2017 BUILDER - Amazon Simple Storage Service€¦ · Crown Point Cabinetry Wood-Mode. 2017 Builder...

2 0 1 7 B u i l d e r B r a n d U s e S t u d y

1

RESEARCH

CONDUCTED BY

2017 BUILDERBRAND USE STUDY


2

TA B L E O F C O N T E N T S

Page

OBJECTIVES AND METHODS 7-9

PRODUCT SUMMARIES 10-112

DETAILED RESULTS 113

PRIMARY BUSINESS 114

NUMBER OF RESIDENTIAL UNITS BUILT 115

AVERAGE SALE PRICE 116

WILLINGNESS TO TRY NEW BRANDS 117

REASONS FOR WILLINGNESS TO TRY NEW BRANDS 118

TIMEFRAME FOR RESEARCHING NEW BRANDS 119

FINAL BRAND DECISION MAKER 120

GEOGRAPHIC DISTRIBUTION 124

PRODUCT CATEGORIES 125


3


PRODUCT CATEGORIES Summary Detailed Results

Bath Fixtures and Accessories 11 126

Bathroom Ventilation/Fans 13 131

Cabinets: Semi-Custom, Custom and Stock 15 136

Carpet 17 144

Caulks/Sealants 19 149

Central Vacuums 21 154

Ceramic Tile 23 159

Closet/Organization Systems 25 164

Decking: Composite/PVC 27 169

Decorative Mouldings & Columns: Exterior 29 177

Decorative Mouldings/Trim/Columns: Interior 31 185

Doors: Garage 33 193

Doors: Entry, Interior 35 198


4



Doors: Patio/Wide Window Openings 37 206

Electrical Systems/Load Centers 39 215

Exterior Foundation Waterproofing (Construction Phase) 41 220

Engineered I-Joists 43 225

Exterior Wall Sheathing 45 230

Faucets 47 235

Fireplaces 49 243

Flooring: Laminate, Vinyl, Wood 51 248

Garage Door Openers 53 256

Generators 55 261

Housewrap 57 266

HVAC 59 271

Insulation 61 276

Kitchen Appliances 63 281


5



Laundry Appliances 65 289

Lighting 67 294

Lighting Controls/Switches 69 299

Locksets/Hardware 71 304

Manufactured Stone 73 309

Oriented Strand Board 75 314

Paints/Stains/Varnishes 77 319

Roofing: Asphalt/Fiberglass Shingles 79 324

Roofing: Clay/Concrete/Synthetic Tiles 81 329

Roofing: Metal 83 334

Shower Doors/Surrounds 85 339

Siding: Brick & Brick Veneer 89 344


6



Siding: EIFS/Stucco 89 349

Siding: Engineered Wood 91 354

Siding: Fiber Cement 93 359

Siding: Insulated/Vinyl 95 364

Surfacing: Laminate, Quartz, Solid Surfaces 97 372

Underlayment 99 379

Wallboard 101 384

Water Heaters 103 389

Windows: Fiberglass 105 394

Windows: Vinyl 107 399

Windows: Wood & Clad-Wood 109 406

Windows: Skylights/Roof 111 411


7

OBJECTIVES AND METHODS


8

O B J E C T I V E S A N D M E T H O D S

The Brand Use findings cited in this report are based on a survey

sponsored by Hanley Wood on behalf of their publication, BUILDER. The

survey was conducted by The Farnsworth Group.

PROJECT OBJECTIVES

The purpose of this research is to profile the brands used by builders.

Specific areas of inquiry included:

The number and average sale price of residential units built in 2016.

Familiarity, use and opinions about brands in 51 product categories

Importance of factors influencing brand selection within each product

category

PROJECT METHODOLOGY

The survey was conducted online and included Hanley Wood subscribers

classified as “Builders, Builders-developers or General Contractors.” The

data was collected from November 2016 through January 2017 and is

based on 936 qualified responses.


9

P R O J E C T R E S U LT S

The following pages present a graphic summary of brand-related results

by product category.

Only the top three brands have been included in the charts for each

question, based on the percentage of respondents indicating each brand

(or the average rating provided for each). Full results for all brands and

questions are listed in the Detailed Results section of this report.

BASES FOR RESULTS

The bases for the percentages vary depending on the number of

products they have influence in selecting or purchasing for their

firm’s projects

Results of the quality ratings are based on those giving a rating for

each brand

Brands not mentioned (receiving 0% mentions) are not included in

the detailed results


10

PRODUCT SUMMARIES


Brand Familiarity Brands Specified/Used in the Past 2 Years

Brands Specified/Used Most Quality Rating

11

TOP 3 – BATH FIXTURES AND ACCESSORIES

91.8%

94.5%

94.5%

American Standard

Kohler

Delta

62.3%

72.6%

76.0%

American Standard

Delta

Kohler

17.8%

20.5%

30.8%

Delta

Moen/Creative SpecialitiesInternational

Kohler

5.91

6.02

6.18

1 2 3 4 5 6 7

Hansgrohe

Toto

Kohler


Importance of Factors Influencing Brand Selection

12

BATH FIXTURES AND ACCESSORIES

4.29

5.07

5.46

5.77

5.82

6.02

6.13

6.60

1 2 3 4 5 6 7

Green/sustainable features

Strong relationship with the manufacturer/dealer

Ease of installation

Strength of manufacturer's brand/reputation

Product price

Warranty

Availability of product through your dealer

Product performance




13

TOP 3 – BATHROOM VENTILATION/FANS

69.6%

89.2%

92.6%

Panasonic Eco Solutions

Broan

NuTone

37.2%

70.3%

71.6%


Broan

NuTone

20.3%

31.8%

31.8%


Broan

NuTone

5.30

5.34

5.76

1 2 3 4 5 6 7

Broan

NuTone




14

BATHROOM VENTILATION/FANS

4.18

4.49

5.19

5.51

5.60

5.67

5.85

6.50

1 2 3 4 5 6 7





Product price

Warranty


Product performance




15

TOP 3 – CABINETS: SEMI-CUSTOM, CUSTOM AND STOCK

64.6%

68.5%

72.3%

Aristokraft

Merillat

KraftMaid

25.4%

27.7%

33.1%

KraftMaid

Merillat

Armstrong

8.5%

9.2%

10.8%

Timberlake

Merillat

KraftMaid

4.89

4.89

5.14

5.17

1 2 3 4 5 6 7

Bruce

Timberlake

Crown Point Cabinetry

Wood-Mode



16

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCK

5.01

5.27

5.31

5.79

5.94

6.02

6.15

1 2 3 4 5 6 7




Product price

Warranty


Product performance




17

TOP 3 – CARPET

29.2%

88.3%

91.2%

Beaulieu

Shaw

Mohawk

8.0%

8.0%

71.5%

73.7%

Beaulieu

Dalton Paradise Carpet

Mohawk

Shaw

1.5%

33.6%

47.4%

Beaulieu

Mohawk

Shaw

4.74

5.61

5.63

1 2 3 4 5 6 7

Beaulieu

Mohawk

Shaw



18

4.16

4.56

4.80

5.52

5.70

5.91

6.01

6.20

1 2 3 4 5 6 7





Warranty


Product price

Product performance

CARPET




19

TOP 3 – CAULKS/SEALANTS

84.9%

86.5%

93.7%

GE Silicones, Sealants,Adhesives

Loctite

Gorilla Glue

65.9%

65.9%

75.4%

Dow Corning

Loctite


12.7%

14.3%

21.4%

OSI Sealants

DAP (Phenoseal


5.80

5.84

5.89

1 2 3 4 5 6 7

Loctite

Gorilla Glue




20

CAULKS/SEALANTS

4.11

4.32

4.92

5.42

5.51

6.11

6.27

6.75

1 2 3 4 5 6 7




Warranty

Product price



Product performance




21

TOP 3 – CENTRAL VACUUMS

68.9%

68.9%

77.9%

Beam Central Vacuum Systemsby Electrolux

Hoover

NuTone

17.2%

36.1%

45.1%

Eureka

Beam Central VacuumSystems by Electrolux

NuTone

7.4%

7.4%

25.4%

32.8%

Eureka

H-P Products VACUFLO

Beam Central Vacuum Systemsby Electrolux

NuTone

5.05

5.36

5.60

1 2 3 4 5 6 7

Hoover

NuTone

Beam Central VacuumSystems by Electrolux



22

CENTRAL VACUUMS

4.09

4.96

5.38

5.53

5.56

5.88

5.94

6.29

1 2 3 4 5 6 7





Product price


Warranty

Product performance




23

55.3%

55.3%

63.4%

83.7%

Florida Tile

Shaw

American Olsen

Dal-Tile

27.6%

36.6%

69.1%

Florida Tile

American Olsen

Dal-Tile

7.3%

7.3%

43.1%

American Olsen

Florida Tile

Dal-Tile

5.65

5.83

5.85

1 2 3 4 5 6 7

Arizona Tile

Dal-Tile

Porcelanosa

TOP 3 – CERAMIC TILE



24

CERAMIC TILE

4.68

5.02

5.20

5.32

5.76

6.07

6.26

1 2 3 4 5 6 7




Warranty

Product price


Product performance




25

78.2%

81.2%

82.7%

California Closets

Rubbermaid

Closet Maid

22.6%

35.3%

53.4%

California Closets

Rubbermaid

Closet Maid

10.5%

12.8%

35.3%

California Closets

Rubbermaid

Closet Maid

5.20

5.20

5.34

5.39

1 2 3 4 5 6 7

Gladiator Garage Works(Whirlpool)

Rubbermaid

Closet Maid

California Closets

TOP 3 – CLOSET/ORGANIZATION SYSTEMS



26

CLOSET/ORGANIZATION SYSTEMS

3.87

4.52

5.08

5.43

5.66

5.79

5.95

6.30

1 2 3 4 5 6 7




Warranty


Product price


Product performance




27

TOP 3 – DECKING: COMPOSITE/PVC

77.1%

78.8%

82.2%

AZEK Decks

CertainTeed

Trex

33.9%

48.3%

62.7%

CertainTeed

AZEK Decks

Trex

11.0%

16.9%

41.5%

AZEK Decks

CertainTeed

Trex

5.27

5.57

5.58

1 2 3 4 5 6 7

TimberTech

Trex

AZEK Decks



28

DECKING: COMPOSITE/PVC

4.41

5.13

5.60

5.70

5.89

6.01

6.05

6.53

1 2 3 4 5 6 7




Product price


Warranty


Product performance




29

TOP 3 – DECORATIVE MOULDINGS & COLUMNS: EXTERIOR

69.2%

78.6%

82.9%

AZEK Trimboards

HardieTrim (James Hardie)

CertainTeed

47.0%

53.8%

64.1%

AZEK Trimboards

CertainTeed

HardieTrim (JamesHardie)

11.1%

13.7%

28.2%

AZEK Trimboards

CertainTeed

HardieTrim (James Hardie)

5.66

5.72

5.94

1 2 3 4 5 6 7

HardieTrim (JamesHardie)

AZEK Trimboards

Permacast (HB&G)



30

DECORATIVE MOULDINGS & COLUMNS: EXTERIOR

4.74

5.23

5.77

5.84

5.88

6.13

6.47

1 2 3 4 5 6 7




Warranty

Product price


Product performance




31

TOP 3 – DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR

41.4%

54.1%

62.2%

Crown Columns andMillwork

Flex Trim

Fypon

25.2%

29.7%

36.9%

Permacast (HB&G)

Flex Trim

Fypon

7.2%

7.2%

11.7%

12.6%

Flex Trim

WindsorONE (WindowMill)

Permacast (HB&G)

Fypon

5.74

5.74

5.86

6.10

1 2 3 4 5 6 7

Fypon

White RiverHardwoods

Permacast (HB&G)

Enkeboll Designs



32

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR

4.59

4.99

5.37

5.60

5.65

6.01

6.03

1 2 3 4 5 6 7



Warranty


Product price


Product performance




33

TOP 3 – DOORS: GARAGE

70.5%

78.8%

79.5%

Clopay

JELD-WEN

Overhead Door

34.1%

36.4%

37.9%

Wayne-Dalton

Clopay

Overhead Door

17.4%

18.2%

18.9%

Clopay

Wayne-Dalton

Overhead Door

5.47

5.58

5.61

1 2 3 4 5 6 7

Overhead Door

Clopay

Wayne-Dalton



34

DOORS: GARAGE

5.19

5.27

5.32

6.04

6.04

6.10

6.42

1 2 3 4 5 6 7




Product price

Warranty


Product performance




35

TOP 3 – DOORS: ENTRY, INTERIOR

45.5%

59.3%

63.4%

Masonite

JELD-WEN

Therma-Tru

14.6%

19.5%

26.8%

Masonite

JELD-WEN

Therma-Tru

5.50

5.74

5.76

1 2 3 4 5 6 7

Simpson

Pella

Therma-Tru

82.9%

83.7%

90.2%

Masonite

Therma-Tru

JELD-WEN



36

DOORS: ENTRY, INTERIOR

4.85

5.32

5.61

5.90

5.96

6.12

6.50

1 2 3 4 5 6 7




Product price

Warranty


Product performance




37

TOP 3 – DOORS: PATIO/WIDE WINDOW OPENINGS

36.9%

39.3%

63.9%

Pella

JELD-WEN

Andersen

12.3%

12.3%

12.3%

24.6%

JELD-WEN

Marvin

Pella

Andersen

5.64

5.89

6.01

1 2 3 4 5 6 7

Pella

Marvin

Andersen

85.2%

86.1%

94.3%

Pella

JELD-WEN

Andersen



38

DOORS: PATIO/WIDE WINDOW OPENINGS

4.47

5.41

5.70

5.74

5.92

6.12

6.26

6.56

1 2 3 4 5 6 7





Product price


Warranty

Product performance




39

TOP 3 – ELECTRICAL SYSTEMS/LOAD CENTERS

47.1%

53.7%

80.2%

Siemens

GE Appliances

Square D by SchneiderElectric

15.7%

16.5%

53.7%

Siemens

GE Appliances


5.66

6.04

6.24

1 2 3 4 5 6 7

GE Appliances

Siemens


76.9%

84.3%

87.6%

Siemens


GE Appliances



40

ELECTRICAL SYSTEMS/LOAD CENTERS

4.74

5.23

5.72

5.81

5.91

6.12

6.21

6.52

1 2 3 4 5 6 7





Product price

Warranty


Product performance




41

TOP 3 – EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)

12.6%

12.6%

29.9%

Delta (Cosella-Durken)

Watchdog

Tuff-N-Dri

8.7%

11.8%

23.6%

Watchdog


Tuff-N-Dri

5.23

5.50

5.96

1 2 3 4 5 6 7


Tuff-N-Dri

Watchdog

24.4%

29.1%

50.4%

Rub-R-Wall


Tuff-N-Dri



42

EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)

4.56

4.71

5.26

5.45

5.55

5.80

6.03

6.38

1 2 3 4 5 6 7




Product price



Warranty

Product performance




43

TOP 3 – ENGINEERED I -JOISTS

50.9%

53.5%

57.9%

Georgia Pacific

Boise Cascade

Trus Joint(Weyerhaeuser)

17.5%

23.7%

33.3%

Georgia Pacific

Boise Cascade


5.80

5.85

6.03

1 2 3 4 5 6 7

LP

Georgia Pacific


82.5%

87.7%

89.5%


Georgia Pacific

Boise Cascade



44

ENGINEERED I -JOISTS

4.57

5.17

5.49

5.93

5.96

6.11

6.21

6.48

1 2 3 4 5 6 7




Product price


Warranty


Product performance




45

TOP 3 – EXTERIOR WALL SHEATHING

36.1%

38.7%

39.5%

Owens Corning

LP

Dow Styrofoam

11.8%

11.8%

16.0%

16.8%

Owens Corning

Weyerhaeuser

LP

ZIP System WallSheathing (Huber…

5.66

5.72

5.91

1 2 3 4 5 6 7

Weyerhaeuser

Owens Corning

ZIP System WallSheathing (Huber

Engineered Woods)

68.9%

71.4%

73.9%

ZIP System WallSheathing (Huber

Engineered Woods)

Georgia-Pacific(DensGlass Gold)

Dow Styrofoam



46

EXTERIOR WALL SHEATHING

4.44

4.93

5.31

5.73

5.80

6.01

6.08

6.35

1 2 3 4 5 6 7




Warranty


Product price


Product performance




47

TOP 3 – FAUCETS

67.5%

69.3%

71.1%

Moen

Delta

Kohler

27.2%

28.1%

30.7%

Moen

Delta

Kohler

5.78

5.87

6.21

1 2 3 4 5 6 7

Moen

Grohe

Kohler

91.2%

91.2%

93.0%

93.9%

AmericanStandard

Moen

Delta

Kohler



48

FAUCETS

4.22

5.11

5.69

5.73

5.79

6.08

6.13

6.51

1 2 3 4 5 6 7





Product price

Warranty


Product performance




49

TOP 3 – FIREPLACES

28.7%

38.3%

42.6%

Majestic

Heatilator

Heat & Glo

12.2%

20.9%

22.6%

Majestic

Heatilator

Heat & Glo

5.50

5.59

5.80

1 2 3 4 5 6 7

Heatilator

Napoleon

Vermont Castings

67.8%

69.6%

77.4%

Majestic

Heat & Glo

Heatilator



50

FIREPLACES

4.09

4.89

5.09

5.37

5.75

5.82

5.83

6.18

1 2 3 4 5 6 7





Product price

Warranty


Product performance




51

TOP 3 – FLOORING: LAMINATE, VINYL, WOOD

33.3%

35.0%

45.0%

Mohawk

Bruce

Armstrong

12.5%

14.2%

15.0%

Mohawk

Bruce

Armstrong

5.57

5.62

5.67

1 2 3 4 5 6 7

Goodwin Heart Pine

Bruce

Armstrong

75.8%

75.8%

83.3%

Lumber Liquidators

Pergo

Armstrong



52

FLOORING: LAMINATE, VINYL, WOOD

4.28

4.96

5.39

5.89

6.01

6.02

6.19

6.59

1 2 3 4 5 6 7





Product price

Warranty


Product performance




53

TOP 3 – GARAGE DOOR OPENERS

28.8%

31.5%

63.1%

Genie

Overhead Door

LiftMaster

9.9%

14.4%

48.6%

Chamberlain

Overhead Door

LiftMaster

5.34

5.67

6.07

1 2 3 4 5 6 7

Raynor

Overhead Door

LiftMaster

72.1%

75.7%

82.9%

Craftsmen

Genie

LiftMaster



54

GARAGE DOOR OPENERS

4.11

5.05

5.41

5.76

5.91

6.13

6.14

6.50

1 2 3 4 5 6 7





Product price

Warranty


Product performance




55

TOP 3 – GENERATORS

34.8%

35.7%

55.7%

American Honda

Kohler

Generac

12.2%

13.0%

38.3%

Kohler

American Honda

Generac

5.96

6.00

6.07

1 2 3 4 5 6 7

Generac

Kohler

American Honda

80.9%

80.9%

83.5%

86.1%

Briggs & Stratton

Kohler

American Honda

Generac



56

GENERATORS

5.25

5.62

5.65

5.65

6.01

6.09

6.55

1 2 3 4 5 6 7



Product price



Warranty

Product performance




57

TOP 3 – HOUSEWRAP

25.0%

25.9%

82.4%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)

7.4%

8.3%

68.5%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)

5.23

5.28

5.90

1 2 3 4 5 6 7

PinkWrap (OwensCorning)

James Hardie

Tyvek (DuPont)

60.2%

60.2%

95.4%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)



58

HOUSEWRAP

4.56

4.73

5.53

5.69

5.72

5.83

5.86

6.45

1 2 3 4 5 6 7





Warranty


Product price

Product performance




59

TOP 3 – HVAC

28.3%

32.7%

41.6%

Lennox

Rheem

Carrier

10.6%

11.5%

18.6%

Rheem

Lennox

Carrier

5.53

5.79

5.79

1 2 3 4 5 6 7

Carrier

Trane

MitsubishiElectronics

79.6%

80.5%

89.4%

Rheem

Lennox

Carrier



60

HVAC

4.57

4.93

5.21

5.74

5.78

5.83

6.19

6.49

1 2 3 4 5 6 7





Product price


Warranty

Product performance




61

TOP 3 – INSULATION

48.2%

58.9%

68.8%

Johns Manville

CertainTeed

Owens Corning

11.6%

19.6%

36.6%

Johns Manville

CertainTeed

Owens Corning

5.49

5.57

5.92

1 2 3 4 5 6 7

CertainTeed

Johns Manville

Owens Corning

75.9%

83.0%

90.2%

Johns Manville

CertainTeed

Owens Corning



62

INSULATION

4.71

4.83

5.56

5.63

5.73

5.96

6.05

6.53

1 2 3 4 5 6 7





Warranty

Product price


Product performance




63

TOP 3 – KITCHEN APPLIANCES

36.4%

39.1%

55.5%

Whirlpool

KitchenAid

GE Appliances

9.1%

9.1%

11.8%

29.1%

Frigidaire

KitchenAid

Whirlpool

GE Appliances

5.99

6.06

6.19

1 2 3 4 5 6 7

Sub-Zero

Viking

Wolf Appliances

83.6%

85.5%

91.8%

Bosch

KitchenAid

GE Appliances



64

KITCHEN APPLIANCES

4.55

4.81

5.25

5.77

5.98

6.14

6.25

6.48

1 2 3 4 5 6 7






Warranty

Product price

Product performance




65

TOP 3 – LAUNDRY APPLIANCES

87.8%

90.4%

92.2%

Bosch

Whirlpool

GE Appliances

33.0%

54.8%

56.5%

LG

GE Appliances

Whirlpool

10.4%

21.7%

27.8%

LG

Whirlpool

GE Appliances

5.56

5.91

5.97

1 2 3 4 5 6 7

Fisher & Paykel

Thermador

Bosch



66

LAUNDRY APPLIANCES

4.44

4.99

5.35

5.60

5.77

5.91

6.01

6.54

1 2 3 4 5 6 7






Product price

Warranty

Product performance




67

TOP 3 – LIGHTING

37.0%

43.5%

51.9%

Kichler

Progress

Halo

13.9%

17.6%

23.1%

Kichler

Progress

Halo

5.84

5.89

5.90

1 2 3 4 5 6 7

Kichler

Rejuvenation Lamp& Fixture

Halo

57.4%

59.3%

77.8%

Progress

Kichler

Halo



68

LIGHTING

4.30

4.86

5.16

5.38

5.51

5.89

6.02

6.20

1 2 3 4 5 6 7





Warranty


Product price

Product performance




69

TOP 3 – LIGHTING CONTROLS/SWITCHES

37.8%

57.7%

77.5%

General Electric

Lutron

Leviton

8.1%

13.5%

55.9%

Pass & Seymour

Lutron

Leviton

5.85

6.00

6.13

1 2 3 4 5 6 7

Pass & Seymour

Leviton

Lutron

73.9%

82.9%

91.0%

General Electric

Lutron

Leviton



70

LIGHTING CONTROLS/SWITCHES

4.49

4.95

5.32

5.67

5.91

5.95

6.02

6.39

1 2 3 4 5 6 7





Product price

Warranty


Product performance




71

TOP 3 – LOCKSETS/HARDWARE

34.8%

63.4%

67.0%

Dexter by Schlage

Schlage (Ingersall RandResidential Solutions)

Kwikset

8.9%

29.5%

36.6%

Emtek


Kwikset

5.91

5.93

6.01

1 2 3 4 5 6 7

Modeco


Baldwin

80.4%

82.1%

93.8%

Baldwin


Kwikset



72

LOCKSETS/HARDWARE

4.74

5.35

5.63

5.80

5.86

5.96

6.53

1 2 3 4 5 6 7



Warranty

Product price



Product performance




73

TOP 3 – MANUFACTURED STONE

23.9%

26.6%

40.4%

Coronado Stone

Cultured Stone

Eldorado Stone

12.8%

12.8%

22.9%

Coronado Stone

Cultured Stone

Eldorado Stone

5.50

5.50

5.65

1 2 3 4 5 6 7

Belgard (oldcastle)

Coronado Stone

Eldorado Stone

56.9%

57.8%

72.5%

Coronado Stone

Cultured Stone

Eldorado Stone



74

MANUFACTURED STONE

5.13

5.33

5.38

5.55

5.82

5.88

6.08

1 2 3 4 5 6 7



Warranty



Product price

Product performance




75

TOP 3 – ORIENTED STRAND BOARD

38.0%

47.2%

61.1%

LP OSB

Advantech (HuberEngineered Woods)

Georgia-Pacific

17.6%

27.8%

32.4%

LP OSB


Georgia-Pacific

5.63

5.80

6.22

1 2 3 4 5 6 7

LP TechShield

Georgia-Pacific


64.8%

66.7%

89.8%


LP OSB

Georgia-Pacific



76

ORIENTED STRAND BOARD

4.37

4.94

5.34

5.55

5.64

5.95

5.97

6.31

1 2 3 4 5 6 7





Warranty


Product price

Product performance




77

TOP 3 – PAINTS/STAINS/VARNISHES

34.8%

49.1%

72.3%

Behr PaintCorporation

Benjamin Moore

Sherwin-Williams

8.9%

15.2%

51.8%


Benjamin Moore

Sherwin-Williams

5.76

5.97

6.00

1 2 3 4 5 6 7

Kilz (MasterchemIndustries)

Sherwin-Williams

Benjamin Moore

86.6%

86.6%

94.6%

95.5%


Glidden

Benjamin Moore

Sherwin-Williams



78

PAINTS/STAINS/VARNISHES

4.77

5.35

5.50

5.60

5.93

5.95

6.13

6.48

1 2 3 4 5 6 7



Warranty


Product price



Product performance




79

TOP 3 – ROOFING: ASPHALT/FIBERGLASS SHINGLES

51.8%

59.1%

63.6%

Owens Corning

CertainTeed

GAF (includingTimberline)

17.3%

27.3%

35.5%

Owens Corning

CertainTeed


5.49

5.72

5.78

1 2 3 4 5 6 7

Owens Corning

CertainTeed


85.5%

88.2%

90.9%


Owens Corning

CertainTeed



80

ROOFING: ASPHALT/FIBERGLASS SHINGLES

4.29

4.46

5.12

5.51

5.99

6.06

6.23

6.55

1 2 3 4 5 6 7





Product price


Warranty

Product performance




81

TOP 3 – ROOFING: CLAY/CONCRETE/SYNTHETIC TILES

12.4%

26.7%

47.6%

Eagle

GAF TruSlate

CertainTeed

6.7%

11.4%

42.9%

Eagle

GAF TruSlate

CertainTeed

5.72

5.87

5.94

1 2 3 4 5 6 7

DaVinci

GAF TruSlate

CertainTeed

40.0%

66.7%

79.0%

Boral Roofing LLC

GAF TruSlate

CertainTeed



82

ROOFING: CLAY/CONCRETE/SYNTHETIC TILES

4.68

5.18

5.48

5.50

5.92

6.01

6.05

6.36

1 2 3 4 5 6 7





Product price


Warranty

Product performance




83

TOP 3 – ROOFING: METAL

11.0%

15.6%

24.8%

Alcan LLC

Metal SalesManufacturing

American BuildingComponents (ABC)

6.4%

13.8%

19.3%

Alcan LLC



5.56

5.63

5.76

1 2 3 4 5 6 7


Revere Cooper


26.6%

30.3%

41.3%


Alcan LLC




84

ROOFING: METAL

4.00

4.85

5.00

5.26

5.59

5.69

5.74

6.14

1 2 3 4 5 6 7





Product price

Warranty


Product performance




85

TOP 3 – SHOWER DOORS/SURROUNDS

35.8%

36.7%

45.9%

Sterling

American Standard

Kohler

18.3%

18.3%

23.9%

American Standard

Sterling

Kohler

5.44

5.67

6.07

1 2 3 4 5 6 7

Sterling

Jacuzzi

Kohler

59.6%

72.5%

81.7%

Jacuzzi

American Standard

Kohler



86

SHOWER DOORS/SURROUNDS

3.89

4.77

4.92

5.00

5.66

5.83

5.92

6.33

1 2 3 4 5 6 7





Warranty


Product price

Product performance




87

TOP 3 – SIDING: BRICK & BRICK VENEER

15.3%

24.3%

36.9%

Acme Brick

Boral

Eldorado Stone

10.8%

17.1%

25.2%

Acme Brick

Boral

Eldorado Stone

5.80

5.91

6.00

1 2 3 4 5 6 7

Boral

General Shale

Glen-Gerry

41.4%

55.9%

64.9%

Acme Brick

Boral

Eldorado Stone



88

SIDING: BRICK & BRICK VENEER

5.14

5.34

5.45

5.69

5.83

5.84

6.07

1 2 3 4 5 6 7



Warranty



Product price

Product performance




89

TOP 3 – SIDING: EIFS/STUCCO

12.7%

16.4%

41.8%

Parex/La Habra

STO

Dryvit

7.3%

7.3%

11.8%

32.7%

Parex/La Habra

Senergy

STO

Dryvit

5.73

5.87

5.89

1 2 3 4 5 6 7

TEC

STO

Omega Products

20.0%

20.0%

34.5%

72.7%

Parex/La Habra

TEC

STO

Dryvit



90

SIDING: EIFS/STUCCO

4.91

5.31

5.39

5.61

5.72

5.95

6.37

1 2 3 4 5 6 7





Product price

Warranty

Product performance




91

TOP 3 – SIDING: ENGINEERED WOOD

6.7%

8.6%

53.3%

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide

4.8%

5.7%

49.5%

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide

5.15

5.17

5.87

1 2 3 4 5 6 7

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide

19.0%

21.9%

67.6%

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide



92

SIDING: ENGINEERED WOOD

4.91

5.28

5.57

5.80

6.11

6.11

6.37

1 2 3 4 5 6 7




Product price


Warranty

Product performance




93

TOP 3 – SIDING: FIBER CEMENT

21.0%

28.6%

84.8%

Artisan (James Hardie)

CertainTeed

HardiePlank (JamesHardie)

5.7%

5.7%

12.4%

69.5%


Nichiha

CertainTeed


5.32

5.80

6.19

1 2 3 4 5 6 7

CertainTeed



61.9%

81.0%

92.4%


CertainTeed




94

SIDING: FIBER CEMENT

5.16

5.49

5.80

5.91

6.04

6.06

6.46

1 2 3 4 5 6 7




Product price


Warranty

Product performance




95

TOP 3 – SIDING: INSULATED/VINYL

14.4%

26.9%

53.8%

Mastic HomeExteriors by Ply Gem

Georgia-PacificSiding

CertainTeed

6.7%

6.7%

11.5%

38.5%

Alside

Mastic Home Exteriors byPly Gem

Georgia-Pacific Siding

CertainTeed

5.72

6.00

6.10

1 2 3 4 5 6 7

Georgia-PacificSiding

Structure (Alcoa)

CertainTeed

33.7%

65.4%

76.0%

Mastic Home Exteriors byPly Gem

Georgia-Pacific Siding

CertainTeed



96

SIDING: INSULATED/VINYL

5.18

5.41

5.89

6.06

6.10

6.19

6.42

1 2 3 4 5 6 7



Warranty


Product price


Product performance




97

TOP 3 – SURFACING: LAMINATE, QUARTZ, SOLID SURFACES

31.1%

34.9%

41.5%

Silestone

Corian (DuPont)

Formica

14.2%

15.1%

17.0%

Silestone

Corian (DuPont)

Formica

5.99

6.02

6.10

1 2 3 4 5 6 7

Silestone

Cambria

Staron Quartz

74.5%

74.5%

74.5%

84.9%

86.8%

Silestone

Wilsonart

Zodiag (DuPont)

Corian (DuPont)

Formica



98

SURFACING: LAMINATE, QUARTZ, SOLID SURFACES

4.52

5.17

5.54

5.69

5.83

5.97

5.99

6.48

1 2 3 4 5 6 7





Warranty

Product price


Product performance




99

TOP 3 – UNDERLAYMENT

29.8%

49.0%

51.9%

CertainTeed

Hardiebacker by JamesHardie

DUROCK (USG)

11.5%

17.3%

24.0%

Georgia-Pacific(DensShield)

DUROCK (USG)


5.82

5.99

6.05

1 2 3 4 5 6 7

Georgia-Pacific(DensShield)


Schluter-Systems(Canads) Inc.

69.2%

71.2%

78.8%


CertainTeed

DUROCK (USG)



100

UNDERLAYMENT

4.61

5.07

5.47

5.88

5.93

5.94

6.02

6.40

1 2 3 4 5 6 7




Product price


Warranty


Product performance




101

TOP 3 – WALLBOARD

30.8%

45.8%

77.6%

Georgia-Pacific (DensArmor/DensArmor Plus)

Gold Bond (National Gypsum)

SHEETROCK (USG)

5.6%

15.0%

64.5%

CertainTeed


SHEETROCK (USG)

5.72

5.74

5.98

1 2 3 4 5 6 7

CertainTeed


SHEETROCK (USG)

69.2%

69.2%

75.7%

90.7%

CertainTeed

Georgia-Pacific (DensArmor/DensArmor Plus)


SHEETROCK (USG)



102

WALLBOARD

4.39

4.86

5.01

5.38

5.77

6.12

6.16

6.19

1 2 3 4 5 6 7




Warranty


Product price


Product performance




103

TOP 3 – WATER HEATERS

32.7%

42.1%

44.9%

Rinnai

Rheem

A.O. Smith

15.0%

18.7%

23.4%

Bradford White

Rheem

A.O. Smith

5.94

5.96

6.06

1 2 3 4 5 6 7

Navien America

Bosch

Rinnai

66.4%

77.6%

86.0%

Ruud

A.O. Smith

Rheem



104

WATER HEATERS

4.65

5.00

5.45

5.65

5.98

6.21

6.24

6.53

1 2 3 4 5 6 7





Product price


Warranty

Product performance




105

TOP 3 – WINDOWS: FIBERGLASS

23.3%

24.3%

45.6%

Weathershield

Pella Impervia

Integrity From MarvinWindows and Doors

10.7%

18.4%

34.0%

Pella Impervia

Weathershield


5.31

5.49

6.03

1 2 3 4 5 6 7

Milgard

Pella Impervia


61.2%

66.0%

78.6%

Weathershield

Pella Impervia




106

WINDOWS: FIBERGLASS

4.82

5.35

5.71

5.99

5.99

6.11

6.35

6.49

1 2 3 4 5 6 7





Product price


Warranty

Product performance




107

TOP 3 – WINDOWS: VINYL

15.4%

20.2%

44.2%

Ply Gem Windows

Silver Line (an AndersenCompany)

JELD-WEN

8.7%

8.7%

22.1%

Milgard

Silver Line (anAndersen Company)

JELD-WEN

5.41

5.58

6.00

1 2 3 4 5 6 7

Weather Shield/Visions2000

ThermaStar by Pella

YKK AP

43.3%

51.0%

85.6%

Silver Line (an AndersenCompany)

CertainTeed

JELD-WEN



108

WINDOWS: VINYL

4.47

5.18

5.49

5.69

6.02

6.12

6.14

6.47

1 2 3 4 5 6 7





Product price

Warranty


Product performance




109

TOP 3 – WINDOWS: WOOD & CLAD-WOOD

34.0%

40.6%

50.9%

Pella

JELD-WEN

Andersen

15.1%

17.0%

33.0%

Marvin

JELD-WEN

Andersen

5.31

5.31

5.63

5.79

1 2 3 4 5 6 7

Pella

Kolbe & Kolbe

Andersen

Marvin

86.8%

88.7%

92.5%

JELD-WEN

Pella

Andersen



110

WINDOWS: WOOD & CLAD -WOOD

5.13

5.74

6.01

6.09

6.10

6.14

6.47

6.57

1 2 3 4 5 6 7




Product price



Warranty

Product performance




111

TOP 3 – WINDOWS: SKYLIGHT/ROOF

17.9%

28.3%

66.0%

Solatube

Andersen

Velux

6.6%

18.9%

61.3%

Solatube

Andersen

Velux

5.56

5.83

6.33

1 2 3 4 5 6 7

Weathershield

Andersen

Velux

61.3%

77.4%

84.0%

Solatube

Andersen

Velux



112

WINDOWS: SKYLIGHT/ROOF

4.75

5.14

5.58

5.79

6.00

6.08

6.23

6.53

1 2 3 4 5 6 7




Product price



Warranty

Product performance


113

DETAILED RESULTS

• FIRMOGRAPHICS

• CATEGORIES


114

PRIMARY BUSINESS

REGION AVERAGE SALE PRICE UNITS BUILT

Total Northeast South Midwest West

Under

$150K

$150K-

$499K $500K+

Lessthan 5 5 to 49 50+

Home Builder 48.8% 63.6% 40.5% 47.7% 46.3% 73.8% 46.1% 42.5% 60.7% 53.1% 19.2%

Residential General Contractor 44.9% 30.5% 54.9% 44.6% 45.7% 14.3% 47.8% 53.4% 39.0% 44.0% 57.0%

Multi-Family Builder 6.3% 5.9% 4.6% 7.7% 8.0% 11.9% 6.1% 4.1% 0.3% 2.9% 23.8%


115

NUMBER OF RESIDENTIAL UNITS BUILT IN 2016



Under

$150K

$150K-

$499K $500K+


Fewer than 5 35.9% 40.9% 30.1% 36.5% 38.8% 47.6% 30.6% 41.0% 100.0% 0.0% 0.0%

5 - 9 18.7% 18.6% 20.3% 16.7% 18.6% 9.5% 19.4% 21.6% 0.0% 43.0% 0.0%

10 - 24 17.3% 18.6% 20.6% 18.5% 9.0% 19.0% 17.9% 15.3% 0.0% 39.8% 0.0%

25 - 49 7.5% 8.6% 4.9% 9.0% 8.5% 7.1% 8.7% 5.2% 0.0% 17.2% 0.0%

50 - 74 4.4% 4.5% 3.6% 6.8% 2.7% 3.2% 4.8% 4.1% 0.0% 0.0% 21.2%

75 - 99 4.5% 3.2% 4.6% 3.6% 6.9% 6.3% 4.1% 4.5% 0.0% 0.0% 21.8%

100 or more 11.8% 5.5% 16.0% 9.0% 15.4% 7.1% 14.6% 8.2% 0.0% 0.0% 57.0%


116

AVERAGE SALE PRICE



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Less than $150,000 13.5% 18.2% 9.5% 18.0% 9.0% 100.0% 0.0% 0.0% 17.9% 11.1% 10.9%

$150,000 - $299,999 28.2% 26.8% 32.7% 35.6% 13.8% 0.0% 48.7% 0.0% 25.9% 32.2% 23.8%

$300,000 - $499,999 29.7% 25.5% 32.7% 29.3% 30.3% 0.0% 51.3% 0.0% 23.5% 29.0% 42.0%

$500,000 or more 28.6% 29.5% 25.2% 17.1% 46.8% 0.0% 0.0% 100.0% 32.7% 27.8% 23.3%


117

WILLINGNESS TO TRY NEW BRANDS



Under

$150K

$150K-

$499K $500K+


Much more willing 15.8% 18.6% 16.0% 11.3% 17.6% 14.3% 15.3% 17.5% 11.9% 19.9% 14.0%

Somewhat more willing 48.6% 43.2% 49.0% 50.9% 51.6% 47.6% 47.8% 50.7% 50.0% 46.7% 50.3%

The same 31.9% 32.7% 31.4% 34.7% 28.7% 33.3% 33.6% 28.0% 33.9% 29.5% 33.7%

Somewhat less willing 3.3% 5.5% 2.6% 3.2% 2.1% 4.0% 3.0% 3.7% 3.9% 3.9% 1.0%

Much less willing 0.3% 0.0% 1.0% 0.0% 0.0% 0.8% 0.4% 0.0% 0.3% 0.0% 1.0%


118

REASONS FOR WILLINGNESS TO TRY NEW BRANDS



Under

$150K

$150K-

$499K $500K+


Advanced or new product features 84.2% 87.5% 80.4% 84.8% 86.2% 85.9% 81.3% 89.1% 87.0% 84.1% 79.8%

Price 48.9% 50.0% 51.8% 49.3% 43.1% 53.8% 51.5% 42.1% 47.6% 45.0% 59.7%

Quality 47.3% 43.4% 49.2% 49.3% 46.2% 55.1% 47.1% 44.3% 45.2% 47.6% 50.0%

Availability/service 34.0% 31.6% 35.2% 36.2% 32.3% 34.6% 36.8% 28.4% 31.2% 31.7% 43.5%

Green/sustainable features 31.8% 33.8% 30.2% 26.8% 37.7% 33.3% 28.7% 37.2% 32.7% 29.2% 36.3%

Style 31.5% 28.7% 31.7% 33.3% 32.3% 34.6% 27.5% 37.7% 28.8% 31.4% 36.3%

Brand reputation 25.4% 30.1% 23.6% 24.6% 23.8% 25.6% 26.6% 23.0% 23.6% 25.8% 27.4%

Building new/different housing types 24.9% 22.8% 24.1% 24.6% 28.5% 17.9% 23.4% 30.6% 19.2% 26.9% 29.8%

Warranty 23.5% 25.0% 22.6% 29.0% 17.7% 24.4% 23.1% 24.0% 24.0% 22.1% 25.8%

Manufacturer's sales/ marketing

support14.6% 9.6% 16.6% 15.9% 15.4% 10.3% 14.6% 16.4% 11.5% 14.8% 19.4%

Dealer/Distributor recommendation 14.1% 19.9% 14.1% 15.2% 6.9% 14.1% 14.3% 13.7% 15.4% 12.2% 16.1%

Other 2.2% 0.7% 2.5% 2.2% 3.1% 1.3% 2.6% 1.6% 3.4% 1.5% 1.6%


119

TIMEFRAME FOR RESEARCHING NEW BRANDS



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

More than 12 months prior 6.6% 4.1% 6.9% 7.7% 8.0% 5.6% 5.9% 8.6% 7.1% 4.9% 9.3%

10 - 12 months prior 8.1% 8.2% 7.2% 8.1% 9.6% 7.1% 8.1% 8.6% 5.7% 6.4% 16.1%

6 - 9 months prior 22.9% 18.2% 25.8% 18.9% 28.2% 15.1% 23.2% 25.7% 15.8% 23.3% 34.2%

3 - 5 months prior 34.7% 38.6% 34.0% 37.4% 28.2% 38.9% 34.5% 33.2% 39.3% 35.4% 25.4%

Less than 3 months prior 27.7% 30.9% 26.1% 27.9% 26.1% 33.3% 28.2% 23.9% 32.1% 30.0% 15.0%


120

FINAL DECISION MAKER ON BRANDS



Under

$150K

$150K-

$499K $500K+


Builder 69.6% 66.4% 72.2% 66.7% 72.3% 63.5% 69.6% 72.4% 68.5% 69.0% 72.5%

Home buyer/client 18.4% 23.2% 15.4% 19.4% 16.5% 26.2% 18.8% 13.8% 22.3% 19.2% 9.8%

Architect/designer 7.6% 7.7% 5.2% 8.6% 10.1% 4.0% 7.0% 10.4% 7.1% 8.1% 7.3%

Dealer/distributor 1.4% 0.5% 1.3% 3.6% 0.0% 1.6% 1.8% 0.4% 0.6% 1.5% 2.6%

Other 3.1% 2.3% 5.9% 1.8% 1.1% 4.8% 2.8% 3.0% 1.5% 2.2% 7.8%


121

GEOGRAPHIC DISTRIBUTION



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Northeast 23.5% 100.0% 0.0% 0.0% 0.0% 31.7% 21.2% 24.3% 26.8% 24.8% 15.0%

South 32.7% 0.0% 100.0% 0.0% 0.0% 23.0% 36.9% 28.7% 27.4% 34.4% 38.3%

Midwest 23.7% 0.0% 0.0% 100.0% 0.0% 31.7% 26.6% 14.2% 24.1% 24.1% 22.3%

West 20.1% 0.0% 0.0% 0.0% 100.0% 13.5% 15.3% 32.8% 21.7% 16.7% 24.4%


122

PRODUCT CATEGORIES


123

BATH FIXTURES AND ACCESSORIESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Delta 94.5% 96.7% 97.9% 86.2% 94.9% 93.8% 91.8% 100.0% 90.0% 96.7% 97.2%

Kohler 94.5% 93.3% 97.9% 89.7% 94.9% 100.0% 92.9% 95.6% 94.0% 98.3% 88.9%

American Standard 91.8% 93.3% 93.8% 82.8% 94.9% 87.5% 92.9% 91.1% 96.0% 90.0% 88.9%

Jacuzzi 86.3% 90.0% 87.5% 79.3% 87.2% 81.2% 88.2% 84.4% 84.0% 86.7% 88.9%

Eljer 76.7% 80.0% 79.2% 82.8% 66.7% 62.5% 80.0% 75.6% 86.0% 73.3% 69.4%

Moen/Creative Specialities

International74.0% 76.7% 79.2% 62.1% 74.4% 81.2% 72.9% 73.3% 80.0% 63.3% 83.3%

Baldwin 70.5% 90.0% 72.9% 55.2% 64.1% 62.5% 69.4% 75.6% 76.0% 71.7% 61.1%

Grohe 67.8% 80.0% 58.3% 62.1% 74.4% 68.8% 61.2% 80.0% 74.0% 65.0% 63.9%

Sterling 65.1% 76.7% 62.5% 65.5% 59.0% 56.2% 62.4% 73.3% 70.0% 63.3% 61.1%

Toto 65.1% 70.0% 56.2% 72.4% 66.7% 50.0% 61.2% 77.8% 74.0% 63.3% 55.6%

Mansfield 61.0% 43.3% 58.3% 82.8% 61.5% 37.5% 69.4% 53.3% 62.0% 61.7% 58.3%

Gerber Plumbing Fixtures 59.6% 86.7% 50.0% 69.0% 43.6% 43.8% 62.4% 60.0% 58.0% 61.7% 58.3%

Crane Plumbing 58.2% 76.7% 54.2% 62.1% 46.2% 43.8% 62.4% 55.6% 74.0% 53.3% 44.4%

Hansgrohe 52.7% 70.0% 45.8% 48.3% 51.3% 37.5% 50.6% 62.2% 54.0% 53.3% 50.0%

Aqua Glass 50.7% 60.0% 45.8% 72.4% 33.3% 43.8% 52.9% 48.9% 62.0% 45.0% 44.4%

Briggs 47.9% 56.7% 39.6% 48.3% 51.3% 31.2% 51.8% 46.7% 54.0% 40.0% 52.8%

BrassCraft 39.7% 70.0% 31.2% 44.8% 23.1% 43.8% 38.8% 40.0% 50.0% 40.0% 25.0%

Alsons (Masco) 38.4% 50.0% 31.2% 41.4% 35.9% 31.2% 41.2% 35.6% 38.0% 38.3% 38.9%

* Brands continued on the next slide


124

BATH FIXTURES AND ACCESSORIESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Aquatic 32.2% 43.3% 20.8% 37.9% 33.3% 18.8% 34.1% 33.3% 36.0% 30.0% 30.6%

MAAX 32.2% 50.0% 16.7% 37.9% 33.3% 18.8% 32.9% 35.6% 38.0% 35.0% 19.4%

Duravit 31.5% 40.0% 22.9% 31.0% 35.9% 18.8% 29.4% 40.0% 40.0% 30.0% 22.2%

Swan 30.1% 50.0% 18.8% 37.9% 23.1% 43.8% 29.4% 26.7% 38.0% 25.0% 27.8%

Universal-Rundle 30.1% 43.3% 25.0% 34.5% 23.1% 43.8% 34.1% 17.8% 30.0% 30.0% 30.6%

Rohl 27.4% 43.3% 14.6% 20.7% 35.9% 25.0% 23.5% 35.6% 30.0% 23.3% 30.6%

Geberit 23.3% 36.7% 10.4% 31.0% 23.1% 18.8% 23.5% 24.4% 26.0% 30.0% 8.3%

California Faucet 21.9% 36.7% 12.5% 27.6% 17.9% 31.2% 17.6% 26.7% 32.0% 16.7% 16.7%

MTI Whirlpools 21.9% 26.7% 16.7% 24.1% 23.1% 25.0% 24.7% 15.6% 18.0% 25.0% 22.2%

Jado 21.2% 40.0% 16.7% 17.2% 15.4% 12.5% 17.6% 31.1% 22.0% 20.0% 22.2%

Pearl 18.5% 26.7% 12.5% 27.6% 12.8% 25.0% 20.0% 13.3% 18.0% 18.3% 19.4%

Taymor Industries 15.8% 20.0% 10.4% 13.8% 20.5% 18.8% 15.3% 15.6% 14.0% 16.7% 16.7%

Caroma 15.1% 16.7% 8.3% 24.1% 15.4% 25.0% 16.5% 8.9% 18.0% 16.7% 8.3%

Jason International 14.4% 16.7% 10.4% 20.7% 12.8% 18.8% 14.1% 13.3% 22.0% 13.3% 5.6%


125

BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 76.0% 86.7% 72.9% 69.0% 76.9% 87.5% 69.4% 84.4% 80.0% 85.0% 55.6%

Delta 72.6% 73.3% 75.0% 69.0% 71.8% 87.5% 69.4% 73.3% 76.0% 80.0% 55.6%


Moen/Creative Specialties

International49.3% 56.7% 56.2% 37.9% 43.6% 68.8% 51.8% 37.8% 48.0% 46.7% 55.6%

Sterling 37.7% 46.7% 37.5% 34.5% 33.3% 25.0% 35.3% 46.7% 36.0% 38.3% 38.9%

Toto 37.0% 33.3% 35.4% 44.8% 35.9% 25.0% 31.8% 51.1% 46.0% 40.0% 19.4%

Grohe 32.9% 50.0% 18.8% 34.5% 35.9% 43.8% 25.9% 42.2% 38.0% 36.7% 19.4%

Jacuzzi 30.1% 33.3% 27.1% 27.6% 33.3% 31.2% 32.9% 24.4% 24.0% 38.3% 25.0%

Baldwin 28.8% 50.0% 25.0% 6.9% 33.3% 37.5% 23.5% 35.6% 32.0% 31.7% 19.4%

Mansfield 28.8% 16.7% 18.8% 48.3% 35.9% 25.0% 35.3% 17.8% 14.0% 40.0% 30.6%

Eljer 27.4% 36.7% 25.0% 24.1% 25.6% 25.0% 34.1% 15.6% 22.0% 40.0% 13.9%


Hansgrohe 23.3% 40.0% 16.7% 20.7% 20.5% 18.8% 20.0% 31.1% 28.0% 26.7% 11.1%

Aqua Glass 21.2% 30.0% 22.9% 24.1% 10.3% 18.8% 27.1% 11.1% 22.0% 25.0% 13.9%

BrassCraft 17.1% 43.3% 10.4% 10.3% 10.3% 18.8% 17.6% 15.6% 14.0% 25.0% 8.3%

Crane Plumbing 14.4% 16.7% 16.7% 6.9% 15.4% 12.5% 17.6% 8.9% 12.0% 20.0% 8.3%

MAAX 13.7% 20.0% 6.2% 17.2% 15.4% 0.0% 15.3% 15.6% 10.0% 21.7% 5.6%



126

BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Duravit 11.6% 10.0% 12.5% 6.9% 15.4% 0.0% 9.4% 20.0% 16.0% 13.3% 2.8%

Alsons (Masco) 11.0% 13.3% 6.2% 10.3% 15.4% 6.2% 11.8% 11.1% 6.0% 11.7% 16.7%

Briggs 10.3% 23.3% 6.2% 6.9% 7.7% 0.0% 12.9% 8.9% 6.0% 15.0% 8.3%

Rohl 8.2% 16.7% 6.2% 10.3% 2.6% 6.2% 5.9% 13.3% 8.0% 10.0% 5.6%

Aquatic 7.5% 13.3% 4.2% 3.4% 10.3% 0.0% 9.4% 6.7% 4.0% 10.0% 8.3%

Geberit 6.8% 13.3% 2.1% 13.8% 2.6% 6.2% 5.9% 8.9% 10.0% 8.3% 0.0%

MTI Whirlpools 6.2% 6.7% 6.2% 3.4% 7.7% 6.2% 5.9% 6.7% 4.0% 11.7% 0.0%

Swan 4.8% 16.7% 2.1% 3.4% 0.0% 12.5% 4.7% 2.2% 4.0% 8.3% 0.0%

Universal-Rundle 4.1% 6.7% 4.2% 6.9% 0.0% 12.5% 4.7% 0.0% 2.0% 8.3% 0.0%

Caroma 3.4% 0.0% 4.2% 3.4% 5.1% 12.5% 2.4% 2.2% 0.0% 5.0% 5.6%

Taymor Industries 3.4% 0.0% 6.2% 0.0% 5.1% 0.0% 3.5% 4.4% 0.0% 3.3% 8.3%

California Faucet 1.4% 0.0% 4.2% 0.0% 0.0% 6.2% 0.0% 2.2% 2.0% 1.7% 0.0%

Jado 1.4% 6.7% 0.0% 0.0% 0.0% 0.0% 1.2% 2.2% 0.0% 0.0% 5.6%


Pearl 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 1.2% 0.0% 0.0% 1.7% 0.0%


127

BATH FIXTURES AND ACCESSORIESBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 30.8% 50.0% 20.8% 34.5% 25.6% 56.2% 23.5% 35.6% 36.0% 36.7% 13.9%


International20.5% 13.3% 29.2% 20.7% 15.4% 18.8% 25.9% 11.1% 16.0% 18.3% 30.6%

Delta 17.8% 10.0% 27.1% 13.8% 15.4% 18.8% 14.1% 24.4% 20.0% 15.0% 19.4%


Grohe 4.1% 0.0% 0.0% 6.9% 10.3% 0.0% 2.4% 8.9% 4.0% 6.7% 0.0%

Sterling 4.1% 3.3% 4.2% 0.0% 7.7% 0.0% 4.7% 4.4% 6.0% 0.0% 8.3%


Mansfield 3.4% 0.0% 4.2% 6.9% 2.6% 0.0% 4.7% 2.2% 2.0% 1.7% 8.3%

Toto 3.4% 6.7% 2.1% 3.4% 2.6% 0.0% 3.5% 4.4% 4.0% 1.7% 5.6%

Baldwin 2.1% 6.7% 0.0% 0.0% 2.6% 0.0% 2.4% 2.2% 2.0% 1.7% 2.8%

BrassCraft 2.1% 3.3% 0.0% 3.4% 2.6% 0.0% 2.4% 2.2% 0.0% 3.3% 2.8%

Aqua Glass 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.7% 0.0%

Caroma 0.7% 0.0% 0.0% 0.0% 2.6% 6.2% 0.0% 0.0% 0.0% 0.0% 2.8%

Hansgrohe 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 0.0% 2.2% 2.0% 0.0% 0.0%

Jacuzzi 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.7% 0.0%


MAAX 0.7% 3.3% 0.0% 0.0% 0.0% 0.0% 0.0% 2.2% 2.0% 0.0% 0.0%


128

BATH FIXTURES AND ACCESSORIESQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.18 6.33 6.00 6.16 6.29 6.07 6.17 6.22 6.22 6.12 6.21

Toto 6.02 6.25 6.12 5.65 6.04 5.50 5.98 6.18 6.17 6.00 5.78

Hansgrohe 5.91 6.10 5.95 5.64 5.84 5.60 5.78 6.14 6.20 5.67 5.93


International5.84 5.76 5.94 5.80 5.78 6.00 5.88 5.70 5.60 6.00 5.92

Baldwin 5.73 5.88 5.84 5.57 5.54 5.62 5.82 5.60 5.88 5.55 5.85

Jacuzzi 5.40 5.67 5.49 5.15 5.25 4.91 5.51 5.33 5.38 5.54 5.18

American Standard 5.25 5.56 5.32 5.00 5.09 5.33 5.32 5.08 5.38 5.35 4.86

Delta 5.22 5.36 5.33 5.00 5.14 5.43 5.19 5.21 5.36 5.29 4.90

Rohl 5.17 5.91 5.00 5.20 4.62 4.33 5.05 5.50 5.58 4.71 5.30

BrassCraft 5.11 5.24 5.33 5.00 4.62 5.00 5.33 4.58 4.94 5.29 5.00

MAAX 5.10 5.45 4.71 4.90 5.18 4.50 5.17 5.08 5.13 5.21 4.60

Taymor Industries 5.05 4.67 5.60 4.00 5.29 4.00 5.09 5.50 5.20 4.56 5.67

Duravit 5.00 5.40 5.50 4.00 4.85 4.00 4.67 5.56 4.93 5.00 5.17

Sterling 5.00 5.24 5.19 4.62 4.81 5.29 5.00 4.93 4.90 5.11 4.94

Gerber Plumbing Fixtures 4.95 5.25 4.86 4.82 4.73 5.17 5.02 4.75 4.96 5.00 4.83

Geberit 4.93 5.33 5.40 5.00 4.12 6.33 4.71 4.89 4.50 5.12 5.33

Eljer 4.90 5.00 5.00 4.60 4.92 5.00 4.97 4.74 4.82 5.05 4.77



129

BATH FIXTURES AND ACCESSORIESQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Grohe 4.90 5.00 5.00 4.60 4.92 5.00 4.97 4.74 4.82 5.05 4.77

Swan 4.88 5.17 4.88 4.50 4.83 5.20 4.76 5.00 4.79 5.08 4.71

Aqua Glass 4.87 5.00 5.17 4.61 4.60 4.71 5.00 4.67 4.89 4.79 5.00

Mansfield 4.87 5.71 4.88 4.82 4.64 5.60 4.94 4.47 4.67 4.97 4.94

Caroma 4.87 4.75 6.50 4.50 4.60 5.00 4.80 5.00 4.80 4.14 6.67

Jado 4.79 5.00 4.75 4.25 4.80 4.50 4.85 4.77 4.78 4.55 5.12

Pearl 4.76 5.20 4.67 4.83 4.25 4.25 5.08 4.25 5.33 4.56 4.50

MTI Whirlpools 4.76 5.00 5.57 4.00 4.25 4.00 4.74 5.67 4.80 4.75 4.75

Crane Plumbing 4.69 5.00 4.83 4.38 4.41 5.17 4.77 4.37 4.58 4.81 4.71

Alsons (Masco) 4.69 4.64 5.00 4.25 4.69 4.75 4.48 5.17 4.62 4.68 4.77

California Faucet 4.68 4.75 5.80 4.00 4.33 4.75 4.50 4.89 5.00 4.50 4.33

Universal-Rundle 4.67 4.55 4.82 4.56 4.75 4.80 4.64 4.67 4.67 4.75 4.55

Jason International 4.65 4.50 5.80 4.25 3.75 5.00 4.60 4.50 4.38 4.88 5.00

Briggs 4.64 5.09 4.94 4.30 4.24 4.75 4.73 4.40 4.58 4.64 4.73

Aquatic 4.59 5.08 5.00 4.29 3.90 4.00 4.54 4.90 4.69 4.81 4.00


130

BATH FIXTURES AND ACCESSORIESImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Product performance 6.60 6.86 6.49 6.57 6.53 6.54 6.53 6.75 6.67 6.71 6.27

