers. Will Hughes, Sr Creative Director, Tilting Point

13:30 Why Game Systems Work – An Exploration of Live-Ops Success and FailureThis panel will discuss success and failure in live-ops games, as well as some key learnings from major titles, with an emphasis on data, design and psychology. John Smith, Microsoft PlayfabSean Michael, Senior Insights Manager, 343 IndustriesJeremy Sherette, Senior Manager, Digital Analytics, Wizards of the CoastLinsey Murdock, Lead Designer, Arena.Net

13:30 Being Epic: An Indie Developer’s Guide to the Epic EcosystemEpic Games is dedicated to supporting game developers of all types and sizes. In addition to Unreal Engine, Epic provides a number of ancillary resources that are of great value to independent game developers everywhere. In this presentation, Epic’s Christian Allen will explore Epic Mega Grants, Epic Online Services, the Unreal Engine Marketplace, and more. Christian Allen,Unreal Evangelist, Epic Games

Day 1 – October 22nd

13.30 - Tenjin Workshop: How hyper-casuals changed mobile gaming publishing and what you can learn from it.

“Hyper-casual games are in a unique position - they’re one of the biggest drivers of mobile growth, and they’re here to stay. This space has evolved over the last couple of years, and Tenjin has been at the forefront of it.

Our workshop gives insights into the world of Hyper-casual and market trends that would be helpful for existing hyper-casual developers, the ones that only want to enter genre and just app publishers who monetize their apps via ads.

Pooja Viswanathan, Customer Satisfaction, Tenjin

GAMES MARKETING FORUM

GAMES MONETIZATION

FORUM

DESIGN AND DEVELOPMENT FORUM

14:00 The User Acquisition PanelOur panel will examine current trends in the paid acquisition space, where to put your marketing dollars, best- practice techniques and building a team for successRandy Waxman, CEO, Blind FerretFaith Price, Head of User Acquisition, DoubleDown InteractiveYiannis Alexopoulos, Performance Marketing Director, Next GamesDaniel Todd, CEO, Influence MobileChris Hoyt, Chief Growth Officer, Target Circle

14:30 User-level, holistic LTV is finally here and is an absolute game-changerJoin Offer and Doron as they explain how AI-driven user segmentation allows developers to identify behavioral patterns to segment users into clusters. In turn, publishers can optimize overall revenue by intelligently limiting or increasing ads shown to those unlikely or likely to spend money in-game. By combining IAP data with user-level ad revenue data, publishers have user-level, holistic LTV and can control the frequency of who, when, how much and which ad unit is shown--ultimately helping publishers run UA to optimize for both IAP as well as ad revenue.Offer Yehudai, President, Fyber and Doron Kagan, Co-Founder & CEO, Game of Whales

14:00 Crystal Ball: Predicting the Future of Game Co-DevelopmentPanelists will facilitate a discussion with both Publishers/Developers and Service Providers about what it might look like to co-develop a game in the future - three, five, ten years down the road. Prompts may include: • How will virtual machines and AI

technology change the way we approach co-development?

• How will the consolidation of service providers impact the way we approach co-development?

• How do we tap into the best talent around the globe?

• Where are there untapped talent pools and how do we connect with them to build great games?

Moderator: Lauren Freeman, Director, Worldwide External Development, EAKassi O’Connor, Outside Services Director, GluEsteban Lora, Senior Executive Partners and Alliances, MicrosoftJeff Pobst, CEO, Hidden Path Entertainment, Inc.Ninel Gruyner, CEO, Devoted Studios

15:00 Maximizing success & limiting cannibalization within a F2P franchiseIn today’s market of free-to-play gaming and the games-as-a-service model, it can be a risk to launch a sequel as an attempt to prolong the lifecycle of a product and brand. Discover how Gameloft leverages consumer insights and product positioning to maximize the simultaneous success of its renowned Asphalt 8 and Asphalt 9 titles within the mobile racing genre.Kyle West, Marketing Director, Gameloft

