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InnovateIssue 47 — May 2019

REPAIR, STRENGTHEN, PROTECT.

Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com

OLAPLEX.COM.AU • @OLAPLEXAU • #OLAPLEXAU

NEW NO. 6 BOND SMOOTHERTM

A leave-in reparative styling creme that strengthens, hydrates, moisturises, smooths and eliminates frizz.

Defines and smooths natural curls. Made without sulfates, parabens or gluten. Vegan. Colour-safe.

PATENTED TECHNOLOGYProven technology that repairs and strengthens all hair types.Formulated with Olaplex patented active repairative ingredients.

WHAT IT IS:OLAPLEX NO.6 is a leave-in reparative styling creme eliminates frizz, hydrates & protects all hair types.

WHAT IT DOES:This Concentrated leave-in smoothing cream is excellent for all hair types including all colored and chemically treated hair. NO.6 strengthens, hydrates, moisturizes, smooths and speeds up blow dry times. OLAPLEX’s Bond Smoother eliminates frizz and flyawaysfor up to 72 hours. Smooth and sleek look without the need of a flat iron. Defines and smooths natural curls.

Made without sulfates, phthalates, parabens, or gluten. vegan.color safe.

HOW TO USE:1. Apply a very small amount to damp or dry hair, concentrating product on your mid-length to ends.

2. Comb through and style as desired.

Professional station use and a client retail opportunity forat home styling.

SIZE: 100ml / 3.3 fl oz • SALON COST: $14SUGGESTED SALON RETAIL: $28

NO.6 B ON D S MOO T H E R™

B e f o r e A f t e r

B e f o r e A f t e rBefore After

PATENTED TECHNOLOGYProven technology that repairs and strengthens all hair types.Formulated with Olaplex patented active repairative ingredients.

WHAT IT IS:OLAPLEX NO.6 is a leave-in reparative styling creme eliminates frizz, hydrates & protects all hair types.

WHAT IT DOES:This Concentrated leave-in smoothing cream is excellent for all hair types including all colored and chemically treated hair. NO.6 strengthens, hydrates, moisturizes, smooths and speeds up blow dry times. OLAPLEX’s Bond Smoother eliminates frizz and flyawaysfor up to 72 hours. Smooth and sleek look without the need of a flat iron. Defines and smooths natural curls.

Made without sulfates, phthalates, parabens, or gluten. vegan.color safe.

HOW TO USE:1. Apply a very small amount to damp or dry hair, concentrating product on your mid-length to ends.

2. Comb through and style as desired.

Professional station use and a client retail opportunity forat home styling.

SIZE: 100ml / 3.3 fl oz • SALON COST: $14SUGGESTED SALON RETAIL: $28

NO.6 B ON D S MOO T H E R™

B e f o r e A f t e r

B e f o r e A f t e r

Before After

NE W

o stand out in a crowd you must innovate. Don’t be afraid to be the visionary and attempt something that no one has dared to before. The

hair industry is full of creativity in the artistic sense, with a constant necessity to predict fashion trends before they hit. To grow and succeed in business you must be prepared to take risks and occasionally make mistakes, but also maintain fierce determination and entrepreneurial spirit to pick yourself up and try again.

In this second Issue of the HCA Magazine for 2019, entitled Innovate, we explore new technology and how you can utilise it in your own salon. Haircare’s social media guru, Ash Reinboth gives us her insider tips on how to get started on a smart Social Media Strategy.

This issue also offers some clever cocktail recipes from industry Mix Masters, using some delicious ingredients from Evo, Moroccanoil and Reuzel. We chat with three of Haircare’s Brand Ambassadors/Educators on what’s new in the education realm, how they continue to educate themselves and what channels they look to for inspiration.

We also reflect on some innovative hero products that have revolutionised the way in which we create today, while also presenting some for the future: Staino by Evo Fab Pro, Lakmé Aura Smoothing Treatment and Urban Alchemy. Now it’s up to you - read, be inspired and trailblaze in this wonderful industry of ours!

Cover CreditsCreative Direction – Nicole Kae Photographer – Andrew O'TooleHair – Nicole KaeMakeup – Mikele SimoneStyling – Josie McManus

Mix Masters Cocktails 24

Printed on paper from well managed forests and controlled sources using environmentally friendly vegetable-based inks.

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Issue 47 — Innovate

Hair Expo 2019 Sydney8-10 June 2019, Sydney ICC

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Published by Haircare Australia — PO Box 700 Marleston DC SA 5033 — haircareaust.com — 1300 437 436

Inca Rising38

ContentsEvery IssueIndustry NewsBehind the LensGet the Look: Sleek RoundGet the Look: Braided CrownGet the Look: Top KnotGet the Look: Polished Wave

InsightEducation is the Passport to the FutureGlobe Trotting with EvoMoroccanoil on the Red CarpetInca Rising: Nicole KaeSocial Media Strategy BasicsSavvy Salons

EventsHair Expo 2019Transform yourself in Nouméa

ProductPantone Colour Inspo: Living CoralLakmé Aura Smooth OperatorThe True InnovatorsMix Masters CocktailsUrban AlchemyLakmé Inspiration Salon TipsStaino by Evo Fab Pro

Salon FeaturesThe Mane CollectiveRhubarb Hair

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91012 24 475058

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ContributorsContent – Kristy CuttsContent – Joshua FanningContent – Zuleika Walsh Graphic Design – Masthead StudioGraphic Design – James McGarrigan

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Industry News— Our Favourite Happenings

#CompleteYourColour Tour Five Moroccanoil Color Complete VIP events were held in capital cities across Australia and New Zealand to celebrate the official launch of the new colour maintenance range from the luxury argan oil-infused haircare brand. Violet Sainsbury and Peter Beckett showcased the breakthrough technology offered by Color Complete products to salon owners and stylists, with models who had the treatment process performed on their hair. Brightly coloured balloon installations and neon lights with the hash tag #CompleteYourColour created Instgrammable moments to remember and all guests walked away with goodie bags containing samples of the new range on the night.

The Craft of a BarberAustralia’s first, standalone barber academy, Barbery has an open-door policy for anyone passionate about honing their trade. Providing nationally-recognised training to students, Barbery has answered the call for quality consistent training in the industry. Owner and Director Don De Sanctis believes education is key to setting an expertise benchmark across the industry. “Barbering – as a profession – is growing in popularity at an outstanding rate, and with the opening of Barbery we are trying to ensure that our courses and training facilities are able to keep up with the demand.”

For more information visit barbery.com.au

New York Fashion WeekEvo Global Ambassador, Gareth Bromell created a 70’s nomad, glam rock vibe, with a lived-in feel for the Collina Strada AW19 show. The collection was designed for a low carbon diet, made of 75% deadstock fabrics, recycled ocean plastic beads, and good intentions, Collina Strada’s collection aims to initiate conversation on environmentally conscious choices to reduce our footprint.

The Best of the BestMoroccanoil Color Continue shampoo and conditioner has won Best Hair Colour Products for 2019, chosen by NewBeauty Awards. Judged by their professional panel of experts including: hair, colourists, stylists, skin, make up and lifestyle experts, as a one-two punch of luster-locking power to improve colour attention and vibrancy.

