2018 MEDIA KIT · 2018 MEDIA KIT 3 DIGITAL ADVERTISING SOLUTIONS THE MOST COMPREHENSIVE SUITE OF...
11
2018 MEDIA KIT
Transcript of 2018 MEDIA KIT · 2018 MEDIA KIT 3 DIGITAL ADVERTISING SOLUTIONS THE MOST COMPREHENSIVE SUITE OF...
2018 MEDIA KIT 1
2018 MEDIA KIT
2018 MEDIA KIT 1
GROW YOUR BUSINESSTHROUGH BEST IN-CLASS MARKETING SOLUTIONS
DESIGNED TO REACH YOUR IDEAL CUSTOMER
It all starts with a Strategy. And, a Partner. PA Media Group can offer both.
As a digital marketing and media company, we offer a suite of digital and print products. Our technology and people separate us from the typical vendor solutions and experience. Whether a business is small or large, we start with a strategy ,create an integrated data driven marketing plan from our product portfolio for your business, and provide measurable results.
FIND YOUR AUDIENCE WHEREVER THEY ARE
OUR PEOPLE MAKE US THE BEST IN THE BUSINESS
WE WORK WITH THE BEST TO BRING YOU THE BEST
What sets PA Media Group apart as a marketing partner is our ability to find your audience, wherever they are online. Because we are a publisher of online content on PennLive, we are able to collect extensive 1st-party data about our visitors’ online behaviors and characteristics. We then categorize these groups into audiences.
Combined with 1st-party data from our sister media groups in major markets around the country as well as additional 3rd-party data, we benefit directly from the news services we provide. These resources allow us to target new customers for your business anywhere they go online.
We are a hard-working and fast-moving group of advertising experts, social media gurus, and data junkies. We’re always sharing ideas, keeping up with best practices, and monitoring campaigns to ensure your campaign’s success.
As a true partner, we use a consultative sales process to ensure we understand your business as well as your unique challenges and opportunities. We’ll work together to develop a strategy then customize a package that fits your budget and goals. Our team members are Google Analytics certified individuals and use their expertise to create the perfect campaign for your business.
Our company has been recognized for three years in a row as the Microsoft Digital Advertising Partner of the Year for providing outstanding services and solutions in digital advertising.
We are one of the original 16 Google Adwords Premier SMB Partners, meaning we have been recognized by Google as an experienced Adwords provider and as experts in creating and managing online advertising campaigns.
More recently, we have become a Bing Ads Elite Partner understanding the needs to be experts in all search engines.
GROW YOUR BUSINESS
2018 MEDIA KIT 2
Source: Burt data, 2017. 2. Source: 2017 Release 2, Nielsen Scarborough Report.
NATIONAL SCALE Our corporate affiliates at Advance Local, Condé Nast, and Advance Local Media, LLC give us tremendous reach, insight and innovation.
Source: Burt data, 2017.
OUR AUDIENCEOur corporate affiliates at Advance Local, Condé Nast, and Advance
Digital give us tremendous reach, insight, and innovation.
Our Brands
72 million monthly unique visitors
648 million monthly page views
30% YOY page view growth
Source: comScore
Monthly Unique Visitors2
Weekly AverageReadership2
CollegeEducated2
CollegeEducated2
HomeOwner2
HomeOwner2
White CollarProfessional2
White CollarProfessional2
Median Household Income2
Median Household Income2
5.2 MILLION
264,600
66%
55%
74%
74%
54%
32%
$67,752
$55,098
LOCAL REACHPA Media Group publishes PennLive.com and The Patriot-News. With more than 5 million monthly unique visitors, PennLive.com provides digital-first news online and reaches 1 out of 4 adults in the region.1
The Patriot-News delivers in-depth news from throughout Pennsylvania. This award-winning publication has obtained Pennsylvania News Media Association’s Newspaper of the Year 6 times and received the 2012 Pulitzer Prizefor local reporting.
72
6975.65%
2018 MEDIA KIT 3
DIGITAL ADVERTISING SOLUTIONS
THE MOST COMPREHENSIVE SUITE OF
REACHES YOUR TARGET CUSTOMERS WHEREVER THEY ARE
DIGITAL ADVERTISING SOLUTIONS
DISPLAY ADVERTISING
SEARCH ENGINE MARKETING
SEARCH ENGINE OPTIMIZATION
Narrow your audience by behavior, geography, and more. Ads are served to your audience wherever they are online: desktop, mobile, tablet, and video.
