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Training DSP to removeCannibalization

Name:

College

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Solution to the problem

Using mobile an internet as a meium !or training "###

sales personnel$ This %nroi app to be promote an installe to the DSP&s

the training purpose$

The app 'onsist o! (arious (ieo an %uio re!eren'es to 'ar segments an ho* to pit'h the perspe'tive 'ustomers the same segment to reu'e 'annibalization$

Unerstaning 'onsumer behavior an targeting people in

to their re,uirement$

The app evelopment an %vertising *ill tae .# lahs o!

The 'ontent o! the app !or the training purpose is given in

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Steps to remove Cannibalizatio

Ienti!+ spe'i0' prou't marets an their nees$

%ssess the eman !or potential ne* prou'ts b+ ea'h ma

Ienti!+ pre!erre prou't !eatures$

Prioritize iniviual prou't marets$

%ssess 'ompetition an unerstan USP o! our prou't$

1alan'e vital 'riteria to ienti!+ the optimal prou't mare

a$ 3o* man+ people *ill be serve4b$ 3o* mu'h net in'ome *ill the asso'iation 'olle't4'$ 3o* man+ sta) hours *ill the asso'iation nee to prouthis prou't4

All this will be solved using the product knowledge andgiven in the upcoming slides.

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T+pes o! Car segments

E'onomi' Car segment$

5amil+ 'ar segment$

Sean$

Sports Car$

SUVs$

Commer'ial 'ars$

Mus'le 'ars

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Di)eren'e in the 'ar segmentE/amples

% segment 6hat'h ba' or small 'ars 7 - 8##9 %lto9 Santro9 Spar9Ini'a 9iaura 9 %''or9 Sonata 9 Camr+ et'$

>u/ur+ - 1M 9 %uis

U( - Sa!ari 9 S'orpio 9 Sumo Grane9 Tavera9 Innova et'

Premium MU(= SU( - Captiva 9 C;(9 Tu'son 9 Gran (itara et'$

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Comparison o! the Di)erent 'ar seg

Here is the comparison of the dierent types of Cars on the ba

Pri'ing

Car Segments

Usage

5amil+ size

Interior an 'om!ort

Class %919C Engine 9 Mileage an other ph+si'al !a'tors lie turning raius an g

'learan'e9 et'$

Servi'e maintenan'e

Top spee 9 a''eleration an other aitional !eatures$

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Di)eren'e in the Car segmenthe

basis o! Pri'ing 1ugeting is the basi' 'riterion o! e'iing the segment o!

pur'hase$

3igh en 'ars are not a)orable to ever+one$ So9 Target gr'hosen 'are!ull+$

3igh in'ome an lo* in'ome bu+ers shoul be segregate

a''oringl+$

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Di)eren'e in the Car segmenthe basis o! usage

The 1u+ing behavior o! the 'ustomers maAorl+ epens upo! the 'ar$

>ong Drive : This usage re,uires 'om!orts plus large spa'eluggage9 high spee$

Short rive : Mainl+ 'ars are small in size9 have small turnimostl+ not ver+ high spee$

Commer'ial purpose: Car usage !or 'arr+ing goos an trapurpose$ MaAorl+ big in size$

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Di)eren'e in the Car segmen5amil+ Size

Small family car/compact car

Small !amil+='ompa't 'ars re!er to the hat'hba's an shoan estate 'ars *ith similar size$ The+ are appro/imatel+ @6a'ars are rarel+ over @## mm long9

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Di)eren'e in the Car segmenthe basis o! appearan'e

>u/ur+ Car:

Sports Car:

Small hat'hba':

>arge hat'hba':

SU(s: 5or o)-roa riving$

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Prou't Pur'hase

>o'ating i)erent segments Cars in the i)erent lo'ation osho*room *ith i)erentiating !eatures an usage$

In-epth Fno*lege regaring i)erent segments an the the parti'ular segment$

Competitors %nal+sis 9 Pri'ing strateg+ 9o)ers9 PromotionaS?T %nal+sis et'$ maes the selling o! the prou't easie

the 'ustomers$

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Test Drive Te'hni,ue to in'reas

?nline promotional strateg+ to give !ree test rive to the p

'alling the 'ustomers !or the !eeba'$

Pit'hing the right 'ustomer an the potential bu+ers !or th

Demonstration o! the prou't is ne'essar+ *hi'h shoul sao! the 'ustomers$

?)er superior 'ustomer servi'e uring initial visits an tes'onvert sales$

5ollo* up an a!ter sales servi'e also helps in proAe'ting gothe bran an thus in'reases sales$

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