20151215 Company Profile Denkfaktur
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Transcript of 20151215 Company Profile Denkfaktur
DENKFAKTUR
THE MEDIA-STRATEGISTS
If you always do – What you always did You will always get – What you always got!
Abraham Lincoln
...to take on the challenges and initiate change
DENKFAKTUR
THE SITUATION WITHIN THE ADVERTISING MARKET
DENKFAKTUR MISSION
Ø Being the client‘s partner
Ø Focus on requirements of brand
Ø Effectiveness comes before efficiency
Ø Consultation without obligations and demands
Within this fast moving and unstable time “old fashioned“ qualities are strongly needed.
Client
Neutrality
Experience
Effectiveness
Responsibility
THE DENKFAKTUR ADVANTAGES
Ø 20 years of job experience within consultancy and steering media decisions of various blue chip companies
Ø Obvious savings by smart selected and implemented media
Ø Pinpoint accuracy of strategy with optimized media-solutions
Ø Media neutrality and corporate independence
Ø Individual consulting
Ø Transparent time and costs through project-based work
As a result of long-time experience within media the Denkfaktur understands the challenges clients face and is able to offer targeted solutions.
THE DENKFAKTUR MODULES
The Denkfaktur specialises in the development of high class media- and communication-strategies which can be complimented with media services.
Strategy
Development of extensive and
effective media- / brand-campaigns
Media-Management
Support for internal customer oriented
processes and external service
providers
Media-Services
Realisation, analysis and optimisation of
projects and strategies
Strategy Media-Management
Media-Services
STRATEGY
The Denkfaktur tailors strategies to precisely target their clients needs – from short check to long-term-strategy.
Strategy
QuickcheckShort, quality oriented analysis of the latest marketing and media activities.
Short-Term-StrategyTime and extent limited strategy for projects / products / promotions.
Long-Term-StrategyDevelopment of an extensive, effective media- / brand-strategy that involves all relevant areas like budget recommendation, target group, market analysis, media selection, implementation, KPIs, roadmap.
360° MEDIA EVALUATION
TV Radio
Newspaper Magazines
Digital Outdoor
TV
Newspaper
Digital
It doesn‘t always have to be a 360°-plan, but a 360°-reflection is crucial for a successful strategy and the best media fit.
*) Fragmentation of German advertising market 2014 / Nielsen
Media selection best fitting to address target group.
OUR RESEARCH TOOLS
Consumer Check
Brand Check
Creative Check
EffectivenessCheck
Subject Target group Brand value + Positioning
Concept + Creation Campaign impact
Question Socio- und Psycho-demographics,Consumer / User, Decision Maker. Touch Points
Image profile plus Brand Position within competitiveenvironment
Communications-Output:• Quintessence• Branding• Likes / Dislikes • Activation
Impacton defined KPIs (High Profile, Sympathy, consumer acceptance, etc.)
Tools Desk Research, if necessary Online Survey (Access panel)
Desk Research, Brand Association in SocialMedia, Online Survey
b4t and / or Online Survey within Target group (Access panel)
b4t or Online Survey,Analysis with versus without contact
Due to the Denkfaktur’s cooperation with leading market researcher it ensures high quality results.
MEDIA-MANAGEMENT
The Denkfaktur supports its clients by analysing and optimising internal processes.
Strategy Media-Management
Media-Services
Media-Management
Process OptimizationAnalysis and optimization of internal communication and work flows.
Coordination ManagementSecuring a smooth interaction between advertising companies and external agencies.
Interim ManagementTemporary assignment regarding internal reorganisations, set-up of departments or management of media-related divisions.
MEDIA-SERVICES
The Denkfaktur not only stands for the development of successful media strategies, moreover it offers a functional, elaborate implementation if required.
Strategy Media-Management
Media-Services
Media-Services
Agency ServicesTransformation, analysis und optimization of media-strategies.
Qualitative AuditEvaluation of the latest marketing- and media-activities to reveal useful potential.
Project ManagementTemporary limited strategic development for a project / product / promotion.
ABOUT USTHE DENKFAKTUR
THE DENKFAKTUR MANAGEMENT
Sabine KopschExperienced, international media consultant responsible for corporate brand strategies and passion for products & advertising.
Agencies• Mediaplus• Universal McCann• ZenithOptimedia• MEC• OMD
Client experience• Renault / Opel• Visa • Monster• BASF• Canon• Viag Interkom (O2)• ...
THE DENKFAKTUR MANAGEMENT
Daniel KopschFocusing on strategic topics within international consultancies and companies as well as design and set-up of start-ups.
Experience:
• Detecon International GmbH
• Ravensburger AG
• Versatel GmbH
• Various start-ups
CONTACT
Denkfaktur GmbHFuerstenwall 228
40215 Duesseldorf
Germany
Phone: +49 211 7495 1572-0