2020 MEDIA KIT - Restaurants Canada (formerly …...RESTAURANTS CANADA MEDIA KIT 2020 6 MENU...
Transcript of 2020 MEDIA KIT - Restaurants Canada (formerly …...RESTAURANTS CANADA MEDIA KIT 2020 6 MENU...
1MEDIA KIT 2020 |RESTAURANTS CANADA
2020 MEDIA KITReach Canada’s foodservice & hospitality industry
RESTAURANTS CANADA
About Restaurants Canada ...................................................................... 3
RC Media Platform ................................................................................... 4
MENU Magazine....................................................................................... 6
MENU - Editorial Schedule ...................................................................... 7
MENU - Ad Specs ..................................................................................... 8
Foodservice Facts .................................................................................... 9
RC Show Guide ....................................................................................... 10
DIGITAL
Digital Reach .......................................................................................... 12
RC Insider .............................................................................................. 13
BITE by MENU ........................................................................................ 14
MENUMag.ca ......................................................................................... 15
RestaurantsCanada.org ......................................................................... 16
Member Portal ....................................................................................... 17
Restaurants Canada Research .............................................................. 18
File Submission ..................................................................................... 24
CONTENTS
3MEDIA KIT 2020 |RESTAURANTS CANADA
ABOUT RESTAURANTS CANADA
Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic foodservice and hospitality industry. We have been the industry voice, community and go-to source for specialized news, research, advocacy and insights since 1944.
OUR MEMBERS & AUDIENCE ARE YOUR CUSTOMERS
Restaurants Canada is the largest membership organization of its kind, and the only national association that serves the unique needs of the Canadian foodservice sector. Our members are as diverse as the industry itself — from independent operators to regional and national chains, including restaurants, bars, caterers, franchisors, hotels, institutions, food trucks, convenience stores and other emerging business types. Our membership also includes industry suppliers, who play an integral role in the success of foodservice business operators across Canada.
YOUR DOLLARS DIRECTLY SUPPORT THE INDUSTRY’S FUTURE
When you advertise with Restaurants Canada, you are supporting the future of the industry. The funds we raise are re-invested into education, advocacy, research and other services to help foodservice professionals succeed and grow. Your dollars go toward the betterment of the industry.
120,000+RESTAURANTS, BARS, HOTELS & INSTITUTIONS ACROSS CANADA
1.2MPEOPLE EMPLOYED IN THE FOODSERVICE INDUSTRY
4MEDIA KIT 2020 |RESTAURANTS CANADA
RC MEDIA PLATFORM
Restaurants Canada provides a multi-platform suite of exclusive print and digital assets to reach your target audience — the key decision-makers that need your products and services to propel their businesses forward.
We contribute to a vibrant foodservice industry through these key services:
GOVERNMENT RELATIONSAdvocating on behalf of the industry and providing legislative and policy updates.
MEMBER SAVINGSExclusive discounts, expert adviceand group buying programs.
EVENTS & EDUCATIONConnecting operators and suppliers through trade shows and industry events, while educating professionals with conferences and webinars.
RESEARCH & INSIGHTSA comprehensive suite of research and analysis, tools, industry data and reports.
PUBLICATIONS & PUBLICITYUnrivaled print and digital publications that help businesses grow and share inspirational industry stories with the world.
Restaurants Canada is the go-to-place for industry news, legislative updates, research, operational resources and innovation stories.
Webinars & Networking
RC Show
eNewsletters:
RC Insider & BITE by MENU
MENUmag.ca
RC Blog & RC.org
Social Media
Research& Reports
Advocacy
Legislative& PolicyUpdates
Groupex
Partner Programs
MENUMagazine
MemberPortal
MEDIA CENTRE
RESOURCES
BUYING POWER
GOVERNMENTRELATIONS
INSIGHTS
LIVE EVENTS
COST SAVINGS
MEMBERSHIPADVANTAGE
Timely and insightful editorial that inspires and empowers hospitality professionals across Canada.
