2018 Buckeye Capital Investors Stock Pitch Competition

20
2018 Buckeye Capital Investors Stock Pitch Competition Fall 2017 Notre Dame Investment Club presents: NYSE: YEXT Recommendation: Buy Analysts: James Campion, Julia Reyes, Alina Song

Transcript of 2018 Buckeye Capital Investors Stock Pitch Competition

2018 Buckeye Capital Investors Stock Pitch Competition Fall 2017

Notre Dame Investment Club presents:

NYSE: YEXT

Recommendation: BuyAnalysts:

James Campion, Julia Reyes, Alina Song

Investment Thesis

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❖ SaaS category leader in a growing industry that is pulling away from competitors in size, network of partner services, and profile of enterprise clients

❖ Strong management team full of seasoned professionals from top enterprise software companies

❖ Expansive pipeline of existing and potential customers signing recurring revenue contracts

❖ Attractive valuation relative to comps creates attraction entry point for a growing technology company capable of continued +30% top line growth

Yext offers an attractive investment opportunity driven by:

Target Price: $22.73Implied Upside: 88.0%

Company Overview

3Sources: Bloomberg, J.P. Morgan, 10-K, Earnings Call

• Offers advertising, monetization, phone, and directory services including business listings on search sites and real-time reputation management

• Yext Knowledge Engine allows companies to sync their digital data to more than 100 services like Apple, Google, Facebook, Bing, Yahoo!, and more

• Offer 4 subscription packages with varying contract lengths; over 100 million licenses

Reign in larger enterprises

through growing sales

team

Proliferate image as “single source of truth” for businesses

Shift customers towards longer

term billing cycles

Improve the already high

retention rate by upselling

existing customers

Third-Party Internet Traffic

Enterprise Marketing Spending

Network Effect

Developments in AI and UI

International Expansion

Howard Lerman – Co-Founder and CEO

Jim Steele – C0-President and CRO

➢ Founded Yext, Confide, & Intwine➢ Stock Ownership: ~$81.1 mm

Brian Distelbrger – Co-Founder and Co-President

➢ Former board member of Food Genius Inc.➢ Stock Ownership: ~$57.6 mm

➢ Former Co-President, CRO, and CCO at Salesforce➢ Joined Yext in 2017

Yext, Inc. Overview Services

Corporate GovernanceGrowth Strategy Drivers

Steve Cakebread– CFO➢ Former CFO at Salesforce and Pandora Media➢ Joined Yext in 2014

• Founded in 2006; Headquartered in New York, NY

• IPO’d in 2017 and raised $115.5 mm; current market cap of $1.14 bn

• Yext provides a simple way for a business to manage and control all of the public facing facts about itself

• The company uses a software-based solution in the cloud

• Yext takes a customer’s company data regarding location, and manages that data to ensure the content that retail consumers see is accurate

• Business concentrated mainly in North America with growth in Asian and European markets

• Named #1 Best Workplace in New York by Fortune

FY 16 FY 17 FY 18 (9 months)

Customer Experience

Sources: J.P. Morgan, Yext Needham Growth Conference

Existing Customers New Enterprise Signings

Success Stories

Drive Revenue from Online Orders

+153

+207

+155

14.45 ROI from online orders

(October 2017)

15% of organic orders come from

Yext-powered local pages

Engage Customers in the Last Mile

Improve Brand Visibility & Web Traffic

63% increase in Get Directions

requests & clicks to call from

Google

129% increase in clicks to call

174% increase in search

impressions for locations.dennys.

com

44% increase in traffic to doctor

pages on Steward.com

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Location Data Industry Overview

5Sources: J.P. Morgan, IBISWorld

Quick Technology Adoption

Adapting Services to

Build Different Needs

Products Have Low Total Cost of Ownership

Access to a Highly skilled

workforce

Providing Related

Products and Services

Output is Sold Under Contract

Total Addressable Market is approximately $10 billion annually

Industry Outlook

Industry Trends

• Expected to benefit from the sale of software to the market and value-added consulting services.

