2015 Sunday, May 3rd Monday, May 4th 2015€¦ · Wahl Wahl Recharge 242 10:00 ... Bling it on......

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TM BEAUTY SHOW 2015 MAY 3-4 AMERICA’S CENTER ST. LOUIS, MISSOURI Image Provided by Matrix SOCOLOR Shades Used 6NA, 7NA Plus many more! Sunday, May 3rd 9:00 - 11:00 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 9:30 - 11:00 Ardell Want to Become a Lash Expert?! 221 Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 9:30 - 11:30 Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106 10:00 - 11:00 Wahl Wahl Recharge 242 10:00 - 11:30 Surface Polished Punk 103 Redken EXPLODE the Financial Potential of Your Business with Glenn Baker 231 Redken FORMULATION REMIX with Leah Hanson 230 10:00 - 12:00 Bioelements Crash Course Retail Skin Care 101 Sexy Hair WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*) 240 10:00 - 12:30 Kasho SHEAR'S ON 2.0 Create with Purpose (Ticketed Event*) 100 10:30 - 11:30 Norvell Sunless Techniques and Business Building 241 11:00 - 12:00 Backscratchers Learn the Glass Glaze & Extreme Powder Glaze Systems 224 Satin Smooth Facial Waxing (All Levels) 232 11:30 - 1:00 Pravana ChromaSilk - More Than Just Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 12:00 - 1:30 Bodyography Hi Definition - Creating a Portfolio that Stands Out 221 12:00 - 2:00 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 12:30 - 2:30 Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106 1:00 - 2:00 Wahl Wahl Recharge 242 1:00 - 2:30 Surface Polished Punk 103 Spilo Selecting and Caring for Your Implements and The Perfect Pedicure 224 1:30 - 2:30 Norvell Sunless Techniques and Business Building 241 1:30 - 3:30 Bioelements Advanced Enzyme Exfoliation and Chemical Surface Peeling 101 2:00 - 3:30 Pravana Unlock Your Creativity with Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 Redken FORMULATION REMIX with Leah Hanson 230 Satin Smooth Female Brazilian Waxing - Advanced Techniques/Beginners Welcome! 232 2:00 - 4:00 Sexy Hair WHAT'S SEXY NOW: Braiding (Ticketed Event*) 240 2:00 - 4:30 Kasho SHEAR'S ON 2.0 Create with Purpose (Ticketed Event) 100 2:30 - 4:00 Ardell Want to Become a Lash Expert?! 221 3:00 - 5:00 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 3:30 - 4:30 Avlon Cutting and Styling for Curly and Relaxed Hair 222 3:30 - 5:30 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106 4:00 - 5:30 Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 Monday, May 4th 9:30 - 11:00 Ardell Want to Become a Lash Expert?! 221 Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 9:30 - 11:30 Avlon Relaxer 101 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106 9:30 - 12:00 Kasho SHEAR'S ON 2.0 Create with Purpose (Ticketed Event*) 100 10:00 - 11:00 Wahl Wahl Recharge 242 10:00 - 11:30 Redken EXPLODE the Financial Potential of Your Business with Glenn Baker 231 Redken FORMULATION REMIX with Leah Hanson 230 Surface Polished Punk 103 Satin Smooth Customize Your Waxing Services Head to Toe with Satin Smooth 232 10:00 - 12:00 Bioelements Custom Blend Facial Protocol 101 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 Sexy Hair WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*) 240 10:30 - 11:30 Norvell Sunless Techniques and Business Building 241 11:00 - 12:00 Backscratchers Learn the Glass Glaze & Extreme Powder Glaze Systems! 224 11:30 - 1:00 Pravana ChromaSilk - More Than Just Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 12:00 - 1:30 Bodyography Hi Definition - Creating a Portfolio that Stands Out 221 12:30 - 2:30 Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106 1:00 - 2:00 Wahl Wahl Recharge 242 1:00 - 2:30 Spilo Selecting and Caring for Your Implements and The Perfect Pedicure 224 Surface Polished Punk 103 1:00 - 3:00 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 1:30 - 2:30 Norvell Sunless Techniques and Business Building 241 1:30 - 3:30 Bioelements Crash Course Retail Skin Care 101 1:30 - 4:00 Kasho SHEAR'S ON 2.0 Create with Purpose (Ticketed Event) 100 2:00 - 3:30 Pravana Unlock Your Creativity with Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 Redken FORMULATION REMIX with Leah Hanson 230 2:30 - 4:00 Ardell Want to Become a Lash Expert?! 221 BEAUTY SHOW 2015 room room * For ticketed events go to www.cvent.com/d/grqnbp to purchase your ticket!

Transcript of 2015 Sunday, May 3rd Monday, May 4th 2015€¦ · Wahl Wahl Recharge 242 10:00 ... Bling it on......

TM

BEAUTY SHOW20

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MAY 3-4 AMERICA’S CENTER

ST. LOUIS, MISSOURI

Image Provided by MatrixSOCOLOR Shades Used 6NA, 7NA

Plus many more!

Sunday, May 3rd9:00 - 11:00

CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104

9:30 - 11:00Ardell Want to Become a Lash Expert?! 221 Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102

9:30 - 11:30Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106

10:00 - 11:00Wahl Wahl Recharge 242

10:00 - 11:30Surface Polished Punk 103 Redken EXPLODE the Financial Potential of Your Business with Glenn Baker 231 Redken FORMULATION REMIX with Leah Hanson 230

10:00 - 12:00Bioelements Crash Course Retail Skin Care 101 Sexy Hair WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*) 240

10:00 - 12:30Kasho SHEAR'S ON 2 .0 Create with Purpose (Ticketed Event*) 100

10:30 - 11:30Norvell Sunless Techniques and Business Building 241

11:00 - 12:00Backscratchers Learn the Glass Glaze & Extreme Powder Glaze Systems 224 Satin Smooth Facial Waxing (All Levels) 232

11:30 - 1:00Pravana ChromaSilk - More Than Just Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102

12:00 - 1:30Bodyography Hi Definition - Creating a Portfolio that Stands Out 221

12:00 - 2:00CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104

12:30 - 2:30Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106

1:00 - 2:00Wahl Wahl Recharge 242

1:00 - 2:30Surface Polished Punk 103 Spilo Selecting and Caring for Your Implements and The Perfect Pedicure 224

1:30 - 2:30Norvell Sunless Techniques and Business Building 241

1:30 - 3:30Bioelements Advanced Enzyme Exfoliation and Chemical Surface Peeling 101

2:00 - 3:30Pravana Unlock Your Creativity with Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 Redken FORMULATION REMIX with Leah Hanson 230 Satin Smooth Female Brazilian Waxing - Advanced Techniques/Beginners Welcome! 232

2:00 - 4:00Sexy Hair WHAT'S SEXY NOW: Braiding (Ticketed Event*) 240

2:00 - 4:30Kasho SHEAR'S ON 2 .0 Create with Purpose (Ticketed Event) 100

2:30 - 4:00Ardell Want to Become a Lash Expert?! 221

3:00 - 5:00CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104

3:30 - 4:30Avlon Cutting and Styling for Curly and Relaxed Hair 222

3:30 - 5:30Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106

4:00 - 5:30Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102

Monday, May 4th9:30 - 11:00

Ardell Want to Become a Lash Expert?! 221 Pravana Pravana Performing Arts 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102

9:30 - 11:30Avlon Relaxer 101 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106

9:30 - 12:00Kasho SHEAR'S ON 2 .0 Create with Purpose (Ticketed Event*) 100

10:00 - 11:00Wahl Wahl Recharge 242

10:00 - 11:30Redken EXPLODE the Financial Potential of Your Business with Glenn Baker 231 Redken FORMULATION REMIX with Leah Hanson 230 Surface Polished Punk 103 Satin Smooth Customize Your Waxing Services Head to Toe with Satin Smooth 232

10:00 - 12:00Bioelements Custom Blend Facial Protocol 101 CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104 Sexy Hair WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*) 240

10:30 - 11:30Norvell Sunless Techniques and Business Building 241

11:00 - 12:00Backscratchers Learn the Glass Glaze & Extreme Powder Glaze Systems! 224

11:30 - 1:00Pravana ChromaSilk - More Than Just Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102

12:00 - 1:30Bodyography Hi Definition - Creating a Portfolio that Stands Out 221

12:30 - 2:30Avlon The Artistry and Principles of Same Day Coloring and Relaxing 222 Stylenet.com You're Amazing…Let's Go Online and Tell Your Story 106

1:00 - 2:00Wahl Wahl Recharge 242

1:00 - 2:30Spilo Selecting and Caring for Your Implements and The Perfect Pedicure 224 Surface Polished Punk 103

1:00 - 3:00CND Seasonal Trend: Garden Muse with Shellac & Vinylux 104

1:30 - 2:30Norvell Sunless Techniques and Business Building 241

1:30 - 3:30Bioelements Crash Course Retail Skin Care 101

1:30 - 4:00Kasho SHEAR'S ON 2 .0 Create with Purpose (Ticketed Event) 100

2:00 - 3:30Pravana Unlock Your Creativity with Vivids 105 Product Club Product Club Presents...Highlighting Between the Lines - Balayage 102 Redken FORMULATION REMIX with Leah Hanson 230

2:30 - 4:00Ardell Want to Become a Lash Expert?! 221

BEAUTY SHOW20

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room room

* For ticketed events go to www.cvent.com/d/grqnbp to purchase your ticket!

