MEDIA GUIDE

2017 - 2018

RE-IMAGINING WHAT A MEDIA COMPANY CAN BE

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POWERFUL BRANDS & MARKETING EXPERTISEStarMedia is a subsidiary of the USA TODAY NETWORK and the parent company of The Indianapolis Star and IndyStar. We are a leading next-gen media company empowering Central Indiana communities and businesses to connect, act & thrive.

As an integrated marketing solutions provider, we have expertise in all media - from print & online display to PPC, social, email, mobile, apps, video, direct mail, events and everything in between.

Local Leaders with National ReachThrough IndyStar print & digital content, we’re in the homes and hands of over 735,000 Indianapolis-area adults every week. We provide the insights, tools, and means to reach the largest footprint of engaged and influential buyers in Central Indiana.

But our reach extends coast to coast. Fueled by the power of the USA TODAY NETWORK - we reach over one hundred million people every month nationally through a vast portfolio of print & digital products.

SOURCE: 2017 SCARBOROUGH, R1. INDIANAPOLIS. INTEGRATED NEWSPAPER AUDIENCE.

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FROM COAST TO COASTAL Montgomery

AR Mountain Home

AZ Phoenix

CA Palm Springs

Redding

Salinas

Ventura

Visalia

CO Ft. Collins

DE Wilmington

FL Brevard

Fort Myers

Naples

Pensacola

Stuart

Tallahassee

GU Hagåtña

IA Des Moines

Iowa City

IN Evansville

Indianapolis

Lafayette

Muncie

Richmond

KY Henderson

Louisville

LA Alexandria

Lafayette

Monroe

Opelousas

Shreveport

MD Salisbury

MI Battle Creek

Berkley

Detroit

Lansing

Livingston

Port Huron

MN St. Cloud

MO Springfield

MS Hattiesburg

Jackson

MT Great Falls

NC Asheville

NJ Asbury Park

Bridgewater

Cherry Hill

Morristown

Vineland

Bergen

Passaic

Morris

Hudson

Sussex

NY Binghamton

Elmira

Ithaca

Poughkeepsie

Rochester

Westchester

NM Alamogordo

Carlsbad

Deming

Farmington

Las Cruces

Silver City

NV Reno

OH Bucyrus

Chillicothe

Cincinnati

Coshocton

Fremont

Lancaster

Mansfield

Marion

Newark

Port Clinton

Zanesville

OR Salem

PA Chambersburg

Flipside

Hanover

Lebanon

York

SC Anderson

Greenville

SD Sioux Falls

TN Clarksville

Jackson

Knoxville

Memphis

Murfreesboro

Nashville

TX Abilene

Corpus Christi

El Paso

Reach Local HQ

San Angelo

Wichita Falls

UT St. George

VA Staunton

VT Burlington

WA Bremerton

WI Appleton

Fond Du Lac

Green Bay

Manitowoc

Marshfield

Metro Parent

Milwaukee

Oshkosh

Sheboygan

State Farmer

Stevens Point

Wausau

Wisconsin Rapids

CA

NV

UTCO

AZNM

TX

OKAR

MSAL GA

SC

NC

VA

KY

TN

WV

WA

OR

ID

MT ND

KS

NE

SD

WY

MN

IA

MO

IL

WI

MI

IN

OH

PA

MDDE

NJ

NY MA

CTRI

ME

NH

VT

FL

LA

GUAM

Strategy• Media Planning & Trends

• Audience Targeting

• Customer Profiling

• Industry Insights

• Consumer Trends

• Store Location Analysis

• Creative Development

• Brand Messaging

Digital Marketing• Mobile Marketing

• Digital Video

• Branded Content

• Display Advertising

• Ad Network

• Retargeting

• PPC & SEM

• Web Development

• Email Marketing

• Social Media

• High Impact Advertising

Specialty• Custom Publications

• Preprints (Total Market Coverage)

• Events

• Direct Mail

CAPABILITIES INCLUDE

MARKETING THAT’S NOT

ONE-SIZE-FITS-ALL

WE LISTEN. PROVIDE LOCAL INSIGHTS. STRATEGIZE & CREATE. DELIVER RESULTS.

We work with you to determine what works best for your situation based on your goals and what you’re trying to accomplish. Our solutions are not "one-and-done" programs. Our process involves using the latest market research and best practices. We also utilize real-time analytics to optimize your marketing campaign for maximum results.