Competition

Competitive Landscape

Key Success FactorsTotal Addressable Market

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Size of Company (Est. Headcount)

• Yext competes in a very fragmented market with many competitors, especially in the low end of the market

Threat of Substitutes

• Three options are manual updates, hiring an SEO, or data aggregators

• All are less attractive in an increasingly digital world

100 MN potential business listings

$100/location/yearX =

$10 BnAnnually

The potential business listings will grow over time due to international adoption of technology in emerging markets

Reasons for Undervaluation

6Sources: CapIQ

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Yext, Inc. (NYSE:YEXT) - Volume Yext, Inc. (NYSE:YEXT) - Share Pricing

- Insider Buy - Insider Sell - Quarterly Earnings Announcement

Market Preference for Profitability Lack of Visibility

Stock Driven by Insider Trades and IPO Lockup

YEXT Headquarters

Comparable Company Headquarters

➢ Yext’s New York headquarters serves as a disadvantage in comparison to Silicon Valley based competitors

➢ Yext’s ~$1.2 bn market cap causes them to be classified as small cap – an area many investors stay away from

➢ Lack of large name VC support led to quieter IPO

• Yext operates with high operating losses as they seek to expand market share

• The market is still taking time to understand Yext’spotential for growth in light of their painful EBIT margins

• Many investors waiting to see margins improve before taking a long term bet on the company

• Yext’s varying term structures and lack of financial data regarding licenses and revenue breakdown may also deter investors

• “Wait and see approach” amongst large investors

Business Risks

7Sources: J.P. Morgan, 10-K

High Operating Losses Exposure to Retail Sector

Technological Threat

Reliance on Current Partners

$mm

• Online retailers such as Amazon have pressured brick and mortar chains leading to store closings –this could limit Yext’sgrowth in this vertical given its per-location-based pricing

33%

67%

Current Business Distribution

Retail Vertical Others

• Should the company’s investment fail to result in corresponding customer acquisition and revenue, losses could be greater than we are modeling and endure for longer than we expect

• Companies such as Google, Microsoft, Facebook, and Yelp are essential ecosystem partners for Yext

• Any potential threat to enter the market competitively or limit Yext’s power could reduce demand and revenue

• If most customers depend on one, market demand for Yext could decline significantly

• If Yext is unable to develop new features, its business, results of operations, and competitive position may suffer

Internet Consolidation

A small number of websites as predominant sources of digital knowledge

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Comparable Companies Analysis

8Sources: CapIQ

LTM NTM 1 Year Gross Margins Margins

Revenue Revenue Rev. Growth R&D SG&A EBIT LTM NTM

AYX Alteryx, Inc. $37.76 $2,274.02 $2,100.25 $131.61 $178.65 35.75% 83.43 22.30% 74.14% -13.00 16.0x 11.8x

OKTA Okta, Inc. 39.51 4,135.00 3,905.28 259.99 347.10 33.51% 68.94 26.83% 86.46% -44.34 15.0x 11.3x

WDAY Workday, Inc. 133.43 28,287.16 26,510.66 2,143.05 2,688.49 25.45% 70.63 42.49% 42.29% -14.15 12.4x 9.9x

MULE MuleSoft, Inc. 44.24 5,817.60 5,613.43 296.46 411.24 38.72% 72.59 21.79% 77.72% -26.92 18.9x 13.7x

CLDR Cloudera, Inc. 20.07 2,834.55 2,445.04 336.82 437.96 30.03% 56.24 59.96% 110.32% -114.03 7.3x 5.6x

APPN Appian Corporation 26.77 1,626.05 1,552.29 176.74 199.88 13.10% 63.45 19.71% 61.74% -18.00 8.8x 7.8x

CRM salesforce.com, inc. 121.70 89,023.55 86,734.86 10,480.01 12,676.25 20.96% 73.54 14.82% 56.47% 2.25 8.3x 6.8x

ZEN Zendesk, Inc. 48.89 5,054.32 4,807.37 430.49 562.65 30.70% 70.40 26.78% 70.25% -26.63 11.2x 8.5x

COUP Coupa Software Incorporated 47.26 2,601.50 2,351.60 186.78 229.78 23.02% 67.93 23.84% 68.16% -24.07 12.6x 10.2x

TEAM Atlassian Corporation Plc 58.32 13,544.23 12,865.13 740.68 972.27 31.27% 79.35 49.84% 42.05% -12.54 17.4x 13.2x

