2019 MEDIA KIT - mk0slamonlinensgt39k.kinstacdn.com · 2019 MEDIA KIT SLAM was founded in 1994 as...

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2019 MEDIA KIT FOR MORE INFORMATION: DENNIS PAGE (CEO) @ 917.991.1395 • [email protected] DAVID SCHNUR (COO) @ 914.246.8454 • [email protected] FOR NEW BUSINESS INQUIRIES: MICHAEL YAARI @ 917.887.1498 • [email protected] JESSE GOLDSTEIN @ 646.209.9502 • [email protected] 21 W. 46TH ST • SUITE 504 NEW YORK, NY 10036 WWW.SLAMONLINE.COM

Transcript of 2019 MEDIA KIT - mk0slamonlinensgt39k.kinstacdn.com · 2019 MEDIA KIT SLAM was founded in 1994 as...

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F O R M O R E I N F O R M A T I O N :

DENNIS PAGE (CEO) @ 917.991.1395 • [email protected]

DAVID SCHNUR (COO) @ 914.246.8454 • [email protected]

F O R N E W B U S I N E S S I N Q U I R I E S :

MICHAEL YAARI @ 917.887.1498 • [email protected]

JESSE GOLDSTEIN @ 646.209.9502 • [email protected]

2 1 W . 4 6 T H S T • S U I T E 5 0 4

N E W Y O R K , N Y 1 0 0 3 6

W W W . S L A M O N L I N E . C O M

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SLAM was founded in 1994 as the “in your face basketball magazine” covering all things hoop-related, from every level of the game—NBA, NCAA, high school, streetball and more—to the kicks and lifestyle that has become a culture unto itself. Twenty-four years later, SLAM is still the No. 1 dominant media brand, in print, online and on all social media platforms. We get at the game’s biggest stars in a way no other outlet can. From LeBron James and Kevin Durant to Stephen Curry and James Harden, SLAM brings the reader face to face with their favorite players, whether in the magazine or on their Instagram feed, all day, every day. SLAM was launched as “the basketball bible,” and we continue to be the ultimate destination for the true basketball fan.

MISSION STATEMENT

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I S S UE ON S A L E S PA C E C L O S E A R T DUE

NOV/DEC 2018 (#218) 2018-19 NBA Season Preview

October 19 September 7 September 14

JORDAN’S VOL. 4 SPECIAL ISSUE* November 2 September 21 September 28

JAN/FEB 2019 (#219) November 30 October 19 October 26

MAR/APR 2019 (#220)All-Star Weekend

February 8 December 28 January 4

TOP 100 COLLEGE PLAYERS OF ALL TIME SPECIAL ISSUE*

March 1 January 18 January 25

MAY/JUNE 2019 (#221) March 29 February 15 February 22

JULY/AUG 2019 (#222) May 24 April 12 April 19

SEPT/OCT 2019 (#223)NBA Champs

July 19 June 7 June 14

SLAM PRESENTS KICKS 2019*The Original Sneaker Bible, Volume 22

August 23 July 12 July 19

NOV/DEC 2019 (#224) October 18 September 6 September 13

SLAM SIP: TBD* November 1 September 20 September 27

JAN/FEB 2020 (#225) November 29 October 18 October 25

* L A R G E F O R M A T / P R E M I U M P A C K A G E

CIRCUL ATION: 110,000 READERSHIP: 715,000

(6.5 readers per copy)

PUBLISHING SCHEDULE

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THE POWER OF SLAMSLAM’s differentiator lies in the organic relationships that exist between our brand and hoopers from all levels. This mutual affinity has positioned SLAM to be the most followed account by basketball’s most recognizable players. SLAM’s influence is evidenced by social media shout-outs and off-the-court promotion of SLAM merchandise by some of the game’s biggest stars.

CLICK TO PLAY

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SLAM’s social media presence has skyrocketed in the last few years. From Facebook to Twitter and Instagram, SLAM’s social media reaches over 6 million basketball fans every day.

F A C E B O O KOn Facebook, we reach 3.6 million+ basketball fans and players from around the world who live and breathe the game and the culture. It’s a real-time way to get a sense of who fans are excited about and who they’re over.

