2018 IFA MEDIA KIT Franchise · PDF fileFranchise.Org IFA Franchisor Member Packages Package...
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Average Monthly Unique Visitors: 150,000 Average Page Views Per Visitor: 14 Total Annual Page Views: 25,200,000 Average Time Spent on Franchise.org: 8 minutes Average Number of Leads Processed Per Month: 3,500 Total Direct Visits Delivered to Advertisers Websites (2016): 520,000 Number of Leads (% of Total) for Advertisers vs. Companies with Membership-Only Listings: 92% Grab their attention by advertising on Franchise.org IFA’s Franchise.org gives you the competitive edge in your online adver- tising matrix. The web has created a new class of entrepreneurs who are savvy and sophisticated when it comes to accessing the latest information to find the best opportunities that fit their unique investment strategies, personal desires, interests and personalities. Franchise.org is the most comprehensive, informative, and private franchise opportunity web portal anywhere today. With a complete suite of credible tools designed for prospective franchisees to find your opportunity, Franchise.org is continually evolving to meet the demands of today’s marketplace. Franchise.org Traffic Franchise.org is the oldest and most comprehensive of all the franchising web portals. We have been generating leads for franchisors since 1993. Franchise. org features over 1,100 franchised companies and hosts a search database of more than 600 supplier companies offering services to the franchise community. Companies must be members of the International Franchise Association to be listed on Franchise.org. Franchise.Org Overview IFA Franchisor Member Packages “The Express Employment Professionals brand gets great exposure from teaming with IFA. One example is promoting our franchise opportunity on Franchise.org—we see that the traffic referred from Franchise.org has a 51 percent lower bounce rate than our average traffic, and stays on our site 28 percent longer than our average traffic.” —Rachel Rudisill Express Services, Inc. IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org 2018 IFA MEDIA KIT
Transcript of 2018 IFA MEDIA KIT Franchise · PDF fileFranchise.Org IFA Franchisor Member Packages Package...
Average Monthly Unique Visitors:
150,000Average Page Views Per Visitor:
14 Total Annual Page Views:
25,200,000 Average Time Spent on Franchise.org:
8 minutesAverage Number of Leads Processed Per Month:
3,500 Total Direct Visits Delivered to Advertisers Websites (2016):
520,000 Number of Leads (% of Total) for Advertisers vs. Companies with Membership-Only Listings:
92%
Grab their attention by advertising on Franchise.orgIFA’s Franchise.org gives you the competitive edge in your online adver-
tising matrix. The web has created a new class of entrepreneurs who are
savvy and sophisticated when it comes to accessing the latest information
to find the best opportunities that fit their unique investment strategies,
personal desires, interests and personalities. Franchise.org is the most
comprehensive, informative, and private franchise opportunity web portal
anywhere today. With a complete suite of credible tools designed for
prospective franchisees to find your opportunity, Franchise.org is
continually evolving to meet the demands of today’s marketplace.
Franchise.org TrafficFranchise.org is the oldest and most comprehensive of all the franchising
web portals. We have been generating leads for franchisors since 1993.
Franchise. org features over 1,100 franchised companies and hosts a
search database of more than 600 supplier companies offering services
to the franchise community. Companies must be members of the
International Franchise Association to be listed on Franchise.org.
Franchise.Org
Overview
IFA Franchisor Member Packages
“The Express Employment Professionals
brand gets great exposure from teaming with IFA. One example is
promoting our franchise opportunity on Franchise.org—we see that the traffic
referred from Franchise.org has a 51 percent lower bounce rate than our
average traffic, and stays on our site 28 percent longer than our
average traffic.” —Rachel Rudisill
Express Services, Inc.
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
2018 IFA MEDIA KIT
DIGITAL SPECIFICATIONS
Electronic TransmissionEmail all artwork in a GIF or JPEG file format
to your Ad Representative and to the
Advertising Coordinator, Sara Williamson,
Files Needed
FRANCHISOR Enhanced Company Profile:
Banner: 940w x 350h pixels
4 Images: 300w x 250h pixels
Logo: 100w x 100h pixels
Text: Up to 300-350 words (Microsoft Word Document)
Category Logo:
Logo: 90w x 65h pixels
Home page and Run of Site:
Image: 120w x 60h pixels
Image: 136w x 136h pixels
Rotating Banners (Max file size 50K):Banner: 300w x 250h pixels
Banner: 300w x 600h pixels
Banner: 160w x 600h pixels
Banner: 728w x 90h pixels
Franchise.org is the world’s largest searchable
database of franchise opportunities for people
looking to start their own business.
