2016 Advertising Specs - Investopediai.investopedia.com/downloads/EmailCampaign... · File Load...
Transcript of 2016 Advertising Specs - Investopediai.investopedia.com/downloads/EmailCampaign... · File Load...
2016 Advertising Specs
policies & terminology
General Policy
All ads must open in a new window when clicked on.
Investopedia.com reserves the right to refuse any creative.
All 4th party vendors to be included in creative assets must be declared and approved by Investopedia.
3rd party creative providers must give access to Investopedia in order to monitor delivery through their platform. Access should be granted for [email protected].
Creative Turn-Around Time
Standard Display: 5 business days prior to launch
Custom Integrations & Sponsorships: 2 weeks prior to launch
Webinar Sponsorship: 4 weeks
Terminology
File Weight Calculation: The total compressed file size of all the ad assets being delivered to the browser at a given phase.
File Load Size or Initial File Load: Includes all assets and files necessary (.html, .js, .css, images, ets.) for completing first visual display of an ad. The initial file load size of an
ad is limited in order to preserve the page load performance and thus the user’s web browsing experience. For non-rich media ads, the initial file load size limit is all that’s
allowed for the ad.
Polite Load or Host-Initiated Subload: Withholding a portion of the total ad creative file size from loading on a page until publisher content has loaded. The additional file limit
allowed for rich media and rising star units that is auto-initiated one second after the web page content has been loaded on the host computer or device. Host-Initiated = any
action that is automatically initiated.
Host-initiated: Any action that is automatically initiated.
User-Initiated File Size: Ads that allow additional file size for host-initiated subload also allow for unlimited file load after a user-initiated interaction. User initiation is the willful
act of a user to engage with an ad. Users may interact by clicking or tapping the ad or rolling over an ad.
File Request: Each time the browser must retrieve content from another server that contributes to the display ad experience, a file request is made. Requests can be for
elements such as text, images, and videos.
Ad Unit Dimensions Accepted
Formats
Max File
Size
Animation Guidelines Creative Notes
Leaderboard 728x90 .gif, .jpg, .swf, 3rd
party, HTML5
200 KB Max Loops: 3
Max Animation Length: 15 seconds
Fallback image required for HTML5 creative.
All flash creatives submitted as an .swf or .fla
must be version 10.1 or lower
Host-initiated subload (or polite load) not allowed for
non-rich media
No more than 20 host-initiated HTTP requests allowed
Can expand down to 728x180. Expandable ads must
have a visible close button placed within top 100 pixels
of creative
Medium
Rectangle
300x250 .gif, .jpg, .swf, 3rd
party, HTML5
200 KB Max Loops: 3
Max Animation Length: 15 seconds
Fallback image required for HTML5 creative.
All flash creatives submitted as an .swf or .fla
must be version 10.1 or lower
Host-initiated subload (or polite load) not allowed for
non-rich media
No more than 20 host-initiated HTTP requests allowed
Can expand left to 600x250. Expandable ads must
have a visible close button placed within top 100 pixels
of creative
Skyscraper 160x600, 120x600 .gif, .jpg, .swf, 3rd
party, HTML5
200 KB Max Loops: 3
Max Animation Length: 15 seconds
Fallback image required for HTML5 creative.
All flash creatives submitted as an .swf or .fla
must be version 10.1 or lower
Host-initiated subload (or polite load) not allowed for
non-rich media
No more than 20 host-initiated HTTP requests allowed
Can expand left to 320x600. Expandable ads must
have a visible close button placed within top 100 pixels
of creative
Half Page 300x600 .gif, .jpg, .swf, 3rd
party, HTML5
200 KB Max Loops: 3
Max Animation Length: 15 seconds
Fallback image required for HTML5 creative.
