Cms expo social-media-process
-
Upload
dragonsearch -
Category
Technology
-
view
689 -
download
0
description
Transcript of Cms expo social-media-process
![Page 1: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/1.jpg)
Social Media As a Process
Social Media As a Process
Ric DragonDragonSearch
Ric DragonDragonSearch
![Page 2: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/2.jpg)
• Self-Identification• Connecting• Engaging
• Self-Identification• Connecting• Engaging
Social Media PatternsSocial Media Patterns
Twitter: @ricdragon
![Page 3: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/3.jpg)
Twitter: @ricdragon
![Page 4: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/4.jpg)
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 5: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/5.jpg)
GoalsGoals
Twitter: @ricdragon
![Page 6: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/6.jpg)
![Page 7: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/7.jpg)
VoiceVoice
Twitter: @ricdragon
![Page 8: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/8.jpg)
VoiceVoice
Twitter: @ricdragon
•Maven•Passion•Community• Promotional Voice
![Page 9: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/9.jpg)
Voice- MavenVoice- Maven
Twitter: @ricdragon
![Page 10: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/10.jpg)
Voice- CommunityVoice- Community
Twitter: @ricdragon
![Page 11: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/11.jpg)
Voice- PromotionalVoice- Promotional
Twitter: @ricdragon
![Page 12: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/12.jpg)
Voice- PassionVoice- Passion
Twitter: @ricdragon
![Page 13: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/13.jpg)
Benchmarking…Benchmarking…
Twitter: @ricdragon
•Facebook•Twitter•Blogs•Newsletters•Press Releases•General Search
![Page 14: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/14.jpg)
•Budget time and resources– Budget?– Your Time?– Staff Time?
•Budget time and resources– Budget?– Your Time?– Staff Time?
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 15: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/15.jpg)
•Facebook – 60% •Twitter – 20%•Flickr – 20%
•Facebook – 60% •Twitter – 20%•Flickr – 20%
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 16: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/16.jpg)
Facebook– Post once per day: images, video,
new product, event, etc.– Gift 5 times per day: like others
posts, engage, etc.– Monitor each day: every engagement
is responded to– Build fans each day: find quality,
targeted likers
Facebook– Post once per day: images, video,
new product, event, etc.– Gift 5 times per day: like others
posts, engage, etc.– Monitor each day: every engagement
is responded to– Build fans each day: find quality,
targeted likers
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 17: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/17.jpg)
Twitter– Post three per day: related events,
products, etc.– Gift 3 times per day: retweet, follow back,
etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,
direct messages, etc.– Build followers each day: find quality,
targeted followers
Twitter– Post three per day: related events,
products, etc.– Gift 3 times per day: retweet, follow back,
etc.– Interact each day: follow back, etc.– Monitor each day: respond to mentions,
direct messages, etc.– Build followers each day: find quality,
targeted followers
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 18: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/18.jpg)
Flickr– Upload Images with Relevant Keywords,
Target 100 Images– Gift each day: comment on related
images– Interact each day: engage with industry
related groups, created groups when applicable
– Monitor each day: respond to comments, mentions, etc.
Flickr– Upload Images with Relevant Keywords,
Target 100 Images– Gift each day: comment on related
images– Interact each day: engage with industry
related groups, created groups when applicable
– Monitor each day: respond to comments, mentions, etc.
Focus Plan DocumentFocus Plan Document
Twitter: @ricdragon
![Page 19: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/19.jpg)
• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities
• Monitor / Listen• Make Connections• Engage Per Plan• Seek Opportunities
In FlightIn Flight
Twitter: @ricdragon
![Page 20: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/20.jpg)
• Creative Time/Brainstorming• Twitter/FB Flash Mob
Internally• Work off of the Audience
Brainstorm• Develop Champions for
different media
• Creative Time/Brainstorming• Twitter/FB Flash Mob
Internally• Work off of the Audience
Brainstorm• Develop Champions for
different media
In FlightIn Flight
Twitter: @ricdragon
![Page 21: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/21.jpg)
•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,
Radian6)
•Google Alerts•Facebook Trends•Tools for archiving Twitter•Professional Tools (Raven,
Radian6)
Monitoring & ListeningMonitoring & Listening
Twitter: @ricdragon
![Page 22: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/22.jpg)
Monitoring & ListeningMonitoring & Listening
Twitter: @ricdragon
![Page 23: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/23.jpg)
•Are we being promotional?•Are we including real people?•Are we engaging and
responding? •Are we speaking from our
passion points?•Are we leading with our causes?
•Are we being promotional?•Are we including real people?•Are we engaging and
responding? •Are we speaking from our
passion points?•Are we leading with our causes?
Review VoiceReview Voice
Twitter: @ricdragon
![Page 24: Cms expo social-media-process](https://reader036.fdocuments.in/reader036/viewer/2022081512/55530d03b4c9054e3f8b4ef9/html5/thumbnails/24.jpg)
Thank you.Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/
Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/