Covermomentumpress.com/sccc/magazine/Resources/Editorial... · 2015. 9. 19. · horoscopes, popular...
Transcript of Covermomentumpress.com/sccc/magazine/Resources/Editorial... · 2015. 9. 19. · horoscopes, popular...
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Cover
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Most magazines then open with some advertising.
(The most expensive aside from the back cover)
followed by...
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TOC
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Masthead
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Editor’s letter and Publisher’s letter
(The editor’s letter usually covers thoughts on the issue’s theme, how it came into fruition, how it’s relevant and/or the part that should especially be read. The publisher’s
letter generally he or she talks about the magazine and how it relates to the bigger picture.)
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FOB=Front of BookThis section usually contains the TOC, Masthead,
Letter from the Editor, Viewer Feedback, and a series of short opening pieces often news-led
filtered through the magazine’s brand concept as it relates to politics, society, culture, arts, celebrity.
Sections are short and may be assigned to junior editors, assistants and interns/junior designers.
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Feature WellThis section contains the main features. These are the longest articles and multi-page photo spreads.
They can be 8-10 pages maximum, depending on the title. (~800-2,300 words). Often ads will be
scattered/dispersed between articles.
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BOB=Back of BookThis section contains reviews, calendars, the
remaining overflow from the feature well, minor news, directories, events, listings, essays, hot-lists,
horoscopes, popular content, etc.
The cheapest advertising can be found here (sometimes pushed together in a single block). The BOB may be laid out by junior designers and have a fairly well-determined structure and grid. Stylistic decision have already been
made for typefaces, styles and color palettes.
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Last PageOften a columnist, something funny or a short essay.
followed by...
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Last Inside Page AdOf the back section the most valuable advertising
page is the page facing the inside back cover.
People often flip here to find the final essay, hot-list, or horoscope.
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Back CoverThe most expensive position for advertisement
placement because it is most visible in public and is usually printed on thicker paperstock.
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