2014

MEDIA KITFun 4 Kids

A Division of The Ad Company411 Third Street North, Suite 200

Waite Park, MN 56387(320) 774-1400

www.StCloudFun4Kids.com

Advertising Information

The local source devoted to all of the area’s children and

family friendly resourcesand activities.

F un4St Cloud Area

WHAT IS FUN 4 KIDS

Mission StatementFun 4 Kids is a digital media platform that connects area families to local activities and businesses through modern digital venues.

A regional website, e-newsletters, and a robust social media network combine to give parents and grandparents access to the best of our area, while giving family friendly businesses flexible ways to market their goods and services.

The site is user-driven and focused. We connect the community creating active households supporting and celebrating the diverse resources of St Cloud Minnesota and the surrounding areas.

Fun 4 Kids was designed and developed by a life-long family of Central Minnesota and second generation owner of The Ad Company - a digital advertising agency located in Waite Park, MN.

Through research and development, we created Fun 4 Kids. A website with the area’s MOST comprehensive calendar and resource listings for children and families.

Fun 4 Kids is a necessity for families and the businesses that advertise on it. Even Grandparents are finding it an invaluable resource for a quality experience with the grandkids!

ADVERTISING BENEFITS

Fun 4 Kids’ largest audience is women ages 25 - 44, the most powerful demographic making most of the purchase decisions in the household.

Power of AssociationConsumers have a higher opinion of a business that is family friendly. By advertising on Fun 4 Kids, you put your business in the category of “Family Friendly”!

Fun 4 Kids Partnerships Fun 4 kids has partnered with local schools, children’s activities, area events and fairs.

CredibilityWhen you advertise with Fun 4 kids, you put yourself above your competitors because of what Fun 4 Kids stands for. You gain the trust of consumers.

Reach Your Target Market

Focus your marketing with an integrated strategy targeting Central Minnesota Families.

Audience DemographicsFun, relevant content appeals to a broad audience of parents and grandparents, from expectant mothers to new dads, to preschool and elementary parents, to the more “seasoned” parents of tweens and teens, as well as the grandparents who want to spend time with their grandkids.

USER INSIGHTS

Fun 4 Kids targets St Cloud and the surrounding areas including the cities located in the counties of Stearns, Benton, Sherburne, and Wright.

25-45 : Age Female : Gender

102,873 : Number of household families

$61,422 : Median Household Income

26.35% have Bachelor’s degree or higher : Education

Market Area

TRAFFIC

3,700+ Average visitors per month

25,000+ Average pageviews per month

6Average pageviews per visit

4 min 12 seconds Average time on site

www.StCloudFun4Kids.com

Prime time TV Spot $20.54 ¼ page Newspaper Ad $11.66

Prime Time Cable TV $11.31

60 sec Radio spot during the morning drive $ 5.92

Billboards $ 1.78

Vehicle Wrap $ .70

Fun 4 Kids Banner $ .07

Cost per 1,000 Impressions

Website Traffic

Social Media Reach

1,000+ Members of Fun 4 Kids Facebook,

Twitter, Google+, and Pinterest

ADVERTISING OPPORTUNITIES

Special Offers

Banner Ads

Business Listing Get customers to you. Upgrade your free business listing to an Enhanced and/or Premium Listing to get your business noticed.

Featured FunLanding page advertising in a prime location for your business or event

Offer discounts, coupons, and special offers.

Showcase your business on Fun 4 Kids.

Newsletters

Posts & shares to our social media audience customized to your business or event.Social Media Campaign

390+ Direct Subscribers - Banner Ads, special offers & coupons, and articles & spotlights on local family resources.

BUSINESS ENHANCEMENT We build and grow businesses.

It is only through refined marketing and advertising strategy that the real value of your business can be communicated to customers. Marketing is a replenishing investment that generates revenue, profit and growth opportunities.

The Ad Company, creators of Fun 4 Kids, bridges the digital and traditional marketing worlds as creative marketing, branding and advertising experts. We increase lead generation by powerfully integrating traditional and digital tools in both Business-to-Business and Business-to-Consumer environments.

We are a key resource for businesses seeking to grow smarter and faster by creating a unique, integrated marketing approach in order to deliver the results that will allow them to experience long-term growth and sustainability. As a full-service agency, The Ad Company can propel your business into the next level of success.

Banner AdCreation

Social Media Marketing

ReputationManagement

Advertising&

BusinessMarketing

Website Design & Development

SEOSearch Engine Optimization

SEMSearch Engine

Marketing