Availability of product through your

dealer6.13 6.14 6.20 6.11 6.06 6.08 6.10 6.20 6.04 6.31 5.93

Warranty 6.02 6.14 6.12 5.86 5.94 6.23 5.91 6.18 6.00 5.96 6.17

Product price 5.82 5.76 5.88 5.86 5.78 6.00 5.79 5.82 5.45 6.04 6.03

Strength of manufacturer's

brand/reputation5.77 5.41 5.76 5.96 5.92 5.38 5.74 5.95 5.69 5.82 5.80

Ease of installation 5.46 5.76 5.46 5.43 5.22 5.62 5.49 5.32 5.53 5.73 4.83

Strong relationship with the

manufacturer/dealer5.07 4.93 5.37 5.04 4.89 4.69 5.15 5.05 4.82 5.16 5.33

Green/sustainable features 4.29 4.03 4.41 4.21 4.42 4.69 4.15 4.45 4.51 4.09 4.30


131

BATHROOM VENTILATION/FANSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 92.6% 97.6% 93.0% 86.1% 92.9% 95.5% 89.5% 97.5% 90.0% 91.9% 100.0%

Broan 89.2% 97.6% 86.0% 83.3% 89.3% 90.9% 88.4% 90.0% 90.0% 86.5% 95.8%

Panasonic Eco Solutions 69.6% 82.9% 60.5% 58.3% 78.6% 54.5% 69.8% 77.5% 62.0% 71.6% 79.2%

Fantech 58.8% 78.0% 53.5% 44.4% 57.1% 40.9% 64.0% 57.5% 62.0% 56.8% 58.3%

Delta Breez 45.3% 46.3% 46.5% 38.9% 50.0% 31.8% 51.2% 40.0% 42.0% 44.6% 54.2%

American Aldes 30.4% 31.7% 39.5% 13.9% 35.7% 9.1% 40.7% 20.0% 24.0% 32.4% 37.5%

None of these 4.7% 0.0% 4.7% 11.1% 3.6% 4.5% 5.8% 2.5% 6.0% 5.4% 0.0%


132

BATHROOM VENTILATION/FANSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 71.6% 87.8% 72.1% 63.9% 57.1% 81.8% 68.6% 72.5% 74.0% 74.3% 58.3%

Broan 70.3% 73.2% 69.8% 77.8% 57.1% 77.3% 68.6% 70.0% 80.0% 62.2% 75.0%


Fantech 27.0% 46.3% 25.6% 13.9% 17.9% 13.6% 29.1% 30.0% 42.0% 17.6% 25.0%

Delta Breez 16.2% 19.5% 18.6% 11.1% 14.3% 13.6% 15.1% 20.0% 22.0% 10.8% 20.8%

American Aldes 2.0% 2.4% 4.7% 0.0% 0.0% 0.0% 2.3% 2.5% 2.0% 1.4% 4.2%

None of these 8.1% 0.0% 14.0% 11.1% 7.1% 13.6% 8.1% 5.0% 8.0% 8.1% 8.3%


133

BATHROOM VENTILATION/FANSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Broan 31.8% 12.2% 37.2% 50.0% 28.6% 36.4% 27.9% 37.5% 38.0% 20.3% 54.2%

NuTone 31.8% 39.0% 27.9% 27.8% 32.1% 40.9% 36.0% 17.5% 30.0% 39.2% 12.5%


Fantech 3.4% 4.9% 4.7% 0.0% 3.6% 4.5% 4.7% 0.0% 4.0% 2.7% 4.2%

Delta Breez 1.4% 0.0% 2.3% 2.8% 0.0% 0.0% 2.3% 0.0% 0.0% 2.7% 0.0%

None of these 11.5% 2.4% 20.9% 11.1% 10.7% 13.6% 11.6% 10.0% 10.0% 12.2% 12.5%


134

BATHROOM VENTILATION/FANSQuality Ratings

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Panasonic Eco Solutions 5.76 5.84 5.65 5.74 5.77 5.56 5.82 5.70 5.79 5.81 5.58

NuTone 5.34 5.35 5.45 5.57 4.88 5.52 5.58 4.79 5.68 5.20 5.09

Broan 5.30 5.18 5.57 5.57 4.78 5.55 5.41 4.94 5.51 5.21 5.14

Fantech 5.18 5.34 5.14 5.07 5.00 5.12 5.24 5.05 5.77 4.97 4.38

Delta Breez 4.58 4.59 4.83 4.58 4.17 4.60 4.62 4.47 4.63 4.68 4.25

American Aldes 4.27 4.31 4.47 4.00 4.00 3.50 4.34 4.14 4.42 4.41 3.57


135

BATHROOM VENTILATION/FANS Importance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.85 5.67 5.97 6.12 5.63 5.60 6.03 5.63 5.85 5.79 6.05

Warranty 5.67 5.49 5.92 5.65 5.63 5.20 5.75 5.76 5.60 5.66 5.86

Product price 5.60 5.15 5.86 5.94 5.44 5.35 5.82 5.26 5.51 5.71 5.45








136

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

KraftMaid 72.3% 93.1% 60.5% 71.8% 66.7% 75.0% 72.9% 70.0% 73.9% 69.6% 75.0%

Merillat 68.5% 82.8% 65.8% 69.2% 54.2% 60.0% 65.7% 77.5% 60.9% 66.1% 85.7%

Aristokraft 64.6% 75.9% 60.5% 64.1% 58.3% 45.0% 64.3% 75.0% 65.2% 64.3% 64.3%

Armstrong 59.2% 69.0% 44.7% 61.5% 66.7% 65.0% 54.3% 65.0% 56.5% 51.8% 78.6%

MasterCraft 52.3% 51.7% 39.5% 59.0% 62.5% 60.0% 51.4% 50.0% 45.7% 55.4% 57.1%

Kitchen Craft 49.2% 51.7% 31.6% 59.0% 58.3% 45.0% 54.3% 42.5% 43.5% 51.8% 53.6%

Bruce 47.7% 62.1% 39.5% 48.7% 41.7% 45.0% 44.3% 55.0% 52.2% 44.6% 46.4%

Wellborn 43.1% 48.3% 57.9% 35.9% 25.0% 50.0% 35.7% 52.5% 50.0% 35.7% 46.4%

Timberlake 38.5% 51.7% 28.9% 33.3% 45.8% 60.0% 31.4% 40.0% 26.1% 39.3% 57.1%

Quaker Maid 37.7% 72.4% 34.2% 28.2% 16.7% 45.0% 30.0% 47.5% 39.1% 30.4% 50.0%

Wood-Mode 36.9% 69.0% 28.9% 33.3% 16.7% 30.0% 31.4% 50.0% 34.8% 33.9% 46.4%

Schrock 36.2% 51.7% 31.6% 41.0% 16.7% 35.0% 35.7% 37.5% 34.8% 35.7% 39.3%

Brookhaven 33.1% 48.3% 21.1% 30.8% 37.5% 30.0% 27.1% 45.0% 28.3% 37.5% 32.1%

Decora 33.1% 44.8% 23.7% 35.9% 29.2% 20.0% 32.9% 40.0% 34.8% 28.6% 39.3%

Artcraft Kitchens 30.8% 41.4% 18.4% 30.8% 37.5% 30.0% 30.0% 32.5% 23.9% 33.9% 35.7%

Bertch 30.0% 48.3% 10.5% 38.5% 25.0% 20.0% 28.6% 37.5% 34.8% 30.4% 21.4%

Crown Point Cabinetry 30.0% 34.5% 21.1% 25.6% 45.8% 40.0% 22.9% 37.5% 30.4% 26.8% 35.7%

HomeCrest 28.5% 48.3% 15.8% 28.2% 25.0% 30.0% 21.4% 40.0% 26.1% 28.6% 32.1%



137

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Quality Cabinets 28.5% 31.0% 23.7% 33.3% 25.0% 40.0% 18.6% 40.0% 17.4% 28.6% 46.4%

Omega Cabinetry 26.2% 37.9% 13.2% 35.9% 16.7% 30.0% 22.9% 30.0% 19.6% 26.8% 35.7%

Yorktowne 23.8% 51.7% 15.8% 17.9% 12.5% 35.0% 20.0% 25.0% 26.1% 16.1% 35.7%

Mid Continent 22.3% 20.7% 13.2% 33.3% 20.8% 20.0% 22.9% 22.5% 13.0% 26.8% 28.6%

Ultracraft 16.9% 24.1% 10.5% 20.5% 12.5% 20.0% 14.3% 20.0% 15.2% 14.3% 25.0%

Henrybuilt 15.4% 17.2% 7.9% 23.1% 12.5% 25.0% 12.9% 15.0% 13.0% 14.3% 21.4%

Woodharbor 15.4% 17.2% 7.9% 23.1% 12.5% 20.0% 12.9% 17.5% 13.0% 12.5% 25.0%

AYA Kitchens 14.6% 20.7% 7.9% 15.4% 16.7% 20.0% 11.4% 17.5% 13.0% 14.3% 17.9%

Waypoint Living Spaces 11.5% 17.2% 5.3% 12.8% 12.5% 20.0% 10.0% 10.0% 6.5% 10.7% 21.4%

None of these 5.4% 0.0% 10.5% 7.7% 0.0% 10.0% 5.7% 2.5% 6.5% 7.1% 0.0%


138

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 33.1% 34.5% 21.1% 41.0% 37.5% 35.0% 32.9% 32.5% 26.1% 33.9% 42.9%

Merillat 27.7% 31.0% 18.4% 38.5% 20.8% 30.0% 30.0% 22.5% 17.4% 28.6% 42.9%

KraftMaid 25.4% 41.4% 13.2% 28.2% 20.8% 25.0% 24.3% 27.5% 17.4% 28.6% 32.1%

Aristokraft 16.2% 13.8% 10.5% 28.2% 8.3% 10.0% 20.0% 12.5% 8.7% 19.6% 21.4%

Bruce 16.2% 24.1% 13.2% 20.5% 4.2% 15.0% 15.7% 17.5% 17.4% 17.9% 10.7%

MasterCraft 13.1% 10.3% 10.5% 17.9% 12.5% 15.0% 18.6% 2.5% 6.5% 14.3% 21.4%

Timberlake 12.3% 10.3% 18.4% 10.3% 8.3% 25.0% 7.1% 15.0% 2.2% 12.5% 28.6%

Decora 11.5% 24.1% 5.3% 12.8% 4.2% 5.0% 10.0% 17.5% 6.5% 12.5% 17.9%

Kitchen Craft 11.5% 13.8% 2.6% 20.5% 8.3% 30.0% 10.0% 5.0% 6.5% 16.1% 10.7%

Wellborn 9.2% 10.3% 13.2% 5.1% 8.3% 5.0% 8.6% 12.5% 15.2% 5.4% 7.1%

Wood-Mode 8.5% 24.1% 5.3% 2.6% 4.2% 0.0% 8.6% 12.5% 6.5% 8.9% 10.7%

Bertch 7.7% 13.8% 0.0% 12.8% 4.2% 5.0% 10.0% 5.0% 10.9% 7.1% 3.6%

Omega Cabinetry 7.7% 20.7% 0.0% 10.3% 0.0% 10.0% 8.6% 5.0% 4.3% 10.7% 7.1%

Schrock 7.7% 6.9% 7.9% 12.8% 0.0% 0.0% 12.9% 2.5% 4.3% 10.7% 7.1%





139

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Brookhaven 6.2% 17.2% 0.0% 2.6% 8.3% 5.0% 4.3% 10.0% 6.5% 1.8% 14.3%

Crown Point Cabinetry 5.4% 6.9% 2.6% 5.1% 8.3% 10.0% 2.9% 7.5% 0.0% 8.9% 7.1%

HomeCrest 3.1% 6.9% 2.6% 0.0% 4.2% 0.0% 4.3% 2.5% 0.0% 3.6% 7.1%

Mid Continent 3.1% 0.0% 2.6% 7.7% 0.0% 0.0% 1.4% 7.5% 4.3% 1.8% 3.6%

Quaker Maid 2.3% 3.4% 2.6% 2.6% 0.0% 0.0% 2.9% 2.5% 0.0% 5.4% 0.0%

Ultracraft 2.3% 0.0% 0.0% 5.1% 4.2% 5.0% 1.4% 2.5% 2.2% 1.8% 3.6%

Yorktowne 2.3% 3.4% 0.0% 5.1% 0.0% 5.0% 1.4% 2.5% 4.3% 0.0% 3.6%

Woodharbor 1.5% 3.4% 0.0% 2.6% 0.0% 0.0% 0.0% 5.0% 2.2% 0.0% 3.6%

AYA Kitchens 0.8% 0.0% 0.0% 2.6% 0.0% 0.0% 1.4% 0.0% 2.2% 0.0% 0.0%

Henrybuilt 0.8% 0.0% 0.0% 0.0% 4.2% 0.0% 0.0% 2.5% 0.0% 0.0% 3.6%


None of these 19.2% 6.9% 31.6% 15.4% 20.8% 25.0% 18.6% 17.5% 19.6% 23.2% 10.7%


140

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

KraftMaid 10.8% 17.2% 7.9% 7.7% 12.5% 5.0% 11.4% 12.5% 8.7% 17.9% 0.0%

Merillat 9.2% 10.3% 2.6% 15.4% 8.3% 15.0% 11.4% 2.5% 10.9% 3.6% 17.9%

Timberlake 8.5% 3.4% 15.8% 5.1% 8.3% 10.0% 4.3% 15.0% 2.2% 7.1% 21.4%

Armstrong 6.9% 3.4% 5.3% 7.7% 12.5% 15.0% 8.6% 0.0% 8.7% 3.6% 10.7%

Wellborn 5.4% 3.4% 13.2% 0.0% 4.2% 0.0% 5.7% 7.5% 13.0% 0.0% 3.6%

Aristokraft 3.8% 0.0% 2.6% 10.3% 0.0% 0.0% 4.3% 5.0% 2.2% 3.6% 7.1%

Bertch 3.8% 6.9% 0.0% 7.7% 0.0% 0.0% 5.7% 2.5% 6.5% 3.6% 0.0%

Decora 3.8% 10.3% 0.0% 5.1% 0.0% 5.0% 4.3% 2.5% 2.2% 7.1% 0.0%

Kitchen Craft 3.8% 0.0% 2.6% 10.3% 0.0% 10.0% 2.9% 2.5% 4.3% 3.6% 3.6%


Bruce 2.3% 6.9% 0.0% 2.6% 0.0% 0.0% 1.4% 5.0% 2.2% 3.6% 0.0%


Brookhaven 1.5% 6.9% 0.0% 0.0% 0.0% 0.0% 1.4% 2.5% 2.2% 0.0% 3.6%

HomeCrest 1.5% 0.0% 2.6% 0.0% 4.2% 0.0% 2.9% 0.0% 0.0% 1.8% 3.6%

Mid Continent 1.5% 0.0% 2.6% 2.6% 0.0% 0.0% 0.0% 5.0% 4.3% 0.0% 0.0%

Omega Cabinetry 1.5% 6.9% 0.0% 0.0% 0.0% 5.0% 1.4% 0.0% 0.0% 3.6% 0.0%

Wood-Mode 1.5% 0.0% 5.3% 0.0% 0.0% 0.0% 0.0% 5.0% 2.2% 1.8% 0.0%

Schrock 0.8% 0.0% 2.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 1.8% 0.0%


Yorktowne 0.8% 3.4% 0.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.2% 0.0% 0.0%

None of these 26.9% 13.8% 34.2% 23.1% 37.5% 25.0% 27.1% 27.5% 26.1% 30.4% 21.4%


141

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Wood-Mode 5.17 5.60 5.50 4.50 4.25 4.00 5.05 5.60 5.20 4.95 5.50

Crown Point Cabinetry 5.14 5.30 6.00 4.78 4.82 4.67 5.00 5.47 5.25 4.87 5.44

Bruce 4.89 5.27 4.87 4.65 4.80 4.22 5.00 5.05 5.14 4.83 4.58

Timberlake 4.89 5.14 5.30 4.42 4.73 5.09 4.67 5.07 4.78 4.86 5.00

Schrock 4.78 5.07 5.18 4.38 4.25 4.50 4.84 4.80 4.56 4.70 5.30

Wellborn 4.78 4.50 5.20 4.57 4.50 4.62 4.80 4.81 4.73 4.85 4.75

KraftMaid 4.78 4.88 5.10 4.58 4.50 4.85 4.84 4.63 4.80 4.59 5.10

Brookhaven 4.76 5.00 4.75 4.50 4.78 3.83 4.95 4.88 5.08 4.20 5.56

Armstrong 4.69 4.81 4.65 4.65 4.69 5.00 4.62 4.64 4.70 4.86 4.48

Bertch 4.68 4.92 4.50 4.79 4.00 3.75 4.79 4.79 5.00 4.50 4.33

Kitchen Craft 4.63 4.83 5.00 4.27 4.71 5.22 4.57 4.38 4.56 4.55 4.86

MasterCraft 4.60 4.57 4.93 4.00 5.13 4.42 4.53 4.84 4.44 4.32 5.31

Decora 4.60 5.00 4.67 4.29 4.43 3.75 4.61 4.80 4.50 4.53 4.82

Merillat 4.56 4.26 4.84 4.52 4.62 4.42 4.83 4.20 4.59 4.43 4.71

Yorktowne 4.55 4.71 4.83 4.50 3.33 4.43 4.38 4.89 4.73 4.33 4.56

Woodharbor 4.42 4.60 4.33 4.62 3.67 4.00 4.25 4.86 4.40 4.14 4.71



142

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Omega Cabinetry 4.41 5.00 3.75 4.15 4.25 4.00 4.27 4.75 4.25 4.53 4.33

Quaker Maid 4.39 4.58 4.27 4.10 4.50 3.43 4.40 4.76 4.64 4.18 4.38

Ultracraft 4.38 4.57 4.75 4.14 4.00 4.00 4.22 4.75 4.17 4.50 4.43

Aristokraft 4.31 4.19 4.55 4.25 4.21 4.25 4.41 4.17 4.32 4.25 4.41

Artcraft Kitchens 4.26 4.56 4.57 4.18 3.75 4.50 4.16 4.30 4.12 4.17 4.56

Quality Cabinets 4.26 4.78 4.62 3.83 3.83 4.00 4.00 4.56 4.71 4.00 4.33

HomeCrest 4.24 3.92 5.33 4.00 4.17 3.83 4.43 4.21 4.70 3.73 4.56

Waypoint Living Spaces 4.14 4.00 4.50 4.25 4.00 4.00 3.83 4.75 3.00 4.17 4.50

AYA Kitchens 4.12 3.50 5.33 4.00 4.00 3.00 4.57 4.40 4.80 3.57 4.25

Henrybuilt 4.06 4.00 4.00 4.12 4.00 4.40 3.88 4.00 4.00 3.62 4.67

Mid Continent 3.77 3.50 4.60 3.50 3.80 3.50 3.85 3.78 4.00 3.57 4.00


143

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.02 5.97 6.35 6.00 5.57 5.72 6.25 5.74 5.93 5.96 6.28

Warranty 5.94 6.03 6.32 5.74 5.52 5.56 6.03 5.97 6.24 5.67 6.00

Product price 5.79 5.79 5.92 5.69 5.74 5.44 5.99 5.61 5.80 5.65 6.08







144

CARPETBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Mohawk 91.2% 90.0% 93.2% 93.8% 87.1% 94.1% 91.8% 89.4% 90.7% 90.6% 93.3%

Shaw 88.3% 93.3% 86.4% 90.6% 83.9% 100.0% 89.0% 83.0% 93.0% 82.8% 93.3%

Beaulieu 29.2% 46.7% 27.3% 28.1% 16.1% 23.5% 31.5% 27.7% 23.3% 31.2% 33.3%

Dalton Paradise Carpet 28.5% 36.7% 36.4% 21.9% 16.1% 29.4% 32.9% 21.3% 18.6% 32.8% 33.3%

Shaheen 21.9% 36.7% 20.5% 18.8% 12.9% 23.5% 19.2% 25.5% 14.0% 29.7% 16.7%

None of these 6.6% 6.7% 6.8% 3.1% 9.7% 0.0% 5.5% 10.6% 4.7% 7.8% 6.7%


145

CARPETBrand Used in the Past 2 Years

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 73.7% 63.3% 81.8% 78.1% 67.7% 94.1% 72.6% 68.1% 74.4% 64.1% 93.3%

Mohawk 71.5% 63.3% 81.8% 75.0% 61.3% 64.7% 74.0% 70.2% 72.1% 68.8% 76.7%

Beaulieu 8.0% 13.3% 9.1% 0.0% 9.7% 5.9% 8.2% 8.5% 7.0% 4.7% 16.7%


Shaheen 2.9% 10.0% 2.3% 0.0% 0.0% 0.0% 4.1% 2.1% 2.3% 4.7% 0.0%

None of these 10.2% 13.3% 6.8% 6.2% 16.1% 0.0% 9.6% 14.9% 9.3% 12.5% 6.7%


146

CARPETBrand Used the Most

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 47.4% 36.7% 50.0% 50.0% 51.6% 64.7% 50.7% 36.2% 44.2% 43.8% 60.0%

Mohawk 33.6% 33.3% 38.6% 40.6% 19.4% 29.4% 32.9% 36.2% 39.5% 35.9% 20.0%

Beaulieu 1.5% 3.3% 2.3% 0.0% 0.0% 0.0% 0.0% 4.3% 0.0% 1.6% 3.3%


Shaheen 0.7% 3.3% 0.0% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 1.6% 0.0%

None of these 16.1% 23.3% 6.8% 9.4% 29.0% 5.9% 13.7% 23.4% 16.3% 15.6% 16.7%


147

CARPETQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 5.63 5.52 6.00 5.32 5.54 5.35 5.77 5.53 5.49 5.72 5.67

Mohawk 5.61 5.88 5.76 5.31 5.44 5.31 5.58 5.78 5.61 5.72 5.37

Beaulieu 4.74 4.77 4.83 4.62 4.60 4.75 4.50 5.17 5.00 4.70 4.56

Dalton Paradise Carpet 4.69 4.78 4.67 4.50 4.80 4.60 4.59 5.00 5.14 4.68 4.33

Shaheen 4.52 4.89 3.89 4.60 5.00 4.75 4.46 4.50 5.00 4.47 4.25


148

CARPETImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 6.01 5.96 6.17 5.87 5.97 5.38 5.99 6.28 5.69 6.14 6.15


dealer5.91 6.12 5.76 6.03 5.81 5.50 5.93 6.02 5.59 6.05 6.04

Warranty 5.70 5.64 5.88 5.57 5.65 4.62 5.75 6.02 5.67 5.73 5.69








149

CAULKS/SEALANTSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Gorilla Glue 93.7% 95.1% 94.6% 84.6% 100.0% 91.7% 92.5% 97.1% 92.7% 96.2% 88.9%

Loctite 86.5% 87.8% 89.2% 84.6% 81.8% 95.8% 82.1% 88.6% 90.9% 84.9% 77.8%

GE Silicones, Sealants, Adhesives 84.9% 92.7% 78.4% 80.8% 86.4% 87.5% 82.1% 88.6% 87.3% 84.9% 77.8%

DAP (Phenoseal 84.1% 85.4% 89.2% 76.9% 81.8% 79.2% 83.6% 88.6% 83.6% 86.8% 77.8%

Dow Corning 82.5% 87.8% 83.8% 76.9% 77.3% 83.3% 79.1% 88.6% 81.8% 81.1% 88.9%

GREAT STUFF 80.2% 82.9% 81.1% 88.5% 63.6% 91.7% 82.1% 68.6% 80.0% 86.8% 61.1%

Macco/Liquid Nails 71.4% 75.6% 70.3% 65.4% 72.7% 75.0% 73.1% 65.7% 67.3% 75.5% 72.2%

Elmer's ProBond 64.3% 82.9% 54.1% 50.0% 63.6% 75.0% 61.2% 62.9% 63.6% 62.3% 72.2%

Red Devil 63.5% 73.2% 54.1% 69.2% 54.5% 70.8% 61.2% 62.9% 70.9% 58.5% 55.6%

OSI Sealants 62.7% 73.2% 48.6% 65.4% 63.6% 75.0% 59.7% 60.0% 65.5% 62.3% 55.6%

Laticrete 56.3% 68.3% 56.8% 38.5% 54.5% 66.7% 50.7% 60.0% 58.2% 56.6% 50.0%

Geocel 41.3% 53.7% 29.7% 38.5% 40.9% 50.0% 38.8% 40.0% 45.5% 45.3% 16.7%

White Lighting 40.5% 48.8% 45.9% 30.8% 27.3% 37.5% 44.8% 34.3% 40.0% 39.6% 44.4%

Franklin International 35.7% 41.5% 27.0% 34.6% 40.9% 29.2% 34.3% 42.9% 32.7% 39.6% 33.3%

Custom Building Product 34.9% 43.9% 40.5% 11.5% 36.4% 33.3% 32.8% 40.0% 30.9% 35.8% 44.4%

Saschco Sealants 31.0% 34.1% 27.0% 30.8% 31.8% 41.7% 23.9% 37.1% 32.7% 32.1% 22.2%

Cyclovac 20.6% 24.4% 13.5% 23.1% 22.7% 20.8% 16.4% 28.6% 16.4% 26.4% 16.7%

Green Glue (Saint-Gobain) 19.0% 22.0% 16.2% 7.7% 31.8% 29.2% 16.4% 17.1% 16.4% 22.6% 16.7%

None of these 0.8% 2.4% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 5.6%


150

CAULKS/SEALANTSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Dow Corning 65.9% 70.7% 59.5% 69.2% 63.6% 58.3% 64.2% 74.3% 63.6% 67.9% 66.7%

Loctite 65.9% 68.3% 67.6% 57.7% 68.2% 66.7% 64.2% 68.6% 67.3% 62.3% 72.2%

Gorilla Glue 65.1% 75.6% 59.5% 50.0% 72.7% 66.7% 65.7% 62.9% 61.8% 71.7% 55.6%

DAP (Phenoseal 63.5% 73.2% 56.8% 53.8% 68.2% 70.8% 62.7% 60.0% 52.7% 71.7% 72.2%

GREAT STUFF 60.3% 61.0% 59.5% 69.2% 50.0% 75.0% 56.7% 57.1% 60.0% 66.0% 44.4%


OSI Sealants 46.0% 53.7% 35.1% 53.8% 40.9% 62.5% 43.3% 40.0% 50.9% 45.3% 33.3%

Elmer's ProBond 34.9% 56.1% 13.5% 34.6% 31.8% 45.8% 28.4% 40.0% 30.9% 37.7% 38.9%

Laticrete 30.2% 39.0% 24.3% 23.1% 31.8% 41.7% 28.4% 25.7% 29.1% 28.3% 38.9%

Red Devil 28.6% 29.3% 27.0% 34.6% 22.7% 25.0% 29.9% 28.6% 27.3% 26.4% 38.9%

Geocel 24.6% 41.5% 8.1% 19.2% 27.3% 33.3% 20.9% 25.7% 30.9% 24.5% 5.6%


White Lighting 19.0% 19.5% 24.3% 19.2% 9.1% 8.3% 25.4% 14.3% 20.0% 15.1% 27.8%



Cyclovac 5.6% 7.3% 2.7% 7.7% 4.5% 4.2% 6.0% 5.7% 3.6% 7.5% 5.6%

Green Glue (Saint-Gobain) 4.0% 7.3% 0.0% 3.8% 4.5% 0.0% 4.5% 5.7% 3.6% 5.7% 0.0%

None of these 0.8% 2.4% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 5.6%


151

CAULKS/SEALANTSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


DAP (Phenoseal 14.3% 12.2% 13.5% 19.2% 13.6% 16.7% 16.4% 8.6% 7.3% 20.8% 16.7%

OSI Sealants 12.7% 12.2% 13.5% 11.5% 13.6% 20.8% 13.4% 5.7% 10.9% 17.0% 5.6%

Gorilla Glue 7.1% 4.9% 8.1% 0.0% 18.2% 8.3% 3.0% 14.3% 7.3% 5.7% 11.1%


GREAT STUFF 6.3% 4.9% 5.4% 15.4% 0.0% 12.5% 4.5% 5.7% 9.1% 5.7% 0.0%

White Lighting 5.6% 0.0% 13.5% 3.8% 4.5% 0.0% 6.0% 8.6% 5.5% 5.7% 5.6%

Dow Corning 4.8% 0.0% 8.1% 3.8% 9.1% 8.3% 4.5% 2.9% 5.5% 3.8% 5.6%

Laticrete 4.8% 4.9% 8.1% 0.0% 4.5% 0.0% 7.5% 2.9% 3.6% 5.7% 5.6%

Loctite 4.0% 2.4% 8.1% 3.8% 0.0% 0.0% 6.0% 2.9% 3.6% 1.9% 11.1%



Geocel 1.6% 2.4% 0.0% 0.0% 4.5% 0.0% 0.0% 5.7% 1.8% 1.9% 0.0%

Cyclovac 0.8% 2.4% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 5.6%

Red Devil 0.8% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 5.6%


None of these 4.0% 7.3% 0.0% 3.8% 4.5% 4.2% 1.5% 8.6% 5.5% 0.0% 11.1%


152

CAULKS/SEALANTSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Silicones, Sealants, Adhesives 5.89 6.11 5.93 5.89 5.39 5.85 5.94 5.84 6.07 5.76 5.69

Gorilla Glue 5.84 6.05 5.61 6.05 5.62 5.76 6.00 5.62 5.84 5.94 5.53

Loctite 5.80 5.94 5.81 5.83 5.47 5.73 5.80 5.87 5.85 5.83 5.54

Dow Corning 5.75 5.91 5.69 5.78 5.43 5.76 5.68 5.84 5.74 5.90 5.36

GREAT STUFF 5.61 5.78 5.62 5.86 4.77 5.38 5.74 5.54 5.60 5.86 4.73

OSI Sealants 5.59 5.46 6.00 6.00 4.85 5.94 5.81 4.95 5.68 5.70 5.00

Macco/Liquid Nails 5.51 5.67 5.71 5.47 4.93 5.53 5.52 5.48 5.54 5.70 4.83

DAP (Phenoseal 5.43 5.64 5.19 5.67 5.19 5.47 5.50 5.29 5.21 5.64 5.46

Laticrete 5.38 5.63 5.11 5.50 5.10 5.21 5.48 5.33 5.41 5.56 4.62

Elmer's ProBond 5.25 5.55 4.63 5.42 5.23 5.35 5.13 5.36 4.85 5.73 5.15

Franklin International 5.21 5.40 5.22 5.57 4.50 4.83 5.47 5.00 5.41 4.88 5.50

Geocel 5.02 5.75 4.40 4.78 4.25 5.09 5.27 4.57 5.50 4.65 3.67

Custom Building Product 5.00 5.12 4.62 5.00 5.43 4.43 5.12 5.14 5.56 4.53 4.71

Saschco Sealants 5.00 4.93 4.11 6.00 5.60 5.62 4.92 4.69 5.25 4.64 5.25

Red Devil 4.99 5.19 5.22 4.81 4.36 5.12 5.00 4.86 4.75 5.37 4.78

White Lighting 4.67 4.53 4.88 5.33 3.80 4.50 4.92 4.25 4.90 4.50 4.50

Cyclovac 4.00 4.57 2.75 4.50 3.75 3.00 4.00 4.33 4.50 3.62 3.67

Green Glue (Saint-Gobain) 4.00 4.56 2.80 4.00 4.20 3.60 3.67 4.83 4.38 3.89 3.33


153

CAULKS/SEALANTSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+




dealer6.11 6.13 6.20 6.12 5.90 5.91 6.23 6.03 5.85 6.35 6.24

Product price 5.51 5.55 5.94 5.62 4.57 5.00 5.87 5.21 5.33 5.73 5.41

Warranty 5.42 5.74 5.17 5.71 4.95 5.13 5.43 5.62 5.35 5.33 5.94







154

CENTRAL VACUUMSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 77.9% 80.6% 81.2% 80.6% 65.2% 90.0% 73.4% 81.2% 81.6% 74.1% 78.9%

Beam Central Vacuum Systems by

Electrolux68.9% 77.8% 56.2% 74.2% 65.2% 40.0% 64.1% 81.2% 75.5% 63.0% 68.4%

Hoover 68.9% 80.6% 56.2% 64.5% 73.9% 70.0% 67.2% 70.8% 57.1% 75.9% 78.9%

Eureka 67.2% 75.0% 62.5% 71.0% 56.5% 60.0% 67.2% 68.8% 61.2% 70.4% 73.7%

H-P Products VACUFLO 41.8% 36.1% 34.4% 54.8% 43.5% 30.0% 39.1% 47.9% 42.9% 42.6% 36.8%

Linear 31.1% 25.0% 28.1% 41.9% 30.4% 30.0% 29.7% 33.3% 34.7% 27.8% 31.6%

None of these 7.4% 2.8% 15.6% 6.5% 4.3% 10.0% 10.9% 2.1% 4.1% 9.3% 10.5%


155

CENTRAL VACUUMSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 45.1% 58.3% 43.8% 41.9% 30.4% 70.0% 42.2% 43.8% 42.9% 44.4% 52.6%


Electrolux36.1% 38.9% 34.4% 45.2% 21.7% 20.0% 32.8% 43.8% 44.9% 27.8% 36.8%

Eureka 17.2% 19.4% 15.6% 9.7% 26.1% 10.0% 21.9% 12.5% 12.2% 20.4% 21.1%

Hoover 16.4% 19.4% 12.5% 9.7% 26.1% 20.0% 17.2% 14.6% 8.2% 22.2% 21.1%


Linear 7.4% 8.3% 6.2% 9.7% 4.3% 10.0% 9.4% 4.2% 6.1% 7.4% 10.5%

None of these 18.0% 13.9% 25.0% 19.4% 13.0% 20.0% 23.4% 10.4% 18.4% 18.5% 15.8%


156

CENTRAL VACUUMSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 32.8% 36.1% 31.2% 32.3% 30.4% 70.0% 28.1% 31.2% 34.7% 29.6% 36.8%


Electrolux25.4% 27.8% 21.9% 32.3% 17.4% 10.0% 21.9% 33.3% 32.7% 18.5% 26.3%

Eureka 7.4% 5.6% 12.5% 3.2% 8.7% 0.0% 9.4% 6.2% 6.1% 7.4% 10.5%


Hoover 6.6% 5.6% 9.4% 3.2% 8.7% 0.0% 7.8% 6.2% 0.0% 11.1% 10.5%

Linear 1.6% 2.8% 0.0% 0.0% 4.3% 0.0% 1.6% 2.1% 2.0% 1.9% 0.0%

None of these 18.9% 16.7% 25.0% 19.4% 13.0% 20.0% 25.0% 10.4% 20.4% 18.5% 15.8%


157

CENTRAL VACUUMSQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Electrolux5.60 5.54 5.53 5.83 5.43 5.75 5.63 5.55 5.57 5.64 5.58

NuTone 5.36 5.54 5.32 5.09 5.50 5.38 5.62 5.03 5.47 5.39 5.00

Hoover 5.05 4.73 5.12 5.17 5.38 5.50 5.15 4.84 5.08 5.00 5.13

Eureka 4.99 4.84 5.20 4.80 5.25 5.20 5.07 4.84 5.10 4.79 5.21

H-P Products VACUFLO 4.89 4.42 4.30 5.60 5.00 5.33 5.30 4.35 5.26 4.50 5.00

Linear 4.06 3.88 4.38 3.91 4.17 5.33 4.41 3.31 4.53 3.17 4.67


158

CENTRAL VACUUMSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 5.94 6.06 5.91 5.86 5.91 5.25 6.05 5.91 5.98 5.81 6.21


dealer5.88 5.85 6.00 6.00 5.59 5.25 5.97 5.87 5.96 5.77 6.00

Product price 5.56 5.59 5.59 5.72 5.27 5.12 5.71 5.45 5.70 5.33 5.89








159

CERAMIC TILEBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 83.7% 78.6% 84.8% 85.2% 85.7% 78.9% 81.5% 89.7% 84.0% 77.1% 96.0%

American Olsen 63.4% 71.4% 60.6% 66.7% 57.1% 52.6% 61.5% 71.8% 58.0% 72.9% 56.0%

Florida Tile 55.3% 64.3% 48.5% 63.0% 48.6% 52.6% 52.3% 61.5% 48.0% 60.4% 60.0%

Shaw 55.3% 57.1% 51.5% 77.8% 40.0% 47.4% 58.5% 53.8% 42.0% 60.4% 72.0%

American Marazzi 53.7% 60.7% 51.5% 59.3% 45.7% 47.4% 52.3% 59.0% 50.0% 60.4% 48.0%

Arizona Tile 43.1% 46.4% 27.3% 40.7% 57.1% 21.1% 40.0% 59.0% 34.0% 43.8% 60.0%

Interceramic 41.5% 35.7% 51.5% 48.1% 31.4% 21.1% 47.7% 41.0% 40.0% 39.6% 48.0%

Monarch Tile 37.4% 42.9% 36.4% 33.3% 37.1% 31.6% 41.5% 33.3% 34.0% 43.8% 32.0%

Emser Tile 32.5% 14.3% 33.3% 29.6% 48.6% 10.5% 35.4% 38.5% 22.0% 33.3% 52.0%

Porcelanosa 32.5% 42.9% 27.3% 40.7% 22.9% 15.8% 29.2% 46.2% 24.0% 31.2% 52.0%

Crossville 24.4% 25.0% 15.2% 33.3% 25.7% 15.8% 21.5% 33.3% 20.0% 29.2% 24.0%

Laufen International 22.8% 28.6% 15.2% 33.3% 17.1% 10.5% 23.1% 28.2% 22.0% 22.9% 24.0%

Summitville Tile 19.5% 21.4% 9.1% 33.3% 17.1% 10.5% 18.5% 25.6% 16.0% 25.0% 16.0%

Jeffrey Court 16.3% 14.3% 6.1% 25.9% 20.0% 10.5% 16.9% 17.9% 8.0% 20.8% 24.0%

None of these 4.9% 3.6% 0.0% 7.4% 8.6% 0.0% 6.2% 5.1% 6.0% 6.2% 0.0%


160

CERAMIC TILEBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 69.1% 67.9% 63.6% 70.4% 74.3% 63.2% 64.6% 79.5% 72.0% 62.5% 76.0%

American Olsen 36.6% 60.7% 36.4% 22.2% 28.6% 42.1% 36.9% 33.3% 32.0% 47.9% 24.0%

Florida Tile 27.6% 35.7% 24.2% 33.3% 20.0% 21.1% 29.2% 28.2% 20.0% 33.3% 32.0%

Shaw 22.0% 32.1% 24.2% 29.6% 5.7% 36.8% 23.1% 12.8% 12.0% 31.2% 24.0%


Emser Tile 17.1% 3.6% 15.2% 14.8% 31.4% 5.3% 15.4% 25.6% 12.0% 14.6% 32.0%

Interceramic 17.1% 14.3% 18.2% 22.2% 14.3% 10.5% 15.4% 23.1% 16.0% 16.7% 20.0%

Arizona Tile 15.4% 14.3% 3.0% 7.4% 34.3% 5.3% 10.8% 28.2% 10.0% 18.8% 20.0%

Monarch Tile 14.6% 25.0% 6.1% 11.1% 17.1% 15.8% 15.4% 12.8% 10.0% 20.8% 12.0%

Porcelanosa 13.0% 21.4% 12.1% 7.4% 11.4% 15.8% 6.2% 23.1% 14.0% 8.3% 20.0%

Crossville 8.1% 10.7% 12.1% 7.4% 2.9% 10.5% 6.2% 10.3% 10.0% 8.3% 4.0%

Laufen International 4.9% 7.1% 3.0% 11.1% 0.0% 0.0% 7.7% 2.6% 4.0% 4.2% 8.0%

Summitville Tile 4.1% 7.1% 6.1% 3.7% 0.0% 5.3% 3.1% 5.1% 4.0% 4.2% 4.0%

Jeffrey Court 3.3% 0.0% 3.0% 0.0% 8.6% 5.3% 1.5% 5.1% 2.0% 4.2% 4.0%

None of these 9.8% 10.7% 3.0% 11.1% 14.3% 5.3% 12.3% 7.7% 16.0% 6.2% 4.0%


161

CERAMIC TILEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 43.1% 42.9% 39.4% 44.4% 45.7% 57.9% 33.8% 51.3% 54.0% 35.4% 36.0%

American Olsen 7.3% 7.1% 12.1% 3.7% 5.7% 10.5% 6.2% 7.7% 6.0% 10.4% 4.0%

Florida Tile 7.3% 10.7% 6.1% 11.1% 2.9% 5.3% 10.8% 2.6% 2.0% 8.3% 16.0%


Arizona Tile 5.7% 0.0% 0.0% 0.0% 20.0% 0.0% 1.5% 15.4% 6.0% 6.2% 4.0%

Porcelanosa 4.9% 7.1% 9.1% 0.0% 2.9% 5.3% 3.1% 7.7% 2.0% 6.2% 8.0%

Interceramic 3.3% 3.6% 6.1% 3.7% 0.0% 0.0% 6.2% 0.0% 4.0% 2.1% 4.0%

Monarch Tile 3.3% 3.6% 3.0% 3.7% 2.9% 5.3% 3.1% 2.6% 2.0% 4.2% 4.0%

Shaw 3.3% 3.6% 6.1% 3.7% 0.0% 5.3% 4.6% 0.0% 0.0% 2.1% 12.0%

Emser Tile 2.4% 0.0% 3.0% 3.7% 2.9% 0.0% 4.6% 0.0% 2.0% 4.2% 0.0%

Crossville 1.6% 0.0% 3.0% 3.7% 0.0% 5.3% 1.5% 0.0% 0.0% 4.2% 0.0%

None of these 12.2% 10.7% 6.1% 18.5% 14.3% 5.3% 15.4% 10.3% 18.0% 8.3% 8.0%


162

CERAMIC TILEQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Porcelanosa 5.85 5.67 5.89 5.64 6.38 6.33 5.32 6.33 6.00 5.87 5.69

Dal-Tile 5.83 5.59 6.07 5.78 5.80 5.60 5.81 5.94 5.86 5.81 5.79

Arizona Tile 5.65 5.31 5.11 5.70 6.11 4.75 5.52 5.95 5.44 5.71 5.79

American Olsen 5.62 5.60 5.90 5.22 5.70 5.90 5.58 5.57 5.79 5.43 5.71

Monarch Tile 5.60 5.50 5.50 5.89 5.58 5.83 5.48 5.75 6.00 5.62 4.75

Florida Tile 5.59 5.44 5.50 5.65 5.80 5.10 5.65 5.73 5.86 5.45 5.47

Emser Tile 5.59 4.25 5.64 6.12 5.62 5.00 5.39 6.00 5.60 5.62 5.54

Interceramic 5.50 5.10 5.47 5.77 5.60 5.00 5.39 5.87 5.68 5.37 5.42

Shaw 5.43 5.44 5.59 5.30 5.42 5.22 5.53 5.35 5.60 5.34 5.38

American Marazzi 5.42 5.35 5.65 5.38 5.29 5.56 5.41 5.38 5.54 5.50 5.00

Summitville Tile 5.30 4.83 5.33 5.67 5.20 4.50 5.08 5.78 5.57 5.33 4.75

Crossville 5.28 5.43 4.20 5.56 5.50 5.00 4.86 5.83 5.67 5.00 5.33

Jeffrey Court 5.16 3.75 5.50 5.71 5.33 5.50 4.91 5.50 5.00 5.10 5.33

Laufen International 5.04 4.43 5.00 5.00 6.00 4.50 4.86 5.40 5.80 4.70 4.33


163

CERAMIC TILEImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.07 5.96 6.33 6.00 5.94 5.95 6.12 6.03 5.78 6.22 6.36

Product price 5.76 5.81 5.79 5.81 5.66 5.63 5.83 5.71 5.36 6.20 5.76

Warranty 5.32 5.62 5.24 5.52 5.03 4.84 5.36 5.50 5.06 5.74 5.08







164

CLOSET/ORGANIZATION SYSTEMSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 82.7% 97.4% 81.4% 84.0% 61.5% 80.0% 82.7% 83.3% 84.6% 78.1% 94.1%

Rubbermaid 81.2% 89.7% 79.1% 88.0% 65.4% 60.0% 81.3% 85.4% 78.8% 79.7% 94.1%

California Closets 78.2% 84.6% 74.4% 84.0% 69.2% 60.0% 76.0% 85.4% 78.8% 76.6% 82.4%

GarageTek 46.6% 59.0% 48.8% 40.0% 30.8% 60.0% 45.3% 45.8% 36.5% 50.0% 64.7%

Closet Factory 43.6% 48.7% 44.2% 40.0% 38.5% 50.0% 40.0% 47.9% 44.2% 45.3% 35.3%

Gladiator Garage Works (Whirlpool) 43.6% 43.6% 41.9% 36.0% 53.8% 50.0% 38.7% 50.0% 42.3% 37.5% 70.6%

ProClosets.com 26.3% 28.2% 23.3% 24.0% 30.8% 20.0% 25.3% 29.2% 23.1% 28.1% 29.4%

EasyClosets.com 25.6% 23.1% 27.9% 28.0% 23.1% 30.0% 17.3% 37.5% 30.8% 25.0% 11.8%

Easy Track 24.8% 28.2% 27.9% 24.0% 15.4% 30.0% 18.7% 33.3% 25.0% 25.0% 23.5%

Organized Living 23.3% 20.5% 30.2% 20.0% 19.2% 30.0% 22.7% 22.9% 19.2% 21.9% 41.2%

Renin 15.0% 20.5% 20.9% 4.0% 7.7% 20.0% 14.7% 14.6% 15.4% 14.1% 17.6%

None of these 6.8% 2.6% 4.7% 4.0% 19.2% 10.0% 5.3% 8.3% 5.8% 9.4% 0.0%


165

CLOSET/ORGANIZATION SYSTEMSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 53.4% 74.4% 46.5% 56.0% 30.8% 70.0% 57.3% 43.8% 50.0% 50.0% 76.5%

Rubbermaid 35.3% 41.0% 39.5% 32.0% 23.1% 40.0% 37.3% 31.2% 28.8% 35.9% 52.9%


Closet Factory 12.0% 7.7% 16.3% 8.0% 15.4% 20.0% 9.3% 14.6% 13.5% 12.5% 5.9%


GarageTek 9.0% 10.3% 9.3% 4.0% 11.5% 10.0% 8.0% 10.4% 9.6% 7.8% 11.8%

Easy Track 6.8% 7.7% 7.0% 8.0% 3.8% 10.0% 5.3% 8.3% 5.8% 9.4% 0.0%

EasyClosets.com 6.8% 5.1% 7.0% 8.0% 7.7% 0.0% 6.7% 8.3% 5.8% 9.4% 0.0%

ProClosets.com 6.8% 2.6% 7.0% 0.0% 19.2% 0.0% 8.0% 6.2% 5.8% 7.8% 5.9%


Renin 3.8% 2.6% 7.0% 0.0% 3.8% 0.0% 5.3% 2.1% 1.9% 4.7% 5.9%

None of these 20.3% 7.7% 23.3% 16.0% 38.5% 20.0% 17.3% 25.0% 26.9% 20.3% 0.0%


166

CLOSET/ORGANIZATION SYSTEMSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 35.3% 59.0% 27.9% 40.0% 7.7% 60.0% 41.3% 20.8% 38.5% 25.0% 64.7%

Rubbermaid 12.8% 7.7% 16.3% 16.0% 11.5% 10.0% 16.0% 8.3% 7.7% 17.2% 11.8%


Closet Factory 5.3% 0.0% 9.3% 4.0% 7.7% 10.0% 1.3% 10.4% 9.6% 3.1% 0.0%

EasyClosets.com 3.8% 5.1% 2.3% 8.0% 0.0% 0.0% 2.7% 6.2% 1.9% 6.2% 0.0%

Easy Track 2.3% 2.6% 0.0% 8.0% 0.0% 0.0% 1.3% 4.2% 1.9% 3.1% 0.0%


GarageTek 1.5% 0.0% 4.7% 0.0% 0.0% 0.0% 1.3% 2.1% 1.9% 1.6% 0.0%


ProClosets.com 1.5% 0.0% 0.0% 0.0% 7.7% 0.0% 2.7% 0.0% 1.9% 1.6% 0.0%

None of these 23.3% 10.3% 27.9% 20.0% 38.5% 20.0% 20.0% 29.2% 28.8% 23.4% 5.9%


167

CLOSET/ORGANIZATION SYSTEMSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

California Closets 5.39 5.38 5.38 5.53 5.28 5.50 5.46 5.28 5.35 5.56 4.92

Closet Maid 5.34 5.49 5.53 5.25 4.75 5.88 5.43 5.10 5.14 5.41 5.69

Gladiator Garage Works (Whirlpool) 5.20 5.31 4.94 5.43 5.29 5.20 5.26 5.14 4.73 5.67 5.27

Rubbermaid 5.20 5.21 5.48 5.00 4.88 5.80 5.33 4.92 5.05 5.17 5.62

GarageTek 5.12 5.10 4.94 5.67 5.00 4.80 5.26 5.00 4.65 5.43 5.09

Closet Factory 5.07 4.89 5.18 5.22 5.10 5.20 5.19 4.91 4.87 5.38 4.40

Easy Track 4.86 4.70 4.45 5.75 5.50 4.67 5.08 4.71 4.77 4.92 5.00

Organized Living 4.70 4.14 4.67 5.00 5.40 4.00 5.00 4.44 4.10 5.18 4.83

EasyClosets.com 4.57 4.71 4.45 4.50 4.67 4.00 4.75 4.53 4.44 4.75 4.50

ProClosets.com 4.52 4.33 4.78 4.20 4.62 3.50 4.71 4.42 4.08 4.67 5.25

Renin 4.44 4.14 4.62 4.00 5.00 3.50 4.90 4.00 3.75 4.71 5.67


168

CLOSET/ORGANIZATION SYSTEMSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.95 6.08 6.00 6.12 5.52 5.40 6.10 5.85 5.78 6.07 6.06

Product price 5.79 5.50 5.98 6.08 5.64 4.60 5.97 5.76 5.76 5.77 5.94


Warranty 5.43 5.18 5.68 5.56 5.28 4.90 5.50 5.43 5.49 5.40 5.35







169

DECKING: COMPOSITE/PVCBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 82.2% 82.8% 80.0% 81.2% 86.4% 88.2% 75.4% 90.0% 80.0% 81.5% 89.5%

CertainTeed 78.8% 82.8% 82.9% 75.0% 72.7% 70.6% 77.0% 85.0% 82.2% 75.9% 78.9%

AZEK Decks 77.1% 96.6% 62.9% 81.2% 68.2% 88.2% 70.5% 82.5% 77.8% 74.1% 84.2%

TimberTech 68.6% 75.9% 62.9% 75.0% 59.1% 64.7% 62.3% 80.0% 66.7% 72.2% 63.2%

Fiberon 38.1% 55.2% 31.4% 43.8% 18.2% 52.9% 34.4% 37.5% 37.8% 38.9% 36.8%

ChoiceDek (Weyerhaeuser) 36.4% 44.8% 40.0% 31.2% 27.3% 23.5% 41.0% 35.0% 28.9% 42.6% 36.8%

EverGrain Composite Decking

(Tamiko Products)35.6% 41.4% 28.6% 40.6% 31.8% 23.5% 41.0% 32.5% 28.9% 38.9% 42.1%

Deckorators (Vault) 25.4% 20.7% 37.1% 25.0% 13.6% 17.6% 27.9% 25.0% 17.8% 27.8% 36.8%

Deck-Rite 22.9% 20.7% 25.7% 21.9% 22.7% 17.6% 27.9% 17.5% 17.8% 27.8% 21.1%

Kleer Decking 20.3% 24.1% 28.6% 15.6% 9.1% 11.8% 19.7% 25.0% 20.0% 22.2% 15.8%

Royal Group 19.5% 20.7% 20.0% 21.9% 13.6% 5.9% 24.6% 17.5% 15.6% 20.4% 26.3%

Armadillo Deck 18.6% 13.8% 20.0% 25.0% 13.6% 11.8% 23.0% 15.0% 15.6% 24.1% 10.5%

Duralife Decking 18.6% 20.7% 17.1% 18.8% 18.2% 11.8% 23.0% 15.0% 13.3% 25.9% 10.5%

Latitudes Decking 16.9% 17.2% 14.3% 18.8% 18.2% 11.8% 13.1% 25.0% 13.3% 20.4% 15.8%



170

DECKING: COMPOSITE/PVCBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Admiral Spacemaker 16.1% 13.8% 20.0% 12.5% 18.2% 17.6% 14.8% 17.5% 13.3% 22.2% 5.3%

Genovations Decking 16.1% 10.3% 17.1% 25.0% 9.1% 11.8% 16.4% 17.5% 8.9% 24.1% 10.5%

TUFboard DECK 16.1% 20.7% 14.3% 15.6% 13.6% 11.8% 14.8% 20.0% 8.9% 22.2% 15.8%

Clubhouse Decking 15.3% 13.8% 14.3% 18.8% 13.6% 5.9% 13.1% 22.5% 13.3% 16.7% 15.8%

Kroy 15.3% 20.7% 14.3% 15.6% 9.1% 5.9% 13.1% 22.5% 6.7% 25.9% 5.3%

MoistureShield (A.E.R.T.) 15.3% 13.8% 20.0% 15.6% 9.1% 5.9% 16.4% 17.5% 8.9% 20.4% 15.8%

Nexwood 15.3% 13.8% 14.3% 12.5% 22.7% 5.9% 14.8% 20.0% 15.6% 18.5% 5.3%

IntelliDeck 14.4% 13.8% 14.3% 15.6% 13.6% 23.5% 13.1% 12.5% 11.1% 18.5% 10.5%

LB Plastics 11.9% 10.3% 14.3% 9.4% 13.6% 5.9% 13.1% 12.5% 6.7% 18.5% 5.3%

LumberRock Decking 11.9% 10.3% 11.4% 15.6% 9.1% 5.9% 11.5% 15.0% 8.9% 18.5% 0.0%

NewTech 11.9% 6.9% 11.4% 15.6% 13.6% 5.9% 9.8% 17.5% 6.7% 18.5% 5.3%

Green Bay Decking 11.0% 6.9% 17.1% 9.4% 9.1% 5.9% 11.5% 12.5% 6.7% 16.7% 5.3%

TruGrain by Westech 9.3% 6.9% 8.6% 9.4% 13.6% 5.9% 6.6% 15.0% 6.7% 14.8% 0.0%

None of these 1.7% 0.0% 2.9% 0.0% 4.5% 5.9% 1.6% 0.0% 2.2% 1.9% 0.0%


171

DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 62.7% 69.0% 57.1% 56.2% 72.7% 88.2% 54.1% 65.0% 62.2% 63.0% 63.2%

AZEK Decks 48.3% 72.4% 37.1% 53.1% 27.3% 58.8% 52.5% 37.5% 42.2% 55.6% 42.1%

CertainTeed 33.9% 37.9% 25.7% 50.0% 18.2% 29.4% 36.1% 32.5% 37.8% 35.2% 21.1%

TimberTech 33.1% 37.9% 31.4% 34.4% 27.3% 41.2% 36.1% 25.0% 31.1% 31.5% 42.1%

Fiberon 16.9% 31.0% 17.1% 12.5% 4.5% 29.4% 18.0% 10.0% 20.0% 16.7% 10.5%


(Tamiko Products)14.4% 17.2% 8.6% 21.9% 9.1% 5.9% 19.7% 10.0% 11.1% 14.8% 21.1%

Deckorators (Vault) 6.8% 6.9% 14.3% 3.1% 0.0% 5.9% 11.5% 0.0% 4.4% 3.7% 21.1%


Royal Group 5.1% 6.9% 2.9% 3.1% 9.1% 0.0% 6.6% 5.0% 2.2% 5.6% 10.5%

Deck-Rite 4.2% 3.4% 2.9% 6.2% 4.5% 5.9% 6.6% 0.0% 2.2% 3.7% 10.5%

Armadillo Deck 2.5% 0.0% 5.7% 3.1% 0.0% 0.0% 4.9% 0.0% 0.0% 3.7% 5.3%


Genovations Decking 2.5% 0.0% 0.0% 9.4% 0.0% 0.0% 3.3% 2.5% 0.0% 3.7% 5.3%

IntelliDeck 2.5% 0.0% 0.0% 6.2% 4.5% 0.0% 3.3% 2.5% 0.0% 3.7% 5.3%



172

DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


NewTech 2.5% 0.0% 0.0% 6.2% 4.5% 0.0% 1.6% 5.0% 0.0% 5.6% 0.0%

Clubhouse Decking 1.7% 0.0% 2.9% 3.1% 0.0% 0.0% 0.0% 5.0% 0.0% 3.7% 0.0%

Kroy 1.7% 3.4% 2.9% 0.0% 0.0% 0.0% 3.3% 0.0% 0.0% 3.7% 0.0%

Latitudes Decking 1.7% 0.0% 2.9% 3.1% 0.0% 0.0% 3.3% 0.0% 0.0% 3.7% 0.0%

Admiral Spacemaker 0.8% 0.0% 0.0% 3.1% 0.0% 0.0% 1.6% 0.0% 0.0% 1.9% 0.0%

Kleer Decking 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.0% 5.3%

LumberRock Decking 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 1.9% 0.0%

