2015 01-23 modern-products_relevantive_online
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Transcript of 2015 01-23 modern-products_relevantive_online
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relevantivethe user perspective
relevantive GmbHJanuary 2015
Modern Products@AKreitenweis
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
What's so special about new, successful startup
products?
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 3
Precisely defined target group1.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 4
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
Not:A tool for sharing pictures and videos
But:A tool for sharing pictures and videos for first-time moms
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 6
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 7
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
Not:A tool for scheduling
But:A tool for scheduling for hairdressers and stylists
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
1. Summary:
Precisely defined target groupNot:It might fit everyone, somehow.
But:It really fits perfectly to our target group.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 10
Open, visible dialogue with customers
2.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 12
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
2. Summary:
Open, visible dialogue with customers
Not:How can we find out what customers want without anyone noticing?
But:Let's talk!
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 15
Carefully shaped functionality and value
3.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
Not:A marketplace for hardware, the decision how to combine and use it is up to the customer
But:A smart set of technologies that perfectly work together
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 21
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
Not:Nice tools to use tools
But:Nice tools to reach a goal that is really attractive to customers (e.g. to save money)
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
3. Summary:
Carefully shaped functionality and value
Not:What's great about us is that we offer such a wide range.
But:Product must be comprehensible. Value must be instantly graspable.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 24
Products and services tied together to useful packages
4.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 31
4. Summary:
Products and services tied together to useful packagesNot:Training and services are not our business.
But:Let's offer value throughout the entire customer lifecycle.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 32
ProdicesServucts
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Evolving products5.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 38
5. Summary:
Evolving productsNot:This product is the last word on the market.
But:Learnings from this product will help us to detect opportunities to grow and expand our business.
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
1. Precisely defined target group2. Open, visible dialogue with
customers3. Carefully shaped functionality
and value 4. Products and services tied together
to useful packages5. Evolving products
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Modern Products
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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]
Questions?Angela Kreitenweis
Head of UX [email protected]
T + 49 30 6098580-60M +49.176.102 17446
Product Examples
Ash Maurya, CloudFire, Running Lean, http://runninglean.coSalonmeister, http://salonmeister.de/
tado, Smart Heating, http://www.tado.com
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