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2017 Media Kit

MilfordBeacon

MiddletownTranscript

Smyrna/Clayton Sun-Times

DoverPost

SussexCountian

HockessinCommunity News

[ [Welcome to GateHouse Media Delaware

In a world of increasing advertising options, local community newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

The GateHouse Media Delaware group consists of six weekly community newspapers - Dover Post, Middletown Transcript, Sussex Countian, Milford Beacon, Smyrna/Clayton Sun-Times and Hockessin Community News.

Established in 1974, the Dover Post publishes on Wednesdays and is the flagship paper of the group. The publication strives to couple hard-hitting watchdog reporting on local municipal governments and school districts with nuanced human-interest pieces that put a face on the people working so hard to make Dover a great place to live, work and play. From stand-out athletes to local musicians to business and civic leaders, if they’re important to Dover, they’re important to the Dover Post.

Like the sundial that graces the cover each and every Wednesday, the Smyrna/Clayton Sun-Times, founded in 1854, strives to be the area’s singular source for reliable, hyper-local community news. Whether it’s town hall or the halls of Smyrna High School, the Sun Times is always there

to deliver the news that matters most to those who call the Smyrna and Clayton area home.

Serving Georgetown and its outlying areas since 1886, the Sussex Countian publishes each Thursday with hyper-local coverage of municipal news, the civic community and our schools. From the captain of the wrestling team to local church leaders, the Countian seeks to highlight those truly making a difference in central Sussex County.

Since 1868, the Middletown Transcript has chronicled the ever-changing landscape of the Middletown-Odessa-Townsend area. From the football field to our local farms and from the St. Georges Bridge to Silver Lake Park, the Transcript has Delaware’s fastest growing region covered each and every Thursday.

Founded in 2003, the Milford Beacon strives to be a valued source of high-quality news about the Garden City of the Two Counties each Wednesday. From municipal affairs to education and from business to sports, the Beacon is Milford’s top source for local news that matters.

Published every Friday, the Hockessin Community News was established in 1966 and strives to offer forward-looking community-oriented news that spotlights the events and people that make Hockessin and Pike Creek such great places to call home. The publication provides civic-minded news and information for its readers, from coverage of parades and festivals to civic meetings and the school board updates.

We offer a comprehensive selection of quality digital and print products to help grow your business.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of

resources to serve your marketing needslocally, regionally and nationally.

Portfolio Overview GateHouse Reach

[ [Market Profile State of Delaware

HockessinWilmington

Middletown

Smyrna

Dover

Milford

Georgetown/Millsboro

NewCastle

Kent

Sussex

Total Households

365,666Average Household Income

$84,024

Total Population

960,616

Children at Home 118,590 32%

2017 Nielsen - State of Delaware

Age18-34 215,770 29%35-44 112,928 15%45-54 125,317 17% 55+ 298,541 40%

Total Adults 752,556

Total Households 365,666

Gender Men 359,352 48%Women 393,204 52%

Home OwnershipOwn 264,199 72%Rent 101,467 28%

Education (adults age 25+)College Graduate 248,606 38% Some College, no degree 129,513 20% High School Graduate 207,449 31% Other 76,890 12%

Household IncomeUnder $35,000 97,632 27% $35,000-$49,999 48,775 13% $50,000-$74,999 67,520 13% $75,000+ 151,739 41%

Consumer ExpendituresConsumer Spending

Key Consumer categories Expenditure Apparel and Services $729 Contributions $674 Education $519 Food at Home $1,547 Food Away from Home and Alcohol $1,125 Health Care $2,094 Household Furnishings & Appliances $526 Housing Related Expenses $2,582 Personal Care Products and Services $379 Pet Expenses $215 Sports & Entertainment $1,274 Transportation & Auto Expenses $2,937

2017 Nielsen - State of Delaware

Total Annual Consumer Spending

$15.3 Billion

(in millions)

We will help you increase your sales.

We reachyour most profitable customers.