TWLO Twilio Inc. 41.30 3,891.75 3,600.88 399.02 511.78 28.26% 54.16 30.26% 40.09% -16.19 9.0x 7.0x

DATA Tableau Software, Inc. 84.10 6,857.20 6,002.53 877.06 966.26 10.17% 87.05 38.10% 70.73% -21.77 6.8x 6.2x

NOW ServiceNow, Inc. 173.19 30,256.29 29,650.43 1,933.03 2,553.87 32.12% 74.15 19.53% 59.74% -5.12 15.3x 11.6x

SHOP Shopify Inc. 149.40 15,668.11 14,724.83 673.30 998.85 48.35% 56.48 19.72% 43.19% -7.30 21.9x 14.7x

FSCT ForeScout Technologies, Inc. 30.87 1,184.41 1,020.84 220.87 267.74 21.22% 73.35 21.48% 91.59% -39.72 4.6x 3.8x

SAIL SailPoint Technologies Holdings, Inc. 21.26 1,853.98 1,806.26 186.06 222.28 19.47% 76.03 17.91% 52.78% 5.34 9.7x 8.1x

BL BlackLine, Inc. 40.02 2,129.03 2,016.89 177.03 222.80 25.86% 76.57 13.49% 82.53% -19.45 11.4x 9.1x

PANW Palo Alto Networks, Inc. 187.97 17,264.72 16,166.42 1,988.80 2,421.92 21.78% 71.70 18.31% 59.73% -6.35 8.1x 6.7x

75th Percentile 31.90% 75.56 29.40% 76.82% -8.61 15.3x 11.5x

Mean 27.21% 70.89 27.06% 66.11% -22.33 11.9x 9.2x

Median 27.06% 72.14 22.04% 64.95% -17.09 11.3x 8.8x

25th Percentile 21.36% 68.18 19.57% 53.70% -25.99 8.4x 6.9x

NYSE:YEXT Yext, Inc. $12.09 $1,138.56 $1,020.22 $170.20 $225.09 32.25% 74.09 15.09% 98.15% -39.15 5.99x 4.53x

Implied EV (mean) $2,029.73 $2,075.65

Implied EV (median) $1,919.87 $1,980.40

Implied EV (25th Percentile) $1,430.19 $1,551.03

EV/RevenueTicker Company Name

Latest

Close PriceMarket Cap

(USDmm)

Enterprise Value

(USDmm)

% of Revenue

Long Term Catalysts

9Sources: J.P. Morgan, 10-K

• Economies of Scale• Currently, SG&A comprises 98% of revenue• This number should decline to ~63% according

to internal projections and sell side research• Network Effect

• Relationships with over 100 online publishers makes Yext the leading reliable online source of truth for their clients

• Broader Sales Team• S&M currently makes up ~75% of revenue and

is projected to grow• Over the past year, Yext has aggressively grown

sales team by +25% with employees from enterprise software leaders such as Adobe and salesforce

• Achieved dollar-based net retention consistently above 120% dating back to 2015

• Sell to customers via 1 – 3 year contracts, highlighting customers willingness to lock in long term agreements

• Locations listed in Location Cloud has grown from 466k in 2015 to over 1MM in 2017

• Scale and network led to Winter ’18 release which includes:

• Sentiment Analysis• Competitive Intelligence• Platform support for ATMS and retail kiosks

• International business accounted for 6% of revenue in FY17

• Yext intentionally avoided international growth to dominate US market

• The international network will increase significantly over the coming years and drive revenue growth

• Yext plans to expand mainly into Europe, Japan, and China

• Recently added the ability for customers with locations in China to display information on WeChat in Mandarin

• 2/3 of Yext clients are in the retail, finance & insurance markets

• Recent closures of brick-and-mortar chains puts pressure on this segment of business

• Yext is trying to move into the Healthcare vertical to make up for potential loss of revenue in current markets

Continued Revenue Growth Selling to New Verticals

Value Proposition to Customers International Growth

Provide precise ER

drop-off points

Accurate insurance

information

“Pages” services for physicians

Final Recommendation

10

The Notre Dame Investment Club recommends a buy for Yext, with the expectation for the company to scale as the leader of a growing industry

while continuing to grow top line by +30% while improving EBIT margins

Upside Weight

Revenue Multiple $23.92 98% 50%

Comps $21.54 78% 50%

Blended Implied Share Price $22.73 88.0% 100%

Implied Share Price

Appendix

Revenue Build & Exit Multiple

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2015 2016 2017 2018 2019 2020 2021 2022 2023