T W I T T E RSLAM’s Twitter account is a great way for us to directly engage with our readers. We’re con-stantly fielding questions about the new issue, reader subscriptions and just plain old trash talk. @slamonline gets readers as close to the SLAM Dome as possible.

I N S T A G R A MSLAM’s Instagram is a highly curated art gal-lery come to life of some of the best basketball photography in the world. From franchise posts like #MJMondays and #SLAMhoops to classic #FBF and #TBT pics, SLAM’s Insta-gram is a must-follow.

SOCIAL MEDIA

3.6M 677K 1.3M

Crowdtangle, Sept. 2018

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@ s l a m _ h sWith over 317k followers, SLAM’s high school basketball account has become the premier Instagram account for all things high school hoops. Exclusive player mixtapes, highlights from All-American games/tournaments, and in-your-face, SLAM-style editorial features are uploaded regularly to the burgeoning channel.

@ s l a m k i c k sFootwear has always been an integral part of SLAM’s DNA. SLAM Kicks provides 388k followers the opportunity to stay looped in on the hottest sneaker trends in the basketball world. Covering everything from off-the-court to on-court to lifestyle, SLAM Kicks is a must-follow account for every legitimate basketball sneakerhead.

@ l e a g u e f i t sThe NBA pregame walk-in is officially the new runway—just ask Russell Westbrook. In today’s world the NBA’s biggest stars drive fashion culture forward, consistently donning fresh outfits and blurring the lines between athlete and model. League Fits gets you in front of these fashion icons with beautiful imagery of players’ outfits from head to toe, keeping you up-to-date on the L’s latest styles. Launched in April 2018, @leaguefits has over 130k follow-ers in just five months.

ADDITIONAL SLAM INSTAGRAM CHANNELS

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SLAM FACEBOOK INSIGHTS

In the last three months, SLAM’s Facebook ranks 5th in total interactions among sports-lifestyle media brands, besting Complex, Whistle Sports, and Overtime. SLAM Facebook’s total interactions more than double that of Cycle, CBS Sports, Overtime, and Sole Collector.

In the last six months, SLAM’s Facebook has grown by nearly 170,000 likes, resulting in 4.84% growth.

Crowdtangle, Sept. 2018

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SLAM T WIT TER INSIGHTS

In the last three months, SLAM’s Twitter ranks 4th in total interactions among sports-lifestyle media brands, besting NBA on ESPN, Bleacher Report NBA, Overtime, and Hypebeast.

In the past twelve months, SLAM’s Twitter ranks 4th in account growth among sports-lifestyle media brands, besting Hypebeast, Players’ Tribune and Uninterrupted and more than doubling that of The Ringer and Cycle.

Crowdtangle, Sept. 2018

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MOST FOLLOWEDMore NBA players follow SLAM on Twitter than any other

sports-lifestyle media brand.

1. SLAM (205)

2. NBA on ESPN (142)

3. ESPN (135)

4. Ballislife (132)

5. Hoops Hype (113)

6. Bleacher Report (112)

7. Players Tribune (95)

8. Nice Kicks (83)

9. Sports Illustrated (79)

10. Inside Hoops (73)

11. Dime on UPROXX (46)

12. Sole Collector (45)

13. Kicks on Fire (39)

14. Real GM (36)

15. Uninterrupted (32)

16. B/R NBA (31)

17. Complex (31)

18. TMZ (28)

19. Yahoo Sports NBA (26)

10. Overtime (18)

21. Fox Sports (17)

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SLAM INSTAGRAM INSIGHTS

In the last three months, SLAM owns 4 of the top 15 best- performing sports-lifestyle media brands in Instagram growth.