[ [Reach

Digital Traffic

Average Monthly Traffic doverpost.com Page Views 246,200 Unique Visitors 64,600

scsuntimes.com Page Views 146,900 Unique Visitors 20,900sussexcountian.com Page Views 46,200 Unique Visitors 13,100middletowntranscript.com Page Views 150,100 Unique Visitors 34,000 milfordbeacon.com Page Views 29,100 Unique Visitors 8,000hockessincommunitynews.com Page Views 39,700 Unique Visitors 12,800

Google Analytics Oct. 2016

EDUCATION

New plan to advanceenvironmental literacyPAGE 12A

COMMUNITY

House of Pride property manager Mary-Beth Johnson looks away as she gets her flu shot from Walgreens pharmacistTam Anh Lee. JEFF BROWN PHOTO

ALSO INSIDE: See photos from CR’s homecoming parade and Rider Pride Day PAGE 24A

State officials want the public toget flu vaccinations

There’s no forecastingthe flu

By Jeff Brownjeff.brown@doverpost.com

@DoPoJeff

Flu seasons are unpredictable. Statehealth officials are getting ready forwhatever comes their way this year.

The severity, timing and length of the sea-son changes from year to year, Departmentof Health and Social Services spokeswomanEmily Knearl said.

“We don’t do forecasts,” she said. “Whatwe try to do is prepare for the worst andhope for the best. What we tell people to dois to focus on prevention, and that meansgetting a vaccination,” she said.

SEE FLU, PAGE 7A

Hartly the subject of newdocumentary PAGE 6A

1.00 • VOL. 41 NO. 42 • DOVERPOST.COM • WEDNESDAY, OCTOBER 21, 2015 • Since 1975 • Serving Central Kent County

$1.00 • VOL. 163 NO. 43 • VOL. 28, NO. 43 • SCSUNTIMES.COM • WEDNESDAY, OCTOBER 21, 2015 • Since 1854 • CONTINUING THE SMYRNA TIMES

Smyrna High career pathways offer certifications, college credits

Preparingfor the ‘real world’By Jennifer Antonikjennifer.antonik@doverpost.com

Smyrna High School students can now soar to the highest heights after graduation, literally, according to Air

Force Junior ROTC senior aerospace scienceinstructor Col. Mark Hetterly.

Those seeking more than traditional cur-riculum can now learn to fly a plane, save alife, fix an engine or any number of otherpossibilities through the school’s pathwayprograms and gain certifications, collegecredits and other real world experiences inthe process.

SEE PATHWAYS, PAGE 5

Smyrna High School students in the aerospace science and leadership pathway are learning about airplanes and flying.Air Force Junior ROTC Col. Mark Hetterly says students coming out of this pathway also learn valuable citizenship andleadership skills for the future. SUBMITTED PHOTO

ALSO INSIDE: Country concert Friday, classical concert Sunday in Smyrna PAGE 21

LESSONS IN COMPASSION

Schools raise funds tohelp people with cancerPAGES 3 & 11

SPORTS

Smyrna football teamtakes over first place in division PAGE 16

LoDel festival to get Georgetown high with music, art

Fly southfor the fall

By Andre LamarAndre.lamar@doverpost.com@302DoAndre

On Saturday, a new attraction willget underway in Georgetown at16 Mile Brewery.

The LoDel Music & Arts Festival willfeature more than two dozen musicalacts across three stages, including popu-lar acts Lower Case Blues and BryanRusso & the Tragic Figures. There willbe food and arts vendors, family-friend-ly games and an indoor art gallery.

Some of the proceeds will benefit thelocal and international humanitarian ef-

SEE LODEL, PAGE 6

Lower Case Blues is one of the big names at the inaugural LoDel Music & Arts Festival at 16 Mile Brewery, Saturday. Picturedis Jake Banaszak (lead guitar) on the M&T Bank Grandstand at the Delaware State Fair in August. ANDRE LAMAR PHOTO

ALSO INSIDE: Sussex Tech takes on Dover today in Henlopen North division battle PAGE 7

EDUCATION

New loan program for IR teachers PAGE 5

CAREERS

Employers are looking for you.Check out opportunities inour classified section INSIDE

$1.00 • VOL. CXXVIII, NO. 43 • SUSSEXCOUNTIAN.COM • THURSDAY, OCTOBER 22, 2015 • Since 1886 • Serving Georgetown, Millsboro and central Sussex County

Your Town. Your Voice. Your News.Stop in and see us Monday through Friday 8 a.m. to 5 p.m.

