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2017 IEDRC TURKU
CONFERENCES ABSTRACT
Turku, Finland; June 14-16, 2017
Co-Sponsored by
Published by
http://www.iedrc.org/
1
Items Pages
Welcome 2
Conference Committees 3-4
Conference Venue Information 5
Instructions for Publications 6
Instructions for Presentations 7
Conference Keynote Speakers 8-11
Full Schedule 12-13
Session 1: Marketing Management 14-17
Session 2: E-Business and Marketing Management 18-22
Poster Session 23-24
Upcoming Conferences Information 25-26
Note 27
Table of Contents
2017 IEDRC TURKU CONFERENCES
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Sponsored by
Welcome Remarks
On behalf IEDRC, we welcome you to Turku, Finland to attend 2017 International Conference on
E-commerce, E-Business and E-Government (ICEEG 2017), 2017 4th International Conference on
Innovations in Business and Management(ICIBM 2017). We’re confident that over the three days you’ll get
theoretical grounding, practical knowledge, and personal contacts that will help you build long-term,
profitable and sustainable communication among researchers and practitioners working in a wide variety of
scientific areas with a common interest in E-commerce, E-Business and E-Government, and Business and
Management.
On behalf of Conference Chair and all the conference committee, we would like to thank all the authors as
well as the Program Committee members and reviewers. Their high competence, their enthusiasm, their time
and expertise knowledge, enabled us to prepare the high-quality final program and helped to make the
conference a successful event.
Once again, thanks for coming to this conference, we are delegate to higher and better international
conference experiences. We will sincerely listen to any suggestion and comment; we are looking forward to
meeting you next time.
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Committees of ICEEG 2017 Conference Chair
Prof. Juha Kettunen, Turku University of Applied Sciences, Finland
Prof. Harri Ketamo, Tampere University of Technology, Finland
Program Chairs
Prof. Reima Suomi, Turku School of Economics, Finland
Prof. Ewa Ziemba, University of Economics in Katowice, Poland
Technical Committees
Prof. Panos M. Pardalos, University of Florida, USA
Assoc. Prof. Subhajit Basu, The University of Leeds, UK
Prof. Chyi Jaw, National Yunlin University of Science & Technology, Department of Business Administration
Asst. Professor Yong Liu, Department of Information and Service Economy, Aalto University School of Electrical
Prof. Ya-Ching Lee, National Sun Yat-Sen University, TaiwanDr.Chukiat Worasucheep, Faculty of Science, King
Mongkut’s University of Technology, THAILAND
Prof. Panos M. Pardalos, University of Florida, USA
Prof. Wang Quansheng, Nanjing University, China
Prof. Andrew B. Whinston, University of Texas, Austin, USA
Assoc. Prof. Subhajit Basu, The University of Leeds, UK
Assoc. Prof. Emad Bataineh, Zayed University, UAE
Prof. Chyi Jaw, National Yunlin University of Science & Technology, Department of Business Administration
Prof. Yogesh Dwivedi, School of Management, Haldane Building, Swansea University, UK
Prof. Hannu Schadewitz, University of Turku, Finland
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Committees of ICIBM 2017 Conference Chair
Prof. Juha Kettunen, Turku University of Applied Sciences, Finland
Program Chairs
Prof. Elżbieta Szymańska, Bialystok University of Technology, Poland
Prof. Cheol Park, Korea University, South Korea
Technical Committees
Prof. Koki Kyo, Obihiro university of Agriculture and Veterinary Medicine, Japan
Dr Ritesh Chugh, Central Queensland University, Australia
Dr, Nidhi Yadav, IIT Bhubaneswar, India
Assoc. Prof. Yanfang Sun, China University of Petroleum (East China), China
Assoc. Prof. Muhammad Arif, Bahria University Islamabad, Pakistain
Prof. Chien-Wei Wu, National Tsing Hua University, Taiwan
Assoc. Prof. Shahnaz Nayebzadeh, Department of Management,Yazd Branch, Islamic Azad University,Yazd, Iran
Prof. Vinod Kumar, Sprott School of Business, Carleton University, Ottawa, Canada
Dr. Khairul Anuar Mohd Ali, Graduate School of Management, Universiti Kebangsaan, Malaysia
Prof. Muzafar Shah Habibullah, Universiti Putra Malaysia, Malaysia
Assoc. Prof. Chang-Feng Zhou, National University of Defense Technology, China
Prof. Alexander Wollenberg, St. George’s University, Grenada, West Indies, Germany
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Conference Venue
Turku University of Applied Sciences
ICT City building
Joukahaisenkatu 3
FI-20520
Turku Finland
Turku University of Applied Sciences (abbr. TUAS, Finnish Turun ammattikorkeakoulu) is a
multidisciplinary higher education institution, located in the city of Turku in the Southwest Finland. The
institute began operations as a temporary polytechnic in autumn 1992. At the moment, the establishment
has approximately 9,300 students and 700 members of staff, making it one of the largest universities of
applied sciences in Finland.
Before 2006-01-10, the institution carried the English name of Turku Polytechnic.
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Introductions for Publications All accepted papers for the Turku conferences will be published in proceeding and those journals proceeding below.
