2014SOUTHERN ARIZONA

JOINT ENROLLMENT CAMPAIGN SUMMARY

BACKGROUND:Effort began with discussions by TREO’s Blueprint Update Healthcare Committee

Long-Term Goal: Become America’s Healthiest Region

Not just a healthcare issue, an economic development/workforce issue

How do we get there?One of several strategies: Increase Access To Care

Today, it’s estimated that 17% of Pima County’s working age adult population, and 12% of

children, are uninsured.

By March of 2014 uninsured residents of Pima County could access either the AHCCCS

reinstatement or the new Healthcare Exchanges.

Tucson’s major healthcare systems and other concerned organizations have come together to

get the word out.

Project Partners:

University of Arizona Health NetworkTucson Medical Center

Carondelet Health NetworkNorthwest Healthcare

Blue Cross Blue Shield of ArizonaSinfonia HealthCare Corp.

JOINT ENROLLMENT CAMPAIGNMEDIA SUMMARY

Television

BUY SUMMARY

Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: Cox Media/Comcast, KGUN, KMSB, KOLD, KTTU, KVOA and KWBA

Highlights Include: Olympics (NBC), March Madness (Cable & CBS), Local News, Daytime Court Shows, Early Fringe Talk Shows (Ellen, Dr. Phil, etc.), Pawn Stars, Tosh.0

Over the course of the campaign, about 98% of People 25-54 in the Tucson DMA will see your spot an average of 6 times.

Radio

BUY SUMMARY

Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: KIIM-FM, KLPX-FM, KOHT-FM, KRQQ-FM

Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

Radio - Spanish

BUY SUMMARY

Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: KCMT-FM (Caliente) and KTKT-AM (Deportes)

Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

Outdoor

FINAL APPOVED ARTWORK - ENGLISH

Outdoor

FINAL APPOVED ARTWORK - SPANISH

Web Site