Crowdtangle, Sept. 2018

Among sports-lifestyle media brands with 1mm + followers in the last three months, SLAM’s Instagram ranks 4th in interaction rate, besting ESPN, Complex, Sports Illustrated, and NBA on TNT

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ORIGINAL VIDEO CONTENT

• LE AGUE PETS F T. DANNY GREEN • GENER ATION Z F T. ZION WILLIAMSON

• LE AGUE PETS F T. BR ADLE Y BE AL • TRUE BELIE VERS F T. DE’A ARON FOX

• OVERR ATED OR UNDERR ATED F T. KL AY THOMPSON

• ROLLIN’ AROUND L.A . F T. K YLE KUZMA

• BBB Z02 RELE A SE F T. LONZO BALL

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EVENTS

2 0 1 8 D R A F T S U I T EFor the last 6 years, we’ve hosted the SLAM Draft Suite—a 2-day event dedicated to celebrating the best NBA prospects. Draftees, their families, and industry influencers come hang out, grab a bite to eat and collect gifts from our partners as the players prepare for the biggest night of their lives.

B I G F O O T H O O P SSLAM has deep ties in grassroots basketball via Bigfoot Hoops, organizer of 10 of the larg-est youth basketball events in the country. SLAM has the ability to broker partnerships on behalf of our clients including on-site activa-tions, branding opportunities, product seeding, and other custom extensions.

S L A M S U M M E R C L A S S I CScheduled for the weekend of August 17-18, the SLAM Summer Classic Vol. 1 will be played at the iconic Dyckman Park in New York City. Twenty of the best rising sophomores, ju-niors, and seniors from across the country will take part in a weekend full of hoops, history, and community.

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CUSTOM EXECUTIONS

• EBAY• NIKE: NBA CONNECTED JERSE Y

• UNDER ARMOUR: CURRY 3 • JBL FEST F T. DAMIAN LILL ARD • LE VI’S: NBA COLLECTION • JORDANS VOL. 3

• KOBE

DIGITAL MEDIA BRANDED EDITORIAL CREATIVE PRODUCTION CUSTOM PRINT

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SLAMONLINE.COM is the ultimate website for the ultimate basketball fan. Tar-geting the key audience of 15-25-year-olds the same way SLAM Magazine does, slamonline.com is informative, irreverant and above all, the place for everything basketball. With over 1.5 million unique users and over 3 million page views per month, slamonline.com is the place to spend your online marketing dollars and capture this highly desirable audience.

The loyal readers of slamonline.com come from all over the world…London to L.A., Stockholm to Sydney, Beijing to Birmingham. They can’t get enough basket-ball, and with our exclusive interviews, breaking news and unique voice, more and more people are coming on board every day to check out their favorites...

For more information, please contact:

DAVID SCHNUR @ 914.246.8454 • [email protected] // MICHAEL YAARI @ 917.887.1498 • [email protected]

UNIQUE USERS PER MONTH:

1.5M +

PAGE VIEWS PER MONTH:

3M+

AD IMPRESSIONS PER MONTH:

10M+T Y PE S I Z E C PM

STANDARD IAB 728x90, 300x250, 160x600 $13

MOBILE BANNER 320x50 $15

SUPERHEADER 1000x250 $30

OTHER CUSTOM TBD UNITS BY REQUEST

SLAMONLINE.COM

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E X . DE S K T OP HE A DE R

E X . MOBIL E HE A DE R

E X . MOBIL E F UL L S C R E E N IN T E R S T I T I A L

ONLINE ADVERTISING SPECS

• Max Initial Load: 50kb• Max Total: 100kb• 3rd parties may polite

stream an additional 470k if targeted only to high bandwidth users.

• We accept Click to Expand only, Mouse-Over not accepted.

• Ad must expand upon mouse click on expand button.

• Ad must retract upon mouse off or clicking on a clear visible close button.

• Any sound must be user initiated by click, not mouse-over.

Standard ad units*• 728x90• 300x250• 300x600• *50kb max for gif, jpg, and

flash.

Lead time:• 5 business days for standard

creative.• 10 business days for Video

and Preroll assets.• 10 business days for Rich

Media placements.

INI T I A L S I Z E E X P S I Z E DIR E C T ION

728x90 728x180 down

300x250 450x250 left

160x600 320x600 left

970x250 970x500 down

320x50 N/A N/A

320x100 N/A N/A

1x1 (Mobile Interstitial) N/A N/A