2014 Show Report

Show Date

Venue

19-21 March 2014

Taipei Nangang Exhibition Center, Taiwan

Organizer Messe Frankfurt New Era Business Media Ltd.

Concurrent

Shows

Visitors to Secutech－26,127

Secutech 2014, the 17th international security expo was held successfully from 19- 21 March 2014 at Taipei Nangang

Exhibition Center. A total of 26,127 visitors were attracted from 91 countries, up by 1.24% from Secutech

2013. 500 exhibitors from 17 countries presented a complete security supplying chain from key components,

products, to service and solutions. Parallel to the show, 130 seminars were presented related to industry

trends and the amount of 13,711 in attendance, a 19% growth this year!

Key Highlights:

26,127 visitors attendance

1.24% increase

33% of total visitors came from IT / Telco industry

91 countries represented

19% increase in visitors attending free educational seminars and forums

2014 Intl Visitor Analysis

65%

14%

7%

5% 4%

3% 2%

Overall Breakdown

Asia

Europe

North America

Oceania

Middle East

Africa

Latin America

1517 1470 1536 1381

1660 1737 1676

2522 2545 2416 2538

2704 2801

2660

2008 2009 2010 2011 2012 2013 2014

Int’l Visitors Through the Years

Visitors

Visiting Companies

65% of high-profile international

visitors came from Asia, as

Secutech continues to cater to

the needs of Asian buyers.

Besides its regional success, the

number of visitors from North

America, Middle East, and

Oceania soared, compared with

2013 statistics!

Due to tighter travel budget, the

number of visitors decreased by 5%,

yet the total number of visiting

companies remained unscathed.

Among these, 37% are new faces,

33% came from IT / Telco industry,

and 43% are involved or interested

in smart home business, indicating

that Secutech is the best place for

IP and home automation

purchasing!

Who Our Int’l Visitors Are

Attendees to Secutech were Purchasing the Following Top 1 Network Cameras / NVRs

Top 2 HD SDI Cameras / DVRs

Top 3 Analog Cameras / DVRs

Top 4 Home Security: Burglar alarms, intercoms, control

panels / pads

Top 5 Access Controllers

Most Popular & Fast Growing Japan ranks top among international visitors while the number of Thai visitors are increasing 3 years in a

row. Stronger demand from Egypt, Afghanistan, and Bangladesh, has also contributed to the significant

growth of the 2014 show.

51.10%

27.40%

27.20%

25.20%

17.70%

17.00%

14.00%

10.10%

8.90%

3.70%

Importer / Distributor

Dealer / Reseller

System Integrator

Manufacturer

Installer

Security Service Provider

Consultant & Planner

Exporter

Contractor / Engineer

Others

Top Visitor Countries / Regions

1 Japan

2 China

3 Korea

4 Thailand

5 Malaysia

6 Philippines

7 Singapore

8 Hong Kong

9 USA

10 Indonesia

Top Growing Visitor Countries

1 Egypt

2 Afghanistan

3 Bangladesh

4 Belgium

5 Mexico

6 Vietnam

7 Australia

8 UAE

9 France

10 Philippines

Importers and distributors

dominated the show’s attendance

as Secutech continues to be the

top place for sourcing innovative

products and staying profitable

while the increasing visits from

system integrators proves

Secutech’s worth as a one-stop

platform!