Alterna Hair Care

Transformation after just one use! Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare needs, we believe you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why our products are pure, proven and professional.

PUREWith precious, sustainable ingredients like Caviar, Sea Silk, Bamboo, Kendi Oil and more, our products deliver pure and powerful benefits.

PROVEN We believe that consumers deserve high-performance products that deliver on their promises. That’s why we have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing.

PROFESSIONAL We tapped the expertise and insights of professional stylists to create our luxurious and high-performance products that meet the exacting standards of professional salons and their clients. Hair stylists and beauty artisans worldwide can always turn to us for innovation, expertise, and uncompromising care to transform hair.

Table of Contents

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WELCOME TO THE

Shuttle ServiceState Beauty Supply will provide free shuttle service to and from the hotels listed to the left and the America’s Center. The shuttles will run during show days: Sunday 7:30am-6:30pm & Monday 7:30am-5:00pm.

Continuing EducationCon-Ed hours will be available by approved states. See your Sales Consultant or local STATE or RDA stores for more details.

General Information:

Crowne Plaza200 North Fourth Streetsingle/double $134+taxtriple $144+taxquad $154+taxReserve by April 18

Drury Inn & Suites711 North Broadwayking deluxe $151+taxqueen/queen deluxe $151+taxqueen suite $151+tax Reserve by April 18

Accommodations:

Hyatt Regency St. Louis at the Arch4th & Chestnut Streetsingle/double $125+taxtriple $125+taxquad $125+taxReserve by April 2

Renaissance Grand & Suites800 Washington Aveking deluxe $189+taxqueen/queen deluxe $199+taxqueen suite $209+tax Reserve by April 18

Contact the Experient Housing Service by calling 800.967.8717 or 847.996.5846 or visit our website www.state-rda.com to make your hotel reservations. Experient Housing Service will o�cially open for reservations January 5, 2015.

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Avlon

Avlon Industries, Inc. is responsible for many of the most widely-used and e�ective professional hair care products on the market, including the well-known A�rm Conditioning Relaxer System, FiberGuard Conditioning Relaxer System, Ferm Permanent Wave products, MoisturColor professional hair color products, and KeraCare Conditioning Hair Care System. Avlon o�ers a range of maintenance and styling products that professional stylists and consumers love.

Martha Jo WattsAs an educator, trendsetter, humanitarian, and salon owner, she has been shaping, reshaping and cutting all multi-cultural hair textures for 38 years. Martha has pioneered education with Avlon Industries as a Creative Designer for over 29 years, as well as a National Educator for Hair America, where she created various texturing trends. She has consistently shared her knowledge with her sta� and educators nationally. Martha has remained in the forefront of education by mastering the craft of hairstyling.

Lori Pettaway As a cutting edge salon owner for the past 22 years, Lori brings excitement, passion and a wealth of experience to the haircare industry. While abroad as an International Platform Artist, Lori shared her knowledge in countries such as England, Jamaica, and the Netherlands, for which she has received many honors and awards. For the past 15 years, Lori has been sharing her knowledge as an Avlon Platform Artist and is ready to teach you how to create “hair with flair!”

Class Description: The Artistry and Principles of Same Day Coloring and RelaxingThis class includes a demo on a live model and instructs stylists on how they can accomplish both a relaxer and a permanent color application in the same day using Avlon’s Bridge Conditioning Serum.

Cutting and Styling for Curly and Relaxed HairLearn how to cut hair based on curl patterns and head shape. This class includes a demo on a live model and reviews cutting to soften the curl pattern, finishing curly to excessively curly hair, and minimizing frizz.

Relaxer 101It’s all about chemistry! A live model demo will show you the key to choosing the right relaxer for your client. Learn the di�erence between relaxing to complete a straightened look and relaxing to create a softened curl pattern.

Class Schedule | Room 222 Sunday, May 3rd9:30am-11:30am The Artistry and Principles of Same Day Coloring and Relaxing12:30pm-2:30pm The Artistry and Principles of Same Day Coloring and Relaxing3:30pm-4:30pm Cutting and Styling for Curly and Relaxed Hair

Monday, May 4th9:30am-11:30am Relaxer 10112:30pm-2:30pm The Artistry and Principles of Same Day Coloring and Relaxing

Avlon........................................................... 3Alterna Hair Care................................. 3American Crew..................................... 4Ardell.......................................................... 4Backscratchers Salon Systems.. 4BANG BANG Jewelry Tattoos...... 5Bioelements........................................... 5Bio Ionic.................................................... 5Bosley Professional Strength....... 6Clinical Care Skin Solutions............ 6CND............................................................ 7DevaCurl.................................................. 7Fairy Tales Hair Care.......................... 7Fake Bake................................................ 7Farouk Systems................................... 8Fromm International........................... 8Hempz....................................................... 8Joico........................................................... 9Kasho......................................................... 9L’ANZA...................................................... 9

Matrix...................................................... 10Mirabella Beauty................................ 10Nioxin....................................................... 10Norvell Skin Solutions..................... 10Pink Pewter........................................... 11PRAVANA............................................... 11Product Club........................................ 12Pureology............................................... 13Redken.................................................... 13Robanda (Bodyography)............... 14Satin Smooth....................................... 15Sexy Hair................................................ 15Sormé Treatment Cosmetics..... 16Spilo Worldwide................................. 16StyleNet.com...................................... 17Surface Hair......................................... 17The Wet Brush.................................... 18Tressa..................................................... 18Wahl.......................................................... 19Youngblood Mineral Cosmetics.. 19

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American Crew

American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. As the leading salon brand for men, it was created specifically to meet the needs of stylists. Today, American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men. American Crew never forgets that its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.

BANG BANG Jewelry Tattoos

Bling it on... Light up your skin with Bang Bang jewelry tattoos. Our easy on-and-o� designs are non-toxic and safe for all. Wear them anytime you crave bling: Glitzy Parties - Poolside - On The Town - In Class. Combine your creativity with our designs to fashion a look all your own. Go simple for an unexpected pop. Go big for instant drama. However you wear them, wherever you wear them, Bang Bang jewelry tattoos are instant glamification.

Ardell

Ardell has become the world's leading faux eyelashes brand because it has stayed true to its mission in providing women with beautiful and unforgettable eyes. With Ardell lashes, there’s a unique comfort and ease in wearing them. They’re ultra-light, easy to apply and easy to remove. Plus, we’ve created an innovative adhesive that guarantees lash security while protecting your own lashes and eyes.

Class Description: Want to Become a Lash Expert? Ardell has taken the guesswork out of applying lash enhancements and has the answers to all of your questions. Eyelash enhancements aren’t just for parties, weddings or evenings out anymore. They’re now part of your everyday makeup! Using the Ardell process, you will learn that application can be quick, easy and a great money-maker!

Class Schedule | Room 221 Sunday, May 3rd9:30am-11:00am2:30pm-4:00pm

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Monday, May 4th9:30am-11:00am2:30pm-4:00pm

Backscratchers Salon Systems

Backscratchers is the top innovator in the nail care industry. By engineering and being the first to use fiberglass materials in the production of nail systems, Backscratchers created an entirely new category of nail care. We also introduced the original Extreme Powder Glaze Acrylic Dip System. At the time, this system was unique because it was designed without monomers and primers, making it the healthiest alternative dip system on the market.