For more information visit newbeauty.com/awards

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Industry News— Our Favourite Happenings

Moroccanoil Partners with the Women’s Tennis AssociationIn addition to being the exclusive hair care sponsor of the world’s leading women’s professional sports organisation – Womens Tennis Association (WTA), in 2019, Moroccanoil is partnering with the WTA to expand upon its INSPIRED BY WOMEN™ platform. Created in 2014 to inspire, celebrate and empower women around the world, the partnership with the WTA will highlight the work many athletes do in the philanthropic world to bring positive change to communities around the world. “Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it’s a lifelong project to celebrate, inspire and empower women around the world,” says Moroccanoil Co-founder, Carmen Tal. Be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in our life who inspires you via social media using #InspiredByWomen.

For more information visit inspiredbywomen.com

2019 Haircare ConferenceHaircare held its 2019 Conference at their Adelaide Headquarters in February this year. The Sales, Education and Marketing teams from across Australia and New Zealand joined forces to present four jam-packed days of learning, strategic planning and team building. The Haircare family demonstrated their supreme ability to work hard and play hard with a Gala Awards Dinner at the National Wine Centre to celebrate. The top gong was awarded to the Victoria/Tasmania team, which won State of the Year, while many individuals took out awards for their exceptional efforts in Education and Sales.

Staino Leaves Its Mark on SydneyThe Staino by Evo Fab Pro VIP Launch event was held at The Ox on Oxford Street in Sydney. The venue was decked out with giant Staino boxes, splashes of colourful paint and imagery of Staino hair creations. Around 90 salon owners and stylists, trade media and influencers attended to see the official unveiling of the new intense direct-dye range from the wunderkinds at Evo. Evo’s Creative Director, Lauren McCowan was on stage dressing out the model’s hair, while Jay Kownacki, Head of Evo Education talked the audience through the colour formulas, showcasing Lime x Jade, Fuschia x Plum, Neon Yellow, Ruby and Flame. In true playful Evo style, no one took themselves too seriously and everyone participated in a fun dance and balloon blowing competitions to complete the night.

BONUS BAGS

VALUED AT $100.00

Bag a DealMoroccanoil is celebrating the passion and dedication of hairstylists with a new stylist-exclusive promo and fantastic product savings! Get your limited edition Moroccanoil Stylist Bag and bundle while supplies last.

Speak to your HCA sales rep for more information or call 1300 437 436

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Behind the Lens@haircareaust #haircareaust

@hairandharlow#lakmecolour #evohair

@taylaannehair #olaplexau @hair.union#fabpro #evostaino

@marlowhair #evostaino

@emmachenartistry#cloudnineoz

@thebasinhaircutter #moroccanoilau

@pipsqueekinsaigon #evostaino

@bombshellhair.studio #urbanalchemy

@lissarahairboutique #evohair #olaplexau

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1. Lakmé Aura Smoothing Treatment

2. Oscar De La Renta Flower Ring

3. Stella McCartney Colour Block Performance Jacket

4. Acne Musabi Maxi Bag5. Tom Ford Beauty Lip Colour

in True Coral6. Evo Happy Campers

Wearable Treatment7. #Mydentity Stroke It Out

Balayage Kit8. Mop Pomegranate Shampoo

and Conditioner9. Nike Free Flyknit10. Fusion Big Shot Salmon

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— At Lakmé studios, health is synonymous with beauty - which is why they’ve left behind traditional chemical processes and made the move to sustainability.

he first biotechnological hair treatment formulated with organic ingredients that smooths hair and eliminates frizz, the Lakmé

Aura service delivers unbeatable shine and texture without costing the earth.

The technical team at Lakmé set out to achieve supreme hydration and protection, using biotechnology as their weapon. Named after the key element of hyaluronic acid

- the body’s natural sponge for water absorption - Aura is designed for use in three hyaluroplasty treatments; the Excellence Service for smoothing, the Express Service for express smoothing and the Beauty Service for a flash anti-frizz and smoothing treatment.

Phase one begins with the Micellar Shampoo, capturing waste and stripping away nasty impurities caused by pollution. The Active Treatment follows, offering intense reduction of curls and frizz and increased hydration. The finishing touch is the Hyaluronic Mask, giving an intense hydrating and conditioning effect to the hair.

Their customised treatments are designed for all hair types - wavy, curly, thick or thin, bleached or coloured - leaving you protected against heat, pollutants and the daily wear and tear.

Enhancing natural shine and optimal beauty, the Aura service will leave you with soft and silky hair in a way that’s good for you and the planet.

SMOOTH OPERATOR

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Leaving polluting industrial processes in the past, Aura has created a synergy between the planet’s natural resources and innovative technology.

AURA is formulated with a premium complex of hyaluronic acid produced by the fermentation of the Bacillus subtilis microorganism. The fermentation process is safe and environmentally respectful. 100% free of raw material derived from animals and organic solvents.

AURA se formula con un complejo premium de ácido hialurónico producido por la fermentación del microorganismo Bacillus subtilis. El proceso de fermentación es seguro y respetuoso con el medio ambiente. 100% libre de materias primas derivadas de animales y de solventes orgánicos.

AURA est formulé avec un complexe d'acide hyaluronique de la plus haute qualité produit par la fermentation du micro-organisme Bacillus subtilis. Le processus de fermentation est sûr et respectueux de l'environnement. Il ne contient aucune matière première d'origine animale et aucun solvant organique.

Premium hyaluronic acid

El ácido hialurónico premium

L'acide hyaluronique de la plus haute qualité

Fermentation Purification Precipitation Sodium Hyaluronate

Wheat Wheat

Glucose Lacticbacteria

Sugarbeet

Bio-ethanol

Premium hyaluronic acid is obtained via a high performance biotechnological method using natural and renewable resources and bioethanol as a pure solvent of biological origin.

El ácido hialurónico premium se obtiene mediante un método biotecnológico, de alto rendimiento que utiliza recursos naturales y renovables y, el bioetanol como solvente de origen biológico, puro.

Cet acide hyaluronique de la plus haute qualité est obtenu au moyen d'une méthode biotechnologique à haut rendement qui utilise des ressources naturelles et renouvelables, et de l'éthanol, un solvant d'origine biologique, pur.

%

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28%of

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GET INSPIRED BY

“THE FIRST BIOTECHNOLOGICAL HAIR TREATMENT FORMULATED WITH ORGANIC INGREDIENTS THAT STRAIGHTENS & SOFTENS

THE HAIR FIBER & ELIMINATES FRIZZ. DISCOVER NATURAL SHINE & ACHIEVE OPTIMAL HAIR HEALTH & BEAUTY“

Exclusively distributed by Haircare Australia – 1300 437 436 – haircareaust.com

INNOVATORSThe True

— Hairdressing continues to update and evolve as an industry. New technologies and scientific discoveries are reimagining what’s possible with colour and cuticles. Here we celebrate the most innovative products in the Haircare family.

Cloud Nine lead the vanguard of technological development of hot tools in the 21st Century. Named Kinder Styling Technology, the company invest heavily in research and development to ensure they have the best temperature control, the smartest technology and the highest quality ceramic plates. Cloud Nine’s signature mineral-infused ceramic plates lock in moisture and seal the cuticle layer. The best innovation though is found at the touch of a button on all Cloud Nine hot tools, which allows you to control the temperature of your device. All hair types are unique and Cloud Nine’s innovative temperature control means you’re free to choose the heat which best suits the style and hair.