15:00 The CAPS Approach to MonetizationWith a variety of complex and meaningful optimizations, like header bidding, mediation, merchandising, dynamic pricing, and many others, the mechanics of monetization can be incredibly complex. But there are some fairly universal player desires that motivate players to spend in your game. In this talk we explore a taxonomy of these player desires, looking not only at what kinds of things players want to buy but also at the design elements your game must have to sell them successfully and which desires lead to the most spending.Dave Rohrl, CEO,Mobile Game Doctors

15:00 Building Better Worlds through Game CulturalizationWith over 30 years of experience in digital media as a geographer and culturalization strategist, and 26+ years in games, Kate Edwards has been involved in the creation of many games, including major titles such as Halo, Fable, Age of Empires, Mass Effect, Call of Duty, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content creation and can negatively affect the ability of content to be accepted overseas, and she has seen designers miss opportunities to create more robust worlds that engage the players from diverse cultural backgrounds. Kate will discuss the field of content culturalization and how it can assist game creators with building better game worlds that account for a wider range of cultural and environmental aspects. Kate Edwards, CEO, Geogrify

15:30 PM Networking Break

16:00 Important steps to high-performing playable adsIn this session, we will share actionable and data-driven insights that will help your growth team to create and execute successful playable ads strategy. Tomas Piktozis, Chief Revenue Officer, Playable Platform

16:00 The Game Streaming Evolution : Mobile Games and Beyond First it came for the music, then for the movies. Now streaming is here for games. What does it mean for developers and publishers - both technically and creatively? Sandra will draw on Hatch’s early experience with game streaming to highlight the opportunities for developers in this new era.Sandra Mittica, Head of Games, Hatch

16:00 The Confidence Game: How User Research Can Help You Nail Your Design Intent by Learning Early and Learning OftenThis talk will introduce you to the basics of user research in games, and a few of the core methods. It will use examples to show you why testing early and often can have a significant impact on your game. And it will push you to think about how you can increase confidence and reduce risk as you develop and ship your game.Tom Lorusso, Principal User Research Lead, Xbox

Day 1 – October 22nd

GAMES MARKETING FORUM

GAMES MONETIZATION

FORUM

DESIGN AND DEVELOPMENT FORUM

16:30 The Influencer Marketing PanelWith the most effective dollar for dollar marketing spend there is in gaming, influencer marketing is am important weapon in your marketing armory. But it presents unique challenges, from handlings your influencers to managing your community. Our panellists discuss planning and executing successful influencer campaigns. Moderator: Adam Lieb, CEO,GamesightAlissa Barry-Toth, Community Manager, Turtle RockMichelle Sutterfield, influencer relations @ Wizards of the CoastAnna Geeks, partnered Twitch influencer

16:30 Mobile Monetization in the Streaming EconomyAs streaming and subscription-based platforms emerge, with multiple platforms now aggressively competing to become the ”Netflix of Games,” many questions have arisen regarding this new economic model and what it will mean for developers. These questions become even more pronounced in the mobile environment, where F2P is dominant and not well aligned for subscription-based monetization. What is the revenue opportunity in a Netflix style service, and how does it work? Is a game catalog on demand even enough? How can subscription services work together with publishers on live ops and other features to stand out in the crowd and deliver users and revenue for their games?. Nick Thomas, VP Commercial Partnerships, Hatch

16:30 The UX PanelGetting the player experience right continues to evolve. In this session our panel will explore new challenges that games streaming services present for UX teams. We’ll also be looking at UX research and how it can influence succesfull UX as well as look at current UX trends and the challenges for their departments Moderator, Jami Lukins,Professor of UX Design, DigipenOrvar Halldorsson, UI, UX Director, BungieVeronica Zammitto, ConsultantRoger Lee, Director of UX, Kabam

