2015 CLIA Cruise Industry Outlook

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Cruising to New Horizons and Offering Travelers More February 9, 2015

Transcript of 2015 CLIA Cruise Industry Outlook

Page 1: 2015 CLIA Cruise Industry Outlook

Cruising to New

Horizons and Offering

Travelers More

February 9, 2015

Page 2: 2015 CLIA Cruise Industry Outlook

State of the

Cruise Industry

2015 Cruise

Industry Outlook

Panel

Discussion

Cruise Industry

Marketplace

WELCOME

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ADAM M. GOLDSTEINChairman, Cruise Lines International Association

President + COO, Royal Caribbean Cruises Ltd.

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STATE OF THE

CRUISE INDUSTRY

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1975 2015

CRUISE LINES INTERNATIONAL

ASSOCIATION TURNS 40

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200917.8M

201120.5M

201220.9M

201321.3M

201019.1M

2014p22.1M

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2009-2014p (Millions)

CLIA GLOBAL OCEAN

CRUISE PASSENGERS

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Ocean cruise RANKED FIRST in best overall vacation

89% of cruisers were

HIGHLY SATISFIED with their cruise vacation

84% would

RECOMMEND CRUISING to a friend

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Australia +

New Zealand

China

Singapore

Italy

Belgium +

Luxembourg

Netherlands

Germany

Spain

UK + Ireland

ONE UNIFIED GLOBAL VOICE

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Alaska

Hawaii

Canada

US + Global

Brazil

France

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62Cruise Line Members

50,000Travel Agents

275Executive Partners

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POLICIES AND PRACTICESto foster a safe, secure and healthy

cruise ship environment

Revised Waste

Management Policy

Reduced

Air Emissions

Advanced Wastewater

Treatment Systems

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CRUISEFORWARD.ORG

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CRUISE VACATIONS AMONG SAFEST

MODES OF LEISURE TRANSPORTATION

2009 2011 2012 20132010

Cruise Ship Capacity Grew by 18% from 2009 to 2013

Number of Operational Incidents Declined by 13%

2009 2011 2012 20132010

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Total Output Total Full-time Jobs Total Wages

2013

CRUISE INDUSTRY ECONOMIC IMPACT

Global $117 billion 891,000 $38 billion

US $44 billion 363,000 $18 billion

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26%

14%

Cruise Tourism GDP

of Cruise Industry Compared to Other Economic Indicators

Growth Rate 2009 vs. 2013

TOTAL U.S. INDUSTRY IMPACT

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MARIA MILLERSenior Vice President, Marketing

Norwegian Cruise Line

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2015 CRUISE

INDUSTRY

OUTLOOK

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Passengers Are at the Helm.

People Continue

to Set Sail.Size Doesn’t Matter.

Specialty Cruising

Continues to Thrive.

Caribbean is Queen.

Oh, the New Places

We Will Go.

Travel Agents Are Key Influencers.

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PEOPLE CONTINUE TO SET SAILCLIA Global Ocean Cruise Passengers(millions)

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200917.8M

201120.5M

201220.9M

201321.3M

201019.1M

2014p22.1M

2015p23.0M

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TODAY'S

AVERAGE

CRUISER

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49 years old

Married

Employed Full-time

College Educated

Income $114,000

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BEST OVERALL VACATION

1%

2%

2%

4%

4%

4%

6%

6%

9%

14%

42%

Vacation with bus. Trip

Camping trip

Land-based escorted tour

House rental

Resort package

River cruise

Visit friends/relatives

Resort non-package

All-inclusive resort

Land-based vacation

Ocean cruise

% of cruisers

#1

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55%

55%

56%

57%

58%

59%

59%

60%

60%

70%

Fine dining

Unique & Different

Variety of activities

Hassle-free

Easy to Plan and Arrange

High quality entertainment

Explore Vacation Area/Return Later

Being pampered

Relax/ Get Away From It All

Chance to Visit Several Locations

TOP TEN BENEFITS OF CRUISES VS

OTHER VACATIONS % of cruisers

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68% of the target

consumer segment is

interested in taking a

cruise in the next 3 years

62% of cruisers were repeat customers; 3.8 trips on average

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69% of cruise travelers feel

a cruise is a better value

than a land-based vacation

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Compagnie du Ponant – Le Lyrial

Royal Caribbean – Anthem of the Seas

TUI Cruises – Mein Schiff 4

AIDA – AIDAprima

Tauck River Cruises – Esprit American Cruise Line – American Eagle

SIZE DOESN’T MATTER

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CroisiEurope – Gil Eanes

CroisiEurope – Loire Princesse Avalon Waterways – Avalon Myanmar

P&O – BrittaniaNorwegian Cruise Line – Norwegian Escape

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CLIA MEMBER SHIP NEW BUILD SCHEDULE

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2015 – 2020

Year Ocean River TotalOcean Ship Investment

(Billion USD)

2015 6 16 22 $4.05

2016 9 4 13 $6.48

2017 6 2 8 $5.13

2018 8 0 8 $6.41

2019 3 0 3 $2.72

2020 1 0 1 $0.87

Total 33 22 55 $25.65

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SPECIALTY CRUISING

CONTINUES TO THRIVE

River

Ocean

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ANNUALIZED PASSENGER

GROWTH RATE BY SEGMENTCLIA North America Brands

5-year CAGR 2009-2014p

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7%

21%25%

0%

10%

20%

30%

Total CLIA NABrands

CLIA NA SpecialtyBrands

CLIA NA RiverBrands

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CARIBBEAN IS QUEEN

15%

3%

5%

6%

6%

11%

20%

36%

All Other

South America

Alaska

Asia

Aus/NZ/Pacific

Europe w/o Med

Mediterranean

Caribbean

% of Available Bed Days

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-2.1

0.9

-0.4

0.8

1.4

0.0

-0.4

-0.2

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OH, THE NEW PLACES WE WILL GO

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30http://www.whatsinport.com/

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TRAVEL AGENTS

ARE KEY

INFLUENCERS

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70% of Cruisers

Use a Travel Agent

to Plan and Book

Cruise Vacations

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61%Increase in 2015

Travel Bookings, To Date

80%Plan to Promote Cruises

TRAVEL AGENT OPTIMISM

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PASSENGERS ARE AT THE HELM

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Experiences

to Remember

Stay

Connected

Travel

in Packs

Celebration

Travel

Love a

Theme

Foodcations

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Passengers Are at the Helm.

People Continue

to Set Sail.Size Doesn’t Matter.

Specialty Cruising

Continues to Thrive.

Caribbean is Queen.

Oh, the New Places

We Will Go.

Travel Agents Are Key Influencers.

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PANEL

DISCUSSION

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PANEL

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Maria Miller

SVP, Marketing

Jim Berra

CMO

Ken Muskat

EVP, Sales

PR + Guest Services

Edie Rodriguez

President + COO

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PASSENGERS ARE AT THE HELM

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Experiences

to Remember

Stay

Connected

Travel

in Packs

Celebration

Travel

Love a

Theme

Foodcations

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CRUISE

INDUSTRY

MARKETPLACE

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CRUISE INDUSTRY

MARKETPLACE ATTENDEES

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