2014 RESA International Home Staging & Re-Design...

2014 RESA International

Home Staging & Re-Design Convention™ and

The Real Estate Mogul Secrets to Success Symposium™

VIP Sponsorship Opportunities

®

About The Convention

The Real Estate Staging Association® (RESA ®), is the professional trade

association for real estate stagers through North America.

This year we are pleased to announce that in addition to hosting the RESA®

International Home Staging Convention™, we are also sponsoring the “Real

Estate Mogul the Secrets to Success Symposium™.” Both will be held at the

Treasure Island Hotel and Casino in Las Vegas, January 28, 29, 30 2014.

Convention and Symposium Featured Expert Speakers

Barbara Corcoran Terry Watson Katie Lance

Shell Brodnax Christine Rae Matthew Finlason

Additional speakers can be found at www.RESAConvention.com

About Barbara Corcoran

It was her next job that would make her one of the most successful

entrepreneurs in the country when she took a $1000 loan to start The

Corcoran Group.

As one of the “Sharks” on ABC’s hit TV show, SHARK TANK, Barbara has

ponied up her own money and invested in more than a dozen businesses,

competing to make those deals for all to see, then shepherding them to

success.

Her newest book, SHARK TALES, takes you behind the scenes of her life and business and her ‘seen on TV’

venture capitalism. Barbara is famously brash and blunt, bold and courageous, and a brilliant identifier of

opportunity and talent (often invisible to others).

During her presentation, you’ll get her very best advice for starting, growing, and expanding businesses,

investing in businesses, and converting ideas and “dreams” into fortunes.

Barbara Corcoran’s credentials include straight D’s in high school and college and twenty jobs by the time she

turned twenty-three.

Barbara Corcoran Keynote Speaker

About Terry Watson

Terry Watson is the “AHA guy”, who makes people, companies and organizations large and small aware

of the conscious and unconscious ways they sabotage their businesses and their lives. Terry provides

ridiculously effective and easily implementable strategies.

Terry Watson is one of the most sought after self-improvement trainers in North America. Not only is he a

nationally renowned and diversified facilitator, he is also an experienced and educated real estate sales

professional. With no formal real estate training, Watson was forced to create bazaar strategies that became

so successful that he was asked to chair a university real estate department and tweak their courses to better

prepare the sales agents of today.

Terry is a broker for his family’s real estate firm, where he has hired, trained, and supervised over 100

REALTOR® professionals. After selling for franchises while in high school, Terry reached the status of “top”

salesperson before age 25. No matter what Terry does, he puts all of his energy into it and truly cares about

the outcome. This is probably why he is the youngest person ever to be inducted into the Accredited Buyer

Representative (ABR®)

Hall of Fame. He received this honor from his peers for “excellence in

representing buyers”.

He also is one of only 156 people in the world to hold the Distinguished

Real Estate Instructor (DREI) designation and so far is the youngest person

ever to be named as such.

Terry is as devoted to self-improvement as he is to helping others learn,

and his own educational efforts have resulted in him earning the CRS,

CRB, CIPS, ABR, ABRM, LTG, GRI, SRES, CFS, DREI, At Home with

Diversity – One America, and e-Pro designations.

About Katie Lance

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in

social media strategy and content development and works with real estate and tech firms, helping to

develop their social strategy on a corporate and executive level. Katie also works with clients in an advisory

role - helping them navigate the nuances of the real estate industry.

Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at

national conferences teaching the latest tools and strategies in social media, mobile and technology trends.

Katie is also a frequent writer and contributor to Inman Next and The Huffington Post.

Prior, Katie was the chief strategist and social media director for Inman News. Under Katie's leadership,

Inman's social footprint increase more than 400%.

In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most

socially active members. The Inman ambassador program now has a reach of well over 2M friends and

followers. Katie co-founded Inman Next - the leading real estate industry blog.

About Shell Brodnax

Shell Brodnax is a highly respected entrepreneur who is known for her passion and her “make it happen, don’t

wait for it to happen” no-nonsense business concepts. Shell’s clients range from the first-time business owner

to seasoned professionals.

Shell delivers incredible and effective strategies with passion that is so contagious it motivates entrepreneurs

to make necessary changes so they can have the business they desire.

Her proven techniques have been used to take mom and pop shops and turn them into multi-million dollar

companies. She's versed in what it takes to create and implement marketing strategies that work. Her "work

smarter, not harder" approach has been used to help educate others on how to effectively and efficiently grow

their business.

Her background in creating and managing departments for large corporations, led to her involvement in the

staging industry. Having assisted many home stagers in the field of developing

and growing their business she understands the importance a trade

organization has for the home staging industry. As a result, she founded the

Real Estate Staging Association, the trade association for professional real

estate stagers.