17:30 Social Media Marketing for Mobile Games - Does it Matter?Social Marketing Media for Mobile Games - Does it Matter? The short answer is, it depends. Gone are the days when you could spam for likes and create a massive network of diehard dans. Consumers are smarter that ever and have considerably less trust in social media platforms. Before you begin your social media journey, you need to have a clear vision of how you’ll use it and most importantly, why it’s important to you. In this session we’ll take a look at what social media marketing is and what it is not in 2019, discuss social metrics that matter and walk through how to create and execute a successful social media campaign. Eric Alayoubi, Head of Social Media and Community, Big Fish Games

17:00 Indie Monetization TacticsIn-app purchase is a $122 billion-dollar market but out of reach for most indie teams without a large data science team. Surviving as an Indie studio seems impossible. In this talk, I will share details on our ad tech stack that we used to grow Pictoword from 0 to 30 million users and a top word game on both iOS and Google Play. CK Wang, CEO, Kooapps

17:30 Microsoft Spatial Sound and Project AcousticsThis talk will cover the fundamentals of two technologies to bring better audio immersion to your games: Microsoft Spatial Sound platform and Project Acoustics. We will discuss Why spatial sound and acoustics are important, What the technologies encompass, and How to simply implement them into your titles. We will also cover content techniques and best practices to create meaningful and immersive sound experiences using these technologies.Robert Ridihalgh, Senior Technical Audio Specialist, Advanced Technology Group at Microsoft

18:00 Games Marketing Forum Closes

18:00 Games Monetization Forum Closes

18:00 Design & Development Forum Closes

Day 1 – October 22nd

JOIN US AT THE OFFICIAL

PARTY

22ND OCTOBER

8PM ‘TIL LATE

AMBER BAR

Day 2 – October 23rd09:00 Registration

09:55 Opening remarks Gamesforum’s CEO will make some brief opening remarks about the conference, including house keeping.

EMERGING OPPORTUNITIES

FORUM

GAMES STUDIO CULTURE AND OPERATIONS

FORUM

GAMES BUSINESS & STRATEGY FORUM

10:00 Cloud gaming is all the rage – how do consumers feel? Next big thing or NBD?David will present Magid’s latest field research from consumers about Cloud Gaming.David Pucik, Vice President, Gaming and Digital Strategy, Magid

10:00 culture ≠ stand up desks + beer fridays + free snacksKano, is an independent gaming studio. Tim will be discussing the lifecycle of a business, from inception to expansion, and the changes along the way. Using the Kano story as a reference, the talk will discuss Kano’s growth and how the company’s vision and values help their people focus on what’s important to work on and how. The way Kano functioned 10 years ago was very different to the way it works today, and the type of employee that may have rocked the first days of a startup may be very different from what an established business needs.Tim Teh, Founder and CEO, Kano Games

10:00 What every company should know about partnerships, funding, and exitsMaking great games should be your goal, not an exit. However, the financial side of the business is something you should think about as early in as possible. As a founder you are not only building your product, you are building a company. You need to understand the options open to you and what needs to be done to enable them. Otherwise you will miss opportunities and leave significant money on the table.David Chang, EVP Corporate Development, Asmodee

10:30 Revolution or Evolution? 5G and Cloud Gaming Panel5G and Cloud Gaming are transforming the games industry. From how players play games to when and where and with who, a transformation is underway. Our panellists will look at how these chages are impacting the industry . Moderator: Joseph Knowles, Head of Communications, HatchKarim Farghaly, Director Business Development, Bandai NamcoKaz Yamaguchi, Director, Mobile, Square Enix

10:30 Game Studio Culture PanelOur Panel explores how positive studio cultures have allowed their companies to flourish, how culture isn’t a one size fits all concept and how getting it right improves creativity and unleashes new opportunities.Tayber Voyer, Director of Product, A Thinking ApeJoe Bonar, Studio Head, Truly Social GamesCarey Jenkins, CEO, Substantial

