The leading source of information for the two-wheeler sector in the Netherlands and BelgiumTweewieler is an independent medium which informs readers about motor scooters, mopeds and bicycles.

2018

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Tweewieler is an independent medium which informs readers about motor scooters, mopeds and bicycles. Tweewieler is aimed at managers within the two-wheeled vehicle industry in The Netherlands and Belgium. The target group comprises bicycle and moped retailers as well as wholesalers, importersand manufacturers of parts, accessories and (motorised) bikes.

Tweewielercovers current issues in the bicycle, moped and motor scooter trade and pays considerable attention to professional techniques, products, industry developments and management information.

Formula

Target group

Portfolio Tweewieler

11x per year

Trade magazine

2x per week

E-newsletter

24/7

Website

Directors/owners Sales employees

Service desk and/ or workshop employeesCompany-/ departmental

managers

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Editorial CalenderTweewieler 2018

More information

Eelco HermansT: +31 (0)6 100 692 30 E: eelcohermans@vakmedianet.nl

Marlies TrommelenT: +31 (0) 88 58 406 93 E: marliestrommelen@vakmedianet.nl

Nr. Publication Closing Date Theme

1 26 January 9 January Tyres| Preview Velofollies

2 23 February 6 February Review Velofollies | Preview BMB | Ebike Experience

3 23 March 6 March Accessories & Parts | Shelf plansTwo-Wheeler shop of the year 2018

4 20 April 3 April E-Mobility

5 25 May 4 May Workshop | Return on Investment | Tools

6 / 7 20 July 3 July Business models | Retail concepts

8 24 August 7 August Clothing & Accessories | Review Eurobike

9 28 September 11 September Connectivity | Speed pedelec | Collecting e-bikes

10 26 October 9 October Dealer show: sale toppers 2018

11 23 November 6 November Two-Wheeler SPORT: sponsorship | retail concepts | sports brands

12 21 December 4 December Shop automation | E-Mobility

BikesE-bikes

Race / MTB

ToolsEntre-

preneur-ship

Shop interior

Shop automation

Accessories & Parts

Online Focus Themes

4

Print opportunitiesFrequency: 11x per year

Publication day: Friday

Total circulation: 4.000

* 1/1 page on trim size + 3 mm bleed around

460 x 300 mm

Trim size: 230 x 300 mm

Type area: 211 x 268 mm

103 x 268 mm

211 x 132 mm

2/1 page

IM right pagenext to text

IM left page next to text

1/1 page*

1/4 page 1/4 page 1/8 page 1/8 page

1/2 page 1/2 page

103 x 64 mm

103 x 132 mm

211 x 64 mm211 x 30 mm

2-page insert

Insert per extra 2-pages

Extra sizes

Classified advertisement min. 3

lines

Statistics

Website Monthly averages: (period from January - October 2017)

Newsletter

Pageviews 86,530

Visits 51,977

Visitors 34,060

Number of pageviews per visit 1,66

Duration of visit (in minutes) 1,19

Frequency 2x per week

Publication Monday and Thursday

Circulation 8,250 subscribers

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Tweewieler.nl opportunities

LeaderboardSpecifications728 x 90 pixels,max. 80 Kb + url

Specifications mobile320 x 100 pixels,max. 80 Kb + url

Animated HTML5or GIF banner

Leaderboard plusSpecifications944 x 150 pixels,max. 80 Kb + url

Animated HTML5or GIF banner

RectangleSpecifications336 x 280 pixels,max. 80 Kb + url

Specifications mobile300 x 250 pixels,max. 80 Kb + url

Animated HTML5or GIF banner

Leaderboard XLSpecifications944 x 150 pixelsAfter mouse-over expands to 944 x 300 pixels

Use specific template(Weborama)

RoadblockSpecificationsSee specs for leaderboard and rectangle

AdvertorialSpecificationsHeadline, body, pay-off400 chars. incl. spaces200 x 133 pixels,max. 80 Kb + url

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Tweewieler.nl opportunities

Full bannerSpecifications full banner468 x 60 pixels,max. 80 Kb + url

LogolinkSpecifications2 x 40 characters + logo max. 80 Kb + url (60 x 30 pixels)

LayerSpecificationsSpecificationsUse specific templateAsk you account manager for details

WallpapersSpecificationsAlways in combination with leaderboard or rectangle

Halfpage AdSpecifications336 x 600 pixels,max. 80 Kb + urlAnimated HTML5or GIF banner