Shell’s accolades include:

• 2011 Staging & Design Network Home Staging Industry Leader of the

Year

• 2010 Stevie Awards for Women in Business finalist in the Best Executive

Non-Profit or Government

• 2009 Stevie Awards for Women in Business finalist in the Best Executive

Non-Profit or Government

• 2009 RESA Finalist in the Best Overall Company of the Year

• 2007 Central Valley Women’s Council of REALTORS® Business Woman of

the Year

About Christine Rae

Christine Rae, Founder and President of the Certified Staging Professionals (CSP®) International Business

Training Academy, is known as the leading expert, trendsetter and powerhouse authority on shaping the future

of the real estate staging industry through vision, innovation and focused intensity.

As an internationally recognized trainer in the professional staging industry, Christine Rae has been providing

ground–breaking staging programs and services since 2001 after a 32-year career in executive business

management. In less than a decade, she has personally developed leading-edge curriculum and proprietary

tools, then instructed and empowered more than 3,000 entrepreneurs to start and grow their own successful

professional staging businesses.

In her role as President and CEO for CSP® International, Christine has steered

the company to the top of the excellence chart for the staging industry.

The CSP® International Academy is known as a successful incubator for

‘would be’ entrepreneurs with a decorating flair who desire control over

their own destiny through building successful, profitable businesses of their

own.

Christine is recognized as the world’s leading authority on staging from her

global experience, as well as through her work in developing standards,

examinations, professionalism and trend forecasting. Christine developed and

trademarked EcoStaging®. She is an Industry Expert Blogger for REALTOR®

magazine, a regular contributor to Real Estate Magazine and is the Green

Staging Expert for HomeGain®. She has been a featured speaker and keynote

for many industry events including six Stagers Expos, Real Estate Staging

Association (RESA), Sydney Australia Real Estate event and expert speaker at

the California Association of Realtors (CAR) convention speaking about real

estate staging trends.

About Matthew Finlason

Born in Jamaica and raised in Toronto, Canada, design and staging pro Matthew Finlason is renowned for

transforming interiors and captivating audiences with his bold aesthetic, wicked humor, and go-for-the-guts

approach. Determined to carve his own unique path in a town full of "yes-men" and an industry bent on

perfection, he's quickly developed a lively circle of L.A. clientele who've come to refer to him as their "design

sage", "furniture whisperer", "real estate healer" and "property guru".

Matthew is a property mentalist who exposes the truth behind his client's interior lives guiding them through

a process he describes as "environmental restoration". His growing reputation to fix, treat, soothe and

pamper both homeowners and their properties has spread like a fever amongst the city's social, financial and

artistic elite -- from millionaire Malibu housewives to young, hip Hollywood hotshots.

His television credits include being host of HGTV’s The Stagers, which won Matthew an award for “Best Host”

in a Lifestyle Series. He was also invited to compete on HGTV Showdown with

teammate Olympic gold medalist, Kristy Yamaguchi against HGTV's Sabrina Soto

and Drew Lachey in a high-octane, race-against-the-clock design competition.

Most recently, he’s appeared on HGTV’s Selling L.A. as one of the country’s most

sought-after staging and design experts.

When he’s not decorating for quirky clients or designing for beach side

commercial projects, Matthew consults and stages for high-end firms Dekora in

Vancouver and Meridith Baer & Associates in Los Angeles. He can also be found

touring the US, giving keynote addresses on the country’s foreclosure crisis, and

teaching designers, stagers and agents how to effectively pimp exclusive luxury

estates by simply targeting the lifestyles and dreams of the right buyer.


RESA provides you with the perfect opportunity to network with the attendees

and showcase your products or services during our networking and tradeshow the

first night of the convention, as well as attending the entire convention and

symposium.


RESA also hosts the RESA Home Staging Industry Awards during the convention.

The industry awards recognizes our top professionals, as well as recognizing

products, services and REALTORS®.

The RESA Home Staging Industry Awards are the most prestigious awards in our

industry.

About The Attendees

The RESA convention, including the Real Estate Mogul Secrets to Success Symposium,

reaches over 30,000 people in the real estate industry, including real estate stagers,

redesigners, real estate agents, decorators and designers. The event expects to draw

between 400-500 real estate stagers, real estate agents and redesigners.

About The Attendees

• Moving/Storage Vendors

• Marketing Support

• Furniture Rental Resources

• Props and Faux Food

• Paint Resources

• Storage Solutions

• Floral/Greenery Providers

• Window Covering Providers

• Insurance Providers-Medical & Business

• Eco Friendly Products

• Mortgage Lenders

• SEO Services

• Linen Resources

• Rug Resources

• Lighting Resources

• Flooring Resources

• Website Designers

• Graphic Artists

• Special Tools

• Software Providers

• Technology Providers

• Merchant Services

• Virtual Tours

• Legal Advice

• Social Networking Providers

Did You Know?

A survey of attendees indicated they wanted the following vendors at their convention.

Benefits of Sponsorship

By taking advantage of sponsorship, exhibiting, and advertising opportunities, you will

be among an exclusive group of organizations building YOUR brand with this loyal

sector of the real estate industry.