Total Revenue $60 $90 $124 $170 $225 $297 $389 $506 $658

% Change YoY 49.5% 38.6% 36.9% 32.2% 32.0% 31.0% 30.0% 30.0%

North America $88 $119 $156 $204 $264 $338 $430 $539

% of Total Revenue 98.1% 95.5% 91.6% 90.5% 89.0% 87.0% 85.0% 82.0%

International $2 $6 $14 $21 $33 $51 $76 $118

% of Total Revenue 1.9% 4.4% 8.4% 9.5% 11.0% 13.0% 15.0% 18.0%

Enterprise $107 $153 $200 $261 $338 $435 $559

% of Total Revenue 86.0% 90.0% 89.0% 88.0% 87.0% 86.0% 85.0%

Small/Midsize Business $17 $17 $25 $36 $51 $71 $99

% of Total Revenue 14.0% 10.0% 11.0% 12.0% 13.0% 14.0% 15.0%

North America Enterprise $102.1 $140.4 $181.2 $232.6 $294.5 $369.7 $458.3

% of Total Revenue 82.2% 82.5% 80.5% 78.3% 75.7% 73.1% 69.7%

% Growth 37.4% 29.1% 28.4% 26.6% 25.6% 24.0%

International Enterprise $4.7 $11.4 $17.6 $27.3 $42.6 $63.8 $99.2

% of Total Revenue 3.8% 7.5% 8.5% 9.7% 11.3% 12.9% 15.3%

% Growth 141.0% 54.4% 55.2% 55.8% 49.9% 55.4%

North America Small/Midsize Business $16.6 $17.0 $23.8 $33.1 $45.4 $61.6 $82.3

% of Total Revenue 13.4% 9.2% 10.0% 10.7% 11.3% 11.9% 12.3%

% Growth 2.2% 40.0% 39.2% 37.1% 35.6% 33.6%

International Small/Midsize Business $0.8 $1.4 $2.4 $3.9 $6.6 $10.6 $17.8

% of Total Revenue 0.6% 0.8% 1.0% 1.3% 1.7% 2.1% 2.7%

% Growth 84.6% 65.2% 66.7% 67.7% 61.5% 67.1%

Total Revenue $124 $170 $225 $297 $389 $506 $658

% Growth 37.0% 32.2% 32.0% 31.0% 30.0% 30.0%

Revenue Multiple Method

Terminal Year Revenue $658

Exit Multiple 6.9x

Terminal Value $4,531

Discount Factor 0.50

Enterprise Value $2,253

Net Debt - -

Equity Value $2,253

Shares Outstanding 94

Implied Share Price $23.92

WACC

14.0% 14.5% 15.0% 15.5% 16.0%

4.9x $17.77 $17.38 $17.01 $16.64 $16.29

5.9x $21.39 $20.93 $20.48 $20.04 $19.61

6.9x $25.02 $24.48 $23.95 $23.44 $22.94

7.9x $28.65 $28.03 $27.42 $26.83 $26.26

8.9x $32.27 $31.58 $30.89 $30.23 $29.59

Exit

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Income Statement

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In Millions of Dollars except Per Share 2015 2016 2017 2018 2019 2020 2021 2022 2023