All flash creatives submitted as an .swf or .fla
must be version 10.1 or lower
Host-initiated subload (or polite load) not allowed for
non-rich media
No more than 20 host-initiated HTTP requests allowed
Can expand left to 600x600. Expandable ads must
have a visible close button placed within top 100 pixels
of creative
Interstitial Desktop: 640x480
Mobile: 300x250
Tablet: 1024x768 /
768x1024
.gif, .jpg, .swf, 3rd
party, HTML5
200 KB Max Loops: 1
Max Animation Length: 15 seconds
Max frames per second (fps): 24
Host-initiated subload: 300 KB
1.1 MB allowed for host-initiated video
No more than 20 host-initiated HTTP requests allowed
User-initiated subload: unlimited. All auto-play audio
and video must be set to mute
Text Link 90 characters Text n/a n/a Images cannot be accepted and a click-URL is
required
Button 120x60 .gif, .jpg, .swf, 3rd
party, HTML5
80 KB Max Loops: 3
Max Animation Length: 15 seconds
Textnote Title: 40 characters
Body: 250
characters
Text n/a n/a Images cannot be accepted and a click-URL is
required
Ad Unit Dimensions Accepted
Formats
Max Initial
File Load
Size
Host-Initiated
Subload Size
Animation Guidelines Creative Notes
Billboard 970x250 .gif, .jpg, .swf,
3rd party,
HTML5
200 KB 1 MB
2.2 MB allowed
for host-initiated
video
Max animation length: 30 seconds (unlimited if
user initiated)
Max loops: 3
Max frames per second (fps): 24
Fallback image required for HTML5 creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All auto-
play audio and video must be set to mute
Pushdown 970x90 .gif, .jpg, .swf,
3rd party,
HTML5
200 KB 300 KB
1.1 MB allowed
for host-initiated
video
Max animation length: 15 seconds (unlimited if
user initiated)
Max loops: 3
Max frames per second (fps): 24
Fallback image required for HTML5 creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All auto-
play audio and video must be set to mute
Can expand down to 970x415. Expandable
ads must have a visible close button placed
within top 100 pixels of creative
Portrait 300x1050 .gif, .jpg, .swf,
3rd party,
HTML5
200 KB 350 KB
1.1 MB allowed
for host-initiated
video
Max animation length: 15 seconds (unlimited if
user initiated)
Max loops: 3
Max frames per second (fps): 24
Fallback image required for HTML5 creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All auto-
play audio and video must be set to mute
No more than 20 HTTP requests allowed
Slider Width of
publisher page
by 90px height.
*Active ad
content centered
in 970x90
.gif, .jpg, .swf,
3rd party,
HTML5
200 KB 300 KB
1.1 MB allowed
for host-initiated
video
Max animation length: 15 seconds (unlimited if
user initiated)
Max loops: n/a
Max frames per second (fps): 24
Fallback image required for HTML5 creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All auto-
play audio and video must be set to mute
Can expand right to 970x550. Expandable
ads must have a visible close button placed
within top 100 pixels of creative
Ad Unit Dimensions Accepted
Formats
Max Initial File
Load Size
Host-Initiated
Subload Size
Animation Guidelines Creative Notes
Sidekick 300x250,
300x600 or
970x250
.gif, .jpg, .swf,
3rd party,
HTML5
200 KB 300 KB Max animation length: 15 seconds
(unlimited if user initiated)
Max loops: n/a
Max frames per second (fps): 24
Fallback image required for HTML5
creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All
auto-play audio and video must be set
to mute
Filmstrip 300x600 .gif, .jpg, .swf,
3rd party,
HTML5
200 KB 300 KB Max animation length: 15 seconds
(unlimited if user initiated)
Max loops: n/a
Max frames per second (fps): 24
Fallback image required for HTML5
creative
No more than 20 host-initiated HTTP
requests allowed
User-initiated subload: unlimited. All
auto-play audio and video must be set
to mute
Super Leaderboard 970x90 or
980x90
.gif, .jpg, .swf,
3rd party,
HTML5
200 KB Max animation length: 15 seconds
Max loops: 3
Fallback image required for HTML5
creative
No more than 20 host-initiated HTTP
requests allowed
