2016 Marketing webinar series - Portal€¦ · 2016 Marketing webinar series Simply click on the...

2016 Marketing webinar series

Keep track of the latest marketing support tools all in one place.

Here you will find detailed information on weekly webinars designed to inform you about a range of marketing tools, templates and collateral available to you.

Webinars will be presented by our experienced marketing specialists and will cover a range of topics to assist you in bringing your marketing plan to life.

Welcome to the AMP Financial Planning 2016 Marketing webinar series

Simply click on the topic relevant to

your business to find out more and

register for the session that suits you.

SpeakersAMP Financial Planning marketing specialists are experienced marketers, passionate about helping practices successfully implement strategic marketing solutions. Their focus is on driving growth and maximising revenue generating opportunities.

Natalie BolzonMarketing Specialist – NSW

Anastasia TsangalisMarketing Specialist – VIC & TAS

Christie MatthewsMarketing Specialist – QLD & WA

Angela MooneyMarketing Specialist – NSW

Danielle BordaMarketing Specialist – VIC & SA

Kat ContrerasMarketing Specialist – QLD

Victoria PrettyMarketing Specialist – NSW

Anna Bower-KempMarketing Specialist – SA & NT

Kirsty McKenzieMarketing Specialist – WA

Click a webinar topic for more information and to book a sessionHow to run

successful marketing campaigns

Tools for client communications

How we can help you Digital marketing

MailChimp

Advant Plus

AMP Financial Planning

marketing offer

How to drive client

referralsEnhance your

local marketing activity

Beyond the marketing plan

Websites that connect

Developing a social media

strategy

New business made easy

To book, click on a session below:

Session dates

Thursday, 14 January >

Thursday, 18 February >

Thursday, 17 March >

Thursday, 21 April >

Thursday, 19 May >

Thursday, 23 June >

Thursday, 21 July >

Thursday, 25 August >

Thursday, 22 September >

Thursday, 27 October >

Thursday, 24 November >

Time

11:00 am – 12:00 pm AEDT

11:00 am – 12:00 pm WST

AMP Financial Planning marketing offer

Marketing is an essential part of any business strategy; it is a key driver of growth and revenue.

We offer a range of marketing tools to assist you in promoting your services, connecting with your clients and growing your business.

This webinar provides detailed information on the marketing support available throughout all the stages of your business lifecycle and shows you how you can leverage the tools and resources AMP Financial Planning has to offer.

Join this live webinar and learn how to:

– set up your marketing material – if you are new to AMP Financial Planning

– complete a marketing health check – including websites, advertising, digital marketing and social media

– access tools to help you acquire new clients and grow your business

– communicate with existing and potential clients.


How to run successful marketing campaigns

How we can help you

Digital Marketing



Home Webinar calendar< >

https://attendee.gotowebinar.com/rt/3429183623935062274












Session dates



Thursday, 26 May >

Thursday, 28 July >


Thursday, 1 December >

Time

11:00 am – 12:00 pm AEDT

11:00 am – 12:00 pm WST

Advant Plus

Advant Plus is a powerful, convenient and simple client communications system, specifically built for the needs of advice practices in the financial services industry.

Advant Plus allows you to create your own personalised and customised communications, so you can stay connected with your clients.

Join this hands on session to learn more about Advant Plus and how you can access:

– professionally designed but customisable newsletters, financial insight snapshots and social media posts

– a range of professionally written articles, that allow you to respond to investment markets and current news events

– pre-approved content that is aimed at various segments of the market.

Advant Plus MailChimp


How we can help you

Digital Marketing











Session dates



Thursday, 30 June >



Time

11:00 am – 12:00 pm AEDT

MailChimp is an online email marketing solution that allows you to manage your contacts, send emails to your clients and track results.

Whether you’re an established business or a new start up looking for more efficient ways to communicate with your clients, MailChimp can help you.

Attend this webinar to learn about MailChimp’s tools and features and how you can easily create email campaigns using templates and forms that are suitable for any platform.

This session will focus on how to:

– create, import and manage your client list

– build and deploy email campaigns

– view and understand reporting.

MailChimp

Advant Plus MailChimp


Digital Marketing

How we can help you










Session dates



Thursday, 2 June >




Time

11:00 am – 12:00 pm AEDT

11:00 am – 12:00 pm WST

A social media strategy is an important part of any communication strategy. However, it is not as straightforward as creating a Facebook page and hoping for the best.

Used effectively and consistently it has the potential to increase the value of your client base through engagement with your existing and prospective clients.

Join this session and learn how to develop a social media strategy which maximises your investment in the social space.

This webinar will focus on how to:

– set your social media objectives

– audit your current social media status

– create or improve your social media profiles

– develop a content strategy

– use analytics to track progress.

Plus, learn about the tools and resources available which have been designed to help you have a meaningful presence online.

Developing a social media strategy





How we can help you

Digital Marketing










Session dates

Thursday, 3 March >

Thursday, 5 May >

Thursday, 7 July >



Time

11:00 am – 12:00 pm AEDT


A professional business website is an effective acquisition marketing channel for businesses today.