Revenue $60 $90 $124 $170 $225 $297 $389 $506 $658

% Change YoY 49.5% 38.6% 36.9% 32.2% 32.0% 31.0% 30.0% 30.0%

Cost of Goods Sold 25 31 37 44 57 74 95 124 158

Gross Margin $35 $59 $87 $126 $168 $223 $294 $382 $500

% Gross Margin 58.7% 65.4% 70.2% 74.1% 74.5% 75.0% 75.5% 75.5% 76.0%

R&D $12 $16 $19 $26 $38 $56 $82 $116 $164

% Revenue 19.9% 18.1% 15.5% 15.1% 17.0% 19.0% 21.0% 23.0% 25.0%

% Change YoY 35.6% 19.2% 33.0% 48.9% 47.5% 44.8% 42.4% 41.3%

Sales and Marketing 32 50 82 127 $146 $169 $195 $224 $257

% Revenue 52.7% 55.5% 65.6% 74.6% 65.0% 57.0% 50.0% 44.3% 39.2%

% Change YoY 57.6% 63.7% 55.8% 15.2% 15.8% 15.0% 15.0% 15.0%

G&A 9 19 29 40 52 65 78 91 104

% Revenue 15.0% 21.0% 23.5% 23.5% 23.1% 21.9% 20.0% 18.0% 15.8%

% Change YoY 109.8% 55.1% 37.2% 29.8% 25.0% 20.0% 17.0% 14.0%

Total Operating Expenses $53 $85 $130 $193 $237 $291 $354 $431 $526

EBIT ($17) ($26) ($43) ($67) ($69) ($68) ($61) ($50) ($26)

% Operating Margin (28.9%) (29.1%) (34.4%) (39.2%) (30.6%) (22.9%) (15.6%) (9.8%) (4.0%)

Taxes - (0.1) 0.1 0.2 0 0 0 0 0

% Tax Rate 0.4% (0.2%) (0.2%) - - - - - - - - - -

EBIAT ($17) ($26) ($43) ($67) ($69) ($68) ($61) ($50) ($26)

% Profit Margin (28.9%) (29.0%) (34.4%) (39.3%) (30.6%) (22.9%) (15.6%) (9.8%) (4.0%)

Net Working Capital

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In Millions of Dollars except Per Share FY 2015 FY 2016 FY 2017 FY 2018E FY2019E FY2020E FY2021E FY2022E FY 2023E

Accounts & Notes Receivable $13 $24 $28 $45 $62 $85 $117 $159 $216

Other ST assets 3 4 10 101 18 24 31 40 53

Non-Cash Current Assets $15 $28 $37 $146 $80 $109 $148 $200 $269

Payable & Accruals $8 $13 $22 $24 $31 $40 $51 $67 $85

Unearned Revenue $23 $36 $57 $89 $124 $169 $230 $309 $414

Other ST Liabilities 2 5 4 5 6.8 8.9 11.7 15.2 19.7

Non-Debt Current Liabilities $33 $54 $84 $118 $161 $218 $292 $390 $519

Working Capital ($18) ($26) ($46) $27 ($82) ($109) ($144) ($190) ($250)

Change in Working Capital $9 $20 ($74) $109 $27 $35 $46 $59

PPEIn Millions of Dollars except Per Share FY 2015 FY 2016 FY 2017 FY 2018E FY2019E FY2020E FY2021E FY2022E FY 2023E

Beginning Balance $12 $12 $10 $12 $14 $18 $22

Plus: Capex 2 10 4 4 9 12 16 20 26

Less: D&A (1) (3) (4) (5) (7) (9) (12) (16) (21)

Ending Balance $12 $12 $10 $12 $14 $18 $22 $27

Metrics & Drivers

Revenue $60 $90 $124 $170 $225 $297 $389 $506 $658

Capex as a % of Revenue 3% 11% 3% 2% 4% 4% 4% 4% 4%

Depreciation as a % of Rev 2% 3% 3% 3% 3% 3% 3% 3% 3%

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Discounted Cash Flow

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In Millions of Dollars except Per Share FY 2015 FY 2016 FY 2017 FY 2018E FY2019E FY2020E FY2021E FY2022E FY 2023E

Revenue $60 $90 $124 $170 $225 $297 $389 $506 $658

Less: COGS (25) (31) (37) (44) (57) (74) (95) (124) (158)

Less: Operating Expenses (53) (85) (130) (193) (237) (291) (354) (431) (526)

EBIT ($17) ($26) ($43) ($67) ($69) ($68) ($61) ($50) ($26)

Less Taxes - - - - 0.4% (0.2%) (0.2%) - - - - - - - - - -

NOPAT ($17) ($26) ($43) ($67) ($69) ($68) ($61) ($50) ($26)

Plus: Depreciation $1 $3 $4 $5 $7 $9 $12 $16 $21

Change in Net Working Capital (9) (20) 74 (109) (27) (35) (46) (59)

