Print and Catalogue News www.franklinweb.com.au

Volume 20 / Summer 2017/18

PRESSINGISSUESPrint and Catalogue News www.franklinweb.com.au

Volume 20 / Summer 2017/18

Print and Catalogue News www.franklinweb.com.auPrint and Catalogue News www.franklinweb.com.auPRESSINGISSUES

D A T A D R I V E S C O N T E N T

Coming in 2018.

T A R G E T I N GPREDICTIVE

D A T A D R I V E S C O N T E N TD A T A D R I V E S C O N T E N T

PRESSINGISSUES SUMMER 2017/18

At Franklin we’ve always adopted the approach of moving on-wards and upwards and 2017 is no exception. Earlier this year I �ew to Germany to meet with manroland to purchase a new 80-page LITHOMAN press for our green�eld site in Huntingwood, in Western Sydney. With typical German e�ciency, the shipping and installation of the press all happened seamlessly. On October 30 we hit ‘go’ and the press was up and running, a week ahead of the planned deadline. Since then the press has been strutting its stu� and pumping out millions of high quality catalogues.

We’ve also opened Blue Star DISPLAY (Victoria), a new Point of Sale (POS) facility now housed at Franklin’s Sunshine print precinct. Blue Star DISPLAY features an enhanced o�ering and we have merged our POS services to better meet our customers needs.

As the year winds to a close we are in the �nal stages of integrating the AIW Printing business into Franklin. We’ve rationalised equipment and brought over key pieces of gear including presses, which further boosts our capabilities.

I want to extend my thanks to everyone for a great year and for helping us to integrate into the IVE Group. We are now part of Australia’s most innovative and diverse multi-channel marketing commu-nications company and that’s an exciting proposition.

So kick back, take a well-earned break and enjoy a safe and merry festive season because in 2018 it’s full steam ahead.

Contact Us.

03 Philosophy2017 got o� to a �ying start and there was no slowing down.

04 Year in reviewOrganic growth and strategic acquisitions deliver a great result across the IVE Group.

06 Industry newsACA research continues to prove why thecatalogue media channel is a winner.

Contents.

Melbourne Head O�ce 25-33 Fourth Avenue

Sunshine, Victoria 3020P 03 9229 3300 F 03 9229 3399

New South Wales O�ce 1/83 Derby Street

Silverwater, NSW 2128P 02 9748 0020 F 02 9748 7187

South Australia O�ce 61-63 Carrington Street

Adelaide, SA 5000P 08 8237 0574 F 08 8237 0555 www.franklinweb.com.au

Editor: Alison Stieven-Taylor

08 Franklin news Our new green�eld site in Western Sydney is now up and running.

10 Blue Star DISPLAY Our print precinct in Sunshine continues to expand with the opening of the new Point of Sale facility.

12 Your Work Celebrating some of the great work we’ve done in the lead up to Christmas.

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2017...What a great start!This year has seen much change at Franklin, and all for the better. We are now a true force to be reckoned with in the retail marketing channel with our capacity to draw on the greater offering of the broader IVE Group setting us apart.

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Contents.

South Australia O�ce61-63 Carrington Street

Adelaide, SA 5000

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At Franklin we’ve always adopted the approach of moving on-wards and upwards and 2017 is no exception. Earlier this year I �ew to Germany to meet with manroland to purchase a new 80-page LITHOMAN press for our green�eld site in Huntingwood, in Western Sydney. With typical German e�ciency, the shipping and installation of the press all happened seamlessly. On October 30 we hit ‘go’ and the press was up and running, a week ahead of the planned deadline. Since then the press has been strutting its stu� and pumping out millions of high quality catalogues.

We’ve also opened Blue Star DISPLAY (Victoria), a new Point of Sale (POS) facility now housed at Franklin’s Sunshine print precinct. Blue Star DISPLAY features an enhanced o�ering and we have merged our POS services to better meet our customers needs.

As the year winds to a close we are in the �nal stages of integrating the AIW Printing business into Franklin. We’ve rationalised equipment and brought over key pieces of gear including presses, which further boosts our capabilities.

