2015 Emerging Norms: Digital Marketing
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Transcript of 2015 Emerging Norms: Digital Marketing
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● Digital Marketing is not a game of luck, it’s a game of strategy
● Consumers are transforming at a very fast pace. If we don’t catch up with them, we are in trouble
● Digital Marketing Innovation needs to be part of our culture
2015 Emerging Norms: Digital Marketing
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Objectives● Understand important learnings from
2014 Digital Marketing execution● What are approaches followed by
organizations to maximize success through digital marketing?
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Experience Gained From 2014● Digital channels are the key
factors for marketing● Track ROI of each campaign● Adopt new technologies
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Adoption Of Marketing Automation● Leading performers invest in
marketing automation● It is used to streamline sales and
marketing organizations● Early adopters have competitive
advantage
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Big Data In Marketing● Using Big Data For 2015
Marketing strategies could be a key factor
● Big Data provides a new way for optimization in marketing
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CMOs And CIOs Working Together● CMOs are heavily investing in
technology● SMAC – Social, Mobile, Analytics
and Cloud has transformed the market conditions
● For successful marketing campaigns, it is imperative that CMOs and CIOs work together
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Importance Of Channel Mix● Customers are evolving rapidly with
new ways to discover products and services
● There is need to create a way to engage customers
● Companies need to execute campaigns across multiple channels for top-of-the-mind-recall
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Target On Influencers● Right number of influencers create wonders● Leverage social media for word-of-mouth
with the influencers
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Conclusions● Leveraging technology for rapid growth is
a must ● Capturing and analyzing rich (big) data is
very important for quick operations● Use channel mix to engage customers● Capitalize on influencers. Quality is more
important than quantity● Co-creation between CMOs and CIOs will
define the new age marketing campaigns
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