SEM, or paid advertising on search engine results pages, can help move your business to the top of the search results. We use the industry’s leading bid management platform and offer consistent reporting to ensure campaign success.
Our SEO team will work with you to provide on-site and off-site optimization that aligns with your website and goals. We work with your developer or with you directly to increase the credibility of your site in search engine rankings.
2018 MEDIA KIT 4
DIGITAL ADVERTISING SOLUTIONS
THE MOST COMPREHENSIVE SUITE OF
REACHES YOUR TARGET CUSTOMERS WHEREVER THEY ARE
VIDEO SOLUTIONS
EMAIL MARKETING
CONTENT MARKETING
Videos engage audiences across social media, pre-roll, and more – and we’ll help you target your videos to the right viewers. We also offer a unique InStory video placement, adjacent to our quality content. Use a video you already have, or we can help you plan and shoot a new one.
Targeted email can help you directly reach customers for your business, but sometimes your email list isn’t big enough. Our database of opt-in subscribers allows you to target specific behaviors or criteria to create engagement with your message.
Connect with your customers and prove your thought leadership through a content marketing strategy that suits your business. We’ll help you find the right mix of sponsor content articles, blogs, infographics, videos, social media, and more to communicate your message.
DIGITAL ADVERTISING SOLUTIONS
2018 MEDIA KIT 5
THE BEST LOCAL NEWS SOURCE
THE NEWS CENTRAL PA NEEDS
REACH THE ONLINE AUDIENCE YOU WANT
PennLive is Central Pennsylvania’s #1 newsand information website, attracting over 5 million unique monthly visitors and over 54 million monthly page views.1 PennLive is a results-driven advertising platform, helping you reach your marketing goals and objectives with an affluent audience, whether launching a new product or service, driving trafficto your store or website, or building brand awareness.
PennLive delivers consistent information about breaking news, weather, and events, plus boasts an extensive sports team, covering high school, college, and pro level sports in Pennsylvania. With a great food & dining section, entertainment, outdoors, gardening, business listings, event calendars, and more, PennLive provides the news consumers need. The results prove our success, as PennLive reaches far more unique visitors in the local area than any other online news source.
Campaigns can be targeted around specific content on PennLive, as well as behavioral or geographic targeting. Interested in high school sports fans in Hershey, or all the foodies in the area? We can target your ads to the right audience for you. When visitors to PennLive go elsewhere online, we can continue to target your audience to serve your ad messages, making sure that your brand and business are visible to the right consumers.
1. Source: Burt data, 2017.2. Source: 2017 Release 2, Nielsen Scarborough Report.
AUDIENCE BY AGE GROUP2
35.8%
24.9%
39.3%35.8% - 18-34
24.9% - 35-49
39.3% - 50+
DIGITAL ADVERTISING SOLUTIONS
AUDIENCE BY GENDER2
$67,752MEDIAN HOUSEHOLD INCOME OF PENNLIVE READERS2
58% 42%MALE FEMALE
2018 MEDIA KIT 6
83
HARVEY TAYLO
R BR.
MACLAYST.
DIVISION ST.43
5
6
8
7
1
2
1... Two-waySSSeeeecccooonnnddd SSSttt...222. Road andsidewalkimmprovemennntttsss3... RRRoooaaadddiiiimmmmpprovemmeeennttss4. BBBrrriiiddddggggeee oooverDDDDiviiisssiiion SSSt.5555. Traffiffifficccc circccllleee666... RRemovvveemmmeeediannn ppaaarrrkkkkiiiinnnngggggg7777.. Immmmprrroovvveemmmmmeeeeennnnttttttsssssttooo 22nnnddd aaaanddCCChhhhessstnnut888... AAA nneeeww I--88883333exxxiiittt aaannndddon---rrrrraaaammmmmpp??