2017 International Conference on E-commerce, E-Business and E-Government (ICEEG)
International Conference Proceedings Series by ACM, which will be archived in the
ACM Digital Library, and indexed by Ei Compendex and Scopus, and submitted to be
reviewed by Thomson Reuters Conference Proceedings Citation Index (ISI Web of
Science)
International Journal of e-Education, e-Business, e-Management and e-Learning
(IJEEEE) ISSN: 2010-3654
DOI: 10.17706/IJEEEE
Abstracting/ Indexing: Engineering & Technology Digital Library, Google Scholar,
Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
2017 4th International Conference on Innovations in Business and Management (ICIBM 2017)
International Journal of Innovation, Management and Technology (IJIMT, ISSN: 2010-0248,
DOI: 10.18178/IJIMT) as one volume, and will be included in Google Scholar, Ulrich's
Periodicals Directory, Engineering & Technology Digital Library, Crossref and ProQuest,
Electronic Journals Library.; etc.
Journal of Economics, Business and Management (JOEBM, ISSN: 2301-3567, DOI:
10.18178/JOEBM) as one volume, and will be included in Engineering & Technology
Library, Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google
Scholar, Crossref, and ProQuest.; etc.
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Instructions for Oral Presentations Devices Provided by the Conference Organizer:
Laptops (with MS-Office & Adobe Reader)
Projectors & Screens
Laser Sticks
Materials Provided by the Presenters:
Power Point or PDF Files (Files should be copied to the conference laptop at the beginning of each
session)
Duration of each Presentation (Tentatively):
Regular Oral Presentation: about 15 Minutes of Presentation and Q&A
Keynote Speech: 45 of Minutes Presentation and Q&A
Note: The time slots assigned here are only tentative. In case of any absence, presenters are recommended to
arrive 5-10 minutes earlier and stay for the whole session.
Instructions for Poster Presentation
Materials Provided by the Conference Organizer:
The place to put poster
Materials Provided by the Presenters:
Home-made Posters
Maximum poster size is A1 with vertical version
Load Capacity: Holds up to 0.5 kg
Best Presentation Award One Best Oral Presentation will be selected from each presentation session, and the Certificate for Best
Oral Presentation will be awarded at the end of each session on June 15, 2017.
Dress code Please wear formal clothes or national representative of clothing.
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Introductions for Keynote Speakers Keynote Speaker I
Prof. Elżbieta Szymańska
Bialystok University of Technology, Poland
Professor of Bialystok University of Technology, Manager of the Tourism Economy Chair and
businesswoman - the partner in association The Recreation Resort “The Sailor” at the Mazury Lakes,
Poland. She is also an Adjunct Professor of the Lazarski University in Warsaw. Participant of 14
research projects and Manager of some of them. Expert in Foresight Poland 2020 and Member of Polish
Economy Association and Senator of Bialystok University of Technology (cadence 2016-2020). The
Author of about 100 publications, including 5 books). She is a member of some organizations, including
the Polish Economists Association. The major fields of her study are as follows: theory of innovations,
service sector innovativeness, tourism economics, sustainable tourism, development of
non-governmental organizations.
Keynote Speech Title: The Influence of the Environment on the Tourism Enterprises Innovativeness
Abstract: Purpose: The aim of this article is to indicate exogenous factors which affect the
innovativeness of the tourism companies.
Methods: The Author attempts to identify the main factors by creating a model, subsequently verifying
the theoretical assumptions in the context of empirical studies and comparing the results of her own
research with those carried out by other researchers. In order to achieve the objective, the questionnaire
method was used and comparison analysis.
Findings: The paper presents the results of two conducted surveys: performed on a group of 215 tourism
enterprises (hotels, travel agencies and transport enterprises) and the survey performed on a group of 42
innovative tour operators. The study showed the following - there are determinants of innovativeness in
the microeconomic environment of respondents. Customers play a major role but the cooperation with
other firms is very important, too. Innovation policy, taking into account the foresight approach to the
service sector, can contribute to the innovation of these companies, and the whole economy.
Originality: This study presents the original results with implications for both research and innovation
policy. Contribution to the development of the science theory is a model which reflects the division of
these factors into those from the micro environment and the macro environment of a tourism company.
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Keynote Speaker II
Prof. Harri Ketamo
Tampere University of Technology, Finland
Adjunct Professor Harri Ketamo, Ph.D., is an independent researcher and start-up entrepreneur.
Currently he is founder of HeadAI ltd (AI/robotics) and adjunct professor at Tampere University of
Technology. Ketamo has published 86 international peer-reviewed research articles and had more than
200 presentations in international forums. Previously he has been e.g. Academy of Finland -granted
post-doc researcher, founder of gameMiner (game AI/data mining), director of education at Satakunta
University of Applied Sciences and founder of SkillPixels ltd (games based learning). Ketamo's research
interests are related to artificial intelligence, learning sciences and semantic computing. He has received
several international awards and nominations related to his R&D work, including e.g. European
Innovative Games Award 2009 (with gameMiner), BETT Awards 2014 (with SkillPixels) and the
Eisenhower Fellowship 2017.