1196 S. Little Creek l Dover, DE l 19901 l Phone: 302.678.5031

A dream come true

By Dolores M. BernalDolores.bernal@doverpost.com

@MOTDolores

At 26 years old Sydney Alford is oneof Middletown’s newest residents.She, along with her 5-year-old son,

will soon be moving into their new homeon North Catherine Street which was builtby her and staff from Habitat for Humani-ty over the summer.

SEE HABITAT, PAGE 6A

Sydney Alford, 26, cuts the red ribbon at the entrance of her new Habitat for Humanity home on North Catherine Streetin Middletown at a dedication ceremony held on Friday, Oct. 16. Alford is an office manager and a business student atWilmington University who put several “sweat equity” hours into helping build her new home. DOLORES M. BERNAL PHOTO

ALSO INSIDE: Two trick or treating opportunities in Middletown PAGE 15B

HEALTH

Flu clinics part of state’sdefense against diseasePAGE 10B

CAREERS

Employers are looking for you.Check out opportunities in ourclassified section INSIDE

$1.00 • VOL. 147 NO. 43 • MIDDLETOWNTRANSCRIPT.COM • THURSDAY, OCTOBER 22, 2015 • Since 1868 • The newspaper for southern New Castle County

Legislators, community welcome new Habitat for Humanity homeowners

FOOTBALL

Bucs look for fourth win in a row Friday at Indian RiverPAGE 10

Parade followed by big win for Bucsamid stormy weather

Home sweethomecoming

By Mike Finneymike.finney@doverpost.com@MikeOnMilford

Milford High School celebrated home-coming with a parade up WalnutStreet to Briggs Stadium Friday night.

Following the parade, the Buccaneers foot-ball team romped to a 48-0 triumph overSeaford in a homecoming game that saw atwo-hour delay due to rain and lightning.

With the inclement weather forecast to ar-rive at Briggs Stadium shortly after kickoff tothe football game, the traditional homecominghalftime ceremonies were held prior to kickoff.Sean Hinton was named Homecoming Kingand Cara Warren was crowned HomecomingQueen.

The skies then opened up four minutes intoMilford’s game against Seaford with heavy rainand lightning, bring on a two-hour delay. Itdidn’t dampen the enthusiasm of the Bucs’football team, however, as they improved to 4-1 with the shutout.

SEE GALLERY, PAGE 5

ALSO INSIDE: Check out the calendar for the latest Milford area events PAGE 3

Milford high’s cheerleading squad catches a ride during last Friday’s homecoming parade. MIKE FINNEY PHOTO

COMMUNITY

After referendum win, Milfordlooks to plug gaps in budgetand expand programs PAGE 6

$1.00 • VOL. 12, NO. 42 • MILFORDBEACON.COM • WEDNESDAY, OCTOBER 14, 2015 • Serving Milford, Harrington, Lincoln, Houston & Ellendale

Your Town. Your Voice. Your News.Stop in and see us Monday through Friday 8 a.m. to 5 p.m.

13 S. Front St. • Georgetown, DE • 19947 • Phone: 302.856.0027

Delaware Air National Guard members take part in Dover's Veterans Day Parade on Saturday. From front to back: Airman1st Class Eloisa Delacruz, Tech. Sgt. Michael Lawson, Tech. Sgt. Santita Mitchell, Maj. Mary Ellen Millman. JEFF BROWN PHOTO

ALSO INSIDE: ‘Protecting Your Identity’ program in Hockessin Nov. 14 CALENDAR, PAGE 14

A SOLDIER’S STORY

Hockessin World War II veteran recalls experience in Germany PAGE 9

NEW LOOK FOR ARTISANS SHOW

Hair salon joins Center forCreative Arts event PAGE 14

FREE • VOL. 48 No. 48 • HOCKESSINCOMMUNITYNEWS.COM • FRIDAY, NOVEMBER 13, 2015 • Since 1966 • ALSO SERVING PIKE CREEK

Coalition helps veteransfind services, resources

Joiningforces

By Mike Finneymike.finney@doverpost.com@MikeOnMilford

Larence Kirby wants service members and veterans to know that they have help when looking for assistance.

Veterans Day, he said, is an ideal time tolet them know where they can find thathelp.

Kirby, executive director of the DelawareCommission of Veterans Affairs, saidDelaware Joining Forces was created tohelp match service members and veteranswith a catalog of business partners whoseek to provide help and support to thestate’s 78,000 veterans.

