2014 Solal Marketing Awards Finalists · Customer Service Experience LEGO teca (Playground) Centro...

2014 Solal Marketing Awards Finalists

Traditional Marketing

Advertising

Passion for Red Fall Fashion

Bruun's Galleri

Aarhus C, Denmark

Management Company: Steen & Strøm Denmark

Owner: Klepierre

Buskerud Storsenter & Krokstad Senter - Quickest way to your cabinâ

Buskerud Storsenter & Krokstad Senter

Krokstadelva, Norway

Management Company: Sektor Gruppen

Owner: Sektor Gruppen

Green Christmas Campaign

Emporia

Malmö, Sweden

Management Company: Steen & Ström

Owner: Steen & Ström

Lose Yourself in Fashion

Field's

Copenhagen/Denmark

Management Company: Steen & Strøm Denmark

Owner: Klepierre

Gateway to the Lost World

Gateway Theatre of Shopping

Durban, South Africa

Management Company/Owner: Old Mutual Property

Burle & Birbe

Gran Sasso Gran Shopping

Teramo, Italy

Management Company: Larry Smith Srl

Owner: Foruminvest Srl

Liverpool ONE Where Style Comes to Life

Liverpool ONE

Liverpool ONE, United Kingdom

Management Company: Liverpool ONE Management Company

Owner: Grosvenor

Let´s Beautify

Vestsaell and Centret

Slagelse, Denmark

Management Company: Steen & Strøm

Owner: Danica

Winter Wonderland

Vestsaell and Centret

Slagelse, Denmark

Management Company: Steen & Strøm

Owner: Danica

Alternative Revenue

Summer Tribute Concerts - Almada Forum

Almada Forum

Almada, Portugal

Management Company: Multi Mall Management Portugal

Owner: CRI

Gateway's Sponsorship & Income Generating Strategy 2013

Gateway Theatre of Shopping

Durban, South Africa

Management Company: Old Mutual Property

Owner: Old Mutual Property

Champions League Final @ Golden Hall

Golden Hall

Athens, Greece

Management Company: ECE-Lamda Hellas S.A

Owner: Lamda Developments S.A

Digital Dream

Les Quatre Temps

Paris, France

Management Company: Espace Expansion

Owner: SCCD, SCIDEF

Content Innovation

Primedia Lifestyle

Sandton, South Africa

Primedia Unlimited Mall Division - Alternative Revenue

Primedia Unlimited

Sandton, South Africa

Business-To-Business

SPAR Job Days

ATRIO Shopping Senza Confini

Villach, Austria

Management Company/Owner: SES Spar European Shopping Centers

ESPLO! Moving Mall

CENTRO*Sesto

Sesto Fiorentino, Italy

Management Company: SVICOM - Sviluppo Commerciale - S.r.l.

Owner: Unicoop Firenze

OC Games

Oslo City

Oslo, Norway

Management Company: Oslo City AS

Owner: Dnb Naeringseiendom

Customer Service Experience

LEGO teca (Playground)

Centro Comercial H2O

Rivas Vaciamadrid, Spain

Management Company: CBRE Gestión Inmobiliaria S.L.

Owner: Alpha Tiger Spain 1, S.L.

Mall 3.0 - Future Labs by ECE

ECE Projektmanagement G.m.b.H. & Co. KG

Hamburg, Germany

Poetry Peep

EUROPARK Salzburg

Salzburg, Austria

Management Company: SES - Spar European Shopping Centers

Owner: SES - Spar European Shopping Centers

Kanyon's: "We Bubble"

Kanyon

Istanbul, Turkey

Management Company: Kanyon Yonetim Isletim ve Pazarlama

Owner: Eczacibasi Holding and Is Real Estate

Compromiso Xanadú

Madrid Xanadú

Arroyomolinos, Spain

Management Company/Owners: Ivanhoé Cambridge

Gift-Wrapping Service Marikenstraat

Marikenstraat

Nijmegen, The Netherlands

Management Company: CBRE SCM

Owner: Syntrus Achmea Real Estate & Finance, MN & Generali

The Beach 2013

Menlyn Park Shopping Centre

Pretoria, South Africa


Owner: Old Mutual Life Assurance Company South Africa (50%) and Pareto Limited (50%)

Puerto Venecia Customer Experience

Puerto Venecia

Zaragoza, Spain

Management Company: CBRE

Owner: Orion Capital Managers

Playgrounds

Portugal

Management Company: Sonae Sierra

Participating Centres: Centro Colombo, Maia Shopping, Parque Atlântico, and Estação Viana

Family Meal Area

Germany and Portugal


Participating Shopping Centres: Gaia Shopping, Rio Sul Shopping, Loure Shopping, 8a Avenida, and

Hofgarten Solingen.