Keynote Speech Title: Future of Work: Personalised Career Coaching and Skills based Microlearning
for Everyone
Abstract: In next two years everyone, globally, can have an access to personalised career coaching and
skills based micro-learning, on any topic they want. Because of artificial intelligence. Currently there are
more than 1B people looking for work-related education, and the number is growing fast. Because the
fourth industrial revolution, robots & AI, depending on source, we are going to loose some 1b-5b jobs
globally in next 30 years.
Our current education system can’t solve this challenge. There are not enough teachers, nor resources
to build materials. We can’t wait formal education solve this challenge, there is not just enough time.
The next generation of jobs are not about permanent full-time profession. There will be less and less
permanent profession based jobs. Rather there is micro-jobs, tasks, gigs, whatever we now call
freelancer work. It's cherry picking for someone, nightmare for someone.
And it's already here. The fourth industrial revolution. We just don't want to see it, because people in
general are afraid of big fundamental changes. In terms of Orwell, in 1984, Ignorance is strength.
But this is not about learning, it’s more related to identity. During first industrial revolution, our
identity slowly turned into work-based identity that it hasn’t been before. Identity has been related to
land and community, also before and after agricultural revolution some 10 000 years ago. Changing
identity needs time, at least couple of generations.
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This fourth industrial revolution is here and it is quick, we have no time to change our identity. Maybe
children under 15 can start grow with pieces of new identity. The new, post- industrial identity could be
related to personal skills, growth mindset and individual motivations to do something meaningful.
If we don’t do anything and just wait, there will soon be billions of unemployed people globally
without trust for the future, and that’s a real threat for our future, not AI. I understand that solving the
challenges related to fourth industrial revolution are too complex to solve in one piece, so we focus on
recognising personal skills, supporting growth mindset and enabling individual motivations to do
something meaningful.
We have already built an AI that learns micro-level semantics and meanings from natural language on
any given topic.
1) AI can learn organisations’ needs and individual skills & competences based on task descriptions
resumes, activities in social media, etc. AI make them visible as a personal skills map and it can suggest
new skills and competences to learn based on person’s own interests and existing skills.
2) AI produces micro learning on any required topic, on demand. Course production on any given topic
is a critical part in order to provide skills & competences based education for everyone.
3) AI runs the course as a individual’s personal coach
4) and it assess the skills
5) Finally, AI keeps the personal and organisational skills maps always up to date, so people can
immediately see where there is jobs, gigs, tasks available for her/him.
In other words, we use AI to bring 1-to-1 career coaching and highly personalised on-demand
micro-learning for everyone in two years. In longer period, we want to start activities to empower people
to find and discover some 1b-5b new kind of jobs in next 30 years.
We are now starting the piloting in Finland this summer, and the “career coaching and skills based
micro-learning” platform will be globally published in early 2018.
Next steps after that are:
To secure growth funding and design sustainable business model to turn the project into continuous,
self funded, activity.
To find partners to scale the idea globally. In this the Eisenhower Fellowships network is going to be
one of the key elements for successful implementation. Without this active, global, professional network
global implementation would take just too long.
So should we be afraid of future? No! We just have to understand to get prepared. AI and robots are
just tools, maybe the most powerful tools ever designed, but still tools. How we use tools depends on us.
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Keynote Speaker III
Prof. Ewa Ziemba
University of Economics in Katowice, Poland
Dr. Ewa Ziemba completed her Ph.D. and Post Ph.D. in management, with a major focus on
management information systems (University of Economics in Katowice). Her current research is in
information systems and technologies for business and public administration transformation. She has
published over 170 peer-reviewed papers and 18 books. She played an instrumental role in prestigious
international research projects. In recognition of her outstanding research and teaching, Ewa Ziemba has
been the recipient of numerous awards. She has received 16 awards of excellence from the Rector of the
University of Economics in Katowice. She has been awarded The Silver Cross of Merit and The Gold
Medal „For Long Service” from the President of Poland, The Medal of the National Education
Commission from the Ministry of National Education in Poland, and The Award of Fellow &
Distinguished Scholar and Excellence in Research & Scholarship Award and The Excellence in
Research & Scholarship Award from the International Institute for Applied Knowledge Management.
She has received five awards for the best papers at the international conferences. She has been awarded
grants founded by the Polish Ministry of Science and Higher Education and the National Science Center
of Poland. Ewa Ziemba serves on the editorial and editorial review board for several international
journals. She is the founding Editor-in-Chief of Online Journal of Applied Knowledge Management and
the Editor-in-Chief of Journal of Economic and Management. Ewa Ziemba is the Vice President for
Research Collaborations of the International Institute for Applied Knowledge Management.
Keynote Speech Title: Information Society: ICT as a Key Catalyst for the Sustainability
Abstract: This lecture represents an important voice in the scientific discourse on what constitutes a
sustainable information society, and provides a new comprehensive and forward-looking approach to
such a development. This approach is based on information and communication technologies (ICT) as a
key enabler for boosting the development of the sustainable information society. It focuses on the usage
of ICTs by the main stakeholders of society, including households, enterprises, and public
administration, in order to build an ecological, economic, socio-cultural, and political sustainability.