SEE VETERANS, PAGE 7

60% of Total Adults

59% of Men

60% of Women

55% of Adults Age 18-54

67% of Adults Age 55+

66% of College Educated Adults

54% of High School Graduates

54% of HHI under $50,000

65% of HHI $50,000+

63% of Homeowners

55% of Families with Children in the Home Scarborough USA+ 2016 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

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PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

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DIGITAL SOLUTIONSdoverpost.com

scsuntimes.comsussexcountian.com

middletowntranscript.commilfordbeacon.com

hockessincommunitynews.comThriveHive

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A PRODUCT OF GATEHOUSE MEDIA DELAWARE | MARCH 2015

AIM FOR SUMMER FUN

Summer’s coming: What will your kids be doing?

STOP THE SNORE

A UNIQUE VISIT IN LEXINGTON

KENTUCKYHOME

A JOINT EFFORTActivity, arthritis, fuel the desire forsame-day joint replacement surgery

WHY SNORING GETS MORE DISRUPTIVE WITH AGE

LIFESTYLE 55FALL 2015 | A PUBLICATION OF GATEHOUSE MEDIA DELAWARE

Do you know your breast density?

Supporting young survivorsitall

INSIDE

2015

AN EDITION OF GATEHOUSE MEDIA DELAWARE

A PRODUCT OF GATEHOUSE MEDIA DELAWARE | APRIL 2015

◆ 3 ways to make your backyard irresistible to kids this summer

PAGES 3-4

◆ Looking for fun things todo with your family? Checkout our calendar of events

PAGES 5-11

FAMILY FUN GUIDE 2015FIRST STATE

2015HOW CHOOSE

TO

A guide to smart purchasingA SUPPLEMENT TO THE MILFORD BEACON AND SUSSEX COUNTIAN

INSIDEHow-To Choose...

... a garden center PAGE 2

... an RV PAGE 4

... an eye doctor PAGE 6

... a back specialist PAGE 8

... a home PAGE 10

... a hearing aid PAGE 12

... an appliance store PAGE 14

... an HVAC company PAGE 16

... gutters for your home PAGE 18

MOREthan fun

+Puzzles an amazing brain development tool

+ Travel idea: Austin, Texas + Protecting your child online

MIDDLETOWN/HOCKESSIN

EDUCATION GUIDE

JANUARY 2015A product of GateHouse

Media Delaware

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Tuscaloosa, AlabamaSeptember 25−26, 2015

Free Admission

Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

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3RD ANNUALBama Brew &Que

Tuscaloosa, AlabamaSeptember 25−26, 2015

Free Admission

Planned and coordinated by theYoung Professionals of Tuscaloosa,bring your best skills and compete

for both bragging rights andmonetary awards!

Festival-goers will have theopportunity to visit with

competitors while viewing a varietyof cooking styles and grilling

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Live Longer, Stronger Look Younger. More Muscle Stronger Bones Less Time Exercising!

A lot of Health and Fitness facilities talk a good talk about their equipment, staff and flooring but at Abstract, our mission is for YOU to Live Stronger, Longer! It’s not about us-It’s about you!! Save Time- Live Stronger- Look Younger - No Contracts- Private Training.

So lets talk a little about what Health and Fitness benefits a new client should expect:

Fat LossAs you will see below, we are losing muscle every year of life after the age of 25. We are becoming fatter as people and a nation. According to the newest statistics over 81% of America is overweight(over fat). This is not a good thing.

At Abstract we help our clients lose as much as 22 lbs. of fat in only 8 weeks! This is a huge change when you understand that 10 lbs. of fat is the size of a basketball. Through proper exercise, diet, motivation and accountability our clients lose on average 2 1/2 pounds of fat per week with only two 15 minute workouts. This is a total training time of just four hours over two months. When looking for changes in the body remember, it’s not about how much exercise, it’s about good exercise!! (Please see our Abstract Challenge page for latest winner!)

New Lean MuscleAs we age we lose muscle,in fact, according to research, we lose it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean muscle per decade. This loss of muscle drops our metabolic rate by 7% every 10 years. Ever wonder why you seem to eat the same or less as you did when you were 25 but the fat still comes on? What is the answer to this old problem? Less calories burnt because we have less lean muscle. By the way, this is a factor of disuse not aging.

