2019 Media Kit · 2019-01-15 · 28 pairings guide) • Cover price: $9.95 • Annual subscription:...

culturecheesemag.com

2019 Media Kit


reach over 500,000 cheese lovers via print, digital, events, and giveaways

print50,000+ distribution to newsstands and paid subscribers per issue

• Frequency: Bimonthly—4 Seasonal issues (Spring, Summer, Autumn, and Winter) plus 2 Annual issues (Best Cheeses of the Year and The Great 28 pairings guide)• Cover price: $9.95• Annual subscription: $30

National retail distribution to more than 4,500 supermarkets, book-stores, wholesale clubs, and premium regional grocers.

Local distribution to more than 250 fine cheese and specialty food stores.

Ask your sales contact about retail locations in your region.

digital mediaWebsite culturecheesemag.com

• Impressions per month: 500,000• Unique visitors per month: 100,000

Email Newsletters

Culture: the word on cheese to 11,000 consumers

Cheese Heads Up to 2,000 mongers and other cheese professionals

Culture Recipes to 4,000 home cheese chefs

Social Media Facebook: 102,766 likesInstagram: 19,500 followersTwitter: 15,700 followersPinterest: 2,312 followers

Numbers reflect data as of November 2018.

giveawaysThere are sponsored quarterly giveaways in the magazine, as well as regular online give aways via newsletters and social media.

eventsCulture hosts events throughout the year and supports other consumer and industry events through appearances and partnerships.

culture

Contact our publisher to discuss opportunities: [email protected].


audience profile

educated, passionate, and hungry

education 78% bachelor’s or postgraduate degree

passion for culture43% read culture magazine cover-to-cover44% go back and read it thoroughly later93% keep every issue!

hungry for cheese 74% eat cheese once per day or more64% spend more than $50 on cheese per month75% cook with cheese several times per week or more20% spend $250–$500 per month on cheese

love food and the good life 80% eat out once per week or more66% drink beer once per week or more43% drink beer several times per week or more77% drink wine once per week or more55% drink wine several times per week or more69% travel for pleasure within the US two or more times per year14% travel six or more times per year75% purchase kitchenware twice per year or more44% purchase kitchenware six times per year or more

Median household income in the United States in 2014 was $53,657 (U.S. Census Bureau)Numbers based on reader surveys conducted between 2010–2012

culturegender 61% women39% men

age 19% 25–3425% 35–4425% 45–5423% 55+

wealth 33% $51–100K20% $101–150K17% $151–250K11% > $251K+

in every issue:

Profile Meet a cheesemaker and go behind the scenes at the farm and creamery.

Style Learn the story behind a certain cheese style and discover iconic wheels within that category.

TravelExplore a specific region or city through the lens of cheese.

Wild Card A deep dive into a singular, riveting facet of the cheese world. Topics vary.

Cooking Make unforgettable meals with these cheesy recipes and party tips.

Centerfold Feast your eyes on a photo spread of one tasty cheese.

Cheese Plate Curate a winning spread with help from master mongers.

Drinks with Cheese Match beer, wine, cider, coffee, tea, and more with cheese.

In Season Demystify your CSA bounty and learn how to pair it with cheese.

Can DoRoll up your sleeves and make cheese (and accompaniments) in your own kitchen.


editorial

culture tells the stories of the people, places, and ideas behind your favorite cheesesculture

All editorial subject to change

cheesemakers | mongers | farmers | chefs | recipes | pairings

One Cheese Five WaysRecipes that bring new life to that block of cheese in your refrigerator.

Cheese RemixRefreshing riffs on a common cheesy dish, like mac and cheese or poutine.

Cheese IQ A look at what’s trendy in the world of cheese and dairy.

Chef's Dish Meet chefs from around the world creating exceptional cheesy dishes.

Shop TalkGet to know notable cheese shops in the United States and Canada.

PLUS: The latest cheese news, book reviews, personal essays, conversations with cheese celebs, and more!


readers say

I’m so excited, I want to eat it!