I want to extend my thanks to everyone for a great year and for helping us to integrate into the IVE Group. We are now part of Australia’s most innovative and diverse multi-channel marketing commu-nications company and that’s an exciting proposition.

So kick back, take a well-earned break and enjoy a safe and merry festive season because in 2018 it’s full steam ahead.

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2017...What a great start!This year has seen much change at Franklin, and all for the better. We are now a true force to be reckoned with in the retail marketing channel with our capacity to draw on the greater offering of the broader IVE Group setting us apart.

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Blue Star DISPLAY features an enhanced o�ering and we have merged our POS services to better meet our

As the year winds to a close we are in the �nal stages of integrating the AIW Printing business into Franklin. We’ve rationalised equipment and brought over key

PRESSINGISSUES SUMMER 2017/184 5

“2017 was a fantastic year for the IVE Group across all business divisions,” reports Warwick Hay, Managing Director, IVE Group. “The marketing services and print communications industry is dynamic and constantly evolving. IVE’s response to this evolution has been to maintain relevance with our customers through ongoing investment and expansion of our product and service o�ering.”

The acquisition of Franklin WEB, and also AIW Printing, in December 2016, allowed IVE Group to enter the Large Format Web O�set (LFWO) sector with an incredibly strong o�er. As a result, we won a number of signi�cant contracts in the catalogue media channel and also established Franklin WEB NSW opening the Huntingwood green�eld site in October. Over the year we produced a staggering 3.5 billion catalogues!

Our Kalido division continued its growth trajectory into Asia with its expertise in data analytics, marketing automation and website optimisation delivering new contracts in Indonesia, Thailand and China. In April, on the strength of the success of Kalido Singapore, we opened Kalido Hong Kong.

Further enhancing IVE’s position as one of the leaders in data driven personalised communications was our acquisition of SEMA, a leading provider in personalised communication services with operations in Melbourne, Sydney and Brisbane. With almost 40 years’ experience, they have built a strong reputation supporting some of Australia’s largest brands through providing a wide range of services in the areas of customer data management, multi-channel electronic communications, transactional and direct marketing mail, scanning digitisation and archiving as well as marketing automation services.

SEMA will be integrated into Blue Star DIRECT. The combined business capabilities of Blue Star DIRECT and SEMA will create Australia’s leading integrated

data driven customer communications company with an unparalleled data-driven value proposition to the market.

This further consolidates IVE’s position as Australia’s leading vertically integrated marketing communi-cations company and strengthens IVE’s strategic expansion into data analytics, customer insights and marketing automation (IVE’s Kalido division is the leading Salesforce Marketing Cloud practice in Asia Paci�c).

We also opened the new Blue Star DISPLAY (Victoria) facility in Melbourne, as part of the Franklin WEB print precinct in Sunshine (see our story on page 10). And in Sydney, Blue Star CONNECT (NSW) moved into a new purpose-built 20,000 sqm facility in Erskine Park. This new facility is designed to support ongoing growth of the Group’s logistics and ful�llment o�er.

IVEO, our dedicated marcoms category management service also continued to attract new business and its work with L’Oreal was rewarded with the Kérastase Paris Brand Book winning the Specialty Retailers cate-gory in the Australasian Catalogue Awards in August.

The Pareto Group continued its important work supporting 120 Australian charities and non-pro�t organisations to reach their goals through strategic fundraising programs, which involved over one million outbound phone conversations.

It is an exciting time for our customers. As Australia’s leading diversi�ed marketing communications business IVE Group provides a wealth of expertise and opportunities for marketers to work at the vanguard. With more than 1700 employees across the Group, including a large creative cohort, we have the capacity to orchestrate communications across the marketing channel.

Together we can make 2018 an even greater success.

The only way is up!

Organic growth and strategic acquisitions deliver a great result.