Cause Related Marketing

212's Entrepreneur Kids

212 Istanbul Power Outlet

Istanbul, Turkey

Management Company: AVM MFI Partners

Owner: Edip Uluslararasi Gayrimenkul ve Turizm A.S.

Bluewater's 2013 Jobs Fayre

Bluewater

Greenhithe, United Kingdom

Management Company: Lend Lease

Owner: Lend Lease and co-owners

S.M.I.L.E with Canal Walk

Canal Walk Shopping Centre

Century City, South Africa

Management Company: Canal Walk

Owner: Hyprop Pty Ltd & Ellerine Bros Pty Ltd

The Exchange

Cavendish Square

Claremont, Cape Town, South Africa


Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD

Itaca Top Chef.... Let's Pack Camorra

Centro Commerciale Itaca

Formia, Italy

Management Company: Larry Smith Italia

Owner: Pradera

Community Rewards

Chantry Shopping Centre

Andover, United Kingdom

Management Company: Capita

Owner: Axa

Santa’s Laughter Laboratory

Churchill Square Shopping Centre

Brighton, United Kingdom

Management Company: Jones Lang LaSalle

Owner: Standard Life Investments

Cotton Mill Mini Museum

Crompton Place Shopping Centre

Bolton, United Kingdom


Owner: LaSalle Investment Management

Banc dels Aliments/Espai Gironès

Espai Gironès

Salt, Spain

Management Company: Multi Mall Managent Spain SA

Owner: Commerz Real Investmentgesellschaft mbH

Mr. Toti's X-Mas Surprise

Forum Gliwice

Gliwice, Poland


Owner: Deka Immobilien GmbH

Frozen World

Forum Gliwice

Gliwice, Poland



Mickey makes the wishes come true

Forum Istanbul

Istanbul, Turkey

Management Company/ Owner: Multi Turkey

Take Time and Tribute Madiba

Fourways Mall

Fourways, South Africa

Management Company: JHI Properties (Pty) Ltd

Owner: Accelerate Property Fund Limited

Mall Wall Art

Galeria Krakowska

Kraków, Poland

Management Company/Owner: ECE Management

Galleria Arad Summer School

Galleria Arad

Arad, Romania

Management Company/ Owner: GTC Romania

Call of the Mall

Hoog Catharijne

Utrecht, The Netherlands

Management Company/Owner: Corio Nederland

Future Teachers

Istanbul Cevahir Shopping and Entertainment Center

Istanbul, Turkey

Management Company: Pradera - AM PLC

Owner: St Martins Property Corporation Ltd

NASA, A Human Adventure Exhibition

Marmara Forum

Istanbul, Turkey

Management Company: Multi Mall Management

Owner: Multi Corporation BV & ARES

Race For Life

Meadowhall

Sheffield, United Kingdom

Management Company: Smith Young

Owner: British Land

MEGAsupport of Universiade's 2013 Volunteers movement

MEGA Kazan Family shopping Centre

Kazan, Russia

Management Company: IKEA Shopping Centres Russia

Owner: IKEA

Discover Your Shape

Port Lodz

Lodz, Poland

Management Company/Owner: Inter IKEA Centre Poland

Children Course and Parents Workshops

Q19 Shopping Center

Vienna, Austria

Management Company/Owner: SES European Shopping Centers

I'll Never Abandon You

Romaest Shopping Center

Rome, Italy

Management Company: Larry Smith s.r.l.

Owner: Gemma s.r.l.

Household Charity Days

Shopping Complex Spice

Riga, Latvia

Management Company: "Tirdzniecibas centrs Pleskodale" Ltd.

