IN OTHER WORDS: We Help Startups Tell Their Stories What We Do: We translate strategy into powerful, memorable narratives. The narrative explains why you do what you do and how you will do it. We then use this narrative as the foundation of your marketing, sales, and fundraising content. Who We Help: We work with hyper-growth startups that struggle to explain their business clearly and succinctly, both internally and externally. They often share one or more of these issues:

• They want to scale to a new market and the old story doesn’t work • They’re concerned that the leadership team and employees don’t

share the same vision • They want to crisply articulate their story to investors, either for the

first time or because it’s changed since their last fundraising The companies we work with believe in the power of a foundational narrative and understand their success depends on the leadership team, employees, and customers' ability to articulate that narrative.

Benefits: A foundational narrative helps drive engagement, influence, and alignment with your customers, employees, partners, and investors. Whether you lack a shared story or need to update your current narrative, our process helps you and your team become more focused, unified, and productive.

Phase One: Narrative Development 3-4 weeks Discovery Activities

• Confirm client needs and project objectives • Conduct executive session and stakeholder interviews, if applicable • Identify audience(s) and map audience’s current and desire states

o From: Where is the audience right now and what do they believe?

o To: What do we want them to believe? What should be their shared understanding?

• Develop the “big idea”: the single phrase describing your business

INDUSTRY FOCUS AREAS

Sales Productivity

Customer Experience Ad Tech

Digital Health Customer Service

Workforce Collaboration Customer Service

Outcomes • Story arc • Big idea

Analysis + Development Activities

• Synthesize information from Discovery phase Outcomes

• Voice and tone guidelines • Organizational narrative (2-3 pages) • Story streams (specific story arcs to drive future content) for each

audience or sub-theme

Content Strategy and Execution (ongoing) Once complete, we take your core narrative and work with you to develop a range of deliverables. These may include the following: • Editorial themes and plans • Fundraising deck • Recruiting pitch • Website content • Thought leadership content:blogs, contributed articles, and

presentations • Demand gen materials • Keynote presentations • Customer summit strategy and presentations • Sales decks The content reflects your narrative, and, though evolving, is recognizable as your story.

REPRESENTATIVE CLIENTS

LinkedIn

Jive SalesforceIQ

KPCB Sequoia Medallia

Russell Reynolds Gladly Clari

Proteus Digital Health Stanford GSB Sourcegraph CrowdSmart

Magisto