MENU MAGAZINE
FOODSERVICE FACTS
RC SHOW GUIDE
6MEDIA KIT 2020 |RESTAURANTS CANADA
MENU MAGAZINE
MENU, Canada’s foodservice magazine, connects you to the decision-makers you want to reach — the leading and emerging operators in Canada’s $93 billion foodservice industry. Offering a fresh perspective on foodservice issues and trends, MENU connects the entire supply chain with information, ideas and insights that build business success.MENU is all about real people, real stories.
TARGETED REACH: 90,000+ FREQUENCY: BI-MONTHLY
1X 6X
FORMAT NON-MEMBER MEMBER NON-MEMBER MEMBER
Double Page $9592 $7674 $8295 $6636
Full Page $5995 $4796 $5185 $4148
2/3 Page $4795 $3836 $4140 $3312
1/2 Page - Island $4315 $3452 $3735 $2988
1/2 Page - Hor/Ver $4015 $3212 $3475 $2780
1/3 Page $3230 $2584 $2795 $2236
1/4 Page $2500 $2000 $2165 $1732
Inside Front Cover $6595 $5276 $5703 $4563
Inside Back Cover $6355 $5084 $5495 $4396
Outside Back Cover $6895 $5516 $5963 $4771
AD FORMATS & RATES
22 M E N U J U L Y / A U G U S T 2 0 1 8
B O T T L E S P R O M I S E SBUILDING A SUCCESSFUL WINE PROGRAM MEANS KEEPING IT REAL
&
BY DAVID STANSFIELD,
CORPORATE SOMMELIER, EARLS KITCHEN + BAR
I wrote my first wine list for as much beer as I could drink. It was a great deal, and good beer too.
The list was for the Alibi Room, the mecca for craft beer in Western Canada. One afternoon at the bar, the owner, Nigel Springthorpe, let me know about his challenges with wine reps. A stream of vaguely similar, unnervingly chipper
men and women poured into his restaurant trailing black roller bags crammed full of bottles and promises.
Each rep told him they had wines he needed. A killer little red, white, rosé from California, Italy, Canada that over-deliv-ers. Not that points matter, but this wine got 89, 90, 91 points from Decanter, Parker, Schreiner.
While Nigel knew as much as anyone in the province about local beer, he felt lost in wine. He’d built an uncompromising craft beer program by being proactive but didn’t know where to begin with wine. I can help, I said, I’m a sommelier. A few beers later we struck a deal; one wine program for all the beer.
This should be easy, I thought, I’m an expert. It wasn’t. There are thousands of wines available in Canada, where do you begin? What wines make sense for a craft beer house? How do I find them?
Fourteen years later, the answers to those questions con-tinue to guide my work as the Corporate Sommelier for all of Earls Kitchen + Bar’s North American locations. They can be distilled into four pillars.
WINE!
D A V I D S T A N S F I E L D
J U L Y / A U G U S T 2 0 1 8 M E N U 23
H A V E A V I S I O N
C R E A T E A N O U T L I N E
PICK WINES THAT GO WITH THE RESTAURANT
1.
2.
A clearly communicated vision about a wine program helps hone in on a set of wines from which to choose and communicates a sense of purpose and curation to guests.
Restaurateurs generally lead with concerns about which wines pair with their food. I suggest starting more broadly by deciding which wines go with the restaurant’s overall brand and experience.
For Cuchillo, a hip restaurant offering Latin cuisine from local ingredients in Vancouver’s Railtown neighbourhood, we chose a list that offered the same. It comprised a by-the-glass selection of up-and-coming local wines complemented by a premium bottle selection of Latin American and Spanish wines with a preference for the esoteric, organic and biodynamic.
Next, rather than jump into selecting specific wines, write an outline of how the menu should look. Decide how many wines will be offered by the glass and bottle as well as from which varieties and regions and at what price points. From there, it’s a process of filling in the blanks.
At Earls, I offer different wines at different locations depending on the province, city or even neighbourhood. There’s no corporate list. I keep it consistent, and my work manageable, by following the same basic outline at each location.
C O N T IN U ED O N PAG E 24Phot
os: C
ourt
esy
of E
arls
Featured Partner | N O V E M B E R / D E C E M B E R 2 0 1 9 M E N U 67
RC SHOW PREVIEW!