46,000online ordersdespatched

3.5BILLION

cataloguesproduced

Pareto Groupwork with

120Australian charities

OVER1 MILLION

outbound phone conversations on

behalf of Australian charities

180MILLIONpersonalised direct

marketing mail packs

164

70MILLION

electronic direct mails

customer online ordering sites 15MILLION SMS's

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46,000online ordersdespatched

3.5BILLION

cataloguesproduced

cataloguesproduced

catalogues

Pareto Groupwork with

120Australian charities

OVER1 MILLION

outbound phoneconversations on

behalf of Australian charities

180MILLIONpersonalised direct

marketing mail packs

164

70MILLION

electronicdirect mails

customer onlineordering sites 15MILLION SMS's

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EVIEW

PRESSINGISSUES SUMMER 2017/186 7

A great year for the industry, a great year for the ACA.With a reported Audience Reach of 20.1 million Australians, the catalogue and letterbox media channel has proven once again that it is a clear winner over other mass media channels.

“What was once easily identi�ed as a ‘catalogue’ distributed via the ‘letterbox’ now comes in a range of sizes, paper ranges, colours, o�ers, brand conversations and more, delivered as addressed, unaddressed, in-store or via a newspaper insert. The channel has evolved and is performing stronger than ever. It is this versatility that is a signi�cant contributor to the channel’s success,” says Kellie Northwood, Chief Executive O�cer, Australasian Catalogue Association (ACA).

In the supermarket segment the high frequency of catalogues, and the diversity in design and o�ers, play key roles in the path to purchase, enticing value and budget conscious families with specials and everyday low prices. Supermarkets, who this year have trialed smaller sizes for their weekly catalogues, are reaching an impressive 8 million Australians every week, and from this, 5.4 million make a purchase.

Sectors such as Liquor perform well also, reaching 5.3 million Australians, Discount Department Stores 3.6 million and Electrical 2.6 million in weekly readership statistics. 35% of women rank Pharmacy catalogues as important and 48% of men favour Furniture/Hardware & Electrical.

In addition to siloed readership, research has found catalogues direct consumers to other marketing channels. For example, snapshots of the Liquor sector concluded that 569,000 Australians looked up a website in the last four weeks from reading a catalogue.

Many consumers keep their catalogues and refer to them over an extended period. Research indicates that catalogues are read and reread within the home and across age and gender groups. As a consequence, more retailers are investing in quality productions that extend the catalogue’s value and encourage readers to investigate the brand further.

As the channel grows, so does the work the ACA does. In the past year the Association has been busy analyzing catalogue and letterbox marketing research, reviewing industry metrics, developing case studies, watching consumer trends, running the annual Awards and meeting with retailers across Australia and New Zealand.

The ACA is committed to continuing its journey to evolve and remain a relevant resource, and in doing so they are reviewing the inclusion of Point-of-Sale, Merchandise and other sectors that connect campaigns to a single goal – to increase cut-through, strengthen brand engagement and achieve strong sales results.

“We’ve got some exciting initiatives coming up,” says Ms. Northwood. “In January we are launching a series of workshops with retailers and agencies across Melbourne, Sydney and Auckland. These workshops will explore which channels and what activities the direct members as well as the speci�ers (retailers) and in�uencers (agencies) want the Association to focus on in 2018 and beyond.”

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Huntingwood is up & running in record time.Check out our new large format web offset plant in Sydney.

The establishment of Franklin WEB NSW means that our customers in NSW and Queensland can now bene�t from a technologically advanced production facility that delivers a superior service to national retailers and faster speed to market.

As is the case in Melbourne, the Franklin green�eld operation in Huntingwood, in Western Sydney, is powered by the 80-page manroland LITHOMAN printing press, the world’s leading press in the high-quality, high-volume segment.

The massive LITHOMAN press arrived from Germany by ship and it was impressive to watch the engineers from manroland put this beast together. They installed it in record time and we were ready to get into production a week earlier than expected. Since October 30, it has been up and running producing a vast range of catalogues. It’s truly a sight to behold when this enormous large format web o�set press is purring along at phenomenal speeds.

LITHOMAN is known for its state-of-the-art drive technology and unparalleled quality & productivity. Automated functions make production highly e�cient and our press is set up for rapid changeover, which means we can turn jobs around incredibly fast.

We’ve also installed the latest in highly automated stitching and perfect binding equipment to enable a full service o�ering.

Our stunning plant in Huntingwood gives us greater �exibility in production planning and reduces distribution costs delivering more cost e�ective solutions for our customers.

Combined with the greater IVE Group o�ering, Franklin’s o�er is truly unbeatable. If you’d like a tour of the new plant, we’d be pleased to show you around.