Cloud Nine

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There are many reasons why colour treatments fade over time – washing, blow-drying, hot tools, the sun and so many other environmental factors gang up on your wonderful work and cause hair colour to fade. Evo Fabuloso Pro is the innovation the industry needed in order to help colour last longer out in the world. This smart product is ammonia and peroxide free and has an unlimited colour palette. It uses direct pigment dying – deposited through a nourishing conditioner base, matched by hairdressers to compliment and sustain your colour and make it last longer. Fabuloso Pro

Did you know that, globally, four units of Moroccanoil Original Treatment are sold every 60 seconds? Moroccanoil is the brand that started the worldwide buzz on argan oil and revolutionised the beauty industry as a result. In the same way that makeup requires a good foundation for a flawless look, Moroccanoil is the base of beautiful hair. The secret to Moroccanoil’s success is just that – a proprietary formula that has been dubbed, “the world's second most valuable secret formula.” The innovation at the core of this product lies in its versatility, working across both wet and dry hair, it is a single product that creates long-lasting smoothness, increases manageability, speeds up blow-drying time and boosts shine.

Founded by scientists, the net effect of Olaplex on the hair industry and global hair trends is not only felt in the salons but seen on city streets around the world. Olaplex’s patented technology works at the molecular level to seek out broken bonds in the hair caused by chemical, thermal, and mechanical damage, making them healthy again. Olaplex invention has enabled stylists and clients to push the limits of what is possible to achieve without destroying hair health. Olaplex is the only product of its kind with multiple granted patents and over one hundred pending worldwide. This innovative product is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals.

conditioner bases extend the life of hair colour, improve hair strength, increase moisture and give added UV protection. Customers can take home their own custom-mixed bottle when they leave the salon and helps clients feel they are being supported and not exploited. Working between the salon and home, this unique and innovative product gives clients more control over their colour maintenance and – as a result – generates loyalty and a consistent timeframe for a return visit to the salon.

Evo Fabuloso Pro

Moroccanoil Original Treatment

Olaplex

For more information on innovative Haircare Australia products, visit haircareaust.com

13H C A

One new thing you learned last year?Carving out a work-life balance for myself and setting more time to think creatively. Instead of just working on ideas and formulas, I tried to focus on taking more time to be creative and pragmatic as an artist, so I can then offer more to the industry.

Must have products? I’m never without a Cloud Nine Original Iron, Mason Pearson Junior Pure Bristle Brush or my Evo Builder’s Paradise Working Hairspray. They’re just perennial in my kit, I use them on almost every head of hair, they just make my work better. I look at the tools I use to perform my craft, like my assistant. If they don’t make my work better and evolve how I work to allow me to think more creatively, then I don’t use them.

How do you keep educating yourself? I learn when I teach other people, so I’m constantly learning from my students. The way we run Cloud Nine education is very much about making a collaborative space where people can learn and be learnt from and I think that’s where the best ideas come from.

Favourite online resource for staying up-to-date with hair trends and techniques?WGSN is my go-to, it really delves into trends and colours across multiple different industries. They cover what consumers and industry are buying into and the where and why of emerging trends.

Why is it important to keep learning to stay at the forefront of the industry? As an artist, if you want to stay in the career for 20 years as you evolve as a person, I think your art should evolve too. I think hairdressers are so used to looking after other people, but if they aren’t being a little bit selfish and growing themselves as an artist, then they can never offer their clients the best service they deserve.

What are you offering this year in your education sessions? At Cloud Nine we have a long running program called The Origin, which is our fundamentals in styling. It’s designed to shift the way a hairdresser thinks and let them have complete creative control. We learn to use heat as a tool to build the quality of the base of the hair and we also work on the psychology of the hairdresser-client relationship.

— Staying up-to-date with trends, style, technique and product is key

to building your career and your business. We take five minutes with

three of our brightest educators to learn how they keep on shining.

"Education is the passport

to the future, for tomorrow

belongs to those who prepare for it today."

– Malcolm X

Lauren McCowan Haircare Group Creative Director

Education is the passport TO THE FUTURE

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One new thing you learned last year?A simple little trick I picked up from Moroccanoil’s Artistic Director, Kevin Hughes was to spray bobby pins with hairspray for extra grip. So simple and genius. I love those sorts of tips.

Must have products? The Color Complete range. With the colour market being so massive at the moment, I just wanted all my colours to stay true and vibrant and maintain amazing healthy hair.

How do you keep educating yourself? I’m super lucky to be part of an amazing global team. We bounce a lot off each other and keep each other educated and motivated. I also try to watch as many other people I look up to in the world of hair, to keep inspired and educated.

Favourite online resource for staying up-to-date with hair trends and techniques?Instagram is still a favourite instant source to see what’s going on around the world. I also reference the Vogue Runway app around fashion weeks to keep up to date with trends and techniques.

Why is it important to keep learning to stay at the forefront of the industry? Learning for me is about keeping myself motivated and inspired. If you don’t keep improving and learning, it's a very easy way to get bored. I love learning new tips and tricks.

What are you offering this year in your education sessions? Every year the Moroccanoil education gets stronger and stronger. We are offering our industry peeps approachable and usable techniques that can be applied on all our clients. In-salon to studio education, Bridal, Knotwork, Cutting, Signature Finishing and Editorial.

One new thing you learned last year?Tapestry! For one of my collections I wanted to create a weave texture with multiple colours that felt really Peruvian. After watching some YouTube and picking a few knitters and crocheters brains, I cleared my dining table, coloured about 50 pieces of hair and got weaving.

Must have products? Evo’s newest jack of all trades – Macgyver. This multi-purpose mousse is a saviour in the salon to get buckets of volume, but also to finish with for some separation. As well as creating cool wet looks for editorial work.

How do you keep educating yourself? As an educator it’s super important to continue to educate myself. I’m always learning new things from the people I meet, both inside and outside of the industry. I educate myself not only through the many amazing stylists that surround me – both nationally and internationally, but I look at fashion, trends, fabrics and architecture. It’s crazy where you can find inspiration and translate that into hair if you just look. You’ll never know everything in our industry, and that’s the fun part!

Favourite online resource for staying up-to-date with hair trends and techniques?Instagram - it’s at your fingertips and loaded with so much diversity all in a hashtag. The big guys, little guys and everyone in between.

Why is it important to keep learning to stay at the forefront of the industry?It’s so incredibly important to keep learning in our world, as our job is literally a trend which is changing every season. If you don’t stay current, innovative and almost predict trends, you become more and more irrelevant, and people will look else where for new, fresh and current ideas. We are so lucky that hair education has no ceiling and it’s constantly evolving and that keeps me so excited and motivated to push and grow.

What are you offering this year in your education sessions? This year's an exciting one for education. We have some epic content with bucket loads of fresh ideas. I’ll be taking our studio styling course along with in-salon sessions for cutting and styling. You can expect easy to follow techniques that can be used in a salon environment and also more editorially. Lots of twists, tips and tricks and some wow factor. I believe foundations are a must, and once you’ve got that down packed, the hair world's your oyster.

Peter Beckett Moroccanoil Ambassador

Nicole Kae Evo Ambassador

For Education course information visit haircareaust.com/education

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HAIR EXPO 2019Sydney, 8-10 June— Hair Expo 2019 will be held at the new state of the art International Convention Centre in Sydney, with Haircare’s unmissable stand right next to the main stage. You can’t miss us, but then, why would you want to? We’ve got the talent, eagerly anticipated new releases, sample goodies and much, much more in store for you.

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Six Reasons to Visit HAIRCARE AUSTRALIA

AT HAIR EXPO 2019 COME TO THE HCA STAND H125 & REGISTER FOR A FREE GIFT

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DEALS We have plenty of Expo-exclusive specials for

attendees to take advantage of. It’s first in best dressed, so don’t get caught out and make a bee line for stand H125.