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Time Schedule
Day 1, June 14, 2017 (Wednesday)
Arrival Registration &
Conference Materials Collection
Venue: ICT City building
14:00-16:00 <Lobby>
Day 2, June 15, 2017 (Thursday)
Venue: Omega <Ground Floor>
Time: 9:20-18:00
09:20—09:30
Opening
Remarks
Prof. Harri Ketamo
Tampere University of Technology, Finland
09:30—10:15
Keynote Speech I
Prof. Elżbieta Szymańska
Bialystok University of Technology, Poland
Title: The Influence of the Environment on the
Tourism Enterprises Innovativeness
10:15—10:30 Coffee Break & Group Photo
10:30-11:15
Keynote Speech II
Prof. Harri Ketamo
Tampere University of Technology, Finland
Title: Future of Work: Personalised Career
Coaching and Skills based Microlearning for
Everyone
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11:15-12:00
Keynote Speech III
Prof. Ewa Ziemba
University of Economics in Katowice, Poland
Speech Title: Information Society: ICT as a Key
Catalyst for the Sustainability
12:00-13:30 Lunch
13:30-15:00
Authors’ Presentations
Session I (6 papers)
(Marketing Management)
15:00-15:15 Coffee Break
15:15-17:00 Session II (7 papers)
(E-Business and Marketing Management)
18:00 Dinner
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Authors’ Oral Presentations Session I
13:30-15:00
Venue: Omega Room
Theme: Marketing Management
Session Chair: Prof. Elżbieta Szymańska, Bialystok University of Technology, Poland
Prof. Irina Kohler, University of Fulda, Faculty of Business, Germany
* The time slots assigned here are only tentative. In case of any absence, presenters are recommended to arrive 5-10 minutes earlier and
stay for the whole session.
ID Title+ Author’s Name
M021-A
13:30-13:45
Corporate Philanthrophy – A Conceptual Approach to Corporate Citizenship
Communication
Irina Kohler
University of Fulda, Faculty of Business, Germany
Abstract: “Do good and be sure to make it known”.
Despite the fact that the topic of corporate citizenship is making its way forward on the
agenda of most companies and organizations today, the communication of their
socially responsible activities faces several challenges. First and foremost the
companies who attempt to communicate their corporate citizenship have to solve the
communication paradox of corporate citizenship: The more a company promotes its
corporate citizenship overtly and publicly, the less it will be believed by its relevant
stakeholders due to a general lack of trust in the business environment today.
As a consequence corporate citizenship communication needs to be transparent, legal,
truthful and easily understood in order to close the perceived (or real) gap between
corporate rhetoric and corporate practice, the so called “corporate hypocrisy”.
Corporate citizenship communication aims to promote a sense of identity and to
present a consistent and coherent image.
Therefore a conceptual approach to corporate citizenship communication has to be
deducted in order to scale back the communication paradox of corporate citizenship.
M003
13:45-14:00
Factors Affecting the Wages of Native Workers in Thailand's Construction
Industry
Chetsada Noknoi, Wannaporn Boripunt, Kanyapat Boomid and Satinee
Suwitphanwong
Business Administration Department, Faculty of Economics and Business
Administration, Thaksin University, Thailand
Abstract: This research studies the factors influencing the wages of native workers in
Thailand's construction industry. The sample used comprised some 156 native
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construction workers from Songkhla Province, Thailand. The utilized research
instrument was a questionnaire, with the data being analyzed according to frequency,
percentage, and regression analysis. The results revealed that in general, native Thai
construction workers are generally married males aged between 26 and 37 years old.
They typically have four to six years of education, are employed as laborers with an
average salary of 4,000–9,200 baht per month, and have fewer than five years of work
experience. Most Thai workers work five days a week. Each establishment typically
has 10–30 employees, with fewer than 10 of these being migrant workers in general.
Most Thai workers are at a 20–40% risk from work, and they have never changed
employer. The average wage of Thai workers was found to be 10,843.03 baht per
month with a standard deviation of 4,898.31 baht per month. Hypothesis testing
revealed that position, work experience, and the number of times they had switched
employer were the factors most affecting the wages of native Thai construction
workers. These three factors alone explain the salaries of Thai construction workers at
51.9 percent.
M006
14:00-14:15
Impact of Product Innovation in Building Brand Equity on Consumer’s choice
with a focus on Brand Resonance
Amit K. Sinha
MIT School of Business, India
Abstract: Despite abundance of empirical findings and the unprecedented interest,
researchers still lack a fundamental understanding of the factors and the mechanisms
through which innovation creates growth. Perhaps most frustrating has been the failure
to find an empirical measure of innovative activity that offers deep insight into the
underlying factors and mechanisms.
There are likely as many definitions of “innovation” as there are experts. The term can
be applied to new or improved products (as at Microsoft and Nintendo), processes (as
at Toyota, Walmart, Procter & Gamble), experience (as at Disney, Google, Target), or
business models (as at Hewlett Packard, Reliance, or Goldman Sachs).
The recent study focuses on fundamental gap to measure the empirical findings of
innovation impact on deep understanding of brand in terms of brand resonance.
