Web Design, continued

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How to Cure MSP Online Marketing Headaches Pronto

Kaitlyn LangerCommunity Coordinatorklanger@efolder.net linkedin.com/in/kaitlynlanger

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Agenda• Expert Introduction• Challenges and Opportunities for MSPs• How MSPs Should Utilize Online Marketing• Best Practice Tips from Pronto Marketing• Questions and Discussion

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Expert Introduction

Tim KelseyMarketing Services

ManagerPronto Marketing

Pronto Marketing provides customers with fully managed websites and related online marketing

without long-term contracts or commitments © 2016 eFolder, Inc. All Rights Reserved.5

Founded in 2008

Based in Bangkok, Thailand

Over 1,000 active customers

Pronto Marketing

Challenges and Opportunities for MSPs

MSP Challenges

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• Building a quality website

• Developing relevant content

• Staying consistent on Social Media

• Being data-driven

• The time all of these strategies take up

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How Does Online Marketing Apply to MSPs?

94%66%

Of SMB clients research companies online before doing business with them

Of small business owners say that finding new customers is a top concern

Sources: 29 Game-Changing Small Business Digital Marketing Statistics. McLeod. Blue Corona, 4 May 2016. Web. 22 June. 2016.

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How MSPs Can Benefit from Online Marketing• Shape the perception of your business

• Position yourself as a thought leader

• Learn more about your clients and prospects

• Gain and recruit new clients

How MSPs Should Utilize Online Marketing

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Types of Exposure Available to Your Company

• Web Design and Management • Social• Blogging• Email Marketing• SEO• Advertising

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Why do Online Marketing?

Online marketing creates a bigger stream of leads and helps you attract

and obtain new clients

Attract Customers

Engage Leads

Develop Search Strategies

Best Practice Tips from Pronto Marketing

Pronto Marketing’s MSP Service Portfolio

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Managed Website

Managed Marketing Services

Website creation

Blog content

Email newsletters

Web Design

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Web Design, continued

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Pronto Marketing’s MSP Service Portfolio

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Managed Website

Managed Marketing Services

Website creation Advanced SEO

Blog content Custom Content (blogs/newsletter)

Website creation Custom social media

Collaboration Process

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Get on board

Get creativ

eGet

results

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Pronto Results

14.6%30 second

s51.7%

Growth in organic search traffic

Longer time spent on Pronto’s mobile-optimized platform

Increase in organic search traffic after first 6 months with Pronto

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Questions for Tim

• What budget should MSPs allocate to online marketing in order to see valuable results?

• How do you work with MSPs who are on tight budget constraints?

• Which marketing activities have the most profound impact on your clients’ success?

• What is the onboarding/creative process like?

• What service offerings do your clients find most appealing?

Questions and Discussion

webinars@efolder.net

Thank you!

Kaitlyn LangerCommunity Coordinatorklanger@efolder.net linkedin.com/in/klanger