Just so you know I went all the way from Chicago to Milwaukee to try the 28-year-old cheddar at Cheese Mart after reading your article about it. –Carol Bontekoe

Part time business attorney, full time mother of four little ones, lover of good food (including cheese, of course) and wine. Reading culture magazine is like a mini vacation…it takes me away!–Kelly Duffield

Your publication has kept me up into the wee hours of the night. Incredible issue on Normandy.–Holly Ward

I work at Whole Foods Market and support our fabulous cheese department and team members! And I love culture.–Ashley Galaway Hawkins

I own a small goat dairy in Ontario, Canada. I make and sell cheeses, milk and yogurt. I LOVE cheese, too!!!–Katie Normet

Super geeks from Silicon Valley, I work at Apple and my boy works at Google. I’m addicted to cheese, and he’s addicted to me, which makes him addicted to cheese!–Assana Fard

I’m a regular Jane enthusiast who loved cheese so much it was my nickname. These days I hover around Cheese Plus and other Bay Area venues for my fix. –Maria McMath

I purchase cheese for a funky co-op in Astoria, Oregon, and I’m starting my own goat dairy! Your magazine ROCKS!–Nels Olson

SCORE! Just received my culture cheese magazine in the mail. I’m so excited, I want to eat it. : )–@cookcookery

Was re-reading an older issue and smiled when I came across the centerfold. I love those.–Susan Evans Reisetter

culture

Publisher Stephanie Skinner has launched magazines and media properties for over 25 years. With culture, she combines her enthusiasm for media and a love of fine food and drink.

With an extensive career in retail and education, events and independent sales manager Lassa Skinner drives culture's Community and Education team to ensure it’s helpful to shops, makers, and events everywhere.

Editor Rebecca Haley-Park brings over 10 years of writing and editing experience to culture, which helps her develop and hone each issue's content.

Senior editor Molly McDonough worked as a cheesemaker before earning an Agriculture and Food Science degree in France. At culture, she blends her food background with a knack for writing and editing.

A longtime lover of cheese-and-wine nights, editorial assistant Madeline Upson is thrilled to “make cheese her job” through supporting culture's print and online efforts.

Erika Kubick brings a background in cheesemongering and four years of digital marketing experience to her role as culture's digital strategist. She is devoted to building an online community of cheese lovers.

With more than 20 years of experience in ad sales, national brand manager Rebecca Carrington has represented culture since the magazine’s second issue.

Always excited to talk fine cheese, food, and drink, national brand manager Natalie Herman uses her expertise from almost two decades of representing some of the world’s

best magazines—from Bon Appétit to Vogue—to help clients succeed and grow their brands.

Mallory Scyphers is a southern transplant with a wide range of art direction and design experience from ad agencies to publications. She's excited to join culture

as creative director and thrilled to sink her teeth into the cheese biz.

Working in print, digital and design, Shauna Epstein joins culture as production manager. Shauna comes from a long list of food and lifestyle publications and

is ready to devote all her time into what she loves most: cheese.


people

the team behind the cheese culture


WINTER 2016–17

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Centerfold: P

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BONUS: THE PERFECT APRES-SKI CHEESE PLATE p. 28

+ DIY QUESO FRESCO, MARMALADES, AND MORE

Hole in One!

FRENCH CHEESE COMESFULL CIRCLE p. 66

THE ULTIMATE GUIDE TOMOZZARELLA p. 79

16 CHEESY SPOTS IN Philly p. 60

Get to knowPuits d’Astier

print specs & ratesculture magazine

advertising specsMagazine trim size: 8.875 in. x 10.875 in.

DESCRIPTION NON-BLEED, w x h (in.) BLEED, w x h (in.)Spread (allow ¼ in. safety on 16.5 x 9.375 18 x 11.125

all sides for live material

and 1.25 in gutter)

Full page (allow ¼ in. safety on 7.5 x 9.375 9.125 x 11.125

all sides for live material)

1/2 page vertical 3.625 x 10

1/2 page horizontal 8.125 x 4.875

1/3 page vertical 2.375 x 10

1/3 page square 4.875 x 4.875

1/4 page square 3.625 x 4.875

ad rates and discountsFREQUENCY Spread

Full page; Covers 2 or 4

Full page; Cover 3

Full page

1/2 page vert./hor.