2
2
1000 FT.
Marcus Schneck [email protected] deer season kicked off early Mon-day, turnout appeared normal to light insome of the midstate’s traditional huntingspots—Clarks Valley in northern DauphinCounty and Swatara State Park in Lebanonand Schuylkill counties — and heavy inother traditional draws, such as Stony Val-ley inDauphin County.Shooting, presumably by hunters atdeer, was slow to get started and then spo-radic at best.“I spotted one, but I couldn’t makeout if it had three points on an antler,”explained George Spangler, of Lebanon,on a mid-morning break in a parking lotat Swatara State Park. (Antler restrictionsrequire a buck to have at least three pointson one antler to be legal game for mosthunters acrossmost of the state.)“It got by me and then a few hundredyards up the mountain it went ‘bang,’” hecontinued. “So, someone either got a bet-ter look at the horns or didn’t and still tookthe shot.”By 6 p.m., 30 deer had been dropped off
at BlueMountainDeer Processing inEnola.It was turning out to be another strong
Average turnoutfor first dayof deer season
From staff andwire reportsGreg Schiano’s connection to Penn State
and the Jerry Sandusky era appear to havecost him a chance to be the Tennessee Vol-unteers’ next football coach.On Monday, Tennessee athletic directorJohn Currie was left defending his coach-ing search and vouching for the characterof Schiano after negotiations between thetwoparties broke downamid a public back-lash.Currie issued a statement acknowledg-
ing the Ohio State defensive coordinatorhadbeen a leading candidate for theVolun-teers’ coaching vacancywithout explainingwhy the two sides partedways.“Among themost respected professionaland college football coaches, he is widelyregarded as an outstanding leader whodevelops tough, competitive teams andcares deeply about his student-athletes,”Currie said.Tennessee Chancellor Beverly Daven-
port issued a statement saying, “I deeplyregret the events of yesterday for everyoneinvolved.” Davenport added that “the uni-versity remains steadfast in its commit-ment to excellence, and I look forward toJohn Currie continuing the search” for anew coach.The school and Schiano were close to an
agreement Sundaybefore the deal fell apartafter heavy criticism from fans, state law-makers and gubernatorial candidates.According to ESPN, about 100 people
protested on the school’s campus Sunday,
Schiano’sPSU tiescost himnew job
WallaceMcKelvey [email protected] and motorists have their own strategies for
dealing with what some call the Second Street freeway,
three lanes of one-way traffic that race northward from
downtown to the I-81 on-ramp.Drivers on cross streets edge out a few inches at a time
to see around parked cars. During rush hour, locals put
their blinkers on and slow down a block before they have
to. Pedestrians wait for a lull before darting across. If they
don’t time it correctly, their passage can resemble a gameof
Frogger, speeding up and slowing down as they dash from
one side to the other.“I don’t even try to parallel park during rush hour,” said
Dan Mills, a pug-walking twenty-something who recently
moved to uptown. “People drive up on you and blast their
horn.”WhereMaria Vazquez grew up, on a quiet block inNorth
Philly, football games that began on the sidewalk often
spilled out into the street. Her young children will never
enjoy that privilege on their bustling block.“I tell them, wait for the green light,” she said. “And
always holdmy hand.”The one-way motorway is a throwback to the 1950s,
when many people wanted to get out of Harrisburg as fast
as their wheels could carry them—and the city was happy
to oblige. A new era, however, brought newpriorities.
“Now, the city’s looking to increase population andbring
people back,” Mayor Eric Papenfuse said. “The No. 1 thing
people want when they move to the city is a safe, walkable
environment.”For decades, locals have written letters and organized
petitions to slow the steady stream of chrome, glass and
BUSINESSSports gamblingmay see boostInternet gambling could get a boost fromthe U.S. Supreme Court when they heararguments in a New Jersey case on Dec. 4.The state is taking aim at a 1992 law thatforbids state-authorized sports gamblingin all but four states. A16, C1
LOCAL & STATETwo killedwhilevisiting for holidayTwo families were inmourning afterThanksgiving weekend. Jashun Patton,a defensive back from the Boys’ LatinCharter School in Philadelphia, and RickYeiser, originally from Philadelphia diedafter sustaining gunshot injuries. A3
FILE – In this April
$1 .50 2016 KEYSTONE PRESS SWEEPSTAKES WINNER2012 PULITZER PRIZE FOR LOCAL REPORTING TUESDAY, NOVEMBER 28 , 2017
SECOND STREET PROJECT HIGHLIGHTSTwo-way trafficon Second St.Possible newI-83 ramps
Bridge overDivision St.BIG CHANGESPROPOSED FORHARRISBURG
Traffic onNorth Second Street inHarrisburg above Forster Street could become twodirections. Sean Simmers, [email protected]
VOLUME 176ISSUE 95
Business, A16 Community, A4 Food, B1 Local and State, A3 Lotteries, A24 Obituaries, A18-21 Opinion, A22-23 Sports, C1 Weather, A24
Inside: City’s proposed comprehensive plan calls for additional streetscaping PAGE A7
SEE CHANGES, A8
Could Eagles, Steelersmeet in Super Bowl? C1
To share photosIf you kill a deer this year and want to sharea photo of yourself with that trophy, send itto Marcus Schneck at [email protected]. Include your name, your town, the pointcount on the antlers, and when and where youharvested the deer.To read more› Hunting interest dips in Lebanon County ...Page A12
› Recipes for cooking wild game ... Page B1
SEE SCHIANO, A24
SEE DEER, A24
To read moreDavid Jones writes: Schiano deserves betterthan mob mentality ,,, Page C1
