Arizona Gives Day

• What is Arizona Gives Day?

• Background of Arizona Gives Day

• 2013 Campaign Results

• Thinking about 2014

What is Arizona Gives Day?

– Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum

– 24 hours– Completely Online– Goals:

• Raise public awareness• Increase nonprofit capacity• Increase individual giving

Benefits of NAME participating

– Engage new donors– Strengthen social media presence– Link arms with 800+ nonprofits statewide to promote

our sector– Access new online giving tools– Serve more people– Collaborate with new partners– Raise money for a specific project– Teambuilding and excitement around our mission

How it Works1) Nonprofits create a profile using an online giving platform

How it Works2) Nonprofits across Arizona spread the word

How it Works3) Everyone goes online on April 9, 2014

How it Works4) Find, learn about, and contribute to causes you care about

How it Works5) Raise funds and compete for prizes

In 2013, 40 different nonprofits received incentive prizes, totaling $179,500

There were categories for small and large nonprofits to compete in.

Why Arizona Gives Day

• Responding to needs of nonprofits:– Public education about nonprofits– #1 challenge of our members: fundraising

• Needs of philanthropic community– AZ Ranks 40th for average charitable donations– Reduce pressure on institutional donors

• National trend of online giving days– Minnesota – launched in 2009 - $70 million to date

raised– Colorado – launched in 2010 – over $36 million to

date raised

2013 Campaign Results

•8,584 Donors and $928,541•Nonprofits:

– 647 received donations (80% of the 807 registered)– Median of $395; 25% raised $1,000 or more that day– Continued raising money after Arizona Gives Day– 75% of organizations that raised money said they

received donations they would not otherwise have received and 77% said they had attracted new donors

Our 2013 Results

•Dollars raised:

•Number of donors:

•Number of new donors:

What is the cost?

• 6.9% transaction fee from each donation

• Breakdown:– 4.9% Credit Card Processing and Razoo– 2% Held in fund at Arizona Community

Foundation for Arizona Gives Day Campaign

How was the date of April 9, 2014 chosen?

• Intentionally avoid year-end giving

• Capitalize on winter visitors

• Education opportunity – the need exists year round

• There is no “perfect” time

Some discussion questions:(see toolkit for examples)