None of these 6.8% 0.0% 17.1% 0.0% 9.1% 5.9% 6.6% 7.5% 6.7% 5.6% 10.5%


173

DECKING: COMPOSITE/PVCBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 41.5% 44.8% 31.4% 34.4% 63.6% 58.8% 36.1% 42.5% 37.8% 40.7% 52.6%

CertainTeed 16.9% 20.7% 17.1% 21.9% 4.5% 0.0% 23.0% 15.0% 17.8% 18.5% 10.5%

AZEK Decks 11.0% 17.2% 8.6% 12.5% 4.5% 11.8% 13.1% 7.5% 11.1% 11.1% 10.5%

TimberTech 7.6% 3.4% 11.4% 6.2% 9.1% 11.8% 3.3% 12.5% 8.9% 7.4% 5.3%


(Tamiko Products)5.1% 0.0% 2.9% 12.5% 4.5% 0.0% 6.6% 5.0% 6.7% 3.7% 5.3%

Fiberon 2.5% 6.9% 2.9% 0.0% 0.0% 5.9% 0.0% 5.0% 4.4% 1.9% 0.0%


Armadillo Deck 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 1.9% 0.0%



Royal Group 0.8% 3.4% 0.0% 0.0% 0.0% 0.0% 0.0% 2.5% 0.0% 0.0% 5.3%

None of these 10.2% 3.4% 20.0% 6.2% 9.1% 5.9% 11.5% 10.0% 11.1% 9.3% 10.5%


174

DECKING: COMPOSITE/PVCQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

AZEK Decks 5.58 6.00 5.36 5.62 5.13 6.07 5.58 5.38 5.48 5.68 5.56

Trex 5.57 5.65 5.68 5.19 5.84 6.00 5.50 5.49 5.49 5.59 5.71

TimberTech 5.27 5.53 5.14 4.96 5.69 5.50 5.39 5.03 5.19 5.42 5.00

CertainTeed 5.26 5.67 4.93 5.12 5.50 5.36 5.47 4.91 5.49 5.22 4.80

Fiberon 5.19 5.20 5.45 4.85 5.50 5.67 5.05 5.07 5.73 4.95 4.71


(Tamiko Products)4.92 4.90 4.60 5.00 5.29 5.25 5.00 4.67 5.33 5.05 4.00

Royal Group 4.86 5.00 4.29 4.67 6.33 2.00 5.36 4.17 5.40 4.55 5.00

Deckorators (Vault) 4.79 4.00 4.62 5.43 5.33 5.00 4.94 4.44 5.00 4.67 4.86

Duralife Decking 4.60 4.60 4.00 5.00 5.00 3.50 5.08 3.80 4.25 4.79 4.00

Deck-Rite 4.58 4.00 4.33 5.00 5.00 4.00 4.80 4.33 5.00 4.36 4.75

Nexwood 4.53 4.67 3.80 4.50 5.20 2.00 5.12 4.17 4.50 4.50 5.00

LB Plastics 4.50 4.50 4.20 4.50 5.00 2.00 5.29 3.75 4.00 4.40 6.00

ChoiceDek (Weyerhaeuser) 4.38 4.00 4.00 4.56 5.67 4.50 4.43 4.23 4.45 4.55 3.71

MoistureShield (A.E.R.T.) 4.38 3.33 4.29 5.25 4.50 2.00 4.78 4.17 4.00 4.36 4.67



175

DECKING: COMPOSITE/PVCQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kleer Decking 4.36 4.33 4.50 4.00 4.50 3.50 4.55 4.33 4.86 3.83 5.33

IntelliDeck 4.36 3.00 3.80 5.75 4.33 4.00 5.17 3.50 4.33 4.22 5.00

TUFboard DECK 4.33 3.50 4.20 5.67 4.33 3.50 5.00 3.83 4.00 4.20 5.00

Kroy 4.27 4.50 3.80 4.50 4.50 1.00 5.00 4.12 4.00 4.31 4.00

Armadillo Deck 4.17 3.00 4.00 4.50 4.67 4.00 4.42 3.50 4.25 4.00 5.00

Admiral Spacemaker 4.07 3.00 3.43 5.00 5.25 3.00 4.86 3.60 4.00 4.00 5.00

Genovations Decking 4.06 1.50 3.83 4.86 4.50 4.00 4.56 3.33 4.00 4.15 3.50

Green Bay Decking 4.00 2.00 4.00 4.50 4.50 2.00 4.67 3.50 4.00 3.89 5.00

Latitudes Decking 4.00 3.50 3.80 4.00 4.75 3.00 4.14 4.11 4.75 3.73 4.00

NewTech 4.00 2.00 3.00 5.00 4.67 2.00 4.40 4.00 4.00 3.90 5.00

LumberRock Decking 3.92 3.00 3.75 4.00 5.00 2.00 4.17 4.00 4.00 3.90 0.00

TruGrain by Westech 3.89 3.00 2.67 4.50 5.00 3.00 4.00 4.00 4.00 3.88 0.00

Clubhouse Decking 3.73 2.67 3.80 3.50 5.00 2.00 4.57 3.14 4.67 3.22 4.33


176

DECKING: COMPOSITE/PVCImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.05 6.29 6.00 6.28 5.48 5.59 6.23 5.97 5.93 6.08 6.26

Warranty 6.01 6.11 6.06 6.09 5.67 5.76 5.88 6.32 6.02 5.92 6.21


Product price 5.70 5.71 5.94 5.94 4.95 5.18 6.02 5.43 5.36 5.94 5.84







177

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 82.9% 93.3% 78.4% 84.6% 75.0% 93.3% 80.6% 82.9% 79.3% 89.8% 72.4%

HardieTrim (James Hardie) 78.6% 70.0% 83.8% 76.9% 83.3% 60.0% 77.6% 88.6% 79.3% 76.3% 82.8%

AZEK Trimboards 69.2% 86.7% 59.5% 80.8% 50.0% 93.3% 65.7% 65.7% 69.0% 72.9% 62.1%

Fypon 62.4% 83.3% 59.5% 69.2% 33.3% 73.3% 61.2% 60.0% 62.1% 64.4% 58.6%

TrexTrim 50.4% 43.3% 56.8% 69.2% 29.2% 66.7% 47.8% 48.6% 51.7% 52.5% 44.8%

LP SmartSide 48.7% 43.3% 43.2% 73.1% 37.5% 53.3% 53.7% 37.1% 51.7% 50.8% 41.4%

Crown Columns and Millwork 37.6% 40.0% 37.8% 38.5% 33.3% 40.0% 41.8% 28.6% 34.5% 37.3% 41.4%

Mastic Home Exteriors by Ply Gem 31.6% 40.0% 29.7% 38.5% 16.7% 40.0% 31.3% 28.6% 27.6% 40.7% 17.2%

Aristocast 30.8% 33.3% 24.3% 34.6% 33.3% 26.7% 37.3% 20.0% 20.7% 39.0% 24.1%

Permacast (HB&G) 29.1% 43.3% 27.0% 34.6% 8.3% 40.0% 29.9% 22.9% 24.1% 33.9% 24.1%

Atlantic Shutters (The Tapco Group) 27.4% 43.3% 27.0% 23.1% 12.5% 33.3% 32.8% 14.3% 24.1% 35.6% 13.8%

Custom Decorative Mouldings 27.4% 23.3% 29.7% 34.6% 20.8% 33.3% 28.4% 22.9% 24.1% 30.5% 24.1%

Versatex Trimboard 27.4% 46.7% 21.6% 23.1% 16.7% 26.7% 28.4% 25.7% 27.6% 32.2% 17.2%

Mid-America Siding Components 24.8% 43.3% 13.5% 34.6% 8.3% 40.0% 26.9% 14.3% 20.7% 30.5% 17.2%

Kleer Trimboards 23.9% 50.0% 13.5% 19.2% 12.5% 46.7% 17.9% 25.7% 27.6% 30.5% 6.9%

TUFboard 23.1% 26.7% 18.9% 26.9% 20.8% 26.7% 19.4% 28.6% 10.3% 33.9% 13.8%

WindsorONE (Windsor Mill) 22.2% 36.7% 13.5% 19.2% 20.8% 33.3% 10.4% 40.0% 27.6% 25.4% 10.3%



178

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Chadsworth 20.5% 30.0% 16.2% 26.9% 8.3% 33.3% 10.4% 34.3% 17.2% 30.5% 3.4%

Nichiha 18.8% 23.3% 21.6% 11.5% 16.7% 26.7% 17.9% 17.1% 20.7% 16.9% 20.7%

Royal Group 18.8% 26.7% 10.8% 30.8% 8.3% 26.7% 19.4% 14.3% 24.1% 16.9% 17.2%

Focal Point 17.9% 23.3% 13.5% 19.2% 16.7% 33.3% 14.9% 17.1% 13.8% 23.7% 10.3%

KOMA 17.9% 46.7% 8.1% 7.7% 8.3% 26.7% 13.4% 22.9% 24.1% 22.0% 3.4%

Cellwood Shutters 16.2% 30.0% 10.8% 15.4% 8.3% 26.7% 16.4% 11.4% 10.3% 20.3% 13.8%

Plycem 16.2% 20.0% 13.5% 19.2% 12.5% 26.7% 17.9% 8.6% 13.8% 16.9% 17.2%

Turncraft 16.2% 26.7% 10.8% 19.2% 8.3% 20.0% 13.4% 20.0% 10.3% 20.3% 13.8%

Variform by Ply Gem 15.4% 20.0% 13.5% 19.2% 8.3% 20.0% 17.9% 8.6% 13.8% 18.6% 10.3%

Vi-Lux 15.4% 13.3% 13.5% 15.4% 20.8% 26.7% 14.9% 11.4% 13.8% 18.6% 10.3%

TechTrim 14.5% 13.3% 10.8% 19.2% 16.7% 20.0% 14.9% 11.4% 3.4% 22.0% 10.3%

Dixie Pacific 13.7% 10.0% 21.6% 11.5% 8.3% 20.0% 11.9% 14.3% 13.8% 13.6% 13.8%

Latitudes Railing 12.8% 30.0% 2.7% 7.7% 12.5% 20.0% 11.9% 11.4% 6.9% 20.3% 3.4%

Moultrie 12.8% 13.3% 18.9% 7.7% 8.3% 20.0% 11.9% 11.4% 3.4% 18.6% 10.3%

Monticello Columns by Ply Gem 11.1% 16.7% 13.5% 3.8% 8.3% 20.0% 6.0% 17.1% 17.2% 13.6% 0.0%

Interplast TUFboard 9.4% 13.3% 5.4% 7.7% 12.5% 20.0% 9.0% 5.7% 6.9% 11.9% 6.9%

Quality Edge 9.4% 10.0% 2.7% 19.2% 8.3% 20.0% 9.0% 5.7% 6.9% 13.6% 3.4%

Richwood Exterior Furnishings by

Ply Gem9.4% 10.0% 5.4% 15.4% 8.3% 20.0% 9.0% 5.7% 10.3% 10.2% 6.9%

Melton 8.5% 16.7% 5.4% 3.8% 8.3% 20.0% 6.0% 8.6% 3.4% 15.3% 0.0%

Palram 8.5% 10.0% 8.1% 7.7% 8.3% 20.0% 3.0% 14.3% 6.9% 13.6% 0.0%

None of these 4.3% 3.3% 2.7% 7.7% 4.2% 0.0% 6.0% 2.9% 3.4% 3.4% 6.9%


179

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 53.8% 76.7% 48.6% 65.4% 20.8% 66.7% 55.2% 45.7% 51.7% 64.4% 34.5%

AZEK Trimboards 47.0% 80.0% 29.7% 61.5% 16.7% 80.0% 44.8% 37.1% 51.7% 47.5% 41.4%

Fypon 40.2% 63.3% 35.1% 53.8% 4.2% 53.3% 37.3% 40.0% 37.9% 39.0% 44.8%

LP SmartSide 23.9% 13.3% 24.3% 46.2% 12.5% 26.7% 31.3% 8.6% 20.7% 28.8% 17.2%

TrexTrim 21.4% 30.0% 24.3% 19.2% 8.3% 40.0% 22.4% 11.4% 27.6% 18.6% 20.7%

Permacast (HB&G) 17.9% 30.0% 18.9% 19.2% 0.0% 40.0% 16.4% 11.4% 17.2% 16.9% 20.7%


Mid-America Siding Components 13.7% 30.0% 5.4% 19.2% 0.0% 26.7% 14.9% 5.7% 6.9% 16.9% 13.8%






KOMA 8.5% 30.0% 2.7% 0.0% 0.0% 6.7% 7.5% 11.4% 10.3% 11.9% 0.0%

Royal Group 8.5% 20.0% 2.7% 11.5% 0.0% 26.7% 9.0% 0.0% 10.3% 8.5% 6.9%

TUFboard 8.5% 20.0% 8.1% 0.0% 4.2% 26.7% 6.0% 5.7% 0.0% 15.3% 3.4%


Chadsworth 7.7% 13.3% 8.1% 7.7% 0.0% 20.0% 3.0% 11.4% 13.8% 6.8% 3.4%

Turncraft 7.7% 10.0% 8.1% 11.5% 0.0% 6.7% 6.0% 11.4% 6.9% 8.5% 6.9%



180

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Nichiha 5.1% 3.3% 13.5% 0.0% 0.0% 6.7% 3.0% 8.6% 3.4% 5.1% 6.9%

Dixie Pacific 4.3% 3.3% 8.1% 3.8% 0.0% 6.7% 4.5% 2.9% 3.4% 5.1% 3.4%

Focal Point 4.3% 6.7% 5.4% 3.8% 0.0% 13.3% 1.5% 5.7% 0.0% 8.5% 0.0%

Interplast TUFboard 4.3% 10.0% 2.7% 3.8% 0.0% 13.3% 4.5% 0.0% 0.0% 6.8% 3.4%

Vi-Lux 4.3% 3.3% 5.4% 0.0% 8.3% 13.3% 4.5% 0.0% 3.4% 5.1% 3.4%

Aristocast 3.4% 6.7% 0.0% 7.7% 0.0% 20.0% 1.5% 0.0% 0.0% 5.1% 3.4%

Latitudes Railing 3.4% 13.3% 0.0% 0.0% 0.0% 13.3% 3.0% 0.0% 3.4% 5.1% 0.0%

Palram 3.4% 6.7% 5.4% 0.0% 0.0% 13.3% 0.0% 5.7% 0.0% 6.8% 0.0%

Plycem 3.4% 6.7% 5.4% 0.0% 0.0% 13.3% 1.5% 2.9% 0.0% 6.8% 0.0%

Quality Edge 3.4% 3.3% 0.0% 11.5% 0.0% 6.7% 4.5% 0.0% 3.4% 3.4% 3.4%


Monticello Columns by Ply Gem 2.6% 6.7% 2.7% 0.0% 0.0% 13.3% 0.0% 2.9% 3.4% 3.4% 0.0%

TechTrim 2.6% 6.7% 2.7% 0.0% 0.0% 13.3% 1.5% 0.0% 0.0% 5.1% 0.0%

Cellwood Shutters 1.7% 3.3% 0.0% 3.8% 0.0% 6.7% 1.5% 0.0% 0.0% 1.7% 3.4%

Moultrie 1.7% 3.3% 2.7% 0.0% 0.0% 6.7% 1.5% 0.0% 0.0% 1.7% 3.4%

Melton 0.9% 3.3% 0.0% 0.0% 0.0% 6.7% 0.0% 0.0% 0.0% 1.7% 0.0%


Ply Gem0.9% 3.3% 0.0% 0.0% 0.0% 6.7% 0.0% 0.0% 0.0% 1.7% 0.0%

None of these 6.8% 3.3% 5.4% 7.7% 12.5% 0.0% 10.4% 2.9% 6.9% 3.4% 13.8%


181

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 13.7% 20.0% 8.1% 19.2% 8.3% 13.3% 17.9% 5.7% 0.0% 16.9% 20.7%

AZEK Trimboards 11.1% 33.3% 2.7% 7.7% 0.0% 20.0% 10.4% 8.6% 10.3% 15.3% 3.4%

Fypon 7.7% 10.0% 8.1% 11.5% 0.0% 0.0% 10.4% 5.7% 3.4% 5.1% 17.2%

LP SmartSide 5.1% 0.0% 2.7% 15.4% 4.2% 0.0% 7.5% 2.9% 0.0% 8.5% 3.4%

Permacast (HB&G) 5.1% 3.3% 8.1% 7.7% 0.0% 6.7% 6.0% 2.9% 6.9% 3.4% 6.9%



TrexTrim 2.6% 3.3% 5.4% 0.0% 0.0% 6.7% 1.5% 2.9% 0.0% 3.4% 3.4%





Aristocast 0.9% 0.0% 0.0% 3.8% 0.0% 6.7% 0.0% 0.0% 0.0% 1.7% 0.0%

Dixie Pacific 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%

KOMA 0.9% 3.3% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%


Nichiha 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.4%

TUFboard 0.9% 3.3% 0.0% 0.0% 0.0% 6.7% 0.0% 0.0% 0.0% 1.7% 0.0%

Vi-Lux 0.9% 0.0% 0.0% 0.0% 4.2% 6.7% 0.0% 0.0% 0.0% 0.0% 3.4%

None of these 8.5% 3.3% 8.1% 7.7% 16.7% 0.0% 13.4% 2.9% 13.8% 3.4% 13.8%


182

DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Permacast (HB&G) 5.94 6.25 6.00 5.62 5.00 6.00 6.16 5.38 6.17 5.58 6.71

AZEK Trimboards 5.72 6.23 5.68 5.57 4.92 6.21 5.82 5.22 5.75 5.65 5.83

HardieTrim (James Hardie) 5.66 5.48 6.03 5.35 5.60 5.67 5.56 5.83 5.83 5.43 5.92

Fypon 5.65 5.76 5.81 5.44 5.38 5.55 5.76 5.50 5.78 5.41 6.06

Nichiha 5.55 5.29 6.00 4.50 5.75 4.75 5.64 6.00 6.20 4.89 6.00

Kleer Trimboards 5.50 5.73 5.60 4.33 5.33 5.71 5.18 5.75 5.86 5.24 6.50

CertainTeed 5.48 5.82 5.61 5.41 4.83 5.64 5.56 5.25 5.65 5.38 5.52

Mid-America Siding Components 5.43 5.92 4.80 5.12 5.00 5.67 5.47 5.00 5.20 5.28 6.20

Custom Decorative Mouldings 5.42 5.29 5.82 4.75 5.80 5.00 5.39 5.75 5.50 5.50 5.14

Vi-Lux 5.41 5.00 5.40 5.33 5.80 5.25 5.44 5.50 5.67 5.27 5.67

TrexTrim 5.38 5.69 5.62 4.65 5.86 5.90 5.29 5.24 5.64 5.23 5.46

Versatex Trimboard 5.35 5.57 5.38 5.20 4.75 5.25 5.33 5.44 5.29 5.32 5.60

Plycem 5.28 4.83 5.60 5.50 5.33 4.50 5.45 5.67 5.33 5.10 5.60

Focal Point 5.26 4.86 5.80 5.00 5.50 4.40 5.75 5.33 5.33 5.14 6.00

TechTrim 5.25 5.00 5.50 4.50 6.00 4.67 5.56 5.00 0.00 5.23 5.33

WindsorONE (Windsor Mill) 5.24 4.64 5.80 5.50 5.80 4.40 5.83 5.29 5.29 5.20 5.33

Crown Columns and Millwork 5.21 5.42 5.64 4.22 5.25 4.83 5.41 4.90 5.22 5.05 5.50

KOMA 5.20 5.00 5.67 6.00 5.50 4.25 5.12 5.75 5.67 4.85 7.00

Mastic Home Exteriors by Ply Gem 5.19 5.58 5.18 4.56 5.50 5.83 5.20 4.80 5.29 5.08 5.60

Atlantic Shutters (The Tapco Group) 5.19 5.46 5.10 4.40 5.67 5.00 5.10 5.80 4.50 5.33 5.50



183

DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Monticello Columns by Ply Gem 5.17 4.80 5.20 0.00 6.00 4.67 5.33 5.33 5.50 5.00 0.00

Turncraft 5.17 4.88 6.00 5.00 5.00 4.00 5.50 5.29 5.50 5.00 5.50

TUFboard 5.15 4.88 6.29 3.83 5.60 5.00 5.17 5.20 6.00 5.05 5.25

Latitudes Railing 5.14 5.33 5.00 4.00 5.00 4.00 5.29 5.75 6.00 5.00 6.00

Moultrie 5.14 4.50 5.14 6.00 6.00 4.00 5.57 5.25 0.00 4.82 6.33

Chadsworth 5.13 5.33 5.00 5.17 4.50 4.80 4.67 5.50 5.75 5.00 5.00

LP SmartSide 5.09 5.23 5.31 5.11 4.44 5.12 5.03 5.23 5.00 5.17 5.00

Interplast TUFboard 5.00 5.00 4.50 5.00 5.33 4.33 5.20 5.50 3.00 5.29 5.00

Melton 5.00 5.00 5.00 0.00 5.00 5.00 5.00 5.00 0.00 5.00 0.00

Palram 5.00 4.33 5.33 6.00 5.00 4.33 4.00 5.60 6.00 4.88 0.00

Royal Group 5.00 4.62 5.25 5.14 5.50 4.00 5.25 5.20 5.00 4.80 5.40

Variform by Ply Gem 5.00 5.50 4.60 4.50 5.50 5.33 4.82 5.33 4.33 5.18 5.00

Cellwood Shutters 4.89 4.78 5.00 5.25 4.50 5.00 5.09 4.25 5.67 4.50 5.50

Aristocast 4.83 4.80 5.00 4.12 5.38 5.25 4.62 5.29 4.60 4.83 5.00


Ply Gem4.80 4.33 5.00 4.67 5.50 4.33 4.80 5.50 4.50 4.83 5.00

Dixie Pacific 4.64 4.33 5.14 3.00 5.00 4.33 4.67 4.80 4.00 4.62 5.33

Quality Edge 4.55 4.33 6.00 4.20 5.00 4.33 4.50 5.00 4.50 4.38 6.00


184

DECORATIVE MOULDINGS & COLUMNS: EXTERIORImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.13 6.07 6.33 6.23 5.77 5.86 6.16 6.18 6.00 6.20 6.11

Product price 5.88 5.73 5.97 6.12 5.68 5.50 5.83 6.15 5.86 5.93 5.81

Warranty 5.84 5.80 6.09 5.81 5.55 5.71 5.75 6.06 5.71 5.80 6.04







185

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Fypon 62.2% 72.7% 71.1% 64.3% 34.8% 50.0% 53.8% 77.5% 59.5% 58.7% 73.9%

Flex Trim 54.1% 54.5% 60.5% 46.4% 52.2% 16.7% 58.5% 52.5% 61.9% 58.7% 30.4%


Permacast (HB&G) 40.5% 40.9% 55.3% 35.7% 21.7% 0.0% 46.2% 37.5% 38.1% 43.5% 39.1%


Aristocast 33.3% 36.4% 34.2% 32.1% 30.4% 33.3% 38.5% 25.0% 21.4% 39.1% 43.5%

Outwater/OracDecor 29.7% 50.0% 26.3% 28.6% 17.4% 0.0% 24.6% 42.5% 35.7% 32.6% 13.0%


Ornamental Mouldings 27.9% 27.3% 31.6% 21.4% 30.4% 16.7% 27.7% 30.0% 21.4% 37.0% 21.7%

WindsorONE (Window Mill) 27.9% 45.5% 15.8% 32.1% 26.1% 16.7% 23.1% 37.5% 28.6% 32.6% 17.4%

TUFboard 23.4% 27.3% 23.7% 21.4% 21.7% 16.7% 27.7% 17.5% 19.0% 26.1% 26.1%

Ultra-Flex 23.4% 27.3% 23.7% 10.7% 34.8% 16.7% 30.8% 12.5% 23.8% 26.1% 17.4%

White River Hardwoods 23.4% 31.8% 23.7% 21.4% 17.4% 0.0% 18.5% 35.0% 23.8% 30.4% 8.7%

Dixie Pacific 22.5% 18.2% 34.2% 17.9% 13.0% 0.0% 23.1% 25.0% 19.0% 28.3% 17.4%

Focal Point 22.5% 27.3% 23.7% 25.0% 13.0% 0.0% 15.4% 37.5% 28.6% 23.9% 8.7%



186

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Moultrie 21.6% 22.7% 28.9% 17.9% 13.0% 0.0% 23.1% 22.5% 21.4% 26.1% 13.0%

Royal Group 21.6% 31.8% 18.4% 25.0% 13.0% 0.0% 27.7% 15.0% 21.4% 21.7% 21.7%

Chadworth 20.7% 22.7% 26.3% 14.3% 17.4% 0.0% 20.0% 25.0% 21.4% 23.9% 13.0%

Enkeboll Designs 19.8% 27.3% 15.8% 25.0% 13.0% 0.0% 13.8% 32.5% 26.2% 21.7% 4.3%

Vi-Lux 17.1% 13.6% 18.4% 17.9% 17.4% 33.3% 18.5% 12.5% 16.7% 23.9% 4.3%

Plantinum Prime - MDF 16.2% 13.6% 15.8% 17.9% 17.4% 0.0% 20.0% 12.5% 21.4% 15.2% 8.7%

East Coast Moulding (ECMD) 15.3% 9.1% 26.3% 10.7% 8.7% 0.0% 18.5% 12.5% 16.7% 15.2% 13.0%

TruChoice Aranco Moulding &

Millwork14.4% 9.1% 18.4% 10.7% 17.4% 0.0% 16.9% 12.5% 19.0% 15.2% 4.3%

Fin-Tek - Painted Trim 10.8% 9.1% 10.5% 7.1% 17.4% 0.0% 12.3% 10.0% 14.3% 13.0% 0.0%

Metrie 10.8% 4.5% 7.9% 17.9% 13.0% 0.0% 10.8% 12.5% 9.5% 13.0% 8.7%

Zepsa Architectural Woodwork &

Stairs9.9% 4.5% 15.8% 7.1% 8.7% 0.0% 10.8% 10.0% 9.5% 13.0% 4.3%

None of these 10.8% 13.6% 5.3% 10.7% 17.4% 33.3% 10.8% 7.5% 9.5% 13.0% 8.7%


187

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Fypon 36.9% 54.5% 39.5% 35.7% 17.4% 16.7% 35.4% 42.5% 26.2% 37.0% 56.5%

Flex Trim 29.7% 18.2% 39.5% 25.0% 30.4% 0.0% 35.4% 25.0% 23.8% 37.0% 26.1%

Permacast (HB&G) 25.2% 27.3% 39.5% 17.9% 8.7% 0.0% 26.2% 27.5% 23.8% 19.6% 39.1%







Royal Group 10.8% 18.2% 10.5% 10.7% 4.3% 0.0% 12.3% 10.0% 9.5% 8.7% 17.4%

Ultra-Flex 9.0% 9.1% 15.8% 0.0% 8.7% 0.0% 12.3% 5.0% 4.8% 10.9% 13.0%


Aristocast 7.2% 4.5% 5.3% 10.7% 8.7% 16.7% 6.2% 7.5% 2.4% 6.5% 17.4%

Dixie Pacific 7.2% 0.0% 15.8% 7.1% 0.0% 0.0% 9.2% 5.0% 2.4% 8.7% 13.0%

Focal Point 7.2% 13.6% 10.5% 0.0% 4.3% 0.0% 4.6% 12.5% 7.1% 10.9% 0.0%



188

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Moultrie 7.2% 0.0% 10.5% 10.7% 4.3% 0.0% 7.7% 7.5% 11.9% 6.5% 0.0%



TUFboard 5.4% 9.1% 5.3% 3.6% 4.3% 16.7% 4.6% 5.0% 0.0% 6.5% 13.0%



Metrie 3.6% 0.0% 2.6% 7.1% 4.3% 0.0% 4.6% 2.5% 2.4% 6.5% 0.0%

Vi-Lux 3.6% 0.0% 5.3% 3.6% 4.3% 16.7% 3.1% 2.5% 0.0% 6.5% 4.3%

Chadworth 2.7% 0.0% 2.6% 3.6% 4.3% 0.0% 4.6% 0.0% 0.0% 6.5% 0.0%


Millwork2.7% 0.0% 2.6% 3.6% 4.3% 0.0% 3.1% 2.5% 4.8% 2.2% 0.0%


Stairs1.8% 4.5% 2.6% 0.0% 0.0% 0.0% 1.5% 2.5% 0.0% 4.3% 0.0%

None of these 14.4% 13.6% 10.5% 14.3% 21.7% 33.3% 15.4% 10.0% 11.9% 17.4% 13.0%


189

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used the Most


Total Northeast South Midwest WestUnder $150K

$150K-$499K $500K+

Less than 5 5 to 49 50+

Fypon 12.6% 22.7% 10.5% 14.3% 4.3% 16.7% 13.8% 10.0% 9.5% 10.9% 21.7%

Permacast (HB&G) 11.7% 9.1% 21.1% 10.7% 0.0% 0.0% 12.3% 12.5% 11.9% 6.5% 21.7%

Flex Trim 7.2% 0.0% 13.2% 3.6% 8.7% 0.0% 10.8% 2.5% 2.4% 10.9% 8.7%





Aristocast 3.6% 4.5% 0.0% 7.1% 4.3% 16.7% 3.1% 2.5% 2.4% 2.2% 8.7%

Dixie Pacific 2.7% 0.0% 5.3% 3.6% 0.0% 0.0% 4.6% 0.0% 0.0% 6.5% 0.0%


Moultrie 2.7% 0.0% 2.6% 7.1% 0.0% 0.0% 3.1% 2.5% 4.8% 2.2% 0.0%

Royal Group 2.7% 4.5% 2.6% 3.6% 0.0% 0.0% 1.5% 5.0% 4.8% 0.0% 4.3%

Ultra-Flex 2.7% 0.0% 5.3% 0.0% 4.3% 0.0% 3.1% 2.5% 0.0% 4.3% 4.3%




TruChoice Aranco Moulding & Millwork

1.8% 0.0% 0.0% 3.6% 4.3% 0.0% 1.5% 2.5% 2.4% 2.2% 0.0%



Metrie 0.9% 0.0% 0.0% 3.6% 0.0% 0.0% 0.0% 2.5% 0.0% 2.2% 0.0%


Vi-Lux 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 2.2% 0.0%

None of these 17.1% 13.6% 13.2% 14.3% 30.4% 50.0% 16.9% 12.5% 14.3% 17.4% 21.7%


190

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Enkeboll Designs 6.10 6.60 5.50 6.33 6.00 0.00 5.43 6.46 6.00 6.22 6.00

Permacast (HB&G) 5.86 6.25 6.10 5.22 5.25 0.00 5.89 5.80 5.73 5.78 6.22

Fypon 5.74 6.07 5.63 5.59 5.86 6.50 5.61 5.84 5.48 5.64 6.31

White River Hardwoods 5.74 6.00 5.56 5.60 6.00 0.00 5.33 6.00 5.44 5.83 6.50

Flex Trim 5.65 5.70 5.74 5.75 5.33 4.00 5.61 5.80 5.16 6.00 6.14

WindsorONE (Window Mill) 5.61 6.11 5.33 5.38 5.40 4.00 5.75 5.60 5.36 5.69 6.00

Dixie Pacific 5.59 6.50 5.69 5.50 4.67 0.00 5.77 5.33 5.00 5.91 5.75

Kleer Trimboards 5.53 6.09 5.33 4.88 5.60 0.00 5.48 5.67 5.67 5.46 5.40

Moultrie 5.50 6.50 4.82 5.75 6.33 0.00 5.54 5.44 5.25 5.55 6.00

Versatex Trimboard 5.50 5.58 5.33 5.43 5.80 4.00 5.60 5.40 5.46 5.56 5.43

Outwater/OracDecor 5.45 5.80 5.60 4.75 5.67 0.00 5.43 5.47 5.00 5.85 6.00

Focal Point 5.41 6.50 5.44 4.67 5.33 0.00 5.12 5.57 5.36 5.44 5.50

Ultra-Flex 5.39 5.40 5.56 6.00 5.00 4.00 5.35 5.80 4.56 6.20 5.25

Ornamental Mouldings 5.32 5.40 5.50 5.00 5.17 7.00 5.27 5.25 5.38 5.73 4.00



191

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Crown Columns and Millwork 5.30 5.50 5.16 5.20 5.57 5.50 5.29 5.27 5.13 5.40 5.33

Vi-Lux 5.27 5.50 5.57 4.67 5.00 4.00 5.11 5.80 4.33 5.89 0.00

TUFboard 5.26 5.40 5.22 4.50 5.80 0.00 5.25 5.29 4.43 5.64 5.60

Aristocast 5.24 5.83 4.92 5.29 5.29 6.00 5.22 5.22 4.62 5.56 5.22

East Coast Moulding (ECMD) 5.20 4.00 5.40 4.00 6.00 0.00 5.10 5.40 4.67 5.33 6.00

Chadworth 5.19 5.75 5.20 4.67 5.00 0.00 5.09 5.30 5.12 5.30 5.00

Royal Group 5.09 5.00 5.29 4.86 5.33 0.00 5.24 4.67 5.00 5.00 5.40

Plantinum Prime - MDF 4.81 5.50 5.00 4.50 4.50 0.00 4.73 5.00 4.38 5.33 5.00

Fin-Tek - Painted Trim 4.80 4.00 4.50 4.00 5.50 0.00 5.00 4.50 4.60 5.00 0.00


Stairs4.75 0.00 4.83 4.00 5.00 0.00 4.25 5.25 3.67 5.25 6.00

Metrie 4.64 5.00 4.33 4.50 5.00 0.00 4.33 5.00 4.33 4.83 4.50


Millwork4.62 4.00 4.57 5.00 4.67 0.00 4.25 5.20 4.14 5.00 6.00


192

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.01 6.10 6.13 6.04 5.70 5.00 5.98 6.18 5.69 6.24 6.14

Product price 5.65 5.67 5.82 5.48 5.57 5.00 5.73 5.60 5.45 5.89 5.55


Warranty 5.37 5.24 5.58 5.33 5.17 4.40 5.30 5.60 5.12 5.56 5.45






193

DOORS: GARAGEBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Overhead Door 79.5% 76.7% 81.4% 83.9% 75.0% 83.3% 77.6% 81.6% 89.4% 74.5% 73.3%

JELD-WEN 78.8% 76.7% 81.4% 67.7% 89.3% 66.7% 80.3% 81.6% 74.5% 74.5% 93.3%

Clopay 70.5% 80.0% 76.7% 71.0% 50.0% 50.0% 69.7% 81.6% 74.5% 69.1% 66.7%

Wayne-Dalton 66.7% 60.0% 69.8% 67.7% 67.9% 44.4% 71.1% 68.4% 66.0% 58.2% 83.3%

Raynor 50.0% 76.7% 34.9% 58.1% 35.7% 33.3% 52.6% 52.6% 53.2% 54.5% 36.7%

Amarr 34.8% 40.0% 44.2% 25.8% 25.0% 27.8% 35.5% 36.8% 36.2% 30.9% 40.0%

C.H.I. Overhead Doors 32.6% 26.7% 30.2% 45.2% 28.6% 44.4% 31.6% 28.9% 38.3% 21.8% 43.3%

Windsor Republic Doors 22.0% 13.3% 25.6% 22.6% 25.0% 22.2% 19.7% 26.3% 21.3% 23.6% 20.0%

Real Carriage Door 20.5% 26.7% 23.3% 19.4% 10.7% 22.2% 14.5% 31.6% 23.4% 21.8% 13.3%

Garaga 16.7% 23.3% 14.0% 19.4% 10.7% 16.7% 15.8% 18.4% 19.1% 16.4% 13.3%

None of these 1.5% 0.0% 2.3% 3.2% 0.0% 5.6% 1.3% 0.0% 0.0% 3.6% 0.0%


194

DOORS: GARAGEBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Overhead Door 37.9% 30.0% 44.2% 41.9% 32.1% 44.4% 28.9% 52.6% 34.0% 40.0% 40.0%

Clopay 36.4% 53.3% 32.6% 35.5% 25.0% 33.3% 34.2% 42.1% 29.8% 40.0% 40.0%

Wayne-Dalton 34.1% 26.7% 30.2% 38.7% 42.9% 22.2% 38.2% 31.6% 42.6% 18.2% 50.0%

JELD-WEN 31.8% 33.3% 27.9% 19.4% 50.0% 44.4% 26.3% 36.8% 36.2% 27.3% 33.3%

Raynor 14.4% 33.3% 4.7% 16.1% 7.1% 22.2% 15.8% 7.9% 19.1% 14.5% 6.7%


Amarr 12.1% 13.3% 16.3% 3.2% 14.3% 22.2% 10.5% 10.5% 12.8% 9.1% 16.7%

Garaga 4.5% 13.3% 0.0% 3.2% 3.6% 5.6% 3.9% 5.3% 6.4% 3.6% 3.3%


Real Carriage Door 3.0% 6.7% 2.3% 0.0% 3.6% 5.6% 1.3% 5.3% 2.1% 5.5% 0.0%

None of these 6.1% 6.7% 9.3% 3.2% 3.6% 5.6% 6.6% 5.3% 6.4% 9.1% 0.0%


195

DOORS: GARAGEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Overhead Door 18.9% 13.3% 20.9% 22.6% 17.9% 16.7% 15.8% 26.3% 12.8% 27.3% 13.3%

Wayne-Dalton 18.2% 13.3% 16.3% 19.4% 25.0% 5.6% 22.4% 15.8% 19.1% 10.9% 30.0%

Clopay 17.4% 20.0% 14.0% 19.4% 17.9% 16.7% 17.1% 18.4% 12.8% 18.2% 23.3%

JELD-WEN 15.2% 16.7% 9.3% 6.5% 32.1% 38.9% 10.5% 13.2% 19.1% 10.9% 16.7%


Raynor 5.3% 6.7% 2.3% 12.9% 0.0% 0.0% 7.9% 2.6% 4.3% 7.3% 3.3%

Amarr 3.8% 0.0% 11.6% 0.0% 0.0% 5.6% 2.6% 5.3% 4.3% 5.5% 0.0%

Garaga 2.3% 10.0% 0.0% 0.0% 0.0% 0.0% 2.6% 2.6% 4.3% 1.8% 0.0%


None of these 10.6% 10.0% 18.6% 6.5% 3.6% 5.6% 14.5% 5.3% 10.6% 10.9% 10.0%


196

DOORS: GARAGEQuality Ratings

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Wayne-Dalton 5.61 5.35 5.70 5.95 5.37 5.75 5.56 5.68 5.39 5.76 5.72

Clopay 5.58 5.64 5.76 5.65 5.00 5.44 5.54 5.70 5.15 5.86 5.85

Overhead Door 5.47 5.52 5.56 5.54 5.19 5.40 5.44 5.57 5.29 5.78 5.32

JELD-WEN 5.43 5.26 5.68 5.32 5.33 5.58 5.16 5.87 5.14 5.68 5.46

Raynor 5.24 5.36 4.93 5.47 5.00 5.00 5.18 5.42 5.20 5.26 5.27

Amarr 5.19 5.09 5.42 5.17 4.71 4.40 5.32 5.23 4.71 5.57 5.42

C.H.I. Overhead Doors 5.05 4.71 5.38 5.46 4.12 4.75 5.17 5.00 4.94 5.30 5.00

Real Carriage Door 5.00 4.71 5.00 5.50 5.00 4.75 4.56 5.45 4.55 5.33 5.50

Windsor Republic Doors 4.58 3.75 4.90 4.60 4.57 4.00 4.67 4.70 3.90 5.30 4.50

Garaga 4.50 4.86 4.00 5.00 4.00 3.33 4.60 4.86 4.22 4.71 4.75


197

DOORS: GARAGEImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.10 6.29 6.18 6.07 5.82 5.94 6.27 5.80 5.98 6.08 6.32

Product price 6.04 6.07 6.18 6.13 5.71 6.00 6.10 5.94 6.00 6.11 5.96

Warranty 6.04 6.14 6.20 6.17 5.57 6.22 6.00 6.03 5.91 6.28 5.79







198

DOORS: ENTRY, INTERIORBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 90.2% 93.5% 88.2% 90.0% 89.3% 85.7% 86.8% 100.0% 90.5% 92.2% 86.7%

Therma-Tru 83.7% 87.1% 79.4% 93.3% 75.0% 50.0% 85.5% 93.9% 81.0% 86.3% 83.3%

Masonite 82.9% 77.4% 85.3% 96.7% 71.4% 57.1% 89.5% 78.8% 69.0% 90.2% 90.0%

Pella 81.3% 93.5% 82.4% 86.7% 60.7% 85.7% 77.6% 87.9% 81.0% 86.3% 73.3%

Peachtree 59.3% 71.0% 52.9% 80.0% 32.1% 50.0% 57.9% 66.7% 69.0% 56.9% 50.0%

Simpson 57.7% 67.7% 44.1% 53.3% 67.9% 71.4% 50.0% 69.7% 61.9% 58.8% 50.0%

Weather Shield 56.1% 64.5% 61.8% 63.3% 32.1% 35.7% 57.9% 60.6% 57.1% 58.8% 50.0%

Stanley 53.7% 74.2% 44.1% 50.0% 46.4% 57.1% 50.0% 60.6% 57.1% 49.0% 56.7%

Bilco 48.0% 87.1% 23.5% 60.0% 21.4% 50.0% 47.4% 48.5% 50.0% 47.1% 46.7%

Milgard 48.0% 29.0% 38.2% 46.7% 82.1% 28.6% 47.4% 57.6% 45.2% 49.0% 50.0%

CraftMaster 41.5% 41.9% 29.4% 60.0% 35.7% 35.7% 39.5% 48.5% 47.6% 33.3% 46.7%

Perma-Door 39.8% 48.4% 29.4% 56.7% 25.0% 21.4% 43.4% 39.4% 33.3% 43.1% 43.3%

Benchmark 35.0% 45.2% 26.5% 43.3% 25.0% 28.6% 38.2% 30.3% 35.7% 37.3% 30.0%

TruStile 23.6% 22.6% 17.6% 36.7% 17.9% 21.4% 18.4% 36.4% 16.7% 27.5% 26.7%

Pinecrest 19.5% 22.6% 14.7% 26.7% 14.3% 14.3% 18.4% 24.2% 19.0% 23.5% 13.3%

Colonist 17.9% 16.1% 11.8% 30.0% 14.3% 7.1% 19.7% 18.2% 14.3% 17.6% 23.3%



199

DOORS: ENTRY, INTERIORBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tru Tech Doors 17.9% 19.4% 8.8% 33.3% 10.7% 14.3% 17.1% 21.2% 11.9% 25.5% 13.3%

Johnson Metal Products 17.1% 22.6% 11.8% 20.0% 14.3% 7.1% 19.7% 15.2% 16.7% 19.6% 13.3%

ProVia 17.1% 19.4% 8.8% 30.0% 10.7% 7.1% 18.4% 18.2% 11.9% 17.6% 23.3%

Plastpro/Distinction 16.3% 9.7% 14.7% 30.0% 10.7% 7.1% 18.4% 15.2% 7.1% 19.6% 23.3%

Woodgrain Doors 16.3% 25.8% 2.9% 30.0% 7.1% 28.6% 14.5% 15.2% 16.7% 17.6% 13.3%

Taylor 15.4% 16.1% 5.9% 30.0% 10.7% 0.0% 19.7% 12.1% 7.1% 19.6% 20.0%

T.M. Cobb 13.0% 9.7% 0.0% 16.7% 28.6% 7.1% 11.8% 18.2% 9.5% 17.6% 10.0%

Upstate Door 12.2% 19.4% 0.0% 23.3% 7.1% 7.1% 10.5% 18.2% 9.5% 15.7% 10.0%

Ideal 11.4% 12.9% 0.0% 23.3% 10.7% 7.1% 11.8% 12.1% 4.8% 17.6% 10.0%

Woodharbor Doors 10.6% 9.7% 0.0% 26.7% 7.1% 7.1% 11.8% 9.1% 7.1% 11.8% 13.3%


200

DOORS: ENTRY, INTERIORBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Therma-Tru 63.4% 74.2% 52.9% 76.7% 50.0% 42.9% 64.5% 69.7% 57.1% 68.6% 63.3%

JELD-WEN 59.3% 67.7% 58.8% 43.3% 67.9% 42.9% 61.8% 60.6% 66.7% 58.8% 50.0%

Masonite 45.5% 45.2% 38.2% 53.3% 46.4% 14.3% 55.3% 36.4% 40.5% 47.1% 50.0%

Pella 31.7% 54.8% 20.6% 30.0% 21.4% 28.6% 30.3% 36.4% 35.7% 31.4% 26.7%

Simpson 30.9% 35.5% 20.6% 26.7% 42.9% 28.6% 25.0% 45.5% 33.3% 33.3% 23.3%

Stanley 28.5% 35.5% 26.5% 23.3% 28.6% 14.3% 30.3% 30.3% 28.6% 33.3% 20.0%

Bilco 17.9% 58.1% 5.9% 6.7% 0.0% 14.3% 15.8% 24.2% 19.0% 17.6% 16.7%

Weather Shield 16.3% 25.8% 8.8% 23.3% 7.1% 7.1% 19.7% 12.1% 9.5% 23.5% 13.3%

CraftMaster 14.6% 12.9% 14.7% 20.0% 10.7% 14.3% 14.5% 15.2% 14.3% 11.8% 20.0%

Milgard 14.6% 9.7% 11.8% 0.0% 39.3% 0.0% 10.5% 30.3% 16.7% 15.7% 10.0%

Peachtree 13.0% 29.0% 5.9% 13.3% 3.6% 14.3% 15.8% 6.1% 11.9% 13.7% 13.3%

Perma-Door 12.2% 19.4% 2.9% 26.7% 0.0% 7.1% 14.5% 9.1% 11.9% 9.8% 16.7%

Benchmark 8.1% 12.9% 0.0% 16.7% 3.6% 14.3% 7.9% 6.1% 4.8% 13.7% 3.3%

Woodgrain Doors 7.3% 9.7% 0.0% 20.0% 0.0% 0.0% 10.5% 3.0% 4.8% 9.8% 6.7%


TruStile 6.5% 12.9% 2.9% 6.7% 3.6% 7.1% 3.9% 12.1% 9.5% 3.9% 6.7%



201

DOORS: ENTRY, INTERIORBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Johnson Metal Products 5.7% 6.5% 5.9% 3.3% 7.1% 0.0% 3.9% 12.1% 7.1% 5.9% 3.3%

Tru Tech Doors 5.7% 9.7% 2.9% 6.7% 3.6% 7.1% 3.9% 9.1% 4.8% 7.8% 3.3%

T.M. Cobb 4.9% 3.2% 0.0% 3.3% 14.3% 7.1% 2.6% 9.1% 7.1% 3.9% 3.3%

Taylor 4.9% 6.5% 0.0% 10.0% 3.6% 0.0% 6.6% 3.0% 4.8% 3.9% 6.7%

Ideal 4.1% 6.5% 0.0% 6.7% 3.6% 0.0% 3.9% 6.1% 2.4% 5.9% 3.3%

Pinecrest 4.1% 3.2% 2.9% 6.7% 3.6% 0.0% 3.9% 6.1% 2.4% 3.9% 6.7%

Upstate Door 4.1% 16.1% 0.0% 0.0% 0.0% 0.0% 1.3% 12.1% 9.5% 2.0% 0.0%

Colonist 3.3% 6.5% 0.0% 6.7% 0.0% 0.0% 3.9% 3.0% 4.8% 0.0% 6.7%

ProVia 3.3% 3.2% 0.0% 10.0% 0.0% 7.1% 2.6% 3.0% 4.8% 2.0% 3.3%


None of these 4.1% 6.5% 5.9% 3.3% 0.0% 14.3% 2.6% 3.0% 4.8% 2.0% 6.7%


202

DOORS: ENTRY, INTERIORBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Therma-Tru 26.8% 35.5% 26.5% 30.0% 14.3% 21.4% 28.9% 24.2% 21.4% 29.4% 30.0%

JELD-WEN 19.5% 12.9% 23.5% 16.7% 25.0% 7.1% 21.1% 21.2% 16.7% 19.6% 23.3%

Masonite 14.6% 6.5% 20.6% 20.0% 10.7% 7.1% 17.1% 12.1% 11.9% 15.7% 16.7%

Simpson 8.1% 9.7% 0.0% 0.0% 25.0% 14.3% 6.6% 9.1% 14.3% 5.9% 3.3%

Pella 6.5% 12.9% 5.9% 6.7% 0.0% 21.4% 6.6% 0.0% 7.1% 5.9% 6.7%

Milgard 3.3% 0.0% 2.9% 0.0% 10.7% 0.0% 2.6% 6.1% 2.4% 3.9% 3.3%


TruStile 2.4% 6.5% 0.0% 0.0% 3.6% 7.1% 1.3% 3.0% 2.4% 3.9% 0.0%

CraftMaster 1.6% 0.0% 0.0% 3.3% 3.6% 0.0% 1.3% 3.0% 0.0% 2.0% 3.3%

Peachtree 1.6% 0.0% 2.9% 3.3% 0.0% 0.0% 2.6% 0.0% 2.4% 0.0% 3.3%

ProVia 1.6% 0.0% 0.0% 6.7% 0.0% 7.1% 1.3% 0.0% 2.4% 2.0% 0.0%

Upstate Door 1.6% 6.5% 0.0% 0.0% 0.0% 0.0% 0.0% 6.1% 4.8% 0.0% 0.0%

Pinecrest 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 1.3% 0.0% 0.0% 2.0% 0.0%

Stanley 0.8% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 3.0% 0.0% 2.0% 0.0%

T.M. Cobb 0.8% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 3.0% 2.4% 0.0% 0.0%

Taylor 0.8% 0.0% 0.0% 3.3% 0.0% 0.0% 1.3% 0.0% 2.4% 0.0% 0.0%

Woodgrain Doors 0.8% 0.0% 0.0% 3.3% 0.0% 0.0% 1.3% 0.0% 0.0% 0.0% 3.3%


None of these 4.9% 6.5% 5.9% 6.7% 0.0% 14.3% 3.9% 3.0% 4.8% 3.9% 6.7%


203

DOORS: ENTRY, INTERIORQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Therma-Tru 5.76 5.84 5.65 5.93 5.57 6.14 5.76 5.67 5.82 5.83 5.56

Pella 5.74 5.86 6.00 4.96 6.31 5.83 5.52 6.14 5.64 5.81 5.76

Simpson 5.50 5.57 5.00 5.27 6.00 5.90 5.42 5.45 5.56 5.72 4.93

Bilco 5.25 5.54 5.00 4.82 5.50 4.86 5.15 5.62 5.35 5.18 5.21

JELD-WEN 5.23 5.39 5.38 4.81 5.33 5.17 5.06 5.59 5.08 5.36 5.24

Milgard 5.19 5.00 4.75 4.79 5.74 5.75 4.86 5.68 4.94 5.40 5.13

TruStile 5.17 5.29 5.33 4.82 5.60 6.67 4.64 5.42 5.43 5.29 4.75

Woodgrain Doors 5.16 5.00 6.00 4.89 6.50 5.75 4.70 5.60 5.43 5.12 4.75

T.M. Cobb 5.12 4.33 0.00 4.60 5.75 6.00 4.67 5.67 5.25 5.22 4.67

Upstate Door 5.07 5.50 0.00 4.43 6.00 3.00 4.50 6.17 6.25 4.62 4.67

Woodharbor Doors 5.00 4.33 0.00 4.88 6.50 5.00 4.67 6.00 4.67 5.17 5.00

Weather Shield 4.98 5.16 5.15 4.67 4.89 4.80 4.93 5.15 4.91 4.93 5.20

Stanley 4.97 4.82 5.00 5.07 5.08 5.12 4.97 4.90 5.13 5.08 4.59

Taylor 4.94 4.75 4.00 5.00 5.33 0.00 4.69 5.75 6.00 4.89 4.67

Masonite 4.94 4.77 4.86 4.96 5.20 4.88 4.94 4.96 4.89 4.93 5.00

Peachtree 4.93 5.29 4.94 4.52 5.12 5.43 4.78 5.05 5.04 5.00 4.57



204

DOORS: ENTRY, INTERIORQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Pinecrest 4.82 5.17 4.50 4.38 5.50 4.50 4.25 5.75 5.14 4.55 5.00

CraftMaster 4.78 5.00 5.00 4.28 5.22 4.60 4.60 5.20 4.75 5.00 4.54

Plastpro/Distinction 4.70 4.33 4.60 4.67 5.33 5.00 4.57 5.00 5.33 4.80 4.29

ProVia 4.67 4.50 3.00 5.11 5.33 7.00 4.43 4.83 4.60 5.22 4.00

Perma-Door 4.64 4.86 4.20 4.44 5.29 5.00 4.35 5.23 4.71 4.85 4.23

Colonist 4.62 5.00 4.50 4.12 5.25 4.00 4.36 5.33 5.00 4.78 4.14

Tru Tech Doors 4.62 4.80 5.00 4.00 6.00 4.00 4.25 5.43 4.80 4.67 4.25

Johnson Metal Products 4.60 4.57 4.33 4.17 5.50 7.00 4.14 5.40 4.83 4.70 4.00

Ideal 4.57 4.25 0.00 4.14 6.00 3.00 4.56 5.00 4.00 4.78 4.33

Benchmark 4.56 4.54 4.50 4.31 5.14 4.50 4.59 4.50 4.29 4.94 4.22


205

DOORS: ENTRY, INTERIORImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.12 5.83 6.09 6.53 6.00 5.93 6.26 5.88 5.98 6.22 6.13

Warranty 5.96 5.93 6.12 5.97 5.79 5.71 5.96 6.06 5.95 5.92 6.03

Product price 5.90 5.73 6.21 5.87 5.75 5.57 6.03 5.76 5.88 5.94 5.87







206

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 94.3% 95.2% 94.1% 100.0% 85.2% 100.0% 93.5% 92.3% 97.9% 95.8% 84.6%

JELD-WEN 86.1% 76.2% 88.2% 90.0% 85.2% 90.5% 87.1% 82.1% 89.6% 85.4% 80.8%

Pella 85.2% 81.0% 91.2% 85.0% 81.5% 85.7% 85.5% 84.6% 89.6% 83.3% 80.8%

Marvin 78.7% 81.0% 79.4% 85.0% 66.7% 81.0% 75.8% 82.1% 83.3% 81.2% 65.4%

Therma-Tru 77.9% 85.7% 70.6% 80.0% 77.8% 71.4% 79.0% 79.5% 81.2% 68.8% 88.5%

CertainTeed 65.6% 66.7% 61.8% 75.0% 55.6% 76.2% 66.1% 59.0% 70.8% 62.5% 61.5%

Weather Shield 62.3% 47.6% 67.6% 75.0% 48.1% 66.7% 62.9% 59.0% 62.5% 64.6% 57.7%

Peachtree 61.5% 47.6% 76.5% 65.0% 48.1% 66.7% 61.3% 59.0% 70.8% 54.2% 57.7%

Hard Windows and Doors 54.9% 42.9% 58.8% 60.0% 51.9% 38.1% 59.7% 56.4% 60.4% 52.1% 50.0%

Kolbe & Kolbe 53.3% 42.9% 52.9% 65.0% 44.4% 42.9% 54.8% 56.4% 56.2% 56.2% 42.3%

Masonite 50.0% 47.6% 52.9% 55.0% 40.7% 38.1% 54.8% 48.7% 47.9% 50.0% 53.8%

Atrium 48.4% 38.1% 67.6% 42.5% 40.7% 52.4% 50.0% 43.6% 56.2% 47.9% 34.6%

Milgard 48.4% 14.3% 41.2% 47.5% 85.2% 38.1% 45.2% 59.0% 41.7% 47.9% 61.5%

Silver Line (an Andersen Company) 45.9% 47.6% 58.8% 52.5% 18.5% 52.4% 51.6% 33.3% 45.8% 41.7% 53.8%

Crestline 44.3% 33.3% 41.2% 62.5% 29.6% 57.1% 48.4% 30.8% 52.1% 37.5% 42.3%

Eagle 43.4% 47.6% 32.4% 47.5% 48.1% 42.9% 43.5% 43.6% 47.9% 37.5% 46.2%

Ply Gem 38.5% 38.1% 50.0% 37.5% 25.9% 23.8% 50.0% 28.2% 33.3% 39.6% 46.2%



207

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Stanley 38.5% 38.1% 32.4% 47.5% 33.3% 52.4% 37.1% 33.3% 37.5% 35.4% 46.2%

BetterBilt 36.9% 23.8% 52.9% 30.0% 37.0% 38.1% 35.5% 38.5% 39.6% 43.8% 19.2%

Simonton 36.9% 33.3% 47.1% 40.0% 22.2% 38.1% 37.1% 35.9% 37.5% 39.6% 30.8%

Simpson 34.4% 28.6% 23.5% 42.5% 40.7% 38.1% 29.0% 41.0% 31.2% 35.4% 38.5%

Benchmark 31.1% 38.1% 38.2% 25.0% 25.9% 23.8% 38.7% 23.1% 31.2% 31.2% 30.8%

Windsor Windows & Doors 31.1% 19.0% 26.5% 35.0% 40.7% 28.6% 29.0% 35.9% 33.3% 31.2% 26.9%

MI Windows and Doors 26.2% 19.0% 38.2% 27.5% 14.8% 19.0% 30.6% 23.1% 20.8% 27.1% 34.6%

Nana 23.8% 4.8% 23.5% 22.5% 40.7% 14.3% 22.6% 30.8% 20.8% 20.8% 34.6%

La Cantina Doors 18.9% 9.5% 17.6% 15.0% 33.3% 19.0% 16.1% 23.1% 18.8% 18.8% 19.2%

CWD Windows and Doors 17.2% 9.5% 11.8% 27.5% 14.8% 23.8% 21.0% 7.7% 10.4% 18.8% 26.9%

Panda Windows and Doors 17.2% 14.3% 17.6% 17.5% 18.5% 14.3% 17.7% 17.9% 12.5% 22.9% 15.4%

Fleetwood Windows and Doors 16.4% 14.3% 11.8% 15.0% 25.9% 23.8% 11.3% 20.5% 14.6% 16.7% 19.2%