FAB PRO CART & STAINOIt caused line ups around

our stand and the Fab Pro Custom Conditioner cart is back again in 2019. Choose your own customised colour maintenance conditioner to take home.

PICK & MIX Help yourself to free samples from Haircare's

biggest brands at our crowd pleasing Pick & Mix and lug them away in our terrific tote.

NEW PRODUCTSPsst! Have you heard the news? We will have

new products at Hair Expo 2019, including Olaplex No. 6 Bond Smoother, Denman Brush Box, Fusion Dual Voltage dryer and #Mydentity Stroke It Out Balayage Kit.

EDUCATIONWe’re bringing education demonstrations to Hair

Expo from some of our biggest brands.

MAIN STAGE

Sunday 9th June,

Mydentity—Guy Tang

11.00am-11.20am

Moroccanoil—Peter Beckett

1.00pm-1.20pm

Evo—Lauren McCowan & Nicole Kae

1.30pm-1.50pm

MEN'S STAGE

Sunday 9th June,

Reuzel—Josh Mihan & Daniel Pursehouse

11.30am-11.50am

Evo mens—Pete Koziell

1.30pm-1.50pm

Reuzel 2—Josh Mihan & Daniel Pursehouse 3.30pm-3.50pm

BIG NAMESGuy Tang is coming out to promote his new

Stroke It Out Balayage Kit for #Mydentity. Peter Beckett for Moroccanoil and Lauren McCowan for Evo.

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Men’sStage

Styling Stage

MainStage

CaféCafé

Entry/ExitHall 1

Entry/ExitHall 2

HCA

We are hereStand H125

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International Convention Centre, Sydney

Where to EAT & DRINK

Mecca Coffee 67 King Street Sydney 2ooo

@meccacoffee

The Glenmore Hotel 96 Cumberland Street The Rocks 2ooo

@theglenmore

Restaurant Hubert 15 Bligh Street Sydney 2ooo

@restauranthubert

Dutch Smuggler 200 George Street Sydney 2ooo

@dutchsmuggler

The Gantry (veg) 11 Hickson Road Walsh Bay 2ooo

@thegantrysydney

Higher Dimension Shop 4/37 York Street Sydney 2ooo

@higher_dimension_coffee

Old Mate's Place 4/199 Clarence Street Sydney 2ooo

@oldmatesplace

Belles Hot Chicken 5/33 Barangaroo Avenue Barangaroo 2ooo

@belleshotchicken

PS40 40 King Street Sydney 2ooo

@ps40bar

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COFFEE FIX HAPPY HOUR BEST DINING

– Spending hours on the Convention Centre floor, you’ll need to refuel. We’ve got you covered for the best food, coffee and drink spots within walking distance of Sydney’s ICC.

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Your favourite Haircare travel essentials are here to save room in your suitcase. A. The versatile Cloud Nine Original Iron.

B. Moroccanoil Dry Shampoo in travel size.

C. Travel-sized Evo Ritual Salvation shampoo & conditioner and Soap Dodger body wash.

D. Moroccanoil Original Treatment 25mL.

E. Fusion Big Shot Travel Dryer.

Haircare Products

Take two bags – and leave one completely

empty for the goodies you’ll get over the

weekend. Make yours an Evo Lojel suitcase

or duffle bag. Hair is something to be celebrated but it can also be a nuissance. An on-trend scarf or bandana can help keep it quiet if it starts acting out.

We’ve seen every shoe imaginable at Hair Expo from sneakers to stilettos. We like these metallic leather loafers as a cool and comfortable middle ground.

Clips are like the swiss army knife of the hair

world. Pack one or pack eleven – you

won't regret it.

Luggage

Scarf

Footwear

Hair Clips

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Expo Essentials TO PACK

– Take packing seriously and think strategically about what you bring along, so you can make the most of your trip and the space in your suitcase.

19H C A

H A I R C A R E O N T H E H A R B O U R

Join the party with Haircare Australia and cruise the Harbour on Sydney’s largest glass vessel. Enjoy unparalleled views of Sydney’s spectacular Vivid Festival – the world’s largest festival of light, where art meets technology.

© Destination NSW

Sunday, 9 June 2019

(Hair Expo weekend) 7.30pm - 11.30pm

Starship Sydney Board and disembark from Kings St Wharf 4, Sydney. Canapés, food stations, drinks and entertainment provided.

$199 + booking fee per ticket

Tickets are limited so be quick to secure your place for this exclusive event. haircareontheharbour.eventbrite.com.au

STROKE IT OUT

NEW

BALAYAGE KIT

Exclusively distributed by Haircare Australia. For stockist enquires call 1300 437 436 or visit haircareaust.com

CONTAINS1 x Paddle

1 x Large Brush

1 x Mixing Bowl

1 x Comb

1 x Small Brush

3 x 30v THICC Balayage Activator

1 x #Stroke7 Rosé Balayage Lightener

10 x Mesh Sheets

NewExclusively

at Hair ExpoHAIRCARE AUSTRALIA

Stand H125

Text.

Get the Look with

Sleek Round

Start with clean, damp hair.

Apply Day of Grace to prepare the hair.

Layer Casual Act into the hair while damp.

Use Conrad to blow-dry hair to desired parting.

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Evo Day of Grace Pre-style Primer

Evo Casual Act Moulding Whip

Evo Conrad Bristle Paddle Brush

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— The whole concept of layering and cocktailing is to push your creative backup to its limits, achieving endless styles by using the products at your fingertips to create new ones.

MIX MA STERS

CocktailsPhotography _ Brendan HomanStyling _ Homan Photo

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Cocktails

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EffectNot only will this cocktail seal your cuticles and give the hair a darn good satin finish, but you’ll get added hold and texture from the Haze element.

Cocktail ingredientsEvo Head Mistress Cuticle Sealer Evo Haze Styling Powder

Method1. Apply a 10 cent amount of Head Mistress Cuticle Sealer to your palm.

2. Apply 2 pumps of Haze Styling Powder (5 cent).

3. Mix together.

4. Work through mid-lengths and ends on long hair and tousled through on shorter shapes.

Nicole Kae's

Royale with Cheese

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EffectThis cocktail will maximise flexible volume and add an instant fresh shine for the perfect flexible blow out.

Cocktail ingredientsMoroccanoil Protect and Prevent Spray Moroccanoil Treatment Light Moroccanoil Volumizing Mousse Moroccanoil Mending Infusion

Method1. On damp hair prep a light spritz

of Protect and Prevent Spray. This protects your hair from environmental and free radical factors, while also preventing colour washout.

2. Combine 1 pump Original Treatment Light, 1 palm sized amount of Volumizing Mousse and 2 pumps of Mending Infusion, and stir to make a soft lightweight liquid.

3. Apply this formula throughout the hair and blow out to the desired look.

Peter Beckett's

Fulfilment

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Nicole Kae's

Rhinestone Cowgirl

EffectSoft wet look

Cocktail ingredientsEvo Shebang-a-Bang Dry Spray Wax Evo Love Perpetua Shine Drops

Method1. Blow dry hair to taste.

2. Spray Shebang-a-Bang Dry Spray Wax close to the root and work down about 3-4 inches from the root. Be liberal, don’t be scared.

3. Using a 5 cent amount of Love Perpetua Shine Drops, rub through hands and layer over the top for a glossy finish.

4. To add more separation mould with your Evo Roy wide tooth comb.

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EffectSuper strong hold but with shine to transform you into a sexy minx.

