YOUR BENEFITS Going International …

… is important International trade in goods & services worldwide has increased 200-fold in the past 50 years.

… is educational Often you learn a lot more just by living in a foreign culture than by reading a book.

… is challenging Learning new languages and tuning into another culture trains the brain tremendously.

… is fun A typical German League soccer game … a cruise on the river Rhine … travelling in a few hours to Paris, Berlin, Luxembourg, Prague, Brussels or Amsterdam … or just around the corner to Cologne – there is lots to experience while you are here!

Your Outcome

As a successful participant of our programme you will be awarded our “International Management Certificate” and earn 30 ECTS in one semester. This Certificate will enrich your academic record and showcase your international focus.

YOUR COURSE CONTENT

Module International Management (18 ECTS)

This Module covers a broad range of International Business Studies topics:

International Strategy, Organisation & Leadership

E.g., Country Analysis, Market Entry Strategies, International Corporate Strategies, International HRM

International Trade, Finance & Investment

E.g., Globalisation, International Trade Theory, Econo-mic Integration, Export Finance, Foreign Direct Investments

International Marketing

E.g., International Market Research, International Marketing Planning, Marketing-Mix across Borders

Projects and Cases in International Management

Students apply knowledge to practical cases, example: Establishment of a Marketing Plan for the Introduction of “Smoothies” to the US Market

Current Issues in International Management

Guided independent research work on application-oriented topics relevant to the international manager

Excursion “Marketing in 3 Countries” or International Business Game Excursion (winter term): Within one single day you will travel to Belgium, the Netherlands, and through Germany, investigating real-life cases to contrast the different approaches to marketing in these three countries. International Business Game (summer term): Students work in different teams in a global business simulation game with competitive teams in different European countries.

YOUR COURSE CONTENT

Module Comparative International Business Studies (4 ECTS)

Students will establish to explain the differences between Germany and their home country in terms of different criteria in working life. They will discuss how countries can learn from each other.

Module Elective (3 ECTS)

Students will attend an elective. This course may be e.g. Scenario Planning or a German language course. Scenario Planning intends to help students to understand the general importance of scenario planning, to gain familiarity with the principle concepts and techniques of scenario planning, to gain expertise in the effective and efficient application of these concepts and techniques in a real world business situation, to improve their abilities in formulating, presenting and defending own assessments and positions.

Module Intercultural Communication (5 ECTS)

E.g., Cultural Norms and Values, Communicating across Cultural Boundaries, Role Games

All classes are taught in English.

International Management Certificate

APPLICATION For Students from Partner Universities

Please apply through the International Office of your home university.

For Students from Non-Partner Universities

Please apply directly to:

International Welcome Centre Hochschule Bonn-Rhein-Sieg University of Applied Sciences Grantham-Allee 20 53757 Sankt Augustin Germany

Tel: +49 (0)2241 / 865-671 Email: welcome.centre@h-brs.de

Application Forms

For application and housing forms please contact the Welcome Centre by mail: welcome.centre@h-brs.de

Application Deadline

• 30th May for the following Fall term • 30th October for the following Spring term

Ute Schriefers-Jung: ”At the International Office we are committed to giving you support and advice so that your stay here is indeed a life-time experience.”

LOCATION Venue

All lectures are held at:

Campus Rheinbach von-Liebig-Straße 20 53359 Rheinbach Germany Academic Calendar

• Fall term: Mid September – Mid February • Spring term: Mid March – Mid July Semester Contribution (approximate)

• 281,90 � at time of print (https://www.h-brs.de/en/fees) Public Transport

As enrolled student you will have free access to an extensive public transport system that connects Rheinbach with Cologne, Bonn and other cities of the area.

English Language Programme

International Management Certificate

Department of Management Sciences Campus Rheinbach

Upd

ated

05/

2017