Though primarily the study doesn’t make an effort to define brand resonance but while
developing the questionnaire for a sample size of 97 respondents, it has primarily
structured the items based on the Customer-Based Brand Equity Pyramid developed by
Keller under two major components i.e. emotional and rational route to brand
relationship building. The methodology applied for the research was primarily based
on scale development of the independent and dependent variables. The probability
factor in dependent value was more appropriate for logistic regression to test the
hypotheses.
The findings of the research contributed to the theory of brand resonance in relation to
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innovation strategy for the product categories where the deciding factor of the success
is to adapt the technology within competitive innovation framework in a given time
period.
M008-A
14:15-14:30
Why Do Firms Issue SEOs and Increase Dividends Simultaneously?
Chih-Jen Huang
Department of Finance, Providence University, Taiwan
Abstract: A number of studies have shown that the dividend signaling is as costly as
the external financing. The pecking order theory implies that the last choice of
financing is raising equity. Loderer and Mauer (1992) argue that firms should not
simultaneously pay dividends and conduct seasoned equity offerings (SEOs) with the
goal of maximizing firm value. However, Wang, Chen and Cheng (2010) demonstrate
the evidence that many firms increase the dividends aroundSEOs. John and Williams
(1985) indicate that the firms issuing stocks while paying dividendscan support a
higher stock pricesince dividends can transmit a positive signal. Given the fact that
dividend increases and SEO issuances are both expensive, the aim of this study is to
investigate the reasons why firms decide to increase cash dividends and issue SEOs
simultaneously from the perspectives of information asymmetry, agency problem, and
operating cash flow (OCF).
Using a sample of U.S. firmsfrom 2000 to 2010, we find that the firms with lower
degree of information asymmetry or agency problem are more likely to choose
simultaneous dividend increases and SEOs. The results support the findings of Loderer
and Mauer (1992) that there is weak evidencethatstockofferingdecisions could
benefitfromtheinformation disclosure in dividend announcements. Consistent with
OCF hypothesis, the firms with lowerOCFs are more likely to choose simultaneous
dividend increases and SEOs. Our findings shed some light on the possible
explanationswhy the firms conduct dividend increases and SEO issuances at the same
time.
M018-A
14:30-14:45
New Business models in digital economy? Cases of gift economy in China
Ling-Yi Huang
Nanfang College of Sun Yet-sen University, China
Abstract: Elder-Vass (2016) introduced the “diverse appropriative practices” which
aims at re-defining economy by using the term “provisioning economy”. Gift economy
is often neglected in these diverse appropriative practices. A gift economy is a mode of
exchange where valuables are not traded or sold, but rather given without an explicit
agreement for immediate or future rewards (Cheal, 1988). A gift economy contrasts
with a market economy, where goods and services are primarily exchanged for value
received.
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The gift economy is particularly suited to the distribution of digital goods (Elder-Vass,
2016:230). However, how to solve the tensions between a gift economy and a market
economy? Elder-Vass (2016:231) argued that the “the issue we face is not a choice
between a gift economy and a commodity economy”, the issues are “how much of the
economy will take a gift form, what kinds of gift form” and vice versa. Therefore, this
study attempts to examine “how much of the economy will take a gift form and what
kinds of gift form” and furthermore to reconcile the tension between a gift economy
and a market economy.
The method employed in this study was “illustrative case studies”. 5 cases of digital
economy with gift economy practices from China were selected to illustrate the usage
of “diverse appropriative practices”. The goals of this study were to propose the
possible new business models in the digital economy. Hopefully, this study can
contribute to the new media and digital economy entrepreneurship.
M019
14:45-15:00
A Study of Perceived Value in the Ride-Hailing Transportation Sector in Jakarta
Alexander Wollenberg and Lidia Waty
St. George’s University, Grenada, West Indies, Germany
Abstract: The article examines the effectiveness of promotion on repurchase intention
by perceived value and transportation mode preferences. The method of analysis of this
research is structural equation modeling (SEM) based on cluster sampling in Jakarta.
The findings of this research are: price promotion and other 7Ps marketing mix
elements have significant direct effect on perceived value. The strong factors among
those are price-promotion and process factors. Perceived value has a significant direct
effect on transportation mode preferences and subsequently on repurchase intention.
However, price promotion and other 7Ps in the marketing mix elements do not have a
significant direct effect on transportation mode preferences on the use of Indonesian
public motorcycles called Ojek and the booking process via ride-hailing apps.
Coffee Break 15:00-15:15
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Session II
15:1517:00
Venue: Omega
Theme: E-Business and Marketing Management
Session Chair: Prof. Alexander Wollenberg, St. George’s University, Grenada, West Indies, Germany
* The time slots assigned here are only tentative. In case of any absence, presenters are recommended to arrive 5-10 minutes earlier and
stay for the whole session.