Cocktail ingredientsReuzel Grease Heavy Hold Pomade Reuzel Water Soluable High Sheen Pomade Reuzel Grooming Tonic

Method1. 50 cent piece of Grease Heavy Hold Pomade + 50 cent piece of Water Soluable High Sheen Pomade.

2. Mix together in palm, working from roots to end.

3. Comb through to desired style.

4. Use a splash of Grooming Tonic in hair to finish and give extra shine.

Josh Mihan's

Cheeky Pinky

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IN NOUMÉA— The Haircare Business Summit is an incredible opportunity to step out of the salon and into your business. HCA magazine sat

down with summit curator, Ward Gauvin to get a better picture of what’s in store for you in sunny Nouvelle-Calédonie.

Get ready to transform yourself

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Bruce CotterillAn experienced leader of strategy, business improvement and transformation through people. Bruce was a guest speaker at the previous Haircare Summit and his Seven Principles of Profit really resonated with Ward. “The reason I’ve asked Bruce back is because I found that he simplified business in a way that was really easy for a small business owner to understand and take back to the business straight away and have an impact.”

Lorean CairnsMeet an Evo stockist from New York! Lorean Cairns is a co-founder of the Fox and Jane Salon Group – a company that has scaled from five to 150 employees and gone international in a few short years. “She’s very big on building culture and how she’s built a community,” says Ward. “I invited Lorean to talk about culture and how she’s been able to grow her team and be so successful at doing so in the last seven years.”

Phil NosworthyPhill Nosworthy, founder of Switch Inc., is a multi-disciplined executive coach, global speaker and influential change-maker with a focus on making both your business and life meaningful. “I think businesses are changing and we’re having to evolve quicker than ever before,” says Ward. “Phil’s big on making change, and being open to change as well as making life meaningful. It’s not just about making money, the reason I selected Phil is because I want those attending to think about what they want to get out of life.”

Dr Louise Mahler An expert in body language, Dr Louise Mahler will entertain the Business Summit with her deep and witty insights into the different types of personalities who walk through your salon door. “If you become an expert at listening to what your customer is saying – well – you’re going to be much better off in an age of customer-centric businesses,” says Ward.

MEET THE BUSINESS SUMMIT KEYNOTE SPEAKERS

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The Business Summit boasts hand-picked, once in a life time experiences shared with other like-minded industry entrepreneurs, including a private boat Haircare has chartered to Amédée Island for the third and final day of the conference. Delicious dining and fun evening activities over the four nights, offer intimate networking opportunities that you won’t find anywhere else.

“The Business Summit allows us to build a community of like-minded business owners" explains Ward. "I think that’s what makes these summits special.”

Haircare isn’t interested in an off-the-shelf business conference. Ward understands the innate creativity of his clients’ minds and their need for real stimulation.

“The Haircare Business Summit is a really unique experience” he says. “I wanted to select a location away from mainstream destinations to offer a different cultural experience.”

While the location of the Haircare Business Summit continues to change, the motivation behind it remains the same.

“Haircare wants to help salon owners and managers develop their business skills, and their personal development to continue to grow, because if we have a healthy, strong hairdressing industry, well, then our company has a stronger future.”

Evidence of this is found in the exceptional standard of Keynote Speakers selected for the event.

ou’ve got to allocate time to work on your business,” says Ward Gauvin, Sales and Education Director of

Haircare Australia when we asked why the Business Summit is a good idea for an owner-operated salon. “I’ve found, personally, when I travel, I become more creative. Because you don’t have those day to day, to-do list type distractions, you’re able to think more laterally and more deeply about the business,” says Ward.

The biennial Haircare Business Summit will be hosted at the Chateau Royale Beach Resort and Spa in the beautiful coastal city of Nouméa, New Caledonia, a short three-hour flight from Sydney. New Caledonia is a French territory and Ward says the location was chosen for its cultural richness.

"Y

To book your place, visit haircareaust.com/education For further information Tel. Sales Support on 1300 437 436

16–20 August 2019AUD $2,850 ex gst*, excluding flights

Includes accomodation, food, drinks, speakers & excursions

*Prestige Partners are welcome to use their business development fund in support of this event.

100% Tax Deduction

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Prestige Partners

n November 19 last year, Ella Dillon posted a photo to Facebook of an

empty space with a bit of timber framework and a man on the tools. The caption read, “This is the beginning of something big”.

Owning a salon has been a goal of Ella’s for the past eight years. “I didn’t know where or how that was going to happen,” says Ella, “but I knew that I wanted to own my own salon.”

The business side of things clicked for Ella when she moved from working for a salon owner to renting her own chair in a different location in Newcastle, New South Wales.

“I love cutting hair and the idea of giving up a couple of days on the salon floor to be running the business and doing pays – it just didn’t appeal to me,” says Ella.

“The idea of a collective of small businesses all running their own financials and all working together really took shape in my mind when I started renting my own chair.”

The Mane Collective is a group of individual freelance hair, beauty and makeup artists that work symbiotically to complete their client’s self care needs rather than compete against each other.

O— An innovative way to establish

and run a new hair business

is taking off in Newcastle.

The Mane Collective“When I came up with the concept for the Mane Collective, I was really just being selfish,” says Ella with a chuckle. “I thought, I’d like to get my nails done while I’m waiting for my hair colour.”

Ella has identified time as a major constraint on her client's lives and her own.

Becoming a Prestige Partner has consolidated her accounts and opened up a world of opportunity.

“Being a Prestige Partner, I really feel looked after and not like a ‘small fish’ at all,” says Ella.

“All of my Haircare sales reps consistently touch base and take time out of their month to visit and show me new products before they hit the market.”

As for her favourite brand, Ella is diplomatic. “They’re all so different,” she starts but then has to come clean. “I adore Fabuloso, always have,” says Ella. “The product consistently walks out the door – even people who aren’t my clients come into the Mane Collective to purchase it. It’s a phenomenon!"

/themanecollective

@themanecollectivenewcastle

themanecollective.com

Favourite Lakmé FormulaOn scalp lightener - Lakmé 30g powder + 60g 6% with Olaplex for 45 mins on roots.

Rinse and clean ends out with collage 0/00 + 6% + Olaplex for 10 mins.

Toner applied to blow dried hair for even saturation. Roots to ends Lakmé Gloss 30g 10/20 + 3g 0/90 + Purple with Olaplex for 15 mins.

Rinse and follow with Olaplex No. 4, No. 2 and No. 5.

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Globe Trotting WITH EVO

– Now available in 35 countries and counting, the Australian born Haircare brand is doing amazing things here, there and everywhere.

TRAIN HARD, PLAY HARDER

120 educators attended educator training across North America, Europe and Australia. Some happy snaps below...

EUROTRIPPING

SPAINCosmobeauty is a three day event held in Barcelona, Spain for the professional hair and beauty industries. Officially launching in Spain in April Evo brought the event to life, with a mini stage and Fab Pro Cart dishing out the customised colour conditioners.

GERMANYTop Hair is the world’s number one trade fair for the international hairdressing industry, held annually and attracting over 40,000 attendees to Dusseldorf, Germany. The Fab Pro customised colour conditioner cart made a grand presence at the event in March.

LITHUANIAHeld in Lithuania, 265 professional stylists and salon owners gathered for this Atwins Collection Look & Learn education event. Evo was a key sponsor with Evo products used exclusively on stage for all ten hairstyles created during the day.

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*From

testing b

y 23

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clients.