Notable Asian Visitors

Breakdown by Business

Japan 18%

China 17%

Korea 10%

Hong Kong 8%

Thailand 9%

Malaysia 8%

Singapore 8%

Philippines 8%

Indonesia 6%

Others 4%

Vietnam 3%

35.70% 29.10%

24.50% 15.90%

12.00% 10.20% 10.00%

9.20% 6.60%

3.00% 2.00%

Importer/ Distributor

Dealer/ Reseller

Security Service Provider

Contractor/ Engineer

Manufacturer

Others

Who Our ASEAN Visitos Are

Leading Asian buyers all attended Secutech

2014:

Japan: G-Net, Tenpo Planning, R.O.D.,

Security Design

Singapore: Spirtaltech, DouYee Engineering,

Infinite Group

Thailand: Azking, Fujiko, Bacom, Digitalcom

Vietnam: FPT Software, ION, Nha An Toan,

Silver Sea

Malaysia: Bricomp, Celtech, Sensorlink

Philippines: Faire Technologies, New Datche

Philippines, VM Security Tech

Indonesia: Galva Technovision, Senjaya

Solusi (SAGT), Mitra Buana Sekurindo

India: Autocop, Lookman

Growth of New Visitors & Beyond With its prestigious history, Secutech keeps drawing a great numbers of first-time visitors, including 369

companies.

2014 Exhibitor Testimony

Asia 56%

Europe 15%

Middle East 8%

N. America 6%

Oceania 6%

Africa 5%

S. America 4%

New Attendance Breakdown by Region

“The show never disappoints us, as we were able to meet a

lot of visitors from Asia, including India, Malaysia, Singapore

and Vietnam. We received very positive feedback, including

a number of business leads from our participation,” said Mr

Tetsushi Sakano, Promotion Manager, Optex

89% of the new comers are IT or networking background such as 6TA, eCare-security, Gold Coast

Computer Centre, Hills, Sektor, and more, while another 67% are engaged in home and building

automation purchasing, for instance, Adox Security, Au Forum Du Batiment, Blake Systems, Swann

Communications, Benoit Elektronika, and more. A great portion of European new faces are SI and

Australian ones are security service providers.

“We met distributors, system integrators as well as

consultants. Many professional buyers from Canada, France,

Indonesia, Italy, Japan, the Philippines, Saudi Arabia, Taiwan

and the US were in attendance. Secutech is very influential

and that is why many manufacturers come to exhibit at the

show. We look forward to exhibiting at the next edition,” said

Mr Chris Hsu, Global Marketing Manager, Merit LILIN

Adding Your Values with Dedicated Sections for New &

Best-of-breed Technologies

The Debut of SMAhome

Secutech Excellence Awards & CCTV Upgrade Demos

2014 IP Camera Award Winners:

2014 IP Camera Award Winners:

CCTV Upgrade Specials: CCTU Upgrade section offered “hands-on” demos including solutions from 960H, analog HD, HD-SDI,

ccHDtv, HDCVI

20 entries from 16 elite brands joined

Excellence Awards Highlights:

The only professional shootout event to find HD solutions in real-life applications, exclusively at Secutech

37 entries from 27 elite brands joined

+500 international buyers, VIPs, and industry experts joined to vote for the best performing products

World’s first demo gallery allowing visitors using smart devices to experience home monitoring

Hosting an array of over 70 companies displaying smart home related solutions

12 products from 12 prestigious suppliers

+240 international buyers want to source new home cameras at the show

Secutech Bring the Industry Together with Forums

and Seminars

GDSF Asia 2014

CompoSec Conference

SMAhome International Conference

Asia’s largest seminar on video management and practical integration know-hows

Showcased industry leaders’ latest solutions in Asia, features and functions that smoothen IP migration / integration

15 sessions for 2 days; 964 attendance in

total, 20% growth

Keynote speakers include:

The only seminar on security technology

and components

Showcased secured data storage, latest

image, processor breakthroughs,

next-generation video intelligence

15 sessions for 3 days; 1,027 attendance

in total, 10% growth

Themed at “Connected-home-driven

Innovations & Solutions,” the seminar is

dedicated to smart home professionals.

Speakers include Z-wave, Bosch, Skywatch,

Amaryllo

5 sessions on Mar 19; 471 attendance in

total

Going Digital with Wide & Comprehensive Coverage Secutech utilize numerous print and digital marketing approaches including AD, EDM, e-banner, Apps, and

text messages.