Leaha Franks Leaha Franks has been a respected member of the nail and salon community for 24 years. She owns and operates Hairitage Salon, which she began in 2004, and a day spa, which opened in 2008. Leaha has been an educator for Backscratchers for 14 years. She loves Backscratchers’ products because they’re nail tech friendly and because they create a natural and extremely durable nail.

Class Description: Glass Glaze & Extreme Powder Glaze Systems Here’s your chance to learn the Backscratchers Glass Glaze Fiberglass & Silk Wrap System, and the Extreme Powder Glaze Acrylic Dip System, taught by a Backscratchers professional! This intensely informative class will teach you what it takes to master these two systems, better your techniques, increase your knowledge and improve your value as a nail technician. We will teach you critical fundamentals, answer all your questions and show you exactly how it’s done! The true, original Glass Glaze has been voted the #1 fiberglass and silk wrap system worldwide for 9 consecutive years. It is stronger and more flexible than traditional liquid and powder. It’s non-damaging and promotes natural, healthy nails with a flawless finish. The Extreme Powder Glaze combines the best of resin technology with the best acrylic dipping powder, giving your clients thin, strong, and natural looking nails. Easy to apply, Extreme can be used with tips or on natural nails in under 30 minutes. It looks beautiful with or without polish! Finish your session with a FREE gift from Backscratchers. Make sure to stop by our booth before or after the class, to meet with CEO & Founder, Michael Megna.

Class Schedule | Room 224 Sunday, May 3rd11am-12pm

Monday, May 4th11am-12pm

Bio Ionic

Welcome to the world of Bio Ionic, the #1 natural ionic styling tool in America. Bio Ionic’s professional-only tools, haircare and straightening treatments contain a patented mineral blend called NanoIonic Complex that emits natural negative ions and far infrared energy, which break down water molecules for smooth and conditioned hair. Created for stylists by a stylist! Bio Ionic founder Fernando Romero designs innovative products that deliver superior performance & quality for hair professionals worldwide.

Joel Calfee As Lead Styling Artist for Agave and Bio Ionic, Joel Calfee translates the hair trends of tomorrow into wearable looks for today. Joel creates practical, head-turning looks that are fun, flirty and easy to recreate at home. Passionate about making a di�erence in how people look and feel, Joel has worked in the hair care industry for nine years. For him, Bio Ionic's dedication to innovation and style is what separates them from the other professional hair care brands.

Bioelements

Bioelements has been committed to estheticians, awarded by experts and loved by clients for over 20 years. Still a family owned business, Bioelements is dedicated to skincare professionals who rely on our spa products for results! Our ingredients are a true fusion of science, natural botanicals, and both pure essential and aromatherapy oils.

Class Description: Bioelements Crash Course Retail Skin CareBuild sales and give clients the same professional results they expect after receiving a spa facial with this essential class. You’ll learn the anatomy of our at-home skin care formulas and receive in-depth product knowledge so that you can speak confidently with your clients. Discover how retailing is a professional service for your clients, so they can continue to see results between appointments. You’ll learn how to professionally recommend products to build a complete at-home agenda, so your clients achieve the best results.

Bioelements Custom Blend Facial ProtocolLearn how to create a full service menu using the Bioelements Custom Blend Facial Protocol, an easy and versatile step-by-step system that allows you to have complete control in the treatment room. Plus, learn how to perform a Bioelements SkinReading® to identify skin type, skin concerns and appropriate treatment. You’ll receive in-depth product knowledge, learn what retail products to professionally recommend post-treatment, and leave with concrete re-booking strategies. Join us for this interactive class where participation is encouraged!

Bioelements Advanced Enzyme Exfoliation and Chemical Surface PeelingExplore how exfoliation and peeling treatments improve overall skin function, especially when combined with the Powerful Surface Peel, Enzyme Exfoliation, and Chinese Herbology Facial treatments. We'll cover the di�erences between physical and chemical exfoliation as well as contra-indications to each. You'll also learn how to use the Bioelements SkinReading® System to make recommendations. Plus, join us for an interactive demo of our Custom Blend Facial and get extra tips on how to promote retail and keep your treatment room full!

Class Schedule | Room 101 Sunday, May 3rd10am-12pm Crash Course Retail Skin Care1:30pm-3:30pm Advanced Enzyme Exfoliation & Chemical Surface Peeling

Monday, May 4th10am-12pm Custom Blend Facial Protocol

Bio Ionic (Continued)

CND

DevaCurl

After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular brand among curly girls seeking to free their hair, naturally. With the introduction of DevaCurl No-Poo®, the Original Non-Lathering Conditioning Cleanser, came the beginning of a CURLvolution! DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl o�ers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners, and styling products that deliver healthy, naturally gorgeous, frizz free curls. Free your inner Curl. Do the Deva 3-Step and discover three simple steps to perfect curls!

Cal Ellis Cal has expertly trained, supported and provided continuing education to thousands of Deva-inspired stylists across the country. Cal began his DevaCurl career in New York as manager of the renowned Devachan Salon. Today, he fills an important leadership role as the company’s International Educator. In this position, Cal is transforming award-winning DevaCurl into the fastest growing curl care line available internationally, while also helping clients find a balanced relationship with their inner curl. He believes his role extends beyond hair and allows him to help others improve their self-image, embrace their individuality, and in some instances, feel really beautiful for the first time! In addition to

delivering a comprehensive overview of the DevaCurl product portfolio, Cal provides advanced instruction to stylists seeking to master the Deva 3-Step technique, the patented Deva Cut and the award-winning Pintura Highlighting technique.

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Bosley Professional Strength

Why Bosley Professional Strength? Because we’re partnered with the world’s most recognized hair restoration brand and we view it as our mission to restore confidence to people struggling with fine, thinning, weak hair. Our doctor-recommended products were the first to o�er comprehensive solutions including haircare, scalp treatments, supplements, styling products, Keratin fibers and regrowth treatments F.D.A. approved to re-grow hair. Our haircare formulas are sulfate-free, paraben-free, phthalate-free, vegan and contain more D.H.T. Inhibitors than other brands. Did you know our starter kits come with a 30-day guarantee? Our president, a licensed cosmetologist with 20 years’ experience, and our Director of Education, a certified trichologist with over 30 years’ experience, stand by our products.

THANK YOU TO ALL OF THE HAIRSTYLISTS THAT VOTED FOR US! Winner of the 2014 American Salon Magazine's "Professional's Choice" Award for best "Thinning Hair Line” and Beauty Launchpad Magazine’s 2014 “Stylist Choice” Award for best “Women’s Thinning Hair Regimen” and “Men’s Thinning Hair Treatment.”

FREE SAMPLE: Looking for trendsetting texture and voluptuous volume? Then you’ll want to grab your free sample of our new Texture Spray. Perfect for fine, thin hair and easily layered for all hair types, Bosley Pro Texture Spray will add texture and volume, while helping to keep the shape and movement of any style! Stop by the Bosley Pro Booth to receive your free sample while supplies last!

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Clinical Care Skin Solutions

Clinical Care Skin Solutions specializes in only the finest pharmaceutical grade ingredients, natural botanicals, vitamins and antioxidants. Our products are stable, hypo-allergenic and noncomedogenic. You can always expect predictable, proven results that will not disappoint. Visit our booth to see our live class, Fabulous in a Flash, on stage.

FABULOUS IN A FLASH - Pamper that girl on the go with Clinical Care Skin Solutions. We’ll teach you about our new 30-minute Flash Facial and introduce you to three new Flash Treatments for eyes, lips and neck.

WHAT IS A FLASH SERVICE? These services are built to provide the ultimate spa service in a minimal amount of time. You can o�er them as add-on to any in-salon treatment or stack them to create a custom facial. •Bright Eyes in a Flash: Brighten, tighten and revive tired eyes in less than 60 seconds!•Sugar Lips: Exfoliate, soften and plump lips with this amazingly delicious treatment!•Peel the Day Away: The quickest way to brighten, tighten, smooth, erase dark spots, and resurface skin.•Prime Time: Fill in wrinkles and fine lines while also smoothing and prepping skin for foundation.

Sarah Alexander Sarah is the Education Training Manager for Clinical Care Skin Solutions and has over 12 years of experience in the professional beauty industry. She is a licensed Cosmetologist and professional Makeup Artist who has travelled the country to lead companies in the professional beauty industry. She has performed as a Platform Artist, Makeup Artist behind the scenes, and enthusiastic educator in the salon. Sarah blends her product knowledge, industry experience and her passion for inspiring leadership into each educational opportunity.