10:30 The Funding PanelWith VC funding drying up, this panel explores beneath the desert where the waters run deep. We’ll look at where to look, what you should be aware of and common mistakes that cost dear.Jim Ying, Head of International Gaming, CV CapitalRon Segev, Partner, Segev LLPLou Fasulo, CEO, StarformEd Fries, General Partner, 1Up Ventures

11:30 Session cancelled due to unavailability

11:30 Considering mental health in your company: promoting a positive and productive cultureCompany culture has a substantial impact on the emotional and mental health state of those working in the game industry, but consolidated evidence of the effects of working in the game industry was largely lacking until recently. With the release of Take This’ mental health state of the industry white paper the effects of current labor practices in the game industry are more apparent. This talk will discuss the cultural assumptions and norms that have pervaded the industry over the last several decades, how those impact mental health is expected and unexpected ways, and how operational and cultural considerations can result in improved work experiences for all those who make games for a living. Eve Crevoshay, Executive Director, Take This

11:30 Gaming M&A, Fundraising & TrendsThis talk will provide the audience with a data-driven update on M&A market, particular deals of note, fundraising environment, valuation dynamics and what makes companies more attractive to drive higher outcomes. Alina will also give a prediction of where markets are trending and future areas that are driving interest/attention from investors and larger corporationsAlina Soltys, Quantum Tech Partners

EMERGING OPPORTUNITIES

FORUM

GAMES STUDIO CULTURE AND OPERATIONS

FORUM

GAMES BUSINESS & STRATEGY FORUM

12:00 Lunch Break

13:00 There is nothing wrong with your screen Wanderword is a platform for interactive audio-entertainment that will empower storytellers to share their stories to active listeners around the world. Using speech recognition, speech synthesis, narrative branching, geo-location and sound effects, a Wanderword story can be played on any mobile- or in-home voice enabled device. Our primary purpose is empowering storytellers and delight active listeners. adding interactivity and branching elements to audio-solutions we are breaking new ground and contribute to the establishment of a new market segment – interactive audio entertainment. We are excited to share our efforts with the SGF attendees.Peter Zetterberg, Founder,Wanderword & Thomas Lindgren, Executive Chairman, Wanderword

13:00 Immigration Options in Uncertain TimesImmigration options are even more difficult and limited for new and continuing employees under the current administration. In this session, we’ll discuss strategies for navigating H-1B, a new registration process for H-1B employers, and alternatives to H-1B.. Kirsten Eklund, Attorney, MacDonald Hoague and Bayless

13:00 Mobile App Stores Are the Spotify of Games -- Great for Players, Bad for CreatorsMobile games generated over $70 billion worldwide in 2018. Sounds amazing right? How about this number? $100 billion!! That’s how much was spent trying to acquire mobile game customers in the same year. This is crazy! Not only is it cost-ing game companies more to market the games they make, game developers have spent $100 billion to drive traffic to the app stores that allow gamers to download and play the games... AND they take 30 percent of the sales! It’s time for the industry to take a step back, re-evaluate, and shift our strategy to adapt to current and emerging challenges that will best suit game developers and attract new players, without feeling constricted by over-crowded and demanding app store stipulations. Derrick Morton, CEO, Flowplay

13:30 Gaming on the Go - From commuting to the kitchen

With the proliferation of smart speakers both in the home and on the move, there’s a new opportunity for games companies to bring content to gamers, but what makes a great audio games experience different?Josh Burns, Digital Dev Connect Thomas Lindgren, Executive Chairman, WanderwordNiko Vuori, CEO, DrivetimeJeferson Valadares, CEO, Doppio Games

13:30 Professional culture in your studio and how Investors see it: Miti-gating Risk and Negative CultureInvestors buy into the team as much as the game so its crucial that, along with your games development, you’re devel-oping workspace process and operations that make your company a risk-faree and effective investmentModerator. Seth Crofton, Constultant, HyperBeard