1. Source: 2017 Release 2, Nielsen Scarborough Report. Harrisburg-Lancaster-Lebanon-York DMA. *Subject to audit.
6-TIME PA NEWSPAPER OF THE YEAR
The Patriot-News is Central Pennsylvania’s largest newspaper and has served the 10-county Central Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where you’re reading us, know there’s a shared history in every word.
The Patriot-News is printed on Tuesday, Thursday, and Sunday, and is available through home delivery and on newsstands throughout central Pennsylvania. An e-Edition is published daily and is available to print subscribers.
READERSHIP1
CIRCULATION1
176,564SUNDAY AVERAGEREADERSHIP
88,036WEEKDAY AVERAGE READERSHIP
75,015AVERAGE SUNDAY CIRCULATION
47,098AVERAGE WEEKDAYCIRCULATION
264,600WEEKLY AVERAGE READERSHIP
PA’S STRONGESTPRINT MEDIUM
PRINT ADVERTISING SOLUTIONS
2018 MEDIA KIT 7
AD SIZE COMMON FILE ANIMATION(PIXELS) NAME SIZE FILE FORMAT
728x90 Leaderboard 60k max Yes, 15 sec jpg, gif, swf, png
300x600 Half Page 60k max Yes, 15 sec jpg, gif, swf, png
300x250 Rectangle 60k max Yes, 15 sec jpg, gif, swf, png
120x60 Badge Section Sponsor 6k max No jpg, gif, png
1680x1024 Wallpaper Single 100k max No jpg, gif
200x200 Wallpaper Tile 10k max No jpg, gif
320x50 Mobile Web Banner 60k max Yes, 15 sec jpg, gif, swf, png
970x90* Collapsed Pushdown 100k max No jpg, gif
970x415* Expanded Pushdown 200k max Yes, 15 sec jpg, gif, swf, png
DIGITAL AD STANDARD AD UNIT SPECIFICATIONS
FILE SIZE LIMIT STRICTLY ENFORCEDAll of our specifications can be found here: www.thepamediagroup.com/ad-specs * Both ad units are required for Pushdown ad unit.** Additional rich media and video placements are also available.
DIGITAL AD SPECIFICATIONS
2018 MEDIA KIT 8
Final trim size: 8.375”w x 10.875”d
Type safety margin: .25”
(live image area 8.125”w x 10.625”d)
Full bleed allowance: .25”
White space between ads: .25”
Gutter space between columns: .25”
Full Page Bleed: 8.875”w x 11.375”d
Head, face and foot margins: .4375”
Full
Page
1/2
Page
V
1/2
Page
T
1/2
Page
H
2/5
Page
1/3
Page
1/4
Page
V
1/4
Page
H
9.750” x 20.50” 4.815” x 20.50” 6.460” x 15.50” 9.750” x 10.25” 9.750” x 5.00”6.460” x 12.00” 6.460” x 10.25” 4.815” x 10.25”
2/9
Page
1/6
Page
V
1/6
Page
S
1/6
Page
H
1/6
Page
B
1/8
Page
1/9
Page
1/12
Pag
e V
6.460” x 6.75” 3.170” x 10.25” 4.815” x 6.75” 6.460” x 5.00” 3.170” x 5.00”9.750” x 3.25” 4.815” x 5.00” 3.170” x 6.75”
1/12
Pag
e H
1/12
Pag
e B
1/18
Pag
e
1/24
Pag
e
1/36
Pag
e V
1/36
Pag
e H
1/72
Pag
e
4.815” x 3.25” 9.750” x 1.50” 3.170” x 3.25” 1.525” x 5.00” 1.525” x 3.25” 3.170” x 1.50” 1.525” x 1.50”
Full
Page
1/2
Page
V
1/2
Page
H
1/3
Page
9.00” x 9.75” 4.44” x 9.75” 9.00” x 4.75” 4.44” x 6.50”
1/3
Page
B
9.00” x 3.00”
1/8
Page
2.16” x 4.75”
1/12
Pag
e
2.16” x 3.00”
1/24
Pag
e
2.16” x 1.50”
1/4