NEW Moroccanoil Color Complete: a 360° color care regimen that begins with the salon-exclusive ChromaTech Service to prime, condition and seal during

haircolor application. The regimen continues at home, repairing between servicesto keep the life in each shade.

Learn more at MoroccanoilProfessionals.com

90% of stylists who tested theMoroccanoil ChromaTech Service reportedthat their client’s hair looked and felt healthierafter haircolor application.* O N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y

*From

testing b

y 23

pro

fession

al stylists o

n 1

15

clients.

NEW Moroccanoil Color Complete: a 360° color care regimen that begins with the salon-exclusive ChromaTech Service to prime, condition and seal during

haircolor application. The regimen continues at home, repairing between servicesto keep the life in each shade.

Learn more at MoroccanoilProfessionals.com

90% of stylists who tested theMoroccanoil ChromaTech Service reportedthat their client’s hair looked and felt healthierafter haircolor application.* O N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y

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Brush through the top of the hair with the Denman Small Cushion Brush 100% Natural Boar Bristle Brush to soften up the texture and leave out some hair around the face.

Create a loose 3-strand braid wrapping around the head. Plait all the way out and secure with a sectioning clip. Tug on small sections of the braid to loosen and create volume.

Repeat braid on the other side of the head and mist both braids with hairspray before securing each braid with a small elastic.

Wrap the twisted ponytail around the elastic to create a top knot. Pin the ends into the elastic to secure.

Start with clean, blow-dried straight hair that has been brushed through using the Denman Large Paddle Brush.

Create texture through the crown using a product such as Evo Haze Styling Powder. Create a side part in the hair using Denman Pin Tail Comb 212mm.

Get the Look with

Braided Crown

Denman Pin Tail Comb Black

212mm

Denman Small Cushion Brush 100%

Natural Boar Bristle Brush

Denman Large Paddle Brush

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Photo Credit _ Kevork DjansezianPhoto Credit _ Frazier Harrison Photo Credit _ Getty Images

Moroccanoil ON THE RED CARPET

– Here we look at three Red Carpet styles by Moroccanoil Celebrity Hairstylists and how you can achieve them in your own salon.

Claire Foy x Hair Stylist Ben Skervin 72nd British Academy Film Awards

Actress Claire Foy looked breathtaking on the red carpet at the 72nd British Academy Film Awards in a hairstyle created by Moroccanoil Celebrity Hairstylist Ben Skervin. Claire Foy is nominated for Best Actress in First Man.

Get The Look: Prep wet hair by applying 1-2 pumps of Moroccanoil Original Treatment from mid-lengths to ends (Moroccanoil Treatment Light for fine hair). Liberally spritz with Moroccanoil Perfect Defense to protect the hair ahead of heat styling, blow-dry with the Ceramic 25 mm Round Brush. To build texture in the dry hair, apply Moroccanoil Dry Texture Spray. Use a medium barrel curling iron to put a bend in the hair. Pull the hair back and pin just above the occipital bone, achieving a half-up, half-down style. Take v-shaped pins to refine and define the shape. To separate the loose hair and give added texture, warm a small amount of Moroccanoil Molding Cream between the fingers and work through the ends. To finish, hold the look in place with Moroccanoil Luminous Hairspray Extra Strong to give it shine.

Brie Larsonx Hair Stylist Bryce Scarlett 91st Academy Awards

Actress Brie Larson attended the 91st Academy Awards in a dazzling Celine gown and classic soft and textured S wave hairstyle created by Moroccanoil Celebrity Hairstylist Bryce Scarlett.

Get The Look: On damp hair, use a dime size amount of Moroccanoil Treatment Light to provide the perfect foundation for styling.

Next, apply Moroccanoil Volumizing Mousse at the roots of the hair and Moroccanoil Blow Dry Concentrate at the ends. Blow dry the hair with the 45 mm Moroccanoil Boar Bristle Round Brush for a smooth & full bodied blow out.

Then, bend hair with a hairstyling iron to create different sized S waves throughout the hair for a textured, voluminous style. Break up the waves with your fingers and spray Moroccanoil Dry Texture Spray generously throughout the hair while keeping the arch around the frame of the face.

Lastly, spray Moroccanoil Luminous Hairspray Medium throughout sections of the hair to create a tousled finish look.

Rosamund Pike x Hair Stylist Bryce Scarlett 76th Golden Globe Awards

Actress Rosamund Pike stunned on the red carpet at the 76th Golden Globe Awards in a sleek and contemporary hairstyle created by Moroccanoil Celebrity Hairstylist Bryce Scarlett. Rosamund Pike is nominated for Best Actress in a Drama Motion Picture for her role in, The Private War.

Get The Look: On damp hair, use a dime size amount of Moroccanoil Treatment Light to provide the perfect foundation for styling.

Next, apply Moroccanoil Volumizing Mousse at the roots of the hair and Moroccanoil Blow Dry Concentrate at the ends to create a smooth and sleek blowout.

Create a center part and sleek the hair back into a low ponytail, the secure the hair with Moroccanoil Luminous Hairspray Strong. Wet the remaining length of the ponytail with the Moroccanoil Luminous Hairspray Strong and comb the hairspray through and then mold the damp hair into a small tight low chignon bun.

Lastly, mist hair with Moroccanoil Glimmer Shine to finish the look and give it shine.

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Staino by Evo Fab Pro + Evo Shebang-a-Bang Dry Spray Wax + Macgyver Multi-use Mousse

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Inca RisingCreative Direction _ Nicole Kae Photographer _ Andrew O'Toole

Stylist _ Josie McManus Hair _ Nicole Kae

Makeup _ Mikele Simone

Nicole Kae _ Ambassador

— Inca Rising is Evo Ambassador, Nicole Kae’s Australian Hair Fashion Awards finalist collection

for NSW/ACT Hairdresser of the Year.

Nicole’s inspiration for this shoot is traditional Peruvian culture and its rich kaleidoscope of colour and texture. Looking at hair as a fabric, taking inspiration from llama wool, complemented by a multi coloured weave technique, provides a tangible connection

to the cultural compass.

To catch Nicole in action, book Evo’s Advanced Hair Craft education course.

For more information visit:

haircareaust.com/education

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Evo Head Mistress Cuticle Sealer + Builder's Paradise Working Spray + Haze Styling Powder

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Evo Whip It Good Styling Mousse +

Water Killer Dry Shampoo + Haze Styling Powder

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Evo Gangsta Grip Bonding Resin + Builder's Paradise Working Spray + Crop Strutters Construction Cream

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Evo Mister Fantastic Blowout Spray + Builder's Paradise Working Spray + Love Perpetua Shine Drops

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Evo Shape Vixen Volumising Lotion + Shebang-a-Bang Dry Spray Wax + Casual Act Moulding Whip

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hubarb Hair is the only workplace Emily Lowe has known but she

wouldn’t have it any other way. Four years ago she stepped into the hairdressing world and is now working as an emerging stylist and colourist in one of Brunswick’s most distinguished salons.

“I came here because it was my first salon job, but I’ve stuck around for the culture we’ve fostered here,” says Emily.

“We don’t really operate with a hierarchy, everyone starts their shifts together and we all leave together. It’s an inclusive space to be who you really are.”

Rhubarb is situated in Brunswick East’s Lygon Street with the perfect mix of cosy cafes, local design and enough vintage and cyclist paraphernalia to go around.

The eclectic mix adds to the neighbourhood’s personality, “it’s up and coming, but still has that grungy edge to it that we love.”