BuildingCANADIANA
VIKRAM VIJ + AFRIM PRISTINEHOSTS OF THE OFFICIAL
2020 MILK CALENDAR LAUNCH
MEAT THEBUTCHER
Your local culinary legend
MICHELLE THAMIN PURSUIT OF MAGIC
(and why her dad loves his ‘50’)
7-ELEVENLook who’s coming
for dinner
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OLD BAY becoming a cult classic
11th MILE of FREDERICTONcrafty cocktail ‘shrubbery’
LICENSING MUSIC in a single transaction!
Promotional inserts and customized advertising options (tip-on, gatefolds, etc.) opportunities are available starting at $5000. Contact for more details.
7MEDIA KIT 2020 |RESTAURANTS CANADA
MENU - EDITORIAL SCHEDULE
ISSUE - 2020 ISSUE THEME BOOKING DEADLINE MATERIALS DEADLINE RELEASE DATE
JAN - FEBRC Show 2020 Preview — Diversify and Thrive: Arm yourself for the future by understanding how to diversify your business, menu and people.Plus: Opening a restaurant and the foodservice industry forecast
Dec. 27 Jan. 13 Feb. 10
MAR - APRCulinary Tourism: Explore the culinary tourism industry for spring and summer and find out the current F&B trends with results from our Chef Survey.Plus: Plant-based, mental health, eggs and digestifs
Feb. 24 Mar. 9 Apr. 6
MAY - JUNEBack To School: Learn how to attract and retain talent, get up to date on regulations around beef and game meats and prep for patio season.Plus: Health and dietary restriction, social media and fall culinary tourism
Apr. 7 Apr. 20 May 18
JULY - AUGBig Fish, Little Fish: Deep dive into the supply chain and procurement, and learn how to incorporate sustainable seafood and fish in your business. Plus: Report on beer, featured wines and winter culinary tourism
Jun. 1 Jun. 15 Jul. 13
SEPT - OCTBird’s The Word: Prepping for the holiday season with a look at how to utilize poultry and pork into your menu, and training and managing your staff.Plus: Managing waste, holiday traffic and leveraging delivery
Aug. 3 Aug. 17 Sept. 14
NOV - DECDesigning The Future: Setting the table for what’s coming up in design, tech and innovation for the foodservice industry as we move into the year ahead.Plus: Real estate, franchising and commodities
Oct. 5 Oct. 19 Nov. 16
Dates and themes are subject to change.
8MEDIA KIT 2020 |RESTAURANTS CANADA
MENU - AD SPECS
Double PageTrim Size: 18” x 10.875”With Bleed: 18.5” x 11.375”Type Safety Area: 17” x 9.875”Non-Bleed Size: 17” x 9.875”
Full/Cover PageTrim Size: 9” x 10.875”With Bleed: 9.5” x 11.375”Type Safety Area: 8” x 9.875”Non-Bleed Size: 8” x 9.875”
2/3 PageTrim Size: 5” x 10.875”With Bleed: 5.75” x 11.375”Type Safety Area: 5” x 9.875”Non-Bleed Size: 5” x 9.875”
1/2 HorizontalTrim Size: 9” x 5.375”With Bleed: 9.5” x 5.625”Type Safety Area: 8” x 4.875”Non-Bleed Size: 8” x 4.875”
1/2 VerticalTrim Size: 4.375” x 10.875”With Bleed: 4.625” x 11.375”Type Safety Area: 3.875” x 9.875”Non-Bleed Size: 3.875” x 9.875”
1/2 IslandTrim Size: 4.75” x 7.625”With Bleed: 5.625” x 8.625”Type Safety Area: 4.5” x 7.25”Non-Bleed Ad Size: 4.5” x 7.25”
1/3 SquareTrim Size: 5.5” x 5.125”With Bleed: 5.75” x 5.375”Type Safety Area: 5” x 4.625”Non-Bleed Size: 5” x 4.625”
1/3 VerticalTrim Size: 3.187” x 10.875”With Bleed: 3.437” x 11.375”Type Safety Area: 2.687” x 9.865”Non-Bleed Size: 2.687” x 9.875”
1/4 SquareTrim Size: 4.375” x 5.375”With Bleed: 4.625” x 5.625”Type Safety Area: 3.875” x 4.875”Non-Bleed Size: 3.875” x 4.875”
1/4 HorizontalTrim Size: 9” x 2.625”With Bleed: 9.5” x 2.875”Type Safety Area: 8” x 2.125”Non-Bleed Size: 8” x 2.125”
Refer to File Submission (pg. 26) for details on file requirements and delivery.