Fairy Tales Hair Care

Naturally caring for families since 1999, Fairy Tales Hair Care produces an assortment of premium-quality, non-toxic hair care products and bug repellents for children. Dedicated to maintaining the health of every family member, the company’s formulas are made with the best organic herbs and essential oils and are nut-, soy, dairy- and gluten-free. The brand’s Rosemary Repel collection and Lice Good-Bye Survival Kit is the U.S. leader in natural lice prevention & removal products. In addition, Fairy Tales Sun & Swim line clarifies, detangles and moisturizes sun and surf damaged hair using natural fruit extracts.

Fake Bake

Fake Bake reigns as the most natural looking self-tanner on the market. Our triple tanning active formula works instantly with all skin colors and types. A paraben-free formula with a built in color guide ensures streak free application for the perfect tan each time. Come to our booth to see our two new products: Amplify and 5 Minute Mousse!

Bio Ionic (Continued)

Candace Faranso As a national educator and leading platform artist with Bio Ionic, Candace travels across the U.S. spreading inspiration at hair shows, brand and educational events. Her passion for the beauty industry is apparent in her salon business and her work behind the chair, especially when educating those around her. Candance lives by the motto "do what you love," and is proud to be part of the Bio Ionic family!

Kim Stoecklien For the past 10 years, Kim has shared her passion, energy and excitement for the hair care industry as a National Platform Artist and Lead Educator/Account Coordinator for Bio Ionic. She believes that passionate and willing hairstylists have no boundaries outside of their imagination. With over two decades of hairstyling experience, Kim strongly believes that continued education, motivation for growth, and an open mind to new ideas creates a strong and confident career. Her entrepreneurial spirit and dedication has allowed her to own and operate a successful salon for more than 12 years, and she finds fulfillment in sharing her knowledge of Bio Ionic with other stylists.

•Polished to Perfection: The ULTIMATE hand rejuvenation treatment.•Lift off!: Instantly lift skin on face, neck or body. •Moisture Relief: Calm, soothe and repair dry, damaged hands. •Vita-Fuze: Daily vitamins for your skin!

CND is the global leader in professional nail, hand and foot beauty – including CND® SHELLAC® brand 14+ day nail color and VINYLUX® Weekly Polish. With CND® products, nail and beauty professionals can discover endless possibilities to create stunning nail art designs, color layering options, fashion trends and enhancements. CND’s award-winning and innovative products are available in the world’s finest salons and spas.

Class Description: GARDEN MUSE Summer 2015Beauty awakens to the fragrant notes of nostalgia. A floral harmony captures the past-forward, forever our muse. Nail styles are inspired by bold blossoms. Get inspired! The latest trends unveiled - be the first to see NEW colors of the season and to learn new nail styles showcasing CND SHELLAC Brand 14+ Day Nail Color, VINYLUX Weekly Polish and Additives. See how RETENTION+ Liquid & Powder transforms any nail into a work of art!

Class Schedule | Room 104 Sunday, May 3rd9am-11am, 12pm-2pm, 3pm-5pm

Monday, May 4th10am-12pm, 1pm-3pm

Fromm International

Since its inception, Fromm has occupied a unique position in the beauty industry, providing stylists with the most innovative tools influenced by stylist-based research. The company continues to focus on developing cutting-edge, dependable tools with a reorganization of their products into three brands to improve their relevance to stylists. This product/value relationship of “good, better and best” encompasses Diane by Fromm, 1907 by Fromm, and Fromm, the company’s signature brand.

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Farouk Systems

Introducing Essentiality – a fresh take on classic looks for the ever-evolving client. With an emphasis on movement, direction and texture intermixed with bold colors and a soft blend of tones to create sophistication with feminine appeal, the Essentiality Collection brings the essence of life into stunning reality. Perfection is attainable with this fresh take on classic looks. The Essentiality collection takes what is essential and makes it new.

Anna Cantu Farouk Systems Creative Artist Anna Cantu defies the ordinary every time she styles hair. Cantu captivates audiences when she takes the stage and presents her high-energy and innovative styling masterpieces that she uses to educate and inspire up-and-coming hairdressers. Cantu represents Farouk Systems at events including the Miss Universe and Miss USA pageants as well as the Latin Grammys. Her talents extend beyond styling hair. She has also appeared as an on-air spokesperson numerous times and some of her most notable accolades include being named as the Farouk Systems “2008 Top Educator of the Year"

and “2010 Colorist of the Year.” When Cantu is not busy rocking the stage or styling pageant queens, she runs a CHI concept salon in League City, Texas called The Color Studio.

Rocky Vitelli With more than 25 years of experience, Toronto-based Rocky Vitelli serves as a trailblazer for innovation in the professional beauty industry. Inspired by fashion, he believes that hair has a direct influence on the overall look. Vitelli is known for creating haute couture hair on-stage that can be easily translated into edgy, o� the runway looks. As a Farouk Systems’ International Educator and Platform Artist, Vitelli produces progressive haircuts that are often used for trend collections and in editorial pieces. Some of his accolades include being awarded Canadian Hairstylist of the Year four times, and styling for numerous

high-profile events. Vitelli can be found styling at New York and Toronto Fashion Week as well as the Miss USA and Miss Universe pageants. More recently, Vitelli made a guest appearance on The Celebrity Apprentice as a CHI Global Board artist. Back in Toronto, he spends his days bringing worldwide fashion to his clientele.

Bradley Tuggle International Educator and Platform Artist for Farouk Systems, Bradley Tuggle was introduced to the professional beauty profession at a very young age by his grandmother who owned a salon. Deeply inspired, Bradley perfected his talents at the Sassoon Academy before opening BOHO Salon in North Carolina. A firm believer in education, Bradley is also a North Carolina State Board of Cosmetic Arts licensed Teacher and Instructor. His creativity and vision have earned him editorial pages in major beauty publications. As one of the youngest main stage artists at industry shows and events, Bradley is a platform veteran with

a rock and roll vibe. He engages audiences with his “learn the rules to break the rules” approach to cutting, styling and business building. Bradley’s passion for teaching and hairdressing has taken him across the country and around the world.

Hempz

Hempz o�ers a complete l ine of products that harness the natural benefits of 100% Pure Natural Hemp Seed Oil that help nourish, moisturize, protect and condition both hair and body. Each formula contains Antioxidants, Key Amino Acids and Vitamins to help renew and maintain healthy skin. Hemp Seed Oil is one of nature’s r ichest sources of Essential Fatty Acids and Key Amino Acids containing natural proteins, vitamins, antioxidants and minerals vital for healthy conditioning.

Joico

Joico continues to push the limits of science using modern technology, advanced ingredients, and superior formulations, but WHAT we do is less important than WHY we do it. We’re committed to providing stylists and consumers the tools to transform even the most di�cult hair into hair that’s extraordinarily shiny, healthy and beautiful!

Cherry Petenbrink As a member of Joico’s elite Color Competency Team, Guest Artist Cherry brings a vast range of skills and experience to every educational scenario. The talented colorist, former salon owner, celebrity stylist and Hollywood film color consultant draws upon all of her knowledge and insights to share with clients worldwide.

Ben Mollin Thanks to his hard work after Bravo’s Shear Genius, and becoming a top guest artist with Joico, Ben is recognized all over the world. He hosts and judges "Hairwars,” and is in demand for personal appearances, video projects and more. Ben was also featured in "50 Hairstylists," a book featuring the fifty most influential hairdressers in the country. His passion and raw talent for his craft has turned him into one of the most exciting innovative hairdressers in the industry!

Kasho

KASHO handcrafted Professional Stylist Shears are the crowning achievement of the “shisho,” a highly skilled craftsman who proudly engraves his shears with the KASHO mark. KASHO shears feature two di�erent stainless steel alloys in order to meet the high Japanese quality demands for sharpness and material. The combination of di�erent hardness grades means that every pair of shears is perfectly balanced, guaranteeing an exceptionally durable cutting edge.

