21st magazine project Rolling Stone
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Rolling Stone Magazine Ben Alpert, Tenley Brainard
Transcript of 21st magazine project Rolling Stone
Rolling Stone Magazine
Ben Alpert, Tenley Brainard
• Created in 1967 • Not the band, but rather a magazine made
to inform on popular culture. • But who reads Rolling Stone?
What is Rolling Stone?
Name: Mike Age: 30 Job: Human Resources Specialist Marital Status: Single Hobbies: Music, Skiing, Hiking, Going
out with friends, Sports Favorite TV Shows: Burn Notice, The
Office, Man vs. Wild Favorite Stores: REI, Barnes & Noble,
Apple, Bose
The Target Reader
As one of his favorite hobbies, music is more than an activity for Mike, it is a lifestyle. He enjoys discovering new music, learning about bands, and finding the newest and best speakers to play his music through.
Music
All of the music companies are vying for Mike’s money and intrigue. Therefore they all look to impress. These two ads both have similar structure, with speakers stacked upon each other, showing a hierarchy to appear popular or on the rise.
Music
Music
Mike is a young bachelor who often wears cologne when he goes out. He is programmed to feel like these men when he wears the cologne, proving himself as a ‘manly’ man or ‘macho’ man.
Cologne
Cologne
Position and appearance of the men attempt to persuade the viewer through appealing to our need for attention and to stand out through smell.
Age
This article is about the Millennial Generation, comprised of Americans between ages 18-34. Mike happens to fall into this age group, along with many of his friends and coworkers who also read the magazine.
Age
It is clear that Mike is well over the age of 21; he is being offered higher quality tequila and other reputable alcohol.
The alcohol ads employ appeals to the need for prominence. Viewers like Mike are attracted to the reputation of the moonshine ad, as the company survived through prohibition, and the name ‘platinum’ for the Bud Light ad.
Age
Mike loves spending his time outdoors, maybe skiing, hiking, or taking a road trip.
Outdoors
Outdoors
These ads reinforce the idea of traveling and sharing memories through travels. The Jeep ad alludes to the freedom of America, aware of the power that the word ‘freedom’ carries in our country.