Western Window Systems 14.8% 9.5% 8.8% 17.5% 22.2% 14.3% 14.5% 15.4% 12.5% 14.6% 19.2%

PGT 13.1% 9.5% 17.6% 12.5% 11.1% 14.3% 12.9% 12.8% 8.3% 16.7% 15.4%

Royal Group 12.3% 14.3% 8.8% 17.5% 7.4% 19.0% 12.9% 7.7% 12.5% 12.5% 11.5%

Weiland Doors 11.5% 9.5% 2.9% 17.5% 14.8% 14.3% 11.3% 10.3% 8.3% 14.6% 11.5%

ProVia 9.0% 4.8% 8.8% 12.5% 7.4% 19.0% 6.5% 7.7% 8.3% 8.3% 11.5%

None of these 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 2.6% 0.0% 0.0% 3.8%


208

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 63.9% 85.7% 58.8% 70.0% 44.4% 81.0% 62.9% 56.4% 64.6% 64.6% 61.5%

JELD-WEN 39.3% 38.1% 35.3% 40.0% 44.4% 61.9% 37.1% 30.8% 29.2% 52.1% 34.6%

Pella 36.9% 47.6% 23.5% 45.0% 33.3% 52.4% 33.9% 33.3% 39.6% 39.6% 26.9%

Therma-Tru 32.0% 52.4% 26.5% 27.5% 29.6% 38.1% 30.6% 30.8% 35.4% 31.2% 26.9%

Marvin 27.9% 42.9% 14.7% 35.0% 22.2% 38.1% 24.2% 28.2% 20.8% 35.4% 26.9%

CertainTeed 21.3% 33.3% 11.8% 17.5% 29.6% 28.6% 21.0% 17.9% 14.6% 27.1% 23.1%

Masonite 16.4% 23.8% 14.7% 12.5% 18.5% 14.3% 17.7% 15.4% 14.6% 16.7% 19.2%

Milgard 16.4% 0.0% 8.8% 5.0% 55.6% 4.8% 16.1% 23.1% 8.3% 20.8% 23.1%


Kolbe & Kolbe 12.3% 14.3% 2.9% 12.5% 22.2% 4.8% 12.9% 15.4% 8.3% 14.6% 15.4%

Ply Gem 12.3% 14.3% 14.7% 7.5% 14.8% 14.3% 16.1% 5.1% 8.3% 12.5% 19.2%

Weather Shield 11.5% 14.3% 11.8% 10.0% 11.1% 4.8% 16.1% 7.7% 6.2% 18.8% 7.7%

Simonton 9.0% 14.3% 14.7% 5.0% 3.7% 19.0% 6.5% 7.7% 8.3% 10.4% 7.7%

Simpson 9.0% 9.5% 2.9% 12.5% 11.1% 9.5% 4.8% 15.4% 6.2% 10.4% 11.5%

Atrium 8.2% 4.8% 14.7% 2.5% 11.1% 9.5% 9.7% 5.1% 6.2% 10.4% 7.7%

Crestline 6.6% 4.8% 0.0% 12.5% 7.4% 9.5% 6.5% 5.1% 6.2% 8.3% 3.8%

Stanley 6.6% 0.0% 8.8% 5.0% 11.1% 0.0% 8.1% 7.7% 8.3% 6.2% 3.8%



209

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Benchmark 4.9% 9.5% 5.9% 0.0% 7.4% 4.8% 3.2% 7.7% 4.2% 4.2% 7.7%

Eagle 4.9% 14.3% 0.0% 2.5% 7.4% 4.8% 4.8% 5.1% 2.1% 8.3% 3.8%


BetterBilt 4.1% 4.8% 5.9% 0.0% 7.4% 4.8% 3.2% 5.1% 0.0% 10.4% 0.0%

La Cantina Doors 4.1% 0.0% 2.9% 0.0% 14.8% 0.0% 4.8% 5.1% 0.0% 8.3% 3.8%

PGT 4.1% 0.0% 8.8% 0.0% 7.4% 0.0% 4.8% 5.1% 2.1% 6.2% 3.8%


Nana 3.3% 0.0% 2.9% 0.0% 11.1% 0.0% 0.0% 10.3% 2.1% 6.2% 0.0%

Western Window Systems 3.3% 0.0% 2.9% 0.0% 11.1% 0.0% 4.8% 2.6% 0.0% 2.1% 11.5%

CWD Windows and Doors 2.5% 0.0% 2.9% 0.0% 7.4% 0.0% 3.2% 2.6% 2.1% 2.1% 3.8%

Panda Windows and Doors 2.5% 0.0% 2.9% 0.0% 7.4% 0.0% 1.6% 5.1% 2.1% 4.2% 0.0%

Peachtree 2.5% 4.8% 2.9% 0.0% 3.7% 4.8% 1.6% 2.6% 0.0% 4.2% 3.8%

ProVia 2.5% 0.0% 2.9% 2.5% 3.7% 4.8% 0.0% 5.1% 2.1% 2.1% 3.8%

Weiland Doors 2.5% 0.0% 0.0% 0.0% 11.1% 0.0% 1.6% 5.1% 0.0% 4.2% 3.8%


Royal Group 0.8% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.6% 0.0% 2.1% 0.0%

None of these 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 2.6% 0.0% 0.0% 3.8%


210

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 24.6% 42.9% 17.6% 22.5% 22.2% 23.8% 19.4% 33.3% 25.0% 27.1% 19.2%

JELD-WEN 12.3% 9.5% 8.8% 15.0% 14.8% 19.0% 12.9% 7.7% 14.6% 10.4% 11.5%

Marvin 12.3% 14.3% 5.9% 20.0% 7.4% 9.5% 11.3% 15.4% 8.3% 16.7% 11.5%

Pella 12.3% 9.5% 11.8% 20.0% 3.7% 19.0% 11.3% 10.3% 14.6% 12.5% 7.7%

Milgard 7.4% 0.0% 2.9% 2.5% 25.9% 0.0% 11.3% 5.1% 4.2% 6.2% 15.4%

Therma-Tru 5.7% 9.5% 8.8% 2.5% 3.7% 9.5% 4.8% 5.1% 8.3% 4.2% 3.8%


Simonton 4.1% 0.0% 8.8% 2.5% 3.7% 4.8% 3.2% 5.1% 6.2% 2.1% 3.8%

Ply Gem 2.5% 4.8% 0.0% 0.0% 7.4% 0.0% 4.8% 0.0% 0.0% 2.1% 7.7%

Kolbe & Kolbe 1.6% 0.0% 0.0% 2.5% 3.7% 4.8% 0.0% 2.6% 4.2% 0.0% 0.0%

Masonite 1.6% 4.8% 0.0% 2.5% 0.0% 0.0% 3.2% 0.0% 0.0% 4.2% 0.0%

Atrium 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 2.6% 2.1% 0.0% 0.0%

Crestline 0.8% 0.0% 0.0% 2.5% 0.0% 0.0% 1.6% 0.0% 0.0% 2.1% 0.0%



211

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+




PGT 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 2.6% 0.0% 2.1% 0.0%

ProVia 0.8% 0.0% 0.0% 2.5% 0.0% 4.8% 0.0% 0.0% 0.0% 0.0% 3.8%

Simpson 0.8% 0.0% 0.0% 2.5% 0.0% 0.0% 0.0% 2.6% 2.1% 0.0% 0.0%

Weather Shield 0.8% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 2.1% 0.0% 0.0%


None of these 3.3% 0.0% 11.8% 0.0% 0.0% 4.8% 3.2% 2.6% 0.0% 4.2% 7.7%


212

DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings*

Brands continued on the next slide



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 6.01 6.10 5.94 5.95 6.13 6.00 6.10 5.86 5.94 6.09 6.00

Marvin 5.89 6.50 5.56 5.97 5.72 5.80 5.91 5.91 5.62 6.00 6.24

Pella 5.64 6.00 5.55 5.24 6.09 5.65 5.66 5.61 5.56 5.69 5.71

Kolbe & Kolbe 5.44 5.67 5.22 5.04 6.33 4.38 5.72 5.41 5.08 5.68 5.73

Nana 5.35 2.00 4.88 5.17 6.09 2.00 5.25 6.00 5.00 5.38 5.67

Therma-Tru 5.27 5.83 4.92 5.13 5.38 5.43 5.44 4.94 4.90 5.39 5.74

JELD-WEN 5.20 5.40 5.23 4.76 5.65 5.06 5.31 5.09 4.85 5.38 5.52

Western Window Systems 5.06 4.00 4.67 5.00 5.67 3.00 5.38 5.33 4.60 4.67 6.00

Atrium 5.00 4.38 5.09 4.69 5.64 5.00 4.93 5.12 4.96 4.90 5.33

La Cantina Doors 5.00 3.00 5.33 3.50 5.89 2.00 5.22 5.78 4.75 5.50 4.60

Weather Shield 4.99 4.70 5.00 4.96 5.23 4.62 5.24 4.77 4.64 5.07 5.47

Simonton 4.98 4.71 5.00 4.92 5.33 4.71 5.10 4.93 5.44 4.24 5.62

Hard Windows and Doors 4.95 5.00 5.16 4.36 5.57 4.12 4.97 5.24 4.59 5.00 5.62

Simpson 4.90 5.50 3.75 5.07 5.18 4.14 5.06 5.06 4.43 5.13 5.20

Peachtree 4.85 5.10 4.88 4.43 5.31 5.00 4.72 4.96 4.73 4.96 4.93

Masonite 4.82 5.44 4.33 4.50 5.64 4.00 5.06 4.68 4.35 4.95 5.29

Milgard 4.79 3.67 4.29 4.44 5.48 4.43 5.04 4.61 4.21 4.71 5.56

Weiland Doors 4.75 3.00 3.00 5.20 5.50 2.50 5.33 5.00 3.67 4.83 5.67



213

DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 4.72 5.08 4.52 4.48 5.13 4.86 4.72 4.65 4.28 5.00 5.12

Stanley 4.65 4.86 4.36 4.31 5.44 4.00 4.95 4.62 4.12 4.93 5.00

CWD Windows and Doors 4.65 4.00 4.67 4.62 5.00 3.00 5.09 5.50 4.67 4.57 4.71

Eagle 4.63 5.00 4.27 4.40 4.92 3.50 5.12 4.47 4.38 4.44 5.33

PGT 4.57 3.00 5.00 4.00 5.33 2.00 4.86 5.20 4.00 4.57 5.00

ProVia 4.50 2.00 4.33 4.75 5.50 5.00 4.25 4.33 4.25 4.00 5.33

Windsor Windows & Doors 4.46 4.75 4.00 3.91 5.27 3.00 4.69 4.71 4.07 4.54 5.14

Silver Line (an Andersen Company) 4.45 5.10 3.95 4.28 5.80 5.00 4.47 4.00 4.10 4.28 5.21

Ply Gem 4.44 4.75 4.12 4.08 5.57 5.25 4.57 3.82 3.93 4.39 5.17

Panda Windows and Doors 4.39 2.67 3.83 4.50 6.00 1.50 4.22 5.43 4.20 4.22 5.00

Benchmark 4.32 4.00 4.25 4.43 4.71 3.00 4.55 4.38 3.62 4.38 5.38

MI Windows and Doors 4.29 4.50 4.58 3.38 5.00 3.67 4.71 3.62 4.50 3.27 5.33

BetterBilt 4.20 4.00 3.94 4.00 4.90 4.33 3.95 4.50 3.62 4.74 4.00

Royal Group 4.15 4.00 4.33 3.60 5.50 3.00 4.43 4.67 4.00 4.60 3.67

Fleetwood Windows and Doors 4.11 3.00 3.50 3.75 5.14 2.50 4.50 4.62 3.33 4.57 4.40

Crestline 4.10 4.17 4.00 3.95 4.62 4.30 4.14 3.83 3.87 4.31 4.27


214

DOORS: PATIO/WIDE WINDOW OPENINGSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.26 5.67 6.50 6.41 6.19 6.25 6.29 6.21 6.35 6.11 6.35


dealer6.12 6.00 6.32 6.21 5.85 6.10 6.16 6.08 6.12 6.04 6.27

Product price 5.92 5.90 5.94 6.05 5.70 5.65 6.08 5.79 5.71 6.00 6.15








215

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Familiarity

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 87.6% 96.8% 91.2% 88.9% 72.4% 92.3% 89.9% 82.1% 92.3% 80.9% 90.9%

Square D by Schneider Electric 84.3% 93.5% 85.3% 81.5% 75.9% 92.3% 87.0% 76.9% 94.2% 74.5% 81.8%

Siemens 76.9% 90.3% 76.5% 81.5% 58.6% 92.3% 78.3% 69.2% 82.7% 70.2% 77.3%

Eaton Electrical 58.7% 61.3% 55.9% 59.3% 58.6% 61.5% 55.1% 64.1% 61.5% 59.6% 50.0%

ICC 28.1% 29.0% 32.4% 14.8% 34.5% 38.5% 24.6% 30.8% 38.5% 19.1% 22.7%

None of these 1.7% 0.0% 2.9% 0.0% 3.4% 0.0% 1.4% 2.6% 0.0% 4.3% 0.0%


216

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


GE Appliances 53.7% 58.1% 58.8% 48.1% 48.3% 53.8% 55.1% 51.3% 51.9% 55.3% 54.5%

Siemens 47.1% 54.8% 44.1% 48.1% 41.4% 53.8% 50.7% 38.5% 51.9% 40.4% 50.0%


ICC 7.4% 6.5% 11.8% 0.0% 10.3% 7.7% 8.7% 5.1% 11.5% 4.3% 4.5%

None of these 3.3% 3.2% 2.9% 3.7% 3.4% 0.0% 4.3% 2.6% 0.0% 6.4% 4.5%


217

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used the Most

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


GE Appliances 16.5% 22.6% 11.8% 14.8% 17.2% 15.4% 18.8% 12.8% 13.5% 19.1% 18.2%

Siemens 15.7% 16.1% 14.7% 14.8% 17.2% 0.0% 18.8% 15.4% 17.3% 14.9% 13.6%


None of these 5.0% 6.5% 2.9% 3.7% 6.9% 0.0% 7.2% 2.6% 0.0% 8.5% 9.1%


218

ELECTRICAL SYSTEMS/LOAD CENTERSQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Square D by Schneider Electric 6.24 6.31 6.34 6.00 6.23 6.67 6.27 6.00 6.33 6.23 6.00

Siemens 6.04 6.04 5.77 6.14 6.35 6.25 6.09 5.85 6.16 6.00 5.82

GE Appliances 5.66 5.77 5.65 5.39 5.81 6.08 5.66 5.50 5.68 5.68 5.55

Eaton Electrical 5.61 5.50 5.63 5.19 6.12 6.12 5.68 5.36 5.44 5.52 6.36

ICC 5.26 4.89 5.45 4.75 5.60 5.80 5.00 5.42 5.45 5.00 5.00


219

ELECTRICAL SYSTEMS/LOAD CENTERSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.21 6.13 6.18 6.37 6.17 6.31 6.23 6.13 6.21 6.17 6.27

Warranty 6.12 6.10 6.09 6.11 6.17 6.31 6.16 5.97 6.10 5.98 6.45

Product price 5.91 5.87 5.97 5.81 5.97 5.31 6.07 5.82 5.90 5.83 6.09








220

E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )

Brand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tuff-N-Dri 50.4% 67.7% 41.0% 57.1% 31.8% 42.9% 51.4% 51.2% 52.9% 44.6% 60.0%

Delta (Cosella-Durken) 29.1% 32.3% 23.1% 28.6% 36.4% 21.4% 30.0% 30.2% 29.4% 26.8% 35.0%

Rub-R-Wall 24.4% 29.0% 20.5% 31.4% 13.6% 28.6% 22.9% 25.6% 25.5% 23.2% 25.0%

House Guard 2001 23.6% 32.3% 20.5% 20.0% 22.7% 14.3% 18.6% 34.9% 15.7% 30.4% 25.0%

Watchdog 22.8% 12.9% 20.5% 31.4% 27.3% 14.3% 20.0% 30.2% 21.6% 19.6% 35.0%

Polywall 18.9% 16.1% 15.4% 22.9% 22.7% 7.1% 17.1% 25.6% 19.6% 16.1% 25.0%

Mar-Flex 17.3% 12.9% 15.4% 20.0% 22.7% 0.0% 20.0% 18.6% 7.8% 17.9% 40.0%

Epro Services 10.2% 6.5% 7.7% 14.3% 13.6% 0.0% 12.9% 9.3% 9.8% 7.1% 20.0%

None of these 31.5% 22.6% 43.6% 25.7% 31.8% 35.7% 31.4% 30.2% 31.4% 33.9% 25.0%


221


Brand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tuff-N-Dri 29.9% 51.6% 25.6% 25.7% 13.6% 7.1% 30.0% 37.2% 31.4% 26.8% 35.0%


Watchdog 12.6% 6.5% 12.8% 17.1% 13.6% 7.1% 5.7% 25.6% 11.8% 10.7% 20.0%

House Guard 2001 9.4% 12.9% 10.3% 2.9% 13.6% 7.1% 7.1% 14.0% 5.9% 10.7% 15.0%

Rub-R-Wall 7.9% 12.9% 7.7% 5.7% 4.5% 7.1% 5.7% 11.6% 3.9% 10.7% 10.0%

Polywall 6.3% 0.0% 5.1% 11.4% 9.1% 0.0% 8.6% 4.7% 9.8% 1.8% 10.0%

Mar-Flex 3.1% 3.2% 0.0% 2.9% 9.1% 0.0% 2.9% 4.7% 0.0% 5.4% 5.0%

Epro Services 1.6% 0.0% 0.0% 2.9% 4.5% 0.0% 1.4% 2.3% 2.0% 0.0% 5.0%

None of these 39.4% 29.0% 51.3% 34.3% 40.9% 57.1% 41.4% 30.2% 39.2% 44.6% 25.0%


222


Brand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tuff-N-Dri 23.6% 38.7% 17.9% 22.9% 13.6% 7.1% 25.7% 25.6% 29.4% 19.6% 20.0%


Watchdog 8.7% 6.5% 7.7% 14.3% 4.5% 7.1% 4.3% 16.3% 5.9% 8.9% 15.0%

House Guard 2001 4.7% 6.5% 5.1% 2.9% 4.5% 7.1% 4.3% 4.7% 2.0% 5.4% 10.0%

Polywall 3.9% 0.0% 2.6% 8.6% 4.5% 0.0% 5.7% 2.3% 9.8% 0.0% 0.0%

Mar-Flex 2.4% 0.0% 0.0% 2.9% 9.1% 0.0% 1.4% 4.7% 0.0% 5.4% 0.0%

Rub-R-Wall 2.4% 3.2% 2.6% 2.9% 0.0% 7.1% 1.4% 2.3% 0.0% 5.4% 0.0%

Epro Services 1.6% 0.0% 0.0% 2.9% 4.5% 0.0% 1.4% 2.3% 2.0% 0.0% 5.0%

None of these 40.9% 32.3% 51.3% 34.3% 45.5% 57.1% 42.9% 32.6% 39.2% 48.2% 25.0%


223


Quality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Watchdog 5.96 6.50 5.62 5.91 6.33 5.50 5.85 6.17 5.90 5.90 6.14

Tuff-N-Dri 5.50 5.62 5.44 5.55 5.14 5.67 5.36 5.68 5.63 5.32 5.58

Delta (Cosella-Durken) 5.23 4.38 5.44 5.20 5.88 5.00 5.35 5.08 5.07 4.79 6.43

Mar-Flex 5.15 5.00 4.33 5.29 6.00 0.00 5.38 4.71 5.00 5.00 5.38

Rub-R-Wall 5.10 5.71 4.62 5.09 5.00 5.50 5.20 4.80 5.33 4.67 5.60

Polywall 5.09 5.00 4.50 5.12 5.80 4.00 5.36 4.91 5.56 4.56 5.20

House Guard 2001 5.07 4.50 5.38 4.71 6.00 5.00 5.08 5.07 5.29 4.75 5.80

Epro Services 4.67 2.00 3.67 5.20 5.67 0.00 5.12 3.75 5.25 2.50 6.25


224



Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.03 6.20 5.74 5.97 6.43 5.92 6.01 6.10 6.00 5.95 6.35


dealer5.80 5.90 5.59 5.89 5.90 6.00 5.77 5.79 5.68 5.93 5.75


Product price 5.45 5.33 5.46 5.49 5.52 5.00 5.56 5.40 5.42 5.35 5.80







225

ENGINEERRED I -JOISTSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Boise Cascade 89.5% 75.9% 92.9% 92.3% 96.8% 88.9% 88.7% 91.2% 91.8% 85.7% 91.3%

Georgia Pacific 87.7% 89.7% 89.3% 96.2% 77.4% 100.0% 84.5% 91.2% 83.7% 95.2% 82.6%

Trus Joint (Weyerhaeuser) 82.5% 82.8% 89.3% 76.9% 80.6% 77.8% 81.7% 85.3% 81.6% 83.3% 82.6%

LP 72.8% 65.5% 89.3% 76.9% 61.3% 66.7% 74.6% 70.6% 67.3% 83.3% 65.2%

Trim Joist 42.1% 27.6% 57.1% 50.0% 35.5% 55.6% 39.4% 44.1% 38.8% 45.2% 43.5%

Roseburg 38.6% 37.9% 28.6% 23.1% 61.3% 44.4% 32.4% 50.0% 34.7% 47.6% 30.4%

Open Joist 24.6% 13.8% 32.1% 23.1% 29.0% 11.1% 28.2% 20.6% 20.4% 26.2% 30.4%

None of these 1.8% 0.0% 0.0% 3.8% 3.2% 0.0% 2.8% 0.0% 2.0% 2.4% 0.0%


226

ENGINEERRED I -JOISTSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Boise Cascade 53.5% 37.9% 50.0% 50.0% 74.2% 55.6% 50.7% 58.8% 44.9% 57.1% 65.2%

Georgia Pacific 50.9% 48.3% 42.9% 65.4% 48.4% 55.6% 56.3% 38.2% 32.7% 69.0% 56.5%

LP 40.4% 27.6% 50.0% 57.7% 29.0% 55.6% 39.4% 38.2% 32.7% 52.4% 34.8%

Roseburg 17.5% 10.3% 10.7% 15.4% 32.3% 33.3% 11.3% 26.5% 14.3% 21.4% 17.4%

Trim Joist 15.8% 13.8% 7.1% 26.9% 16.1% 44.4% 14.1% 11.8% 8.2% 26.2% 13.0%

Open Joist 8.8% 3.4% 7.1% 11.5% 12.9% 11.1% 9.9% 5.9% 4.1% 11.9% 13.0%

None of these 4.4% 0.0% 7.1% 3.8% 6.5% 0.0% 4.2% 5.9% 6.1% 2.4% 4.3%


227

ENGINEERRED I -JOISTSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Boise Cascade 23.7% 13.8% 25.0% 19.2% 35.5% 33.3% 22.5% 23.5% 24.5% 21.4% 26.1%

Georgia Pacific 17.5% 27.6% 14.3% 23.1% 6.5% 11.1% 19.7% 14.7% 10.2% 26.2% 17.4%

LP 12.3% 13.8% 17.9% 15.4% 3.2% 0.0% 12.7% 14.7% 22.4% 4.8% 4.3%

Roseburg 4.4% 6.9% 3.6% 3.8% 3.2% 11.1% 2.8% 5.9% 2.0% 7.1% 4.3%

Trim Joist 1.8% 0.0% 0.0% 7.7% 0.0% 11.1% 0.0% 2.9% 4.1% 0.0% 0.0%

Open Joist 0.9% 0.0% 3.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 4.3%

None of these 6.1% 0.0% 7.1% 7.7% 9.7% 0.0% 7.0% 5.9% 6.1% 4.8% 8.7%


228

ENGINEERRED I -JOISTSQuality Ratings

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trus Joint (Weyerhaeuser) 6.03 6.05 5.88 6.00 6.21 6.17 6.02 6.03 5.92 6.26 5.84

Georgia Pacific 5.85 6.00 6.00 5.46 5.91 5.88 5.97 5.61 5.74 5.95 5.84

LP 5.80 6.00 5.88 5.42 5.89 6.17 5.71 5.92 5.72 5.91 5.73

Boise Cascade 5.75 6.00 5.69 5.30 5.97 5.88 5.80 5.61 5.86 5.77 5.48

Roseburg 5.66 5.90 4.86 5.67 5.83 6.25 5.40 5.82 6.06 5.63 4.67

Trim Joist 5.40 6.43 5.27 4.92 5.50 6.00 5.46 5.07 5.18 5.78 5.10

Open Joist 4.93 6.25 4.67 5.00 4.50 6.00 4.95 4.71 5.20 5.20 4.14


229

ENGINEERRED I -JOISTSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.21 6.28 6.39 6.04 6.10 5.78 6.38 5.97 6.08 6.34 6.22

Warranty 6.11 6.10 6.32 5.88 6.10 5.56 6.10 6.26 6.12 6.07 6.13


Product price 5.93 5.86 6.36 5.69 5.79 5.00 6.16 5.71 5.79 6.15 5.83







230

EXTERIOR WALL SHEATHINGBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dow Styrofoam 73.9% 79.2% 73.7% 87.1% 53.8% 66.7% 76.2% 70.0% 84.1% 64.7% 75.0%

Georgia-Pacific (DensGlass Gold) 71.4% 66.7% 76.3% 74.2% 65.4% 66.7% 73.8% 66.7% 70.5% 66.7% 83.3%

ZIP System Wall Sheathing (Huber

Engineered Woods)68.9% 83.3% 86.8% 61.3% 38.5% 77.8% 67.5% 70.0% 72.7% 68.6% 62.5%

Owens Corning 68.1% 62.5% 63.2% 80.6% 65.4% 55.6% 71.2% 63.3% 72.7% 62.7% 70.8%

Weyerhaeuser 66.4% 54.2% 63.2% 80.6% 65.4% 66.7% 66.2% 66.7% 59.1% 70.6% 70.8%

LP 64.7% 50.0% 63.2% 80.6% 61.5% 77.8% 62.5% 66.7% 68.2% 60.8% 66.7%

US Gypsum 63.9% 66.7% 65.8% 58.1% 65.4% 55.6% 67.5% 56.7% 59.1% 62.7% 75.0%

Johns Manville 63.0% 58.3% 57.9% 80.6% 53.8% 55.6% 70.0% 46.7% 68.2% 58.8% 62.5%

Celotex 54.6% 45.8% 57.9% 74.2% 34.6% 55.6% 56.2% 50.0% 59.1% 54.9% 45.8%

Gold Bond 48.7% 41.7% 50.0% 51.6% 50.0% 44.4% 52.5% 40.0% 43.2% 52.9% 50.0%

Thermax 38.7% 45.8% 34.2% 54.8% 19.2% 33.3% 38.8% 40.0% 43.2% 33.3% 41.7%

Thermoply 33.6% 12.5% 36.8% 41.9% 38.5% 22.2% 35.0% 33.3% 22.7% 33.3% 54.2%

Norbord Industries 31.9% 16.7% 42.1% 48.4% 11.5% 33.3% 37.5% 16.7% 36.4% 27.5% 33.3%

R-Max 29.4% 29.2% 36.8% 32.3% 15.4% 22.2% 30.0% 30.0% 36.4% 25.5% 25.0%

GreenGuard (Pactiv) 26.9% 16.7% 28.9% 38.7% 19.2% 22.2% 28.8% 23.3% 27.3% 23.5% 33.3%

Ainsworth 22.7% 16.7% 15.8% 38.7% 19.2% 22.2% 21.2% 26.7% 22.7% 21.6% 25.0%

Atlas Rboard 15.1% 8.3% 10.5% 32.3% 7.7% 22.2% 17.5% 6.7% 15.9% 13.7% 16.7%

None of these 4.2% 4.2% 5.3% 3.2% 3.8% 11.1% 2.5% 6.7% 4.5% 5.9% 0.0%


231

EXTERIOR WALL SHEATHINGBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dow Styrofoam 39.5% 58.3% 26.3% 51.6% 26.9% 44.4% 40.0% 36.7% 45.5% 33.3% 41.7%

LP 38.7% 25.0% 36.8% 51.6% 38.5% 55.6% 38.8% 33.3% 40.9% 33.3% 45.8%

Owens Corning 36.1% 41.7% 31.6% 35.5% 38.5% 33.3% 38.8% 30.0% 43.2% 33.3% 29.2%

US Gypsum 33.6% 41.7% 31.6% 29.0% 34.6% 44.4% 36.2% 23.3% 34.1% 27.5% 45.8%

Weyerhaeuser 32.8% 20.8% 26.3% 32.3% 53.8% 44.4% 32.5% 30.0% 27.3% 41.2% 25.0%

Johns Manville 30.3% 33.3% 21.1% 29.0% 42.3% 44.4% 32.5% 20.0% 31.8% 35.3% 16.7%




Gold Bond 19.3% 20.8% 13.2% 12.9% 34.6% 33.3% 20.0% 13.3% 18.2% 17.6% 25.0%

Celotex 16.8% 12.5% 7.9% 29.0% 19.2% 22.2% 17.5% 13.3% 20.5% 15.7% 12.5%


Thermax 9.2% 8.3% 0.0% 22.6% 7.7% 11.1% 10.0% 6.7% 9.1% 5.9% 16.7%

R-Max 8.4% 12.5% 7.9% 3.2% 11.5% 0.0% 8.8% 10.0% 11.4% 7.8% 4.2%

Thermoply 8.4% 0.0% 7.9% 9.7% 15.4% 0.0% 10.0% 6.7% 0.0% 5.9% 29.2%


Ainsworth 4.2% 4.2% 0.0% 9.7% 3.8% 0.0% 3.8% 6.7% 0.0% 3.9% 12.5%

Atlas Rboard 0.8% 0.0% 0.0% 3.2% 0.0% 0.0% 1.2% 0.0% 2.3% 0.0% 0.0%

None of these 6.7% 4.2% 7.9% 6.5% 7.7% 22.2% 3.8% 10.0% 9.1% 7.8% 0.0%


232

EXTERIOR WALL SHEATHINGBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



LP 16.0% 8.3% 26.3% 12.9% 11.5% 33.3% 15.0% 13.3% 15.9% 17.6% 12.5%

Owens Corning 11.8% 16.7% 5.3% 16.1% 11.5% 11.1% 13.8% 6.7% 15.9% 7.8% 12.5%

Weyerhaeuser 11.8% 4.2% 5.3% 12.9% 26.9% 11.1% 10.0% 16.7% 11.4% 11.8% 12.5%

Dow Styrofoam 7.6% 8.3% 5.3% 12.9% 3.8% 0.0% 8.8% 6.7% 6.8% 7.8% 8.3%

Johns Manville 5.9% 4.2% 5.3% 9.7% 3.8% 11.1% 6.2% 3.3% 6.8% 7.8% 0.0%



US Gypsum 5.0% 8.3% 0.0% 3.2% 11.5% 11.1% 5.0% 3.3% 2.3% 7.8% 4.2%

Thermoply 2.5% 0.0% 2.6% 3.2% 3.8% 0.0% 3.8% 0.0% 0.0% 2.0% 8.3%

R-Max 1.7% 0.0% 2.6% 0.0% 3.8% 0.0% 2.5% 0.0% 2.3% 2.0% 0.0%

Ainsworth 0.8% 0.0% 0.0% 3.2% 0.0% 0.0% 1.2% 0.0% 0.0% 2.0% 0.0%

None of these 10.1% 4.2% 13.2% 9.7% 11.5% 22.2% 7.5% 13.3% 11.4% 9.8% 8.3%


233

EXTERIOR WALL SHEATHINGQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Engineered Woods)5.91 6.26 5.94 5.62 5.60 6.14 5.94 5.75 5.77 5.91 6.20

Owens Corning 5.72 5.93 5.50 5.43 6.24 6.40 5.65 5.74 5.68 5.84 5.59

Weyerhaeuser 5.66 5.54 5.46 5.74 5.94 5.50 5.67 5.70 5.56 5.83 5.47

Dow Styrofoam 5.55 5.56 5.21 5.77 5.79 5.00 5.53 5.75 5.54 5.53 5.59

US Gypsum 5.49 5.60 5.28 5.31 5.88 5.60 5.54 5.31 5.24 5.71 5.47

Johns Manville 5.45 5.29 5.41 5.17 6.14 6.00 5.39 5.50 5.21 5.90 5.07

Georgia-Pacific (DensGlass Gold) 5.41 5.44 5.62 5.05 5.47 5.33 5.50 5.20 5.07 5.55 5.70

Gold Bond 5.31 5.20 5.32 5.15 5.54 4.50 5.36 5.42 4.82 5.65 5.25

LP 5.31 4.91 5.33 5.42 5.38 5.57 5.33 5.16 5.07 5.63 5.13

Thermax 5.18 5.45 4.85 5.00 6.00 3.67 5.21 5.50 5.17 5.44 4.80

R-Max 5.16 5.43 5.00 4.71 6.00 3.50 5.05 5.78 5.07 5.67 4.33

Norbord Industries 5.05 4.75 5.12 5.00 5.33 4.00 5.07 5.60 4.94 5.23 5.00

Thermoply 4.87 4.33 4.57 4.82 5.50 3.00 4.92 5.10 4.78 4.88 4.92

Celotex 4.84 4.09 4.82 4.95 5.56 4.80 4.77 5.07 5.00 5.04 4.00

GreenGuard (Pactiv) 4.45 4.50 4.00 4.78 4.80 3.00 4.80 3.86 4.10 4.82 4.38

Ainsworth 4.43 4.00 3.50 4.89 5.00 2.50 4.50 4.86 4.50 4.70 3.80

Atlas Rboard 4.19 3.00 4.00 4.25 5.50 3.00 4.33 4.50 4.50 4.33 3.50


234

EXTERIOR WALL SHEATHINGImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.08 5.74 6.24 6.07 6.16 5.89 6.21 5.79 5.84 6.17 6.35

Product price 6.01 5.61 6.32 5.90 6.04 5.89 6.17 5.61 5.86 6.00 6.30


Warranty 5.73 5.74 5.78 5.79 5.56 5.00 5.71 6.00 5.47 5.81 6.04







235

FAUCETSBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 93.9% 90.0% 91.1% 100.0% 96.4% 90.0% 92.5% 97.3% 95.6% 91.5% 95.5%

Delta 93.0% 95.0% 95.6% 90.5% 89.3% 100.0% 92.5% 91.9% 97.8% 87.2% 95.5%


Moen 91.2% 90.0% 86.7% 100.0% 92.9% 90.0% 92.5% 89.2% 88.9% 91.5% 95.5%

Pfister 78.9% 70.0% 82.2% 81.0% 78.6% 80.0% 79.1% 78.4% 82.2% 70.2% 90.9%

Peerless 72.8% 70.0% 73.3% 85.7% 64.3% 80.0% 71.6% 73.0% 68.9% 70.2% 86.4%

Elkay 71.9% 80.0% 64.4% 90.5% 64.3% 90.0% 67.2% 75.7% 73.3% 70.2% 72.7%

Eljer 68.4% 85.0% 66.7% 76.2% 53.6% 70.0% 67.2% 70.3% 71.1% 68.1% 63.6%

Grohe 62.3% 80.0% 57.8% 66.7% 53.6% 60.0% 55.2% 75.7% 64.4% 57.4% 68.2%

Sterling 57.0% 60.0% 57.8% 71.4% 42.9% 50.0% 55.2% 62.2% 64.4% 46.8% 63.6%


Franke 43.9% 60.0% 37.8% 42.9% 42.9% 40.0% 38.8% 54.1% 51.1% 38.3% 40.9%

Hansgrohe 43.9% 65.0% 31.1% 42.9% 50.0% 30.0% 35.8% 62.2% 51.1% 44.7% 27.3%

Briggs 37.7% 15.0% 44.4% 33.3% 46.4% 30.0% 38.8% 37.8% 40.0% 34.0% 40.9%

Danze 36.0% 35.0% 40.0% 28.6% 35.7% 0.0% 32.8% 51.4% 35.6% 31.9% 45.5%



236

FAUCETSBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Blanco 32.5% 40.0% 31.1% 42.9% 21.4% 20.0% 26.9% 45.9% 40.0% 25.5% 31.8%

Chicago 29.8% 20.0% 22.2% 38.1% 42.9% 40.0% 28.4% 29.7% 40.0% 19.1% 31.8%

Brizo 24.6% 15.0% 28.9% 38.1% 14.3% 10.0% 20.9% 35.1% 26.7% 21.3% 27.3%

Jado 17.5% 25.0% 15.6% 14.3% 17.9% 10.0% 13.4% 27.0% 15.6% 17.0% 22.7%

Dornbracht 14.0% 20.0% 11.1% 14.3% 14.3% 10.0% 9.0% 24.3% 20.0% 10.6% 9.1%

Symmons 14.0% 40.0% 2.2% 9.5% 17.9% 10.0% 13.4% 16.2% 11.1% 17.0% 13.6%

Kraus USA 13.2% 20.0% 6.7% 9.5% 21.4% 0.0% 11.9% 18.9% 13.3% 14.9% 9.1%

Porcher 13.2% 30.0% 4.4% 9.5% 17.9% 10.0% 9.0% 21.6% 13.3% 14.9% 9.1%

Hansa 11.4% 20.0% 2.2% 19.0% 14.3% 10.0% 11.9% 10.8% 11.1% 8.5% 18.2%

KWC 11.4% 15.0% 6.7% 4.8% 21.4% 0.0% 10.4% 16.2% 13.3% 10.6% 9.1%

Decolav 8.8% 5.0% 4.4% 9.5% 17.9% 0.0% 9.0% 10.8% 6.7% 12.8% 4.5%


237

FAUCETSBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 71.1% 70.0% 66.7% 61.9% 85.7% 60.0% 62.7% 89.2% 73.3% 76.6% 54.5%

Delta 69.3% 65.0% 71.1% 66.7% 71.4% 60.0% 73.1% 64.9% 75.6% 68.1% 59.1%

Moen 67.5% 60.0% 64.4% 85.7% 64.3% 80.0% 74.6% 51.4% 51.1% 74.5% 86.4%


Elkay 27.2% 35.0% 24.4% 38.1% 17.9% 40.0% 25.4% 27.0% 22.2% 38.3% 13.6%

Grohe 26.3% 35.0% 15.6% 33.3% 32.1% 0.0% 22.4% 40.5% 22.2% 36.2% 13.6%

Pfister 21.1% 5.0% 15.6% 28.6% 35.7% 20.0% 25.4% 13.5% 15.6% 21.3% 31.8%

Eljer 20.2% 30.0% 11.1% 28.6% 21.4% 30.0% 22.4% 13.5% 6.7% 38.3% 9.1%

Peerless 17.5% 5.0% 20.0% 23.8% 17.9% 20.0% 17.9% 16.2% 11.1% 25.5% 13.6%

Hansgrohe 15.8% 30.0% 11.1% 14.3% 14.3% 0.0% 13.4% 24.3% 11.1% 25.5% 4.5%


Franke 12.3% 30.0% 11.1% 4.8% 7.1% 0.0% 10.4% 18.9% 8.9% 21.3% 0.0%

Sterling 11.4% 15.0% 13.3% 9.5% 7.1% 20.0% 10.4% 10.8% 15.6% 10.6% 4.5%

Danze 9.6% 10.0% 8.9% 14.3% 7.1% 0.0% 7.5% 16.2% 13.3% 8.5% 4.5%

Blanco 8.8% 0.0% 8.9% 14.3% 10.7% 0.0% 9.0% 10.8% 13.3% 4.3% 9.1%



238

FAUCETSBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Brizo 8.8% 10.0% 6.7% 19.0% 3.6% 10.0% 4.5% 16.2% 11.1% 8.5% 4.5%

Chicago 7.0% 0.0% 6.7% 9.5% 10.7% 10.0% 9.0% 2.7% 2.2% 8.5% 13.6%

Briggs 5.3% 5.0% 4.4% 4.8% 7.1% 20.0% 4.5% 2.7% 8.9% 4.3% 0.0%

Decolav 3.5% 0.0% 2.2% 4.8% 7.1% 0.0% 4.5% 2.7% 0.0% 6.4% 4.5%

Dornbracht 3.5% 5.0% 2.2% 4.8% 3.6% 0.0% 3.0% 5.4% 4.4% 2.1% 4.5%

Symmons 3.5% 20.0% 0.0% 0.0% 0.0% 0.0% 3.0% 5.4% 0.0% 8.5% 0.0%

Jado 2.6% 10.0% 2.2% 0.0% 0.0% 0.0% 1.5% 5.4% 0.0% 6.4% 0.0%

Hansa 1.8% 0.0% 0.0% 9.5% 0.0% 0.0% 3.0% 0.0% 0.0% 2.1% 4.5%

Kraus USA 1.8% 0.0% 2.2% 0.0% 3.6% 0.0% 1.5% 2.7% 0.0% 2.1% 4.5%

KWC 1.8% 0.0% 0.0% 0.0% 7.1% 0.0% 1.5% 2.7% 0.0% 2.1% 4.5%


239

FAUCETSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 30.7% 45.0% 17.8% 28.6% 42.9% 30.0% 19.4% 51.4% 35.6% 34.0% 13.6%

Delta 28.1% 10.0% 42.2% 23.8% 21.4% 20.0% 31.3% 24.3% 37.8% 21.3% 22.7%

Moen 27.2% 30.0% 26.7% 38.1% 17.9% 40.0% 35.8% 8.1% 17.8% 23.4% 54.5%

Pfister 4.4% 0.0% 4.4% 4.8% 7.1% 10.0% 3.0% 5.4% 2.2% 6.4% 4.5%


Grohe 1.8% 0.0% 0.0% 4.8% 3.6% 0.0% 1.5% 2.7% 4.4% 0.0% 0.0%

Hansgrohe 0.9% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 2.7% 0.0% 2.1% 0.0%

Peerless 0.9% 0.0% 2.2% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 2.1% 0.0%

Symmons 0.9% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.7% 0.0% 2.1% 0.0%

None of these 1.8% 0.0% 2.2% 0.0% 3.6% 0.0% 3.0% 0.0% 0.0% 2.1% 4.5%


240

FAUCETSQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.21 6.00 6.27 6.05 6.37 5.89 6.15 6.39 6.12 6.28 6.25

Grohe 5.87 5.75 5.92 5.77 6.00 5.33 5.83 6.04 5.79 6.07 5.64

Moen 5.78 5.83 5.74 5.50 6.04 5.89 5.85 5.62 5.51 5.98 5.90

Hansgrohe 5.76 5.54 5.93 5.33 6.07 5.33 5.54 6.04 5.65 5.86 5.83

Franke 5.50 5.82 5.35 5.50 5.42 5.00 5.33 5.80 5.41 5.65 5.44

Delta 5.44 5.16 5.84 4.83 5.40 4.80 5.49 5.53 5.51 5.61 4.95


Brizo 5.25 5.33 5.46 4.88 5.25 4.00 5.21 5.38 4.92 5.30 5.83

Gerber Plumbing Fixtures 5.20 5.27 5.37 4.30 5.50 5.50 5.18 5.18 5.11 5.19 5.45

Symmons 5.19 5.75 2.00 4.50 5.20 6.00 5.00 5.33 4.80 5.62 4.67

Elkay 5.10 4.88 5.34 4.72 5.29 4.78 5.14 5.15 5.03 5.12 5.20

Dornbracht 5.06 4.75 5.20 4.67 5.50 5.00 4.50 5.44 5.22 4.60 5.50

Danze 5.02 5.29 4.94 4.83 5.10 0.00 4.82 5.26 4.88 5.20 5.00

Blanco 5.00 4.88 4.86 5.22 5.17 4.50 4.89 5.18 4.94 4.92 5.29

Chicago 5.00 5.00 4.78 5.38 4.92 6.00 4.84 4.90 4.82 5.00 5.43

Jado 5.00 5.00 5.14 4.50 5.00 7.00 4.62 5.10 5.00 5.00 5.00



241

FAUCETSQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eljer 4.97 4.82 5.07 4.62 5.33 5.00 4.96 5.00 4.88 4.94 5.29

Pfister 4.76 4.25 4.78 4.62 5.10 4.38 4.90 4.61 4.57 4.65 5.25

Hansa 4.75 4.25 2.00 5.67 5.25 5.00 4.57 5.00 4.40 4.50 5.67

Peerless 4.72 4.62 4.61 4.59 5.18 4.50 4.74 4.77 4.40 4.87 5.00

Porcher 4.67 5.00 4.00 2.50 5.40 4.00 3.67 5.50 5.00 4.43 4.50

KWC 4.62 4.00 5.00 3.00 5.00 0.00 4.71 4.50 4.50 5.00 4.00

Sterling 4.61 4.27 4.69 4.27 5.17 3.80 4.67 4.70 4.50 4.73 4.64

Kraus USA 4.53 4.50 4.33 4.50 4.67 0.00 4.50 4.57 4.50 4.57 4.50

Briggs 4.50 4.33 4.60 4.17 4.54 6.00 4.12 4.86 4.82 4.31 4.22

Decolav 4.10 3.00 3.50 4.00 4.60 0.00 4.17 4.00 4.00 4.17 4.00


242

FAUCETSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.13 6.25 6.20 6.10 5.96 5.90 6.19 6.08 6.04 6.22 6.14

Warranty 6.08 6.15 6.13 5.90 6.07 5.60 6.16 6.06 6.13 6.11 5.91

Product price 5.79 5.65 6.09 5.81 5.37 5.40 5.90 5.69 5.78 5.80 5.77








243

FIREPLACESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heatilator 77.4% 78.3% 83.3% 64.0% 80.0% 60.0% 72.7% 86.4% 85.3% 70.9% 80.8%

Heat & Glo 69.6% 78.3% 59.5% 76.0% 72.0% 60.0% 71.2% 68.2% 61.8% 69.1% 80.8%

Majestic 67.8% 60.9% 69.0% 68.0% 72.0% 60.0% 65.2% 72.7% 70.6% 69.1% 61.5%

Superior Fireplaces 43.5% 34.8% 45.2% 28.0% 64.0% 40.0% 37.9% 52.3% 52.9% 41.8% 34.6%

Vermont Castings 38.3% 52.2% 33.3% 40.0% 32.0% 20.0% 33.3% 47.7% 50.0% 41.8% 15.4%

Napoleon 37.4% 39.1% 33.3% 48.0% 32.0% 40.0% 36.4% 38.6% 35.3% 40.0% 34.6%

Regency 23.5% 39.1% 14.3% 24.0% 24.0% 20.0% 22.7% 25.0% 23.5% 30.9% 7.7%

Monessen 15.7% 30.4% 16.7% 4.0% 12.0% 20.0% 7.6% 27.3% 17.6% 16.4% 11.5%

Davinci Custom Fireplaces/ Travis

Industries14.8% 13.0% 14.3% 16.0% 16.0% 20.0% 10.6% 20.5% 14.7% 16.4% 11.5%

Town & Country Fireplaces 14.8% 26.1% 14.3% 12.0% 8.0% 20.0% 7.6% 25.0% 11.8% 20.0% 7.7%

FMI 13.9% 13.0% 21.4% 8.0% 8.0% 20.0% 13.6% 13.6% 11.8% 14.5% 15.4%

Montigo 13.0% 17.4% 11.9% 4.0% 20.0% 20.0% 9.1% 18.2% 8.8% 14.5% 15.4%

Spark Modern Fires 10.4% 13.0% 9.5% 8.0% 12.0% 20.0% 4.5% 18.2% 8.8% 10.9% 11.5%

Astria 7.8% 13.0% 4.8% 12.0% 4.0% 20.0% 6.1% 9.1% 8.8% 7.3% 7.7%

Valor (Miles Industries) 7.8% 17.4% 7.1% 4.0% 4.0% 20.0% 3.0% 13.6% 8.8% 9.1% 3.8%

None of these 7.0% 4.3% 7.1% 8.0% 8.0% 20.0% 9.1% 2.3% 5.9% 10.9% 0.0%


244

FIREPLACESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heat & Glo 42.6% 56.5% 33.3% 44.0% 44.0% 40.0% 36.4% 52.3% 32.4% 47.3% 46.2%

Heatilator 38.3% 34.8% 38.1% 32.0% 48.0% 40.0% 33.3% 45.5% 26.5% 43.6% 42.3%

Majestic 28.7% 39.1% 31.0% 20.0% 24.0% 40.0% 27.3% 29.5% 20.6% 34.5% 26.9%



Napoleon 12.2% 13.0% 7.1% 16.0% 16.0% 20.0% 10.6% 13.6% 8.8% 16.4% 7.7%

Monessen 8.7% 17.4% 9.5% 0.0% 8.0% 20.0% 4.5% 13.6% 8.8% 7.3% 11.5%

Regency 6.1% 17.4% 2.4% 0.0% 8.0% 20.0% 1.5% 11.4% 5.9% 7.3% 3.8%

FMI 4.3% 4.3% 9.5% 0.0% 0.0% 20.0% 4.5% 2.3% 0.0% 9.1% 0.0%

Montigo 4.3% 4.3% 4.8% 0.0% 8.0% 20.0% 3.0% 4.5% 2.9% 5.5% 3.8%


Astria 2.6% 8.7% 0.0% 4.0% 0.0% 20.0% 1.5% 2.3% 0.0% 1.8% 7.7%


Industries2.6% 4.3% 0.0% 4.0% 4.0% 20.0% 1.5% 2.3% 2.9% 1.8% 3.8%

Town & Country Fireplaces 2.6% 8.7% 0.0% 0.0% 4.0% 20.0% 0.0% 4.5% 2.9% 3.6% 0.0%


None of these 13.0% 17.4% 11.9% 8.0% 16.0% 40.0% 15.2% 6.8% 14.7% 14.5% 7.7%


245

FIREPLACESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heat & Glo 22.6% 21.7% 16.7% 40.0% 16.0% 20.0% 22.7% 22.7% 14.7% 23.6% 30.8%

Heatilator 20.9% 13.0% 26.2% 16.0% 24.0% 20.0% 19.7% 22.7% 23.5% 16.4% 26.9%

Majestic 12.2% 13.0% 14.3% 12.0% 8.0% 0.0% 10.6% 15.9% 8.8% 14.5% 11.5%



Napoleon 4.3% 0.0% 0.0% 12.0% 8.0% 0.0% 7.6% 0.0% 2.9% 7.3% 0.0%

Monessen 3.5% 4.3% 7.1% 0.0% 0.0% 0.0% 1.5% 6.8% 2.9% 1.8% 7.7%

FMI 2.6% 0.0% 7.1% 0.0% 0.0% 0.0% 3.0% 2.3% 0.0% 5.5% 0.0%

Montigo 1.7% 0.0% 0.0% 0.0% 8.0% 0.0% 1.5% 2.3% 2.9% 1.8% 0.0%

Regency 1.7% 4.3% 0.0% 0.0% 4.0% 0.0% 1.5% 2.3% 2.9% 1.8% 0.0%

Astria 0.9% 4.3% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 0.0% 3.8%


Industries0.9% 0.0% 0.0% 0.0% 4.0% 0.0% 0.0% 2.3% 0.0% 0.0% 3.8%



None of these 14.8% 17.4% 11.9% 12.0% 20.0% 40.0% 16.7% 9.1% 17.6% 16.4% 7.7%


246

FIREPLACESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Vermont Castings 5.80 5.73 6.07 5.50 5.75 7.00 5.74 5.81 5.93 5.82 5.25

Napoleon 5.59 5.25 5.43 5.55 6.25 7.00 5.91 5.00 5.36 5.52 6.00

Heatilator 5.50 5.28 5.66 5.33 5.55 5.67 5.49 5.50 5.36 5.67 5.38

Superior Fireplaces 5.44 5.12 5.53 5.17 5.60 5.00 5.62 5.27 5.41 5.32 5.78

Heat & Glo 5.33 5.33 5.16 5.72 5.18 6.00 5.37 5.21 5.35 5.54 4.95

Majestic 5.31 5.07 5.38 5.24 5.47 5.33 5.21 5.45 5.17 5.57 4.94

Spark Modern Fires 5.30 5.00 5.00 5.00 6.50 4.00 4.50 5.71 5.00 4.80 6.33


Industries5.12 3.67 5.33 5.67 5.50 4.00 5.50 5.00 5.25 4.89 5.67

Monessen 4.94 4.29 5.57 0.00 5.00 4.00 5.75 4.75 5.40 4.89 4.33

Regency 4.92 4.25 5.33 4.80 5.50 4.00 5.23 4.64 4.86 5.00 4.50

Valor (Miles Industries) 4.88 4.75 5.00 0.00 5.00 4.00 7.00 4.67 5.00 4.80 5.00

FMI 4.80 3.67 4.89 6.00 5.50 4.00 5.25 4.33 4.33 5.12 4.50

Town & Country Fireplaces 4.75 4.17 4.33 6.00 6.50 4.00 5.25 4.64 4.00 4.91 5.00

Montigo 4.69 3.50 4.80 0.00 5.75 4.00 5.00 4.57 4.00 5.00 4.50

Astria 4.67 4.00 4.00 5.33 6.00 4.00 5.50 4.00 4.00 4.75 5.50


247

FIREPLACESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.83 5.61 5.90 5.96 5.79 5.60 5.77 5.95 5.76 5.91 5.77

Warranty 5.82 5.30 6.19 5.60 5.88 5.00 5.67 6.14 6.03 5.57 6.04

Product price 5.75 5.26 5.98 5.68 5.88 4.80 5.85 5.70 5.59 5.81 5.81








248

FLOORING: LAMINATE, VINYL, WOODBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 83.3% 84.4% 85.0% 76.0% 87.0% 88.9% 80.9% 85.3% 89.6% 72.7% 100.0%

Lumber Liquidators 75.8% 78.1% 72.5% 68.0% 87.0% 88.9% 75.0% 70.6% 81.2% 72.7% 70.6%

Pergo 75.8% 68.8% 80.0% 68.0% 87.0% 77.8% 73.5% 79.4% 81.2% 70.9% 76.5%

Mohawk 74.2% 68.8% 80.0% 68.0% 78.3% 72.2% 75.0% 73.5% 77.1% 65.5% 94.1%

Bruce 65.8% 78.1% 77.5% 56.0% 39.1% 55.6% 66.2% 70.6% 75.0% 56.4% 70.6%

Shaw 65.0% 46.9% 72.5% 72.0% 69.6% 83.3% 60.3% 64.7% 62.5% 61.8% 82.4%

Wilsonart 63.3% 62.5% 55.0% 64.0% 78.3% 66.7% 63.2% 61.8% 54.2% 63.6% 88.2%

Congoleum 60.8% 71.9% 52.5% 60.0% 60.9% 61.1% 66.2% 50.0% 68.8% 56.4% 52.9%

Mannington 47.5% 65.6% 42.5% 32.0% 47.8% 38.9% 44.1% 58.8% 45.8% 43.6% 64.7%

Anderson 45.8% 37.5% 52.5% 36.0% 56.5% 38.9% 42.6% 55.9% 39.6% 50.9% 47.1%

Tarkett 31.7% 37.5% 30.0% 36.0% 21.7% 33.3% 29.4% 35.3% 29.2% 30.9% 41.2%

Engineered Floors 30.0% 46.9% 20.0% 28.0% 26.1% 33.3% 27.9% 32.4% 33.3% 27.3% 29.4%

Azrock 26.7% 34.4% 22.5% 20.0% 30.4% 22.2% 23.5% 35.3% 29.2% 25.5% 23.5%

Carlisle 25.0% 34.4% 15.0% 24.0% 30.4% 16.7% 23.5% 32.4% 29.2% 21.8% 23.5%

Harris Tarkett 25.0% 31.2% 30.0% 16.0% 17.4% 11.1% 22.1% 38.2% 25.0% 21.8% 35.3%

Hartco 20.8% 21.9% 20.0% 24.0% 17.4% 5.6% 17.6% 35.3% 20.8% 23.6% 11.8%



249

FLOORING: LAMINATE, VINYL, WOODBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Quick-Stop 13.3% 18.8% 12.5% 12.0% 8.7% 0.0% 11.8% 23.5% 10.4% 16.4% 11.8%

Mullican Flooring 11.7% 18.8% 10.0% 4.0% 13.0% 16.7% 7.4% 17.6% 10.4% 12.7% 11.8%

Robbins 11.7% 15.6% 20.0% 0.0% 4.3% 5.6% 8.8% 20.6% 12.5% 10.9% 11.8%

Decorative Flooring 10.0% 6.2% 7.5% 4.0% 26.1% 5.6% 4.4% 23.5% 10.4% 9.1% 11.8%

Columbia Flooring 9.2% 9.4% 7.5% 12.0% 8.7% 22.2% 1.5% 17.6% 10.4% 9.1% 5.9%

Kentucky Wood Floors 8.3% 12.5% 7.5% 0.0% 13.0% 0.0% 5.9% 17.6% 10.4% 7.3% 5.9%

Kahrs 7.5% 9.4% 7.5% 4.0% 8.7% 0.0% 2.9% 20.6% 6.2% 5.5% 17.6%

Mirage (Boa Franc) 7.5% 21.9% 2.5% 0.0% 4.3% 5.6% 4.4% 14.7% 2.1% 10.9% 11.8%

BR 111 6.7% 15.6% 7.5% 0.0% 0.0% 5.6% 5.9% 8.8% 2.1% 9.1% 11.8%

Goodwin Heart Pine 6.7% 9.4% 7.5% 0.0% 8.7% 0.0% 5.9% 11.8% 8.3% 5.5% 5.9%

Lauzon 6.7% 6.2% 7.5% 4.0% 8.7% 0.0% 4.4% 14.7% 6.2% 7.3% 5.9%

Lyptus 6.7% 6.2% 5.0% 4.0% 13.0% 0.0% 4.4% 14.7% 6.2% 5.5% 11.8%

BHK of America 5.0% 6.2% 5.0% 4.0% 4.3% 0.0% 2.9% 11.8% 8.3% 3.6% 0.0%

Teragren 5.0% 6.2% 2.5% 4.0% 8.7% 0.0% 2.9% 11.8% 4.2% 5.5% 5.9%

Kronotex 4.2% 6.2% 2.5% 0.0% 8.7% 0.0% 1.5% 11.8% 4.2% 3.6% 5.9%

None of these 2.5% 0.0% 5.0% 4.0% 0.0% 0.0% 2.9% 2.9% 0.0% 5.5% 0.0%


250

FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 45.0% 46.9% 35.0% 56.0% 47.8% 44.4% 51.5% 32.4% 33.3% 52.7% 52.9%

