2018 Sponsorship OpportunitiesMay 17-20, 2018

Now in its 36th year, the Paso Robles Wine Festival is one of the premier wine events on the Central Coast, drawing nearly 2,500 attendees in 2017.

The four-day festival features winemaker dinners, an intimate and upscale RESERVE event, educational winemaker seminar and the marquee Saturday Grand Tasting in the park, along with more than 100 individual winery events throughout the weekend.

Named one of the Top 5 California Festivals by The Huffington Post. “For wine connoisseurs or those who simply like to have a good time, Paso Robles is the place to celebrate the taste, traditions and triumphs of the fine art of wine making.”

More than 80 wineries join together in the Downtown Paso Robles Park for the marquee tasting.

Date: Saturday, May 19, 2018

Time: 12 - 4 p.m.

Attendance: Up to 3,000

▪ 750 VIP Admission

Intimate tasting experience where wineries select two of their best wines to share in the categories of Library, Reserve, White/Rosé and Futures.

Date: Friday, May 18, 2018

Time: 4 - 6:30 p.m.

Attendance: 500

Winemaker DinnersPaso Robles winemakers gather at two participating restaurants for a perfectly paired menu to kick-off the weekend.

• Date: Thursday, May 17, 2018

• Time: 6:30 p.m.

• Attendance: 45 – 60 per dinner

Winemaker SeminarListen and taste along as a panel of winemakers explore characteristics classic to Paso Robles wines.

• Date: Saturday, May 19, 2018

• Time: 10:30 - 11:30 a.m.

• Attendance: 75

Winery EventsThursday – SundayMay 17 - 20, 2018

• 100+ winery events including library tastings, winemaker barbecues, food pairings, live music and more exciting activities.

4%6%

12%

15%

17%9%

10%

7%

20%

$0-24K

$25-49K

$50-74K

$75-99K

$100-124K

$125-149K

$150-175K

$175-200K

200K+

21-34 35-44 45-54 55-64

AGE NEW INTEREST

GEOGRAPHY

22% 21% 24% 23% More than half of attendees said that this was their first Wine Fest

50

%

Source: Universe reports & Ticket buyer survey

INCOME

27%

35%

10%

8%

8%

10%

2%

San Luis Obispo

Southern CA

Central Valley

Bay Area

Central Coast

Out of state/Country

Other CA

44%

43%

10%

3%

87% rated Wine Fest Excellent or Very Good

52%

35%

8%

4%1%

87% Extremely/Very Likely to Recommend

45%

30%

16%

7% 2%

75% Extremely/Very Likely to Return Next Year

Source: Ticket buyer survey

Digital advertising ran from April through mid-May

▪ Delivered 2.4+ million branded impressions

▪ Geography: San Diego, LA, Orange Country, Bakersfield, Fresno, San Francisco DMAs

▪ Partners: CDSP (Live Intent) and Facebook

Radio: American General Media Radio

▪ :30 radio commercial and promo (KZOZ, Q-104, KJUG, The Krush)

▪ Krush 92.5 profile

▪ Live interviews on morning shows KJUG, KZOZ, Q104.5

40+ online calendar listings

27,000 rack cards distributed in winery and lodging properties

450 posters hung throughout San Luis Obispo County

2,500 Official Guides distributed to lodging properties

ADVERTISING

EVENT COLLATERAL

12.5K+ active email subscribers

– 21.7% Open Rate

63.8K Facebook Likes

18.2K Twitter Followers

Pasowine.com (12/12/16-5/22/17)

– Pageviews: 636,133

– Visits/Sessions: 200,526

– Visitors: 132,689

– Avg. Visit Duration: 2.41 min.

– Pages Per Visit: 3.17

3.6K Instagram Followers

416K Views

Source: MailChimp, Google & Social Media Analytics

Average dollars spent by out-of-town attendees (not including tickets): $316.65 per person

Average dollars spent by local attendees (not including tickets): $96.98

Average length of stay: 2.28 days

85% stayed overnight in a lodging business

60.2% spent more than $100 per night on lodging

Non-locals visited an average of 5.4 tasting rooms ▪ Spent an average $86.07 per person on wine to

take home

Locals visited an average of 3.3 tasting rooms ▪ Locals spent an average $59.04 per person

Estimated local Hotel/Motel Bed Tax: $39,701

Estimated Sales Tax: $62,531

Additional Business Property Tax: $47,095

10

$1.115

$0.226

$0.331

$0.189

$0.238

$0.043

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

Visitor spend Operations

Mill

ion

s

Economic Impact PR Wine Fest 2015

Induced

Indirect

Direct

$1.68m

$0.459m

Source: Productive Impact LLC 2015

Show your support of Paso Robles Wine Country with a variety of Wine Fest sponsorship opportunities:

– Stemware

• Grand Tasting

• RESERVE

– RESERVE Event Presenting Sponsor

– Picnic Area

– Band/Music

– Winemaker Seminar

– Designated Driver

– Volunteer T-Shirt

..... or other custom opportunities!

• Brand Exposure– Logo on event collateral (posters)*

– Logo on event signage at Grand Tasting

– Logo on all Wine Festival e-blast campaigns

– Logo on event products, depending on sponsorship type (e.g., stemware, volunteer tee, etc.)

– Logo recognition on pasowine.com (48,000 visits/month) and link to your website

– At least one mention on social media

– Half-page ad in Official Guide

• Additional– 4 Wine Festival tickets

– Use and/or display of sponsor’s product, collator or apparel, where appropriate

– 10’x10’ booth space at the Grand Tasting, if applicable

– Business level membership to PRWCA, giving access to all PRWCA member events for education and networking, as well as a listing online and in our preferred vendor member directory (value: $750; see separate document for additional details and benefits)

* Sponsorship must be confirmed by print deadline.

For Sponsorship Inquires, Contact:

Jennifer PorterExecutive Directorjporter@pasowine.com805.239.8463 x 202

Chelsea ModlinConsumer Marketing Managercmodlin@pasowine.com805.239.8463 x 205

PASO ROBLES WINE COUNTRY ALLIANCEThe Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third largest wine region. It encompasses more than 40,000 vineyard acres and 200 wineries. For more information, visit www.pasowine.com.

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