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LITHOMAN is known for its state-of-the-art drive technology and unparalleled quality & productivity. Automated functions make production highly e�cient and our press is set up for rapid changeover, which means we can turn jobs around incredibly fast.

We’ve also installed the latest in highly automated stitching and perfect binding equipment to enable a full service o�ering.

Our stunning plant in Huntingwood gives us greater �exibility in production planning and reduces distribution costs delivering more cost e�ective solutions for our customers.

Combined with the greater IVE Group o�ering, Franklin’s o�er is truly unbeatable. If you’d like a tour of the new plant, we’d be pleased to show you around.

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Ready Set Go!

The new Blue Star DISPLAY facility opens in Sunshine.

Building on the growth in Point of Sale (POS) work that Franklin has been producing for our national retail clients, this month saw the completion of the merger between our operation and Blue Star DISPLAY with the opening of a brand new facility.

Now with signi�cant operations in both Sydney and Melbourne, Blue Star DISPLAY provides a comprehensive, retail display service. Our teams are specialists in conceptualising, designing, producing and installing temporary, semi-permanent and permanent display solutions for every retail environment.

“We are very excited about our alignment with Franklin,” says Gary Fawcett, General Manager Blue Star DISPLAY Victoria. “Franklin has such a fantastic reputation in the retail sector and is known for doing amazing work. Combining the capabilities of both companies really makes Blue Star DISPLAY a point of sale powerhouse. Our expanded capabilities allow us to produce a staggering array of point of sale and pack it, kit it and distribute it Australia wide at a speed and quality that is literally unrivalled.”

The new production facilities include the latest in wide and large format digital and inkjet printing technology and associated �nishing equipment. This technologically advanced equipment enables Blue Star DISPLAY to produce everything from counter stands, shelf talkers and consumer promotions materials, to complex free standing display units, internal and outdoor displays and banners, and large scale signage and posters.

Blue Star DISPLAY also has the capacity to source o�shore through IVE Group’s dedicated o�ce in China. There our team works with an established network of certi�ed suppliers that meet our high production, environmental and ethical standards. Flexibility in sourcing ensures our customers receive the most cost e�ective and e�cient solutions.

We work with customers to design solutions that attract consumers in store, drive sales and deliver positive brand experiences. We know how to turn browsers into buyers and are excited about the opportunities our new Sunshine home presents. If you’d like a tour of the new facility we’d be delighted to show you around.

ISSUES SUMMER 2017/18SUMMER 2017/18 11

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Ready Set Go!Ready Set Go!

The new Blue Star DISPLAYfacility opens in Sunshine.

Building on the growth in Point of Sale (POS) work that Franklin has been producing for our national retail clients, this month saw the completion of the merger between our operation and Blue Star DISPLAY with the opening of a brand new facility.

Now with signi�cant operations in both Sydney and Melbourne, Blue Star DISPLAY provides a comprehensive, retail display service. Our teams are specialists in conceptualising, designing, producing and installing temporary, semi-permanent and permanent display solutions for every retail environment.

“We are very excited about our alignment with Franklin,” says Gary Fawcett, General Manager Blue Star DISPLAY Victoria. “Franklin has such a fantastic reputation in the retail sector and is known for doing amazing work. Combining the capabilities of both companies really makes Blue Star DISPLAY a point of sale powerhouse. Our expanded capabilities allow us to produce a staggering array of point of sale and pack it, kit it and distribute it Australia wide at a speed and quality that is literally unrivalled.”

The new production facilities include the latest in wide and largeformat digital and inkjet printing technology and associated �nishing equipment. This technologically advanced equipment enables Blue Star DISPLAY to produce everything from counter stands, shelf talkers and consumer promotions materials, to complex free standing display units, internal and outdoor displays and banners, and large scale signage and posters.

Blue Star DISPLAY also has the capacity to source o�shore through IVE Group’s dedicated o�ce in China. There our team works withan established network of certi�ed suppliers that meet our high production, environmental and ethical standards. Flexibility in sourcing ensures our customers receive the most cost e�ective and e�cient solutions.