Bruce 35.0% 46.9% 42.5% 32.0% 8.7% 50.0% 33.8% 29.4% 39.6% 30.9% 35.3%

Mohawk 33.3% 31.2% 35.0% 32.0% 34.8% 27.8% 41.2% 20.6% 27.1% 30.9% 58.8%

Shaw 30.0% 21.9% 37.5% 40.0% 17.4% 38.9% 32.4% 20.6% 25.0% 30.9% 41.2%


Pergo 20.8% 15.6% 17.5% 32.0% 21.7% 22.2% 17.6% 26.5% 20.8% 20.0% 23.5%

Congoleum 20.0% 31.2% 7.5% 32.0% 13.0% 33.3% 25.0% 2.9% 14.6% 25.5% 17.6%

Mannington 20.0% 34.4% 10.0% 16.0% 21.7% 22.2% 19.1% 20.6% 10.4% 23.6% 35.3%

Anderson 17.5% 15.6% 17.5% 16.0% 21.7% 22.2% 16.2% 17.6% 14.6% 20.0% 17.6%

Wilsonart 15.8% 18.8% 5.0% 12.0% 34.8% 22.2% 17.6% 8.8% 12.5% 18.2% 17.6%


Tarkett 7.5% 9.4% 2.5% 20.0% 0.0% 27.8% 5.9% 0.0% 8.3% 5.5% 11.8%

Harris Tarkett 6.7% 9.4% 2.5% 12.0% 4.3% 11.1% 7.4% 2.9% 10.4% 1.8% 11.8%

Carlisle 5.0% 12.5% 0.0% 0.0% 8.7% 0.0% 4.4% 8.8% 4.2% 5.5% 5.9%

Mirage (Boa Franc) 5.0% 15.6% 0.0% 0.0% 4.3% 5.6% 4.4% 5.9% 0.0% 7.3% 11.8%



251

FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Quick-Stop 5.0% 9.4% 2.5% 8.0% 0.0% 0.0% 5.9% 5.9% 4.2% 5.5% 5.9%

Hartco 4.2% 3.1% 2.5% 4.0% 8.7% 0.0% 5.9% 2.9% 6.2% 3.6% 0.0%

Azrock 2.5% 0.0% 2.5% 4.0% 4.3% 5.6% 2.9% 0.0% 0.0% 3.6% 5.9%

Robbins 2.5% 6.2% 2.5% 0.0% 0.0% 5.6% 1.5% 2.9% 0.0% 5.5% 0.0%

Columbia Flooring 1.7% 0.0% 0.0% 4.0% 4.3% 5.6% 0.0% 2.9% 0.0% 1.8% 5.9%

Decorative Flooring 1.7% 0.0% 0.0% 4.0% 4.3% 0.0% 1.5% 2.9% 0.0% 3.6% 0.0%

Kahrs 1.7% 3.1% 2.5% 0.0% 0.0% 0.0% 0.0% 5.9% 0.0% 1.8% 5.9%

Mullican Flooring 1.7% 3.1% 0.0% 4.0% 0.0% 5.6% 1.5% 0.0% 2.1% 1.8% 0.0%

Kentucky Wood Floors 0.8% 0.0% 2.5% 0.0% 0.0% 0.0% 0.0% 2.9% 2.1% 0.0% 0.0%

Lauzon 0.8% 0.0% 2.5% 0.0% 0.0% 0.0% 1.5% 0.0% 2.1% 0.0% 0.0%

None of these 8.3% 9.4% 10.0% 4.0% 8.7% 5.6% 5.9% 14.7% 14.6% 5.5% 0.0%


252

FLOORING: LAMINATE, VINYL, WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 15.0% 6.2% 20.0% 16.0% 17.4% 16.7% 17.6% 8.8% 10.4% 20.0% 11.8%

Bruce 14.2% 18.8% 20.0% 4.0% 8.7% 22.2% 10.3% 17.6% 22.9% 10.9% 0.0%

Mohawk 12.5% 3.1% 17.5% 12.0% 17.4% 5.6% 16.2% 8.8% 6.2% 10.9% 35.3%

Shaw 11.7% 3.1% 17.5% 16.0% 8.7% 16.7% 8.8% 14.7% 10.4% 9.1% 23.5%


Mannington 5.8% 3.1% 2.5% 8.0% 13.0% 5.6% 4.4% 8.8% 0.0% 7.3% 17.6%

Anderson 4.2% 6.2% 5.0% 0.0% 4.3% 0.0% 5.9% 2.9% 8.3% 1.8% 0.0%

Congoleum 4.2% 6.2% 0.0% 12.0% 0.0% 5.6% 5.9% 0.0% 0.0% 7.3% 5.9%


Pergo 2.5% 3.1% 2.5% 0.0% 4.3% 5.6% 0.0% 5.9% 4.2% 1.8% 0.0%

Wilsonart 2.5% 3.1% 0.0% 0.0% 8.7% 5.6% 2.9% 0.0% 4.2% 1.8% 0.0%

Mirage (Boa Franc) 1.7% 6.2% 0.0% 0.0% 0.0% 0.0% 1.5% 2.9% 0.0% 3.6% 0.0%

Tarkett 1.7% 6.2% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 2.1% 1.8% 0.0%

Carlisle 0.8% 3.1% 0.0% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 1.8% 0.0%

Harris Tarkett 0.8% 0.0% 0.0% 4.0% 0.0% 0.0% 1.5% 0.0% 2.1% 0.0% 0.0%

Hartco 0.8% 0.0% 0.0% 4.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.8% 0.0%

Quick-Stop 0.8% 0.0% 0.0% 4.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.8% 0.0%

None of these 9.2% 12.5% 10.0% 4.0% 8.7% 5.6% 5.9% 17.6% 14.6% 7.3% 0.0%


253

FLOORING: LAMINATE, VINYL, WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 5.67 5.56 5.66 6.11 5.42 5.88 5.66 5.57 5.62 5.79 5.53

Bruce 5.62 5.60 5.60 6.00 5.11 5.90 5.73 5.29 5.89 5.45 5.25

Goodwin Heart Pine 5.57 5.33 6.50 0.00 5.00 0.00 6.00 5.00 6.00 5.00 5.00

Mirage (Boa Franc) 5.50 5.57 0.00 0.00 5.00 5.00 6.33 5.00 4.00 5.60 6.00

Shaw 5.49 5.36 5.48 5.83 5.20 5.64 5.52 5.32 5.21 5.76 5.43

Mannington 5.37 5.38 5.00 5.75 5.55 5.86 5.46 5.05 5.30 5.61 5.00

Anderson 5.37 5.83 5.11 4.78 5.69 5.00 5.59 5.17 5.53 5.41 4.88

Mohawk 5.34 5.33 5.39 5.18 5.44 5.33 5.33 5.38 5.38 5.57 4.75

Engineered Floors 5.33 5.20 5.67 5.57 5.00 5.20 5.44 5.20 5.14 5.57 5.20

Congoleum 5.30 5.39 5.16 5.40 5.23 5.60 5.30 5.12 5.13 5.50 5.22

Lauzon 5.29 4.00 6.00 7.00 5.00 0.00 5.67 5.00 5.00 5.67 5.00

Wilsonart 5.28 5.53 4.95 5.50 5.18 5.42 5.46 4.79 5.33 5.45 4.80

Carlisle 5.25 5.73 4.75 4.83 5.14 4.67 5.27 5.40 5.15 5.55 4.75

Tarkett 5.25 5.25 4.90 5.56 5.40 6.00 5.16 5.00 4.92 5.38 5.57

Harris Tarkett 5.10 4.90 5.09 5.50 5.25 5.00 5.33 4.83 5.08 5.27 4.83

Decorative Flooring 5.10 4.00 5.00 6.00 5.40 0.00 5.67 4.86 4.25 5.75 5.50

Azrock 5.04 4.50 5.29 5.60 5.17 6.00 4.85 4.91 5.00 5.27 4.50


254

FLOORING: LAMINATE, VINYL, WOODQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kentucky Wood Floors 5.00 5.00 4.50 0.00 5.33 0.00 6.00 4.20 5.40 5.00 3.00

Hartco 4.96 4.86 4.67 5.17 5.25 6.00 5.09 4.73 5.11 5.00 4.00

Pergo 4.92 4.86 4.68 5.41 4.94 5.31 5.00 4.59 4.70 5.32 4.38

Columbia Flooring 4.90 5.00 4.00 5.33 5.00 5.25 5.00 4.60 4.40 5.50 5.00

BR 111 4.86 5.00 4.50 0.00 0.00 5.00 5.25 4.00 5.00 4.75 5.00

Mullican Flooring 4.85 5.00 4.33 5.00 5.00 5.33 5.00 4.40 5.00 5.17 3.50

BHK of America 4.80 4.00 6.00 6.00 4.00 0.00 6.00 4.00 5.00 4.00 0.00

Robbins 4.69 4.80 4.57 0.00 5.00 4.00 5.17 4.33 5.00 4.40 4.50

Lyptus 4.57 3.50 6.00 5.00 4.67 0.00 5.33 4.00 4.33 4.50 5.00

Lumber Liquidators 4.31 4.24 4.00 4.82 4.37 4.50 4.29 4.22 4.16 4.50 4.17

Quick-Stop 4.27 4.17 3.00 6.00 4.50 0.00 4.38 4.14 4.20 4.75 2.50

Kahrs 4.25 4.00 4.50 4.00 4.50 0.00 4.50 4.17 4.33 4.00 4.33

Kronotex 4.25 4.00 0.00 0.00 4.50 0.00 5.00 4.00 4.50 4.00 4.00

Teragren 4.00 4.00 0.00 3.00 4.50 0.00 4.00 4.00 4.50 3.50 4.00


255

FLOORING: LAMINATE, VINYL, WOODImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.19 6.09 6.17 6.44 6.09 6.42 6.22 6.00 6.08 6.33 6.06

Warranty 6.02 5.84 6.02 6.52 5.68 6.37 5.99 5.88 5.88 6.04 6.35

Product price 6.01 5.75 6.17 6.20 5.86 5.68 6.27 5.68 5.73 6.27 5.94








256

GARAGE DOOR OPENERSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 82.9% 72.7% 85.2% 93.9% 75.9% 64.7% 83.1% 93.1% 82.9% 84.1% 80.8%

Genie 75.7% 68.2% 77.8% 81.8% 72.4% 76.5% 72.3% 82.8% 75.6% 77.3% 73.1%

Craftsmen 72.1% 72.7% 74.1% 81.8% 58.6% 82.4% 70.8% 69.0% 70.7% 72.7% 73.1%

Overhead Door 65.8% 59.1% 70.4% 69.7% 62.1% 64.7% 64.6% 69.0% 63.4% 70.5% 61.5%

Chamberlain 60.4% 54.5% 48.1% 75.8% 58.6% 52.9% 63.1% 58.6% 65.9% 59.1% 53.8%

Wayne-Dalton 57.7% 40.9% 59.3% 66.7% 58.6% 41.2% 58.5% 65.5% 58.5% 52.3% 65.4%

Raynor 44.1% 45.5% 40.7% 51.5% 37.9% 29.4% 47.7% 44.8% 51.2% 43.2% 34.6%

Linear 15.3% 0.0% 7.4% 21.2% 27.6% 17.6% 15.4% 13.8% 4.9% 25.0% 15.4%

Access Master 12.6% 4.5% 7.4% 18.2% 17.2% 11.8% 12.3% 13.8% 9.8% 11.4% 19.2%

Marantec 9.0% 0.0% 7.4% 9.1% 17.2% 5.9% 9.2% 10.3% 7.3% 9.1% 11.5%

None of these 1.8% 0.0% 0.0% 0.0% 6.9% 5.9% 1.5% 0.0% 2.4% 2.3% 0.0%


257

GARAGE DOOR OPENERSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 63.1% 63.6% 59.3% 69.7% 58.6% 41.2% 64.6% 72.4% 58.5% 70.5% 57.7%

Overhead Door 31.5% 27.3% 33.3% 30.3% 34.5% 35.3% 30.8% 31.0% 24.4% 34.1% 38.5%

Genie 28.8% 22.7% 22.2% 27.3% 41.4% 41.2% 29.2% 20.7% 14.6% 40.9% 30.8%

Chamberlain 27.9% 36.4% 25.9% 42.4% 6.9% 35.3% 30.8% 17.2% 34.1% 29.5% 15.4%

Craftsmen 21.6% 13.6% 29.6% 27.3% 13.8% 41.2% 18.5% 17.2% 24.4% 20.5% 19.2%

Wayne-Dalton 13.5% 9.1% 14.8% 21.2% 6.9% 17.6% 12.3% 13.8% 9.8% 11.4% 23.1%

Raynor 9.0% 9.1% 11.1% 3.0% 13.8% 0.0% 7.7% 17.2% 9.8% 11.4% 3.8%

Access Master 1.8% 0.0% 3.7% 3.0% 0.0% 0.0% 3.1% 0.0% 2.4% 2.3% 0.0%

Linear 1.8% 0.0% 0.0% 6.1% 0.0% 5.9% 1.5% 0.0% 2.4% 2.3% 0.0%

Marantec 1.8% 0.0% 3.7% 0.0% 3.4% 0.0% 3.1% 0.0% 0.0% 2.3% 3.8%

None of these 4.5% 9.1% 0.0% 3.0% 6.9% 5.9% 6.2% 0.0% 4.9% 4.5% 3.8%


258

GARAGE DOOR OPENERSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 48.6% 45.5% 44.4% 60.6% 41.4% 35.3% 47.7% 58.6% 46.3% 50.0% 50.0%

Overhead Door 14.4% 9.1% 14.8% 15.2% 17.2% 11.8% 15.4% 13.8% 19.5% 6.8% 19.2%

Chamberlain 9.9% 13.6% 11.1% 12.1% 3.4% 17.6% 7.7% 10.3% 14.6% 9.1% 3.8%

Genie 9.0% 9.1% 7.4% 3.0% 17.2% 17.6% 9.2% 3.4% 2.4% 15.9% 7.7%

Raynor 5.4% 4.5% 7.4% 0.0% 10.3% 0.0% 4.6% 10.3% 4.9% 6.8% 3.8%

Wayne-Dalton 4.5% 9.1% 3.7% 3.0% 3.4% 5.9% 4.6% 3.4% 0.0% 4.5% 11.5%

Craftsmen 2.7% 0.0% 7.4% 3.0% 0.0% 5.9% 3.1% 0.0% 4.9% 2.3% 0.0%

None of these 5.4% 9.1% 3.7% 3.0% 6.9% 5.9% 7.7% 0.0% 7.3% 4.5% 3.8%


259

GARAGE DOOR OPENERSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 6.07 6.12 5.91 6.19 6.00 6.36 6.06 5.96 6.18 5.95 6.10

Overhead Door 5.67 5.62 6.00 5.68 5.33 5.64 5.68 5.65 5.96 5.45 5.62

Raynor 5.34 5.20 5.45 5.47 5.18 5.40 5.47 5.00 5.45 5.06 5.67

Wayne-Dalton 5.28 5.44 5.75 5.16 4.88 5.57 5.31 5.12 5.52 5.10 5.19

Genie 5.27 5.27 5.38 5.08 5.40 5.15 5.26 5.35 5.53 5.35 4.67

Chamberlain 5.20 4.92 5.31 5.62 4.69 5.33 5.18 5.19 5.31 5.38 4.62

Craftsmen 4.94 4.69 5.10 5.07 4.75 5.00 4.93 4.89 5.17 4.75 4.89

Linear 4.82 0.00 5.50 4.00 5.38 4.33 4.80 5.25 5.00 4.82 4.75

Access Master 4.69 4.00 5.50 4.80 4.40 4.50 5.00 4.25 5.33 5.00 4.00

Marantec 3.89 0.00 5.00 2.50 4.00 4.00 3.80 4.00 4.00 3.75 4.00


260

GARAGE DOOR OPENERSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.14 6.18 6.07 6.45 5.83 6.41 6.22 5.83 6.27 6.05 6.12

Warranty 6.13 6.09 6.19 6.27 5.93 5.76 6.22 6.14 6.17 6.07 6.15

Product price 5.91 5.91 6.11 6.18 5.41 6.35 6.05 5.34 5.98 6.09 5.50








261

GENERATORSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 86.1% 90.3% 89.2% 84.8% 71.4% 75.0% 87.0% 86.8% 93.8% 83.0% 71.4%

American Honda 83.5% 71.0% 86.5% 87.9% 92.9% 87.5% 79.7% 89.5% 87.5% 79.2% 85.7%

Briggs & Stratton 80.9% 80.6% 81.1% 81.8% 78.6% 87.5% 81.2% 78.9% 81.2% 81.1% 78.6%

Kohler 80.9% 80.6% 75.7% 87.9% 78.6% 87.5% 75.4% 89.5% 87.5% 75.5% 78.6%

Coleman 64.3% 71.0% 56.8% 69.7% 57.1% 62.5% 72.5% 50.0% 66.7% 62.3% 64.3%

Campbell Hausfeld 63.5% 61.3% 51.4% 75.8% 71.4% 62.5% 68.1% 55.3% 68.8% 66.0% 35.7%

DeWalt 59.1% 58.1% 48.6% 69.7% 64.3% 62.5% 60.9% 55.3% 54.2% 64.2% 57.1%

Cummins Onan 54.8% 48.4% 54.1% 57.6% 64.3% 87.5% 49.3% 57.9% 62.5% 52.8% 35.7%

Siemens 43.5% 48.4% 40.5% 48.5% 28.6% 25.0% 49.3% 36.8% 47.9% 37.7% 50.0%


Devilbiss 23.5% 22.6% 16.2% 30.3% 28.6% 25.0% 27.5% 15.8% 22.9% 26.4% 14.3%

None of these 7.0% 6.5% 5.4% 9.1% 7.1% 0.0% 8.7% 5.3% 2.1% 11.3% 7.1%


262

GENERATORSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 55.7% 71.0% 48.6% 57.6% 35.7% 50.0% 56.5% 55.3% 54.2% 60.4% 42.9%

Kohler 35.7% 48.4% 32.4% 30.3% 28.6% 25.0% 33.3% 42.1% 41.7% 35.8% 14.3%

American Honda 34.8% 29.0% 37.8% 27.3% 57.1% 62.5% 33.3% 31.6% 29.2% 34.0% 57.1%

Briggs & Stratton 27.8% 29.0% 24.3% 36.4% 14.3% 37.5% 33.3% 15.8% 31.2% 26.4% 21.4%

DeWalt 14.8% 19.4% 13.5% 12.1% 14.3% 0.0% 18.8% 10.5% 10.4% 15.1% 28.6%


Cummins Onan 10.4% 9.7% 8.1% 9.1% 21.4% 12.5% 10.1% 10.5% 8.3% 11.3% 14.3%

Coleman 8.7% 16.1% 5.4% 6.1% 7.1% 0.0% 11.6% 5.3% 8.3% 9.4% 7.1%

Siemens 7.0% 3.2% 8.1% 9.1% 7.1% 12.5% 7.2% 5.3% 8.3% 7.5% 0.0%

Devilbiss 2.6% 6.5% 0.0% 3.0% 0.0% 0.0% 4.3% 0.0% 0.0% 5.7% 0.0%


None of these 10.4% 6.5% 13.5% 12.1% 7.1% 0.0% 11.6% 10.5% 6.2% 15.1% 7.1%


263

GENERATORSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 38.3% 41.9% 37.8% 39.4% 28.6% 50.0% 37.7% 36.8% 43.8% 35.8% 28.6%

American Honda 13.0% 9.7% 10.8% 15.2% 21.4% 12.5% 13.0% 13.2% 10.4% 11.3% 28.6%

Kohler 12.2% 16.1% 13.5% 6.1% 14.3% 12.5% 8.7% 18.4% 18.8% 9.4% 0.0%

Briggs & Stratton 8.7% 12.9% 5.4% 9.1% 7.1% 25.0% 7.2% 7.9% 10.4% 9.4% 0.0%

DeWalt 7.0% 3.2% 8.1% 9.1% 7.1% 0.0% 10.1% 2.6% 4.2% 5.7% 21.4%

Cummins Onan 4.3% 6.5% 0.0% 3.0% 14.3% 0.0% 4.3% 5.3% 2.1% 5.7% 7.1%

Siemens 2.6% 0.0% 2.7% 6.1% 0.0% 0.0% 2.9% 2.6% 2.1% 3.8% 0.0%


Devilbiss 0.9% 3.2% 0.0% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 1.9% 0.0%


None of these 11.3% 6.5% 16.2% 12.1% 7.1% 0.0% 11.6% 13.2% 8.3% 15.1% 7.1%


264

GENERATORSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

American Honda 6.07 6.23 6.06 5.86 6.31 6.00 6.17 5.94 6.22 5.90 6.17

Kohler 6.00 6.28 6.18 5.57 6.00 5.67 6.02 6.03 6.05 5.95 6.00

Generac 5.96 5.96 6.15 5.67 6.10 5.60 5.95 6.03 6.05 6.02 5.30

Cummins Onan 5.93 6.13 6.05 5.47 6.22 5.33 5.94 6.09 5.89 5.86 6.60

Siemens 5.76 5.93 5.80 5.47 6.00 7.00 5.79 5.57 5.77 5.75 5.71

Briggs & Stratton 5.44 5.48 5.53 5.28 5.45 4.86 5.56 5.37 5.46 5.37 5.64

Eaton Electrical 5.14 5.80 5.86 4.57 5.00 3.50 5.35 5.00 4.82 5.20 6.00

DeWalt 5.14 5.50 5.11 4.81 5.22 4.00 5.34 4.95 5.12 5.06 5.50

Coleman 4.87 4.91 5.24 4.20 5.50 4.00 4.90 5.00 4.62 4.91 5.56

Campbell Hausfeld 4.83 4.89 4.95 4.45 5.30 3.00 4.96 4.90 4.80 4.80 5.20

Devilbiss 4.76 5.57 4.67 3.75 5.50 6.00 4.67 4.83 4.70 4.92 4.00


265

GENERATORSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.09 6.23 6.19 5.97 5.77 4.88 6.07 6.38 6.35 5.83 6.21


dealer6.01 6.19 5.84 6.16 5.69 5.88 6.07 5.92 5.87 6.15 5.93

Product price 5.65 5.74 5.54 5.81 5.38 5.75 5.72 5.51 6.00 5.42 5.43







266

HOUSEWRAPBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 95.4% 96.3% 92.3% 95.7% 100.0% 100.0% 94.7% 95.8% 95.3% 92.3% 100.0%

James Hardie 60.2% 51.9% 64.1% 60.9% 63.2% 66.7% 60.0% 58.3% 48.8% 64.1% 73.1%

Typar (Fiberweb) 60.2% 51.9% 56.4% 73.9% 63.2% 66.7% 58.7% 62.5% 58.1% 64.1% 57.7%

PinkWrap (Owens Corning) 57.4% 48.1% 59.0% 73.9% 47.4% 44.4% 62.7% 45.8% 46.5% 61.5% 69.2%

CertaWrap (CertainTeed) 48.1% 44.4% 46.2% 56.5% 47.4% 33.3% 49.3% 50.0% 48.8% 51.3% 42.3%


Weathermate (DOW) 29.6% 25.9% 25.6% 39.1% 31.6% 22.2% 30.7% 29.2% 16.3% 33.3% 46.2%

Protecto Wrap 25.9% 22.2% 25.6% 34.8% 21.1% 22.2% 25.3% 29.2% 20.9% 17.9% 46.2%

Dri-Shield (Protectowrap) 18.5% 11.1% 17.9% 26.1% 21.1% 0.0% 18.7% 25.0% 9.3% 20.5% 30.8%

Henry Blueskin 18.5% 37.0% 10.3% 17.4% 10.5% 11.1% 17.3% 25.0% 23.3% 15.4% 15.4%

Poly-Wall 17.6% 18.5% 7.7% 17.4% 36.8% 11.1% 16.0% 25.0% 9.3% 23.1% 23.1%

Weathersmart (Fortifiber) 17.6% 18.5% 15.4% 17.4% 21.1% 0.0% 18.7% 20.8% 7.0% 17.9% 34.6%

DELTA-DRY (Cosella Dorken) 13.9% 11.1% 12.8% 13.0% 21.1% 11.1% 12.0% 20.8% 7.0% 17.9% 19.2%

None of these 2.8% 3.7% 5.1% 0.0% 0.0% 0.0% 2.7% 4.2% 2.3% 5.1% 0.0%


267

HOUSEWRAPBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 82.4% 85.2% 79.5% 91.3% 73.7% 88.9% 82.7% 79.2% 86.0% 82.1% 76.9%

Typar (Fiberweb) 25.9% 22.2% 23.1% 30.4% 31.6% 22.2% 22.7% 37.5% 27.9% 30.8% 15.4%

James Hardie 25.0% 18.5% 35.9% 8.7% 31.6% 44.4% 26.7% 12.5% 14.0% 25.6% 42.3%




Protecto Wrap 4.6% 3.7% 2.6% 8.7% 5.3% 11.1% 4.0% 4.2% 4.7% 7.7% 0.0%

Henry Blueskin 3.7% 14.8% 0.0% 0.0% 0.0% 0.0% 2.7% 8.3% 9.3% 0.0% 0.0%


Dri-Shield (Protectowrap) 2.8% 0.0% 0.0% 8.7% 5.3% 0.0% 4.0% 0.0% 2.3% 2.6% 3.8%

DELTA-DRY (Cosella Dorken) 1.9% 0.0% 0.0% 4.3% 5.3% 0.0% 2.7% 0.0% 0.0% 2.6% 3.8%

Weathermate (DOW) 1.9% 0.0% 2.6% 0.0% 5.3% 11.1% 1.3% 0.0% 2.3% 0.0% 3.8%

Poly-Wall 0.9% 0.0% 0.0% 0.0% 5.3% 0.0% 1.3% 0.0% 0.0% 2.6% 0.0%

None of these 5.6% 7.4% 7.7% 4.3% 0.0% 0.0% 6.7% 4.2% 4.7% 5.1% 7.7%


268

HOUSEWRAPBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 68.5% 70.4% 69.2% 82.6% 47.4% 66.7% 73.3% 54.2% 69.8% 64.1% 73.1%

Typar (Fiberweb) 8.3% 0.0% 7.7% 8.7% 21.1% 11.1% 5.3% 16.7% 7.0% 12.8% 3.8%

James Hardie 7.4% 7.4% 7.7% 4.3% 10.5% 22.2% 6.7% 4.2% 7.0% 7.7% 7.7%




Henry Blueskin 0.9% 3.7% 0.0% 0.0% 0.0% 0.0% 0.0% 4.2% 2.3% 0.0% 0.0%


Poly-Wall 0.9% 0.0% 0.0% 0.0% 5.3% 0.0% 1.3% 0.0% 0.0% 2.6% 0.0%

None of these 7.4% 7.4% 10.3% 4.3% 5.3% 0.0% 6.7% 12.5% 7.0% 7.7% 7.7%


269

HOUSEWRAPQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 5.90 5.69 5.86 6.36 5.74 5.89 5.83 6.13 6.07 5.81 5.77

James Hardie 5.28 5.29 5.28 5.23 5.33 5.67 5.36 4.86 5.45 5.16 5.26

PinkWrap (Owens Corning) 5.23 5.46 5.26 4.88 5.50 4.33 5.39 4.82 5.17 5.33 5.17

Weathermate (DOW) 5.16 5.57 4.90 4.78 5.80 6.00 5.30 4.57 5.67 5.15 4.92

Henry Blueskin 5.16 5.40 5.75 4.25 4.00 0.00 5.38 4.67 5.44 4.67 5.25

CertaWrap (CertainTeed) 5.10 5.33 5.28 4.58 5.12 4.50 5.28 4.67 5.05 5.10 5.18

Typar (Fiberweb) 5.08 4.93 5.23 4.94 5.18 5.20 4.93 5.47 5.21 5.24 4.60

Weathersmart (Fortifiber) 4.95 4.80 5.50 3.75 5.50 0.00 5.29 4.00 5.67 4.71 4.89

Dri-Shield (Protectowrap) 4.74 4.67 4.86 3.80 5.75 0.00 4.85 4.50 4.67 4.75 4.75

GreenGuard (Pactiv) 4.62 5.40 4.55 4.10 4.33 5.00 4.93 3.29 4.67 4.17 5.00

DELTA-DRY (Cosella Dorken) 4.60 3.67 5.20 4.33 4.75 4.00 4.89 4.20 4.67 4.57 4.60

Poly-Wall 4.58 4.60 4.67 4.25 4.71 4.00 4.67 4.50 5.00 4.33 4.67

Protecto Wrap 4.58 5.00 4.78 3.88 5.00 4.00 4.79 4.00 4.71 4.29 4.67


270

HOUSEWRAPImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.86 5.59 5.97 6.39 5.37 5.67 6.03 5.42 5.60 5.97 6.12


dealer5.83 5.67 5.72 6.39 5.63 5.89 5.99 5.33 5.63 6.13 5.73

Warranty 5.72 5.74 5.59 5.78 5.89 4.56 5.76 6.04 5.49 5.82 5.96








271

HVACBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 89.4% 80.8% 87.5% 95.5% 96.0% 86.7% 89.1% 91.2% 86.1% 88.6% 93.9%

Lennox 80.5% 76.9% 75.0% 86.4% 88.0% 73.3% 84.4% 76.5% 80.6% 75.0% 87.9%

Rheem 79.6% 76.9% 75.0% 81.8% 88.0% 80.0% 81.2% 76.5% 80.6% 75.0% 84.8%

Trane 77.0% 80.8% 77.5% 81.8% 68.0% 73.3% 76.6% 79.4% 83.3% 68.2% 81.8%

Bryant 73.5% 69.2% 75.0% 90.9% 60.0% 80.0% 68.8% 79.4% 66.7% 77.3% 75.8%


York 66.4% 69.2% 62.5% 63.6% 72.0% 73.3% 65.6% 64.7% 58.3% 63.6% 78.8%

Ruud 61.9% 53.8% 70.0% 63.6% 56.0% 60.0% 67.2% 52.9% 66.7% 56.8% 63.6%

Mitsubishi Electronics 56.6% 65.4% 47.5% 54.5% 64.0% 60.0% 56.2% 55.9% 61.1% 56.8% 51.5%

Goodman 54.9% 50.0% 70.0% 68.2% 24.0% 66.7% 60.9% 38.2% 50.0% 56.8% 57.6%

LG 49.6% 50.0% 42.5% 50.0% 60.0% 40.0% 53.1% 47.1% 50.0% 43.2% 57.6%

Whirlpool 47.8% 38.5% 45.0% 50.0% 60.0% 40.0% 51.6% 44.1% 41.7% 45.5% 57.6%

Haier 34.5% 42.3% 27.5% 54.5% 20.0% 33.3% 40.6% 23.5% 19.4% 40.9% 42.4%

Samsung HVAC 33.6% 38.5% 30.0% 31.8% 36.0% 40.0% 35.9% 26.5% 27.8% 40.9% 30.3%

Payne 30.1% 26.9% 17.5% 45.5% 40.0% 26.7% 35.9% 20.6% 25.0% 34.1% 30.3%

Heil 27.4% 30.8% 17.5% 50.0% 20.0% 26.7% 28.1% 26.5% 19.4% 34.1% 27.3%

Daikin 19.5% 23.1% 22.5% 22.7% 8.0% 20.0% 18.8% 20.6% 16.7% 18.2% 24.2%

Climate Master 16.8% 23.1% 12.5% 36.4% 0.0% 13.3% 18.8% 14.7% 11.1% 18.2% 21.2%

Uponor 12.4% 11.5% 10.0% 27.3% 4.0% 6.7% 14.1% 11.8% 8.3% 11.4% 18.2%

Viega 11.5% 15.4% 5.0% 22.7% 8.0% 6.7% 14.1% 8.8% 8.3% 9.1% 18.2%

None of these 0.9% 3.8% 0.0% 0.0% 0.0% 0.0% 0.0% 2.9% 2.8% 0.0% 0.0%


272

HVACBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 41.6% 26.9% 47.5% 50.0% 40.0% 26.7% 46.9% 38.2% 27.8% 38.6% 60.6%

Rheem 32.7% 38.5% 20.0% 31.8% 48.0% 33.3% 34.4% 29.4% 25.0% 43.2% 27.3%

Lennox 28.3% 38.5% 27.5% 36.4% 12.0% 13.3% 29.7% 32.4% 27.8% 29.5% 27.3%

Goodman 25.7% 23.1% 30.0% 31.8% 16.0% 26.7% 31.2% 14.7% 19.4% 25.0% 33.3%


Trane 24.8% 42.3% 25.0% 18.2% 12.0% 26.7% 20.3% 32.4% 11.1% 31.8% 30.3%


Bryant 20.4% 23.1% 10.0% 45.5% 12.0% 20.0% 23.4% 14.7% 2.8% 34.1% 21.2%

York 15.9% 30.8% 12.5% 13.6% 8.0% 33.3% 14.1% 11.8% 8.3% 22.7% 15.2%

Ruud 13.3% 19.2% 20.0% 9.1% 0.0% 0.0% 15.6% 14.7% 13.9% 15.9% 9.1%

LG 9.7% 19.2% 2.5% 9.1% 12.0% 13.3% 9.4% 8.8% 11.1% 9.1% 9.1%

Samsung HVAC 8.8% 19.2% 2.5% 4.5% 12.0% 6.7% 7.8% 11.8% 2.8% 11.4% 12.1%

Whirlpool 8.0% 11.5% 7.5% 4.5% 8.0% 6.7% 7.8% 8.8% 0.0% 11.4% 12.1%

Payne 4.4% 0.0% 2.5% 9.1% 8.0% 13.3% 4.7% 0.0% 2.8% 4.5% 6.1%

Haier 3.5% 7.7% 0.0% 9.1% 0.0% 6.7% 4.7% 0.0% 5.6% 4.5% 0.0%

Daikin 2.7% 7.7% 0.0% 0.0% 4.0% 13.3% 1.6% 0.0% 2.8% 0.0% 6.1%

Heil 2.7% 0.0% 2.5% 4.5% 4.0% 6.7% 1.6% 2.9% 5.6% 0.0% 3.0%

Uponor 0.9% 0.0% 0.0% 4.5% 0.0% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

Viega 0.9% 3.8% 0.0% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 2.3% 0.0%

None of these 2.7% 3.8% 0.0% 0.0% 8.0% 0.0% 3.1% 2.9% 8.3% 0.0% 0.0%


273

HVACBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 18.6% 7.7% 30.0% 13.6% 16.0% 6.7% 18.8% 23.5% 19.4% 15.9% 21.2%

Lennox 11.5% 19.2% 10.0% 13.6% 4.0% 6.7% 12.5% 11.8% 11.1% 13.6% 9.1%

Rheem 10.6% 0.0% 7.5% 13.6% 24.0% 6.7% 12.5% 8.8% 11.1% 11.4% 9.1%

Trane 9.7% 19.2% 15.0% 0.0% 0.0% 13.3% 6.2% 14.7% 8.3% 9.1% 12.1%

Goodman 8.8% 3.8% 15.0% 4.5% 8.0% 13.3% 9.4% 5.9% 8.3% 4.5% 15.2%


York 5.3% 7.7% 2.5% 9.1% 4.0% 13.3% 4.7% 2.9% 2.8% 9.1% 3.0%


Bryant 4.4% 3.8% 0.0% 13.6% 4.0% 6.7% 4.7% 2.9% 0.0% 9.1% 3.0%

Ruud 3.5% 7.7% 5.0% 0.0% 0.0% 0.0% 4.7% 2.9% 5.6% 4.5% 0.0%

Heil 1.8% 0.0% 0.0% 4.5% 4.0% 6.7% 0.0% 2.9% 5.6% 0.0% 0.0%

Whirlpool 1.8% 3.8% 2.5% 0.0% 0.0% 0.0% 1.6% 2.9% 0.0% 0.0% 6.1%

Haier 0.9% 0.0% 0.0% 4.5% 0.0% 0.0% 1.6% 0.0% 2.8% 0.0% 0.0%

LG 0.9% 0.0% 0.0% 0.0% 4.0% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

Payne 0.9% 0.0% 0.0% 0.0% 4.0% 6.7% 0.0% 0.0% 2.8% 0.0% 0.0%

Uponor 0.9% 0.0% 0.0% 4.5% 0.0% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

None of these 3.5% 3.8% 2.5% 0.0% 8.0% 0.0% 3.1% 5.9% 11.1% 0.0% 0.0%


274

HVACQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trane 5.79 5.67 6.23 5.59 5.35 5.80 5.92 5.56 5.62 5.83 5.93

Mitsubishi Electronics 5.79 6.19 5.53 5.73 5.75 5.88 5.64 6.06 5.67 5.79 5.94

Carrier 5.53 5.40 5.71 5.57 5.33 5.46 5.70 5.23 5.52 5.50 5.58

Lennox 5.42 5.50 5.60 5.39 5.14 5.10 5.56 5.27 5.50 5.45 5.31

Rheem 5.39 5.30 5.40 5.53 5.36 5.09 5.44 5.42 5.36 5.58 5.21

Samsung HVAC 5.19 5.30 4.92 5.33 5.33 5.00 5.13 5.44 5.33 5.39 4.70

York 5.16 5.11 5.32 4.85 5.22 5.30 5.29 4.86 4.95 5.25 5.23

Bryant 5.11 4.83 5.03 5.58 5.00 5.36 5.18 4.89 5.09 5.38 4.76

Ruud 5.09 5.14 5.29 4.62 5.08 4.75 5.24 4.89 5.09 5.24 4.90


Whirlpool 5.00 4.60 5.28 4.50 5.27 4.60 5.12 4.87 4.93 4.95 5.11

Viega 4.91 4.33 7.00 3.75 6.00 0.00 5.11 4.00 4.50 3.67 5.67

LG 4.87 4.69 4.88 5.10 4.87 4.80 4.94 4.75 5.18 4.63 4.84

Haier 4.79 4.73 4.91 4.64 5.00 5.50 4.77 4.50 5.33 4.44 5.00

Heil 4.74 3.88 4.57 5.00 5.80 4.75 4.78 4.67 5.14 4.53 4.78

Payne 4.67 3.29 5.00 5.22 4.90 5.00 4.83 4.00 4.62 5.00 4.20

Daikin 4.62 4.50 4.89 5.00 3.00 3.50 5.25 3.86 4.80 5.00 4.12

Climate Master 4.47 3.80 4.60 4.86 0.00 3.00 4.67 4.25 5.00 4.00 4.71

Goodman 4.44 4.00 4.57 4.86 3.83 4.11 4.64 4.08 4.53 4.36 4.47

Uponor 4.00 3.00 4.50 4.20 4.00 0.00 3.89 4.25 4.50 4.20 3.67


275

HVACImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.19 6.38 6.32 6.14 5.84 5.87 6.33 6.09 6.25 6.23 6.09


dealer5.83 5.88 5.82 6.32 5.36 5.80 5.95 5.62 5.78 6.11 5.52

Product price 5.78 5.54 5.90 6.05 5.60 5.47 6.06 5.38 5.50 5.84 6.00








276

INSULATIONBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 90.2% 85.2% 90.2% 96.6% 86.7% 83.3% 95.1% 84.8% 95.2% 81.8% 96.2%

CertainTeed 83.0% 88.9% 80.5% 89.7% 66.7% 72.2% 85.2% 84.8% 83.3% 84.1% 80.8%

Johns Manville 75.9% 77.8% 75.6% 75.9% 73.3% 72.2% 78.7% 72.7% 78.6% 68.2% 84.6%

Dow 73.2% 77.8% 78.0% 62.1% 73.3% 55.6% 80.3% 69.7% 66.7% 70.5% 88.5%

Celotex 58.0% 55.6% 70.7% 55.2% 33.3% 44.4% 60.7% 60.6% 52.4% 61.4% 61.5%

BASF 51.8% 48.1% 56.1% 51.7% 46.7% 50.0% 57.4% 42.4% 42.9% 47.7% 73.1%

Icynene 49.1% 51.9% 63.4% 44.8% 13.3% 27.8% 55.7% 48.5% 52.4% 40.9% 57.7%

US Gypsum 38.4% 55.6% 29.3% 34.5% 40.0% 38.9% 39.3% 36.4% 31.0% 38.6% 50.0%

Knauf Insulation 32.1% 29.6% 36.6% 31.0% 26.7% 16.7% 37.7% 30.3% 35.7% 18.2% 50.0%

Honeywell 31.2% 51.9% 26.8% 17.2% 33.3% 33.3% 37.7% 18.2% 23.8% 34.1% 38.5%

Bayer Materialscience 25.9% 14.8% 34.1% 24.1% 26.7% 16.7% 29.5% 24.2% 21.4% 20.5% 42.3%

Roxul 24.1% 48.1% 9.8% 24.1% 20.0% 27.8% 27.9% 15.2% 23.8% 27.3% 19.2%

Guardian 23.2% 22.2% 24.4% 31.0% 6.7% 5.6% 34.4% 12.1% 16.7% 20.5% 38.5%

ECOBATT 20.5% 29.6% 22.0% 10.3% 20.0% 16.7% 26.2% 12.1% 19.0% 20.5% 23.1%

GreenFiber 19.6% 22.2% 22.0% 20.7% 6.7% 22.2% 19.7% 18.2% 16.7% 15.9% 30.8%

InsulStar (NCFI) 8.9% 18.5% 7.3% 3.4% 6.7% 16.7% 6.6% 9.1% 9.5% 4.5% 15.4%

Bio-Based Insulation 8.0% 7.4% 12.2% 3.4% 6.7% 5.6% 8.2% 9.1% 7.1% 4.5% 15.4%

SEALITE (NCFI) 7.1% 11.1% 4.9% 6.9% 6.7% 5.6% 6.6% 9.1% 4.8% 6.8% 11.5%

Logix 5.4% 7.4% 4.9% 6.9% 0.0% 11.1% 3.3% 6.1% 7.1% 2.3% 7.7%


277

INSULATIONBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 68.8% 66.7% 70.7% 62.1% 80.0% 72.2% 68.9% 66.7% 76.2% 65.9% 61.5%

CertainTeed 58.9% 63.0% 51.2% 72.4% 46.7% 44.4% 62.3% 60.6% 47.6% 68.2% 61.5%

Johns Manville 48.2% 48.1% 51.2% 37.9% 60.0% 50.0% 42.6% 57.6% 47.6% 47.7% 50.0%

Dow 35.7% 44.4% 39.0% 20.7% 40.0% 27.8% 37.7% 36.4% 40.5% 34.1% 30.8%

Icynene 22.3% 22.2% 24.4% 27.6% 6.7% 22.2% 21.3% 24.2% 23.8% 25.0% 15.4%

US Gypsum 16.1% 29.6% 9.8% 10.3% 20.0% 22.2% 16.4% 12.1% 14.3% 20.5% 11.5%

Celotex 14.3% 14.8% 14.6% 13.8% 13.3% 5.6% 16.4% 15.2% 7.1% 15.9% 23.1%

Honeywell 14.3% 25.9% 12.2% 3.4% 20.0% 16.7% 14.8% 12.1% 14.3% 11.4% 19.2%


Roxul 13.4% 33.3% 2.4% 10.3% 13.3% 16.7% 13.1% 12.1% 9.5% 20.5% 7.7%

BASF 11.6% 14.8% 7.3% 13.8% 13.3% 27.8% 11.5% 3.0% 7.1% 13.6% 15.4%

ECOBATT 6.2% 7.4% 7.3% 3.4% 6.7% 5.6% 4.9% 9.1% 7.1% 4.5% 7.7%

Guardian 5.4% 3.7% 4.9% 10.3% 0.0% 5.6% 4.9% 6.1% 7.1% 4.5% 3.8%


GreenFiber 4.5% 3.7% 4.9% 3.4% 6.7% 5.6% 3.3% 6.1% 4.8% 2.3% 7.7%

Logix 2.7% 3.7% 2.4% 3.4% 0.0% 5.6% 1.6% 3.0% 2.4% 2.3% 3.8%

Bio-Based Insulation 1.8% 3.7% 2.4% 0.0% 0.0% 5.6% 1.6% 0.0% 2.4% 2.3% 0.0%

InsulStar (NCFI) 1.8% 3.7% 0.0% 0.0% 6.7% 5.6% 0.0% 3.0% 0.0% 2.3% 3.8%

SEALITE (NCFI) 0.9% 3.7% 0.0% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 2.3% 0.0%


278

INSULATIONBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 36.6% 37.0% 36.6% 31.0% 46.7% 50.0% 36.1% 30.3% 42.9% 36.4% 26.9%

CertainTeed 19.6% 25.9% 12.2% 27.6% 13.3% 16.7% 24.6% 12.1% 21.4% 18.2% 19.2%

Johns Manville 11.6% 3.7% 12.2% 10.3% 26.7% 5.6% 11.5% 15.2% 9.5% 9.1% 19.2%

Icynene 6.2% 3.7% 14.6% 0.0% 0.0% 5.6% 3.3% 12.1% 4.8% 9.1% 3.8%


Roxul 4.5% 11.1% 2.4% 0.0% 6.7% 5.6% 3.3% 6.1% 7.1% 4.5% 0.0%

US Gypsum 4.5% 0.0% 7.3% 3.4% 6.7% 0.0% 4.9% 6.1% 0.0% 9.1% 3.8%

Dow 3.6% 7.4% 4.9% 0.0% 0.0% 0.0% 3.3% 6.1% 0.0% 4.5% 7.7%

BASF 2.7% 0.0% 2.4% 6.9% 0.0% 11.1% 1.6% 0.0% 0.0% 2.3% 7.7%


Honeywell 1.8% 7.4% 0.0% 0.0% 0.0% 0.0% 0.0% 6.1% 4.8% 0.0% 0.0%

Celotex 0.9% 3.7% 0.0% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

None of these 1.8% 0.0% 2.4% 3.4% 0.0% 0.0% 1.6% 3.0% 0.0% 2.3% 3.8%


279

INSULATIONQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 5.92 5.89 5.97 5.83 6.00 5.83 6.08 5.66 5.83 5.81 6.25

Johns Manville 5.57 5.46 5.46 5.70 5.80 5.35 5.73 5.39 5.50 5.60 5.64

CertainTeed 5.49 5.72 5.34 5.79 4.87 5.44 5.68 5.13 5.39 5.56 5.52

Dow 5.42 5.61 5.45 5.33 5.20 5.40 5.58 5.11 5.21 5.56 5.48

Icynene 5.11 5.17 5.40 4.92 4.64 4.87 5.06 5.34 5.24 4.92 5.25

Knauf Insulation 4.82 4.87 4.89 4.96 4.36 4.93 4.82 4.78 4.79 4.75 5.00

BASF 4.79 4.87 4.97 4.61 4.50 5.40 4.61 4.82 4.73 4.77 4.92

Celotex 4.76 5.04 4.62 4.84 4.50 5.19 4.81 4.41 4.58 4.92 4.76

Roxul 4.74 5.22 4.37 4.54 5.20 4.67 4.69 4.89 4.71 4.80 4.70

US Gypsum 4.70 5.12 4.62 4.35 4.79 5.06 4.63 4.64 4.49 4.75 4.96

Honeywell 4.67 5.00 4.68 4.22 4.79 5.06 4.55 4.68 4.37 4.74 4.96

ECOBATT 4.66 4.76 4.67 4.61 4.57 4.86 4.62 4.63 4.52 4.67 4.83

Bayer Materialscience 4.55 4.43 4.75 4.42 4.43 4.86 4.50 4.48 4.25 4.59 4.88

GreenFiber 4.47 4.67 4.49 4.30 4.43 4.79 4.39 4.48 4.29 4.56 4.56

Guardian 4.47 4.24 4.67 4.50 4.29 4.79 4.34 4.57 4.09 4.62 4.75

Bio-Based Insulation 4.34 4.33 4.39 4.18 4.50 4.64 4.29 4.30 4.06 4.50 4.46

InsulStar (NCFI) 4.33 4.38 4.31 4.17 4.57 4.64 4.23 4.37 4.13 4.36 4.54

Logix 4.30 4.33 4.34 4.17 4.36 4.29 4.27 4.37 4.10 4.41 4.39

SEALITE (NCFI) 4.29 4.43 4.29 4.09 4.43 4.43 4.25 4.30 4.10 4.33 4.48


280

INSULATIONImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.05 6.00 6.03 6.21 5.86 6.11 6.12 5.87 5.90 6.10 6.21

Product price 5.96 5.70 6.10 6.14 5.71 5.61 6.05 6.00 5.81 6.05 6.08

Warranty 5.73 6.04 5.64 5.36 6.14 4.89 6.08 5.53 5.69 5.98 5.38








281

KITCHEN APPLIANCESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 91.8% 96.0% 92.1% 90.5% 88.5% 92.9% 87.7% 100.0% 91.2% 89.4% 96.6%

KitchenAid 85.5% 88.0% 78.9% 85.7% 92.3% 78.6% 84.6% 90.3% 79.4% 83.0% 96.6%

Bosch 83.6% 92.0% 76.3% 85.7% 84.6% 78.6% 83.1% 87.1% 79.4% 80.9% 93.1%

Jenn-Air 82.7% 92.0% 73.7% 85.7% 84.6% 78.6% 81.5% 87.1% 85.3% 83.0% 79.3%

LG 81.8% 80.0% 89.5% 81.0% 73.1% 78.6% 81.5% 83.9% 88.2% 76.6% 82.8%

Whirlpool 81.8% 80.0% 84.2% 90.5% 73.1% 71.4% 84.6% 80.6% 73.5% 78.7% 96.6%

Frigidaire 80.9% 88.0% 81.6% 85.7% 69.2% 71.4% 81.5% 83.9% 73.5% 83.0% 86.2%

Sub-Zero 80.9% 72.0% 78.9% 85.7% 88.5% 71.4% 76.9% 93.5% 82.4% 74.5% 89.7%

Maytag 80.0% 84.0% 81.6% 85.7% 69.2% 85.7% 81.5% 74.2% 76.5% 83.0% 79.3%

Samsung 79.1% 84.0% 81.6% 76.2% 73.1% 85.7% 76.9% 80.6% 79.4% 76.6% 82.8%

Kenmore (Sears) 77.3% 80.0% 76.3% 90.5% 65.4% 78.6% 81.5% 67.7% 76.5% 74.5% 82.8%

Viking 74.5% 80.0% 65.8% 76.2% 80.8% 64.3% 69.2% 90.3% 82.4% 63.8% 82.8%

Amana 71.8% 84.0% 65.8% 71.4% 69.2% 78.6% 72.3% 67.7% 79.4% 74.5% 58.6%

Thermador 70.0% 68.0% 63.2% 81.0% 73.1% 71.4% 67.7% 74.2% 76.5% 66.0% 69.0%

Electrolux 66.4% 68.0% 63.2% 81.0% 57.7% 50.0% 69.2% 67.7% 61.8% 63.8% 75.9%

Wolf Appliances 64.5% 68.0% 60.5% 57.1% 73.1% 50.0% 60.0% 80.6% 61.8% 61.7% 72.4%



282

KITCHEN APPLIANCESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Hotpoint 63.6% 68.0% 57.9% 81.0% 53.8% 64.3% 64.6% 61.3% 64.7% 63.8% 62.1%

Magic Chef 60.9% 64.0% 52.6% 81.0% 53.8% 57.1% 69.2% 45.2% 64.7% 57.4% 62.1%

NuTone 57.3% 68.0% 50.0% 66.7% 50.0% 50.0% 60.0% 54.8% 73.5% 48.9% 51.7%

Broan 56.4% 60.0% 52.6% 66.7% 50.0% 64.3% 52.3% 61.3% 64.7% 59.6% 41.4%

Miele 54.5% 64.0% 47.4% 52.4% 57.7% 50.0% 46.2% 74.2% 58.8% 53.2% 51.7%

Dacor 47.3% 52.0% 28.9% 52.4% 65.4% 42.9% 41.5% 61.3% 50.0% 40.4% 55.2%

Fisher & Paykel 40.9% 48.0% 28.9% 42.9% 50.0% 42.9% 33.8% 54.8% 44.1% 42.6% 34.5%

Gagganeau 32.7% 44.0% 21.1% 28.6% 42.3% 35.7% 26.2% 45.2% 38.2% 23.4% 41.4%

U-Line 29.1% 28.0% 26.3% 28.6% 34.6% 21.4% 23.1% 45.2% 32.4% 29.8% 24.1%

Fantech 19.1% 32.0% 10.5% 9.5% 26.9% 21.4% 18.5% 19.4% 23.5% 21.3% 10.3%

Best 14.5% 16.0% 15.8% 4.8% 19.2% 14.3% 13.8% 16.1% 14.7% 21.3% 3.4%

Perlick (Undercounter) 10.9% 20.0% 5.3% 4.8% 15.4% 21.4% 4.6% 19.4% 14.7% 8.5% 10.3%

None of these 0.9% 0.0% 0.0% 4.8% 0.0% 7.1% 0.0% 0.0% 2.9% 0.0% 0.0%


283

KITCHEN APPLIANCESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 55.5% 56.0% 68.4% 52.4% 38.5% 85.7% 56.9% 38.7% 50.0% 57.4% 58.6%

KitchenAid 39.1% 48.0% 42.1% 19.0% 42.3% 42.9% 33.8% 48.4% 41.2% 38.3% 37.9%

Whirlpool 36.4% 28.0% 47.4% 23.8% 38.5% 35.7% 40.0% 29.0% 32.4% 38.3% 37.9%

Bosch 34.5% 60.0% 28.9% 19.0% 30.8% 42.9% 26.2% 48.4% 47.1% 31.9% 24.1%

Frigidaire 28.2% 32.0% 28.9% 28.6% 23.1% 57.1% 27.7% 16.1% 29.4% 36.2% 13.8%

Sub-Zero 28.2% 44.0% 18.4% 19.0% 34.6% 28.6% 20.0% 45.2% 32.4% 34.0% 13.8%

Samsung 27.3% 40.0% 23.7% 9.5% 34.6% 42.9% 26.2% 22.6% 26.5% 34.0% 17.2%

Maytag 22.7% 40.0% 26.3% 4.8% 15.4% 42.9% 18.5% 22.6% 26.5% 31.9% 3.4%

Kenmore (Sears) 21.8% 28.0% 21.1% 23.8% 15.4% 35.7% 24.6% 9.7% 17.6% 25.5% 20.7%

Wolf Appliances 21.8% 28.0% 13.2% 9.5% 38.5% 28.6% 12.3% 38.7% 17.6% 31.9% 10.3%

Broan 20.9% 36.0% 23.7% 9.5% 11.5% 28.6% 16.9% 25.8% 26.5% 21.3% 13.8%

LG 20.9% 28.0% 21.1% 9.5% 23.1% 21.4% 18.5% 25.8% 23.5% 27.7% 6.9%

Viking 20.0% 32.0% 7.9% 14.3% 30.8% 21.4% 13.8% 32.3% 14.7% 31.9% 6.9%

Jenn-Air 18.2% 32.0% 21.1% 9.5% 7.7% 21.4% 13.8% 25.8% 11.8% 23.4% 17.2%

NuTone 15.5% 36.0% 7.9% 14.3% 7.7% 35.7% 13.8% 9.7% 26.5% 17.0% 0.0%

Miele 14.5% 24.0% 7.9% 4.8% 23.1% 14.3% 10.8% 22.6% 5.9% 23.4% 10.3%



284

KITCHEN APPLIANCESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Amana 12.7% 16.0% 21.1% 4.8% 3.8% 21.4% 13.8% 6.5% 5.9% 23.4% 3.4%

Thermador 12.7% 16.0% 7.9% 4.8% 23.1% 7.1% 7.7% 25.8% 5.9% 21.3% 6.9%

Electrolux 11.8% 12.0% 13.2% 4.8% 15.4% 14.3% 10.8% 12.9% 8.8% 14.9% 10.3%

Hotpoint 10.9% 16.0% 10.5% 9.5% 7.7% 35.7% 9.2% 3.2% 11.8% 14.9% 3.4%

Fisher & Paykel 8.2% 12.0% 2.6% 4.8% 15.4% 7.1% 7.7% 9.7% 2.9% 12.8% 6.9%

U-Line 8.2% 12.0% 10.5% 4.8% 3.8% 14.3% 4.6% 12.9% 5.9% 12.8% 3.4%

Fantech 6.4% 20.0% 0.0% 4.8% 3.8% 0.0% 6.2% 9.7% 14.7% 4.3% 0.0%

Dacor 5.5% 24.0% 0.0% 0.0% 0.0% 14.3% 1.5% 9.7% 8.8% 6.4% 0.0%

Magic Chef 5.5% 8.0% 0.0% 9.5% 7.7% 7.1% 7.7% 0.0% 2.9% 8.5% 3.4%

Best 4.5% 4.0% 7.9% 0.0% 3.8% 7.1% 3.1% 6.5% 2.9% 8.5% 0.0%

Gagganeau 1.8% 8.0% 0.0% 0.0% 0.0% 14.3% 0.0% 0.0% 0.0% 4.3% 0.0%

Perlick (Undercounter) 1.8% 4.0% 2.6% 0.0% 0.0% 7.1% 1.5% 0.0% 0.0% 4.3% 0.0%

None of these 1.8% 4.0% 0.0% 4.8% 0.0% 7.1% 1.5% 0.0% 2.9% 2.1% 0.0%


285

KITCHEN APPLIANCESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 29.1% 16.0% 42.1% 42.9% 11.5% 21.4% 35.4% 19.4% 23.5% 25.5% 41.4%