PROSPECTIVE FRANCHISEESFranchise.org boasts the most useful content anywhere as it includes a
vast library of related articles on franchising, useful references and eco-
nomic statistics, and several “help directories” on franchising. Prospective
franchisees can find many answers to the myriad of questions they have
when considering investing in a franchise. Franchise.org goes one step
further—we list more than 1,400 franchise opportunities that comprise 100
industries! And because every franchising system on our site is an IFA
member, every franchise opportunity is a vetted opportunity and offers
prospective franchisees the largest selection of franchises available from
members of the most prestigious, franchise organizations in the world. All
IFA members abide by the most stringent code of ethics in the franchising
community and we lead the industry in promoting, protecting, and building
the franchise business model.
ADVERTISERSFranchise.org advertisers will be getting one of the best values avail-
able on the web today. By advertising on Franchise.org, every program
advertiser will now be able to promote their brand and
opportunities to an average of 150,000+ unique visitors to
each month.
Franchise.Org
Advertising
IFA Franchisor Member Packages
IFA’S MISSION: Protect, Enhance, & Promote Franchising
Home Page Centerpiece
Advertorial:
Image: 550w x110h pixels
Text: Up to 40 words
(Microsoft Word Document)
www.franchise.org
2018 IFA MEDIA KIT
A LA CARTE OPTIONS
A. Featured Category Logo & Listing $1,200 12 months
B. Franchisor Homepage Centerpiece Advertorial $1,000 Image: 550w x 110h pixels Text: Up to 40 words (Microsoft Word Document) One week continuous placement
C. Enhanced Company Profile $1,500 12 months
E. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement
F. Run of Site Banner 300w x 250h pixels $400 One month
PREMIUM PACKAGE
1. Premium Category Logo & Listing
2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website
3. Homepage Banner (rotating) 300w x 250h pixels
4. Homepage logo (rotating) 120w x 60h pixels
5. Run of Site Banner (rotating) - 300w x 250h pixels - 300w x 600h pixels - 728w x 90h pixels
6. Run of Site Logo (rotating) - 120w x 60h pixels - 136w x 136h pixels
7. Franchise Opportunities Blog Banner (rotating) 160w x 600h pixels
8. Franchise Opportunities Blog Banner (rotating) 728w x 90h pixels
9. Popular Franchise Text Link (rotating)
10. Franchisor Homepage Centerpiece Advertorial— Image: 550w x 110h pixels Text: Up to 40 words (Microsoft Word Document) 1 week per 6 month contract
11. Color Jumbo Logo placements in the next two Franchise Opportunities Guides
$850 per month* Minimum 6-month contract
FRANCHISOR VALUE PACKAGE
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website
3. Standard Color Logo placements in the next two Franchise Opportunities Guides
$3,000 per year* Billed in 3 installments
PRIORITY PACKAGE
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website
3. Run of Site Banner (rotating) 300w x 250h pixels
4. Popular Franchise Text Link Logo: 136w x 136h pixels (rotating)
5. Standard Color Logo placements in the next two Franchise Opportunities Guides
$450 per month* Minimum 6-month contract
Franchise.OrgIFA Franchisor Member Packages
IFA’S MISSION: Protect, Enhance, & Promote Franchising
Package Summary
www.franchise.org
2018 IFA MEDIA KIT
Franchise.OrgIFA Franchisor Member Packages
Great Exposure, Great Value!
Package Includes:
1. Premium Category Logo & Listing 136w x 136h pixels
2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website
3. Homepage Banner (rotating) 300w x 250h pixels
4. Homepage logo (rotating) 120w x 60h pixels
5. Run of Site Banner (rotating) - 300w x 250h pixels - 300w x 600h pixels - 728w x 90h pixels
6. Run of Site Logo (rotating) - 120w x 60h pixels - 136w x 136h pixels
7. Franchise Opportunities Blog Banner (rotating) 160w x 600h pixels
8. Franchise Opportunities Blog Banner (rotating) 728w x 90h pixels
9. Popular Franchise Text Link (rotating)
10. Franchisor Homepage Centerpiece Advertorial—
Image: 550w x 110h pixels
Text: Up to 40 words (Microsoft Word Document) 1 week per 6 month contract
11. Color Jumbo Logo placements in the next two Franchise Opportunities Guides
$850 per month* Minimum 6-month contract
Premium Package 1 Premium Category Logo & Listing
2 Enhanced Company Profile
www.franchise.org
2018 IFA MEDIA KIT
Premium Package (Continued)
IFA Franchisor Member Packages
3 Homepage Banner (rotating) 300 x 250
4 Homepage Logo (rotating, 120 x 60)
6
www.franchise.org
5 Run of Site Banner – (rotating) 300x600
5 Run of Site Banner– (rotating) 728 x 90 – (rotating) 300 x 250
2018 IFA MEDIA KIT
Run of Site Logo – (rotating) 120 x 60 – (rotating) 136 x 136
2018 IFA MEDIA KIT
Great Exposure, Great Value!