9MEDIA KIT 2020 |RESTAURANTS CANADA
FOODSERVICE FACTS
Published since 1991, Foodservice Facts is the most trusted foodservice industry research and insights guide on the market. It is an essential year-round business planning and budgeting tool for restaurant operators and executives across Canada. Connect with foodservice professionals seeking the latest statistics, trends, forecasts, economic outlook and actionable insights to grow their operations.
TARGETED READERSHIP: 90,000+ FREQUENCY: ANNUAL
FORMAT NON-MEMBER MEMBER
Full Page $5995 $4796
Inside Front Cover $6595 $5276
Insider Back Cover $6355 $5084
Outside Back Cover $6985 $5516
AD RATES & SPECS
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Apr. 3, 2020 Apr. 24, 2020 May 15, 2020
PUBLICATION DEADLINES
Refer to File Submission (pg. 26) for details on file requirements and delivery.
Trim Size: 9” x 10.875 | With Bleed: 9.5” x 11.375”Type Safety Area: 8” x 9.875” | Non-Bleed Ad Size: 8” x 9.875”
COMMERCIAL FOODSERVICESALES FORECAST
6%
4%
2%
0% 2022/F2021/F2020/F2019/F2018/F2017
REALNOMINAL
COMMERCIAL SALESLOWER RANGE
( YEAR-OVER-YEAR CHANGE)
SOURCE: Restaurants Canada
COMMERCIAL FOODSERVICESALES FORECAST
$90
$80
$70
$60 2022/F2021/F2020/F2019/F2018/F2017
( IN BILLIONS)
5.3%
4.6%
2.7%
3.9%
0.6% 0.7%
4.2%
1.8%
3.6%
1.4%
3.4%
1.2%
$68.4$71.5
$74.3
$77.4$80.2
$83.0
UPPER RANGE
SOURCE: Restaurants CanadaNOTE: Nominal growth includes menu inflation; real growth equals nominal growth minus menu inflation
COMMERCIAL FOODSERVICESALES FORECAST
6%
4%
2%
0% 2022/F2021/F2020/F2019/F2018/F2017
REALNOMINAL
COMMERCIAL SALESLOWER RANGE
( YEAR-OVER-YEAR CHANGE)
COMMERCIAL FOODSERVICESALES FORECAST
$90
$80
$70
$60 2022/F2021/F2020/F2019/F2018/F2017
( IN BILLIONS)
5.3%
4.6%
2.7%
3.9%
0.6% 0.7%
4.2%
1.8%
3.6%
1.4%
3.4%
1.2%
$68.4$71.5
$74.3
$77.4$80.2
$83.0
UPPER RANGE
1.8%1.8%1.8%1.8%
restaurantscanada.org22
Economic conditions and population growth are the key factors when it comes to forecasting foodservice sales. Over the next four years, Canada’s economy will grow at a slower pace than in 2017 and 2018 due to modest productivity gains and slower population growth. This will restrain real disposable income growth to just 1.3% per year between 2019 and 2022.
As a result, Restaurants Canada is forecasting commercial foodservice sales to grow by an average of 3.9% per year over the next four years. By 2022, combined commercial and non-commercial foodservice sales will surpass the $100 billion mark.
One of the biggest challenges that will impact foodservice sales is record-high household debt levels and rising interest rates. With households racking up debt of more than $2.1 trillion – nearly matching the overall size of the Canadian economy – consumers will be watching their spending. Because of this, retail sales growth is forecast to slow from an average of 5.9% per year between 2016 and 2017 to just 2.3% per year between 2018 and 2022.
Driven by stronger gains at quick-service restaurants and higher spending at full-service restaurants, commercial foodservice sales will advance by 3.9% in 2019. In 2020, commercial foodservice sales will see a slight bump in growth due to the leap day in February. This will be followed by average annual growth of 3.5% in 2021 and 2022. Once adjusted for menu infl ation, real sales will grow at roughly the same pace as population growth.