Whirlpool 11.8% 4.0% 18.4% 9.5% 11.5% 0.0% 18.5% 3.2% 5.9% 6.4% 27.6%

Frigidaire 9.1% 12.0% 7.9% 14.3% 3.8% 14.3% 10.8% 3.2% 17.6% 6.4% 3.4%

KitchenAid 9.1% 8.0% 2.6% 9.5% 19.2% 14.3% 6.2% 12.9% 14.7% 4.3% 10.3%

Bosch 5.5% 12.0% 2.6% 4.8% 3.8% 7.1% 1.5% 12.9% 5.9% 6.4% 3.4%

Samsung 5.5% 8.0% 2.6% 0.0% 11.5% 0.0% 7.7% 3.2% 5.9% 8.5% 0.0%

Kenmore (Sears) 3.6% 0.0% 7.9% 0.0% 3.8% 0.0% 4.6% 3.2% 0.0% 4.3% 6.9%

LG 3.6% 4.0% 2.6% 4.8% 3.8% 0.0% 3.1% 6.5% 11.8% 0.0% 0.0%

Thermador 2.7% 0.0% 0.0% 0.0% 11.5% 0.0% 0.0% 9.7% 2.9% 4.3% 0.0%

Viking 2.7% 4.0% 0.0% 4.8% 3.8% 0.0% 1.5% 6.5% 0.0% 6.4% 0.0%

Amana 1.8% 0.0% 2.6% 0.0% 3.8% 0.0% 3.1% 0.0% 0.0% 4.3% 0.0%

Jenn-Air 1.8% 8.0% 0.0% 0.0% 0.0% 0.0% 0.0% 6.5% 0.0% 2.1% 3.4%

Maytag 1.8% 0.0% 5.3% 0.0% 0.0% 7.1% 1.5% 0.0% 2.9% 2.1% 0.0%

Miele 1.8% 8.0% 0.0% 0.0% 0.0% 7.1% 1.5% 0.0% 0.0% 4.3% 0.0%

Sub-Zero 1.8% 0.0% 2.6% 0.0% 3.8% 0.0% 0.0% 6.5% 0.0% 2.1% 3.4%

Wolf Appliances 1.8% 0.0% 0.0% 0.0% 7.7% 0.0% 0.0% 6.5% 2.9% 2.1% 0.0%

Broan 0.9% 4.0% 0.0% 0.0% 0.0% 7.1% 0.0% 0.0% 0.0% 2.1% 0.0%

Electrolux 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 2.1% 0.0%

Fisher & Paykel 0.9% 4.0% 0.0% 0.0% 0.0% 7.1% 0.0% 0.0% 0.0% 2.1% 0.0%

None of these 3.6% 8.0% 0.0% 9.5% 0.0% 14.3% 3.1% 0.0% 5.9% 4.3% 0.0%


286

KITCHEN APPLIANCESQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Wolf Appliances 6.19 6.19 6.39 5.67 6.26 5.71 6.26 6.21 6.00 6.07 6.52

Viking 6.06 6.40 6.04 6.00 5.81 5.88 6.22 5.86 5.82 6.10 6.30

Sub-Zero 5.99 6.06 6.27 5.82 5.70 6.00 6.14 5.72 5.54 6.14 6.28

Thermador 5.86 6.12 6.04 5.56 5.63 5.89 5.84 5.87 5.46 5.94 6.26

Bosch 5.80 6.26 5.93 5.35 5.50 6.10 5.74 5.81 5.59 6.18 5.46

Miele 5.63 5.80 5.83 5.00 5.67 5.43 5.69 5.61 5.05 5.79 6.13

Gagganeau 5.58 5.18 6.38 5.50 5.45 5.80 5.59 5.50 5.46 5.18 6.08

KitchenAid 5.55 5.50 5.90 5.24 5.38 5.40 5.64 5.43 5.67 5.46 5.56

Fisher & Paykel 5.52 5.42 5.64 5.12 5.77 5.60 5.77 5.18 5.47 5.65 5.33

Whirlpool 5.47 5.50 5.75 5.44 5.00 5.44 5.60 5.20 5.48 5.76 5.07

LG 5.38 5.55 5.50 5.38 5.00 5.40 5.49 5.15 5.37 5.44 5.30

U-Line 5.34 5.29 5.80 5.33 4.89 5.33 5.20 5.50 5.36 5.43 5.14

Jenn-Air 5.31 5.48 5.57 4.71 5.27 5.10 5.53 4.96 5.31 5.26 5.41

Samsung 5.28 5.48 5.45 4.53 5.37 4.91 5.42 5.16 5.56 5.25 5.00

Dacor 5.12 5.15 5.55 5.10 4.82 5.60 5.00 5.16 5.00 5.16 5.20

Maytag 5.12 4.95 5.47 4.82 5.00 4.80 5.29 4.87 5.16 5.21 4.90



287

KITCHEN APPLIANCESQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Broan 5.11 5.87 5.20 4.57 4.69 5.44 5.09 5.00 4.95 5.43 4.67

Electrolux 5.06 5.31 5.29 4.47 5.07 4.43 5.31 4.70 5.10 5.17 4.86

GE Appliances 5.04 5.04 5.46 5.05 4.39 4.85 5.32 4.61 5.26 5.12 4.68

Fantech 5.00 5.25 5.00 5.00 4.71 4.00 5.17 5.17 5.12 5.30 3.67

NuTone 4.97 5.38 5.05 4.64 4.69 5.29 5.10 4.50 5.04 5.22 4.47

Kenmore (Sears) 4.87 5.05 5.21 4.89 4.06 4.90 5.13 4.19 5.00 5.03 4.48

Amana 4.81 5.14 4.92 4.64 4.39 4.80 4.89 4.62 4.70 5.23 4.06

Frigidaire 4.81 4.95 5.00 4.71 4.39 4.44 4.98 4.58 4.96 4.97 4.38

Best 4.69 4.50 4.50 5.00 5.00 4.50 4.78 4.60 5.00 4.60 4.00

Perlick (Undercounter) 4.58 4.20 6.50 5.00 4.00 4.00 5.00 4.67 4.60 4.25 5.00

Hotpoint 4.49 4.59 4.68 4.47 4.07 4.56 4.69 4.00 5.00 4.43 3.94

Magic Chef 4.45 4.62 4.85 4.25 3.93 4.43 4.58 4.07 4.50 4.41 4.47


288

KITCHEN APPLIANCESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 6.25 6.28 6.39 6.14 6.08 5.86 6.48 5.94 6.00 6.32 6.41

Warranty 6.14 6.76 6.03 5.67 6.08 5.57 6.15 6.35 5.74 6.26 6.41


dealer5.98 6.32 5.92 6.00 5.73 5.71 6.12 5.81 5.68 6.32 5.79








289

LAUNDRY APPLIANCESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 92.2% 87.0% 95.1% 91.7% 92.6% 92.3% 95.4% 86.5% 92.3% 85.0% 100.0%

Whirlpool 90.4% 87.0% 95.1% 87.5% 88.9% 92.3% 95.4% 81.1% 87.2% 85.0% 100.0%

Bosch 87.8% 87.0% 85.4% 95.8% 85.2% 92.3% 87.7% 86.5% 92.3% 82.5% 88.9%

LG 87.0% 82.6% 87.8% 87.5% 88.9% 76.9% 89.2% 86.5% 97.4% 75.0% 88.9%

Kenmore (Sears) 83.5% 87.0% 85.4% 79.2% 81.5% 76.9% 87.7% 78.4% 84.6% 75.0% 91.7%

Maytag 83.5% 73.9% 87.8% 91.7% 77.8% 92.3% 89.2% 70.3% 82.1% 80.0% 88.9%

Samsung 80.0% 78.3% 82.9% 83.3% 74.1% 92.3% 81.5% 73.0% 84.6% 70.0% 86.1%

Amana 79.1% 87.0% 75.6% 83.3% 74.1% 84.6% 84.6% 67.6% 82.1% 75.0% 80.6%

Frigidaire 78.3% 78.3% 82.9% 79.2% 70.4% 69.2% 86.2% 67.6% 82.1% 72.5% 80.6%

Electrolux 73.0% 87.0% 75.6% 75.0% 55.6% 61.5% 75.4% 73.0% 82.1% 67.5% 69.4%

Thermador 67.8% 73.9% 63.4% 70.8% 66.7% 38.5% 69.2% 75.7% 66.7% 70.0% 66.7%

Hotpoint 64.3% 69.6% 73.2% 58.3% 51.9% 53.8% 72.3% 54.1% 71.8% 62.5% 58.3%

Magic Chef 60.9% 60.9% 63.4% 62.5% 55.6% 46.2% 70.8% 48.6% 64.1% 57.5% 61.1%

Miele 54.8% 65.2% 48.8% 54.2% 55.6% 61.5% 47.7% 64.9% 64.1% 52.5% 47.2%

Fisher & Paykel 47.0% 65.2% 34.1% 50.0% 48.1% 53.8% 43.1% 51.4% 59.0% 45.0% 36.1%

Haier 40.0% 39.1% 39.0% 45.8% 37.0% 23.1% 49.2% 29.7% 48.7% 42.5% 27.8%

Asko 38.3% 47.8% 26.8% 41.7% 44.4% 23.1% 35.4% 48.6% 48.7% 37.5% 27.8%


290

LAUNDRY APPLIANCESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Whirlpool 56.5% 52.2% 63.4% 54.2% 51.9% 76.9% 58.5% 45.9% 59.0% 60.0% 50.0%

GE Appliances 54.8% 43.5% 68.3% 58.3% 40.7% 61.5% 58.5% 45.9% 53.8% 47.5% 63.9%

LG 33.0% 30.4% 24.4% 33.3% 48.1% 23.1% 32.3% 37.8% 35.9% 35.0% 27.8%

Bosch 32.2% 43.5% 19.5% 45.8% 29.6% 38.5% 27.7% 37.8% 25.6% 42.5% 27.8%

Frigidaire 29.6% 30.4% 36.6% 25.0% 22.2% 38.5% 36.9% 13.5% 25.6% 35.0% 27.8%

Maytag 27.8% 21.7% 22.0% 37.5% 33.3% 53.8% 27.7% 18.9% 25.6% 35.0% 22.2%

Samsung 27.0% 34.8% 17.1% 33.3% 29.6% 46.2% 23.1% 27.0% 20.5% 45.0% 13.9%

Electrolux 20.9% 30.4% 17.1% 20.8% 18.5% 7.7% 18.5% 29.7% 17.9% 30.0% 13.9%

Kenmore (Sears) 20.0% 26.1% 22.0% 16.7% 14.8% 38.5% 23.1% 8.1% 23.1% 15.0% 22.2%

Thermador 20.0% 26.1% 17.1% 20.8% 18.5% 7.7% 13.8% 35.1% 12.8% 30.0% 16.7%

Amana 16.5% 13.0% 14.6% 20.8% 18.5% 30.8% 18.5% 8.1% 10.3% 25.0% 13.9%

Miele 14.8% 21.7% 9.8% 16.7% 14.8% 7.7% 10.8% 24.3% 2.6% 27.5% 13.9%

Fisher & Paykel 10.4% 13.0% 7.3% 12.5% 11.1% 15.4% 7.7% 13.5% 10.3% 10.0% 11.1%

Asko 6.1% 4.3% 4.9% 4.2% 11.1% 0.0% 6.2% 8.1% 10.3% 5.0% 2.8%

Hotpoint 6.1% 8.7% 4.9% 8.3% 3.7% 30.8% 4.6% 0.0% 10.3% 2.5% 5.6%

Haier 5.2% 13.0% 2.4% 8.3% 0.0% 23.1% 4.6% 0.0% 5.1% 7.5% 2.8%

Magic Chef 1.7% 0.0% 0.0% 4.2% 3.7% 0.0% 3.1% 0.0% 0.0% 2.5% 2.8%

None of these 1.7% 8.7% 0.0% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 2.5% 2.8%


291

LAUNDRY APPLIANCESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 27.8% 13.0% 39.0% 37.5% 14.8% 30.8% 27.7% 27.0% 23.1% 25.0% 36.1%

Whirlpool 21.7% 26.1% 22.0% 12.5% 25.9% 23.1% 24.6% 16.2% 17.9% 20.0% 27.8%

LG 10.4% 13.0% 4.9% 8.3% 18.5% 15.4% 6.2% 16.2% 17.9% 5.0% 8.3%

Bosch 7.8% 0.0% 2.4% 20.8% 11.1% 7.7% 6.2% 10.8% 10.3% 5.0% 8.3%

Electrolux 5.2% 13.0% 4.9% 4.2% 0.0% 0.0% 4.6% 8.1% 2.6% 7.5% 5.6%

Frigidaire 5.2% 13.0% 4.9% 0.0% 3.7% 15.4% 6.2% 0.0% 7.7% 7.5% 0.0%

Maytag 4.3% 0.0% 4.9% 4.2% 7.4% 0.0% 4.6% 5.4% 5.1% 5.0% 2.8%

Kenmore (Sears) 3.5% 0.0% 7.3% 4.2% 0.0% 0.0% 4.6% 2.7% 5.1% 2.5% 2.8%

Samsung 3.5% 4.3% 2.4% 4.2% 3.7% 7.7% 4.6% 0.0% 2.6% 5.0% 2.8%

Amana 2.6% 0.0% 4.9% 0.0% 3.7% 0.0% 3.1% 2.7% 2.6% 2.5% 2.8%

Thermador 1.7% 4.3% 0.0% 0.0% 3.7% 0.0% 0.0% 5.4% 0.0% 5.0% 0.0%

Asko 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.7% 0.0% 2.5% 0.0%

None of these 5.2% 13.0% 2.4% 4.2% 3.7% 0.0% 7.7% 2.7% 5.1% 7.5% 2.8%


292

LAUNDRY APPLIANCESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Bosch 5.97 6.15 5.97 5.74 6.04 6.42 5.82 6.06 6.00 5.88 6.03

Thermador 5.91 5.59 6.27 5.71 5.89 5.40 5.89 6.04 5.46 5.89 6.42

Fisher & Paykel 5.56 5.60 5.36 5.33 5.92 5.71 5.54 5.53 5.35 5.72 5.69

Whirlpool 5.43 5.35 5.82 5.24 5.04 5.17 5.55 5.30 5.44 5.38 5.47

Miele 5.43 5.33 5.45 4.77 6.07 5.25 5.32 5.62 5.08 5.48 5.88

Electrolux 5.32 5.45 5.45 5.00 5.27 5.25 5.31 5.37 5.41 5.33 5.20

LG 5.29 5.26 5.39 5.00 5.43 5.50 5.31 5.19 5.34 5.07 5.45

Maytag 5.29 4.88 5.47 5.32 5.29 5.08 5.45 5.04 5.34 5.28 5.25

Samsung 5.28 5.33 5.32 5.15 5.30 5.42 5.32 5.15 5.12 5.36 5.39

GE Appliances 5.14 5.16 5.64 4.91 4.56 5.25 5.24 4.90 5.03 5.18 5.22

Asko 5.09 5.00 4.82 5.40 5.17 5.00 5.26 4.89 5.00 5.07 5.30

Kenmore (Sears) 4.93 4.79 5.37 4.74 4.50 5.20 5.00 4.68 4.94 4.97 4.88

Amana 4.82 4.74 5.00 4.90 4.55 4.73 4.87 4.75 4.61 5.17 4.69

Frigidaire 4.81 5.00 5.26 4.32 4.32 4.56 4.80 4.92 4.66 4.83 4.97

Haier 4.53 4.44 4.88 4.18 4.44 5.67 4.59 4.00 4.00 4.82 5.11

Hotpoint 4.38 4.44 4.60 4.14 4.07 4.86 4.45 4.05 4.50 4.12 4.52

Magic Chef 4.35 4.62 4.46 4.13 4.13 5.00 4.38 4.06 4.40 4.09 4.55


293

LAUNDRY APPLIANCESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.01 6.13 6.02 6.21 5.70 5.46 6.23 5.81 5.95 5.90 6.19

Product price 5.91 5.70 6.02 6.21 5.67 5.77 6.11 5.62 5.90 5.65 6.22


dealer5.77 6.04 5.68 6.21 5.30 5.77 5.88 5.59 5.51 5.98 5.83








294

LIGHTINGBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 77.8% 78.9% 76.5% 86.4% 72.7% 81.2% 78.7% 74.2% 81.6% 75.0% 76.9%

Kichler 59.3% 63.2% 58.8% 59.1% 57.6% 37.5% 59.0% 71.0% 57.9% 59.1% 61.5%

Progress 57.4% 73.7% 64.7% 54.5% 42.4% 50.0% 59.0% 58.1% 63.2% 50.0% 61.5%

CREE 48.1% 52.6% 44.1% 50.0% 48.5% 50.0% 49.2% 45.2% 57.9% 43.2% 42.3%

Juno Lighting Group by Schneider

Electric45.4% 47.4% 41.2% 50.0% 45.5% 31.2% 44.3% 54.8% 55.3% 45.5% 30.8%

Lightolier 39.8% 73.7% 32.4% 40.9% 27.3% 50.0% 36.1% 41.9% 47.4% 40.9% 26.9%

Cooper 38.9% 52.6% 32.4% 54.5% 27.3% 43.8% 34.4% 45.2% 50.0% 36.4% 26.9%

Sea Gull 36.1% 42.1% 32.4% 22.7% 45.5% 25.0% 36.1% 41.9% 26.3% 36.4% 50.0%

Thomas 33.3% 31.6% 32.4% 50.0% 24.2% 25.0% 37.7% 29.0% 31.6% 38.6% 26.9%

Lumiere 31.5% 26.3% 35.3% 31.8% 30.3% 12.5% 29.5% 45.2% 28.9% 38.6% 23.1%

Rejuvenation Lamp & Fixture 17.6% 26.3% 11.8% 18.2% 18.2% 18.8% 14.8% 22.6% 23.7% 18.2% 7.7%

Modern Fan 13.0% 10.5% 11.8% 18.2% 12.1% 6.2% 16.4% 9.7% 7.9% 20.5% 7.7%

Savoy House 10.2% 10.5% 5.9% 13.6% 12.1% 6.2% 8.2% 16.1% 5.3% 18.2% 3.8%

None of these 4.6% 0.0% 5.9% 4.5% 6.1% 12.5% 3.3% 3.2% 5.3% 6.8% 0.0%


295

LIGHTINGBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 51.9% 42.1% 47.1% 72.7% 48.5% 50.0% 50.8% 54.8% 55.3% 61.4% 30.8%

Progress 43.5% 47.4% 55.9% 45.5% 27.3% 43.8% 44.3% 41.9% 44.7% 38.6% 50.0%

Kichler 37.0% 42.1% 44.1% 31.8% 30.3% 18.8% 37.7% 45.2% 31.6% 43.2% 34.6%

CREE 27.8% 36.8% 29.4% 31.8% 18.2% 18.8% 29.5% 29.0% 34.2% 29.5% 15.4%


Electric23.1% 15.8% 23.5% 36.4% 18.2% 12.5% 24.6% 25.8% 28.9% 27.3% 7.7%

Cooper 19.4% 36.8% 26.5% 13.6% 6.1% 12.5% 21.3% 19.4% 13.2% 27.3% 15.4%

Sea Gull 17.6% 26.3% 14.7% 13.6% 18.2% 18.8% 16.4% 19.4% 13.2% 18.2% 23.1%

Lightolier 14.8% 31.6% 14.7% 13.6% 6.1% 31.2% 6.6% 22.6% 21.1% 15.9% 3.8%

Thomas 13.9% 10.5% 23.5% 18.2% 3.0% 6.2% 16.4% 12.9% 10.5% 18.2% 11.5%

Lumiere 11.1% 5.3% 11.8% 9.1% 15.2% 6.2% 8.2% 19.4% 10.5% 15.9% 3.8%

Modern Fan 4.6% 5.3% 8.8% 0.0% 3.0% 6.2% 4.9% 3.2% 2.6% 6.8% 3.8%


Savoy House 2.8% 5.3% 2.9% 0.0% 3.0% 6.2% 0.0% 6.5% 0.0% 6.8% 0.0%

None of these 9.3% 10.5% 5.9% 9.1% 12.1% 18.8% 8.2% 6.5% 10.5% 9.1% 7.7%


296

LIGHTINGBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 23.1% 0.0% 14.7% 36.4% 36.4% 25.0% 24.6% 19.4% 23.7% 25.0% 19.2%

Progress 17.6% 36.8% 14.7% 18.2% 9.1% 18.8% 18.0% 16.1% 15.8% 15.9% 23.1%

Kichler 13.9% 10.5% 14.7% 13.6% 15.2% 6.2% 14.8% 16.1% 7.9% 13.6% 23.1%

CREE 13.0% 21.1% 14.7% 13.6% 6.1% 12.5% 11.5% 16.1% 10.5% 13.6% 15.4%


Electric6.5% 0.0% 8.8% 4.5% 9.1% 0.0% 8.2% 6.5% 13.2% 4.5% 0.0%

Cooper 5.6% 0.0% 11.8% 4.5% 3.0% 0.0% 8.2% 3.2% 5.3% 6.8% 3.8%

Lightolier 3.7% 15.8% 2.9% 0.0% 0.0% 12.5% 0.0% 6.5% 5.3% 4.5% 0.0%

Sea Gull 1.9% 0.0% 0.0% 0.0% 6.1% 0.0% 1.6% 3.2% 2.6% 0.0% 3.8%

Lumiere 0.9% 0.0% 2.9% 0.0% 0.0% 0.0% 0.0% 3.2% 0.0% 2.3% 0.0%

Modern Fan 0.9% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.0% 3.8%


Savoy House 0.9% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 3.2% 0.0% 2.3% 0.0%

Thomas 0.9% 0.0% 2.9% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

None of these 10.2% 10.5% 8.8% 9.1% 12.1% 18.8% 9.8% 6.5% 13.2% 9.1% 7.7%


297

LIGHTINGQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 5.90 6.00 5.73 6.11 5.88 5.92 5.96 5.78 6.06 5.94 5.60

Rejuvenation Lamp & Fixture 5.89 5.60 6.50 5.75 5.83 5.67 6.00 5.86 5.56 6.00 7.00

Kichler 5.84 5.91 6.10 5.38 5.84 5.83 5.91 5.73 5.91 6.00 5.50

CREE 5.69 6.44 5.73 5.73 5.19 6.12 5.57 5.69 5.55 6.16 5.10

Lightolier 5.67 6.08 5.82 5.11 5.44 6.12 5.48 5.69 5.67 5.71 5.57

Juno Lighting Group

by Schneider Electric5.56 5.75 5.57 5.45 5.53 5.60 5.50 5.65 5.62 5.58 5.38

Savoy House 5.55 5.00 7.00 5.67 5.00 6.00 5.60 5.40 5.00 5.62 6.00

Progress 5.49 6.00 5.68 5.25 4.93 6.25 5.43 5.28 5.46 5.62 5.38

Cooper 5.45 5.80 5.64 5.17 5.22 5.57 5.67 5.07 5.58 5.44 5.14

Thomas 5.43 6.60 5.55 4.82 5.38 6.50 5.32 5.22 5.42 5.31 5.71

Lumiere 5.38 5.40 5.83 4.71 5.30 5.50 5.22 5.57 5.09 5.41 5.83

Modern Fan 5.21 5.00 5.75 4.50 5.50 6.00 5.00 5.67 5.33 5.33 4.50

Sea Gull 5.08 5.43 5.09 5.60 4.73 5.75 5.00 5.00 4.90 5.53 4.69


298

LIGHTINGImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 6.02 6.17 5.79 6.09 6.12 6.06 6.02 6.00 5.92 6.07 6.08


dealer5.89 6.28 5.79 5.95 5.73 5.94 5.90 5.83 5.76 6.07 5.76

Warranty 5.51 5.67 5.50 5.50 5.45 4.81 5.72 5.47 5.55 5.61 5.28








299

LIGHTING CONTROLS/SWITCHESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 91.0% 86.2% 90.9% 100.0% 88.9% 95.2% 95.1% 79.3% 86.8% 92.9% 93.5%

Lutron 82.9% 79.3% 87.9% 86.4% 77.8% 85.7% 85.2% 75.9% 81.6% 85.7% 80.6%

General Electric 73.9% 69.0% 75.8% 68.2% 81.5% 85.7% 75.4% 62.1% 71.1% 69.0% 83.9%

Cooper 57.7% 75.9% 54.5% 54.5% 44.4% 71.4% 60.7% 41.4% 76.3% 47.6% 48.4%

Johnson Controls 57.7% 58.6% 60.6% 59.1% 51.9% 47.6% 67.2% 44.8% 57.9% 54.8% 61.3%

Pass & Seymour 54.1% 62.1% 51.5% 59.1% 44.4% 61.9% 54.1% 48.3% 63.2% 47.6% 51.6%

Carlon 43.2% 51.7% 30.3% 45.5% 48.1% 61.9% 42.6% 31.0% 57.9% 40.5% 29.0%

Schneider Electric 38.7% 44.8% 30.3% 45.5% 37.0% 47.6% 41.0% 27.6% 42.1% 28.6% 48.4%

Lite Touch 18.0% 20.7% 9.1% 13.6% 29.6% 28.6% 18.0% 10.3% 23.7% 16.7% 12.9%

Verve Living Systems 9.9% 10.3% 3.0% 9.1% 18.5% 19.0% 9.8% 3.4% 13.2% 7.1% 9.7%

None of these 2.7% 10.3% 0.0% 0.0% 0.0% 0.0% 0.0% 10.3% 5.3% 0.0% 3.2%


300

LIGHTING CONTROLS/SWITCHESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 77.5% 79.3% 66.7% 90.9% 77.8% 81.0% 78.7% 72.4% 81.6% 81.0% 67.7%

Lutron 57.7% 58.6% 51.5% 72.7% 51.9% 71.4% 49.2% 65.5% 71.1% 54.8% 45.2%


Pass & Seymour 32.4% 37.9% 36.4% 40.9% 14.8% 42.9% 26.2% 37.9% 36.8% 31.0% 29.0%

Cooper 29.7% 41.4% 27.3% 36.4% 14.8% 57.1% 23.0% 24.1% 52.6% 21.4% 12.9%


Carlon 17.1% 20.7% 12.1% 31.8% 7.4% 23.8% 16.4% 13.8% 23.7% 19.0% 6.5%


Lite Touch 4.5% 3.4% 0.0% 0.0% 14.8% 9.5% 4.9% 0.0% 5.3% 2.4% 6.5%

Verve Living Systems 0.9% 0.0% 0.0% 0.0% 3.7% 4.8% 0.0% 0.0% 0.0% 0.0% 3.2%

None of these 3.6% 10.3% 3.0% 0.0% 0.0% 0.0% 1.6% 10.3% 5.3% 0.0% 6.5%


301

LIGHTING CONTROLS/SWITCHESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 55.9% 55.2% 54.5% 54.5% 59.3% 57.1% 55.7% 55.2% 65.8% 52.4% 48.4%

Lutron 13.5% 13.8% 15.2% 18.2% 7.4% 9.5% 16.4% 10.3% 15.8% 14.3% 9.7%

Pass & Seymour 8.1% 3.4% 12.1% 13.6% 3.7% 9.5% 6.6% 10.3% 0.0% 14.3% 9.7%


Cooper 3.6% 6.9% 3.0% 4.5% 0.0% 14.3% 1.6% 0.0% 7.9% 0.0% 3.2%


Carlon 1.8% 3.4% 0.0% 0.0% 3.7% 0.0% 1.6% 3.4% 0.0% 2.4% 3.2%


None of these 5.4% 10.3% 3.0% 9.1% 0.0% 4.8% 3.3% 10.3% 7.9% 0.0% 9.7%


302

LIGHTING CONTROLS/SWITCHESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Lutron 6.13 6.35 5.97 6.21 6.05 6.28 6.12 6.05 6.10 6.19 6.08

Leviton 6.00 6.28 5.73 6.14 5.92 6.05 6.05 5.83 6.09 6.05 5.83

Pass & Seymour 5.85 6.18 5.94 5.46 5.67 6.25 5.85 5.50 5.78 6.15 5.56

Cooper 5.68 5.86 5.67 5.67 5.42 6.29 5.51 5.50 5.68 5.80 5.53

General Electric 5.66 5.90 5.28 5.80 5.77 6.06 5.70 5.17 5.56 6.14 5.23

Johnson Controls 5.61 5.53 5.50 5.69 5.79 5.60 5.71 5.31 5.59 5.83 5.37

Schneider Electric 5.60 5.67 5.60 5.50 5.60 5.89 5.72 4.88 5.47 6.00 5.40

Verve Living Systems 5.45 4.67 7.00 5.50 5.60 5.75 5.17 6.00 5.60 5.67 5.00

Lite Touch 5.45 5.17 5.67 5.33 5.62 6.00 5.18 5.33 5.56 5.43 5.25

Carlon 5.36 5.43 5.50 5.50 5.08 5.92 5.15 5.22 5.38 5.47 5.11


303

LIGHTING CONTROLS/SWITCHESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.02 6.17 5.67 6.50 5.89 6.33 6.00 5.83 6.00 6.26 5.71

Warranty 5.95 5.83 6.03 6.18 5.81 5.86 6.05 5.83 6.11 5.88 5.87

Product price 5.91 5.90 6.06 5.86 5.78 5.76 6.13 5.55 5.84 6.07 5.77








304

LOCKSETS/HARDWAREBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kwikset 93.8% 95.8% 97.2% 96.7% 81.8% 93.3% 92.9% 96.3% 98.0% 88.4% 94.7%

Schlage (Ingersall Rand Residential

Solutions)82.1% 87.5% 80.6% 83.3% 77.3% 80.0% 78.6% 92.6% 88.0% 79.1% 73.7%

Baldwin 80.4% 75.0% 91.7% 73.3% 77.3% 73.3% 78.6% 88.9% 92.0% 67.4% 78.9%

Dexter by Schlage 69.6% 62.5% 75.0% 73.3% 63.6% 66.7% 67.1% 77.8% 72.0% 62.8% 78.9%

Stanley 69.6% 75.0% 69.4% 73.3% 59.1% 66.7% 68.6% 74.1% 74.0% 67.4% 63.2%

Yale 67.9% 66.7% 72.2% 83.3% 40.9% 73.3% 64.3% 74.1% 70.0% 65.1% 68.4%

Master Lock 58.9% 62.5% 72.2% 56.7% 36.4% 80.0% 55.7% 55.6% 58.0% 58.1% 63.2%

Weiser 53.6% 41.7% 50.0% 73.3% 45.5% 46.7% 50.0% 66.7% 62.0% 46.5% 47.4%

Emtek 42.9% 45.8% 41.7% 40.0% 45.5% 20.0% 38.6% 66.7% 54.0% 30.2% 42.1%

Modeco 21.4% 25.0% 16.7% 26.7% 18.2% 26.7% 18.6% 25.9% 22.0% 14.0% 36.8%

E-Z Lock 20.5% 33.3% 19.4% 16.7% 13.6% 20.0% 22.9% 14.8% 12.0% 25.6% 31.6%

Fusion Hardware 9.8% 12.5% 8.3% 10.0% 9.1% 6.7% 8.6% 14.8% 4.0% 11.6% 21.1%

K2 9.8% 12.5% 8.3% 10.0% 9.1% 13.3% 8.6% 11.1% 6.0% 9.3% 21.1%

None of these 1.8% 0.0% 0.0% 3.3% 4.5% 6.7% 1.4% 0.0% 0.0% 2.3% 5.3%


305

LOCKSETS/HARDWAREBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kwikset 67.0% 62.5% 77.8% 66.7% 54.5% 73.3% 68.6% 59.3% 68.0% 69.8% 57.9%


Solutions)63.4% 70.8% 58.3% 60.0% 68.2% 60.0% 58.6% 77.8% 70.0% 60.5% 52.6%


Baldwin 25.9% 33.3% 22.2% 10.0% 45.5% 20.0% 21.4% 40.7% 30.0% 27.9% 10.5%

Emtek 23.2% 29.2% 22.2% 16.7% 27.3% 6.7% 15.7% 51.9% 36.0% 11.6% 15.8%

Master Lock 21.4% 20.8% 19.4% 26.7% 18.2% 26.7% 22.9% 14.8% 20.0% 27.9% 10.5%

Stanley 18.8% 41.7% 8.3% 13.3% 18.2% 26.7% 17.1% 18.5% 16.0% 25.6% 10.5%

Yale 17.0% 8.3% 13.9% 33.3% 9.1% 13.3% 15.7% 22.2% 8.0% 25.6% 21.1%

Weiser 11.6% 12.5% 8.3% 10.0% 18.2% 13.3% 12.9% 7.4% 8.0% 18.6% 5.3%

E-Z Lock 6.2% 8.3% 5.6% 6.7% 4.5% 0.0% 7.1% 7.4% 4.0% 7.0% 10.5%

Modeco 5.4% 4.2% 5.6% 10.0% 0.0% 6.7% 4.3% 7.4% 2.0% 4.7% 15.8%

K2 1.8% 0.0% 2.8% 3.3% 0.0% 6.7% 1.4% 0.0% 2.0% 0.0% 5.3%

Fusion Hardware 0.9% 0.0% 0.0% 0.0% 4.5% 0.0% 1.4% 0.0% 0.0% 2.3% 0.0%

None of these 3.6% 4.2% 0.0% 3.3% 9.1% 6.7% 4.3% 0.0% 0.0% 4.7% 10.5%


306

LOCKSETS/HARDWAREBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kwikset 36.6% 25.0% 63.9% 23.3% 22.7% 53.3% 38.6% 22.2% 36.0% 37.2% 36.8%


Solutions)29.5% 37.5% 16.7% 40.0% 27.3% 26.7% 30.0% 29.6% 34.0% 25.6% 26.3%

Emtek 8.9% 20.8% 5.6% 6.7% 4.5% 0.0% 4.3% 25.9% 16.0% 4.7% 0.0%


Baldwin 5.4% 4.2% 5.6% 0.0% 13.6% 6.7% 2.9% 11.1% 8.0% 4.7% 0.0%

Modeco 1.8% 0.0% 2.8% 3.3% 0.0% 0.0% 1.4% 3.7% 2.0% 0.0% 5.3%

Yale 1.8% 0.0% 0.0% 6.7% 0.0% 0.0% 1.4% 3.7% 0.0% 4.7% 0.0%

E-Z Lock 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 5.3%

Weiser 0.9% 0.0% 0.0% 3.3% 0.0% 0.0% 1.4% 0.0% 0.0% 2.3% 0.0%

None of these 6.2% 4.2% 0.0% 6.7% 18.2% 6.7% 8.6% 0.0% 2.0% 7.0% 15.8%


307

LOCKSETS/HARDWAREQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Baldwin 6.01 6.39 5.97 5.90 5.82 6.55 5.83 6.17 6.04 6.14 5.67


Solutions)5.93 5.86 6.00 5.84 6.06 6.33 5.96 5.68 6.11 5.76 5.79

Modeco 5.91 5.83 6.40 6.12 5.00 7.00 5.54 6.00 6.10 5.33 6.14

Emtek 5.67 5.64 5.60 5.67 5.80 5.33 5.56 5.89 5.59 6.00 5.38

Yale 5.28 5.40 5.19 5.29 5.33 5.90 5.18 5.20 5.26 5.30 5.31

Dexter by Schlage 5.17 4.86 5.33 5.05 5.36 5.44 5.21 4.95 5.11 5.41 4.87

Master Lock 5.14 5.21 5.19 4.94 5.25 5.91 5.18 4.47 5.04 5.40 4.83

Kwikset 5.09 4.96 5.34 4.83 5.17 5.86 5.02 4.85 4.96 5.18 5.22

Stanley 4.97 5.00 5.00 5.00 4.85 5.44 4.98 4.75 4.81 5.18 5.00

Weiser 4.95 5.10 5.00 4.86 4.90 6.00 4.71 5.00 4.74 5.16 5.22

E-Z Lock 4.74 4.62 5.29 4.80 3.67 5.67 4.56 4.75 5.00 4.73 4.50

Fusion Hardware 4.55 5.00 4.33 4.33 4.50 6.00 4.83 3.75 4.50 5.60 3.25

K2 4.45 4.67 5.00 3.67 4.50 6.00 4.17 4.00 5.00 5.25 3.25


308

LOCKSETS/HARDWAREImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.96 5.92 6.08 6.00 5.77 6.27 5.90 5.96 5.98 6.14 5.53


Product price 5.80 5.42 6.00 6.00 5.64 6.47 5.69 5.74 5.60 6.09 5.68

Warranty 5.63 5.38 5.94 5.50 5.59 4.93 5.60 6.11 5.64 5.74 5.37






309

MANUFACTURED STONEBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 72.5% 74.1% 76.3% 72.7% 63.6% 81.8% 69.4% 75.0% 63.9% 76.7% 76.7%

Cultured Stone 57.8% 63.0% 52.6% 63.6% 54.5% 45.5% 62.9% 52.8% 50.0% 60.5% 63.3%

Coronado Stone 56.9% 44.4% 68.4% 68.2% 40.9% 54.5% 59.7% 52.8% 55.6% 58.1% 56.7%

Stonecraft 38.5% 33.3% 34.2% 50.0% 40.9% 18.2% 40.3% 41.7% 27.8% 48.8% 36.7%

Belgard (oldcastle) 37.6% 40.7% 47.4% 31.8% 22.7% 18.2% 37.1% 44.4% 30.6% 34.9% 50.0%

Daltile Manufactured Stone 37.6% 48.1% 26.3% 45.5% 36.4% 36.4% 41.9% 30.6% 33.3% 37.2% 43.3%

Ply Gem Stone 37.6% 51.9% 26.3% 54.5% 22.7% 36.4% 45.2% 25.0% 33.3% 34.9% 46.7%

Enviornmental Stone Works 16.5% 14.8% 18.4% 18.2% 13.6% 9.1% 22.6% 8.3% 8.3% 11.6% 33.3%

ProStone 15.6% 14.8% 7.9% 18.2% 27.3% 18.2% 16.1% 13.9% 13.9% 16.3% 16.7%

Quality Stone 13.8% 22.2% 10.5% 18.2% 4.5% 18.2% 14.5% 11.1% 5.6% 20.9% 13.3%

Arriscraft 11.9% 14.8% 13.2% 13.6% 4.5% 18.2% 9.7% 13.9% 5.6% 11.6% 20.0%

United Stone Veneer 11.9% 22.2% 5.3% 18.2% 4.5% 9.1% 14.5% 8.3% 8.3% 16.3% 10.0%

None of these 8.3% 7.4% 10.5% 4.5% 9.1% 9.1% 6.5% 11.1% 5.6% 9.3% 10.0%


310

MANUFACTURED STONEBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 40.4% 51.9% 36.8% 36.4% 36.4% 63.6% 37.1% 38.9% 33.3% 48.8% 36.7%

Cultured Stone 26.6% 37.0% 15.8% 31.8% 27.3% 18.2% 25.8% 30.6% 11.1% 37.2% 30.0%

Coronado Stone 23.9% 11.1% 31.6% 27.3% 22.7% 9.1% 29.0% 19.4% 11.1% 32.6% 26.7%



Ply Gem Stone 11.9% 18.5% 7.9% 18.2% 4.5% 27.3% 16.1% 0.0% 11.1% 16.3% 6.7%

Stonecraft 9.2% 7.4% 10.5% 9.1% 9.1% 18.2% 6.5% 11.1% 2.8% 16.3% 6.7%

Quality Stone 7.3% 14.8% 7.9% 0.0% 4.5% 18.2% 4.8% 8.3% 5.6% 11.6% 3.3%


Arriscraft 3.7% 3.7% 2.6% 9.1% 0.0% 9.1% 1.6% 5.6% 0.0% 9.3% 0.0%

ProStone 3.7% 3.7% 0.0% 0.0% 13.6% 9.1% 3.2% 2.8% 0.0% 7.0% 3.3%


None of these 22.0% 11.1% 23.7% 27.3% 27.3% 27.3% 21.0% 22.2% 36.1% 14.0% 16.7%


311

MANUFACTURED STONEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 22.9% 29.6% 23.7% 13.6% 22.7% 36.4% 19.4% 25.0% 27.8% 20.9% 20.0%

Coronado Stone 12.8% 3.7% 15.8% 18.2% 13.6% 9.1% 16.1% 8.3% 5.6% 18.6% 13.3%

Cultured Stone 12.8% 11.1% 7.9% 18.2% 18.2% 9.1% 11.3% 16.7% 11.1% 11.6% 16.7%



Ply Gem Stone 4.6% 7.4% 2.6% 4.5% 4.5% 9.1% 6.5% 0.0% 2.8% 7.0% 3.3%


Stonecraft 2.8% 0.0% 5.3% 4.5% 0.0% 0.0% 1.6% 5.6% 2.8% 2.3% 3.3%

Arriscraft 0.9% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 2.8% 0.0% 2.3% 0.0%

ProStone 0.9% 0.0% 0.0% 0.0% 4.5% 0.0% 1.6% 0.0% 0.0% 2.3% 0.0%

Quality Stone 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 0.0% 2.8% 0.0% 2.3% 0.0%


None of these 23.9% 14.8% 26.3% 27.3% 27.3% 27.3% 24.2% 22.2% 36.1% 16.3% 20.0%


312

MANUFACTURED STONEQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 5.65 5.60 5.69 5.81 5.46 5.22 5.70 5.73 5.43 5.48 6.14

Belgard (Oldcastle) 5.50 5.10 5.72 5.29 5.80 6.00 5.26 5.81 5.09 5.43 5.87

Coronado Stone 5.50 5.25 5.58 5.60 5.44 5.83 5.59 5.21 5.50 5.28 5.82

Cultured Stone 5.24 5.47 5.25 5.00 5.17 5.20 5.38 4.95 4.89 5.15 5.68

Daltile Manufactured Stone 5.17 5.31 4.90 4.90 5.62 5.00 5.23 5.09 5.25 5.06 5.23

Arriscraft 5.08 4.00 5.40 6.00 5.00 4.50 5.17 5.20 4.50 4.80 5.50

ProStone 5.00 3.75 6.00 4.75 5.50 4.50 5.30 4.60 5.20 4.71 5.20

Enviornmental Stone Works 4.89 3.75 5.71 4.25 5.33 4.00 5.07 4.33 5.00 4.40 5.10

Ply Gem Stone 4.88 4.86 5.10 4.67 5.00 4.75 4.86 5.00 5.17 4.80 4.69

Quality Stone 4.87 4.67 5.75 4.00 6.00 5.00 5.00 4.50 6.00 4.56 5.00

Stonecraft 4.86 4.44 5.00 4.73 5.22 4.00 4.84 5.00 4.60 5.00 4.82

United Stone Veneer 4.38 4.33 4.00 4.25 6.00 4.00 4.67 3.67 4.67 4.00 5.00


313

MANUFACTURED STONEImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.88 5.70 5.82 6.18 5.91 5.64 6.05 5.67 5.83 5.95 5.83


dealer5.82 5.96 5.74 5.91 5.68 5.45 5.81 5.94 5.78 5.81 5.87


Warranty 5.38 5.56 5.05 5.86 5.23 5.00 5.39 5.47 5.44 5.37 5.30






314

ORIENTED STRAND BOARDBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Georgia-Pacific 89.8% 78.9% 91.9% 93.3% 90.9% 92.9% 90.0% 87.5% 93.5% 84.1% 94.4%

LP OSB 66.7% 42.1% 73.0% 70.0% 72.7% 50.0% 67.1% 75.0% 65.2% 61.4% 83.3%

Advantech (Huber Engineered

Woods)64.8% 47.4% 89.2% 60.0% 45.5% 57.1% 65.7% 66.7% 67.4% 61.4% 66.7%

LP TechShield 50.0% 15.8% 64.9% 46.7% 59.1% 21.4% 48.6% 70.8% 37.0% 54.5% 72.2%


Roseburg 37.0% 26.3% 29.7% 43.3% 50.0% 7.1% 44.3% 33.3% 28.3% 43.2% 44.4%

Potlatch Corp. 26.9% 10.5% 24.3% 33.3% 36.4% 7.1% 30.0% 29.2% 23.9% 29.5% 27.8%

iLevel 25.0% 21.1% 29.7% 20.0% 27.3% 21.4% 25.7% 25.0% 19.6% 25.0% 38.9%

Timberlake Products Co. 24.1% 5.3% 24.3% 30.0% 31.8% 14.3% 22.9% 33.3% 15.2% 27.3% 38.9%

Oregon Strand Board 19.4% 5.3% 18.9% 13.3% 40.9% 0.0% 21.4% 25.0% 13.0% 18.2% 38.9%

Ainsworth 15.7% 5.3% 21.6% 10.0% 22.7% 0.0% 18.6% 16.7% 8.7% 20.5% 22.2%

None of these 1.9% 0.0% 2.7% 0.0% 4.5% 0.0% 2.9% 0.0% 2.2% 2.3% 0.0%


315

ORIENTED STRAND BOARDBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Georgia-Pacific 61.1% 68.4% 51.4% 63.3% 68.2% 71.4% 60.0% 58.3% 63.0% 61.4% 55.6%


Woods)47.2% 36.8% 81.1% 43.3% 4.5% 50.0% 47.1% 45.8% 54.3% 43.2% 38.9%

LP OSB 38.0% 31.6% 45.9% 40.0% 27.3% 28.6% 40.0% 37.5% 32.6% 40.9% 44.4%

LP TechShield 17.6% 0.0% 35.1% 13.3% 9.1% 7.1% 12.9% 37.5% 6.5% 22.7% 33.3%


Roseburg 12.0% 5.3% 10.8% 13.3% 18.2% 0.0% 17.1% 4.2% 8.7% 15.9% 11.1%

iLevel 8.3% 15.8% 2.7% 10.0% 9.1% 14.3% 7.1% 8.3% 8.7% 9.1% 5.6%


Oregon Strand Board 4.6% 0.0% 2.7% 0.0% 18.2% 0.0% 4.3% 8.3% 0.0% 4.5% 16.7%

Potlatch Corp. 2.8% 0.0% 2.7% 3.3% 4.5% 0.0% 4.3% 0.0% 2.2% 2.3% 5.6%

Ainsworth 1.9% 5.3% 2.7% 0.0% 0.0% 0.0% 1.4% 4.2% 0.0% 4.5% 0.0%

None of these 3.7% 0.0% 2.7% 0.0% 13.6% 0.0% 5.7% 0.0% 4.3% 2.3% 5.6%


316

ORIENTED STRAND BOARDBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Georgia-Pacific 32.4% 52.6% 16.2% 33.3% 40.9% 35.7% 34.3% 25.0% 39.1% 34.1% 11.1%


Woods)27.8% 31.6% 45.9% 23.3% 0.0% 28.6% 24.3% 37.5% 34.8% 27.3% 11.1%

LP OSB 17.6% 5.3% 21.6% 16.7% 22.7% 21.4% 15.7% 20.8% 15.2% 15.9% 27.8%

LP TechShield 5.6% 0.0% 13.5% 0.0% 4.5% 0.0% 5.7% 8.3% 2.2% 4.5% 16.7%


Roseburg 3.7% 5.3% 0.0% 6.7% 4.5% 0.0% 5.7% 0.0% 2.2% 4.5% 5.6%

iLevel 2.8% 0.0% 0.0% 6.7% 4.5% 7.1% 1.4% 4.2% 2.2% 2.3% 5.6%


None of these 4.6% 0.0% 2.7% 0.0% 18.2% 0.0% 7.1% 0.0% 4.3% 2.3% 11.1%


317

ORIENTED STRAND BOARDQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Woods)6.22 6.33 6.61 6.06 5.00 5.71 6.22 6.47 6.37 6.15 6.00

Georgia-Pacific 5.80 6.20 5.82 5.79 5.47 6.08 5.71 5.90 5.88 5.89 5.38

LP TechShield 5.63 5.67 5.92 5.50 5.23 6.00 5.35 6.12 5.71 5.42 5.92

iLevel 5.52 6.50 5.18 5.83 5.17 6.00 5.39 5.67 6.22 5.18 5.14

LP OSB 5.46 5.88 5.67 5.62 4.69 5.43 5.36 5.72 5.57 5.33 5.47

Norbord Industries 5.11 7.00 5.11 5.06 4.67 5.67 5.03 5.18 4.87 5.42 4.90

Timberlake Products Co. 5.08 7.00 5.11 5.33 4.43 5.00 4.69 5.88 4.71 5.33 5.00

Roseburg 5.08 5.00 5.18 4.92 5.18 4.00 4.97 5.62 5.00 5.47 4.25

Oregon Strand Board 5.00 6.00 4.71 4.75 5.22 0.00 4.53 6.17 4.50 5.38 5.00

Potlatch Corp. 5.00 6.00 4.67 4.89 5.25 7.00 4.60 5.86 4.50 5.31 5.20

Ainsworth 4.82 5.00 4.88 4.67 4.80 0.00 4.77 5.00 3.75 5.22 5.00


318

ORIENTED STRAND BOARDImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.97 5.84 6.27 5.87 5.73 6.00 5.99 5.92 6.13 5.70 6.22


dealer5.95 6.37 6.16 5.97 5.23 6.07 5.94 5.92 5.87 5.95 6.17

Warranty 5.64 5.74 5.92 5.60 5.14 4.86 5.64 6.08 5.74 5.55 5.61








319

PAINTS/STAINS/VARNISHESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Sherwin-Williams 95.5% 96.7% 100.0% 94.1% 89.3% 85.7% 98.5% 93.5% 93.0% 95.3% 100.0%

Benjamin Moore 94.6% 96.7% 94.6% 100.0% 89.3% 100.0% 92.5% 96.8% 97.7% 93.0% 92.3%

Behr Paint Corporation 86.6% 90.0% 89.2% 88.2% 78.6% 92.9% 85.1% 87.1% 90.7% 81.4% 88.5%

Glidden 86.6% 90.0% 91.9% 94.1% 71.4% 92.9% 86.6% 83.9% 90.7% 79.1% 92.3%

Valspar 79.5% 86.7% 81.1% 82.4% 67.9% 92.9% 80.6% 71.0% 88.4% 69.8% 80.8%

Dutch Boy 75.0% 80.0% 70.3% 94.1% 64.3% 85.7% 77.6% 64.5% 81.4% 67.4% 76.9%

ACE 68.8% 73.3% 64.9% 88.2% 57.1% 71.4% 68.7% 67.7% 76.7% 72.1% 50.0%

PPG Pittsburgh Paints 67.9% 76.7% 75.7% 82.4% 39.3% 85.7% 67.2% 61.3% 76.7% 55.8% 73.1%

Olympic 66.1% 70.0% 64.9% 82.4% 53.6% 64.3% 67.2% 64.5% 67.4% 62.8% 69.2%

Thompson's/Minwax 58.9% 76.7% 56.8% 47.1% 50.0% 64.3% 52.2% 71.0% 60.5% 60.5% 53.8%

Kilz (Masterchem Industries) 54.5% 60.0% 56.8% 64.7% 39.3% 64.3% 52.2% 54.8% 62.8% 55.8% 38.5%

Pratt & Lambert 51.8% 80.0% 37.8% 58.8% 35.7% 50.0% 49.3% 58.1% 60.5% 53.5% 34.6%

William Zinsser 43.8% 66.7% 37.8% 41.2% 28.6% 64.3% 35.8% 51.6% 60.5% 34.9% 30.8%

Sikkens 38.4% 70.0% 29.7% 17.6% 28.6% 57.1% 29.9% 48.4% 51.2% 30.2% 30.8%

Samuel Cabot 33.0% 60.0% 24.3% 29.4% 17.9% 57.1% 26.9% 35.5% 48.8% 27.9% 15.4%

Kelly Moore 32.1% 20.0% 29.7% 11.8% 60.7% 21.4% 35.8% 29.0% 18.6% 37.2% 46.2%

Duron 31.2% 40.0% 45.9% 17.6% 10.7% 42.9% 26.9% 35.5% 30.2% 23.3% 46.2%

Zar (United Gilsonite Labs) 31.2% 63.3% 18.9% 29.4% 14.3% 57.1% 25.4% 32.3% 51.2% 18.6% 19.2%

Flood 26.8% 43.3% 16.2% 35.3% 17.9% 35.7% 28.4% 19.4% 34.9% 23.3% 19.2%

Devoe & Raynolds 19.6% 23.3% 21.6% 11.8% 17.9% 28.6% 20.9% 12.9% 30.2% 9.3% 19.2%


320

PAINTS/STAINS/VARNISHESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Benjamin Moore 49.1% 56.7% 35.1% 70.6% 46.4% 64.3% 41.8% 58.1% 53.5% 48.8% 42.3%


Valspar 28.6% 36.7% 24.3% 35.3% 21.4% 42.9% 31.3% 16.1% 37.2% 27.9% 15.4%

Kilz (Masterchem Industries) 26.8% 33.3% 24.3% 29.4% 21.4% 42.9% 23.9% 25.8% 37.2% 23.3% 15.4%

Glidden 23.2% 26.7% 18.9% 23.5% 25.0% 35.7% 20.9% 22.6% 20.9% 32.6% 11.5%

William Zinsser 23.2% 43.3% 16.2% 17.6% 14.3% 50.0% 16.4% 25.8% 37.2% 16.3% 11.5%

Thompson's/Minwax 20.5% 33.3% 16.2% 17.6% 14.3% 42.9% 14.9% 22.6% 25.6% 20.9% 11.5%

ACE 17.0% 13.3% 10.8% 35.3% 17.9% 14.3% 19.4% 12.9% 23.3% 18.6% 3.8%


Sikkens 15.2% 33.3% 13.5% 11.8% 0.0% 21.4% 11.9% 19.4% 23.3% 9.3% 11.5%

Olympic 14.3% 16.7% 8.1% 29.4% 10.7% 35.7% 13.4% 6.5% 16.3% 18.6% 3.8%


Samuel Cabot 11.6% 30.0% 5.4% 5.9% 3.6% 35.7% 6.0% 12.9% 20.9% 9.3% 0.0%

Kelly Moore 10.7% 0.0% 10.8% 5.9% 25.0% 0.0% 11.9% 12.9% 7.0% 14.0% 11.5%

Pratt & Lambert 8.0% 10.0% 2.7% 23.5% 3.6% 14.3% 9.0% 3.2% 4.7% 11.6% 7.7%

Duron 7.1% 0.0% 18.9% 0.0% 3.6% 7.1% 6.0% 9.7% 4.7% 2.3% 19.2%

Dutch Boy 5.4% 6.7% 0.0% 17.6% 3.6% 7.1% 7.5% 0.0% 2.3% 11.6% 0.0%

Flood 5.4% 13.3% 0.0% 5.9% 3.6% 14.3% 4.5% 3.2% 11.6% 2.3% 0.0%

Devoe & Raynolds 1.8% 3.3% 2.7% 0.0% 0.0% 7.1% 1.5% 0.0% 2.3% 2.3% 0.0%

None of these 2.7% 0.0% 2.7% 0.0% 7.1% 0.0% 0.0% 9.7% 0.0% 4.7% 3.8%


321

PAINTS/STAINS/VARNISHESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Benjamin Moore 15.2% 36.7% 2.7% 11.8% 10.7% 28.6% 13.4% 12.9% 18.6% 14.0% 11.5%



Kelly Moore 3.6% 0.0% 5.4% 0.0% 7.1% 0.0% 1.5% 9.7% 4.7% 4.7% 0.0%

Valspar 3.6% 3.3% 2.7% 11.8% 0.0% 0.0% 6.0% 0.0% 4.7% 4.7% 0.0%

ACE 1.8% 0.0% 0.0% 0.0% 7.1% 0.0% 1.5% 3.2% 2.3% 2.3% 0.0%

Duron 0.9% 0.0% 2.7% 0.0% 0.0% 7.1% 0.0% 0.0% 2.3% 0.0% 0.0%

Dutch Boy 0.9% 0.0% 0.0% 0.0% 3.6% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%

Glidden 0.9% 0.0% 0.0% 5.9% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%

Pratt & Lambert 0.9% 0.0% 0.0% 5.9% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.8%

Sikkens 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.8%

William Zinsser 0.9% 0.0% 0.0% 5.9% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%


None of these 4.5% 0.0% 5.4% 0.0% 10.7% 0.0% 1.5% 12.9% 2.3% 7.0% 3.8%


322

PAINTS/STAINS/VARNISHESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Benjamin Moore 6.00 6.36 5.89 5.87 5.84 6.21 5.78 6.34 6.00 6.05 5.92

Sherwin-Williams 5.97 6.00 5.95 5.88 6.04 6.08 5.88 6.14 6.00 6.22 5.54

Kilz (Masterchem Industries) 5.76 5.76 5.81 5.30 6.09 6.00 5.59 6.00 5.67 5.86 5.80

Sikkens 5.72 5.76 5.64 5.67 5.75 6.00 5.40 6.00 5.64 6.15 5.25

William Zinsser 5.62 5.79 5.50 5.67 5.38 6.44 5.17 5.80 5.56 5.86 5.38

Thompson's/Minwax 5.56 5.64 6.00 5.14 5.00 6.11 5.29 5.76 5.38 5.75 5.57

Kelly Moore 5.49 4.00 5.55 5.50 5.88 4.67 5.35 6.11 5.62 5.73 5.08

Zar (United Gilsonite Labs) 5.33 5.50 5.29 5.75 4.25 5.88 5.25 5.00 5.33 5.43 5.20

Pratt & Lambert 5.33 5.23 5.43 5.56 5.20 5.57 5.19 5.47 4.77 5.90 5.67

PPG Pittsburgh Paints 5.23 5.14 5.46 5.31 4.73 5.83 5.12 5.11 5.00 5.55 5.26

Behr Paint Corporation 5.21 5.19 5.36 4.86 5.23 5.77 5.05 5.27 5.05 5.30 5.35

Valspar 5.15 5.24 5.10 4.77 5.37 6.15 4.94 5.05 5.11 5.21 5.14

Samuel Cabot 5.11 5.12 5.56 5.00 4.40 6.12 4.67 5.10 5.19 5.18 4.50

Duron 5.00 5.00 5.12 4.67 4.67 5.50 4.78 5.10 4.92 5.44 4.75

Olympic 4.99 5.19 4.67 4.92 5.27 5.44 4.84 5.10 4.90 5.38 4.56

Glidden 4.87 4.62 5.06 4.79 4.95 5.69 4.71 4.80 4.68 5.03 4.96

Dutch Boy 4.84 5.00 4.77 4.57 4.94 5.67 4.64 4.85 4.62 5.07 4.90

Flood 4.73 4.38 4.83 5.17 5.00 5.60 4.47 4.83 4.73 4.90 4.40

Devoe & Raynolds 4.64 4.00 5.00 5.00 4.80 5.25 4.57 4.25 4.62 5.25 4.20

ACE 4.46 4.25 4.54 4.50 4.56 4.50 4.36 4.65 4.27 4.82 4.15


323

PAINTS/STAINS/VARNISHESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.13 6.33 6.33 5.53 6.00 6.36 6.08 6.13 6.12 6.19 6.04