Less: Capex (2) (10) (4) (4) (9) (12) (16) (20) (26)

Unlevered FCF ($18) ($42) ($62) $8 ($180) ($98) ($99) ($100) ($91)

PV of FCF - - ($156) ($74) ($65) ($57) ($45)

WACC 15.0% ($398)

EBITDA ($16) ($23) ($39) ($62) ($62) ($59) ($48) ($33) ($5)

Exit Multiple

Terminal Year EBITDA ($5)

Exit Multiple 40.0x

Terminal Value ($212)

Discount Factor 0.50

PV of FCF ($398)

PV of Terminal Value (105)

Enterprise Value ($503)

Net Debt - -

Equity Value ($503)

Shares Outstanding 94

Implied Share Price ($5.34)

Perpetuity Method

Present Value of Projection Period ($398)

2023 Free Cash Flow ($45)

Perpetuity Growth Rate 5.0%

Terminal Value ($476)

Years 5

Present Value of Terminal Value ($236)

Total Enterprise Value ($634)

Implied EBITDA Multiple 89.8x

Implied Share Price ($9.39)

Cost of Equity

Risk-free Rate 2.9%

Market Risk Premium 10.0%

Levered Beta 1.01

Cost of Equity 10.1%

WACC 10.1%

Yext Multiple Analysis

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Implied Multiple Assuming No EV Growth: Mult. Assuming 30% Annual EV Growth

Proj. Rev.: $225 $297 $389 $506 $658

Proj. YoY Rev. Growth: 32.2% 32.0% 31.0% 30.0% 30.0%

Even if the EV/Forward Revenue Multiple for Yext does not improve going forward and merely remains the same, the share price of the company will appreciate by 30% a year, or in line with revenue.

Yext’s Competitive Advantage

18Sources: Yext Needham Conferece, J.P. Morgan

Customer Selection Process Pricing / Contract Structure

Competitor Size Comparison

Company Locations / Listings Products Customers / Brands Headcount (Est.) Growth

Yext 925,000 Listings, Reviews, Pages ~40,000 Customers 630 40%

Reputation.com N/A Listings, Reviews - - 289 12%

Hearsay Systems N/A Pages - - 249 13%

Vendasta N/A Listings, Reviews - - 230 18%

Moz 83,000 Listings, Reviews 37,000 Customers 223 (18%)

SweetIQ 541,286 Listings, Reviews, Microsites >200 Brands 117 72%

Brandify 4,500,000 Listings 500 Brands 72 14%

RIO SEO Automation Software N/A Listings, Pages - - 62 - -

Synup N/A Listings, Reviews 47,477 Customers 42 50%

Placeable 1,537,108 Listings, Pages - - 36 (8%)

BrightLocal N/A Listings, Reviews >2,000 Customers 31 11%

• Yext’s offerings are often more affordable, efficient, and easier to implement than substitutes

• Yext provides audits on tentative clients data across third party platforms to highlight what is missing or inaccurate

• When speaking with customers of Yext, J.P. Morgan found that customers appreciated Yext’sconsistency and quality in providing real-time data updates

• Also found that many customers stumbled upon Yext through sources such as LinkedIn or Yellow Pages, which highlights the current lack of marketing exposure

Location Based

Varying Term Structures and Packages

Greater Than 100% Retention Rate Due to Upselling

Base

List Price: $150

Starter

List Price: $350

Professional

List Price: $500

Ultimate

List Price: $900

Advertising Growth

19Sources: IBISWorld

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Global Advertising Expenditure

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North America Asia Pacific Western Europe Latin America