1/3 page square/vert.

1/4 page square

digital art requirementsThe art department works on the Mac OSX platform. PDFs are preferred, but we also accept digital art and support files created in InDesign CC and Adobe Photoshop CC. Photoshop files should be converted to CMYK and saved as TIFFs at 300 DPI at 100 percent of the final size. Submit files via e-mail or FTP site to our art department by the materials closing date or we cannot guarantee placement.

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand [email protected]

fax insertion orders to:866.557.1212

send ad materials to:[email protected]

culture

2019 closing datesISSUE AD CLOSE MATERIAL DUE ON SALESPRING 2019 Jan 22 Jan 29 Mar 12

THE GREAT 28 Feb 26 Mar 5 April 16

WINE WITH CHEESE Mar 26 April 2 May 21

SUMMER 2019 April 30 May 7 Jun 18

AUTUMN 2019 July 30 Aug 6 Sep 24

CHEESY PASTA Aug 27 Sept 3 Oct 15

WINTER 2019 Sept 24 Oct 1 Nov 19

BEST CHEESES Oct 22 Oct 29 Dec 17

1X $12,569

8,316

6,913

6,615

4,167

2,778

2,051

2X $11,941

7,900

6,710

6,284

3,960

2,640

1,948

4X $10,684

7,505

6,274

5,623

3,543

2,362

1,743

6X $10,149

7,130

5,960

5,341

3,365

2,244

1,656

ad sizes and ratesDESCRIPTION SIZES w x h (px) RATE IMPRESSIONS AVAIL.Leaderboards top and bottom of page 728 x 90 $30/CPM* 250M

Medium rectangle right side 300 x 250 $20/CPM 375M

*For fixed, top-only leaderboard positioning, add 20%

digital art requirementsAll digital ads must be delivered at 100% final size as RGB .jpg, .gif,.png or .flv files, 72 dpi, 100 KB or less. Submit files to our web department by closing date or we cannot guarantee placement.

All rich media should comply with IAB Guidelines:iab.com/guidelines

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand [email protected]

fax insertion orders to:866.557.1212


digital specs & ratesculturecheesemag.com culture


Culture: the word on cheese (monthly) is read by the most avid cheese fans and features recipes, gear, and tips for buying and serving cheese, plus highlights from culture’s digital platforms.

Cheese Heads Up (monthly) is read by the retail industry. Reach mongers, importers, and distributors with our industry-focused editorial.

Culture Recipes (weekly) serves up a seasonal, cheese-centric recipe perfect for home cooks. Each email includes a vertical photo, a short description, and a link to the recipe on culture’s website. MATERIALS REQUIRED Recipe instructions including ingredients, steps, and yield;

high resolution (300 DPI) photography (.jpg) of the completed recipe in the following sizes:

750(w) x 500(h) and 600(w) x 900(h); author name and bio (can be company or a

specific person); author photo or company logo at 250 x 250 (300dpi .jpg)

ad sizes and ratesDESCRIPTION SIZES w x h (px) RATECHU or CTW full banner ad 468 x 60 $750

CHU or CTW double banner ad 468 x 120 $1300

Culture Recipes sponsorship specs above $500

digital specs & ratesemail newsletters


culture

closing and materials due dates:Please refer to the monthly editorial calendar for important closing and materials due dates.

digital art requirementsAll digital ads must be delivered at 100 percent final size as RGB .jpg, .gif or .png files, 72 dpi, 100 KB or less. Submit files to our web department by closing date to guarantee placement.

fax insertion orders to: 866.557.1212

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand Manager607.432.2219 [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand Manager908.996.7339 [email protected]


Double banner 468 x 120

Full banner 468 x 60

Culture has a range of digital offerings that go beyond ads and newsletters. Get your brand in front of our audience in the following ways:

Note: Anything that appears on our website or social media will be created/written by our team. All product must be provided.