Jason Robar,Co-founder, Author DigitalJay Zylstra, Angel of Investor, Alliance of AngelsSoraya Een Hajji, Brand Manager, Roll20

13:30 The Publishing PanelPartnering with a publisher is perhaps the most important decision you can take for your game. Our panel of publishers will share insights about what they look for in games and the teams that make them, and what you need to be looking for in your future partner. Moderator, Scott Prather, VP Business Development, JetSynthesysKarim Farghaly, Director of Business Development, Bandai NamcoCraig Robinson, Chief Revenue Officer, FlowplayLevi Buchanan, Direct of Business Development, Rogue Co Matt Leopolld, Director of BD, Tilting Pont

Day 2 – October 23rd

EMERGING OPPORTUNITIES

FORUM

GAMES STUDIO CULTURE AND OPERATIONS

FORUM

GAMES BUSINESS & STRATEGY FORUM

14:30 Driving Game Growth by Creating a Robust Esports Fan EcosystemPublishers have a choice to make regarding how they build their esports ecosystems for their fans and customers. A publisher’s decision on how much control they exert over their competitive ecosystem has huge, long-lasting effects on their player-base, their reach, and the gaming community’s impression of their game. Should game companies and studios focus on building and operating their own leagues (e.g. Overwatch, LCS) in order to maximize direct revenues and oversight or should they open competitions and events to 3rd party organizers (e.g. Counter Strike, , StarCraft II) to increase tournament scale and maximize consumer reach through the frequency and types of events?John Maffei, CEO, Matcherino

14:30 “Leveraging best practices in UA to grow your studio and build community”In this session, Dana will apply best prac-tices from UA to building your team.Dana Ramnarine, Vice President, Ruhm.Hr

14:30 Choosing your path“In this session, our panellists will be talking us through their experiences when taking their games to market,including: • Choosing a publisher• Going it alone and self-publishing • Tips for the audience in their choicesModerator: Matt Leopold,Director oF Business Development, Tilting PointRick Ellis, CEO, Sharkbite GamesKeith Pichelman,CEO, Concrete Software Stuart Denman, Studio Head, Pine Street Codeworks

15:00 Emerging Markets in Games: Reaching the 120 Million gamers in IndiaAlmost 90% of India’s 120 million gamers are on tablet or mobile. Once your game is ready for the global stage, targeting your marketing efforts appropriately and effectively is extremely difficult. Rangan proposes in this talk, that the best path to engaging a captive audience in emerging markets is to partner with top streamers and Esports teams. Doing this right also means have a native team who can work closely with governing agencies to ensure any marketing efforts are well received. It’s also crucial to actively engage with the gaming community in cities across India by hosting events and Esports tournaments. Kasturi Rangan, North America and India President, Pole to Win

15:00 Global Market Focus: MENAWith one of the youngest populations worldwide, MENA presents a huge mar-ket for games. Joseph Shomali takes a look at some of the key data from the region and helps us understand player behaviours in the region. Joseph Shomali, CEO, Play 3arabi

15:30 Closing Networking BreakTo close the conference come enjoy a flavour of India with some traditional cuisine courtesy of Pole to Win

16:30 Emerging Opportunities Forum Closes

16:30 Games Studio Culture & Operations Forum Closes

16:30 Games Business & Strategy Forum Closes

Day 2 – October 23rd

HAPPY HOURHOSTED BY

GAMESFORUM & SUBSTANTIAL INVITE YOU TO JOIN OTHER CONFERENCE ATTENDEES TO HAVE

A DRINK, EAT SOME LIGHT APPETIZERS, AND POTENTIALLY MEET SOMEONE WHO COULD

CHANGE EVERYTHING.

SUBSTANTIAL STUDIOS, CAPITOL HILL23RD OCTOBER | 6:30PM – 9PM

Sponsored By

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@gamesforum

THANKS FOR COMING!SEE YOU NEXT YEAR