Restaurants Canada employs an econometric model to forecast commercial foodservice sales by using the Conference Board of Canada’s forecasts of consumer spending, real GDP, employment and tourism.
LONG-TERM FORECAST: 2019 TO 2022
BUSINESS INSIGHTBUSINESS INSIGHTWallets are going to get pinched as mortgages renew at Wallets are going to get pinched as mortgages renew at higher interest rates. Boomers entering retirement are getting higher interest rates. Boomers entering retirement are getting their fi rst dose of “fi xed income living” and having more their fi rst dose of “fi xed income living” and having more time on their hands. Millennials are suff ering from under-time on their hands. Millennials are suff ering from under-employment, with many still living at home with their parents. employment, with many still living at home with their parents.
The industry’s challenge will be to continue to grow traffi c by The industry’s challenge will be to continue to grow traffi c by providing innovative ways for consumers to enjoy their great foodservice off erings in a way that works in a more cash-strapped world.
Hugh Johnston
Strategic and Financial Architect
Hugh Johnston Strategy
Dates subject to change. Additional research report advertising opportunities available starting at $3000. Please contact for more details.
People. Planet. Profit.
FOODSERVICEFACTS 2019FOODSERVICE
FACTS 2018MINING FOR MARGINS
$50
Canada’s most trusted foodservice industry research and insights guide.
10MEDIA KIT 2020 |RESTAURANTS CANADA
RC SHOW GUIDE
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1/2 Page SpreadTrim Size: 12” x 5.375”With Bleed: 12.5” x 5.625”Type Safety Area: 11” x 4.875”Non-Bleed Size: 11” x 4.875”
1/2 PageTrim Size: 6” x 5.375”With Bleed: 6.5” x 5.625”Type Safety Area: 5” x 4.875”Non-Bleed Size: 5” x 4.875”
RC Show is the foodservice and hospitality event of the year, bringing the industry together to shop, taste, learn, connect and grow your business. With 19,500+ attendees and 1,100 exhibitors representing over 700 brands, this annual event showcases cutting-edge products, pioneering people and transformative ideas. The official RC Show Guide is the ideal publication to feature your brand in front of buyers as they shop the show floor.
TARGETED REACH: 19,500+ FREQUENCY: ANNUAL
FORMAT MEMBER
Full Page $3500
½ Page $2000
Double Page Spread $5000
Inside Front Cover $4500
Inside Back Cover $4500
Featured Listing $350
AD RATES & SPECS
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Jan. 24, 2020 Jan. 31, 2020 Mar. 1, 2020
PUBLICATION DEADLINES
Refer to File Submission (pg. 26) for details on file requirements and delivery. RC Show offers brands on-site activation, digital screen placementsand event sponsorship opportunities. Contact for more information!
DIGITAL
Providing insights 24/7 through our websites, e-newsletters, digital publications and social media channels that reach a targeted and engaged community of foodservice professionals.
E-NEWSLETTERS
RC Insider BITE by MENU
WEBSITES
MENUMag.caRC BlogRestaurants CanadaMember Portal
DIGITAL PUBLICATIONS
Restaurants Canada Research
12MEDIA KIT 2020 |RESTAURANTS CANADA
DIGITAL REACH
48K+EMAIL SUBSCRIBERS
100K+MONTHLY PAGE VIEWS
26K+SOCIAL MEDIA FOLLOWERS
450K+SOCIAL MEDIA REACH
10566 FOLLOWERS
3876 FOLLOWERS
5712 FOLLOWERS
6613 FOLLOWERS
“Restaurants Canada offers a hyper-targeted and engaged audience of foodservice professionals, eager to learn about the latest industry news and innovations.”
As of June 1, 2019.
13MEDIA KIT 2020 |RESTAURANTS CANADA
RC INSIDER
RC Insider provides operators, owners and foodservice professionals insights and intel on the latest industry issues. This e-newsletter features articles on key issues impacting the foodservice sector, government policy and legislation changes, operational tips, cost-saving programs, research reports, industry and educational events. Highlight your brand in of one of Canada’s must-read foodservice industry newsletters.