in-stream video
Creative Guidelines:
• Types: Linear, Non-Linear, Companion ads
• Accept formats: VAST, VPAID, MP4, flv
• File size limit: 10 MB
• Length: 15 or 30 secondso If greater than 20 seconds, must
have skip functionality enabled
• Resolution: 640x480 or 640x360
• Aspect ratio: 16:9 or 4:3
• Frame rate: 24 fps
• Bitrate: 1,500 kbps
comparison table
Assets Needed:• Advertiser logo, aspect ratio of 2:1 (120x60) or
3:1 (120x40)
• Click-through URL
• 3rd party tracking pixel – optional
Brokerage:• Acct. Min. (+ confirmed currency)• Fee/Trade (+ confirmed currency)• Promotion (45 character limit)
Table-Specific Requirements
Forex:• Acct. Min. (+ confirmed currency)• Margin Call• Spread
IRA:• Stock Fee (+ confirmed currency)• Fund Fee (+ confirmed currency)• Accounts
native
Assets Needed:• Advertiser name
• Advertiser logo
• Content: articles, videos, slideshows, whitepapers, infographics. Please provide the following for each content piece:
- Title: 40 characters max, including spaces- Every word in the article title must begin with a capital letter- Abbreviations must contain period separation; ex: U.S. for
United States- Numbers should be their numerical value rather than spelled
out- Other: use “Vs.” rather than “Versus”, use “And” rather than “&”
- Preview Summary: 150 character max, including spaces- Thumbnail image
- 4:3 aspect ratio- Minimum size of 320x240- 3 MB max size
- Full content piece, 350 word count minimum
• Click-through URL
• 3rd party tracking pixel – optional
Features:• Twitter and/or Facebook widget integrations
• Supports creative sizes for 728x90, 300x250, 300x600, 160x600 in HTML, Javascript or static image
• Video player integration supported
mobile scrolling unit
Assets Needed:• Asset Toolkit
Optional video:• Format: mp4 (preferred), mov, mpg, avi• Frame rate: 24 fps• Max video length: 60 seconds
Dimensions:• Width: responsive• Height: 200px – 600px
Mobile Scrolling Unit will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties.
content carousel unit
Dimensions• Desktop/Tablet: 970x250• Mobile: 300x250
Assets Needed• High-res, layered psd• Fonts• Video files (avi, mp4, mov)• Vimeo/YouTube supported
Features:• Tracking pixels supported• CMS, Social feeds supported
Content Carousel will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties.
dedicated email
RequirementsA minimum of 72 hours before the scheduled send date, the following documents and information should be sent to [email protected]:
1. Creative in HTML format, branded header logo mandatory2. List of Seed Email Addresses3. Suppression File (if needed)4. Subject Line5. Preferred Send Time and Send Date6. All images should be hosted by your server with an absolute path.
HTML Guidelines:1. All HTML tags must have an opening and closing tag2. Background images are not allowed3. Export to HTML from MS Word is not allowed4. Images must have alt tags (i.e. alt=“click here”)
CSS Requirements:1. Styles must be inline; external style sheets are not allowed3. Internal Styles are not allowed inside the <head> tag4. Overflow and float properties are not allowed
Seed ListSeed email addresses are all the addresses that are to receive a test of the mailing prior to sending, and/or also a copy of the live mailing. A list of seed emails should be sent in a text file with one email per line.
SuppressionIf there are e-mail addresses that you would like to ensure do not receive the mailing, these addresses should be in a text file, with one email per line.
newsletter sponsorship
RequirementsBanner Ads:- Format: static image only- 728x90- Click-through URL- Optional 1x1 impression pixel
Sponsored Logo:- Format: static image only- 120x60- Click-through URL- Optional 1x1 impression pixel
Native Ad:- Advertiser name- Content (350 word count minimum), Title (40 characters max), Preview
Summary (150 characters max)- Thumbnail image
- 4:3 aspect ratio- Minimum size of 320x240- 3 MB max size
- Optional 1x1 impression pixel