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INVEST IN THEIR HOMES

WE DELIVER A PREMIUM AUDIENCE

OUR CONTENT ENGAGES HIGH-VALUE CONSUMERS

SPEND MORE TIME & MONEY ONLINE

HEALTH FOCUSED

HAVE A PASSION FOR FOOD

GET AROUND TOWN

LOVE THEIR SPORTS

HIGHLY EDUCATED

We reach 51% of metro adults who spent $2,500+ online (past year)

METRO MARKET ADULTS A18+ | INDYSTAR AVG ISSUE DAILY OR SUNDAY PRINT OR E-EDITION READERS OR INDYSTAR.COM VISITORS PAST 30 DAYS. SOURCE: 2017 SCARBOROUGH, R1 INDIANAPOLIS

66% of our audience has a college or advanced degree

265,000 of our readers spend an average of 10+ hours online each week

We reach 50% of metro adults who have planned home improvements in the next year

88% of our readers have dined at a sit-down restaurant in the past month

We reach 55% of households planning to buy a new car in the next year

336,375 of our readers have attended a professional sporting event in the past year

Over 44,000 of our readers discussed a health ad with a friend or relative (past year)

Marketing is not just about reaching people; it's about reaching the right people, motivating them & inspiring them to act. IndyStar attracts a premium audience because it delivers a premium content experience that is both relevant and engaging.

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MILLIONAVG MONTHLY MOBILE PAGE VIEWS

INDYSTAR EMPOWERS COMMUNITIES TO CONNECT, ACT AND THRIVE

MILLION MOBILE-ONLY UNIQUE VISITORS A MONTH

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LEADING INDIANAPOLIS-BASED APPS FOR NEWS, SPORTS & ENTERTAINMENT

7.6 ONLINE | INDYSTAR.COM

OVER 3 MILLION UNIQUE VISITORS

AVERAGE MONTHLY PAGE VIEWS:

17 MILLION

- VIDEO VIEWS A MONTH:

1.3 MILLIONLOCAL NEWS LEADER INDIANAPOLIS DESKTOP RANKINGS

SOURCE: COMSCORE, 6-MONTH AVERAGE JAN-JUN 2017;LOCAL AUDIENCE: SCARBOROUGH, R1 2017 INDIANAPOLIS DMA (YESTERDAY VISITORS)

Consumers turn to the IndyStar every day because they value what we offer: trusted news & information, events, sports and entertainment. Our content is relevant and engaging, delivered in variety of formats to engage with consumers anytime, anywhere.

CONTENT THAT DELIVERS

171K+ FACEBOOK LIKES

83%232K+ TWITTER FOLLOWERS

29K+ INSTAGRAM FOLLOWERS

SOCIAL | INDYSTARAS OF AUGUST 2017

MOBILE | INDYSTAR

LOCAL AUDIENCE SNAPSHOTMEDIAN AGE: 48 | MEDIAN HOUSEHOLD INCOME $91K+

HAVE COLLEGE OR ADVANCED DEGREE

82% HAVE MADE A CHARITABLE CONTRIBUTION IN THE PAST YEAR

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#1 DAILYNEWSPAPER IN CIRCULATION

52% ARE EMPLOYED

57%HOUSEHOLDS ARE MORE LIKELY TO USE COUPONS MORE THAN 1X WEEK

HOUSEHOLD INCOME OF

$100K32% SCARBOROUGH, R1, 2017, INDIANAPOLIS METRO.

INDYSTAR AVG ISSUE DAILY OR SUNDAY PRINT OR E-EDITION READERS

Consumers turn to the IndyStar every day because they value what we offer: trusted news & information, events, sports and entertainment. Our content is relevant and engaging, delivered in variety of formats to engage with consumers anytime, anywhere.

CENTRAL INDIANA’S

AUDIENCE SNAPSHOT

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PRINT IS TANGIBLE CREDIBLE, TARGETED

& ENGAGING

• Display Advertising

• Retargeting

• SEO

• Email Marketing

• Ad Network

• PPC & SEM

• Web Development

• Social Media Marketing

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EXTENDING YOUR MARKETING REACH

Feature ads on thousands of destination sites across our

targeted ad network.

Increase conversions and recapture lost leads with site

retargeting bringing customers back to you while they're

searching for the competition.

DIGITAL MARKETING

OUR DIGITAL EXPERTS ARE HERE FOR YOUR BUSINESS

We can help you improve brand awareness in the community, promote your products and services, boost search rankings, and

attract and retain your target consumers.

Mobile Marketing

PREMIER DIGITAL SOLUTIONS

Reach consumers wherever they are. Put your message in the palm of their hands, in-line with the information they seek.

OPTIMIZING FOR SUCCESS From ad performance results to traffic and revenue metrics

– StarMedia can work with you to provide regular campaign

reporting and that enable you to get the most from

your campaign.

Digital Video

Move your customers to take action. Capture attention and drive conversion with this engaging format.

Branded Content

Educate and inform consumers while building brand affinity. Become a trusted resource providing content they want.

