© 2015 Newzoo 1

Trends, Insights & Projections Towards 2018

© 2015 Newzoo | V1.1 | June 2015 | www.newzoo.com

incudes profiles for 26 individual countries

2015

Global Games Market Report

© 2015 Newzoo 2 2

Table of Contents

© 2015 Newzoo

Foreword

1. The Global Games Market

Methodology & Key Market IndicatorsScreen Segmentation Model™Overview per Region, Segment & Screen

2. Key Global Trends

4. Rankings

Top 35 Public Game CompaniesTop 50 Countries

5. The Games Market per Region & Country

Selected Region & Country InsightsNorth America (US, CA)Latin America (BR, MX)Western Europe (DE, UK, FR, ES, IT, NL, SE, BE)Eastern Europe (RU, PL)Middle East & Africa (TR)Asia-Pacific (CN, JP, KR, TW, TH, ID, MY, SG, VN, PH, AU)

About Newzoo

6. Special Focus Topics

Southeast AsiaThe Growth of eSportsGaming Peripheral Research

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3. Third Party Research 22

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Newzoo aims to provide clients with the best possible assessment of the size of the overall games market, broken down into segments and regions. By synthesizing a large number of data points, we ensure that our numbers make sense on a segment and regional level and even on an individual country level. Below we will describe our approach in more detail in order to help clients understand what underpins our forecasts, facilitating comparisons with other data sources.

Methodology & Key IndicatorsPlayers and Payers Drive Revenues

At the highest level, Newzoo focuses on three key metrics for every market: players, payersand revenues. We define a market as a country or geographic region in combination with one or more game segment(s).

The data on payers and players is mainly based on our own primary consumer research program, which continues to form the basis of our detailed understanding of consumers and games. In 2015, we will carry out research in over 25 countries, covering more than 50,000 consumers. Started in 2009 with six countries, this is now by far the largest games related consumer research program in the world.

The revenue data comes from our predictive games market model, which incorporates from multiple sources: macro-economic and census data, transactional and app store data, primary consumer research, partner data, detailed financial information reported by public companies and third party research. We also obtain valuable input from clients, often leading international game companies.

The market size estimates and growth forecasts for individual segments and countries, and in aggregate for the total industry, are validated against our analysis of key market metrics. For instance, our market model calculates the average annual spend per paying gamer, which is then compared with historic numbers, other regions and GDP per capita.

Our historical revenues and growth rates reflect the year-end US$ exchange rate. Our projected growth rates assume steady exchange rates going forward, but we take into consideration historic growth rates in local currency rather than US$, as this gives a better picture of underlying growth.

We define revenues as the amount the industry generates in consumer spend on games (excluding taxes and consumer-to-consumer second hand trade), plus the advertising revenues generated in and around games. Our revenue numbers exclude (peripheral) hardware, business-to-business services and the traditionally regulated online gambling and betting industry (e.g. BWIN and William Hill).

In terms of countries and regions, we define the market size as the amount that is generated by companies from consumers in that specific territory, as opposed to the amount that companies based in a particular territory generate worldwide.

The broader conceptual framework supporting our forecasts consists of the expected growth of the online population plus the expected development of the Key Market Indicators per region, as illustrated below. Overall, our forecasts are always the outcome of an iterative process, reviewing the implications of our assumptions on a very granular level.

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)Global Financial Company AnalysisGame revenues of public and non-public companies

Population & Economic Census DataProjecting organic growth on a local and global scale

Primary Consumer Research in Key CountriesUnderstanding playing and spending behavior

Local Data ValidationWith commercial companies in specific countries

Third Party ResearchReported on a local and global scale

GlobalGames Market Model

Key Market IndicatorsInput: Continuous Data Analysis Modelling

Players (#)

Payers (#)

Money ($)

© 2015 Newzoo

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About Newzoo

© 2015 Newzoo

Newzoo is the innovative global market research and predictive analytics firm with a primary focus on games. We provide our clients with a mix of market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models.

We provide a comprehensive range of market intelligence subscriptions and custom services:

Interested in more granularity and quarterly updates?

Upgrade to Premium and receive:

• Quarterly updates

• Granular Data Set

• Access to the Newzoo Client Portal

Other Newzoo Products and Services

Consumer Insights eSports Economy

PC Gaming Peripheral Brands

Consumer Insights for 26 Countries+200 Topics

/newzoo-data-explorer/

Global Growth & EconomyTrends & Revenues

/global-growth-esports/

Monthly PC Game Popularity40+ Countries

/pc-games-market-monitor/

20 Brands | 7 CountriesReport | Granular XLS | Data Explorer

/product/gaming-peripheral-brand-tracker/

HEADSETS MICE KEYBOARDS SURFACES CONTROLLERS

/global-games-market-report-premium/

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© 2015 Newzoo

The Experts on All Things Games.

MARKET TRENDS

DATA MODELING

CONSUMER INSIGHTS

PREDICTIVE ANALYTICS

SAN FRANCISCO AMSTERDAM SHANGHAI