Owner: E.L.L. Real Estate

Snow Festival in the Sunny City TARSUS

Tarsu Shopping Center

Tarsus, Turkey

Management Company: Corio Türkiye

Owner: Corio Türkiye

Gromit Unleashed at The Mall

The Mall at Cribbs Causeway

Bristol, United Kingdom


Owner: JT Bayliss, INTU and M&G

Golf for All

Multi Mall Management

Alges, Portugal

10.000 steps to stay healthy

Cogest Retail

Milano, Italy

Grand Opening, Anniversary, Refurbishment or Extension

Opening ceremony of Aéroville

Aéroville

Tremblay en France, France

Management Company: Espace Expansion

Owner: SCI Aéroville

Guilt & Ganache 40th Birthday Anniversary

Cavendish Square




Forum Gaziantep's: "Paris of the East" Grand Opening

Forum Gaziantep

Gaziantep, Turkey

Management Company: Multi Development Turkey

Owner: Forum Turkey Fund

Mimosa Mall: Food Loves Fashion Week

Mimosa Mall

Bloemfontein, South Africa

Management Company: Pareto Limited

Owner: Pareto Limited

We celebrate...YOU

Oslo City

Oslo, Norway

Management Company: Oslo City AS

Owner: DNB Naeringseiendom

Launching Trinity Leeds

Trinity Leeds

Leeds, United Kingdom

Management Company: Land Securities Group PLC

Owner: Land Securities Group PLC

Construction yard for kids

Wijnegem Shopping Center

Wijnegem, Belgium

Management Company: Group Hugo Ceusters- SCMS

Owner: CBRE and AXA

Public Relations

Do you want to go to Optimus Alive Music Festival?

Alegro Alfragide Shopping Center

Carnaxide, Portugal

Management Company: Immochan

Owner: Immochan / Auchan

Taste of Winter

Cavendish Square




Art Arrived at Colombo Andy Warhol - Icons

Centro Colombo

LisBoa, Portugal

Management Company: Sierra Portugal S.A.

Owner: Sonae Sierra / CBRE RPFI Fund

Sicilia’s Got Talent

Centro Sicilia

Misterbianco, Italy


Owner: FELIX SRL

Mickey makes the wishes come true

Forum Istanbul

Istanbul, Turkey

Management Company: Multi Turkey

Owner: Multi Turkey

Superheros

Galeries St Lambert

Liège, Belgium

Management Company: Group Hugo Ceusters- SCMS

Owner: CBRE Global Investors

Utilization of Empty Stores

Golden Hall

Athens, Greece

Management Company: ECE-Lamda Hellas S.A.

Owner: Lamda Development

Kanyon's: "Locks of Love"

KanyonK

Istanbul, Turkey



Kanyon's: "Magic Bikes"

Kanyon

Istanbul, Turkey



Liverpool ONE - Where Christmas Comes to Life PR Campaign 2013

Liverpool ONE

Liverpool, United Kingdom

Management Company: Liverpool ONE Management Company

Owner: Grosvenor

In Summer We Trust

Manufaktura

Lódz, Poland

Management Company: Apsys Management

Owner: Union Investment

OZ, The Great and Powerful Movie Turkey Sponsorship

Marmara Forum

Istanbul, Turkey


Owner: Multi Corporation BV. & ARES

NASA, A HUMAN ADVENTURE EXHIBITION

Marmara Forum

Istanbul, Turkey


Owner: Multi Corporation BV. & ARES

Housewives Olympics


Riga, Latvia



'1D or another'. 1D World pop-up shop

Waasland Shopping Center

Sint-Niklaas, Belgium

Management Company: Devimo Consult

Owner: CBRE Global Investors

Novada Outlet Söke Is At The Beaches

Turkmall Real Estate

Istanbul, Turkey

Sales Promotion

Chiado Summer Week

Armazéns do Chiado

Lisbon, Portugal


Owner: CRI - Commerz Real Investmentgesellschaft mbH

BACK TO HAPPY SHOPPING

Centro Comercial Islazul

Madrid, Spain

Management Company: Grupo Lar & Ivanhoé Cambridge

Owner: Grupo Lar & Ivanhoé Cambridge

If The Shoe Fits

Churchill Square Shopping Centre

Brighton, United Kingdom

Management Company: JLL

Owner: Standard Life Investments

Yellow Wednesday

City Center one Split

Split, Croatia

Management Company: CC Real d.o.o.k.d.

Owner: Kaufmann i Hofmann d.o.o.

Around The World: From Hong Kong To Rio

Forum Gliwice

Gliwice, Poland



1 Direction pop-up store

Hoog Catharijne

Utrecht, Holland

Management Company/Owner: Corio

Privilege Passport


Istanbul, Turkey



Give Me a Smile


Istanbul, Turkey



TweetBox


Istanbul, Turkey



Kanyon's “Please Please Me – New Year Sales Campaign”

Kanyon

Istanbul, Turkey



Win With Nata Vega Outlet & Opet

Nata Vega Outlet

Ankara, Turkey

Management Company: Jones Lang LaSalle Turkey

Owner: Nata Holding Company

Springtime with a Star


Riga, Latvia



PromoFans Portugal

Portugal


Participating Centres: 21 Sonae Sierra Shopping Centres

Student Lock-In 2013 at Land Securities Shopping Centres

United Kingdom

Participating Centres: St David’s Dewi Sant, Cardiff, Trinity Leeds, Cabot Circus, Bristol, Gunwharf Quays,

Portsmouth, Princesshay, Exeter, The Galleria, Hatfield, The Bridges, Sunderland, Overgate, Dundee

