2019 MEDIA KITThe Concrete Institute of Australia is an independent not-for-profit organisation made up of Members who share a common interest in being at the forefront of concrete research, technology, design and construction in this country.

The Institute’s Members* are very active, with 87.5% saying they were happy with our quarterly publication Concrete in Australia, 82% are satisfied with the website; and 78.1% are happy with our e-newsletters such as In The Mix. The magazine has an estimated readership of 5000 highly engaged professionals while our Tuesday News Bulletins enjoy a subscriber base of 8000 individuals.

Placing advertisements in Concrete in Australia, or in In The Mix offers advertisers a unique opportunity to reach our members whose roles range from engineers, project managers, construction personnel, product suppliers, and consultants to researchers, contractors and CEOs, across companies large and small. Advertising with us offers you the potential to increase your market share, brand visibility and reach across your target market and core purchasing decision-makers.

Engineers (civil, structural, geotechnical, other practicing areas), science and materials technologists, architects, consultants, developers, planners, building and project managers, business, marketing, sales, students, graduates, suppliers, manufacturers, government departments, research organisations, academic and educational institutes.

*2017 Membership Survey

READERSHIP INCLUDES

1

The Song School, Perth, Western Australia - Kevin Cavanagh Trophy Winner 2017

To enquire about advertising with the Concrete Institute of Australia please contact advertising@concreteinstitute.com.au

SPECIFICATIONS

magazine

BOOKING/ARTWORKDEADLINES

Note to advertisers: please ensure you specify the size and orientation for your ad and do not position text too close to edges of artwork*Inside Front Cover; Inside Back Cover; Outside Back Cover

To enquire about advertising with the Concrete Institute of Australia please contact advertising@concreteinstitute.com.au

Ad size DimensionsH x W mm

Bleed SizeH x W mm

Double Page Spread (DPS) 297 x 420 307 x 430

Full Page (FP) includes*IFC, IBC, OBC 297 x 210 307 x 220

Half Page Vertical (1/2PV) 297 x 87.5 307 x 97.5

Third Page Vertical (1/3PV) 297 x 56.5 307x 66.5

Quarter Page Vertical (1/4PV) 297 x 42 307 x 52

Half Page Horizontal (1/2PH) 130 x 180 140 x 190

Third Page Horizontal (1/3PH) 75.5 x 180 85.5 x 190

Quarter Page Horizontal (1/4PH) 56 x 180 66 x 190

Issue Booking Deadline

Artwork Deadline Delivered

Mar 14 Jan 22 Jan 4 Mar

Jun 15 Apr 22 Apr 3 Jun

Sept 8 Jul 15 Jul 26 Aug

Dec 14 Oct 21 Oct 9 Dec

2

PUBLISHED QUARTERLY

HARD COPY & DIGITAL VIEW

CONCRETE IN AUSTRALIA

Barangaroo Reserve - Source: Aurecon

DIGITAL ADVERTISING

ADVERTISINGRATES

Bookings and artwork should be submitted at least 7 days prior to publishing date. Please ensure text within artwork is not too close to edges.

Accepted file types: JPG & PNG - 72 dpi

Banner dimensions300 H x 800 W

Our fortnightly e-newsletter delivered to Members and non-members commences 17 January 2018.

Banner rateper fortnight $600per month $1000

To enquire about advertising with the Concrete Institute of Australia please contact advertising@concreteinstitute.com.au 3

CONCRETE IN AUSTRALIAAd Size 1 Issue 2 Issues 3 Issues 4 Issues

1/4P $1200 $1100 $1000 $950

1/3P $1300 $1200 $1100 $1050

HP $1600 $1500 $1250 $1300

FP $2200 $2100 $2000 $1750

OBC $2800 $2650 $2500 $2250

IFC $2800 $2650 $2500 $2250

DPS $4800 $4550 $4300 $3800

Concrete Institute Platinum, Gold and Silver Company Members are entitled to 30%, 20% and 10% off advertising bookings, respectively.

Discounts are available for repeat advertising beyond one month for digital advertising.

DISCOUNTS AVAILABLE

IN THE MIX BOOKINGS AND ARTWORK

Jubilee Bridge - Source: ARUP

Note - all advertising prices are inclusive of GST