Premium Package (Continued)
IFA Franchisor Member Packages
11
10 Franchisor Homepage Centerpiece Advertorial
9 Popular Franchise Text Link (rotating) Color Jumbo Logo placements in the next two Franchise Opportunties Guides
7 Franchise Opportunities Blog Banner(rotating) 160 x 600
(rotating) 728 x 90 8
SAMPLE
Franchise.OrgIFA Franchisor Member Packages
Great Exposure, Great Value!
Package Includes:
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website
3. Run of Site Banner (rotating) 300w x 250h pixels
4. Popular Franchise Text Link Logo: 136w x 136h pixels (rotating)
5. Standard Color Logo placements in the next two Franchise Opportunities Guides
$450 per month* Minimum 6-month contract
Priority Package
2
1
Enhanced Company Profile
Featured Category Logo & Listing
Online display advertising has shown a
notable increase in 2016.1
Franchise.org offers a variety of options to showcase
your brand and increaseexposure. Contact your IFA
ad representative today!
1 Source: Kantar Media
www.franchise.org
2018 IFA MEDIA KIT
Priority Package (Continued)
IFA Franchisor Member Packages
3 Run of Site Banner (rotating) 300 x 250
4 Popular Franchise Text Link Logo: 136w x 136h pixels (rotating)
5Standard Color Logo placements in the next two Franchise Opportunties Guides
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
SAMPLE
2018 IFA MEDIA KIT
Franchise.OrgIFA Franchisor Member Packages
Package Includes:
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website
3. Standard Color Logo placements in the next two Franchise Opportunities Guides
$3,000 per year* Billed in 3 installments
Franchisor Value Package
2 Enhanced Company Profile
3 Standard Color Logo placements in the next two Franchise Opportunties Guides
IFA’S MISSION: Protect, Enhance, & Promote Franchising
1 Featured Category Logo & Listing
2018 IFA MEDIA KIT
Franchise.OrgIFA Franchisor Member Packages
A Featured Category Logo & Listing
B Franchisor Homepage Centerpiece Advertorial
C DEnhanced Company Profile
VetFran Directory Static Banner
E Run of Site Banner (rotating) 300 x 250
A La Carte Options
A. Featured Category Logo & Listing $1,200 12 months
B. Franchisor Homepage Centerpiece Advertorial
Image: 550w x 110h pixels
Text: Up to 40 words (Microsoft
Word Document)
$1,000 One week continuous placement
C. Enhanced Company Profile $1,500 12 months
D. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement
E. Run of Site Banner 300w x 250h pixels $400 One month
Great Exposure, Great Value!
2018 IFA MEDIA KIT
NEVADA
CALIFORNIA
UTAH
WASHINGTON
OREGON
MONTANA
WYOMING
Regional Advertising Managers
IDAHO
NOR
N
PENNSYLVANIA
NEW YORK
VIRGINIA
DC
VTNH
MAINE
RI
MASS
CONN
NEWJERSEY
DELAWARE
MARYLAND
ILLINOIS INDIANA
OHI
WESTVIRGINI
KENTUCKY
NORTH CAROLINA
COLORADO
ARIZONA
NEW MEXICO
OKLAHOMA
ARKANSAS
TEXAS
LOUISIANAMISSISSIPPI
TENNESSEE
ALABAM GEORGI
SOUTHCAROLINA
FLORIDA
A A
ALASKA
0 600 Miles
KANSAS MISSOURI
TH DAKO
SOUTH DAKOTA
MINNESO
WISCONSI
IOWA
NEBRASK
MICHIGAN
TA
A
TA
HAWAII0 200 Miles
International Members
Contact Greg CookVice President, Advertising &
Strategic Partnerships
202.662.0791
Contact Carly WooleySenior Manager, Regional Advertising
202.662.0788
Contact Tim EvansSenior Manager, Regional Advertising
202.662.0795
International Members
A
O
2018 IFA MEDIA KITFranchise.org
Locate your state below to find your advertising manager who can secure
future success for your company on Franchise.org.
Franchise.Org
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