Nate Gordon As a third-generation hairstylist, Nate grew up in a salon and quickly became one of Austin’s top stylists. The road he has traveled has given him insight that benefits many. Along with working behind the chair, he has toured the country as a Platform Artist for multiple companies including Woody’s International, Redken, and Kasho. Nate strives to inspire and educate stylists of all ages and skill levels through developing a solid foundation in the fundamentals of cutting. Drawing inspiration from classic cuts and creating a modern twist, Nate likes to build shapes with structure and flare using an assortment of Kasho Shears and Razors. @NateGordonHair (Instagram)

Class Description: Shears On 2.0: Create with Purpose A separate ticket must be purchased for these Kasho classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket!KASHO’s next cutting class has arrived. Our first class helped increase your hairdressing knowledge through the understanding of shear design, finger angles and body positioning. Shears On 2.0 will take you to the next level by showing you how to use your tools as an extension of yourself. Learn the art and technique of slide cutting, chipping, point cutting and channel cutting to create texture, softness, and movement while using your new KASHO razor (free to ticketed-class attendees). You will be working exclusively with KASHO shears and razors on human hair mannequins. There is no need for you to bring any equipment or tools. We’ve got you covered! Simply purchase your ticket to this separately ticketed event. KASHO promises to create a safe and supportive environment where you can practice advanced skills one on one, with master stylist and platform artist Nate Gordon. We’ll give you the edge! Tickets are sold online at www.cvent.com/d/grqnbp for $60.00 each. Classes are limited to 24 attendees and each paid participant will receive a FREE Kasho gift.

Class Schedule | Room 100 Sunday, May 3rd10am-12:30pm2pm-4:30pm

Monday, May 4th9:30am-12pm1:30pm-4pm

L’ANZA

L’ANZA Leads the Way in Healing Technology - L’ANZA uses the latest technology available to deliver the strongest, healthiest hair. While many haircare lines claim they repair the hair, L’ANZA is the only brand able to heal the hair. Through the Keratin Healing System, Triple UV protection, Nano Science 10² delivery, sulfate-free and sodium chloride-free Shampoos, and the Flower Shield Complex, L’ANZA Heals, Seals and Protects all types of hair, delivering maximum shine and color that lasts.

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Matrix

Matrix Artistic Team introduces STYLE LINK… a new styling era! Prep, play and perfect as you make your mix and customize your own styling recipes with breakthrough innovation and technology that is unique to Matrix. There are infinite possibilities, experience the link to styling freedom and connect digitally to education & inspiration.  Join Matrix for NEW hair cutting and color design with a new approach to styling and finishing techniques! The power is in your hands with STYLELINK!

Chrystofer Benson Chrystofer Benson is highly respected in the professional beauty industry for his exceptional creative vision, communication skills, and technical talent that clearly defines him as a industry leader, a MATRIX Artistic Director and Global Design Team Member. Creative, Visionary, and Passionate are a few of the words used to describe Chrystofer Benson. Working and educating globally, he is driven by his unparalleled creative energy to break down barriers and leave his mark and legacy on this world. As an avid competitor, he has many International titles in Cutting, Color, and Styling.

Dan CsicsaiBased in Hollywood’s backyard, Matrix Artistic Designer Dan Csicsai brings his unique combination of polished glamour, technical acumen and salon savvy to all of his classes and audiences. His laid-back, Southern California style strikes the perfect balance with his intense passion for the art and business of beauty. Dan joined Matrix as a platform artist in 2000, and he has contributed to many of the company’s most memorable trend and show looks. He has worked with a wide range of celebrities, and his expertise as a colorist, cutter and stylist has been sourced for a wide range of publications, including USWeekly, Star, Glamour and Modern Salon.

Chrystofer Benson and Dan Csicsai Stage Schedule:Sunday, May 3rd9:30am-10:15am12:30pm-1:15pm3:30pm-4:15pm5:30pm-6:00pm Finale

Monday, May 4th11:30am-12:15pm2:30pm-3:15pm3:30pm-4:00pm Finale

Mirabella Beauty

Mirabella is committed to salon partners and their customers, providing a strong support system that creates an environment for success. As the #1 cosmetics brand used personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colors for all skin tones and professional artistry tools and techniques to help women create the “Oh, Wow!” feeling at home that they get when they look in the mirror after a salon make-up experience.

Nioxin

The #1 selling salon brand for thicker, fuller-looking hair introduces New Minoxidil for Advanced Thinning Hair. NIOXIN uses advanced technologies to deliver thicker, fuller, denser-looking hair. Our commitment to innovation, supported by 25 years of research, enables us to be able to help more than 3 out of 4 men and women in the U.S. who experience thinning hair. NIOXIN's innovative solutions have gained industry recognition year after year.

Pink Pewter

Pink Pewter began with one clear-cut ambition: to develop unique accessories inspired by the latest fashion trends. What began as a small collection of headbands and clips quickly grew into a full line of accessories and jewelry products. Pink Pewter meticulously keeps up-to-date with the hottest fabrics, colors, cuts and materials to create stunning, original designs, which have become exceedingly popular among fashionable circles, including celebrities!

Norvell Skin Solutions

At Norvell®, we are THE pioneers in sunless. A vast majority of the categories and products you will read about such as pH balancing spray, maintenance moisturizer, 1-hour tan and many others were developed and put on the map by Norvell®. These products, and the science behind how and why to use them have now become standards in the sunless industry. Come by and check out our NEW! Dancing with the Stars Sunless Retail Collection!

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Steve Edwards A longtime industry professional and popular spokesperson, Steve Edwards brings 15 years of industry experience to the Norvell team. His enthusiastic meets laid-back approach makes learning your craft both enjoyable and e�ortless.

Class Description: Norvell Sunless Techniques and Business Building Whether you’re starting from scratch or adding sunless spray tanning to your current menu of services, Norvell o�ers the industry’s #1 comprehensive education and training program. Learn from a master educator with proven methods on how to set you apart from your competition. The techniques and skills learned in this class will help you avoid and overcome challenges in the spray tanning business. You will learn how to educate your clients on proper preparation and maintenance techniques, increase revenue, and maximize client retention. After completing this seminar, you will have the knowledge needed to start a spray tan business, explore the basics of proper spray tanning techniques, use and maintain equipment, achieve maximum client retention, and increase value and revenue of services.

Class Schedule | Room 241Sunday, May 3rd10:30am-11:30am1:30pm-2:30pm

Monday, May 4th10:30am-11:30am1:30pm-2:30pm

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PRAVANA

Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional haircare brand created by stylists, for stylists. PRAVANA'S full and complete range of continuously evolving hair care products includes hair color, styling, texturizing and after-color care to meet virtually every beauty need.

Alan Papaleo As the Artistic Design Team Director for Pravana, Alan is a salon owner residing in the heart of the entertainment industry, Los Angeles, CA. Alan has been a featured platform stylist in over 15 countries as well as most of the U.S. His approach to hair design is unique due to his extensive background in fine as well as martial arts. Alan's cutting and styling techniques are blended with precise body movements and an artistic eye to create organic and beautiful hair shapes that are easy to translate, from avant-garde to ready-to-wear. He is the recipient of many industry awards and accolades for his work in videos and magazines. He is

also the creator of "The Yoga of Haircutting,” a concept that integrates the visual and physical movements of the stylist for a more harmonious, artistic result.

Vadre GrigsbyAs PRAVANA’s Artistic Hair Color Director, Vadre travels throughout the country sharing her knowledge of one of the fastest growing hair color lines to date – ChromaSilk Crème HairColor. Her work can be seen in advertising campaigns and graces the covers of numerous industry publications. She also owns and operates a successful salon in northern California, where she uses her time behind the chair to stay updated on what clients are asking for and what stylist’s encounter daily. This unique combination of salon exposure and session artistry gives Vadre’s techniques a unique mass appeal.

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Class Description: PRAVANA Performing Arts Have you ever had an image in your head, drew it out on paper and wondered, “how do I translate that onto my client?” This class will teach you where to put the color to accentuate the cut and style and how to accentuate color with the right cut. Join us in this creative class that will take you from the inception of an idea to the final result for your client, using CHROMASILK!

CHROMASILK – More Than Just VIVIDSCreate beautiful, rich and long lasting color with ChromaSilk. Learn how to use the fastest growing color line in the industry! Are you wondering how to adjust color to get 100% gray coverage? We’ll show you how with ChromaSilk. You’ll also learn how to accent your favorite colors with VIVIDS!

Unlock Your Creativity with VIVIDSThink you don’t have a VIVIDS client? Think again! Whether it’s a full head of vibrant color or a subtle sneak peek, see how to adapt your VIVIDS to fit YOUR clientele. Break out your creative side! Let’s have fun!

