2016 10 Trends To Watch (Summary)
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Transcript of 2016 10 Trends To Watch (Summary)
![Page 1: 2016 10 Trends To Watch (Summary)](https://reader033.fdocuments.in/reader033/viewer/2022042907/58732fe61a28ab596c8b66ff/html5/thumbnails/1.jpg)
EXECUTIVE SUMMARY
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MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.
![Page 3: 2016 10 Trends To Watch (Summary)](https://reader033.fdocuments.in/reader033/viewer/2022042907/58732fe61a28ab596c8b66ff/html5/thumbnails/3.jpg)
MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.
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OVERVIEW:We’reabouttoseeasurgein“autonomousdevices”thatareawareoftheirenvironment,theirstateandincomingdatathathavetheabilitytolearnandmakedecisionsontheirown.
10. AGE OF AUTONOMY
DRIVERS:DriverlessCarsAdvancedTechnologyRobo,csInternetofThings
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OVERVIEW:Whathappenswhenthingsdon’tnecessarilygoaccordingtoplan?Brandsarefindingwaystocapitalizeonunfavorableturnofeventsandturningthemintomarke,nggemsofhumor.
9. LEMONS TO LEMONADE
DRIVERS:TransparencyProudlyImperfectContentMarke,ngBeingAuthen,c
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OVERVIEW:Brandsarebeingmindfulandcrea,velyfindingwaystoensureequalopportuni,esforall,regardlessofbackground,civic,social,economicac,vi,es.Enablingfullandac,vepar,cipa,on.
8. SOCIAL INCLUSION
DRIVERS:SocialEntrepreneurshipMillennialMindsetProudlyImperfectPushforEquality
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OVERVIEW:Teamswithinnova,vesolu,onstomaketheworldabeSerplace.MillennialsbecomingthelargestsegmentoftheU.S.labormarketandtheyarepushingbackon“businessasusual.”
7. DO GOODERS DRIVERS:CivicInnova,onSocialEntrepreneurshipMillennialMindsetSocialConnec,vity
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OVERVIEW:Consumerssharemoreinforma,onthaneverandbelieveitincreasestheirinfluenceonsociety.Twothirdsofsmartphoneownerssaytheyshareregularlyandhaveanaudiencefortheircontent.
6. NETIZEN JOURNALISM
DRIVERS:SocialMediaDistrustinMainstreamMediaSharingExperiencesMobileDevices
VIDEO
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OVERVIEW:Inamarketplacewithsomanyop,onsforeveryproductandservice,itsimportantforbrandstobuildstrongconnec,onswithcustomersandcreatealoyalrela,onship.
5. CULTIVATING COMMUNITIES DRIVERS:CulturalHubsSuppor,ngLocalCollabora,veMarketplacesSharingEconomy
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OVERVIEW:Adblockingposesamajorthreattodigitalmediacompaniesthatdependonadver,singforrevenue.Companiescouldloseoutonasmuchas9.7billionacrossdigitaladformatsthisyear.
4. ADBLOCKALYPSE
DRIVERS:
ConsumerResponseAppleIOSUpdateDigitalFa,gueAdver,singOverload
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OVERVIEW:Na,veAdver,singispaidcontent.Ar,cles,infographics,videos,younameit-ifacontentproducercanmakeit,corpora,onscanbuyitandpublishingpla]ormscanpromoteit.
3. NATIVE ADVERTISING DRIVERS:AdBlockersSharingEconomySocialMediaContentIsKing
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OVERVIEW:Astechcompaniesbegintoconnectthedotsbetweenthesmarthomeandoffice,mobiledevices,thesealwayslisteningassistancewillsoonbeabletoanalyzeanddeliverconcreteinforma,on.
2. ARTIFICIAL INTELLIGENCE
DRIVERS:AdvancedTechnologyInternetofThingsBigDataMobileDevices
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OVERVIEW:InsteadofIMAX,itsYOU-MAX.Imagineanimmersivescreenofcontentwhereveryoulookandcharacterthatarenotonlyawareyou’rethere,butreacttoyour“physicalpresence.
1. VIRTUAL REALITY REVOLUTION DRIVERS:AdvancedTechnologyImmersiveExperiencesOculusRibGoogleCardboard
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1. VIRTUAL REALITY REVOLUTION
2. ARTIFICIAL INTELLIGENCE
3. NATIVE ADVERTISING
4. ADBLOCKALYPSE
5. CULTIVATING COMMUNITIES
6. NETIZEN JOURNALISM
7. DO GOODERS
8. SOCIAL INCLUSION
9. LEMONS TO LEMONDADE
10. AGE OF AUTONOMY
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