TARGETED REACH: 27,600+ FREQUENCY: BI-WEEKLY
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Leaderboard A 600x74 $1500 $1250
Medium Rectangle A 300x250 $1320 $1100
Medium Rectangle B 300x250 $1320 $1100
Leaderboard B 600x74 $1440 $1200
Medium Rectangle C 300x250 $1200 $1000
Medium Rectangle D 300x250 $1200 $1000
Leaderboard C 600x74 $1080 $900
Sponsored Content* - $3000 $2500
AD FORMATS & RATES
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KBRefer to File Submission (pg. 26) for details on file requirements and delivery.
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April 16, 2018
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14MEDIA KIT 2020 |RESTAURANTS CANADA
BITE BY MENU
BITE by MENU highlights the best stories from MENUMag.ca, the digital extension of our nationally distributed foodservice magazine. This e-newsletter delivers inspirational and informative articles from the industry-at-large, including chef profiles, menu trends, thought-leadership stories and innovative product features. Position your brand alongside influential ideas and thought-provoking stories.
TARGETED REACH: 22,400+ FREQUENCY: MONTHLY
FORMAT SIZE (WxH px) NON-MEMBER MEMBER
Leaderboard A 600x74 $1500 $1250
Half Page 300x600 $3000 $2500
Medium Rectangle A 300x250 $1320 $1100
Leaderboard B 600x74 $1320 $1100
Medium Rectangle B 300x250 $1200 $1000
Leaderboard C 600x74 $1080 $900
Sponsored Contest* 600x250 $6240 $5200
Sponsored Content* 275x175 $3000 $2500
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Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KBRefer to File Submission (pg. 26) for details on file requirements and delivery.
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LEADERBOARD A
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MEDIUM RECTANGLE A
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SPONSORED CONTEST
SPONSORED CONTENT
15MEDIA KIT 2020 |RESTAURANTS CANADA
MENUMAG.CA
As the digital extension of MENU Magazine, Canada’s foodservice magazine, MENUMag.ca features real people and real stories. MENU aims to inform and inspire the industry at all levels, from the servers on the frontline to the owners behind the vision. Designed with multimedia capabilities (including video content), tell your brand’s story through inspirational and visual narratives.
AD FREQUENCY: MONTHLY
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Full-Width Header 1400x135 $3000 $2500
Leaderboard - Upper 728x90 $1560 $1300
Half Page - Top 300x600 $2520 $2100
Half Page - Sticky 300x600 $2040 $1700
Leaderboard - Inline Feed 728x90 $2520 $2100
Leaderboard - Footer 728x90 $1080 $900
Large Rectangle - Post 336x280 $1320 $1100
Leaderboard - Post Footer 728x90 $960 $800
Sponsored Post* - $1800 $1500
Sponsored Post* w/ Video $2500 $2000
AD FORMATS & RATES
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KBRefer to File Submission (pg. 26) for details on file requirements and delivery.
FULL WIDTH HEADER
LEADERBOARD - UPPER
HALF PAGE - TOP
LEADERBOARD - INLINE
HALF PAGE - STICKY
LEADERBOARD - POST FOOTER
LARGE RECTANGLE - POST
16MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTSCANADA.ORG
Brimming with the latest industry news and updates, market research, operational articles and tools, events and educational webinars, RestaurantsCanada.org is the go-to resource centre for staying at the forefront of the foodservice industry. Build brand awareness and feature your solutions in front of key decision-makers and influencers.
AD FREQUENCY: MONTHLY
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Large Rectangle 336 x 280 $2000 $1500
Leaderboard - Header 728 x 90 $2500 $2000
Leaderboard - Footer 728 x 90 $1500 $1200
AD FORMATS & RATES
*Leaderboard - Header appears on the homepage, industry news and events pages**Large Rectangle appears on Industry Issues and news posts
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KBRefer to File Submission (pg. 26) for details on file requirements and delivery.
LARGE RECTANGLE B
LARGE RECTANGLE A
LEADERBOARD - HEADER
LEADERBOARD - FOOTER
17MEDIA KIT 2020 |RESTAURANTS CANADA
MEMBER PORTAL
Restaurants Canada members have exclusive access to business resources, tools, research reports, webinars and product offers through the Member Portal. Visited daily by members across the country, reach a highly engaged and targeted audience through digital display ads and sponsored content.