Class Schedule | Room 105Sunday, May 3rd9:30am-11am PRAVANA Performing Arts 11:30am-1pm ChromaSilk – More Than Just VIVIDS2pm-3:30pm Unlock Your Creativity with VIVIDS4pm-5:30pm PRAVANA Performing Arts

Monday, May 4th9:30am-11am PRAVANA Performing Arts11:30am-1pm ChromaSilk – More Than Just VIVIDS2pm-3:30pm Unlock Your Creativity with VIVIDS

Product Club

Energize your color services with Product Club! Product Club is the leader in color accessories, o�ering everything a colorist needs to perform services with the exception of the haircolor itself! Product Club o�ers over 200 items for professional colorists, including the largest selection of foil, gloves, capes, caps and more. We’re committed to o�ering colorists the best possible tools for their profession. Our tools are designed based on salon research and are professionally packaged to meet the needs of today’s colorists.

Kristen LinaresKristen Linares is a natural born artist and “girly-girl” who loves the beauty industry. She is a third generation hair and makeup artist from Tampa Bay who strives to perfect images, inform the misunderstood, and teach everyone a thing or two about their beauty regimen. Teaching is one of her greatest passions and she has a very natural way of empowering her students to feel confident in their technique. Kristen wants to help other artists understand how simple it is to become a visionary and see color in the same way she can. She believes Product Club has been

a great way for her to share her ambition and knowledge.

Class Description: Highl ighting Between the Lines with Balayage The foundation of this class is based upon a balayage technique known as Celestial Color, from Product Club’s Highlighting Between the Lines DVD, Volume 3. There are many ways to utilize balayage and Product Club’s Artistic Team will help define its di�erent artistic uses. You’ll learn how to turn ordinary blondes into extraordinary blondes, give brunettes sparkle and dimension, and how to create radiant, coppery and strawberry accents on red hair. Color panels, hair painting, streams of color and using balayage in color correction will be addressed. Understanding head shape, texture and point of origin will allow you to bring these techniques to your clients with confidence and artistry.

Class Schedule | Room 102Sunday, May 3rd9:30am-11am11:30am-1pm2pm-3:30pm4pm-5:30pm

Monday, May 4th9:30am-11am11:30am-1pm2pm-3:30pm

Pureology

At Pureology, it’s our mission to provide the highest quality colour care products to professional hair colourists and their clients. Our products enhance radiance, dramatically improve hair condition, and respect the environment, while delivering longer lasting hair colour, guaranteed. Our highly concentrated ZeroSulfate® shampoos and the exclusive AntiFadeComplex®, help colour-treated hair retain its fresh-from-the-salon vibrancy with every use. Our 100% Vegan, Dual Benefit Formulas provide custom care for every hair type. We invite you to learn more and immerse yourself in our world. Experience Pureology’s complete range of colour care and stylers, discover why we’re the first choice of colourists and their clients, and learn how our commitment to sustainability sets us apart from all the others.

Ruth RocheRuth began her career as a hairdresser in California over 25 years ago and is now based in New York City. As one of the most respected artists in her profession, she continues to inspire her peers and clients with her creative approach, humor and talent. Ruth’s work has appeared in many magazines including Harper’s Bazaar, Elle, Vanity Fair, In Style, and Cosmopolitan to name a few, as well as every leading salon magazine. Her celebrity clients have included Mariah Carey, Lindsay Lohan, Sheryl Crow, Claire Danes, Kelly Ripa, Pink, Milla Jovovich, Rosie Perez and more. She has also worked with world-renowned photographers and has

featured her work at New York’s famed Fashion Week. Ruth has received the honor of Master Stylist of the Year from the North American Hairstyling Awards, and she has also been featured in the documentary, “Stars Behind the Chair: The Leading Ladies of Hair.” While previously serving as the Global Artistic Director for Redken, she is currently shining her brightest as Pureology’s Color Ambassador.

Ruth Roche Stage Schedule:Sunday, May 3rd11:30am-12:15pm2:30pm-3:15pm5:30pm-6:00pm Finale

Monday, May 4th10:30am-11:15am1:30pm-2:15pm3:30pm-4:00pm Finale

Redken

Years of scientific research, inspiration from the industry's best educators, and a unique sense of fashion keeps REDKEN on the cutting edge. Our commitment to formulate scientifically superior products for the global salon community continues, and as we forge ahead, our awareness of fashion, trends and modern hair will only enhance our strength.

Sam Vil la Motivating, creative, passionate, energetic, inspiring – these are just a few thoughts that come to mind when you think of Sam Villa. Known as the hairdresser’s hairdresser, Sam was chosen as the industry’s Favorite Platform Artist and Educator at the prestigious Stylist Choice Awards in 2007 and again in 2011. Sam possesses a unique blend of technical and artistic skills, along with a contagious spirit that draws people in and makes them want to learn. With more than 30 years of teaching experience, he currently holds the title of Redken’s Education Artistic Director and is the Chairman of his own company. For 16 years, he has participated in trade shows and salon programs for Redken

across the globe. He also acts as lead facilitator at the Redken Exchange, New York, and teaches a variety of design/trend sessions and the Redken Artist Network.

The Sam Villa line of educational DVDs and premium styling tools are designed to complement his teaching sessions and deliver career enhancing and ergonomic support to stylists. See SamVilla.com for resources.

Sam graduated from Ponce Beauty School after growing up in his Dad’s barbershop. He later went on to open Avant Hair Studio, an award-winning salon in the San Francisco Bay area. His accolades include Behindthechair.com Favorite Platform Artist and Educator (2007, 2011) and Favorite top-five finalist (2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009, 2010); Redken Platform Artist of the Year (1998) to name a few. Leah Hanson

Leah believes in hairdressers! From foundational hair color and business programs, to color correction and conversion programs, no matter what the class is, Leah strives to ensure that each stylist she works with walks away with the knowledge and skills to make their lives behind the chair even better. With a down to earth approach, she brings straight-forward energy to in-salon education. Being a stylist behind the chair herself, Leah takes pride in her ability to understand the daily life of a hairdresser and loves helping fellow stylists achieve their potential.

Glenn Baker For 25 years, Glenn has been dedicated to developing winning business strategies for salon professionals. As Vice President and Partner of the Head Shoppe Co. Ltd. and Partner in the Summit Salon Business Center, he educates and motivates distributors, salon owners & stylists throughout the U.S. Glenn’s enthusiasm for helping others is undeniable as he teaches principles guaranteed to help salons deal with the challenges of today’s ever-changing market.

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Class Description: FORMULATION REMIX with Leah HansonJoin us for an enlightening experience you won’t want to miss! We’re going to mix it up for blondes, brunettes, highlights, lowlights, glazing, toning, correcting and many more techniques and scenarios. Don’t miss a chance to explore, express and exchange useful, salon ready ideas. You’ll build a hair color menu with formulas and tips to take back to the salon. Whether you want to illuminate a few strands, free- hand a look, correct, or create the perfect platinum, you’ll quickly discover that selecting the perfect product will make all the di�erence.

EXPLODE the Financial Potential of Your Business with Glenn BakerMany salon owners manage a business that just so happens to be a salon. Culture, systems and profit are the foundations of being successful in your endeavor. Join us and learn how to develop the correct mindset as a business owner and leader. You’ll also learn to how to understand the needs of today’s ever-changing clients, identify and implement the right business systems and understand why profit eludes you.

Class Schedule | Rooms 230 & 231Sunday, May 3rd10am-11:30am and 2pm-3:30pm (Room 230) FORMULATION REMIX with Leah Hanson

10am-11:30am (Room 231)EXPLODE the Financial Potential of Your Business with Glenn Baker

Sam Villa Stage ScheduleSunday, May 3rd10:30am-11:15am1:30pm-2:15pm4:30-5:15pm5:30pm-6:00pm Finale

Monday, May 4th10am-11:30am and 2pm-3:30pm (Room 230) FORMULATION REMIX with Leah Hanson

10am-11:30am (Room 231)EXPLODE the Financial Potential of Your Business with Glenn Baker

Monday, May 4th9:30am-10:15am12:30pm-1:15pm3:30pm-4:00pm Finale

Robanda (Bodyography)

Bodyography is a boutique professional makeup line conceptualized and manufactured in the USA. We o�er mineral based makeup with clean ingredient lists and sleek and simple packaging. Infused with skincare benefits such as fruit and plant-derived vitamins and antioxidants, Bodyography is more than just your traditional makeup line. Along with top of the line formulations, Bodyography also o�ers Vegan, Gluten & Paraben Free products to fit within any lifestyle. The color payo� and quality of Bodyography is clear cut, but what really makes this brand shine is the way the makeup feels on the skin – weightless beyond compare.