Product price 5.93 5.23 6.42 6.00 6.00 5.79 6.09 5.65 5.57 5.98 6.42



Warranty 5.50 5.57 5.44 5.18 5.71 5.29 5.39 5.84 5.62 5.30 5.65





324

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 90.9% 96.4% 84.0% 93.5% 88.5% 80.0% 91.3% 96.2% 95.3% 87.5% 88.9%

Owens Corning 88.2% 82.1% 92.0% 90.3% 88.5% 66.7% 91.3% 92.3% 90.7% 87.5% 85.2%

GAF (including Timberline) 85.5% 92.9% 92.0% 83.9% 73.1% 66.7% 87.0% 92.3% 83.7% 87.5% 85.2%

Tamko 72.7% 85.7% 72.0% 77.4% 53.8% 60.0% 72.5% 80.8% 72.1% 77.5% 66.7%

Iko 55.5% 71.4% 56.0% 64.5% 26.9% 40.0% 56.5% 61.5% 58.1% 57.5% 48.1%

Atlas 32.7% 25.0% 32.0% 54.8% 15.4% 33.3% 31.9% 34.6% 34.9% 32.5% 29.6%

None of these 2.7% 0.0% 4.0% 3.2% 3.8% 13.3% 1.4% 0.0% 2.3% 0.0% 7.4%


325

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 59.1% 64.3% 56.0% 61.3% 53.8% 66.7% 58.0% 57.7% 62.8% 60.0% 51.9%

Owens Corning 51.8% 46.4% 68.0% 51.6% 42.3% 53.3% 52.2% 50.0% 41.9% 60.0% 55.6%

Tamko 30.0% 28.6% 52.0% 29.0% 11.5% 33.3% 31.9% 23.1% 25.6% 35.0% 29.6%

Iko 20.9% 35.7% 24.0% 16.1% 7.7% 20.0% 21.7% 19.2% 18.6% 27.5% 14.8%

Atlas 5.5% 3.6% 16.0% 3.2% 0.0% 6.7% 4.3% 7.7% 9.3% 2.5% 3.7%

None of these 6.4% 3.6% 4.0% 3.2% 15.4% 20.0% 4.3% 3.8% 9.3% 2.5% 7.4%


326

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 27.3% 21.4% 16.0% 41.9% 26.9% 26.7% 27.5% 26.9% 30.2% 25.0% 25.9%

Owens Corning 17.3% 10.7% 24.0% 16.1% 19.2% 0.0% 18.8% 23.1% 11.6% 25.0% 14.8%

Iko 5.5% 10.7% 8.0% 3.2% 0.0% 0.0% 7.2% 3.8% 4.7% 7.5% 3.7%

Tamko 5.5% 0.0% 16.0% 3.2% 3.8% 6.7% 5.8% 3.8% 9.3% 2.5% 3.7%

None of these 9.1% 3.6% 4.0% 6.5% 23.1% 20.0% 8.7% 3.8% 9.3% 5.0% 14.8%


327

ROOFING: ASPHALT/FIBERGLASS SHINGLESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GAF (including Timberline) 5.78 6.12 6.09 5.23 5.68 6.50 5.67 5.75 6.00 5.40 6.00

CertainTeed 5.72 5.93 5.90 5.59 5.48 6.00 5.71 5.60 5.95 5.51 5.62

Owens Corning 5.49 5.73 5.57 5.41 5.30 5.89 5.44 5.50 5.41 5.49 5.65

Tamko 5.05 5.00 5.56 4.46 5.50 4.67 5.04 5.25 5.42 4.93 4.61

Iko 4.92 5.35 5.21 4.20 5.14 4.33 5.00 4.94 5.00 5.04 4.54

Atlas 4.46 4.57 5.25 3.88 5.00 4.00 4.57 4.44 5.43 4.00 3.50


328

ROOFING: ASPHALT/FIBERGLASS SHINGLESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.23 6.43 5.92 6.35 6.15 6.27 6.04 6.69 6.37 6.15 6.11


dealer6.06 6.39 6.12 5.97 5.77 6.13 6.15 5.81 6.09 6.05 6.04

Product price 5.99 5.93 5.92 6.23 5.85 5.87 6.18 5.58 5.93 5.85 6.30








329

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 79.0% 75.0% 75.8% 92.9% 80.0% 83.3% 76.7% 82.1% 71.4% 88.4% 75.0%

GAF TruSlate 66.7% 57.1% 75.8% 50.0% 73.3% 83.3% 60.0% 74.4% 59.5% 79.1% 55.0%

Boral Roofing LLC 40.0% 39.3% 48.5% 50.0% 26.7% 66.7% 38.3% 38.5% 35.7% 37.2% 55.0%

PlyGem 38.1% 35.7% 45.5% 50.0% 26.7% 33.3% 43.3% 30.8% 28.6% 48.8% 35.0%

Eagle 33.3% 21.4% 21.2% 28.6% 60.0% 33.3% 33.3% 33.3% 14.3% 46.5% 45.0%

DaVinci 23.8% 21.4% 18.2% 28.6% 30.0% 50.0% 18.3% 28.2% 9.5% 27.9% 45.0%

Hanson Roof Tiles 21.9% 10.7% 24.2% 21.4% 30.0% 33.3% 18.3% 25.6% 9.5% 20.9% 50.0%

EcoStar 17.1% 17.9% 15.2% 14.3% 20.0% 33.3% 10.0% 25.6% 9.5% 25.6% 15.0%

EMCO 17.1% 25.0% 18.2% 14.3% 10.0% 50.0% 11.7% 20.5% 7.1% 27.9% 15.0%

Ludowici 14.3% 17.9% 9.1% 14.3% 16.7% 33.3% 10.0% 17.9% 2.4% 20.9% 25.0%

InSpire Roofing Products (The

Tapco Group)13.3% 17.9% 6.1% 14.3% 16.7% 16.7% 8.3% 20.5% 4.8% 20.9% 15.0%

None of these 10.5% 17.9% 15.2% 0.0% 3.3% 0.0% 11.7% 10.3% 14.3% 4.7% 15.0%


330

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 47.6% 53.6% 45.5% 57.1% 40.0% 50.0% 45.0% 51.3% 33.3% 65.1% 40.0%

GAF TruSlate 26.7% 21.4% 30.3% 7.1% 36.7% 33.3% 26.7% 25.6% 14.3% 41.9% 20.0%

Eagle 12.4% 10.7% 6.1% 0.0% 26.7% 16.7% 11.7% 12.8% 4.8% 16.3% 20.0%

DaVinci 8.6% 17.9% 3.0% 14.3% 3.3% 16.7% 6.7% 10.3% 2.4% 9.3% 20.0%



EcoStar 6.7% 14.3% 3.0% 0.0% 6.7% 16.7% 5.0% 7.7% 2.4% 11.6% 5.0%

PlyGem 5.7% 10.7% 6.1% 0.0% 3.3% 16.7% 6.7% 2.6% 4.8% 9.3% 0.0%

Ludowici 4.8% 10.7% 0.0% 0.0% 6.7% 16.7% 5.0% 2.6% 0.0% 9.3% 5.0%


Tapco Group)3.8% 7.1% 0.0% 7.1% 3.3% 16.7% 0.0% 7.7% 0.0% 7.0% 5.0%

EMCO 1.9% 7.1% 0.0% 0.0% 0.0% 16.7% 0.0% 2.6% 0.0% 4.7% 0.0%

None of these 21.9% 25.0% 27.3% 21.4% 13.3% 33.3% 21.7% 20.5% 38.1% 9.3% 15.0%


331

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 42.9% 50.0% 42.4% 50.0% 33.3% 50.0% 40.0% 46.2% 33.3% 53.5% 40.0%

GAF TruSlate 11.4% 3.6% 15.2% 7.1% 16.7% 16.7% 13.3% 7.7% 9.5% 14.0% 10.0%

Eagle 6.7% 0.0% 3.0% 0.0% 20.0% 0.0% 6.7% 7.7% 4.8% 2.3% 20.0%


DaVinci 2.9% 3.6% 3.0% 7.1% 0.0% 0.0% 3.3% 2.6% 2.4% 0.0% 10.0%


Ludowici 1.9% 3.6% 0.0% 0.0% 3.3% 0.0% 3.3% 0.0% 0.0% 2.3% 5.0%

PlyGem 1.9% 3.6% 3.0% 0.0% 0.0% 0.0% 3.3% 0.0% 4.8% 0.0% 0.0%


Tapco Group)1.0% 0.0% 0.0% 0.0% 3.3% 0.0% 0.0% 2.6% 0.0% 2.3% 0.0%

None of these 24.8% 28.6% 27.3% 28.6% 16.7% 33.3% 23.3% 25.6% 40.5% 14.0% 15.0%


332

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 5.94 5.86 6.12 5.69 5.96 5.60 5.89 6.06 5.80 5.97 6.13

GAF TruSlate 5.87 5.69 6.04 5.43 5.95 5.80 6.08 5.62 5.64 6.06 5.82

DaVinci 5.72 5.33 6.00 5.50 5.89 4.67 5.73 6.00 6.25 5.33 6.00

InSpire Roofing Products

(The Tapco Group)5.62 5.00 6.50 5.50 5.80 0.00 5.40 5.75 6.00 5.12 6.67

Eagle 5.60 5.00 6.29 4.50 5.78 3.50 5.60 5.92 5.33 5.70 5.56

Boral Roofing LLC 5.48 4.91 5.62 5.71 5.75 5.00 5.61 5.40 5.60 5.06 5.91

EcoStar 5.35 5.25 5.80 3.50 5.67 4.00 4.83 5.80 6.00 5.10 5.33

Hanson Roof Tiles 5.35 3.67 6.00 5.33 5.33 3.50 5.18 5.90 6.25 5.00 5.30

Ludowici 5.33 4.60 6.33 5.00 5.60 4.50 5.33 5.57 6.00 4.89 6.00

PlyGem 5.25 4.70 5.87 4.57 5.38 4.00 5.27 5.42 5.67 4.90 5.57

EMCO 5.17 4.86 5.50 5.00 5.33 4.33 5.71 5.00 5.33 5.00 5.67


333

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.05 5.64 6.36 6.50 5.87 6.17 5.95 6.18 5.83 6.30 5.95


dealer6.01 5.64 6.18 6.36 6.00 6.00 6.02 6.00 5.71 6.33 5.95

Product price 5.92 5.43 6.21 6.36 5.87 6.17 5.97 5.82 5.57 6.19 6.10








334

ROOFING: METALBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

American Building Components

(ABC)41.3% 36.0% 36.6% 52.0% 44.4% 53.8% 43.1% 32.3% 36.6% 42.9% 46.2%

Alcan LLC 30.3% 20.0% 34.1% 36.0% 27.8% 23.1% 35.4% 22.6% 34.1% 35.7% 15.4%

Metal Sales Manufacturing 26.6% 20.0% 17.1% 48.0% 27.8% 38.5% 26.2% 22.6% 34.1% 21.4% 23.1%

ATAS 21.1% 20.0% 17.1% 24.0% 27.8% 7.7% 23.1% 22.6% 22.0% 23.8% 15.4%

Bethlehem 19.3% 20.0% 19.5% 12.0% 27.8% 15.4% 16.9% 25.8% 14.6% 31.0% 7.7%

Revere Cooper 18.3% 24.0% 14.6% 16.0% 22.2% 15.4% 13.8% 29.0% 19.5% 23.8% 7.7%

Custom Bilt Metals 15.6% 12.0% 7.3% 20.0% 33.3% 15.4% 13.8% 19.4% 17.1% 14.3% 15.4%

Nuconsteel 12.8% 12.0% 12.2% 12.0% 16.7% 7.7% 9.2% 22.6% 9.8% 16.7% 11.5%

None of these 35.8% 36.0% 36.6% 36.0% 33.3% 30.8% 35.4% 38.7% 29.3% 42.9% 34.6%


335

ROOFING: METALBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


(ABC)24.8% 24.0% 24.4% 20.0% 33.3% 23.1% 26.2% 22.6% 17.1% 31.0% 26.9%


Alcan LLC 11.0% 12.0% 12.2% 4.0% 16.7% 7.7% 13.8% 6.5% 12.2% 11.9% 7.7%


Revere Cooper 6.4% 12.0% 2.4% 8.0% 5.6% 0.0% 3.1% 16.1% 4.9% 11.9% 0.0%

ATAS 5.5% 8.0% 4.9% 4.0% 5.6% 0.0% 4.6% 9.7% 2.4% 9.5% 3.8%

Bethlehem 3.7% 8.0% 2.4% 0.0% 5.6% 0.0% 1.5% 9.7% 0.0% 7.1% 3.8%

Nuconsteel 2.8% 8.0% 2.4% 0.0% 0.0% 0.0% 0.0% 9.7% 2.4% 2.4% 3.8%

None of these 45.0% 40.0% 53.7% 44.0% 33.3% 46.2% 47.7% 38.7% 36.6% 50.0% 50.0%


336

ROOFING: METALBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


(ABC)19.3% 24.0% 19.5% 16.0% 16.7% 23.1% 20.0% 16.1% 12.2% 23.8% 23.1%


Alcan LLC 6.4% 8.0% 7.3% 0.0% 11.1% 7.7% 7.7% 3.2% 12.2% 4.8% 0.0%

ATAS 3.7% 4.0% 4.9% 4.0% 0.0% 0.0% 4.6% 3.2% 2.4% 4.8% 3.8%


Revere Cooper 3.7% 8.0% 0.0% 8.0% 0.0% 0.0% 3.1% 6.5% 4.9% 4.8% 0.0%

Bethlehem 1.8% 4.0% 0.0% 0.0% 5.6% 0.0% 1.5% 3.2% 0.0% 2.4% 3.8%

Nuconsteel 1.8% 4.0% 2.4% 0.0% 0.0% 0.0% 0.0% 6.5% 2.4% 0.0% 3.8%

None of these 45.9% 40.0% 53.7% 44.0% 38.9% 46.2% 47.7% 41.9% 36.6% 52.4% 50.0%


337

ROOFING: METALQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Metal Sales Manufacturing 5.76 5.20 6.14 5.67 6.00 6.00 5.76 5.57 6.00 5.44 5.67

Revere Cooper 5.63 5.50 5.67 5.00 6.25 5.00 5.38 6.00 5.71 5.60 5.50


(ABC)5.56 5.78 5.80 5.00 5.62 5.86 5.38 5.80 5.29 5.65 5.75

Custom Bilt Metals 5.40 5.33 5.33 4.00 6.17 5.50 4.86 6.00 6.00 4.20 6.00

Alcan LLC 5.26 4.60 5.64 4.86 5.40 5.00 5.38 5.00 5.50 5.07 5.25

Bethlehem 4.95 4.80 5.38 2.00 5.60 5.00 4.90 5.00 5.00 4.77 6.00

ATAS 4.77 4.20 5.00 4.40 5.40 4.00 4.71 5.00 4.88 4.80 4.50

Nuconsteel 4.62 4.00 5.60 2.00 5.33 3.00 4.20 5.14 5.00 4.00 5.67


338

ROOFING: METALImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.74 5.56 5.80 5.84 5.72 5.77 5.77 5.68 5.80 5.93 5.35

Warranty 5.69 5.60 5.73 5.76 5.61 5.38 5.71 5.77 5.73 5.79 5.46

Product price 5.59 4.96 5.93 5.60 5.67 5.62 5.75 5.23 5.68 5.57 5.46








339

SHOWER DOORS/SURROUNDSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 81.7% 85.7% 74.4% 91.7% 81.0% 86.7% 82.1% 78.9% 86.0% 79.1% 78.3%


Jacuzzi 59.6% 71.4% 55.8% 62.5% 52.4% 60.0% 69.6% 44.7% 62.8% 55.8% 60.9%

Sterling 56.0% 66.7% 46.5% 79.2% 38.1% 46.7% 66.1% 44.7% 53.5% 51.2% 69.6%

Alamax 33.9% 42.9% 39.5% 20.8% 28.6% 26.7% 35.7% 34.2% 48.8% 20.9% 30.4%

Aquatic 31.2% 47.6% 27.9% 29.2% 23.8% 26.7% 37.5% 23.7% 23.3% 37.2% 34.8%

Basco 30.3% 47.6% 18.6% 29.2% 38.1% 26.7% 26.8% 36.8% 30.2% 30.2% 30.4%

American Shower 29.4% 38.1% 30.2% 20.8% 28.6% 53.3% 30.4% 18.4% 34.9% 25.6% 26.1%

MAXX 21.1% 28.6% 20.9% 16.7% 19.0% 13.3% 19.6% 26.3% 25.6% 16.3% 21.7%

Guardian ShowerGuard 18.3% 28.6% 18.6% 12.5% 14.3% 6.7% 25.0% 13.2% 23.3% 14.0% 17.4%

MTI Whirlpools 13.8% 23.8% 11.6% 12.5% 9.5% 6.7% 16.1% 13.2% 16.3% 11.6% 13.0%

None of these 10.1% 9.5% 14.0% 4.2% 9.5% 0.0% 10.7% 13.2% 4.7% 14.0% 13.0%


340

SHOWER DOORS/SURROUNDSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 45.9% 61.9% 37.2% 50.0% 42.9% 53.3% 37.5% 55.3% 39.5% 53.5% 43.5%


Sterling 35.8% 47.6% 25.6% 58.3% 19.0% 33.3% 41.1% 28.9% 37.2% 34.9% 34.8%

Jacuzzi 17.4% 23.8% 11.6% 16.7% 23.8% 13.3% 21.4% 13.2% 9.3% 25.6% 17.4%

Aquatic 11.0% 19.0% 7.0% 12.5% 9.5% 20.0% 12.5% 5.3% 11.6% 11.6% 8.7%

MAXX 10.1% 23.8% 4.7% 4.2% 14.3% 13.3% 10.7% 7.9% 11.6% 7.0% 13.0%

Alamax 7.3% 9.5% 4.7% 4.2% 14.3% 6.7% 7.1% 7.9% 9.3% 7.0% 4.3%

Basco 7.3% 19.0% 2.3% 12.5% 0.0% 13.3% 5.4% 7.9% 7.0% 11.6% 0.0%

American Shower 6.4% 14.3% 4.7% 4.2% 4.8% 13.3% 7.1% 2.6% 4.7% 9.3% 4.3%


MTI Whirlpools 2.8% 4.8% 4.7% 0.0% 0.0% 6.7% 1.8% 2.6% 2.3% 2.3% 4.3%

None of these 18.3% 9.5% 27.9% 8.3% 19.0% 20.0% 14.3% 23.7% 16.3% 20.9% 17.4%


341

SHOWER DOORS/SURROUNDSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 23.9% 33.3% 14.0% 29.2% 28.6% 26.7% 14.3% 36.8% 25.6% 23.3% 21.7%


Sterling 18.3% 23.8% 11.6% 29.2% 14.3% 26.7% 17.9% 15.8% 20.9% 14.0% 21.7%

Alamax 4.6% 0.0% 4.7% 4.2% 9.5% 0.0% 5.4% 5.3% 4.7% 4.7% 4.3%

Aquatic 3.7% 4.8% 2.3% 4.2% 4.8% 6.7% 5.4% 0.0% 2.3% 2.3% 8.7%

Basco 3.7% 4.8% 2.3% 8.3% 0.0% 0.0% 3.6% 5.3% 4.7% 4.7% 0.0%

Jacuzzi 2.8% 0.0% 4.7% 0.0% 4.8% 0.0% 5.4% 0.0% 2.3% 2.3% 4.3%

MAXX 1.8% 0.0% 0.0% 0.0% 9.5% 0.0% 1.8% 2.6% 4.7% 0.0% 0.0%

American Shower 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 1.8% 0.0% 2.3% 0.0% 0.0%


None of these 21.1% 9.5% 32.6% 12.5% 19.0% 26.7% 16.1% 26.3% 16.3% 25.6% 21.7%


342

SHOWER DOORS/SURROUNDSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.07 6.39 6.19 5.86 5.76 6.23 6.20 5.80 5.95 6.06 6.33

Jacuzzi 5.67 5.47 5.83 5.64 5.64 5.67 5.79 5.41 5.65 5.58 5.86

Sterling 5.44 5.57 5.45 5.42 5.25 6.14 5.49 5.06 5.48 5.41 5.44


Basco 5.19 4.90 5.62 5.17 5.12 5.75 5.29 4.93 5.42 5.46 4.29

Aquatic 5.18 4.90 5.50 4.86 5.40 6.25 5.05 5.00 4.90 5.38 5.12

American Shower 5.00 4.62 5.15 4.75 5.33 4.88 5.25 4.57 5.00 4.82 5.33

MAXX 5.00 5.00 5.22 4.67 4.75 3.50 5.50 4.80 5.20 5.14 4.40

Alamax 4.92 4.44 5.06 5.00 5.17 4.00 5.42 4.46 5.00 5.11 4.43

Guardian ShowerGuard 4.83 4.00 5.00 5.00 5.67 3.00 5.23 4.00 4.38 5.50 4.75

MTI Whirlpools 4.71 4.20 4.80 5.00 5.50 3.00 4.88 4.80 4.67 5.00 4.33


343

SHOWER DOORS/SURROUNDSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.92 5.48 5.98 6.08 6.05 6.13 6.20 5.42 5.60 6.02 6.30


dealer5.83 5.90 5.74 5.88 5.90 6.20 5.93 5.55 5.58 6.14 5.74

Warranty 5.66 5.76 5.86 5.79 5.00 5.67 5.86 5.37 5.49 5.81 5.70








344

SIDING: BRICK & BRICK VENEERBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 64.9% 61.9% 63.2% 59.3% 76.0% 33.3% 70.5% 65.8% 62.2% 60.0% 79.2%

Boral 55.9% 42.9% 78.9% 51.9% 36.0% 33.3% 54.1% 65.8% 48.6% 56.0% 66.7%

Acme Brick 41.4% 23.8% 57.9% 44.4% 28.0% 50.0% 41.0% 39.5% 29.7% 42.0% 58.3%

Belden 30.6% 33.3% 21.1% 55.6% 16.0% 33.3% 27.9% 34.2% 29.7% 30.0% 33.3%

General Shale 29.7% 23.8% 44.7% 37.0% 4.0% 33.3% 31.1% 26.3% 27.0% 32.0% 29.2%

Hanson Brick 28.8% 23.8% 34.2% 29.6% 24.0% 16.7% 26.2% 36.8% 27.0% 30.0% 29.2%

Glen-Gerry 25.2% 38.1% 18.4% 48.1% 0.0% 41.7% 23.0% 23.7% 21.6% 24.0% 33.3%

Pacific City 18.0% 23.8% 7.9% 14.8% 32.0% 16.7% 18.0% 18.4% 18.9% 18.0% 16.7%

Old Carolina 17.1% 28.6% 21.1% 14.8% 4.0% 16.7% 16.4% 18.4% 13.5% 18.0% 20.8%

Triangle Brick 16.2% 14.3% 31.6% 11.1% 0.0% 16.7% 18.0% 13.2% 16.2% 16.0% 16.7%

Pine Hall Brick 13.5% 19.0% 21.1% 11.1% 0.0% 16.7% 16.4% 7.9% 13.5% 12.0% 16.7%

None of these 12.6% 14.3% 5.3% 14.8% 20.0% 16.7% 11.5% 13.2% 21.6% 10.0% 4.2%


345

SIDING: BRICK & BRICK VENEERBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 36.9% 42.9% 15.8% 33.3% 68.0% 16.7% 41.0% 36.8% 35.1% 26.0% 62.5%

Boral 24.3% 19.0% 34.2% 25.9% 12.0% 16.7% 23.0% 28.9% 24.3% 24.0% 25.0%

Acme Brick 15.3% 9.5% 34.2% 3.7% 4.0% 25.0% 14.8% 13.2% 8.1% 16.0% 25.0%

Glen-Gerry 14.4% 28.6% 10.5% 22.2% 0.0% 33.3% 13.1% 10.5% 8.1% 16.0% 20.8%

Belden 13.5% 14.3% 2.6% 37.0% 4.0% 16.7% 14.8% 10.5% 13.5% 10.0% 20.8%

General Shale 11.7% 0.0% 18.4% 18.5% 4.0% 16.7% 9.8% 13.2% 10.8% 14.0% 8.3%

Hanson Brick 7.2% 4.8% 13.2% 7.4% 0.0% 8.3% 4.9% 10.5% 5.4% 8.0% 8.3%

Triangle Brick 5.4% 0.0% 13.2% 3.7% 0.0% 0.0% 4.9% 7.9% 0.0% 10.0% 4.2%

Old Carolina 3.6% 0.0% 7.9% 0.0% 4.0% 8.3% 1.6% 5.3% 2.7% 2.0% 8.3%

Pacific City 3.6% 0.0% 0.0% 3.7% 12.0% 0.0% 4.9% 2.6% 2.7% 4.0% 4.2%

Pine Hall Brick 1.8% 0.0% 5.3% 0.0% 0.0% 0.0% 1.6% 2.6% 0.0% 4.0% 0.0%

None of these 14.4% 14.3% 7.9% 18.5% 20.0% 25.0% 11.5% 15.8% 24.3% 12.0% 4.2%


346

SIDING: BRICK & BRICK VENEERBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 25.2% 28.6% 5.3% 22.2% 56.0% 8.3% 26.2% 28.9% 27.0% 20.0% 33.3%

Boral 17.1% 19.0% 26.3% 11.1% 8.0% 8.3% 19.7% 15.8% 13.5% 20.0% 16.7%

Acme Brick 10.8% 4.8% 26.3% 0.0% 4.0% 25.0% 9.8% 7.9% 5.4% 12.0% 16.7%

General Shale 8.1% 0.0% 13.2% 11.1% 4.0% 8.3% 6.6% 10.5% 8.1% 8.0% 8.3%

Belden 7.2% 9.5% 0.0% 22.2% 0.0% 8.3% 8.2% 5.3% 8.1% 8.0% 4.2%

Glen-Gerry 6.3% 19.0% 2.6% 7.4% 0.0% 8.3% 4.9% 7.9% 5.4% 6.0% 8.3%

Hanson Brick 4.5% 4.8% 7.9% 3.7% 0.0% 8.3% 4.9% 2.6% 2.7% 6.0% 4.2%

Triangle Brick 2.7% 0.0% 7.9% 0.0% 0.0% 0.0% 4.9% 0.0% 0.0% 6.0% 0.0%

Old Carolina 0.9% 0.0% 0.0% 0.0% 4.0% 0.0% 0.0% 2.6% 0.0% 0.0% 4.2%

Pacific City 0.9% 0.0% 0.0% 0.0% 4.0% 0.0% 0.0% 2.6% 2.7% 0.0% 0.0%

Pine Hall Brick 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 2.0% 0.0%

None of these 15.3% 14.3% 7.9% 22.2% 20.0% 25.0% 13.1% 15.8% 27.0% 12.0% 4.2%


347

SIDING: BRICK & BRICK VENEERQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Glen-Gerry 6.00 6.00 6.29 5.83 0.00 5.80 6.15 5.89 5.43 6.08 6.38

General Shale 5.91 4.60 6.24 5.89 7.00 5.25 5.83 6.30 6.33 5.69 5.86

Boral 5.80 5.50 5.87 5.62 6.11 6.00 5.78 5.79 5.88 5.85 5.62

Pine Hall Brick 5.79 4.50 6.50 5.50 0.00 5.00 5.78 6.33 6.25 5.83 5.25

Eldorado Stone 5.74 6.00 5.75 5.67 5.63 6.25 5.79 5.58 5.77 5.79 5.63

Acme Brick 5.69 3.80 6.27 5.55 5.43 5.50 5.67 5.80 6.00 5.43 5.86

Hanson Brick 5.67 4.25 6.15 5.57 5.67 4.50 5.67 5.85 6.00 5.57 5.43

Belden 5.66 5.33 5.75 5.71 5.75 5.50 5.38 6.08 5.80 5.57 5.62

Triangle Brick 5.65 3.33 6.17 6.00 0.00 4.00 5.60 6.40 6.20 5.50 5.25

Old Carolina 5.41 4.20 5.88 5.67 7.00 4.50 5.44 5.67 6.25 4.88 5.60

Pacific City 5.39 3.75 6.67 4.33 6.12 4.50 5.20 6.00 6.50 4.88 4.75


348

SIDING: BRICK & BRICK VENEERImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.84 5.60 6.42 5.38 5.64 5.17 6.12 5.63 5.69 5.88 6.00


dealer5.83 5.90 6.21 5.42 5.64 5.33 5.90 5.89 5.75 5.90 5.83


Warranty 5.45 5.75 5.34 5.12 5.72 4.92 5.41 5.68 5.50 5.35 5.58






349

SIDING: EIFS/STUCCOBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 72.7% 66.7% 75.7% 86.4% 63.6% 61.5% 70.7% 79.5% 78.7% 65.0% 73.9%

STO 34.5% 38.9% 29.7% 40.9% 33.3% 30.8% 31.0% 41.0% 40.4% 32.5% 26.1%

Parex/La Habra 20.0% 22.2% 13.5% 9.1% 33.3% 23.1% 15.5% 25.6% 23.4% 15.0% 21.7%

TEC 20.0% 27.8% 24.3% 22.7% 9.1% 23.1% 19.0% 20.5% 19.1% 17.5% 26.1%

Senergy 18.2% 16.7% 24.3% 18.2% 12.1% 23.1% 15.5% 20.5% 17.0% 20.0% 17.4%

Omega Products 16.4% 11.1% 8.1% 4.5% 36.4% 15.4% 12.1% 23.1% 6.4% 22.5% 26.1%

Simplex (Finestone) 15.5% 27.8% 21.6% 4.5% 9.1% 15.4% 15.5% 15.4% 10.6% 20.0% 17.4%

None of these 14.5% 16.7% 16.2% 13.6% 12.1% 38.5% 12.1% 10.3% 14.9% 15.0% 13.0%


350

SIDING: EIFS/STUCCOBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 41.8% 44.4% 48.6% 50.0% 27.3% 30.8% 37.9% 51.3% 42.6% 40.0% 43.5%

STO 16.4% 22.2% 13.5% 9.1% 21.2% 15.4% 17.2% 15.4% 19.1% 12.5% 17.4%

Parex/La Habra 12.7% 22.2% 0.0% 4.5% 27.3% 7.7% 10.3% 17.9% 12.8% 12.5% 13.0%

Omega Products 10.0% 11.1% 0.0% 0.0% 27.3% 7.7% 10.3% 10.3% 2.1% 15.0% 17.4%

Senergy 9.1% 11.1% 13.5% 4.5% 6.1% 7.7% 6.9% 12.8% 8.5% 12.5% 4.3%


TEC 5.5% 11.1% 5.4% 9.1% 0.0% 7.7% 8.6% 0.0% 2.1% 7.5% 8.7%

None of these 28.2% 33.3% 29.7% 31.8% 21.2% 53.8% 27.6% 20.5% 29.8% 30.0% 21.7%


351

SIDING: EIFS/STUCCOBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 32.7% 27.8% 37.8% 45.5% 21.2% 23.1% 29.3% 41.0% 34.0% 32.5% 30.4%

STO 11.8% 16.7% 10.8% 9.1% 12.1% 7.7% 15.5% 7.7% 12.8% 7.5% 17.4%

Parex/La Habra 7.3% 5.6% 0.0% 4.5% 18.2% 0.0% 5.2% 12.8% 10.6% 5.0% 4.3%

Senergy 7.3% 0.0% 13.5% 4.5% 6.1% 0.0% 6.9% 10.3% 8.5% 7.5% 4.3%

Omega Products 6.4% 0.0% 0.0% 0.0% 21.2% 0.0% 8.6% 5.1% 0.0% 7.5% 17.4%


TEC 2.7% 5.6% 2.7% 4.5% 0.0% 0.0% 5.2% 0.0% 0.0% 5.0% 4.3%

None of these 28.2% 33.3% 29.7% 31.8% 21.2% 53.8% 27.6% 20.5% 29.8% 30.0% 21.7%


352

SIDING: EIFS/STUCCOQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Omega Products 5.89 3.50 6.33 5.00 6.25 5.50 6.29 5.67 6.67 5.67 5.83

STO 5.87 5.71 6.00 5.56 6.09 6.00 6.00 5.69 6.11 5.69 5.50

TEC 5.73 5.20 5.78 6.20 5.67 5.33 6.18 5.25 5.56 5.57 6.17

Parex/La Habra 5.55 5.00 5.60 5.00 5.82 5.67 5.78 5.30 5.73 5.67 5.00

Dryvit 5.39 4.92 5.36 5.42 5.67 5.00 5.37 5.52 5.68 5.31 4.88

Senergy 5.30 4.67 5.78 5.25 4.75 5.00 5.22 5.50 5.50 5.38 4.75

Simplex (Finestone) 5.29 5.00 5.62 5.00 5.00 7.00 5.00 5.17 5.40 5.62 4.50


353

SIDING: EIFS/STUCCOImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 5.95 6.00 5.92 6.14 5.85 4.62 6.07 6.23 5.68 6.08 6.30

Product price 5.72 5.53 5.86 5.82 5.61 4.77 5.96 5.69 5.51 5.82 6.00


dealer5.61 5.47 5.59 5.77 5.61 4.92 5.68 5.74 5.45 6.00 5.30







354

SIDING: ENGINEERED WOODBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 67.6% 54.2% 66.7% 87.5% 61.1% 80.0% 72.3% 53.3% 75.7% 60.0% 67.9%

Roseburg/DuraTemp 21.9% 20.8% 12.8% 29.2% 33.3% 10.0% 21.5% 26.7% 18.9% 22.5% 25.0%

Collins/TruWood 19.0% 12.5% 20.5% 20.8% 22.2% 30.0% 16.9% 20.0% 13.5% 15.0% 32.1%

ArancoPly 10.5% 8.3% 7.7% 16.7% 11.1% 10.0% 9.2% 13.3% 5.4% 12.5% 14.3%

None of these 29.5% 41.7% 33.3% 12.5% 27.8% 20.0% 26.2% 40.0% 21.6% 37.5% 28.6%


355

SIDING: ENGINEERED WOODBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 53.3% 41.7% 53.8% 70.8% 44.4% 50.0% 58.5% 43.3% 54.1% 52.5% 53.6%


Collins/TruWood 6.7% 8.3% 5.1% 8.3% 5.6% 10.0% 7.7% 3.3% 8.1% 7.5% 3.6%

ArancoPly 1.0% 0.0% 0.0% 4.2% 0.0% 0.0% 1.5% 0.0% 0.0% 2.5% 0.0%

None of these 39.0% 50.0% 41.0% 20.8% 44.4% 40.0% 35.4% 46.7% 37.8% 37.5% 42.9%


356

SIDING: ENGINEERED WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 49.5% 33.3% 51.3% 70.8% 38.9% 50.0% 53.8% 40.0% 48.6% 50.0% 50.0%


Collins/TruWood 4.8% 4.2% 5.1% 4.2% 5.6% 10.0% 4.6% 3.3% 5.4% 5.0% 3.6%

None of these 40.0% 50.0% 43.6% 20.8% 44.4% 40.0% 36.9% 46.7% 40.5% 37.5% 42.9%


357

SIDING: ENGINEERED WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 5.87 5.92 6.12 5.81 5.36 5.62 5.87 6.00 5.61 5.88 6.26

Roseburg/DuraTemp 5.17 5.00 5.80 5.14 4.83 4.00 4.93 5.75 4.86 5.78 4.71

Collins/TruWood 5.15 5.67 5.50 5.60 3.50 4.67 5.27 5.17 5.80 5.00 4.89

ArancoPly 4.91 4.50 5.33 5.00 4.50 4.00 5.00 5.00 4.50 5.60 4.25


358

SIDING: ENGINEERED WOODImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.11 6.08 6.31 6.21 5.61 5.80 6.14 6.17 5.89 6.25 6.21

Warranty 6.11 5.88 6.10 6.42 6.06 5.70 6.08 6.33 5.95 6.20 6.21

Product price 5.80 5.54 6.13 5.92 5.28 5.50 5.80 5.90 5.46 5.82 6.21







359

SIDING: FIBER CEMENTBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HardiePlank (James Hardie) 92.4% 84.6% 92.7% 100.0% 89.3% 100.0% 92.3% 89.7% 93.8% 87.8% 100.0%

CertainTeed 81.0% 84.6% 87.8% 73.9% 75.0% 90.9% 78.5% 82.8% 84.4% 75.5% 87.5%

Artisan (James Hardie) 61.9% 69.2% 56.1% 73.9% 57.1% 90.9% 52.3% 72.4% 75.0% 51.0% 66.7%

Nichiha 26.7% 30.8% 43.9% 17.4% 7.1% 0.0% 27.7% 34.5% 21.9% 22.4% 41.7%

Michigan PreStain 9.5% 23.1% 12.2% 4.3% 3.6% 0.0% 9.2% 13.8% 12.5% 8.2% 8.3%

None of these 2.9% 0.0% 2.4% 0.0% 7.1% 0.0% 1.5% 6.9% 6.2% 2.0% 0.0%


360

SIDING: FIBER CEMENTBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 28.6% 38.5% 29.3% 30.4% 21.4% 54.5% 26.2% 24.1% 21.9% 34.7% 25.0%


Nichiha 13.3% 15.4% 26.8% 4.3% 0.0% 0.0% 12.3% 20.7% 15.6% 12.2% 12.5%

Michigan PreStain 1.9% 15.4% 0.0% 0.0% 0.0% 0.0% 0.0% 6.9% 0.0% 4.1% 0.0%

None of these 6.7% 7.7% 2.4% 4.3% 14.3% 0.0% 6.2% 10.3% 12.5% 6.1% 0.0%


361

SIDING: FIBER CEMENTBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 12.4% 30.8% 12.2% 4.3% 10.7% 9.1% 16.9% 3.4% 6.2% 20.4% 4.2%


Nichiha 5.7% 0.0% 14.6% 0.0% 0.0% 0.0% 7.7% 3.4% 3.1% 6.1% 8.3%

None of these 6.7% 7.7% 2.4% 4.3% 14.3% 0.0% 6.2% 10.3% 12.5% 6.1% 0.0%


362

SIDING: FIBER CEMENTQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HardiePlank (James Hardie) 6.19 6.00 6.39 5.91 6.20 6.36 6.13 6.23 6.00 6.21 6.38

Artisan (James Hardie) 5.80 5.44 5.91 5.76 5.87 6.00 5.73 5.81 5.83 5.80 5.75

CertainTeed 5.32 5.64 5.22 5.24 5.38 6.30 5.25 5.04 5.41 5.38 5.10

Nichiha 5.07 4.25 5.17 5.00 6.00 0.00 5.06 5.10 5.43 5.09 4.80

Michigan PreStain 4.20 4.33 4.40 1.00 6.00 0.00 3.33 5.50 4.50 4.25 3.50


363

SIDING: FIBER CEMENTImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.06 6.00 5.95 6.26 6.07 5.55 6.00 6.38 5.69 6.24 6.17


dealer6.04 6.00 6.44 5.83 5.64 6.18 6.02 6.03 5.97 6.04 6.12

Product price 5.91 5.23 6.39 5.78 5.64 5.91 6.03 5.66 6.19 5.69 6.00







364

SIDING: INSULATED/VINYLBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 76.0% 89.3% 71.1% 79.3% 44.4% 75.0% 81.7% 64.3% 73.0% 72.3% 90.0%

Georgia-Pacific Siding 65.4% 71.4% 65.8% 62.1% 55.6% 75.0% 66.7% 57.1% 59.5% 74.5% 55.0%


Alside 30.8% 35.7% 23.7% 37.9% 22.2% 25.0% 31.7% 32.1% 13.5% 34.0% 55.0%

Norandex 29.8% 14.3% 34.2% 44.8% 11.1% 31.2% 30.0% 28.6% 24.3% 19.1% 65.0%

Royal Group 26.0% 25.0% 21.1% 41.4% 0.0% 25.0% 26.7% 25.0% 21.6% 27.7% 30.0%

The Foundry (The Tapco Group) 23.1% 25.0% 15.8% 37.9% 0.0% 25.0% 25.0% 17.9% 18.9% 21.3% 35.0%

Cellwood Vinyl Siding by Ply Gem 21.2% 28.6% 13.2% 27.6% 11.1% 18.8% 21.7% 21.4% 8.1% 27.7% 30.0%

Revere 21.2% 17.9% 21.1% 27.6% 11.1% 25.0% 16.7% 28.6% 10.8% 23.4% 35.0%

Reynolds 21.2% 25.0% 21.1% 24.1% 0.0% 25.0% 21.7% 17.9% 16.2% 19.1% 35.0%

Heartland Siding 20.2% 21.4% 15.8% 27.6% 11.1% 12.5% 16.7% 32.1% 21.6% 14.9% 30.0%

Roflex 19.2% 10.7% 2.6% 51.7% 11.1% 25.0% 18.3% 17.9% 18.9% 14.9% 30.0%

Napco by Ply Gem 17.3% 14.3% 13.2% 31.0% 0.0% 31.2% 11.7% 21.4% 18.9% 10.6% 30.0%

Structure (Alcoa) 17.3% 21.4% 15.8% 20.7% 0.0% 12.5% 20.0% 14.3% 10.8% 17.0% 30.0%



365

SIDING: INSULATED/VINYLBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CedarMax (Heartland) 15.4% 14.3% 15.8% 20.7% 0.0% 12.5% 16.7% 14.3% 8.1% 14.9% 30.0%

Gentek 15.4% 17.9% 13.2% 17.2% 11.1% 25.0% 10.0% 21.4% 13.5% 14.9% 20.0%

CraneBoard (Exterior Portfolio by

Crane)14.4% 10.7% 7.9% 31.0% 0.0% 31.2% 11.7% 10.7% 5.4% 14.9% 30.0%

DuraBilt (Ply Gem Siding Group) 13.5% 21.4% 7.9% 17.2% 0.0% 25.0% 11.7% 10.7% 2.7% 14.9% 30.0%


Prodigy (Alside) 10.6% 21.4% 0.0% 17.2% 0.0% 6.2% 10.0% 14.3% 2.7% 17.0% 10.0%

Exterior Portfolio by Crane 8.7% 7.1% 5.3% 17.2% 0.0% 12.5% 8.3% 7.1% 2.7% 8.5% 20.0%

Mitten 6.7% 7.1% 2.6% 13.8% 0.0% 12.5% 5.0% 7.1% 0.0% 6.4% 20.0%

Oracle (Exterior Portfolio by Crane) 6.7% 10.7% 0.0% 13.8% 0.0% 6.2% 6.7% 7.1% 2.7% 8.5% 10.0%

None of these 6.7% 7.1% 5.3% 3.4% 22.2% 6.2% 3.3% 14.3% 8.1% 8.5% 0.0%


366

SIDING: INSULATED/VINYLBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 53.8% 78.6% 34.2% 62.1% 33.3% 50.0% 61.7% 39.3% 45.9% 57.4% 60.0%



The Foundry (The Tapco Group) 11.5% 17.9% 7.9% 13.8% 0.0% 12.5% 11.7% 10.7% 5.4% 14.9% 15.0%

Alside 10.6% 7.1% 10.5% 13.8% 11.1% 12.5% 8.3% 14.3% 2.7% 10.6% 25.0%

Norandex 10.6% 3.6% 13.2% 17.2% 0.0% 6.2% 10.0% 14.3% 8.1% 4.3% 30.0%

Royal Group 9.6% 7.1% 13.2% 10.3% 0.0% 12.5% 10.0% 7.1% 5.4% 12.8% 10.0%


Roflex 7.7% 0.0% 0.0% 24.1% 11.1% 0.0% 8.3% 10.7% 8.1% 6.4% 10.0%

Napco by Ply Gem 6.7% 10.7% 2.6% 10.3% 0.0% 25.0% 1.7% 7.1% 8.1% 4.3% 10.0%

Revere 6.7% 3.6% 7.9% 10.3% 0.0% 6.2% 3.3% 14.3% 5.4% 4.3% 15.0%


Crane)3.8% 0.0% 0.0% 13.8% 0.0% 6.2% 3.3% 3.6% 0.0% 4.3% 10.0%





367

SIDING: INSULATED/VINYLBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Structure (Alcoa) 3.8% 3.6% 2.6% 6.9% 0.0% 0.0% 5.0% 3.6% 5.4% 0.0% 10.0%


Exterior Portfolio by Crane 2.9% 0.0% 0.0% 10.3% 0.0% 0.0% 3.3% 3.6% 0.0% 2.1% 10.0%

Gentek 2.9% 7.1% 0.0% 3.4% 0.0% 0.0% 1.7% 7.1% 2.7% 2.1% 5.0%

Prodigy (Alside) 2.9% 7.1% 0.0% 3.4% 0.0% 6.2% 0.0% 7.1% 0.0% 4.3% 5.0%

CedarMax (Heartland) 1.9% 0.0% 5.3% 0.0% 0.0% 0.0% 1.7% 3.6% 0.0% 2.1% 5.0%

Reynolds 1.9% 0.0% 0.0% 6.9% 0.0% 0.0% 1.7% 3.6% 0.0% 2.1% 5.0%

Mitten 1.0% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 5.0%

None of these 14.4% 7.1% 18.4% 6.9% 44.4% 18.8% 5.0% 32.1% 18.9% 14.9% 5.0%


368

SIDING: INSULATED/VINYLBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 38.5% 67.9% 26.3% 31.0% 22.2% 43.8% 43.3% 25.0% 35.1% 40.4% 40.0%


Alside 6.7% 3.6% 5.3% 10.3% 11.1% 6.2% 5.0% 10.7% 2.7% 6.4% 15.0%


Royal Group 5.8% 3.6% 7.9% 6.9% 0.0% 6.2% 6.7% 3.6% 5.4% 8.5% 0.0%

Norandex 4.8% 0.0% 10.5% 3.4% 0.0% 0.0% 6.7% 3.6% 5.4% 0.0% 15.0%

Revere 2.9% 0.0% 2.6% 6.9% 0.0% 0.0% 1.7% 7.1% 2.7% 2.1% 5.0%

Roflex 2.9% 0.0% 0.0% 6.9% 11.1% 0.0% 1.7% 7.1% 5.4% 2.1% 0.0%





None of these 15.4% 7.1% 18.4% 10.3% 44.4% 18.8% 6.7% 32.1% 18.9% 17.0% 5.0%


369

SIDING: INSULATED/VINYLQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 6.10 6.40 6.22 5.70 5.75 5.92 6.27 5.78 6.11 6.12 6.06

Structure (Alcoa) 6.00 5.67 6.50 5.83 0.00 6.00 6.08 5.75 6.25 5.75 6.17

Georgia-Pacific Siding 5.72 5.53 5.92 5.61 5.80 5.45 5.78 5.75 5.76 5.60 6.00

Exterior Portfolio by Crane 5.56 4.50 6.50 5.60 0.00 6.50 5.60 4.50 6.00 4.75 6.25

The Foundry (The Tapco Group) 5.50 5.14 6.00 5.45 0.00 5.50 5.40 5.80 5.71 5.00 6.00

Mastic Home Exteriors by Ply Gem 5.37 5.23 5.73 5.20 5.00 6.60 5.30 4.90 5.75 4.81 6.00

Oracle (Exterior Portfolio by Crane) 5.29 5.00 0.00 5.50 0.00 7.00 5.25 4.50 7.00 4.75 5.50

Reynolds 5.24 5.00 5.62 5.00 0.00 5.00 5.31 5.20 5.00 5.22 5.43

Revere 5.23 4.80 5.38 5.12 7.00 4.50 5.20 5.62 5.25 5.00 5.57

Norandex 5.23 4.25 5.54 5.08 7.00 4.40 5.39 5.38 5.11 4.67 5.69

Variform by Ply Gem 5.21 4.67 5.33 5.40 0.00 5.00 5.43 5.00 5.50 4.60 5.60


Crane)5.20 4.67 6.00 5.11 0.00 5.20 5.71 4.00 6.50 4.71 5.33

Alside 5.19 5.10 5.56 5.09 4.50 5.25 5.16 5.22 5.20 4.81 5.73

Heartland Siding 5.14 4.83 5.17 5.25 6.00 5.00 5.40 4.89 4.88 5.14 5.50

Napco by Ply Gem 5.11 5.25 4.80 5.22 0.00 5.60 5.14 4.67 5.00 5.00 5.33



370

SIDING: INSULATED/VINYLQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Roflex 5.00 4.33 2.00 5.40 4.00 4.50 5.09 5.20 5.43 4.57 5.00

Gentek 4.94 4.80 4.80 5.20 5.00 4.50 5.00 5.17 4.60 5.14 5.00

Prodigy (Alside) 4.91 4.67 0.00 5.20 0.00 6.00 4.33 5.50 7.00 4.38 6.00

Cellwood Vinyl Siding by Ply Gem 4.86 4.88 5.00 4.75 5.00 5.00 4.92 4.67 5.00 4.77 5.00

Royal Group 4.78 4.43 4.50 5.17 0.00 5.50 4.44 5.14 4.75 4.46 5.50

DuraBilt (Ply Gem Siding Group) 4.71 4.67 5.33 4.40 0.00 5.00 4.86 4.00 4.00 4.57 5.00

Mitten 4.71 4.00 3.00 5.50 0.00 4.00 5.33 4.50 0.00 4.00 5.25

CedarMax (Heartland) 4.69 4.50 5.00 4.50 0.00 5.00 4.60 4.75 4.33 4.71 4.83


371

SIDING: INSULATED/VINYLImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.19 6.46 6.13 6.14 5.78 6.25 6.30 5.93 6.03 6.21 6.45

Product price 6.10 6.21 6.03 6.14 5.89 6.06 6.17 5.96 5.95 6.00 6.60


Warranty 5.89 5.96 5.87 5.90 5.78 5.62 5.88 6.07 5.81 5.77 6.35






372

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formica 86.8% 94.4% 75.8% 92.9% 88.9% 92.3% 85.0% 87.9% 89.7% 84.4% 86.4%

Corian (DuPont) 84.9% 94.4% 81.8% 75.0% 92.6% 100.0% 78.3% 90.9% 84.6% 82.2% 90.9%

Silestone 74.5% 94.4% 72.7% 64.3% 74.1% 76.9% 71.7% 78.8% 74.4% 73.3% 77.3%

Wilsonart 74.5% 83.3% 69.7% 78.6% 70.4% 92.3% 80.0% 57.6% 84.6% 66.7% 72.7%

Zodiag (DuPont) 74.5% 83.3% 69.7% 78.6% 70.4% 92.3% 80.0% 57.6% 84.6% 66.7% 72.7%

Caesarstone 56.6% 55.6% 51.5% 46.4% 74.1% 46.2% 48.3% 75.8% 56.4% 53.3% 63.6%

Cambria 54.7% 61.1% 48.5% 67.9% 44.4% 53.8% 51.7% 60.6% 53.8% 46.7% 72.7%

Gilbraltar (Wilsonart) 37.7% 33.3% 33.3% 39.3% 44.4% 46.2% 33.3% 42.4% 28.2% 42.2% 45.5%

Nevamar 25.5% 22.2% 12.1% 32.1% 37.0% 30.8% 21.7% 30.3% 33.3% 26.7% 9.1%

LG HI-MACS 24.5% 22.2% 21.2% 32.1% 22.2% 23.1% 28.3% 18.2% 25.6% 22.2% 27.3%

Pionite 21.7% 33.3% 6.1% 42.9% 11.1% 30.8% 21.7% 18.2% 28.2% 24.4% 4.5%

Staron Quartz 21.7% 27.8% 15.2% 17.9% 29.6% 30.8% 21.7% 18.2% 17.9% 24.4% 22.7%

Swan 21.7% 38.9% 12.1% 17.9% 25.9% 23.1% 21.7% 21.2% 23.1% 26.7% 9.1%

Surrell (Formica) 17.0% 27.8% 6.1% 21.4% 18.5% 23.1% 16.7% 15.2% 20.5% 17.8% 9.1%

Staron (Samsung) 15.1% 11.1% 12.1% 17.9% 18.5% 23.1% 16.7% 9.1% 12.8% 15.6% 18.2%



373

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formstone (A vonite) 13.2% 22.2% 0.0% 14.3% 22.2% 30.8% 8.3% 15.2% 15.4% 17.8% 0.0%

LG Viatera 12.3% 16.7% 0.0% 14.3% 22.2% 23.1% 10.0% 12.1% 17.9% 11.1% 4.5%

Hanstone (Hanwha Surfaces) 11.3% 16.7% 6.1% 14.3% 11.1% 15.4% 10.0% 12.1% 12.8% 15.6% 0.0%

VT Industries 10.4% 11.1% 0.0% 25.0% 7.4% 23.1% 11.7% 3.0% 10.3% 11.1% 9.1%

VT Stone Surfaces 10.4% 16.7% 0.0% 17.9% 11.1% 23.1% 10.0% 6.1% 10.3% 11.1% 9.1%

Avanza 9.4% 11.1% 0.0% 14.3% 14.8% 15.4% 8.3% 9.1% 5.1% 13.3% 9.1%

Hanex (Hanwha Surfaces) 7.5% 11.1% 0.0% 10.7% 11.1% 23.1% 5.0% 6.1% 7.7% 11.1% 0.0%

Legacy 7.5% 11.1% 0.0% 7.1% 14.8% 15.4% 5.0% 9.1% 5.1% 11.1% 4.5%

Acrystone (Aristech Acrylics) 6.6% 11.1% 0.0% 7.1% 11.1% 15.4% 5.0% 6.1% 5.1% 11.1% 0.0%

None of these 1.9% 5.6% 3.0% 0.0% 0.0% 0.0% 1.7% 3.0% 2.6% 2.2% 0.0%


374

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formica 41.5% 55.6% 33.3% 53.6% 29.6% 53.8% 48.3% 24.2% 38.5% 37.8% 54.5%

Corian (DuPont) 34.9% 38.9% 21.2% 50.0% 33.3% 61.5% 38.3% 18.2% 30.8% 37.8% 36.4%

Silestone 31.1% 50.0% 36.4% 17.9% 25.9% 38.5% 21.7% 45.5% 20.5% 42.2% 27.3%

Wilsonart 30.2% 38.9% 18.2% 39.3% 29.6% 46.2% 36.7% 12.1% 30.8% 33.3% 22.7%

Zodiag (DuPont) 30.2% 38.9% 18.2% 39.3% 29.6% 46.2% 36.7% 12.1% 30.8% 33.3% 22.7%

Cambria 23.6% 33.3% 21.2% 28.6% 14.8% 30.8% 23.3% 21.2% 28.2% 20.0% 22.7%

Caesarstone 20.8% 27.8% 18.2% 7.1% 33.3% 15.4% 16.7% 30.3% 15.4% 26.7% 18.2%


LG HI-MACS 6.6% 5.6% 3.0% 10.7% 7.4% 15.4% 6.7% 3.0% 5.1% 6.7% 9.1%

Staron Quartz 6.6% 16.7% 3.0% 3.6% 7.4% 23.1% 3.3% 6.1% 5.1% 11.1% 0.0%

Pionite 5.7% 5.6% 3.0% 14.3% 0.0% 15.4% 6.7% 0.0% 5.1% 6.7% 4.5%

Staron (Samsung) 4.7% 5.6% 3.0% 7.1% 3.7% 15.4% 3.3% 3.0% 5.1% 6.7% 0.0%

Swan 4.7% 5.6% 0.0% 10.7% 3.7% 7.7% 3.3% 6.1% 2.6% 6.7% 4.5%

Nevamar 3.8% 5.6% 3.0% 7.1% 0.0% 15.4% 3.3% 0.0% 2.6% 4.4% 4.5%

VT Stone Surfaces 3.8% 5.6% 0.0% 10.7% 0.0% 7.7% 5.0% 0.0% 2.6% 4.4% 4.5%



375

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


LG Viatera 2.8% 5.6% 0.0% 3.6% 3.7% 7.7% 1.7% 3.0% 2.6% 2.2% 4.5%

Surrell (Formica) 2.8% 5.6% 0.0% 7.1% 0.0% 7.7% 3.3% 0.0% 2.6% 4.4% 0.0%

VT Industries 2.8% 5.6% 0.0% 7.1% 0.0% 7.7% 3.3% 0.0% 2.6% 4.4% 0.0%

Avanza 1.9% 5.6% 0.0% 3.6% 0.0% 7.7% 0.0% 3.0% 0.0% 2.2% 4.5%

Formstone (A vonite) 1.9% 11.1% 0.0% 0.0% 0.0% 15.4% 0.0% 0.0% 0.0% 4.4% 0.0%

Legacy 1.9% 11.1% 0.0% 0.0% 0.0% 15.4% 0.0% 0.0% 0.0% 4.4% 0.0%

Acrystone (Aristech Acrylics) 0.9% 5.6% 0.0% 0.0% 0.0% 7.7% 0.0% 0.0% 0.0% 2.2% 0.0%

Hanex (Hanwha Surfaces) 0.9% 5.6% 0.0% 0.0% 0.0% 7.7% 0.0% 0.0% 0.0% 2.2% 0.0%

None of these 6.6% 5.6% 12.1% 0.0% 7.4% 7.7% 5.0% 9.1% 10.3% 6.7% 0.0%


376

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formica 17.0% 22.2% 12.1% 28.6% 7.4% 23.1% 23.3% 3.0% 17.9% 13.3% 22.7%

Corian (DuPont) 15.1% 11.1% 9.1% 25.0% 14.8% 30.8% 15.0% 9.1% 12.8% 15.6% 18.2%

Silestone 14.2% 27.8% 12.1% 10.7% 11.1% 15.4% 6.7% 27.3% 15.4% 17.8% 4.5%

Cambria 11.3% 11.1% 18.2% 7.1% 7.4% 7.7% 11.7% 12.1% 17.9% 6.7% 9.1%

Caesarstone 11.3% 11.1% 12.1% 3.6% 18.5% 0.0% 13.3% 12.1% 5.1% 20.0% 4.5%

Wilsonart 7.5% 5.6% 6.1% 3.6% 14.8% 7.7% 10.0% 3.0% 10.3% 6.7% 4.5%

Zodiag (DuPont) 7.5% 5.6% 6.1% 3.6% 14.8% 7.7% 10.0% 3.0% 10.3% 6.7% 4.5%

LG HI-MACS 3.8% 0.0% 3.0% 7.1% 3.7% 0.0% 6.7% 0.0% 2.6% 2.2% 9.1%

LG Viatera 1.9% 0.0% 0.0% 3.6% 3.7% 0.0% 1.7% 3.0% 2.6% 0.0% 4.5%

Staron Quartz 1.9% 0.0% 3.0% 0.0% 3.7% 7.7% 1.7% 0.0% 0.0% 4.4% 0.0%

Avanza 0.9% 0.0% 0.0% 3.6% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 4.5%