ID Title+ Author’s Name
M031
15:15-15:30
The Use of Social Media in Teaching and Learning: a Case of SSRU’s Faculty
Members
Chaiwat Tantarangsee, Nithiwadee Kosarassawadee, Aungkana Sukweses
Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University,
Thailand
Abstract: The purposes of this study are to identify types of social media platforms
most frequently used in teaching and learning by the faculty members, and to find out
functions achieved in social media-based activities in teaching and learning. Samples
include 80 faculty members, Faculty of Humanities and Social Sciences, Suan
Sunandha Rajabhat University (SSRU), Bangkok, Thailand. A questionnaire is used to
collect data which is analyzed by SPSS program, and statistics employed include
percentage, Mean, and Standard Deviation. The study discloses the most frequently
used social media platforms in teaching and learning in highest level with average
spending time of more than 5 times a week include Websites and YouTube, and
Moodle. Moreover, 2 functions achieved by social media-based activities in highest
level with average time consumption of more than 5 times a week include retrieving
contents for classroom instruction from websites and YouTube followed by uploading
content for classroom instruction on Moodle. It can be concluded that the faculty
members perceive the technology usefulness and the ease of use of social media and
make use of it in teaching and learning in the form of social media-based activities.
M034
15:30-15:45
A Study of Romantic Relationships for Jewelry Design: The Case of Thai Women
Nattapong Kongprasert, Kageeporn Wongpreedee and Porngarm Virutamasen
Srinakharinwirot University,Thailand
Abstract: This study presented a study of romantic relationships of Thai women for
jewelry design. It was based on a questionnaire. It performed in three phases. First, it
was to explore the relationship between kind of love and love symbols of Thai women.
Second, it was to design new jewelry. The result from the first phase was interpreted
and used in this phase to design new jewelry. The love symbols are related to the
romantic relationship were used to design a new product. Third, it was to explore the
customer’s perception to new jewelry. New jewelry was used to interview the target
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customer to explore the customer’s perception to jewelry. Results can be used to guide
designers designing jewelry following the romantic relationship of Thai women and
love symbols.
EG0002-A
15:45-16:00
The Influence of Economic Thought on Architecture Theory
Tayawi Maysaa Abdul hussein
Science and Technology, Iraq
Abstract: Economy is one of the variables of the civilization which affect deeply on
the human activity, since architecture is physical product of the human activity and
represents the important sign which express civilization development in different
times, the theme is to take the relationship between economy and architecture in
contemporary stage .
Through taking the literature review of the relationship between economy and
architecture in the architectural researches, this appears the absence of conception
about the links between modern economic thought and architecture and between the
stages of development of economic thought and architecture .
The stage of the development of economic thought had been taken from the beginning
of Greek to the modern economic thought in the contemporary times with its opposite
faces ( Socialism and Capitalism ) and compare this stages through the detail of
theoretical frame ( conception of ownership , person- state relationship , general frame
of economy ) .
This frame has applied on architecture through the relationship between Marxist
socialism and architecture on the level of architectural criticism through the school of
Marxist criticism and on the level of architectural product through the socialist Russian
architecture (Soviet architecture) which represent the relationship between socialism
and architecture and create socialist city .
The relation between contemporary Capitalism and architecture which represent the
another face of modern economic thought on three levels the first is the theory of
fashion and architecture , the second is architectural criticism through the pragmatic
school of criticism , the third levels is architectural product through the economic
globalization architecture or contemporary capitalism architecture .
EG0003
16:00-16:15
Application of Structural Equation Modeling to Explain Online Shoppers'
Response to Price Comparison Sites
Ladislav Beranek, Radim Remes and Vaclav Nydl
University of South Bohemia, Faculty of Economics, Czech Republic
Abstract: Customers often use environment price comparison sites when they want to
buy some product or service over the Internet. These sites help them while searching of
products or services, give them an overview on prices, and other pieces of information.
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Moreover, they also can affect consumers' perception of the risks associated with
online buying. The purpose of this study is to develop a theoretical model which would
explain the factors influencing the intentions of online buyers to purchase in situation
when they use price comparison sites. The price consciousness, perception of quality
of delivery, reputation and risk perception were seen as factors influencing the
purchase intention of online buyers. The results show that information provided by
online price comparison site positively influences the perception of online shoppers,
and play a positive role in reducing risk and increasing purchase intention of
consumers.
EG0010
16:15-16:30
The Influence of Electronic Billing to Tax Compliance in East Africa Region
Theogene Habimana, Muhammad Kibuuka, Fahad Mutebi, and Jean De Dieu
Munyantore
St Lawrence University, Uganda
Abstract: Electronic Billing helps to increase the compliance of VAT, thus remain
focused on revenue mobilization and efficient service delivery to taxpayers (Lawrence
& John, 1999). Within the business community not everyone has yet understood the
advantages of the system. The general objective of the study was to investigate the
contribution of Electronic billing to tax compliance in Rwanda. Specific objectives
were to identify the key obstacles to usage of Electronic Billing in RRA; to analyze the
benefits of Electronic Billing to tax compliance in RRA; and to establish the
relationship between Electronic Billing usage and tax compliance in RRA. This
research should be beneficial to different users, such as researcher, Rwanda Revenue
Authority, taxpayers, and other researchers. The study adopted both descriptive and
analytical designs, and was both qualitative and quantitative. The target population of
this study was 4383 comprising of 947 employees of Rwanda Revenue Authority and
3436 taxpayers in Nyarugenge District. The sample size of the study was 99 people
including 22 RRA employees and 77 Nyarugenge District taxpayers, the researcher
used stratified and systematic random sampling method. Questionnaire with close
ended questions were used to collect data during the study for taxpayers. Documentary
review was also used. The data were presented using graphs and tables. The data
were also analyzed using Pearson correlation coefficient to determine the relationship
between the variables using SPSS. The study found that there is a strong and positive
relationship between Usage of EB and Performance of Tax compliance. The study
found that usage of EB is correlated to Performance of Tax compliance with
correlation coefficient of 97.0%. The study also concluded that EB help accountancy to
do good financial report Electronic Billing represent a potentially important tax
administration initiative, aimed at improving VAT compliance by transmitting
transaction records directly to the Rwanda Revenue Authority in real time and play
important role for ability to raise more income than before usage of EB leads to
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reduction of random tax audit, duration of audit period, paperwork for taxpayer and
auditors and also improving and minimizing the cost of record keeping by taxpayers.