High Impact Ads

Break through with eye-catching, interactive formats. These ads out-perform for outstanding results.

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LEAP OFF THE SCREEN

Drop Down Ad UnitPUSHDOWN

Full Screen Cinematic Ad UnitGRAVITY

Pop Out Interactive Ad UnitTAKEOVER

HIGH IMPACT DIGITAL ADS

Our high impact digital portfolio offers powerful online advertising options that engage, involve, and motivate customers with rich-media features like audio and video, animated elements, and interactive live links. These ads generate more clicks, drive more branded searches, draw more viewer interaction, and create higher response rates than other online formats.

GRAVITY Mobile | Desktop

Demand attention with an immersive, cinematic experience right on the homepage. Video sells your story with sight, sound, and motion.

INTERACTIVE TAKEOVER Desktop

Total dominance. Take over the entire screen, avoiding clutter and competing messages to capture attention with audio, video, and product showcases.

PUSHDOWN Desktop

Put your message on top by expanding downward to take center stage with video, audio, and live links to drive direct action.

TRANSITIONAL Desktop

Grab consumer attention when they’re most engaged. Viewers interact with your message, including rich media, photo gal-leries, and more.

HERO-FLIP Desktop

Make your message the homepage hero. Your message flips open, putting your brand front and center on the page and prime for interaction.

FIRST IMPRESSION Mobile

Prominent positioning of your message shows once to every unique visitor per day. Displays on any mobile web page on the user’s first entry to our site.

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Throughout the year we produce a series of events designed to engage, celebrate and entertain the community. Contact us today to learn more about custom sponsorship and activation opportunities.

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FOOD & WINEATTRACTING EPICUREANS NEAR AND FAR

IndyStar’s Food & Wine Experience features celebrity chef’s, wine tastings, intimate dinners, master classes, the latest trends, products and local food - and more. October 2017 | Estimated Attendance: 3,000

INDIANA SPORTS AWARDSCAPTURING THE PASSION. CONNECTING THE COMMUNITY.

Our year-long program offers a unique way to engage high school athletes, students, parents, coaches and fans in the local community through engaging content, fan voting and spring awards event. April 2018 | Estimated Attendance: 1,000+

STORYTELLERS PROJECTDEDICATED TO CONNECTING DIVERSE PEOPLE, COMMUNITIES AND ORGANIZATIONS THROUGH TRUE, FIRST-PERSON STORYTELLING

The Storytellers Project is a series of live storytelling nights. USA Today Network newsroom curate and host nights of true, first-person stories from neighbors and Notables. Dates To Be Announced

CROWDPLEASERS

REACH THE AUDIENCE YOU WANT From total market coverage with geographic targeting capabilities to connecting with car buyers and job seekers, we have the brands, tools and expertise to deliver the right customer, at the right time, in the right place.

TARGETED INTEREST

BUYERS EDGECENTRAL INDIANA’S TOTAL MARKET COVERAGE SOLUTION This high visibility full-color publication is published every Thursday and inserted into the Indianapolis Star and direct mailed to non-subscribers, covering nearly 100% of the market. Five geographic zones are available for targeting.

CUSTOM PUBLICATIONSTELL YOUR STORY IN YOUR OWN WORDS StarMedia Custom Publications offer a unique and engaging way to connect with a specific audience within an editorial environment. From motivating purchasing decisions, bringing awareness to an event or cause, to enhancing visibility for your brand – we offer a variety of ways to connect with engaged consumers.

2017 Themes Include: Health, Arts & Entertainment, Education, Kids, Seniors, High School Sports, Sports, Business, Automotive, Local Marketplace, Nursing, Beverages and more.

DIRECT MAILA FULL SUITE OF SERVICES Our extensive database makes it easy to target your best customers by demographics, lifestyle trend and/or geography. Not only that, we offer creative development, printing and finishing options at an affordable rate.

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HOMESWHAT'S OURS IS

YOURS

MARKETPLACE SOLUTIONS THAT WORK

Our trusted partnerships deliver in-demand classified solutions, enabling your business to connect with home renters and buyers, job seekers and auto buyers.

Reach consumers wherever they are. Put your message in the palm of their hands, in-line with the information they seek.

APARTMENTS.COMServing renters and property owners nationwide.

CARS.COMA leading online destination that helps car shoppers and owners navigate every turn of car ownership.

THE JOB NETWORKReach the right talent, on the right sites, at the right time with our new data-driven recruitment platform.

LET’S CONNECT

317.444.INDYINDYSTARMEDIA.COM

Facebook facebook.com/IndyStarMedia

Twitter @IndyStarMedia

LinkedIn linkedin.com/company/ starmedia---usa-today-network

StarMedia130 South Meridian StreetIndianapolis, IN 46225