Buchanan Galleries, Glasgow, Bon Accord & St Nicholas, Aberdeen

New Media

Emerging Technology

Augmented Reality Baby Reindeer

Cavendish Square




Self-Esteem Bag

Diagonal Mar

Barcelona, Spain


Owner: Avestus

Kanyon's "We Bubble" Augmented Reality App

KanyonK

Istanbul, Turkey



Kringlukröss

Kringlan Iceland

Reykjavik, Iceland

Management Company: Rekstrarfelag Kringlan

Owner: Reitir

Digital Magazines

Rødovre Centrum

Rødovre, Denmark

Management Company/Owner: Rødovre Centrum A/S

Multi Mall Management's: "iButterfly"

Multi Mall Management

Gouda, Netherlands

Virtual Mirror

Warsaw, Poland

Management Company: APSYS Polska S.A.

Participating Shopping Centres: Centrum Handlowe Janki, Centrum Handlowe 3 Stawy, Centrum

Handlowe NoVa Park, Centrum Handlowe Plantan, and Centrum Handlowe Pasaz Lódzki.

Integrated Digital Campaigns

My Chiado My Fashion My Style

Armazéns do Chiado

Lisbon, Portugal


Owner: CRI - Commerz Real Investmentgesellschaft mbH

Super Classifica Shopping

C. C. Carosello

Carugate, Italy

Management Company: Larry Smith S.r.l.

Owner: Eurocommercial Properties Italia S.r.l.

Klubshopping

K in Kortrijk

Kortrijk, Belgium

Management Company: Group Hugo Ceusters - SCMS

Owner: Union Investment Real Estate

Mongofiera Fan Lovers Club

Mongofiera Lecce

Surbo, Italy

Management Company: SVICOM - Sviluppo Commerciale - S.r.l.

Owner: Schroder Property Investment Management (Italy) S.r.l. - Coop Estense s.c.

Riverside Mall - Coolest School Competition

Riverside Mall

Nelspruit, South Africa

Management Company/ Owner: Old Mutual Property

Interactive Look Book

Serdika Center Sofia

Sofia, Bulgaria

Management Company: ECE Project Management

Owner: ECE Project Management and Sparkassen Immobilien

Digital Brand Building #byStDavids

St David's Cardiff

Cardiff, United Kingdom

Management Company: Land Securities

Owner: St David's Partnership - JV between Land Securities and Intu Properties

Trinity Leeds “An Omni-Channel Approach

Trinity Leeds

Leeds, United Kingdom

Management Company/Owner: Land Securities PLC

Be part of (y)our Christmas Decoration

Wijnegem Shopping Center

Wijnegem, Belgium

Management Company: Group Hugo Ceusters- SCMS ROUP

Owner: CBRE & AXA

PromoFans Digital Campaign (Portugal + Spain)

Sonae Sierra

Lisbon, Portugal

Fashion show - Model Hunt

Sweden

Management Company: Steen + Ström

Participating Centres: Etage Shopping and Allum

Digital Calendar Games

Steen & Ström

Stockholm, Sweden

Social Media

Bluewater's Christmas Cracker

Bluewater

Greenhithe, United Kingdom

Management Company: Lend Lease

Owner: Lend Lease and co-owners

Web Marathon

C.C. Carosello

Carugate, Italy

Management Company: Larry Smith S.r.l.

Owner: Eurocommercial Properties Italia S.r.l.

Forum Sintra Harlem Shake

Forum Sintra

Rio de Mouro, Portugal

Management Company: Multi Mall Managment Portugal

Owner: Multi Corp.

TweetBox


Istanbul, Turkey



Kanyon's: "A Day at Kanyon"

Kanyon

Istanbul, Turkey



House of Temptations

Kolding Storcenter

Kolding, Denmark

Management Company: Steen & Strom

Owner: Danica Pension

The Impossible Golfshot

Kringlan Iceland

Reykjavik, Iceland

Management Company: Rekstrarfelag Kringlan

Owner: Reitir

Tweetseat and Blogger Outreach

Manchester Arndale

Manchester, United Kingdom


Owner: M&G Real Estates and Intu

Friends Trivia@The Mall Athens

The Mall Athens

Athens, Greece

Management Company: ECE-Lamda

Owner: Lamda Development

Multi Development's: "Person of the Year"

Multi Development Turkey

Istanbul, Turkey

2014 Solal Marketing Awards Finalists · Customer Service Experience LEGO teca (Playground) Centro...

Documents

Transcript of 2014 Solal Marketing Awards Finalists · Customer Service Experience LEGO teca (Playground) Centro...