Rhubarb opened over 15 years ago. The salon offering an unpretentious and relaxed atmosphere that welcomes walk-ins. Their layout is testament to this philosophy, exposed cement

R— Seeking new challenges is how

emerging stylist Emily keeps

things moving forward.

Rhubarb Hairflooring and a floor-to-ceiling mural of Evo's Captain Salty dog, capturing the unmistakable ‘Brunswick’ vibe.

The youthful team are always embracing the new, “there’s a level of comfort that comes from seeing the same people day in day out, but we always seek a new challenge.”

A new challenge is exactly what Rhubarb has valued most from being a Haircare Australia Prestige Partner, “we really value our relationship with Haircare and the point of contact that our partnership has opened up.”

“Through being introduced to Cloud Nine we have been able to change the way we style our clients hair and to make that skill more transferable, which has been a huge positive.”

Situated in a dynamic and growing area, the team at Rhubarb have to constantly adapt to fit the needs of their clientele. Equipped with the right tools and a safe space to create, Emily is ready to embrace the new opportunities as they come.

@rhubarbhair

rhubarbhair.com.au

Favourite Lakmé FormulaOn pre-lightened ends Lakmé cream and 20 vol.

Toner 15g 10/40 + 5g 9/30 + 1.5g 8/40 + long lasting developer

Process for 15 minutes.

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OPUS MAGNUM cleansing line

The OPUS MAGNUM cleansing

line comprises of professional

products to clean, deep-

cleanse and care for the hair.

The deep cleansing series is

composed of the salt scrub

cleanse, the hydrating and

soothing conditioner and

the signature cleanse, which

is best applied through the

application bottle.

Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com

OPUS MAGNUM cleansing line

Prep The PERFECT CANVAS

away the debris that builds up on the scalp and hair, while also restoring hydration. Removing sebum and dead skin cells, the Salt Scrub Cleanse strengthens the hair, promotes circulation and growth and helps treatments penetrate deeper.

Keeping the balance, the Hydrating and Soothing Conditioner is the perfect counterpart to the Salt Scrub Cleanse. It is filled with vitamin B5 to enrich and soothe following a deep cleansing experience.

Opus Magnum disrupts the build-up that comes with styling products and treatments that often outstay their welcome, as well as metal deposits and chlorine which collect in the hair due to water hardness.

Cleansing the hair from its roots, the stylist is free to create their greatest work yet.

nswering the call of stylists for a neutral base to colour, bleach, treat and care as their heart’s desires, the deep cleansing line is a vivid

collaboration between stylist and client.

Available in three treatment stages, the Signature Cleanse, the Salt Scrub Cleanse and the Hydrating and Soothing Conditioner, Urban Alchemy takes a holistic approach to stripping the hair back to basics and letting the artist take the reins.

Designed for professional use, the Signature Cleanse removes build-up of mineral deposits to provide better absorption of products and treatments. Clearing everything from mineral and silicone deposits to styling product residue, the signature is the ideal reset for customers before any other in-salon services.

The following Salt Scrub Cleanse is a take home treatment, harnessing natural exfoliant qualities to scrub

— The requirement for any masterpiece, a willing artist and a blank canvas, is what Urban Alchemy’s new

cleansing line Opus Magnum brings to life.

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before signature cleanse after signature cleanse

“As a hairdresser, I can no longer imagine mywork without Urban Alchemy. The tools absolutelymeet today's needs, simplify my work and inspireme in my creativity. With signature cleanse I havethe opportunity to bring my canvas to the bestpossible initial state for me and my customer.I cannot wait to see what is still to come.”

– John BreitenbachUrban Alchemy Educator

Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com 47H C A

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Social Media STRATEGY

BASICS— In the second of our ongoing series about mastering

social media, Haircare’s social media guru Ashleigh Reinboth details the four pillars to build your strategy on.

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Does this post do something for my customer, not just me?

Is it unique and does it sell what we do?

Is it a genuine reflection of who we are?

1 2 3

Becoming a Part of Your Customer's

RESEARCH JOURNEY

Your followers are looking for information and inspiration for a solution. How does the content of your post help people understand their world a little better? Be generous, share valuable content with your fans.

Having a unique selling point (USP) in all of your posts is something to work towards. There are so many great pictures of hair out there. What makes your work stand out?

What is your salon’s culture? What do you talk about and share on the salon floor? What’s your passion? You can share some insights where appropriate on your social media channels to add depth to your brand.

etween Haircare’s Social Media team, they manage 13 channels across Facebook and Instagram.

The Internet doesn’t sleep and while Haircare doesn’t need to manage these pages 24 hours-a-day just yet, the level of growth the company is experiencing in reach and followers demands means they take their social media platforms seriously.

“Running 13 social media accounts involves a busy mix of content creation, managing enquiries, engaging with the social community, creating advertising strategies, running Haircare’s social ambassador program and then reporting the outcomes of all these activities,” says Ashleigh Reinboth.

Taking your business’ social media presence seriously is a positive first step towards building a more robust client base, as Facebook is the world’s most popular website.

The best way to manage your content and the way you’re perceived on social media is with a sound strategy and the first thing to consider when defining your business’ social media strategy, is what content you want to produce and share with the world.

“Haircare uses four main pillars to help guide and give consistency to what we post about,” says Ash.

The four main pillars are:

Hair, Education, Product and Lifestyle And while these pillars suit Haircare, they are easily transferred to any salon as a starting point for your own strategy.

“Post inspirational and attainable content that engages and grows your community,” says Ash, as an overall maxim for your content strategy. Drilling down into each of the four pillars, this rule will help assess what you are posting.

Creating high quality images and videos of hair you’ve created in your salon is the goal.

“The hair must be attention grabbing, think about what is going to stop someone from scrolling past your post,” says Ash, who offers a further tip of photographing in a brightly-lit space with an uncluttered background.

Photograph and share images of products. Product images are a great way to break up a busy Instagram feed and are also a fantastic way to educate your followers on the benefits of salon quality ingredients.

“You need to keep reminding your followers why they should invest in salon services and why your products are better than cheaper supermarket lines,” says Ash.

Information sharing is a fantastic way of increasing your chances of new followers. If a user feels like they are going to gain something from your content then that’s a great reason for them to hit the follow button. You are rewarded by the social community for being transparent, open and authentic.

The lifestyle content you share with your audience is really where your brand values come to life. This is where you can show your salon’s personality and unique selling points. You might be a sustainable salon and share outdoors and natural environment images.

You might want to celebrate a special milestone like a staff member’s birthday or work anniversary. "Users want to personally connect with the brands and business’ they follow,” says Ash.

This is just the start of building a content strategy. If you want to delve in deeper, make sure you book into one of Ash’s Social Media seminars this year. For more information visit haircareaust.com/education.

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CHROMA was created using

the latest technological breakthrough

in the world of hair colouring: OF5.

OF5 is a molecule derived from plants and is

100% compatible with hair fiber.

OF5 is the first molecule ever to successfully

transfer dyes and active conditioners and

yet delay oxidation, thus allowing these

ingredients to reach the cortex of the hair

fiber as never before achieved.

What MakesCHROMA different?

INSPIRATIONSALON TIPS

ITS MAIN FEATURES INCLUDE:

enhancedcolour

enhancedconditioning

EFFECT

Gigi Hadid Blac ChynaRita Ora

4/65 0/500/005/00

Lucy Hale Charlize Theron

Celebrities like Gigi Hadid, Blac Chyna and Rita Ora, have tried the dared pink colour on. Pink hair can be as bold and

subversive or demure and delicate as you want it to be, depending on which shade you choose. If you’re already blonde, your journey to rose gold is simpler than most. If you have darker hair, you can also lighten it bleaching

with k.blonde.