Full Social Media Immersion ($2,800)Purchase our full package for the ultimate punch. Each package includes:• 1 recipe OR pairing developed by our staff • Placement of the recipe/pairing on culturecheesemag.com

(it can also be placed on your site with proper attribution)• 1 Facebook, 1 Instagram, and 1 Twitter post promoting the recipe/pairing

A la Carte OptionsWant to pick and choose? We've got options for you:• 1 recipe OR pairing developed by our staff and delivered to you for use on

you website with attribution ($750)• 1 recipe OR pairing developed by our staff, placed on culturecheesemag.com,

and posted on culture's Instagram page ($1,500)• 1 recipe OR pairing developed by our staff, placed on culturecheesemag.com,

and posted on culture's Facebook page ($2,250)• 1 250-word article about your product/brand, placed on culturecheesemag.com,

and posted on either culture's Facebook OR Instagram page ($2,500)

Digital Giveaway ($500)• You create a package of your products to give away on culture’s social

media feed. We promote the giveaway and randomly select the winners. It’s a great way to promote your best products!

• We suggest 3 to 5 package winners• A detailed description and quantities of items that are being given away

(i.e., weight of cheeses, name of cheeses, etc.)• 1, 750x500 px, 72 dpi png, jpg, or gif photo file showing the prize(s)

in their entirety (don't leave anything out!)• Optional: Any additional high-res photos of prizes that we can share

on social media

new digital offerings


culture

spring 2019editorial calendar


culture

eventsMarchUnited States Championship Cheese ContestCalifornia's Artisan Cheese FestivalOregon Cheese Festival

April South African Cheese FestivalCarolina Mountain Cheese Fest

Editorial lineup and calendar subject to change

printDeadlinesAd close Jan 22 Material due Jan 29

On sale Mar 12

Editorial LineupFOCUS:

FRESH CHEESE

Cottage cheese

Teleme

Sweden

Cheesy breakfast

recipes

Cooking with

cream cheese

Native cultures

Ravioli

digitalEmail NewslettersCheese Heads Up mails on the fourth Thursday of every month.

Culture: the word on cheese mails on the third Tuesday of every month.

Culture Recipes mails on Friday and Tuesday mornings.

April ad close March 22 May ad close April 19

June ad close May 24

Recipes material due 2 weeks before scheduled mail date

the great 28 2019editorial calendar special cheese pairings edition


cultureprintDeadlinesAd close Feb 26

Material due Mar 5

On sale Apr 16


Editorial LineupFoods: Breads,

charcuterie, seasonal

produce, and specialty

condiments galore

Drinks: Wine, beer, non-

alcoholic options, and

other trendy sips

PLUS: Exclusive recipes,

cheese tasting tips, and

more

summer 2019editorial calendar


cultureprintDeadlinesAd close Apr 30

Material due May 7

On sale Jun 18

digital

eventsJuneGreat Wisconsin Cheese FestivalCheesemonger Invitational

JulyFinger Lakes Cheese Festival


American Cheese Society Conference

August Vermont Cheesemakers FestivalInternational Cheese Awards

Editorial LineupFOCUS: JAPAN

Mushroom-infused

cheeses

Camping recipes

Cooking with Asiago

Packing cheese for

travel

Pairing cheese

with Japanese

accompaniments

Cheesy ramen

Email NewslettersCheese Heads Up mails on the fourth Thursday of every month.

Culture: the word on cheese mails on the third Tuesday of every month.


July ad close June 21

August ad close July 19

September ad close August 23


autumn 2019editorial calendar


cultureprintDeadlinesAd close Jul 30 Material due Aug 6

On sale Sept 24

eventsSeptemberSF Cheese Fest

October American Cheese Month The Wedge Portland


Editorial LineupFOCUS: IRELAND

AND THE U.K.

Belfast, Ireland

New British washed

rinds

Cooking with muenster

New uses for parmesan

rinds

The Vermont Cheese

Trail

Cheese on a budget

digitalEmail NewslettersCheese Heads Up mails on the fourth Thursday of every month.