Our clients will see a change in their bodies very quickly. In fact, usually within 6-8 weeks(if the client comes in with the right attitude)most will see an increase of 3 lbs. of lean muscle. New muscle will make a very dramatic change in not only how they feel but also on their metabolism. This new muscle will equate to an increase of around 100-130 more calories burnt at rest and a reversal of years of loss! More muscle will allow our client to lose fat faster and keep it off.

Stronger BonesPeople after the age of 25-30 begin to lose bone at a rate of 1% year. In just 10 years we will have lost 10% of our bone density. Most of us have heard about this condition, it has become almost epidemic, this is called Osteoporosis. Thats the bad news.The good news is that through proper exercise(Abstract strength training progam) people like you can stop and reverse this bone loss! Not only will their muscles get stronger but their bones will also. Some of our clients have seen an increase in bone density by as much as 16% in less than a year! This new bone helps our clients to take control of a vital part of their aging process- helping them live Younger and Stronger.

More Time!Time is of great importance to all of us. Life is going at an all time fast pace. When looking at an exercise program how many of us have 3-5 hours a week to devote to getting in better shape? If you are typical, your lucky to just stay ahead of what keeps being heaped upon you.

At Abstract Bodyworks we save you time. How would a weekly program of only 30 minutes fit into your busy life? How will an exercise program designed for you to achieve “3 times the results in 1/10th the time” affect the health goals you have set for yourself? Understand that this program will build strength, new bones, fight Type II diabetes and allow you to save your important extra time for other parts of your life!! As a matter of fact, many of our experienced clients train only 15 minutes a week. Now that is a great Return On Investment!

What our clients are saying...“I am 59 years old, and I have been training at Abstract Bodyworks for about 4 months. During this time, my two weekly workouts took me less than 30 minutes but they really changed my life. Infact, I am much leaner and stronger than I was at 30! I can’t believe that I could make such a difference in my health and fitness in so little time.I have to say the Abstract program prob-ably saved my life!” John A.

“I am 39 years old and I weighed 275 lbs. and diets had never worked for me. I certainly did not believe that working out for only 15 minutes twice a week and cutting my calories was going to work either. However to my surprise’ “8 weeks” later on after completing the Abstract Fat loss Challenge, I had lost over 30 lbs of fat! The great thing is not only am I leaner, but I am much stronger too.” Todd B.

“I want to tell you about the great things that have hap-pened to me by working out at Abstract. Since I have been doing the Abstract exercise program I am not losing ground i.e muscle loss, bone loss etc. I am grow-ing stronger, not weaker and can still do all the things I could do in my 20’s. I have more muscle, energy and I feel younger. You can’t beat that for only 15 minutes a week! The team at Abstract is now like part of my family!” Debra S.

Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212

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SP108629

Jeff Cash:Fire Chief, Cherryville Fire Department

I rely on The Gazette for news and informationabout what is going on in Cherryville andthroughout Gaston County. I like to keep up withwhat is happening with other emergency servicesagencies in the county and stay on top of newsabout schools, sports and entertainment.

Reporting on the work of emergency responders,The Gazette partners with us to keep thecommunity informed and helps make our casewhen the time for funding comes around everyyear from government agencies.

The Gazette also helps us inform residentson safety issues — preventing disasters likedeadly fires and how to respond in the event ofan emergency. It’s the best way I know to getinformation to as many people as possible at onetime. I would say The Gazette delivers more tothe community than just news.

The Gazette is part of my daily routine, and I useit every day to know what’s happening in ourcommunity and beyond.

We deliver more than the news to Cherryville andGaston County. We’re on your team — at workand after hours. It’s is just another way we’recommitted to our community.

A Halifax Media Group Company

Nobodydelivers like theGaston Gazette.

doverpost.com | scsuntimes.com | milfordbeacon.com1196 S Little Creek Road • Dover, DE 19901

(302) 678-3616

middletowntranscript.com | hockessincommunitynews.com24 W Main Street • Middletown, DE 19709

(302) 378-9531

sussexcountian.com13 S Front Street • Georgetown, DE 19947

(302) 856-0027

How to Reach Us

Nobody delivers likeGateHouse Media Delaware.

GateHouse Media Delaware delivers more than just the news to our community - it provides high-quality journalism and ongoing support for the businesses

and organizations that make a difference in Delaware’s communities.

MilfordBeacon

MiddletownTranscript

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SussexCountian

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