Central and Eastern Europe Middle East & Africa % Change YoY

Downside Case2015 2016 2017 2018 2019 2020 2021 2022 2023

Revenue $60 $90 $124 $170 $225 $281 $323 $356 $374

% Change YoY 49.5% 38.6% 36.9% 32.2% 25.0% 15.0% 10.0% 5.0%

Cost of Goods Sold 25 31 37 44 57 70 79 87 90

Gross Margin $35 $59 $87 $126 $168 $211 $244 $269 $284

% Gross Margin 58.7% 65.4% 70.2% 74.1% 74.5% 75.0% 75.5% 75.5% 76.0%

R&D $12 $16 $19 $26 $34 $42 $49 $53 $56

% Revenue 19.9% 18.1% 15.5% 15.1% 15.0% 15.0% 15.0% 15.0% 15.0%

% Change YoY 35.6% 19.2% 33.0% 31.4% 25.0% 15.0% 10.0% 5.0%

Sales and Marketing 32 50 82 127 $135 $127 $113 $107 $93

% Revenue 52.7% 55.5% 65.6% 74.6% 60.0% 45.0% 35.0% 30.0% 25.0%

% Change YoY 57.6% 63.7% 55.8% 6.3% (6.3%) (10.6%) (5.7%) (12.5%)

G&A 9 19 29 40 52 60 66 69 73

% Revenue 15.0% 21.0% 23.5% 23.5% 23.1% 21.3% 20.3% 19.4% 19.4%

% Change YoY 109.8% 55.1% 37.2% 29.8% 15.0% 10.0% 5.0% 5.0%

Total Operating Expenses $53 $85 $130 $193 $221 $229 $227 $229 $222

EBIT ($17) ($26) ($43) ($67) ($53) ($18) $17 $39 $62

% Operating Margin (28.9%) (29.1%) (34.4%) (39.2%) (23.6%) (6.3%) 5.2% 11.1% 16.6%

Taxes - (0.1) 0.1 0.2 0 0 0 0 0

% Tax Rate 0.4% (0.2%) (0.2%) - - - - - - - - - -

EBIAT ($17) ($26) ($43) ($67) ($53) ($18) $17 $39 $62

% Profit Margin (28.9%) (29.0%) (34.4%) (39.3%) (23.6%) (6.3%) 5.2% 11.1% 16.6%

20

In Millions of Dollars except Per Share FY 2015 FY 2016 FY 2017 FY 2018E FY2019E FY2020E FY2021E FY2022E FY 2023E

Revenue $60 $90 $124 $170 $225 $281 $323 $356 $374

Less: COGS (25) (31) (37) (44) (57) (70) (79) (87) (90)

Less: Operating Expenses (53) (85) (130) (193) (221) (229) (227) (229) (222)

EBIT ($17) ($26) ($43) ($67) ($53) ($18) $17 $39 $62

Less Taxes - - - - 0.4% (0.2%) (0.2%) - - - - - - - - - -

NOPAT ($17) ($26) ($43) ($67) ($53) ($18) $17 $39 $62

Plus: Depreciation $1 $3 $4 $5 $7 $9 $10 $11 $12

Change in Net Working Capital (9) (20) 74 (87) (20) (17) (8) (1)

Less: Capex (2) (10) (4) (4) (9) (11) (13) (14) (15)

Unlevered FCF ($18) ($42) ($62) $8 ($142) ($40) ($3) $28 $58

PV of FCF - - ($123) ($30) ($2) $16 $29

WACC 15.0% ($111)

EBITDA ($16) ($23) ($39) ($62) ($46) ($9) $27 $51 $74

Exit Multiple

Terminal Year EBITDA $74

Exit Multiple 40.0x

Terminal Value $2,953

Discount Factor 0.50

PV of FCF ($111)

PV of Terminal Value 1,468

Enterprise Value $1,357

Net Debt - -

Equity Value $1,357

Shares Outstanding 94

Implied Share Price $14.41

WACC

14.0% 14.5% 15.0% 15.5% 16.0%

4.9x $10.10 $9.88 $9.66 $9.46 $9.25

5.9x $12.16 $11.89 $11.64 $11.39 $11.14

6.9x $14.22 $13.91 $13.61 $13.32 $13.03

7.9x $16.28 $15.92 $15.58 $15.25 $14.92

8.9x $18.34 $17.94 $17.55 $17.18 $16.81

Exit

Multi

ple

Revenue Multiple Method

Terminal Year Revenue $374

Exit Multiple 6.9x

Terminal Value $2,574

Discount Factor 0.50

Enterprise Value $1,280

Net Debt - -

Equity Value $1,280

Shares Outstanding 94

Implied Share Price $13.59

Implied Share Price Upside Weight

Revenue Multiple $13.59 12% 50%

Comps $15.83 31% 50%

Blended Implied Share Price $14.71 21.7% 100%