INTERNET OF THINGS

AND BIG DATA

Mirko Presser @mirkopresser

Vice President of the IoT Forum

Head of Research and Innovation

Smart City Lab

Alexandra Instituttet A/S

INTERNET THINKING COMPANIES

• You can run one of the biggest shops in the

world without a physical shop!

• You can run one of the biggest Hotel

businesses in the world without owning a hotel!

• You can run one of the biggest Taxi businesses

in the world without owning a car!

FROM PRODUCT TO ECOSYSTEM

Porter, M., & Heppelmann, J. (Nov 2014). How Smart, Connected Products Are Transforming Competition. Harvard

Business Review, s. 1-23.

FROM PRODUCT TO ECOSYSTEM

Smart Taxi

Company X

IOT BUSINESS MODEL MATURITY

Smart Product

Adding a digital feature to a product

OptimisedBusiness

Optimising a resource by X%

Transformative Business Model

Creating a new business model

Interconnection Effect

Big Data and Smart City

• How to avoid becoming “only” a hardware provider?

• Who owns the raw/processed data?

• Who invests in IoT deployment?

THOUGHTS FOR THE PANEL

Mirko Presser @mirkopresser

Vice President of the IoT Forum

Head of Research and Innovation

Smart City Lab

Alexandra Instituttet A/S