What else is important when choosing an accommodation?Important to global travelers / Biggest impact to global hoteliers

95% of global travelers say price is important when booking an accommodation.

Meanwhile, only 50% of global hoteliers say price has the biggest impact when travelers book.

TripBarometerThe world’s largest accommodation and traveler survey*

HOTELIER PERCEPTION VERSUS TRAVELER REALITY

Striking contrasts in 2014 booking trends.

of global travelers say reviews are influential when choosing where to book.

What impacts global travelers’ decision for where to travel:

How global hoteliers collect travel reviews:

of global hoteliers say reviews are influential in generating bookings.89% 96%

LAST CALL FOR THE MINI-BAR?

Free and emerging amenities are influencing bookings.

Female travelers care more about free shuttle services, while male travelers care more about the hotel bar.

Global hoteliers who added staff who speak foreign languages: 16%.

Only 14% of global travelers consider the mini-bar an important amenity, and

63% of global hoteliers have already done away with the mini-bar.

Free breakfast

Free parking

Free shuttle/taxi

Free pillow menu

Free in-room Wi-Fi

74%

67%

40%

38%

10%

15%

25%

80%

59%

83%

NEAR OR FAR, TRAVEL IS WITHIN REACH

Globally, the percentage of travelers is expected to increase in 2014.

21% of global travelers plan to spend more on travel in 2014.

While 40% of global hoteliers believe the national economy will negatively impact them…

The economy is not a significant factor when it comes to global travelers spending more in 2014.

…70% of global hoteliers are confident about business profitability in 2014.

Average global traveler spend in 2014 (USD)1 Global hoteliers raising room rates in 2014:

I would never spend less: 20%

$5,955 2013

$6,136 2014

I’m saving up for travel: 40%

I’m more confident about the economy : 11%

THE REVIEW OF REVIEWS: THEY’RE ESSENTIAL

Traveler feedback plays a key role in the travel cycle.

2014 GLOBAL EDITION

Travelers / Hoteliers

Global traveler demand versus global hotelier supply:

Most commonly introduced new amenity: In-room Wi-Fi.

1. Online media platform, such as TripAdvisor

2. Emails to recent guests

3. Guest book

4. Links on hotel website

5. Cards at front desk

Online travel reviewsPrevious experienceAmenitiesSpecial offers

77% / 25% 86% / 33% 89% / 64%

1 Based on exchange rates from xe.com on February 26, 2014.

52%

Hoteliers are underestimating how positive experiences contribute to repeat business.

Travelers are eager for the added value that special offers provide when booking accommodations.

Where are they going? Destinations with the highest average domestic and international travelers, according to hoteliers:

2014

2013

Domestic leisure travelers 90% 77%

87% 65%

International leisure travelers

$

$

$

$

65%Online travel

reviews

48%Personal

recommendations

44% / 4%

To see the full TripBarometer report and more travel trends, go towww.tripadvisor.com/TripBarometer

© 2014 TripAdvisor LLC All rights reserved.

* Data was collected February – March 2014, based on an online survey of 10,370 representatives from accommodations in the TripAdvisor database, weighted equally by country, and 50,637 TripAdvisor website users and Ipsos online panelists who have researched their travel plans online in the last year, weighted to the known profile of the online population. Further details can be found in the TripBarometer global report.

Russia Japan Greece BrazilAustralia USA Caribbean

78% 72%

Morocco Austria

77% 68%

Thailand

79% 75%86% 87% 75%

ENTHUSIASM OVERRIDING ECONOMIC PESSIMISM

Globally, spending is up despite low economic optimism.

81%