Chocolate Brunette will be a major statementcolour in 2019. Clients are actually going back to their dark, brown roots. This brunette colour looks amazing on warm and olive skin tones, especially when paired with brown or

green eyes. This is one of the easiest hairstyles to maintain.

Pink hair is now one of the most accessible,crowd-pleasing hair color trends this 2019.

Rich, creamy, melting chocolate.Who doesn’t love it?

Become a chocolatehair lover!

#Chocolate Brunette

Step into the pinkhair fantasy!

#Pink Bold

Chocolate Brunette formula: Reach this stunning Chocolate Brunette using Lakmé

Chroma 15g 4/65 and 45g 5/00 with 18vol.

Pink Bold formula: Reach this amazing Pink Bold using Lakmé Chroma 60g 0/00 and 3g 0/50 with 6vol.

HAIR COLOUR TRENDS

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2 Apply a small amount of Moroccanoil Intense Hydrating Mask from the mid-lengths to ends of the ponytail for extra hydration. Twist the ponytail.

Wrap the twisted ponytail around the elastic to create a top knot. Pin the ends into the elastic to secure.

*TIP: Wrap a silk scarf around the top knot for a touch of glamour when heading from the beach to the bar.

Apply a small amount of Moroccanoil Hydrating Styling Cream to the root area of hair and brush into a high ponytail. Secure hair with an elastic.

Get the Look with

Top Knot

Moroccanoil Hydrating Styling Cream

Moroccanoil Intense Hydrating Mask

Exclusively distributed by Haircare Australia. For stockist enquires call 1300 437 436 or visit haircareaust.com52 H C A

Exclusively distributed by Haircare Australia. For stockist enquires call 1300 437 436 or visit haircareaust.com

Dual VoltageSwitch

2 Speed Settings

1,000w DC Motor

2m Cord

Travel Dryer

NewExclusively

at Hair ExpoHAIRCARE AUSTRALIA

Stand H125

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— There are huge and constant innovations happening in the world of software and

hardware that can help you better manage your business. Here we take a look at some of the

standard as well as more creative technological solutions for your salon.

SAVVY SALONS

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1. Personal AssistantWhile the Google Assistant device, might seem a little invasive in your private home as you go about binge watching the latest season of True Detective on Netflix and search for “Three Cheese Nachos” recipes online, putting this piece of technology in your salon makes a whole lot more sense. Synchronise your wi-fi enabled devices, make hands-free calls, ask fun and engaging questions for the whole salon to hear, play music, control security cameras and check register takings without lifting a finger. “OK Google, let’s go!" For more information visit store.google.com/au/product/google_home

2. Your Own RobotSocial media can feel overwhelming when you’re running your own salon. Answering enquiries and taking bookings over Facebook can feel less than an ideal use of time, but now there’s a “bot” for that. Chatbots are computer programs that mimic conversation with people through the use of artificial intelligence. In a nutshell, when someone types in a message, the bot responds with the right reply. You can set up your own chatbot for the salon’s Facebook page that responds to enquiries and Frequently Asked Questions. It’s the future!

For more information visit facebook.com/pages/create

3. Social Media SchedulingAn oldie but a goodie, this software helps keep all your social media in one place. Hootsuite provides an Internet browser-based dashboard that allows users to keep updated on their Facebook and Instagram activity, schedule posts and track mentions all in the one place.

For more information visit hootsuite.com

4. Keep OrganisedTrello is social media for getting sh*t done. It brings teams together, gives managers power to delegate and staff the ability to self-task. Trello creates transparency in organisations and while its use in a salon may not be specifically intended, the power of this web-based app is that it can morph into any work that needs to be done. Trello is especially great for organising a one-off event, where you’re working with external teams and collaborators. If you’ve been asked to contribute to a fashion parade or are thinking of hosting an event yourself, consider using Trello as opposed to an ordinary Excel spreadsheet.

For more information visit trello.com 5. Stay Connected Missed appointments can cost a busy Australian salon up to $108,000 per year. Better than charging a deposit or cancellation fee, use technology to create lower rates of cancellation. While the world still sends more emails than text messages, the stats for SMS effectiveness are unquestionable. SMS has a 98% read rate, meaning that 98% of messages sent, are also read. Compare that number to email which, on average, has a 20% open rate.

The common misconception is that SMS marketing is for coupons and offers, when you can be using it better for client retention, appointment maintenance and very occasional push notifications.

6. Professional In-Salon Treatments Technology can expand outside hardware and software. Incorporate professional salon treatments to your service offering, not only giving your clients an expanded salon offering, but if you do the math salon services can increase your bottom line. Think Moroccanoil Color Complete, the Olaplex system, Lakmé Aura Smoothing Treatment to name a few.

For more information visit haircareaust.com

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vegan / cruelty free / made without sulfates, parabens or gluten

exclusively distributed by haircare australia – 1300 437 436 – haircareaust.com

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Get the Look with

Polished Wave1

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2 Release the top section and repeat the same process.

Spray hair with a light hold hairspray and brush curls out.

Create a deep side part and clip top section away. Take large horizontal sections at eye level and wrap them around the Cloud Nine Waving Wand, working your way around the head.

Cloud Nine Waving Wand

Evo Miss Malleable Flexible Hairspray

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Try one of Gary’s formulas or create your own:

STAINO BY EVO FAB PRO

Bringing Your Pastel Dreams to Life

GARY’S FORMULA 1Salon (20g) – 1g FL + 0.5g NY + 18.5g CL

Retail (80g) – 4g FL + 2g NY + 74g CO

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@navarahair

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GARY’S FORMULA 3Salon (20g) – 0.5g CB + 1g L + 18.5g CL

Retail (80g) – 2g CB + 4g L + 74g CO

GARY’S FORMULA 5Salon (20g) – 0.5g PL + 0.5g J + 2g L + 17g CL

Retail (80g) – 2g PL + 2g J + 8g L + 68g CO

GARY’S FORMULA 2Salon (20g) – 0.5g NY + 0.5g LA + 1.5g F + 17.5g CL

Retail (80g) – 2g NY + 2g LA + 6g F + 70g CO

GARY’S FORMULA 4Salon (20g) – 1g U + 1g J + 18g CL

Retail (80g) – 4g U + 4g J + 72g CO

We’ve all heard about the intensely bright colours Staino by Evo Fab Pro can create, but this genius direct dye is producing a stir of pastel passion around the world with their long lasting results. Intermixing any of the ten shades with the addition of the Staino Clear or Fab Pro Repair conditioner base, Staino offers colourists everywhere an expansive palette to formulate their own array of pastel hues. Perfectly match your colour creation Fab Pro custom conditioners to maintain in between salon visits and these pastel dreams live on and on.

– RUBY – LIME – JADE– ULTRAMARINE – CLEAR – CONDITIONER

– LAVENDER – PLUM – COBALT

– NEON YELLOW – FLAME – FUCHSIA

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LA PL CB

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Pastel creations from around the world

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LEAVE YOUR MARK LEAVE YOUR MARK

a colour palette of 10 super-bright, intense direct dyes and a clear. staino is fully intermixable for

customised, long-lasting colour and shine.vegan / cruelty free / made without sulfates, parabens or gluten

exclusively distributed by haircare australia – 1300 437 436 – haircareaust.com

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