We work with customers to design solutions that attract consumers in store, drive sales and deliver positive brand experiences. We know how to turn browsers into buyers and are excited about the opportunities our new Sunshine home presents. If you’d like a tour of the new facility we’d be delighted to show you around.

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This stunning 48pp catalogue looks more like a magazine with its contemporary design, uncoated stock and product presentation. The catalogue kicks o� with an interview with award- winning winemaker Neville Rowe from Chateau Tanunda, ranked in the top 10% Australian

wineries. The interview sets the tone for a production that is full of great insights and suggestions for the festive season. The centre spread, which folds out to a double gatefold, features ‘The Extraordinarium, a hand picked selection of extraordinary gift ideas’ presented in the rich, sumptuous Christmas colours of red and gold.

Vintage CellarsExtraordinary Christmas

Drawing on the festive season colour palette to present its stylish range of gift ideas, this Minimax catalogue features red, gold and silver tones set on a clean white matt stock. The large format pages allow Minimax to showcase hero brands and theme products together. There’s a feature on metallic designs and patterns for serving ware, glasses and decorative items for the table, as well as gift ideas for

her including hats, bags and clothing. Exquisite tableware from Portugal and Italy also feature, along with glasses from Poland and cutlery from France making it easy to beautifully decorate the table for Christmas.

MinimaxNoel

It’s time to get the shopping list out with Kmart’s Gifts you can’t resist catalogue. This 48pp catalogue is packed with ideas for the whole family. There are toys for all ages including great o�ers on the popular LEGO range with over 150 LEGO items now at everyday low prices. And some very cool stocking �ller ideas like personalised jars of Vegemite available through Kmart’s in-store printing service – doesn’t everyone want a jar of Vegemite with their name on it? There are also decorations for the table and tree, and pages dedicated to summer clothing lines for babies through to adults. Plus there’s a promotion for the Salvation Army and the Kmart Wishing Tree Appeal, which raises money for those doing it tough.

KmartGifts you can't resist

Reinforcing Clark Rubber’s ‘everything’ brand positioning, this catalogue showcases a host of ‘things’ to make Christmas and summer fun. Opening with a selection of ‘things for stockings’ including giant �oating �amingo islands, funny face beach balls and engagement ring swim rings, this catalogue shouts ‘good times ahead’. There are ‘things’ for fun in the water and backyard, ‘things for summer,’ for the home, for sleepovers and for the garden. The centerspread features ‘everything pools’ ensuring those lucky enough to have a pool in their backyard can rely on Clark Rubber to keep their pool in

tiptop shape throughout the summer.

Clark RubberEverything Christmas

ideas’ presented in the rich, sumptuous Christmas colours of red and gold.

winning winemaker Neville Rowe from Chateau Tanunda, ranked in the top 10% Australian wineries. The interview sets the tone for a production that is full of great insights and suggestions for the festive season. The centre spread, which folds out to a double

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It’s time to get the shopping list out with Kmart’s Gifts you can’t resist catalogue. This 48pp catalogue is packed with ideas for the whole family. There are toys for all ages including great o�ers on the popular LEGO range with over 150 LEGO items now at everyday low prices. And some very cool stocking �ller ideas like personalised jars of Vegemite available through Kmart’s in-store printing service – doesn’t everyone want a jar of Vegemite with their name on it? There are also decorations for the table and tree, and pages dedicated to summer clothing lines for babies through to adults. Plus there’s a promotion for the Salvation Army and the Kmart Wishing Tree Appeal, which raises money for those doing it tough.

KmartGifts you can't resist

Reinforcing Clark Rubber’s ‘everything’ brand positioning, this catalogue showcases a host of ‘things’ to make Christmas and summer fun. Opening with a selection of ‘things for stockings’ including giant �oating �amingo islands, funny face beach balls and engagement ring swim rings, this catalogue shouts ‘good times ahead’. There are ‘things’ for fun in the water and backyard, ‘things for summer,’ for the home, for sleepovers and for the garden. The centerspread features ‘everything pools’ ensuring those lucky enough to have a pool in their backyard can rely on Clark Rubber to keep their pool in

tiptop shape throughout the summer.

Clark RubberEverything Christmas

tiptop shape throughout the summer.