Page
4.44” x 4.75”
1/6
Page
4.44” x 3.00”
1/6
Page
B
9.00” x 1.50”
Full
Page
2/3
Page
V
1/2
Page
V
1/3
Page
V
7.5” x 10 ” 4.917” x 10” 4.917” x 4.875”
2.334” x 10”
1/3
Page
S
4.917” x 4.875”
1/2
Page
H
7.5” x 4.875”
1/6
Page
H
4.917” x 2.313”
1/6
Page
V
2.334” x 4.875”
1/12
Pag
e S
2.334” x 2.313”
MODULAR AD DIMENSIONSBROADSHEET
PRINT AD SPECIFICATIONS
2018 MEDIA KIT 9
Final trim size: 8.375”w x 10.875”d
Type safety margin: .25”
(live image area 8.125”w x 10.625”d)
Full bleed allowance: .25”
White space between ads: .25”
Gutter space between columns: .25”
Full Page Bleed: 8.875”w x 11.375”d
Head, face and foot margins: .4375”
Full
Page
1/2
Page
V
1/2
Page
T
1/2
Page
H
2/5
Page
1/3
Page
1/4
Page
V
1/4
Page
H
9.750” x 20.50” 4.815” x 20.50” 6.460” x 15.50” 9.750” x 10.25” 9.750” x 5.00”6.460” x 12.00” 6.460” x 10.25” 4.815” x 10.25”
2/9
Page
1/6
Page
V
1/6
Page
S
1/6
Page
H
1/6
Page
B
1/8
Page
1/9
Page
1/12
Pag
e V
6.460” x 6.75” 3.170” x 10.25” 4.815” x 6.75” 6.460” x 5.00” 3.170” x 5.00”9.750” x 3.25” 4.815” x 5.00” 3.170” x 6.75”
1/12
Pag
e H
1/12
Pag
e B
1/18
Pag
e
1/24
Pag
e
1/36
Pag
e V
1/36
Pag
e H
1/72
Pag
e
4.815” x 3.25” 9.750” x 1.50” 3.170” x 3.25” 1.525” x 5.00” 1.525” x 3.25” 3.170” x 1.50” 1.525” x 1.50”
Full
Page
1/2
Page
V
1/2
Page
H
1/3
Page
9.00” x 9.75” 4.44” x 9.75” 9.00” x 4.75” 4.44” x 6.50”
1/3
Page
B
9.00” x 3.00”
1/8
Page
2.16” x 4.75”
1/12
Pag
e
2.16” x 3.00”
1/24
Pag
e
2.16” x 1.50”
1/4
Page
4.44” x 4.75”
1/6
Page
4.44” x 3.00”1/
6 Pa
ge B
9.00” x 1.50”
Full
Page
2/3
Page
V
1/2
Page
V
1/3
Page
V
7.5” x 10 ” 4.917” x 10” 4.917” x 4.875”
2.334” x 10”
1/3
Page
S
4.917” x 4.875”
1/2
Page
H
7.5” x 4.875”
1/6
Page
H
4.917” x 2.313”
1/6
Page
V
2.334” x 4.875”
1/12
Pag
e S
2.334” x 2.313”
MODULAR AD DIMENSIONSTABLOID
PRINT AD SPECIFICATIONS
2018 MEDIA KIT 10
EMAIL US
CONTACT USCONNECT WITH OUR TEAM
SUBMIT A PRESS RELEASE
SUBMIT AN EVENT
D. Lee CarlsonPresident
Sue ChiecaVice President, Sales
Carol VolkmanDirector of Digital Strategy
Jon PomboDirector of Digital Strategy
Kelly GambiniSenior Sales Manager
717-255-8242 [email protected]
Dian FarlingSales Manager717-255-8106
Dave GarsonSales Manager717-255-8420
Mary ClaytonMarketing Event Planner
717-255-8436 [email protected]
Advertising: [email protected]: [email protected] News: [email protected] News: [email protected] Tips: [email protected] Listings: [email protected] Sports: [email protected]: [email protected]
PA Media Group2020 Technology Parkway, Suite 300Mechanicsburg, PA 17050
717-255-8100 or 800-692-7207thepamediagroup.com
Office HoursMonday – Friday: 8 a.m. to 5 p.m.
Customer Service HoursMonday – Friday: 7:30 a.m. to 4 p.m.Closed SaturdaySunday: 7:30 a.m. to 11 a.m.Holidays: 7:30 a.m. to 11 a.m.
myevent.pennlive.com
CONTACT PA MEDIA GROUP
2018 MEDIA KIT