• RESA is the global trade association for professional home stagers & redesigners

• Focused exposure and interaction with your TARGET audience

• One-on-one opportunity to show attendees the value of your partnership

• Up to six months of advertising before the convention

• One year of advertising after the convention

• Social Media Marketing through Facebook, Twitter, LinkedIn, Google + and

Newsletters

• Affordable, smart investment, and beneficial to your bottom line

• Networking opportunities with other industry sponsors

Sponsorship Tiers

Grand Jackpot

$20,000

Three Available Note: May not be filled by a training company.

Payment due when signing. No refunds.

• Your company name billed as one of the main sponsors of

the convention. RESA International Home Staging

Convention-Brought to you by “YOUR COMPANY

NAME” and the Real Estate Mogul Secrets To Success

Brought to you by “YOUR COMPANY”.

• Advertising exposure in all communications, press

releases, website etc. as the main sponsor.

• Advertising exposure on lanyards.

• Ten (10) event registrations with full privileges,

including attendance to the Home Staging Industry

Awards Banquet and Networking Tradeshow.

• Logo on outside cover of convention book.

• Recognition at the Home Staging Industry Awards

Banquet and the Real Estate Mogul Secrets to Success

symposium.

• Ultimate booth space on convention floor and

networking business tradeshow. Note: Table size 8"L x

5'D will be supplied for you. Custom built trade show

displays with walls are not able to be accommodated.

• Two (2) VIP guest tickets to the Barbara Corcoran meet

and greet.

• Additional standard benefits, located on page 13.

Sponsor Fees Due Upon Registration. To take full advantage of your

sponsorship, you should sign-up and pay for your fee immediately.

Your sponsorship will not take effect until your fees are paid.

Sponsorship Tiers

Royal Flush

$10,000

Three Available

• Ten (10) event registrations with full privileges,

including attendance to the Home Staging Industry

Awards Banquet and Networking Tradeshow.

• Hosting of the networking cocktail business trade show.

Table signs with your company logo included.

• Recognition at the Home Staging Industry Awards

Banquet and the Real Estate Mogul Secrets to Success

Symposium.

• Ultimate booth space on convention floor and networking

business tradeshow. Note: Table size 8"L x 5'D will be

supplied for you. Custom built trade show displays with

walls are not able to be accommodated.





Sponsorship Tiers

Straight Flush

$7,000

Two Available

• Three (3) company convention registrations with full

privileges, including attendance to the Home Staging

Industry Awards Banquet and Networking Tradeshow.

• Hosting of the Real Estate Mogul Secrets to Success

networking luncheon. Table signs with your company

logo included.

• Breakfast sponsor with table signs with your company

logo included.





Sponsorship Tiers

Four of a Kind

$5,000

Three Available

• Three (3) company convention registrations with full



• Breakfast, or lunch, sponsor with table signs with your

company logo included.





Sponsorship Tiers

Full House

$2,500

(quantity unlimited)

• Two company convention registrations with full







All sponsors receive the

following standard benefits:

• Company logo on sponsorship page linked to your

website.

• Standard booth space on meeting floor both during

entire convention and networking business trade show.

Table size 8"L x 5'D will be supplied for you. Custom

built tradeshow displays are not able to be

accommodated.

• Company logo on all convention marketing materials.

• Company banner displayed prominently at the

convention. Banner to be provided by sponsor. Note:

Banner stands are preferred as hanging on the wall will

not be allowed.

• Full-page ad in the convention program.

• Company name included in all press releases.

• Convention re-cap on the website and in the special

edition email newsletter to be sent out after the

convention.

RESA Advertising For One Year After The Convention ($2,000

Value)

Includes

• Ad and link to your site on the Stager Resources page on

the RESA website. Viewable by members and non-

members.

• Inclusion in the RESA monthly newsletter via a link to

your page on the RESA website. Circulation 6,500 and

growing.

• Account with Home Staging News Wire the industry’s

main source for home staging news.

www.HomeStagingNewsWire.com




Additional Sponsorships

Break Sponsors $1,000

Your signs displayed on the food tables during breaks.

Before the break, it is announced that our break has been

provided by YOUR company and after the break , your

company is given thank you recognition. (4 available )

Printed Program Ad 1/2 Page $500

7.875” wide x 5.0” tall Send JPG 300DPI to

[email protected] (quantity unlimited)

Virtual Sponsor $500

Company logo on the RESA convention website with a link

to your website. Must offer RESA attendees a special deal

or discount. (quantity unlimited)




Sponsorship Information and Deadlines




All Program Ads

Artwork due by

December 5, 2013

VIP Set Up

January 28, 2014

10:00 AM to 4:00 PM

Specs

PDF

Full Page: 7.875" wide x 10.25" tall

Half Page: 7.875” wide x 5.0” tall

Full Page Ads Should Have A One Inch Boarder Around The

Entire Ad

VIP Tear Down

January 30, 2014

4:45 PM

Sponsorship Questions Shell Brodnax

888-201-8687

[email protected]

2014 RESA International Home Staging & Re-Design...

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