Policy makers are recommended in the this area in order to find out the extent to which
the tax authorities should pay attention to tax payer training with regard to usage of
EB, to VAT, compliance and tax audits.
M023
16:30-16:45
The Influence of Corporate Disclosure on Credit Process Innovation in Savings
and Credit Cooperative Organizations
Habineza J., Luyonga H., Habimana T. and Mukasafari C
St Lawrence University, Uganda
Abstract: although corporate disclosure is a useful tool in credit process, risk exposure
and management are increasingly becoming the core challenges of modern business
enterprises in various sectors. The general objective of this research was to assess
whether corporate disclosures are contributing to access to credit innovation process.
The analytical research design was used, the population number of Ubaka Savings and
Credit Co-operative Organization (SACCO) selected randomly for study totals to 142
include 25 from employees and 117 from depositors and borrowers who worked with
Ubaka SACCO at least two years. In using the Yamane’ formula, the sample size was
equal to 104. The sampling technique that was used in this study is purposive sampling
method, questionnaires were used as data collection instruments. Both inferential and
descriptive statistics were used in this study. The statistical tool of analysis that the
researcher used was the Statistical Packaging for Social Sciences (SPSS). The study
found that one of important assumptions in decision making process and improvement
of credit access is existence of quality information. According to the problems
encountered in preparing financial statements in Ubaka SACCO, the study found that
companies frequently have other demanding roles and responsibilities and believe that
they cannot do their submission of the report when they have a few spare moments.
And, they often fail to find the time and continually postpone the delivery of their input
– not always being aware of looming deadlines. Concerning the relationship between
corporate disclosures and SACCOs access to credit, the researcher found that there is a
positive relationship between corporate disclosures and access to credit of SACCOs.
This study recommends that National Banks to speed up the sensitization campaign of
the SACCOs to focus on corporate disclosure as among the tools to the access to
credit.
M024
16:45-17:00
The Effect of Innovation Process on the Performance of Banking Sector in East
Africa Region Perspectives
Habimana T., Mbalire M. and Mukankusi M.G.
St Lawrence University, Uganda
2017 IEDRC TURKU CONFERENCES
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Abstract: This research investigated the effect of innovation process on the
performance of banking sector in East Africa on the case of KCBR. This study has the
specific objectives, such as to analyze the drivers that influence financial innovation in
KCB Bank Rwanda Ltd; to assess the challenges of innovation faced by KCB Bank
Rwanda Ltd performance; to assess the effects of innovation on financial performance
of KCB Bank Rwanda Ltd. The literature review in this research shows the theoretical
reviews and other past studies done by other scholars who have written on it and it also
shows the gaps which the study bridged and suggest ways of overcoming those gaps.
This study shows conceptual framework which links the independent variable
(innovation) to the dependent variable (banking sector performance).The research will
contribute to the knowledge of innovation and its effect on banking sector
performance. The research was designed under case study and used both descriptive
and correlational statistics. The targeted population of the study was 324 employees of
KCBR using simple random sampling approach, and then the sample size was 76
respondents determined using slovin’s formula and selected using stratified sampling
technique. The researcher collected data using questionnaires. The collected data was
presented using tables while statistical methods were used to ascertain the percentages
and frequencies upon which analysis and interpretation was based. This research found
that innovation is a key of mobilization in the large companies like KCBR. This
research concluded that, there is a positive and very high correlation (relationship)
between innovation and banking sector performance. The innovation KCBR influences
its performance on the rate of 87.9%. This research also recommended KCBR that in
order to attain sustainable performance, should focuses on corporate social
responsibility, corporate image, Pressure of the form of legal regulation, Pressure
resulting from globalization, Firm size, Legal protection of shareholders and Board
leadership structure as the main factors that should affect its innovation structure.
Dinner 18:00
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Poster Session ID Title+ Author’s Name
M032
Exploring the Critical Success Factors of Virtual-Agile it Projects: a Grounded
Theory Study
Hassan Amar and Markus Haag
University of Bedfordshire, UK
Abstract: Business dynamics and competition have necessitated IT organizations to
use virtual style of working depending on the principles of agile methods.
Virtual-agile IT projects are most relevant in the context of software and web
development, new product development and information system projects.