AD FREQUENCY: MONTHLY
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Leaderboard 728x90 $1500 $1200
Half Page - Page & Post 300x600 $1000 $800
Rectangle - Inline Feed 336x280 $750 $500
AD FORMATS & RATES
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KBRefer to File Submission (pg. 26) for details on file requirements and delivery.
LEADERBOARD
LARGE RECTANGLE
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PARTNER PROGRAMSInterested in developing an exclusive member engagement program? Get in touch to learn about year-long partner programs and corporate partnerships with Restaurants Canada. Contact our membership team at [email protected] or call 1-800-387-5649.
18MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTS CANADA RESEARCH
AD SPECS
Refer to File Submission (pg. 26) for details on file requirements and delivery.
Full Page Size: 8.5”x11 (no crop marks) Format: PDF
ALIGN YOUR BRAND WITH CANADA’S LEADING FOODSERVICE RESEARCH PUBLICATIONS.
Now is your chance to partner with Restaurants Canada Research and reach 30,000+ members who find research and statistics to be one of their most useful resources. Each report offers a comprehensive look at different facets of foodservice industry, providing data, trends and insights for what operators face today and forecasting what may come tomorrow.
TARGETED REACH: 30,000+
19MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTS CANADA RESEARCH
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Mar. 20, 2020 Apr. 03, 2020 Apr. 24, 2020
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Sep. 18, 2020 Oct. 02, 2020 Oct. 23, 2020
FORMAT NON-MEMBER MEMBER
Inside Front Cover $4200 $3500
Full Page $4200 $3500
Inside Back Cover $4200 $3500
OPERATIONS REPORTFoodservice operators can benchmark their financial performance against similar operations with detailed data on profitability, cost of sales, operating expenses and other important performance measures.
FREQUENCY: ANNUALLY
FOODSERVICE INDUSTRY FORECAST 2019-2023This five-year forecast of industry performance by segment and province is a must-have resource for operators developing their business’ current and future growth strategies.
FREQUENCY: ANNUALLY
AD FORMATS & RATES
20MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTS CANADA RESEARCH
QUARTER BOOKING CLOSES MATERIALS DUE RELEASE DATE
Q1 2019 Mar. 13, 2020 Mar. 27, 2020 Apr. 17, 2020
Q2 2019 Jun. 12, 2020 Jun. 26, 2020 Jul. 17, 2020
Q3 2019 Sep. 11, 2020 Sep. 25, 2020 Oct. 16, 2020
Q4 2019 Dic. 04, 2020 Dec. 18, 2020 Jan. 15, 2021
1X 4X
FORMAT NON-MEMBER MEMBER NON-MEMBER MEMBER
Inside Front Cover $3000 $2500 $2500 $2000
Inside Back Cover $3000 $2500 $2500 $2000
QUARTERLY FORECASTProvides a two-year projection of foodservice sales by segment nationally and a forecast of the latest economic indicators. Operators and suppliers can learn which segments have the strongest sales growth in the coming quarters, as well as the economic factors that pose a risk to that growth.
FREQUENCY: QUARTERLY
AD RATES & SPECS
PUBLICATION DEADLINES
21MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTS CANADA RESEARCH
QUARTER BOOKING CLOSES MATERIALS DUE RELEASE DATE
Q1 2019 Apr. 03, 2020 Apr. 17, 2020 May. 08, 2020
Q2 2019 Jul. 03, 2020 Jul. 17, 2020 Aug. 07, 2020
Q3 2019 Oct. 02, 2020 Oct. 16, 2020 Nov. 06, 2020
Q4 2019 Jan. 08, 2021 Jan. 22, 2021 Feb. 12, 2021
1X 4X
FORMAT NON-MEMBER MEMBER NON-MEMBER MEMBER
Inside Front Cover $3000 $2500 $2500 $2000
Inside Back Cover $3000 $2500 $2500 $2000
AD FORMATS & RATES
RESTAURANT OUTLOOK SURVEYLearn how restaurateurs feel about sales and employment in the coming months, as well as what operational challenges they are facing. This quarterly survey, provides a progressive perspective on business conditions and key issues impacting the foodservice industry.