Cheese: the word on culture mails on the third Tuesday of every month.


October ad close September 20

November ad close October 25

December ad close November 22


culturewinter 2019editorial calendar


printDeadlinesAd close Sep 24 Material due Oct 1

On sale Nov 19

digital

eventsJanuary 2020Isthmus Beer and Cheese FestivalCheesemonger Invitational

February 2020Salon de l’Agriculture


Editorial LineupFOCUS: CHEESE

AND CULTURE

Lyon, France

Butter

Cheese and immigration

Cooking with Taleggio

An all-blue cheese plate

DIY pâté

Email NewslettersCheese Heads Up mails on the fourth Thursday of every month.

Cheese: the word on culture mails on the third Tuesday of every month.


January 2020 ad close December 20, 2019

February 2020 ad close January 24, 2020

March 2020 ad close February 21, 2020


best cheeses of the year 2019editorial calendar special annual edition


cultureprintDeadlinesAd close Oct 22

Material due Oct 29

On sale Dec 11

Editorial LineupThe year in cheese: standout wheels,

makers, shops, regions, restaurants, and more.

Featuring award-winning wedges from the

American Cheese Society Judging & Competition,

World Cheese Awards, British Cheese Awards,

Australian Grand Dairy Awards, and many more.



DeadlinesAd close Mar 26

Material due Apr 2

On sale May 21

A classic pairing that’s still a go-to for foodies around the world, wine with cheese can’t be beat. Culture's ultimate guide to matching vino and curds is completely comprehensive—inside, you'll find:


special interest publicationseditorial calendar culture

Wine with Cheese summer 2019

Wine styles. Find your next favorite varietal and the best cheese to pair with it. Plus, learn the histories behind different wine types, discover down-to-earth tasting notes, and more.

Tools of the trade. Identify the best accessories for enjoying and serving wine and cheese at home, plus where to purchase them.

Pairings from the

pros. Cheese and wine experts share their favorite knockout combinations—just in time for your first summer party.

Recipes. All the best meals and snacks to enjoy alongside a glass of red, white, or rosé, from tapas to roasts.

Cheese 101. Culture's definitive guide to buying, storing, and serving cheese all year round.

When the temperature dips and the daylight wanes, we all reach for something cheesy and comforting, whether we are curled up on the couch watching Netflix or serving up family-style

dinners to visiting relatives. This year, find all you

need with culture's collection of all things pasta.

Inside, you’ll find:

Cheesy Pasta

autumn 2019

Baked pasta. Recipes for carb-and-cheese casseroles galore.

Mac and cheese. From stovetop to homestyle, find oodles of different ways to cheese up your noodles.

Side dishes.

Bright salads, crunchy slaws, rustic breads, and other accompani-ments to cut the richness at your table.

Instructional guides.

Helpful how-to illustra-tions for filling ravioli, differentiating pasta shapes, and more.

Cheese 101. Culture's definitive guide to buying, storing, and serving cheese all year round.

the details96 pages, plus coverperfect bound, alternative paper stock

Limited to 15 advertisers, full page or spread ads ONLY

distributionRegular subscription and directs newsstand, events throughout the year

PLUS: Holiday newsstand promotions at grocery and bookstores

$9.95 cover price

ad rates C2 and C4 $10,000

C3 $8,500

Full page $8,000

specs8 x 10 in. trim8.25 x 10.25 bleed (allow ¼ in. safety on all sides for live material)

contact:Brand Managers Rebecca Carrington ([email protected]), Natalie Herman (natalie@culture cheesemag.com) or publisher Stephanie Skinner (stephanie@culturecheese mag.com) to secure one of these limited ad spots


DeadlinesAd close Aug 27

Material due Sept 3

On sale Oct 15

2019 Media Kit · 2019-01-15 · 28 pairings guide) • Cover price: $9.95 • Annual subscription:...

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Transcript of 2019 Media Kit · 2019-01-15 · 28 pairings guide) • Cover price: $9.95 • Annual subscription:...