Kelly McGowan Kelly is a licensed cosmetologist and makeup artist with over 7 years of editorial experience. Working behind the scenes of numerous fashion shows and photo shoots all over the country quickly taught her invaluable industry lessons. Her love for beauty has given her a diverse resume and loyal clientele. Sharing and receiving education is the ultimate reward and a newfound passion that drives her to continue to create.

Class Description: Hi Definition - Creating a Portfolio that Stands OutNot just another event or day-to-evening class! This class is designed to help the makeup artist present work that beats the competition. Kelly McGowan will take you through the steps demonstrating how to take your makeup artistry career to the next level! You’ll learn how to use products that will make your clients of any age look amazing. Plus, you’ll leave with all of the knowledge necessary to build a winning portfolio! Great opportunity for sales consultants as you will gather insight when speaking to your current and potential customers.

Class Schedule | Room 221Sunday, May 3rd12pm-1:30pm

Monday, May 4th12pm-1:30pm

Satin Smooth

Committed to giving their salon and spa clients the best in personal care, Satin Smooth delivers professional results. Our products are carefully formulated to be customized to your clients’ skin care needs, achieving results that exceed expectations. Satin Smooth has provided customized waxes and state-of-the-art appliances to our industry for more than 10 years. Beautiful - Everyone dreams of it. We deliver it.

Class Description: Class: Satin Smooth Facial Waxing Class for All Levels Everyone wants beautiful brows in minutes! Attend a Satin Smooth Waxing class and learn how to increase your income by adding facial waxing to your services. Learn e�ective consultation practices and the necessities of sanitation. You’ll also learn when and how to use soft, hard or thin film wax. Sharpen your skills now and give your client a pair of beautiful brows with no pain. They’ll be yours forever!

Female Brazi l ian Waxing Class for Advanced Techniques Join us and learn the tips and practices that will take your Female Brazilian waxing skills to the next level. This class will inspire the seasoned professional with advanced waxing techniques and give the new waxing technician a professional plan. Become an expert and learn how to use soft, traditional hard, and thin film waxes. Create an atmosphere of confidence and success in your waxing room and the dollars will follow! Note: This is an advanced class with full frontal nudity. Licensed professionals and students with school ID only. No photography allowed. Beginners welcome.

Customize Your Waxing Services From Head to Toe. Al l Levels Welcome! Learn how to customize your waxing service to increase your salon profit and create an atmosphere of confidence and success. You will learn: how to wax all parts of the body; how to use soft, traditional hard, and thin film waxes; when to use soft or hard wax; waxing techniques to give a more comfortable, e�cient and safe waxing service. You’ll also learn required sanitation practices and how to give an e�ective consultation.

Class Schedule | Room 232Sunday, May 3rd11am-12pm Satin Smooth Facial Waxing Class (All Levels) 2pm-3:30pm Female Brazilian Waxing Class (Advanced Techniques/Beginners Welcome!)

Monday, May 4th10am-11:30am Customize Your Waxing Services, Head to Toe with Satin Smooth (All Levels)

Sexy Hair

Sexy Hair has always been a welcome splash of red in a world of weary black and white. We’re proof that fun can be a seriously powerful serum and we believe in making waves, turning up the volume, and being seen and heard! Because if there’s one thing we’ve learned, it’s that you’ve got to take a risk to get the reward. Innovate fearlessly. Unleash your creativity. Let your passion lead the way. Our “go bigger” philosophy doesn’t just apply to style; it’s a way of life! Unlocking your potential is our ultimate area of expertise and our unique education program is designed to teach you cutting-edge techniques and motivate you to new heights in your career and life.

Laura Hickenboth Laura Hickenboth has always been a force to be reckoned with. At 16, she applied her styling skills and natural talent to help her classmates look their best for school dances and recitals. While attending A.W. Beattie Career Center, Laura worked as a salon assistant where it became pretty evident she had an aptitude for teaching. That coupled with her proficiency and flair, earned her a full scholarship to the school’s Teachers Certification Program.

In 2006, her unique persona and creative outlook landed her a position at Sexy Hair. She rose quickly through the ranks becoming one of the company’s prestigious Platform Artists and Educators in 2010. For all her hard work in the field, Sexy Hair presented her with its 2010 Excellence Award for Best Education Business Expert.

Today, her hard work and determination have led to her current position as a partner and Vice President of Harmony Salon where she continues to train and inspire members of her team each day.

Class Description: WHAT'S SEXY NOW: Best Dressed List A separate ticket must be purchased for these Sexy Hair classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket! The Sexy Hair MODERN HOLLYWOOD STYLING COLLECTION has taken inspiration from the most sought after styles; from loose and romantic to detailed and polished, and made them accessible to every woman that sits in your chair. Featuring our upstyling system that will help you approach styles with simplicity and confidence, the hottest styling trends and techniques your clients are asking for, and a creative mix of braiding and iron techniques to push your creativity to new limits.

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WHAT'S SEXY NOW: Braiding A separate ticket must be purchased for these Sexy Hair classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket!Looking to add a little texture to your finished styles? Let our experts teach you how to incorporate new braiding techniques into your designs. Trendy, yet always classic, braids are a fun and creative way to update any look. You will learn three new braids incorporated into a variety of glamorous designs from casual to formal with easy to use techniques.

Tickets are sold online at www.cvent.com/d/grqnbp for $60.00 each. Classes are limited to 25 attendees and each paid participant will receive a FREE Sexy Hair gift.

Class Schedule | Room 240Sunday, May 3rd10am-12pm WHAT'S SEXY NOW: Best Dressed List2pm-4pm WHAT'S SEXY NOW: Braiding

Monday, May 4th10am-12pm WHAT'S SEXY NOW: Best Dressed List

Sormé Treatment Cosmetics

Superb makeup must be both glamorous and beneficial to your skin - the living canvas for every color. For over 20 years, Sormé has teamed with professional makeup artists and the finest formulators around the world to bring you an exceptional blend of traditional beauty, wisdom and advanced anti-aging technology in every product. Active plant botanicals, natural minerals, healing vitamins and clinically proven, age-reversing peptides help protect and improve your skin as rich color pigments enhance your natural beauty. Today, Sormé is the makeup of choice for top Hollywood film studios and celebrities. Discover for yourself why Sormé is the exceptional makeup for all ages.

Spilo Worldwide

Proudly serving the professional beauty industry for over 70 years, Charles Spilo established his business in 1942! Over the years, we’ve grown into a manufacturer, importer and master distributor to the professional beauty industry. Today, Marc Spilo carries on his father's commitment to provide worldwide customers with the very best in product selection and service.

Diana Bishop Mehaz Tool Guru Diana Bishop has been a nail technician and salon owner for 37 years. As Spilo's top educator, she has extensive knowledge on the entire product line. Join Diana for “Selecting and Caring for Your Implements” and the “Perfect Pedicure” to learn more about our tools and how to get the job done right!

Class Description: Selecting and Caring for Your Implements and The Perfect PedicureMehaz Tool Guru Diana Bishop has been a nail technician and salon owner for 37 years. As Spilo's top educator, she has extensive knowledge on the entire line of products. Gain the knowledge you need to use these tools and get the job done right!

Class Schedule | Room 224Sunday, May 3rd1pm-2:30pm

Monday, May 4th1pm-2:30pm

StyleNet.com

StyleNet is the beauty industry’s premier source for powerful, SEO-friendly websites that are easy for stylists to access and change. Our websites can be edited quickly and as often as you like! While many web designers are only focused on the beauty of a site, they often overlook Search Engine Optimization (SEO), stopping your site from showing up in the top search results. At StyleNet, we understand how important it is for clients to find you online! Our sites are built for search engines and have features that you need, including online gift certificate sales, easy contact pages with a link to directions, and much more! Because we understand the industry, we understand that beauty professionals need a specific type of website - one that draws new customers and helps your existing clients know of every service you o�er. Maximize your sales potential with StyleNet!

Heather Smith Heather helps small businesses grow! Her stellar professional success is matched only by her personal passion and commitment to small businesses. As a former District Sales Manager with SalonCentric, Heather’s experience within the beauty industry provides StyleNet a comprehensive balance of technology and targeted industry experience.