FREQUENCY: QUARTERLY
PUBLICATION DEADLINES
22MEDIA KIT 2020 |RESTAURANTS CANADA
MONTH BOOKING CLOSES MATERIALS DUE RELEASE DATE
January Dec. 06, 2019 Dec. 20, 2019 Jan. 13, 2020
February Jan. 07, 2020 Jan. 21, 2020 Feb. 11, 2020
March Feb. 05, 2020 Feb. 19, 2020 Mar. 11, 2020
April Mar. 10, 2020 Mar. 24, 2020 Apr. 14, 2020
May Apr. 06, 2020 Apr. 20, 2020 May. 11, 2020
June May. 07, 2020 May. 21, 2020 Jun. 11, 2020
July Jun. 08, 2020 Jun. 22, 2020 Jul. 13, 2020
August Jul. 07, 2020 Jul. 21, 2020 Aug. 11, 2020
September Aug. 07, 2020 Aug. 21, 2020 Sep. 11, 2020
October Sep. 08, 2020 Sep. 22, 2020 Oct. 13, 2020
November Oct. 07, 2020 Oct. 21, 2020 Nov. 11, 2020
December Nov. 06, 2020 Nov. 20, 2020 Dec. 11, 2020
1X 12X
FORMAT NON-MEMBER MEMBER NON-MEMBER MEMBER
Inside Front Cover $1200 $1000 $1000 $800
RESTAURANTS CANADA RESEARCH
1 ad spot available per report per month
AD FORMATS & RATES
MONTHLY INFOSTATS & MONTHLY FAST FACTSFind out which provinces and segments are showing the strongest foodservice sales and growth in these comprehensive monthly reports.
FREQUENCY: MONTHLY
PUBLICATION DEADLINES
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MEDIUM RECTANGLE A
LEADERBOARD - LOWER
LEADERBOARD - UPPER
23MEDIA KIT 2020 |RESTAURANTS CANADA
RESTAURANTS CANADA RESEARCH
1 ad spot available per report per month
RC INTEL QUARTERLY NEWSLETTERThe RC Intel Quarterly newsletter pulls together the most recent Restaurants Canada Research reports in one quick and easily referenced email as well as highlighting trending topics that may be impacting the foodservice industry in Canada.
TARGETED REACH: 27,600+ FREQUENCY: QUARTERLY
FORMAT SIZE (WxH px) NON-MEMBER MEMBER
Leaderboard - Upper 600x74 $1500 $1250
Medium Rectangle A 300x250 $1320 $1100
Medium Rectangle B 300x250 $1320 $1100
Leaderboard - Lower 600x74 $1080 $900
AD FORMATS & RATES
24MEDIA KIT 2020 |RESTAURANTS CANADA
FILE SUBMISSION
PRINT• Accepted file format: PDFX/-1• For PDFX/-1 files, fonts and pictures must be embedded or outlined• Colours: CMYK only - PMS must be converted to CMYK• Images: 300dpi, CMYK• Maximum Ink Density: 300%• Do not perform trapping
File DeliveryAll files must be uploaded to the ad delivery FTP portalProtocol: SFTP (S=secure)Server: boomart.netUsername: menuPassword: m3nuartw0rk
DIGITAL• Accepted file formats: JPEG/JPG, PNG, GIF• Images: 72dpi, RGB• Maximum file size: 150KB• Animated GIFs are accepted; Flash and HTML5 artwork is not
supported on our digital properties
File DeliveryAll files must be delivered to your account manager by the submission deadline via email or web file transfer (Google Drive, WeTransfer, DropBox, etc.). For email delivery, a maximum file size of 20MB applies.
Disclaimer: It is advertiser’s or agency’s obligation to submit advertising materials in accordance with Restaurants Canada’s deadlines and requirements. If advertising materials are late, the advertiser is still responsible for the media purchased and Restaurants Canada is not required to guarantee full delivery of the insertion order/advertising agreement.
Get in touch to start activating your brand today1155 Queen Street West, Toronto, ON M6J 1J41-800-387-5649 ext. [email protected]
Rates listed in Canadian dollars/gross and are subject to change without notice. Prevailing exchange rate for foreign currencies will be applied. Deadline dates are subject to change.