A website is often the first place that prospective clients will go to evaluate the services and professionalism of a business.

It is essential that you build and maintain a professional website, as information gathering from the Internet has become a key part of the decision making process.

Attend this webinar and learn about the options available to easily build and maintain your website.

This live webinar will focus on how to:

– set up and use our customisable templated website solution

– access the tools and resources available to assist you to manage your independent website

– leverage the tools and resources offered by AMP Financial Planning to make your existing website even more engaging.





How we can help you

Digital Marketing









Session dates


Thursday, 7 April >

Thursday, 9 June >




Time

11:00 am – 12:00 pm AEDT

A marketing plan that outlines realistic action items is critical to your marketing strategy. However, it doesn’t serve its purpose if it is left untouched on a shelf.

We have an extensive suite of marketing resources and tools to help you bring your marketing plan to life and drive business results effectively and efficiently.

Attend this live webinar and learn how to:

– convert objectives and plans into actionable steps

– monitor and evaluate results to determine the effectiveness of your marketing plan

– access AMP Financial Planning’s full suite of campaigns and how to align them to your business plan

– leverage AMP Financial Planning’s customer diagnostic tool to gain a better understanding of your client base.



Enhance your local marketing activity



How we can help you

Digital Marketing










Session dates


Thursday, 12 May >

Thursday, 14 July >



Time

11:00 am – 12:00 pm AEDT


It’s no secret that the majority of new business comes from people who live or work in the area in which you operate.

So, how do you ensure you are getting your business’ brand and services recognised by a wider audience of potential clients?

Local marketing activities can be an effective form of promoting your business or generating quality leads. These activities are designed to ensure your business resonates with your local clients and community.

Join this session and learn how to:

– utilise local marketing activities to engage with individuals, community groups, local businesses and media

– run local area marketing ads

– access advertising templates available

– access the tools and resources available to help you run successful events.





How we can help you

Digital Marketing









Session dates



Thursday, 16 June >



Time

11:00 am – 12:00 pm AEDT

Referrals from satisfied clients, business associates and friends are regarded by most business owners as the most profitable source of new business.

Join us and learn how to use marketing tools to identify opportunities and attract new clients by making the most of your existing client relationships.

Attend this live webinar and learn how to:

– incorporate your referral process into your overarching marketing plan

– ask your clients to refer family and friends

– access compliance approved templates – letters and emails – that you can leverage for use with your clients

– access all the resources available which have been designed to help up-skill you and your team, and put your lead generation strategy into action.

How to drive client referrals



How we can help you

Digital Marketing









Click a webinar for more information and to book your place

January February March April May June


Thursday, 4 February

11:00 AM–12:00 PM AEDT


Thursday, 3 March

11:00 AM–12:00 PM AEDT


Thursday, 7 April

11:00 AM–12:00 PM AEST


Thursday, 5 May

11:00 AM–12:00 PM AEST


Thursday, 2 June

11:00 AM–12:00 PM AEST 11:00 AM–12:00 PM WST



11:00 AM–12:00 PM AEDT

Enhance your local area marketing activity

Thursday, 10 March

11:00 AM–12:00 PM AEDT


Thursday, 14 April

11:00 AM–12:00 PM AEST


Thursday, 12 May

11:00 AM–12:00 PM AEST


Thursday, 9 June

11:00 AM–12:00 PM AEST


Thursday, 14 January

11:00 AM–12:00 PM AEDT 11:00 AM–12:00 PM WST





Thursday, 17 March



Thursday, 21 April



Thursday, 19 May



Thursday, 16 June

11:00 AM–12:00 PM AEST

Advant Plus



MailChimp


11:00 AM–12:00 PM AEDT

Advant Plus

Thursday, 24 March


MailChimp

Thursday, 28 April

11:00 AM–12:00 PM AEST

Advant Plus

Thursday, 26 May



Thursday, 23 June






Thursday, 31 March


MailChimp

Thursday, 30 June

11:00 AM–12:00 PM AEST

Home Webinar calendar continues< >

Click a webinar for more information and to book your place

July August September October November December


Thursday, 7 July

11:00 AM–12:00 PM AEST


Thursday, 4 August


MailChimp

Thursday, 1 September

11:00 AM–12:00 PM AEST


Thursday, 6 October


MailChimp

Thursday, 3 November

11:00 AM–12:00 PM AEDT

Advant Plus

Thursday, 1 December



Thursday, 14 July

11:00 AM–12:00 PM AEST


Thursday, 11 August

11:00 AM–12:00 PM AEST



11:00 AM–12:00 PM AEST


Thursday, 13 October

11:00 AM–12:00 PM AEDT



11:00 AM–12:00 PM AEDT





Thursday, 21 July



Thursday, 18 August

11:00 AM–12:00 PM AEST



11:00 AM–12:00 PM AEST



11:00 AM–12:00 PM AEDT



11:00 AM–12:00 PM AEDT



11:00 AM–12:00 PM AEDT

Advant Plus

Thursday, 28 July



Thursday, 25 August











Advant Plus



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AMP Financial Planning Limited ABN 89 051 208 327 Australian Financial Services Licensee 232706.

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