Swan 0.9% 0.0% 0.0% 3.6% 0.0% 0.0% 0.0% 3.0% 0.0% 2.2% 0.0%

None of these 10.4% 5.6% 21.2% 0.0% 11.1% 7.7% 8.3% 15.2% 10.3% 8.9% 13.6%


377

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Staron Quartz 6.10 6.60 6.40 6.25 5.43 6.25 6.17 5.80 6.17 6.09 6.00

Cambria 6.02 6.18 6.31 5.84 5.73 5.29 6.03 6.26 6.14 6.00 5.87

Silestone 5.99 5.82 6.17 6.00 5.90 5.40 6.05 6.12 5.86 6.03 6.12

Caesarstone 5.95 6.00 6.12 5.83 5.85 5.00 6.14 5.96 5.95 5.83 6.14

Corian (DuPont) 5.87 6.06 5.70 5.90 5.88 5.77 6.07 5.60 5.78 6.03 5.70

VT Stone Surfaces 5.50 5.67 0.00 5.75 5.00 5.67 5.60 5.00 6.00 5.40 5.00

Staron (Samsung) 5.47 5.00 5.75 5.50 5.40 5.00 5.56 5.67 5.25 5.57 5.50

Avanza 5.44 6.50 0.00 6.00 4.50 6.50 5.00 5.33 4.00 5.50 6.00

Wilsonart 5.44 5.64 5.13 5.50 5.58 5.42 5.77 4.63 5.45 5.55 5.19

Zodiag (DuPont) 5.44 5.64 5.13 5.50 5.58 5.42 5.77 4.63 5.45 5.55 5.19

Swan 5.43 5.50 6.00 5.75 4.86 6.33 5.27 5.29 5.25 5.55 5.50

LG Viatera 5.36 5.00 0.00 5.67 5.33 4.67 6.25 5.00 5.60 4.80 7.00

Surrell (Formica) 5.31 5.00 5.50 5.80 5.00 5.00 5.62 5.00 5.43 5.14 5.50

Formstone (A vonite) 5.31 5.00 0.00 6.00 5.17 5.00 6.00 5.00 5.40 5.25 0.00

LG HI-MACS 5.28 5.25 5.29 5.62 4.83 5.33 5.56 4.50 5.44 5.10 5.33

Formica 5.24 5.35 5.00 5.23 5.42 5.25 5.55 4.69 5.23 5.32 5.11

Nevamar 5.20 5.00 6.00 5.25 4.89 4.25 5.67 5.00 4.92 5.33 7.00

Pionite 5.18 5.17 6.50 5.18 4.33 4.25 5.42 5.33 4.90 5.36 6.00

Hanex (Hanwha Surfaces) 5.14 5.00 0.00 5.50 5.00 5.00 5.50 5.00 5.00 5.20 0.00

Legacy 5.14 5.50 0.00 6.00 4.75 5.50 5.50 4.67 5.00 5.20 5.00

VT Industries 5.10 5.00 0.00 5.33 4.50 4.67 5.50 4.00 5.00 5.20 5.00

Hanstone (Hanwha Surfaces) 5.09 5.33 6.00 5.00 4.33 5.00 5.80 4.25 5.75 4.71 0.00

Gilbraltar (Wilsonart) 5.05 5.67 4.64 5.20 5.00 5.50 5.68 3.92 5.30 5.11 4.67

Acrystone (Aristech Acrylics) 5.00 5.00 0.00 6.00 4.67 5.00 5.50 4.50 5.00 5.00 0.00


378

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer5.99 6.06 5.82 6.11 6.04 5.77 6.10 5.88 5.64 6.31 5.95

Product price 5.97 5.78 6.15 5.93 5.93 6.00 6.02 5.88 5.69 6.13 6.14

Warranty 5.83 5.94 5.64 6.00 5.81 5.69 6.08 5.42 5.77 5.91 5.77








379

UNDERLAYMENTBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

DUROCK (USG) 78.8% 80.6% 86.7% 73.9% 70.0% 85.7% 74.6% 83.9% 80.0% 74.4% 86.7%

CertainTeed 71.2% 67.7% 73.3% 69.6% 75.0% 78.6% 71.2% 67.7% 70.0% 66.7% 86.7%

Hardiebacker by James Hardie 69.2% 67.7% 76.7% 52.2% 80.0% 71.4% 66.1% 74.2% 70.0% 66.7% 73.3%

Boise Cascade 68.3% 64.5% 66.7% 56.5% 90.0% 64.3% 69.5% 67.7% 64.0% 69.2% 80.0%

Georgia-Pacific (DensShield) 64.4% 61.3% 63.3% 60.9% 75.0% 50.0% 64.4% 71.0% 58.0% 64.1% 86.7%

Weyerhaeuser 63.5% 64.5% 63.3% 60.9% 65.0% 50.0% 61.0% 74.2% 62.0% 61.5% 73.3%

Georgia-Pacific

(Plytanium Sturd-I-Floor)46.2% 45.2% 53.3% 39.1% 45.0% 35.7% 35.6% 71.0% 48.0% 33.3% 73.3%

DuPont 41.3% 35.5% 46.7% 34.8% 50.0% 35.7% 44.1% 38.7% 30.0% 48.7% 60.0%

Gyperete 41.3% 48.4% 43.3% 21.7% 50.0% 35.7% 39.0% 48.4% 22.0% 53.8% 73.3%

Schluter-Systems (Canads) Inc. 41.3% 51.6% 36.7% 26.1% 50.0% 28.6% 40.7% 48.4% 30.0% 46.2% 66.7%

LP 38.5% 29.0% 40.0% 43.5% 45.0% 50.0% 39.0% 32.3% 32.0% 38.5% 60.0%

Homasote 30.8% 48.4% 23.3% 13.0% 35.0% 21.4% 28.8% 38.7% 26.0% 28.2% 53.3%

Henry 19.2% 25.8% 10.0% 8.7% 35.0% 28.6% 20.3% 12.9% 20.0% 15.4% 26.7%

Champion 16.3% 16.1% 23.3% 13.0% 10.0% 14.3% 15.3% 19.4% 10.0% 15.4% 40.0%

Dricore 16.3% 29.0% 6.7% 17.4% 10.0% 35.7% 13.6% 12.9% 10.0% 15.4% 40.0%

DMX 1-Step 9.6% 16.1% 6.7% 4.3% 10.0% 14.3% 6.8% 12.9% 4.0% 12.8% 20.0%

Cosella Dorken (DELTA- TRELA) 8.7% 16.1% 3.3% 4.3% 10.0% 14.3% 5.1% 12.9% 4.0% 7.7% 26.7%

MP Global 8.7% 12.9% 6.7% 4.3% 10.0% 14.3% 6.8% 9.7% 4.0% 10.3% 20.0%

None of these 3.8% 0.0% 3.3% 8.7% 5.0% 7.1% 5.1% 0.0% 4.0% 2.6% 6.7%


380

UNDERLAYMENTBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

DUROCK (USG) 51.9% 51.6% 50.0% 56.5% 50.0% 50.0% 47.5% 61.3% 48.0% 59.0% 46.7%


CertainTeed 29.8% 41.9% 20.0% 30.4% 25.0% 35.7% 32.2% 22.6% 24.0% 33.3% 40.0%


Weyerhaeuser 25.0% 38.7% 13.3% 26.1% 20.0% 28.6% 25.4% 22.6% 20.0% 28.2% 33.3%

Boise Cascade 23.1% 29.0% 10.0% 21.7% 35.0% 21.4% 27.1% 16.1% 20.0% 28.2% 20.0%


Georgia-Pacific

(Plytanium Sturd-I-Floor)14.4% 12.9% 23.3% 13.0% 5.0% 21.4% 10.2% 19.4% 14.0% 10.3% 26.7%

DuPont 11.5% 16.1% 13.3% 4.3% 10.0% 0.0% 15.3% 9.7% 4.0% 15.4% 26.7%

Gyperete 10.6% 19.4% 6.7% 4.3% 10.0% 14.3% 10.2% 9.7% 2.0% 17.9% 20.0%

LP 9.6% 12.9% 3.3% 13.0% 10.0% 14.3% 10.2% 6.5% 10.0% 10.3% 6.7%

Homasote 5.8% 19.4% 0.0% 0.0% 0.0% 0.0% 5.1% 9.7% 4.0% 7.7% 6.7%

Champion 2.9% 6.5% 3.3% 0.0% 0.0% 7.1% 3.4% 0.0% 0.0% 2.6% 13.3%

Henry 2.9% 6.5% 3.3% 0.0% 0.0% 0.0% 3.4% 3.2% 0.0% 5.1% 6.7%

Cosella Dorken (DELTA- TRELA) 1.9% 6.5% 0.0% 0.0% 0.0% 7.1% 0.0% 3.2% 0.0% 2.6% 6.7%

DMX 1-Step 1.9% 3.2% 3.3% 0.0% 0.0% 0.0% 1.7% 3.2% 0.0% 5.1% 0.0%

Dricore 1.9% 6.5% 0.0% 0.0% 0.0% 0.0% 1.7% 3.2% 2.0% 2.6% 0.0%

None of these 4.8% 0.0% 3.3% 8.7% 10.0% 7.1% 5.1% 3.2% 4.0% 5.1% 6.7%


381

UNDERLAYMENTBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


DUROCK (USG) 17.3% 16.1% 20.0% 21.7% 10.0% 14.3% 16.9% 19.4% 20.0% 17.9% 6.7%


CertainTeed 9.6% 16.1% 13.3% 4.3% 0.0% 7.1% 8.5% 12.9% 10.0% 7.7% 13.3%

Weyerhaeuser 8.7% 9.7% 3.3% 13.0% 10.0% 14.3% 8.5% 6.5% 10.0% 5.1% 13.3%

Boise Cascade 6.7% 6.5% 6.7% 8.7% 5.0% 7.1% 6.8% 6.5% 6.0% 10.3% 0.0%


Gyperete 2.9% 3.2% 0.0% 4.3% 5.0% 7.1% 1.7% 3.2% 2.0% 2.6% 6.7%

DuPont 1.9% 3.2% 0.0% 4.3% 0.0% 0.0% 3.4% 0.0% 2.0% 2.6% 0.0%

Georgia-Pacific (Plytanium Sturd-I-

Floor)1.9% 0.0% 6.7% 0.0% 0.0% 7.1% 0.0% 3.2% 4.0% 0.0% 0.0%

DMX 1-Step 1.0% 0.0% 3.3% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.6% 0.0%

LP 1.0% 0.0% 0.0% 0.0% 5.0% 0.0% 1.7% 0.0% 2.0% 0.0% 0.0%

None of these 6.7% 0.0% 6.7% 8.7% 15.0% 14.3% 6.8% 3.2% 6.0% 5.1% 13.3%


382

UNDERLAYMENTQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Schluter-Systems (Canads) Inc. 6.05 6.12 6.45 5.50 5.80 6.25 6.21 5.73 6.20 6.28 5.40

Hardiebacker by James Hardie 5.99 5.76 6.52 5.73 5.69 5.90 6.05 5.91 6.03 6.08 5.64

Georgia-Pacific (DensShield) 5.82 5.79 6.18 5.36 5.87 5.86 5.86 5.73 5.69 5.88 6.00

DUROCK (USG) 5.72 6.04 5.88 5.31 5.36 5.67 5.79 5.65 5.72 5.86 5.46

Georgia-Pacific (

Plytanium Sturd-I-Floor)5.65 5.43 6.06 5.38 5.50 5.80 5.70 5.57 5.61 5.92 5.40

Weyerhaeuser 5.65 5.80 6.05 5.43 5.00 5.43 5.69 5.64 5.55 5.88 5.40

Boise Cascade 5.62 5.80 5.79 5.31 5.47 5.11 5.65 5.80 5.53 5.96 5.09

DuPont 5.61 5.64 6.15 4.88 5.44 5.20 5.88 5.18 5.40 5.94 5.25

CertainTeed 5.61 5.76 5.91 5.38 5.20 5.73 5.55 5.67 5.51 5.77 5.54

Gyperete 5.38 5.53 5.50 5.00 5.20 5.40 5.32 5.47 5.36 5.45 5.27

Henry 5.21 5.25 6.33 4.00 5.00 6.00 5.25 4.50 5.22 5.50 4.75

DMX 1-Step 5.10 4.40 7.00 5.00 5.00 6.50 4.75 4.75 5.00 5.80 4.00

Champion 5.06 5.00 5.83 4.00 4.50 7.00 4.88 4.67 4.80 5.00 5.33

LP 4.97 4.56 5.50 5.00 4.62 5.14 4.91 5.00 5.12 4.87 4.88

Homasote 4.97 4.80 5.71 4.33 4.83 4.67 5.06 4.91 5.23 5.09 4.29

Dricore 4.82 4.67 6.50 4.50 4.50 5.80 4.38 4.50 4.40 5.17 4.83

Cosella Dorken (DELTA- TRELA) 4.78 4.40 7.00 5.00 4.50 6.50 4.00 4.50 5.00 4.67 4.75

MP Global 4.78 3.50 7.00 5.00 5.00 6.00 5.00 3.67 5.00 5.00 4.33


383

UNDERLAYMENTImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.02 6.03 6.37 5.52 6.05 5.50 6.12 6.06 5.86 6.18 6.13

Warranty 5.94 5.90 6.33 5.48 5.95 4.86 6.07 6.19 5.84 5.97 6.20


Product price 5.88 6.06 6.23 5.30 5.70 5.50 5.92 5.97 5.66 6.08 6.07







384

WALLBOARDBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 90.7% 87.5% 93.9% 84.2% 95.7% 78.6% 91.2% 96.0% 90.5% 91.7% 88.2%

Gold Bond (National Gypsum) 75.7% 68.8% 81.8% 84.2% 69.6% 64.3% 76.5% 80.0% 76.2% 79.2% 64.7%

CertainTeed 69.2% 59.4% 66.7% 68.4% 87.0% 64.3% 67.6% 76.0% 76.2% 60.4% 76.5%

Georgia-Pacific (DensArmor/

DensArmor Plus)69.2% 50.0% 78.8% 57.9% 91.3% 57.1% 70.6% 72.0% 66.7% 62.5% 94.1%

Georgia-Pacific (Toughrock) 62.6% 59.4% 54.5% 68.4% 73.9% 71.4% 60.3% 64.0% 64.3% 56.2% 76.5%

Celotex 46.7% 34.4% 48.5% 57.9% 52.2% 42.9% 48.5% 44.0% 50.0% 37.5% 64.7%

Lafarge 27.1% 28.1% 24.2% 36.8% 21.7% 7.1% 35.3% 16.0% 26.2% 22.9% 41.2%

None of these 3.7% 6.2% 3.0% 5.3% 0.0% 0.0% 4.4% 4.0% 4.8% 4.2% 0.0%


385

WALLBOARDBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 77.6% 84.4% 69.7% 84.2% 73.9% 78.6% 76.5% 80.0% 78.6% 81.2% 64.7%



DensArmor Plus)30.8% 12.5% 33.3% 26.3% 56.5% 21.4% 33.8% 28.0% 19.0% 33.3% 52.9%

CertainTeed 27.1% 18.8% 24.2% 21.1% 47.8% 28.6% 26.5% 28.0% 28.6% 20.8% 41.2%


Celotex 10.3% 6.2% 15.2% 10.5% 8.7% 28.6% 5.9% 12.0% 9.5% 8.3% 17.6%

Lafarge 8.4% 6.2% 18.2% 5.3% 0.0% 0.0% 8.8% 12.0% 9.5% 6.2% 11.8%

None of these 3.7% 6.2% 3.0% 5.3% 0.0% 0.0% 4.4% 4.0% 4.8% 4.2% 0.0%


386

WALLBOARDBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 64.5% 59.4% 60.6% 78.9% 65.2% 78.6% 63.2% 60.0% 64.3% 68.8% 52.9%


CertainTeed 5.6% 3.1% 9.1% 0.0% 8.7% 0.0% 5.9% 8.0% 7.1% 2.1% 11.8%


DensArmor Plus)3.7% 0.0% 6.1% 0.0% 8.7% 7.1% 2.9% 4.0% 2.4% 4.2% 5.9%


Celotex 0.9% 0.0% 0.0% 0.0% 4.3% 0.0% 1.5% 0.0% 0.0% 2.1% 0.0%

Lafarge 0.9% 0.0% 3.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 5.9%

None of these 6.5% 9.4% 3.0% 10.5% 4.3% 7.1% 5.9% 8.0% 7.1% 4.2% 11.8%


387

WALLBOARDQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 5.98 6.07 5.81 6.25 5.91 6.09 5.95 6.00 5.63 6.30 5.93

Gold Bond (National Gypsum) 5.74 5.68 5.67 5.93 5.75 5.89 5.67 5.85 5.39 6.00 5.82

CertainTeed 5.72 6.00 5.59 5.69 5.60 5.78 5.54 6.11 5.56 5.97 5.54


DensArmor Plus)5.71 5.69 5.73 5.90 5.62 5.38 5.68 5.94 5.44 5.90 5.81

Georgia-Pacific (Toughrock) 5.71 5.58 5.83 5.91 5.59 6.00 5.49 6.06 5.52 5.93 5.62

Celotex 5.53 5.36 5.62 5.70 5.42 5.33 5.44 5.91 5.25 5.94 5.36

Lafarge 5.32 5.33 5.50 5.17 5.20 5.00 5.43 4.75 5.50 5.36 5.00


388

WALLBOARDImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.16 6.12 6.27 6.26 5.96 6.21 6.22 5.96 5.86 6.38 6.29

Product price 6.12 5.94 6.48 6.32 5.70 6.00 6.18 6.04 5.90 6.21 6.41


Warranty 5.38 5.41 5.42 5.53 5.17 4.50 5.41 5.80 5.05 5.73 5.24







389

WATER HEATERSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Rheem 86.0% 87.0% 83.8% 88.2% 86.7% 87.5% 82.0% 93.3% 89.5% 80.4% 91.3%

A.O. Smith 77.6% 87.0% 78.4% 70.6% 73.3% 81.2% 78.7% 73.3% 73.7% 76.1% 87.0%

Ruud 66.4% 65.2% 78.4% 64.7% 53.3% 68.8% 67.2% 63.3% 71.1% 60.9% 69.6%

GE Appliances 64.5% 56.5% 70.3% 70.6% 60.0% 81.2% 62.3% 60.0% 55.3% 60.9% 87.0%

Rinnai 64.5% 60.9% 67.6% 47.1% 73.3% 37.5% 68.9% 70.0% 57.9% 58.7% 87.0%

Bradford White 57.9% 78.3% 54.1% 52.9% 50.0% 68.8% 57.4% 53.3% 57.9% 50.0% 73.9%

Bosch 53.3% 47.8% 43.2% 52.9% 70.0% 50.0% 50.8% 60.0% 52.6% 47.8% 65.2%

Kenmore (Sears) 53.3% 56.5% 45.9% 70.6% 50.0% 75.0% 55.7% 36.7% 55.3% 54.3% 47.8%

Whirlpool 43.0% 39.1% 45.9% 58.8% 33.3% 62.5% 36.1% 46.7% 50.0% 34.8% 47.8%

State Industries 27.1% 26.1% 32.4% 23.5% 23.3% 18.8% 34.4% 16.7% 28.9% 13.0% 52.2%

Noritz 21.5% 21.7% 21.6% 17.6% 23.3% 12.5% 21.3% 26.7% 18.4% 15.2% 39.1%

Takagi 21.5% 8.7% 21.6% 11.8% 36.7% 12.5% 18.0% 33.3% 15.8% 19.6% 34.8%

Navien America 16.8% 30.4% 13.5% 17.6% 10.0% 0.0% 13.1% 33.3% 15.8% 15.2% 21.7%

TruTankless 12.1% 4.3% 16.2% 5.9% 16.7% 6.2% 9.8% 20.0% 10.5% 10.9% 17.4%


390

WATER HEATERSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

A.O. Smith 44.9% 47.8% 51.4% 35.3% 40.0% 56.2% 45.9% 36.7% 34.2% 47.8% 56.5%

Rheem 42.1% 34.8% 48.6% 41.2% 40.0% 75.0% 36.1% 36.7% 42.1% 41.3% 43.5%

Rinnai 32.7% 17.4% 45.9% 5.9% 43.3% 6.2% 31.1% 50.0% 23.7% 32.6% 47.8%

Bradford White 27.1% 34.8% 18.9% 47.1% 20.0% 43.8% 27.9% 16.7% 23.7% 30.4% 26.1%

Ruud 17.8% 4.3% 24.3% 29.4% 13.3% 37.5% 19.7% 3.3% 13.2% 21.7% 17.4%

GE Appliances 16.8% 17.4% 18.9% 17.6% 13.3% 18.8% 18.0% 13.3% 7.9% 21.7% 21.7%

Bosch 13.1% 17.4% 16.2% 5.9% 10.0% 12.5% 11.5% 16.7% 10.5% 13.0% 17.4%

Navien America 8.4% 17.4% 8.1% 11.8% 0.0% 0.0% 4.9% 20.0% 10.5% 10.9% 0.0%

Whirlpool 8.4% 0.0% 13.5% 5.9% 10.0% 18.8% 3.3% 13.3% 0.0% 8.7% 21.7%

Noritz 7.5% 4.3% 5.4% 0.0% 16.7% 6.2% 9.8% 3.3% 0.0% 10.9% 13.0%

Kenmore (Sears) 4.7% 8.7% 5.4% 0.0% 3.3% 12.5% 1.6% 6.7% 2.6% 4.3% 8.7%


TruTankless 4.7% 0.0% 10.8% 0.0% 3.3% 0.0% 3.3% 10.0% 0.0% 8.7% 4.3%

Takagi 3.7% 0.0% 5.4% 0.0% 6.7% 6.2% 4.9% 0.0% 0.0% 6.5% 4.3%

None of these 1.9% 0.0% 0.0% 5.9% 3.3% 0.0% 3.3% 0.0% 2.6% 2.2% 0.0%


391

WATER HEATERSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

A.O. Smith 23.4% 26.1% 27.0% 23.5% 16.7% 25.0% 26.2% 16.7% 21.1% 28.3% 17.4%

Rheem 18.7% 13.0% 24.3% 11.8% 20.0% 25.0% 14.8% 23.3% 31.6% 13.0% 8.7%

Bradford White 15.0% 17.4% 5.4% 29.4% 16.7% 18.8% 16.4% 10.0% 18.4% 13.0% 13.0%

Rinnai 14.0% 4.3% 24.3% 0.0% 16.7% 0.0% 11.5% 26.7% 7.9% 13.0% 26.1%

GE Appliances 6.5% 8.7% 5.4% 5.9% 6.7% 6.2% 9.8% 0.0% 2.6% 4.3% 17.4%

Navien America 5.6% 17.4% 2.7% 5.9% 0.0% 0.0% 3.3% 13.3% 10.5% 4.3% 0.0%

Ruud 3.7% 0.0% 2.7% 11.8% 3.3% 6.2% 4.9% 0.0% 0.0% 8.7% 0.0%

Takagi 2.8% 0.0% 2.7% 0.0% 6.7% 6.2% 3.3% 0.0% 0.0% 6.5% 0.0%

Bosch 1.9% 4.3% 0.0% 0.0% 3.3% 0.0% 1.6% 3.3% 0.0% 2.2% 4.3%

Whirlpool 1.9% 0.0% 2.7% 0.0% 3.3% 12.5% 0.0% 0.0% 0.0% 0.0% 8.7%


TruTankless 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%

None of these 4.7% 8.7% 0.0% 11.8% 3.3% 0.0% 6.6% 3.3% 5.3% 4.3% 4.3%


392

WATER HEATERSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Rinnai 6.06 6.07 6.20 5.57 6.05 5.50 6.02 6.29 6.09 6.04 6.05

Bosch 5.96 6.10 5.94 6.12 5.86 5.71 5.83 6.28 6.00 6.05 5.80

Navien America 5.94 6.00 6.20 6.00 5.00 0.00 5.83 6.00 6.40 6.17 5.20

TruTankless 5.92 6.00 6.50 6.00 5.20 6.00 5.67 6.17 5.25 6.80 5.50

Takagi 5.87 6.00 5.88 5.50 5.91 6.50 5.82 5.80 5.67 6.11 5.75

Rheem 5.73 5.80 5.84 5.29 5.77 5.50 5.71 5.86 6.00 5.64 5.43

Ruud 5.71 5.87 5.66 5.70 5.69 5.55 5.70 5.84 5.89 5.85 5.19

A.O. Smith 5.69 5.79 5.75 5.75 5.50 6.08 5.62 5.62 5.92 5.71 5.35

Bradford White 5.62 5.76 5.45 6.00 5.47 6.10 5.57 5.44 5.90 5.74 5.12

Noritz 5.52 5.80 5.75 4.67 5.43 6.00 5.38 5.62 5.71 5.29 5.56

Whirlpool 5.40 5.57 5.59 4.78 5.50 4.78 5.55 5.57 5.22 5.50 5.55

GE Appliances 5.32 5.38 5.46 5.27 5.11 5.08 5.32 5.50 5.43 5.33 5.20

State Industries 5.07 4.67 5.17 4.75 5.43 4.33 5.14 5.20 5.64 5.50 4.33

Kenmore (Sears) 4.91 4.64 5.18 4.55 5.07 4.45 4.88 5.45 5.30 4.78 4.45


393

WATER HEATERSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.24 6.35 6.30 6.29 6.07 6.00 6.33 6.20 6.13 6.33 6.26


dealer6.21 6.35 6.35 6.29 5.87 6.31 6.18 6.20 6.24 6.33 5.91

Product price 5.98 6.13 6.08 5.82 5.83 5.88 6.03 5.93 5.84 6.02 6.13








394

WINDOWS: FIBERGLASSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Integrity From Marvin Windows and

Doors78.6% 79.3% 77.4% 76.9% 82.4% 61.5% 81.2% 80.8% 79.5% 79.1% 76.2%

Pella Impervia 66.0% 65.5% 80.6% 46.2% 70.6% 46.2% 65.6% 76.9% 64.1% 67.4% 66.7%

Weathershield 61.2% 55.2% 64.5% 73.1% 47.1% 53.8% 59.4% 69.2% 69.2% 53.5% 61.9%

Milgard 35.9% 17.2% 25.8% 30.8% 94.1% 23.1% 34.4% 46.2% 41.0% 23.3% 52.4%

InLine 12.6% 20.7% 9.7% 11.5% 5.9% 7.7% 14.1% 11.5% 5.1% 9.3% 33.3%

None of these 8.7% 13.8% 9.7% 7.7% 0.0% 23.1% 9.4% 0.0% 5.1% 9.3% 14.3%


395

WINDOWS: FIBERGLASSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Doors45.6% 55.2% 35.5% 57.7% 29.4% 38.5% 48.4% 42.3% 46.2% 48.8% 38.1%

Pella Impervia 24.3% 17.2% 25.8% 19.2% 41.2% 7.7% 23.4% 34.6% 17.9% 23.3% 38.1%

Weathershield 23.3% 6.9% 35.5% 30.8% 17.6% 15.4% 26.6% 19.2% 15.4% 18.6% 47.6%

Milgard 15.5% 3.4% 6.5% 3.8% 70.6% 15.4% 10.9% 26.9% 12.8% 9.3% 33.3%

InLine 2.9% 3.4% 3.2% 3.8% 0.0% 0.0% 3.1% 3.8% 0.0% 0.0% 14.3%

None of these 24.3% 37.9% 29.0% 19.2% 0.0% 38.5% 26.6% 11.5% 23.1% 27.9% 19.0%


396

WINDOWS: FIBERGLASSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Doors34.0% 44.8% 19.4% 46.2% 23.5% 30.8% 34.4% 34.6% 41.0% 39.5% 9.5%

Weathershield 18.4% 0.0% 35.5% 23.1% 11.8% 7.7% 23.4% 11.5% 12.8% 14.0% 38.1%

Pella Impervia 10.7% 13.8% 9.7% 7.7% 11.8% 0.0% 7.8% 23.1% 15.4% 7.0% 9.5%

Milgard 9.7% 0.0% 3.2% 0.0% 52.9% 15.4% 4.7% 19.2% 7.7% 4.7% 23.8%

None of these 27.2% 41.4% 32.3% 23.1% 0.0% 46.2% 29.7% 11.5% 23.1% 34.9% 19.0%


397

WINDOWS: FIBERGLASSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Doors6.03 5.91 6.04 6.21 5.93 6.38 6.00 5.95 6.27 5.94 5.73

Pella Impervia 5.49 4.68 5.96 5.25 6.00 5.83 5.60 5.15 5.48 5.24 6.00

Milgard 5.31 3.75 5.75 4.62 5.81 5.67 5.18 5.45 5.25 5.00 5.70

Weathershield 5.19 4.44 5.85 5.26 4.88 5.57 5.39 4.61 5.04 5.04 5.77

InLine 4.42 3.80 4.67 5.00 5.00 4.00 4.78 3.00 4.50 3.50 5.00


398

WINDOWS: FIBERGLASSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.35 6.24 6.23 6.46 6.59 5.85 6.38 6.54 6.38 6.35 6.29


dealer6.11 6.24 5.74 6.31 6.24 5.85 6.11 6.23 5.95 6.28 6.05


Product price 5.99 6.07 5.94 5.88 6.12 5.54 6.05 6.08 5.95 5.88 6.29







399

WINDOWS: VINYLBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 85.6% 80.0% 83.3% 83.3% 100.0% 76.5% 89.0% 78.6% 91.2% 75.6% 96.0%

CertainTeed 51.0% 55.0% 50.0% 50.0% 50.0% 35.3% 58.9% 28.6% 50.0% 48.9% 56.0%


Crestline 42.3% 35.0% 35.7% 70.8% 27.8% 47.1% 45.2% 21.4% 47.1% 37.8% 44.0%

Milgard 41.3% 10.0% 40.5% 29.2% 94.4% 35.3% 43.8% 35.7% 29.4% 40.0% 60.0%

Ply Gem Windows 40.4% 10.0% 64.3% 29.2% 33.3% 29.4% 41.1% 50.0% 26.5% 44.4% 52.0%

Alcoa 37.5% 35.0% 47.6% 20.8% 38.9% 41.2% 37.0% 35.7% 41.2% 28.9% 48.0%

ThermaStar by Pella 36.5% 40.0% 33.3% 29.2% 50.0% 23.5% 41.1% 28.6% 38.2% 33.3% 40.0%

Hurd Windows and Doors 35.6% 30.0% 33.3% 37.5% 44.4% 29.4% 39.7% 21.4% 38.2% 33.3% 36.0%

Atrium 33.7% 10.0% 47.6% 20.8% 44.4% 0.0% 43.8% 21.4% 26.5% 35.6% 40.0%

Simonton 29.8% 30.0% 35.7% 37.5% 5.6% 29.4% 30.1% 28.6% 23.5% 37.8% 24.0%

Weather Shield/Visions 2000 29.8% 25.0% 28.6% 37.5% 27.8% 29.4% 31.5% 21.4% 23.5% 33.3% 32.0%

Cascade Windows 25.0% 20.0% 11.9% 37.5% 44.4% 29.4% 27.4% 7.1% 26.5% 28.9% 16.0%

Alside 24.0% 25.0% 23.8% 29.2% 16.7% 17.6% 26.0% 21.4% 20.6% 28.9% 20.0%

BetterBilt 24.0% 30.0% 33.3% 16.7% 5.6% 17.6% 26.0% 21.4% 26.5% 28.9% 12.0%


CWD Windows and Doors

by Ply Gem14.4% 10.0% 14.3% 12.5% 22.2% 11.8% 13.7% 21.4% 14.7% 13.3% 16.0%



400

WINDOWS: VINYLBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Great Lakes Windows by Ply Gem 14.4% 15.0% 9.5% 20.8% 16.7% 5.9% 17.8% 7.1% 14.7% 13.3% 16.0%

Capitol 13.5% 15.0% 19.0% 12.5% 0.0% 0.0% 16.4% 14.3% 8.8% 15.6% 16.0%

Reynolds 9.6% 10.0% 11.9% 4.2% 11.1% 5.9% 11.0% 7.1% 5.9% 6.7% 20.0%

Alliance Window Systems 7.7% 5.0% 7.1% 12.5% 5.6% 5.9% 6.8% 14.3% 2.9% 6.7% 16.0%

PGT WinGuard 7.7% 5.0% 16.7% 0.0% 0.0% 5.9% 6.8% 14.3% 5.9% 4.4% 16.0%

Royal Group 7.7% 15.0% 9.5% 4.2% 0.0% 5.9% 9.6% 0.0% 8.8% 6.7% 8.0%

YKK AP 6.7% 5.0% 11.9% 4.2% 0.0% 0.0% 8.2% 7.1% 5.9% 8.9% 4.0%

Pollard Windows Inc. 2.9% 5.0% 2.4% 0.0% 5.6% 0.0% 4.1% 0.0% 2.9% 0.0% 8.0%

Superseal 1.9% 10.0% 0.0% 0.0% 0.0% 0.0% 2.7% 0.0% 2.9% 0.0% 4.0%

None of these 1.9% 5.0% 0.0% 4.2% 0.0% 0.0% 1.4% 7.1% 2.9% 2.2% 0.0%


401

WINDOWS: VINYLBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 44.2% 50.0% 33.3% 50.0% 55.6% 47.1% 39.7% 64.3% 50.0% 40.0% 44.0%


Ply Gem Windows 15.4% 0.0% 21.4% 12.5% 22.2% 23.5% 12.3% 21.4% 11.8% 13.3% 24.0%

CertainTeed 14.4% 30.0% 4.8% 20.8% 11.1% 0.0% 20.5% 0.0% 23.5% 11.1% 8.0%


Milgard 13.5% 5.0% 2.4% 4.2% 61.1% 11.8% 12.3% 21.4% 8.8% 13.3% 20.0%

Simonton 9.6% 15.0% 7.1% 12.5% 5.6% 11.8% 8.2% 14.3% 2.9% 20.0% 0.0%

Atrium 7.7% 0.0% 14.3% 4.2% 5.6% 0.0% 9.6% 7.1% 5.9% 8.9% 8.0%

Crestline 7.7% 0.0% 7.1% 20.8% 0.0% 11.8% 6.8% 7.1% 8.8% 8.9% 4.0%


Alside 5.8% 10.0% 2.4% 8.3% 5.6% 11.8% 4.1% 7.1% 2.9% 6.7% 8.0%


Alcoa 3.8% 10.0% 4.8% 0.0% 0.0% 0.0% 5.5% 0.0% 5.9% 2.2% 4.0%


PGT WinGuard 3.8% 0.0% 9.5% 0.0% 0.0% 5.9% 2.7% 7.1% 2.9% 2.2% 8.0%

Cascade Windows 1.9% 0.0% 0.0% 0.0% 11.1% 5.9% 1.4% 0.0% 5.9% 0.0% 0.0%

CWD Windows and Doors by Ply Gem 1.9% 5.0% 2.4% 0.0% 0.0% 0.0% 2.7% 0.0% 2.9% 2.2% 0.0%

YKK AP 1.9% 0.0% 4.8% 0.0% 0.0% 0.0% 1.4% 7.1% 0.0% 4.4% 0.0%

BetterBilt 1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%

Reynolds 1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 0.0% 7.1% 0.0% 2.2% 0.0%

Royal Group 1.0% 0.0% 2.4% 0.0% 0.0% 5.9% 0.0% 0.0% 0.0% 0.0% 4.0%

None of these 12.5% 15.0% 19.0% 4.2% 5.6% 11.8% 12.3% 14.3% 17.6% 6.7% 16.0%


402

WINDOWS: VINYLBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 22.1% 35.0% 19.0% 12.5% 27.8% 29.4% 19.2% 28.6% 26.5% 22.2% 16.0%

Milgard 8.7% 5.0% 0.0% 4.2% 38.9% 11.8% 6.8% 14.3% 8.8% 6.7% 12.0%


CertainTeed 6.7% 10.0% 2.4% 12.5% 5.6% 0.0% 9.6% 0.0% 11.8% 6.7% 0.0%


Ply Gem Windows 6.7% 0.0% 9.5% 4.2% 11.1% 11.8% 5.5% 7.1% 2.9% 6.7% 12.0%

Alside 4.8% 5.0% 2.4% 8.3% 5.6% 11.8% 2.7% 7.1% 0.0% 6.7% 8.0%


Simonton 3.8% 0.0% 4.8% 8.3% 0.0% 0.0% 5.5% 0.0% 2.9% 6.7% 0.0%


Atrium 1.9% 0.0% 2.4% 4.2% 0.0% 0.0% 1.4% 7.1% 2.9% 2.2% 0.0%

Crestline 1.9% 0.0% 2.4% 4.2% 0.0% 0.0% 2.7% 0.0% 2.9% 2.2% 0.0%


BetterBilt 1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%

Cascade Windows 1.0% 0.0% 0.0% 0.0% 5.6% 5.9% 0.0% 0.0% 2.9% 0.0% 0.0%

CWD Windows and Doors

by Ply Gem1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%

PGT WinGuard 1.0% 0.0% 2.4% 0.0% 0.0% 5.9% 0.0% 0.0% 0.0% 0.0% 4.0%

Reynolds 1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 0.0% 7.1% 0.0% 2.2% 0.0%

YKK AP 1.0% 0.0% 2.4% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%

None of these 13.5% 15.0% 21.4% 4.2% 5.6% 17.6% 12.3% 14.3% 17.6% 8.9% 16.0%


403

WINDOWS: VINYLQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

YKK AP 6.00 4.00 6.40 6.00 0.00 0.00 5.83 7.00 6.00 6.50 4.00

ThermaStar by Pella 5.58 5.88 5.29 5.80 5.67 5.00 5.64 5.75 5.67 5.71 5.30

Weather Shield/Visions 2000 5.41 5.80 5.67 4.86 5.20 5.00 5.43 6.00 5.57 5.86 4.50

PGT WinGuard 5.38 4.00 5.57 0.00 0.00 7.00 4.80 6.00 5.00 5.50 5.50

JELD-WEN 5.33 5.69 5.46 4.47 5.67 5.31 5.27 5.73 5.26 5.39 5.33

Simonton 5.30 4.67 5.53 5.25 6.00 4.00 5.52 5.75 5.62 5.44 4.50

Atrium 5.15 5.50 5.20 5.00 5.00 0.00 5.10 6.00 4.78 5.53 4.89

Hurd Windows and Doors 5.14 5.17 5.50 4.25 5.38 5.80 4.96 5.67 4.92 5.21 5.33

Alliance Window Systems 5.12 4.00 5.33 5.33 5.00 6.00 4.40 6.50 6.00 6.00 4.25

CertainTeed 5.12 5.80 5.00 4.70 5.12 5.20 5.17 4.33 4.93 5.48 4.77

Milgard 5.07 4.50 4.53 4.83 5.81 4.67 5.06 5.75 4.60 5.65 4.71

Cascade Windows 5.05 5.00 5.20 4.83 5.12 5.75 4.94 4.00 5.00 5.08 5.00

Great Lakes Windows by Ply Gem 5.00 4.67 5.50 4.75 5.00 7.00 4.83 0.00 4.20 5.60 5.33

Alcoa 4.95 5.83 4.60 5.50 4.86 5.00 5.15 3.80 5.33 5.31 4.17

MI Windows and Doors 4.90 4.00 5.08 5.00 4.50 5.00 4.83 6.00 4.33 4.38 5.56

Reynolds 4.89 4.00 5.20 4.00 5.00 0.00 4.62 7.00 4.00 5.33 4.80



404

WINDOWS: VINYLQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Silver Line (an Andersen Company) 4.87 5.09 4.67 5.00 0.00 5.50 4.76 5.33 4.86 4.95 4.70

Alside 4.83 5.40 4.30 5.17 5.00 6.00 4.78 4.00 4.57 5.08 4.60

CWD Windows and Doors by Ply Gem 4.71 4.50 5.00 4.67 4.33 6.00 4.60 4.00 4.00 5.17 5.00

Ply Gem Windows 4.65 4.00 4.70 4.33 5.00 5.00 4.66 4.33 4.62 4.80 4.42

Royal Group 4.62 4.33 5.00 4.00 0.00 5.00 4.57 0.00 4.67 4.67 4.50

BetterBilt 4.58 4.20 4.36 5.50 6.00 5.00 4.63 4.00 4.50 4.69 4.33

Crestline 4.49 5.00 4.67 4.20 4.20 5.00 4.32 5.00 4.50 4.62 4.27

Pollard Windows Inc. 4.00 4.00 2.00 0.00 6.00 0.00 4.00 0.00 2.00 0.00 5.00

Capitol 3.85 3.67 3.75 4.50 0.00 0.00 4.00 3.00 4.00 3.71 4.00

Superseal 3.50 3.50 0.00 0.00 0.00 0.00 3.50 0.00 3.00 0.00 4.00


405

WINDOWS: VINYLImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



dealer6.14 6.00 6.31 6.17 5.89 6.35 6.10 6.14 6.21 6.27 5.84

Warranty 6.12 6.00 6.24 6.29 5.72 6.59 5.96 6.36 6.15 6.20 5.92

Product price 6.02 5.70 6.19 6.21 5.72 6.24 6.03 5.71 6.06 6.04 5.92








406

WINDOWS: WOOD & CLAD -WOODBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 92.5% 95.7% 90.6% 96.6% 86.4% 100.0% 86.8% 97.1% 95.2% 92.2% 84.6%

Pella 88.7% 91.3% 90.6% 89.7% 81.8% 94.7% 84.9% 91.2% 85.7% 90.2% 92.3%

JELD-WEN 86.8% 87.0% 87.5% 89.7% 81.8% 89.5% 84.9% 88.2% 81.0% 90.2% 92.3%

Marvin 84.9% 91.3% 81.2% 89.7% 77.3% 84.2% 81.1% 91.2% 88.1% 80.4% 92.3%

Weathershield 62.3% 69.6% 68.8% 62.1% 45.5% 73.7% 56.6% 64.7% 66.7% 56.9% 69.2%

Peachtree 56.6% 69.6% 59.4% 55.2% 40.9% 57.9% 54.7% 58.8% 59.5% 56.9% 46.2%

Kolbe & Kolbe 54.7% 65.2% 53.1% 58.6% 40.9% 52.6% 50.9% 61.8% 57.1% 52.9% 53.8%


Crestline 50.9% 52.2% 43.8% 72.4% 31.8% 47.4% 52.8% 50.0% 47.6% 52.9% 53.8%

Eagle 43.4% 52.2% 34.4% 51.7% 36.4% 36.8% 39.6% 52.9% 47.6% 41.2% 38.5%

Milgard 38.7% 21.7% 37.5% 24.1% 77.3% 31.6% 35.8% 47.1% 21.4% 47.1% 61.5%

Ply Gem Windows 38.7% 52.2% 46.9% 27.6% 27.3% 42.1% 34.0% 44.1% 38.1% 37.3% 46.2%

Windsor Windows and Doors 32.1% 30.4% 31.2% 37.9% 27.3% 31.6% 22.6% 47.1% 33.3% 29.4% 38.5%

Sierra-Pacific 24.5% 21.7% 18.8% 20.7% 40.9% 21.1% 15.1% 41.2% 9.5% 33.3% 38.5%

Thermal Gard 21.7% 30.4% 12.5% 24.1% 22.7% 21.1% 17.0% 29.4% 19.0% 21.6% 30.8%

Lincoln 20.8% 26.1% 25.0% 17.2% 13.6% 10.5% 11.3% 41.2% 21.4% 21.6% 15.4%

Bilt Best 17.9% 21.7% 12.5% 27.6% 9.1% 26.3% 11.3% 23.5% 11.9% 21.6% 23.1%

Vetter 15.1% 21.7% 12.5% 20.7% 4.5% 5.3% 11.3% 26.5% 11.9% 17.6% 15.4%

Loewen 13.2% 13.0% 9.4% 17.2% 13.6% 5.3% 5.7% 29.4% 11.9% 9.8% 30.8%


407

WINDOWS: WOOD & CLAD -WOODBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 50.9% 78.3% 40.6% 51.7% 36.4% 57.9% 58.5% 35.3% 57.1% 49.0% 38.5%

JELD-WEN 40.6% 34.8% 40.6% 41.4% 45.5% 52.6% 39.6% 35.3% 33.3% 49.0% 30.8%

Pella 34.0% 39.1% 40.6% 31.0% 22.7% 36.8% 39.6% 23.5% 35.7% 37.3% 15.4%

Marvin 28.3% 43.5% 15.6% 37.9% 18.2% 36.8% 22.6% 32.4% 28.6% 31.4% 15.4%

Weathershield 13.2% 17.4% 21.9% 3.4% 9.1% 15.8% 7.5% 20.6% 11.9% 15.7% 7.7%

Kolbe & Kolbe 10.4% 17.4% 6.2% 13.8% 4.5% 21.1% 3.8% 14.7% 9.5% 9.8% 15.4%

Milgard 9.4% 8.7% 3.1% 6.9% 22.7% 15.8% 9.4% 5.9% 4.8% 13.7% 7.7%

Ply Gem Windows 8.5% 8.7% 6.2% 6.9% 13.6% 15.8% 7.5% 5.9% 2.4% 9.8% 23.1%

Crestline 7.5% 4.3% 3.1% 20.7% 0.0% 21.1% 7.5% 0.0% 0.0% 11.8% 15.4%

Peachtree 7.5% 13.0% 6.2% 6.9% 4.5% 15.8% 5.7% 5.9% 9.5% 7.8% 0.0%

Sierra-Pacific 6.6% 8.7% 3.1% 0.0% 18.2% 10.5% 3.8% 8.8% 2.4% 9.8% 7.7%

Eagle 5.7% 13.0% 3.1% 0.0% 9.1% 10.5% 1.9% 8.8% 2.4% 9.8% 0.0%

Lincoln 3.8% 8.7% 6.2% 0.0% 0.0% 5.3% 0.0% 8.8% 4.8% 3.9% 0.0%


Thermal Gard 1.9% 4.3% 0.0% 0.0% 4.5% 5.3% 1.9% 0.0% 0.0% 3.9% 0.0%

Bilt Best 0.9% 4.3% 0.0% 0.0% 0.0% 5.3% 0.0% 0.0% 0.0% 2.0% 0.0%


Loewen 0.9% 4.3% 0.0% 0.0% 0.0% 5.3% 0.0% 0.0% 0.0% 2.0% 0.0%

Vetter 0.9% 4.3% 0.0% 0.0% 0.0% 5.3% 0.0% 0.0% 0.0% 2.0% 0.0%

None of these 4.7% 4.3% 3.1% 0.0% 13.6% 5.3% 3.8% 5.9% 2.4% 7.8% 0.0%


408

WINDOWS: WOOD & CLAD -WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 33.0% 52.2% 25.0% 37.9% 18.2% 31.6% 39.6% 23.5% 38.1% 31.4% 23.1%

JELD-WEN 17.0% 4.3% 21.9% 17.2% 22.7% 21.1% 13.2% 20.6% 14.3% 17.6% 23.1%

Marvin 15.1% 17.4% 12.5% 20.7% 9.1% 10.5% 13.2% 20.6% 11.9% 17.6% 15.4%

Pella 11.3% 17.4% 12.5% 10.3% 4.5% 15.8% 9.4% 11.8% 19.0% 7.8% 0.0%

Sierra-Pacific 3.8% 0.0% 3.1% 0.0% 13.6% 0.0% 1.9% 8.8% 2.4% 3.9% 7.7%

Milgard 2.8% 0.0% 0.0% 3.4% 9.1% 0.0% 5.7% 0.0% 0.0% 5.9% 0.0%

Weathershield 2.8% 0.0% 9.4% 0.0% 0.0% 0.0% 5.7% 0.0% 2.4% 2.0% 7.7%

Crestline 1.9% 0.0% 3.1% 3.4% 0.0% 0.0% 3.8% 0.0% 0.0% 2.0% 7.7%

Kolbe & Kolbe 1.9% 0.0% 0.0% 6.9% 0.0% 5.3% 1.9% 0.0% 2.4% 2.0% 0.0%

Ply Gem Windows 1.9% 0.0% 3.1% 0.0% 4.5% 5.3% 0.0% 2.9% 0.0% 2.0% 7.7%

Lincoln 0.9% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 2.9% 2.4% 0.0% 0.0%

Peachtree 0.9% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 2.9% 2.4% 0.0% 0.0%


None of these 5.7% 8.7% 3.1% 0.0% 13.6% 10.5% 3.8% 5.9% 2.4% 7.8% 7.7%


409

WINDOWS: WOOD & CLAD -WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Marvin 5.79 5.76 5.77 5.88 5.71 5.56 5.74 5.97 6.08 5.51 5.83

Andersen 5.63 5.55 5.66 5.71 5.58 5.95 5.89 5.09 5.75 5.66 5.09

Pella 5.31 5.05 5.62 4.88 5.76 5.50 5.51 4.90 5.58 5.20 4.91

Kolbe & Kolbe 5.31 5.53 5.41 5.06 5.22 5.50 5.52 4.95 5.54 5.30 4.57

Weathershield 4.95 4.75 5.36 4.78 4.70 4.86 5.17 4.73 5.21 4.83 4.56

JELD-WEN 4.91 4.90 5.32 4.56 4.78 5.29 4.98 4.60 5.27 4.83 4.25

Peachtree 4.80 4.81 4.74 4.94 4.67 5.73 5.07 3.90 4.80 4.90 4.33

Hurd Windows and Doors 4.74 4.64 4.83 4.73 4.70 5.25 4.96 4.27 5.00 4.35 5.00

Eagle 4.71 4.33 5.18 4.64 4.75 4.43 5.00 4.50 5.11 4.33 4.80

Milgard 4.63 3.80 4.17 4.57 5.24 4.50 5.05 4.19 4.56 4.71 4.50

Windsor Windows and Doors 4.61 4.43 4.80 4.30 5.00 5.00 4.82 4.31 5.08 4.40 4.00

Sierra-Pacific 4.58 3.40 4.33 4.17 5.67 4.00 5.25 4.36 5.50 4.59 3.80

Ply Gem Windows 4.41 4.17 4.53 4.00 5.17 4.25 4.56 4.33 5.00 4.00 4.17

Lincoln 4.41 4.50 4.75 3.40 5.00 3.50 5.17 4.21 4.89 4.45 2.00

Crestline 4.38 4.92 4.77 3.81 4.43 5.11 4.54 3.69 4.79 4.15 4.14

Loewen 4.29 3.67 4.00 4.20 5.33 4.00 4.33 4.30 5.00 3.80 4.00

Thermal Gard 4.05 4.29 2.67 3.86 4.80 5.25 4.22 3.33 3.86 4.27 3.75

Bilt Best 3.94 4.25 5.00 3.38 3.50 4.25 3.67 4.00 5.00 4.10 1.67

Vetter 3.81 3.80 4.00 3.50 5.00 4.00 4.33 3.44 4.20 3.89 2.50


410

WINDOWS: WOOD & CLAD -WOODImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.47 6.52 6.69 6.31 6.32 6.37 6.45 6.56 6.55 6.47 6.23


dealer6.14 6.30 6.19 6.10 5.95 6.00 6.30 5.97 6.19 6.22 5.69


Product price 6.09 6.35 6.31 5.86 5.82 6.16 6.17 5.94 6.00 6.24 5.85







411

WINDOWS: SKYLIGHT/ROOFBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Velux 84.0% 95.2% 85.7% 79.4% 78.3% 100.0% 80.6% 87.5% 89.6% 79.1% 80.0%

Andersen 77.4% 81.0% 78.6% 79.4% 69.6% 71.4% 77.6% 78.1% 83.3% 72.1% 73.3%

Solatube 61.3% 52.4% 60.7% 61.8% 69.6% 71.4% 58.2% 65.6% 64.6% 51.2% 80.0%

Weathershield 39.6% 38.1% 39.3% 44.1% 34.8% 42.9% 35.8% 46.9% 39.6% 34.9% 53.3%

Sun Tunnel 31.1% 28.6% 39.3% 26.5% 30.4% 42.9% 23.9% 43.8% 39.6% 16.3% 46.7%

Alcoa 27.4% 23.8% 32.1% 26.5% 26.1% 28.6% 28.4% 25.0% 22.9% 25.6% 46.7%

Wasco 27.4% 28.6% 28.6% 29.4% 21.7% 42.9% 25.4% 28.1% 31.2% 25.6% 20.0%

Sun-Tek Mfg 11.3% 0.0% 14.3% 17.6% 8.7% 14.3% 13.4% 6.2% 10.4% 4.7% 33.3%

ODL 9.4% 4.8% 14.3% 11.8% 4.3% 0.0% 10.4% 9.4% 8.3% 7.0% 20.0%

U.S. Sunlight Corp. 8.5% 4.8% 10.7% 5.9% 13.0% 0.0% 6.0% 15.6% 10.4% 7.0% 6.7%

None of these 1.9% 0.0% 0.0% 2.9% 4.3% 0.0% 1.5% 3.1% 2.1% 2.3% 0.0%


412

WINDOWS: SKYLIGHT/ROOFBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Velux 66.0% 76.2% 67.9% 67.6% 52.2% 57.1% 62.7% 75.0% 72.9% 67.4% 40.0%

Andersen 28.3% 42.9% 14.3% 35.3% 21.7% 28.6% 29.9% 25.0% 33.3% 27.9% 13.3%

Solatube 17.9% 0.0% 25.0% 20.6% 21.7% 0.0% 20.9% 15.6% 12.5% 16.3% 40.0%

Sun Tunnel 7.5% 4.8% 7.1% 11.8% 4.3% 14.3% 7.5% 6.2% 0.0% 7.0% 33.3%

Weathershield 7.5% 4.8% 10.7% 11.8% 0.0% 0.0% 10.4% 3.1% 4.2% 7.0% 20.0%

Alcoa 2.8% 0.0% 7.1% 0.0% 4.3% 0.0% 4.5% 0.0% 0.0% 4.7% 6.7%

ODL 2.8% 4.8% 7.1% 0.0% 0.0% 0.0% 3.0% 3.1% 2.1% 4.7% 0.0%

Sun-Tek Mfg 0.9% 0.0% 0.0% 2.9% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 6.7%

U.S. Sunlight Corp. 0.9% 0.0% 0.0% 0.0% 4.3% 0.0% 0.0% 3.1% 2.1% 0.0% 0.0%

None of these 6.6% 9.5% 7.1% 5.9% 4.3% 0.0% 7.5% 6.2% 8.3% 7.0% 0.0%


413

WINDOWS: SKYLIGHT/ROOFBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Velux 61.3% 71.4% 64.3% 61.8% 47.8% 57.1% 59.7% 65.6% 64.6% 67.4% 33.3%

Andersen 18.9% 19.0% 10.7% 23.5% 21.7% 28.6% 20.9% 12.5% 18.8% 20.9% 13.3%

Solatube 6.6% 0.0% 7.1% 5.9% 13.0% 0.0% 7.5% 6.2% 6.2% 2.3% 20.0%

Alcoa 1.9% 0.0% 3.6% 0.0% 4.3% 0.0% 3.0% 0.0% 0.0% 2.3% 6.7%

Sun Tunnel 1.9% 0.0% 0.0% 2.9% 4.3% 14.3% 0.0% 3.1% 0.0% 0.0% 13.3%

U.S. Sunlight Corp. 0.9% 0.0% 0.0% 0.0% 4.3% 0.0% 0.0% 3.1% 2.1% 0.0% 0.0%

Weathershield 0.9% 0.0% 3.6% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 6.7%

None of these 7.5% 9.5% 10.7% 5.9% 4.3% 0.0% 7.5% 9.4% 8.3% 7.0% 6.7%


414

WINDOWS: SKYLIGHT/ROOFQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Velux 6.33 6.30 6.42 6.33 6.22 6.00 6.39 6.29 6.37 6.38 6.00

Andersen 5.83 5.41 6.05 5.85 5.94 5.40 6.00 5.56 5.78 5.97 5.64

Weathershield 5.56 5.88 6.00 5.36 5.00 4.33 5.78 5.47 5.50 5.40 6.00

U.S. Sunlight Corp. 5.38 7.00 5.00 5.00 5.33 0.00 6.33 4.80 5.00 6.00 5.00

Solatube 5.30 4.91 5.41 5.15 5.62 5.00 5.39 5.19 5.20 5.50 5.17

ODL 5.11 6.00 5.25 5.00 4.00 0.00 5.50 4.33 5.00 5.33 5.00

Alcoa 5.07 5.00 5.33 5.12 4.67 5.00 5.44 4.25 5.10 5.27 4.71

Wasco 5.07 4.83 5.25 4.78 5.60 4.67 5.12 5.11 4.93 5.18 5.33

Sun Tunnel 4.75 4.50 4.64 5.25 4.57 5.33 4.80 4.57 4.61 4.86 5.00

Sun-Tek Mfg 4.45 0.00 4.50 4.60 4.00 5.00 4.75 3.00 3.75 4.50 5.00


415

WINDOWS: SKYLIGHT/ROOFImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.23 5.95 6.43 6.00 6.57 5.71 6.27 6.25 6.21 6.19 6.40



dealer6.00 5.76 6.25 6.09 5.78 6.14 6.01 5.94 6.17 6.05 5.33

Product price 5.79 5.57 6.07 5.88 5.52 6.00 5.73 5.88 5.92 5.70 5.67






2017 BUILDER - Amazon Simple Storage Service€¦ · Crown Point Cabinetry Wood-Mode. 2017 Builder...

Documents

Transcript of 2017 BUILDER - Amazon Simple Storage Service€¦ · Crown Point Cabinetry Wood-Mode. 2017 Builder...