Class Description: You’re Amazing… Let’s Go Online and Tell Your Story Simply opening the doors and hoping customers arrive doesn’t work anymore. The world around you is online, and searching for the services and products you o�er. If told properly, your story will generate new clients and further strengthen your existing client base. It’s time to embrace the changing online world and face it head on. With a busy life and a business to run, adding on the need for a successful social media presence and a marketing strategy that generates new clients can feel overwhelming. We are dedicated solely to the beauty industry and focus on teaching serious business owners and booth renters the tools they need to grow their business. This fun, interactive, and informative class discusses websites, social media, texting, e-mail and mobile apps. You’ll walk away with everything you need to conquer the world of customers waiting to find you online.

Class Schedule | Room 106 Sunday, May 3rd9:30am-11:30am12:30pm-2:30pm3:30pm-5:30pm

Monday, May 4th9:30am-11:30am12:30pm-2:30pm

Surface Hair

Surface was founded on the idea of respecting personal health and the earth. We o�er a culture of education, customer service and technical expertise to provide natural, high-performance hair care products in environmentally friendly packaging. We're committed to giving back to the environment and community and our passion is to develop products that respect the surface of our earth and create a strong surface of success from which our salon professionals can grow.

Wayne Grund Wayne loves to inspire, innovate, educate and entertain! Audiences throughout the world applaud his presentations, from “Helping Turn Hollywood Green” at the Oscar’s to “Street Fashion.” An internationally award winning stylist, Wayne’s salon, Visions, was named one of Canada’s Top Ten Salons by Chatelaine Magazine. He is also a recipient of Modern Salon’s Salon of the Year award and the founder of Surface, a natural, high-performance, salon exclusive hair care line that respects personal health and the earth. His personal achievements also include Canada’s Governor Generals Award for outstanding community service.

Kim Oakley Kim has spent 14 years dedicating her artistic talent to the beauty industry. She has traveled across the country sharing her passion for Surface Haircare and developing Surface Concept Salons. Kim is thrilled and proud to be a part of the Surface Hair Care family, an award-winning company that completely respects personal health and the earth.

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Class Description: Polished Punk Take classic design to the edge with Polished Punk, a women and men trend cutting and up do class! This trend o�ers cutting features with deeply shattered perimeters, disconnection, compression cutting and a new world of texture with the Surface RZ Blender! Up dos feature techniques from “The Twisted Bun” and “The Braid of Chains” with simple ponytails, knots, and “hair crocheting.” Learn, laugh and profit with a company devoted to making the earth a better place!

Class Schedule | Room 103 Sunday, May 3rd10am-11:30am 1pm-2:30pm

Monday, May 4th10am-11:30am1pm-2:30pm

The Wet Brush

The Wet Brush is a division of JD Beauty Group and has become the number one selling hairbrush in the USA. Unlike many brushes on the market, The Wet Brush boasts advanced features like its Intelliflex bristles that ensure a gentle, safe and e�ective experience when brushing through tangled hair, no matter how knotty, thick or thin. Superior to the average detangling hair tool, the Wet Brush has become a household name among millions of satisfied customers that have finally found an easier way to untangle and manage their hair. The Wet Brush has become THE beauty and grooming tool to ensure a quick, easy and fun haircare routine around the world.

Tressa

Join DJ and Shannon as they take you on a journey in shape shifting cut & color! "Shape Shifters" -- our 2015 Trend-- examines and reinvents the classic bob, pixie and long hair shapes. The clean lines of the "Sassoon" movement, juxtaposed with shattered interiors and the layering of both texture and color, reflecting the desire for a more individualized approach to hairdressing.

But wait, there's more! Join Marianne Buckland and Mark Schlick, both Tressa Designers, at the interactive stations set up in the booth for you to experience first hand: • NEW Root Concealers • Texture Reformation • Watercolors • Xtremers

DJ Armstrong DJ comes to us from Moultrie, Georgia and brings years of experience as a master cosmetologist, with the later half of his career as a salon owner. Since being in this industry, DJ’s enthusiasm about educating others is contagious which gives anyone who works with him a new outlook on learning. He enjoys every aspect of the hair and fashion world and loves to incorporate the latest trends into what he’s most passionate about – hair color! DJ looks forward to continuing to excel in the industry and wants to take as many people with him as he can!

Shannon Tully Mere Passion and excitement is what drives Shannon in the hair industry. With over 15 years’ experience, her creativity level is in full throttle. Specializing in precision cutting with an artistic vision! A master of her craft, she keeps up with the latest techniques by competing in hair competitions and undertaking in photo shoots. Trained both in Britain and Canada Shannon is now a world renowned colorist working on platforms around North America. She exercises her wealth of knowledge by training and working with top stylists. She is constantly working on her own innovative techniques always pushing the boundaries of hair Shannon

will add glamour to your appearance by updating your look and turning on your natural style.

Booth Stage Times:Sunday, May 3rd9:30am-10:30am11:30am-12:30pm1:30pm-2:30pm3:30pm-4:30pm

Monday, May 4th10am-11am1pm-2pm

Wahl

Since the invention of the first practical electric hair clipper in 1919, Wahl has been the leader in the professional and home grooming category. Today, with over 3300 employees worldwide, we are proud to carry forward the tradition of innovation and superior customer service that was created by our founder, Leo J. Wahl. Our remarkable list of ground-breaking and innovative products remain the global standard for integrity, value and e�ciency.

Anthony Barmer Anthony has been a resident and business owner in Harford County, Maryland for over 14 years. He received professional training by companies including Paul Mitchell, Mizani, Dudley’s, The Wahl Clipper Corporation and more, as well as management training under Michael Chivas, owner of The Smart Group and Company. As a Platform Artist for The Wahl Clipper Corporation - the world’s largest clipper company - Anthony has helped expand the company’s consumer market by traveling to major hair shows promoting sales, marketing, education and platform work.

Lauren Milner For 10 years, Lauren has been dual-licensed as both a barber and cosmetologist. Now, she’s on the fast track to becoming the most respected stylist in the St. Louis, MO area. Lauren currently manages a full service barber shop and has a strong knowledge and understanding of what it takes to achieve an excellent customer experience. Her astute business sense for generating revenue through retail and sales, as well as mentoring and training her team, has gained Lauren a position of leadership.

Class Description: Wahl RechargeWhat do Wahl clippers and stylists have in common? Both need a power source to stay fully charged! Education is your power and Wahl is your resource. Whether your skills need a recharge or you just need a motivational jump-start, you will leave this class restored, rejuvenated, revitalized and ready to reinvent your skills! This class o�ers the nuts and bolts of clipper cutting including techniques, trends, and tool information. Bring your questions and an open mind! We guarantee you’ll leave renewed and inspired!

Class Schedule | Room 242Sunday, May 3rd10:00am-11:00am Lauren Milner 1:00pm-2:00pm Anthony Barmer

Monday, May 4th10:00am-11:00am Anthony Barmer 1:00pm-2:00pm Lauren Milner

Youngblood Mineral Cosmetics

Youngblood is the premier luxury mineral cosmetics line made of natural, finely ground minerals from the earth, without any of the common irritants found in conventional makeup, like chemicals, dyes and preservatives. Created by a former medical aesthetician, Pauline Youngblood, many of our products contain our signature mineral blend of Malachite, Rhodolite, Hematite and Zincite to help protect cells and tissue. From first use, you'll notice an incredibly silky feel and polished, fresh-faced finish. Our lightweight foundations contain a natural sun protectant and provide flawless, buildable coverage. Youngblood is gentle for use on all skin types and conditions, including recovery from laser/chemical peels, or those experiencing rosacea, acne or discoloration. Our products are free of talc, parabens, oil and fragrance, and have earned numerous awards including Best Foundation by Beauty Launchpad and Best Mineral Blush by NewBeauty. Professional makeup artists, celebrities and customers love our comprehensive assortment of natural-looking and long-lasting shades that are able to stand up to heat, humidity and perspiration.

Liliana Pennington Liliana is an accomplished and creative makeup artist with experience in all aspects of makeup including wedding, retail and print. Working in the industry, she realized her love for training and teaching women how to look camera-ready every day. She found her perfect match with Youngblood Mineral Cosmetics and is now the Director of Education/Training. Liliana truly values Youngblood’s healthy and natural formulas that make her clients look great, feel confident and exude beauty. While this line makes her clients look amazing, it’s good for them, too!

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