Organizations where fulfilling the demands of clients, face several complexities during
projects; mainly obstructed by differences in location, time, culture and working
dynamics etc. This developmental paper aims to explore some useful practices
undertaken in IT industry to deal with such criticalities. The research uses qualitative
methods and grounded theory methodology to generate emerging themes recognized as
codes or concepts; which were further transformed into categories based on their
properties and dimensions. Categories or sub-categories identified were arranged using
coding paradigm which helped to identify a core-category. Consequently, the
relationships were refined, arranged in a unique way in selective coding and a storyline
is discussed elaborating the relationships between various categories, sub-categories
and concepts. Finally, a conclusion is made and recommendations are suggested for
future research.
M028
Uncle Ho's leadership Analysis Report
Tran K. Sang
Phi Long Enterprise, Viet Nam
Abstract: This is about leadership capacity of leaders. That is not only about art, but
also science. A great leader has more concern of how to develop his staff's
competencies and an organization he manages. The key to avoiding a crisis in
management is to train and develop next better generation leaders. It is said that
leadership can be learned and developed skills naturally over time, but others will need
a little bit of training and guidance in order to become effective leaders while people
are born leaders. In fact, the important factor of the “determination” attracts on Uncle
Ho’s success during his journey of leadership. The determination trait is shown during
his leadership journey history, a great vision strategist, a transformational leadership,
an invariant wise leadership and a servant leadership also. It has been pulled out that
the effective leaders possess many different outstanding traits but others.
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EG0012
Time-Sensitive Analysis of Value Based Micro-Blogs
Tingting Liang, Yao Shi, Klaus Schmidt
Illinois State University, Normal, Illinois, USA
Abstract: Social Media have become a major component of today’s society.
Value-based blogs make billions of dollars a year from web-based commercial markets
which have become increasingly attractive entities for investors. This research will
focus on how to evaluate a blog’s value and how to make the invested money valuable.
The purpose of the study aims to identify the time-sensitive curve of the amounts of
visitors, so that business users who are interested in commercial marketing of social
media could optimize their returns of investments by investigating the relationship
between time of a post and its influences. In this research, the influences are measured
by three parameters, including Likes count, Reprint count and Comments count. The
results indicated that in addition to the content of a post, the following activities catch
followers’ attention: (1) encouraging them to reprint and make comment, (2)
mentioning influential people in posts by using “fans economy”, and (3) creating
product-related topics.
EG4001
An Applicable Conception of E-commerce in Provisions Support
De-fu HE , Xiao-ling HE, Yong KANG
Department of Quartermaster, Wuhan Economics Academy, Wuhan, China
Abstract: As E-commerce changes our living style, it will surely have a revolutionary
impact on logistics support. In order to apply E-commerce technology to provisions
support, several aspects should be emphasized when establishing an E-commerce
platform: a network platform linking military and non-military users; an information
publishing system; an identity authentication system; business management database;
and the use of joint operation. Furthermore, provisions support process involves online
ordering, merchant confirming, invoice transaction and financial settlement.
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Upcoming Conferences We are pleased to announce that 2017 International Conference on Software and e-Business (ICSEB 2017) will be held in Hong Kong
during December 28-30, 2017. The event falls within the scope of the continuation of initiatives carried out by the IEDRC for the past
three years through its editorial policy, its support for research and its efforts to facilitate networking opportunities among history and
culture researchers..
Publication
All registered papers for the ICSEB 2017 will be published in internaltional proceeding, which will be indexed
by EI compendex and Scopus or published by journal of software (JSW, ISSN 1796-217X) and will be
indexed by DBLP, EBSCO, DOAJ, ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, CNKI,etc.
Important Dates
Submission Deadline Before August 20, 2017
Notification Day September 10, 2017
Registration Deadline September 30, 2017
Conference Date December 28-30, 2017
Topics
Topics of interest for submission include, but are not limited to:
Methods and Techniques for Software Development
Software Maintenance
Requirements Engineering
Object-Oriented Technologies
Model-driven Architecture and Engineering
Re-engineering and Reverse Engineering
Software Reuse
Software Management
Model Engineering
Software Architectures Design
Frameworks and Design Patterns
Architecture-Centered Development
Submission Method:
Please log in the Electronic Submission System: https://easychair.org/conferences/?conf=icseb2017. (pdf only) to submit your full paper &
Abstract
Please visit www.icseb.org to know more information or welcome to contact [email protected].
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2018 9th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E 2018) will be held in San
Diego, USA during January 11-13, 2018.
Publication
All accepted papers will be selected and published according to the paper theme in the following Journal:
The accepted papers by IC4E 2018 will be published in International Conference Proceedings, which will be indexed by EI compendex
and Scopus.
The proceeding of IC4E 2017 has been indexed by EI Compendex and Scopus.
Important Dates
Submission Deadline September 10, 2017
Acceptance Notification September 30, 2017
Registration Deadline October 20, 2017
Conference Date January 11-13, 2018
Topics:
Topics of interest for submission include, but are not limited to:
e-Education: e-Commerce e-Business
e-learning evaluation and content Business-to-business e-commerce Innovative business models
mobile learning Mobile and pervasive commerce Virtual enterprises and virtual markets
Submission Method:
Please log in the Electronic Submission System:
https://easychair.org/conferences/?conf=ic4e2018. (pdf only) to submit your full paper & Abstract
Please visit www.ic4e.net to know more information or welcome to contact [email protected].
2017 IEDRC TURKU CONFERENCES
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Note