BlockbusterSpecifications550 x 150 pixelsmax. 80kB + url

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Tweewieler.nl opportunities

Portraid AdSpecifications336 x 1020 pixels,max. 80 Kb + url

Animated HTML5of GIF banner

More information

Eelco HermansT: +31 (0)6 100 692 30E: eelcohermans@vakmedianet.nl

Marlies TrommelenT: +31 (0) 88 58 406 93 E: marliestrommelen@vakmedianet.nl

Sponsored contentMore information and specs: ask your account manager

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E-newsletter opportunities

BlockbusterSpecifications550 x 150 pixels, max. 80kB (static) + url

Weekly; Monday and

Thursday8,250

Publication newsletters Circulation

Advertising

Full bannerSpecifications468 x 60 pixelsmax. 80Kb + url

AdvertorialSpecificationsHeadline, body, pay-off 400 chars. incl. spaces + image 200 x 133 pixels, max. 80 Kb + url

10

HeaderlogoYour company logo

189 x 72 pixels (wxh)

Main advertorialHeadline, body, pay-off 400 characters including spaces.

Image 552 x 300 pixels (wxh)Background colour of your choice

AdvertorialHeadline, body, pay-off 200 characters including spaces

Image 270 x 150 pixels (wxh)

Specifications

8,250 Subscribers

Special newsletter

The Special Newsletter is a special edition which is sent to the subscribers to one or more regular newsletters. Alongside your communication activities, the Special Newsletter also includes new items (selected by the editor). The fast response time, the measurability of the response and the editorial environment make the Special Newsletter a very attractive way of reaching a broad target group.

• Effective reach: the newsletter reaches the high quality readership of Tweewieler

• Your message is sent to all newsletter subscribers• Your message is displayed in an extra large format

within an editorial format• Use of Vakmedianet’s e-marketing expertise• Increased traffic to your website

What is it? The benefits of the special newsletter

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Marketing report on the two-wheeler trade 2017Van Es Marketing Services

In 2017 the independent research firm Van Es (www.marktdata.nl) conducted a new study of the two-wheeler sector. This biennial study included research into the media for the two-wheeler trade.

The following charts have been reproduced from the marketing report. For more information, please contact your account manager.

Media used for orientation within the two-wheeler sector

Trade magazines 71%75%

Visits by reps 63%59%

Trade shows 62%54%

Education/training courses 54%59%

E-newsletters 49%51%

Open days/supplier events 48%48%

Suppliers' websites 43%42%

Suppliers’ documentation 39%34%

Trade publishers' websites 39%48%

Social media networks 26%26%

Word of mouth 22%27%

Events/conferences/seminars 20%21%

Industry association 20%27%

Webinars4%

Industry organisations 8%14%

Apps on smartphone or tablet 2%

Industry supplier guides 0%0%

2015 2017

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Most-read trade magazines

Reading intensity of most-read trade magazines

Completely A few pagesLargely Hardly at all

Marketing report on the two-wheeler trade 2017Trade magazines | Van Es Marketing Services

2015 2017

Tweewieler 96%95%

Fietsmarkt 69%64%

Fiets 51% 42%

BOVAGkrant 45% 42%

BIKE & Trekking 11%14%

Bike Europe7%

E-BIKE & Trekking 11%4%

Mountain Bike Plus 19% 3%

O2 Bikers 10% 2%

Tweewieler

Fietsmarkt

Fiets

BOVAGkrant

39%

35%

50%

36%

41%

34%

14%

29%

1%

5%

5%

12%

19%

26%

31%

24%

Spontaneously mentioned trade websites

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Marketing report on the two-wheeler trade 2017Website | Van Es Marketing Services

Tweewieler 41%

Bovag 13%

Fietsmarkt 8%

Shimano 3%

Sram 2%

Enra verzekeringen 2%

EBSC 2%

Compared with 2015, Tweewieler shows an 18% increase to 41%!

The Tweewieler website is the most-visited trade website by the respondents, followed at some distance by BOVAG and Fietsmarkt.

Spontaneously mentioned e-newsletters received

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Marketing report on two-wheel trade 2017E-newsletters | Van Es Marketing Services

Compared with 2015, Tweewieler shows a 27.5% increase to 52%!

Tweewieler is the most-commonly mentioned e-newsletter received from publishers of trade information, followed at some distance by Fietsmarkt and BOVAG.

Tweewieler 52%

Fietsmarkt 21%

Bovag 13%

Bike Europe 4%

Bosch 2%

Magura 2%