2014 Corporate Sponsorship Packet

Relay For Life at Virginia Tech

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Join the Movement for More Birthdays

Dear Friends, I would like to extend you an invitation to saving lives by helping us support The American Cancer Society in the battle against cancer. In our twelfth year of Relay For Life here at Virginia Tech, we hope to raise over $650,000 for the American Cancer Society. We will only be able to make this goal a reality with the support of individuals like you. The day when cancer is defeated is a dream come true for millions and I know the work being done here at Virginia Tech will make this dream a reality. This year our event will be held on April 25, 2014 at 5:00PM in the heart of our beautiful campus, more commonly known as the Drillfield. As the 2014 Relay For Life approaches I am confident that the support of sponsors like you will push this event to heights never seen before. It is with your help that we continue our fight against cancer so that people can stay well, get well, find cures and fight back. Please look over this booklet as it contains valuable information regarding sponsorship and the incentives accompanying each level of support.

“Alone we can do so little. Together we can do so much.” –Helen Keller Until There’s a Cure, Anthony Dominijanni Corporate Sponsorship & Hospitality Chair

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What is Relay For Life?

In May 1985, Dr. Gordon Klatt took the first step of his 24- hour marathon around a track in Tacoma, Washington – ultimately raising $27,000 for the American Cancer Society. A year later, 340 supporters joined the overnight event.

Since then, Relay For Life has become the Society’s single largest fundraising activity, connecting more than 5,000 communities across the nation. More than 3.5 million participants, including 500,000 cancer survivors, have taken part in Relay events nationwide, resulting in over $4 billion dollars raised for cancer research, education, services and advocacy.

Relay For Life is a life-changing event which brings people together to celebrate the lives of those who have battled cancer, remember loved ones lost, and empower individuals to fight back against this disease that takes much from our lives.

The 12-hour long event allows families, friends and co-workers to gather on the Drillfield as a community and fight against cancer, with most teams bringing their own tents and sleeping bags and settling in for a night of music, food, dance, and amity as they celebrate cancer survivors and remember those who lost their battle.

Relay For Life gives us an opportunity to celebrate, remember, and fight back. We celebrate cancer survivors by inviting them to participate in the Survivors Lap, the first lap around the track. The Luminaria Ceremony is another highlight of the event. A Luminaria is a small bag with a candle inside that makes it glow. Each Luminaria bears the name of a person who has battled cancer or has a reason for why we Relay. At dusk, we light all the candles along the path. They burn into the night, honoring and memorializing those who have faced cancer, lighting a path of hope. The event closes with the upbeat fight back ceremony, which reminds us that we have the power to change the course of this disease.

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Investing in Hope

Forming a strategic alliance with the American Cancer Society – the largest and most respected voluntary health organization in the nation – and Relay For Life of Virginia Tech – the largest collegiate Relay in the nation - will bolster your company’s reputation and emphasize your commitment to supporting your community.

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Greater Employee Pride and Loyalty

Your company’s commitment to the health and wellbeing of others will inspire a sense of pride among your employees and encourage an improved internal image.

Enhanced Exposure

Your company will enjoy positive exposure as volunteers and participants promote Relay For Life to their friends and colleagues. Your company’s name and logo can appear on a variety of promotional and media materials, depending on your level of sponsorship.

Extended Consumer Awareness

A Relay For Life sponsorship is like no other. Although the event lasts up to 24 hours, its impact is felt in the community year-round. Thanks to T-shirts, banners, media, and messaging, Relay For Life sponsors make a lasting impression.

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Join Forces with a Trusted Name

• The American Cancer Society Relay For Life is the largest fund-raising event in the nation.

• More than 3.5 million people will participate in Relay For Life events across the country this year.

• Thousands of Relay For Life newsprint articles, billboard

displays, and TV and radio spots are featured throughout the country each year.

• 74% of consumers are likely to support a sponsor

associated with a charity like the American Cancer Society.

• 98% of Americans are familiar with the American Cancer

Society.

Sponsorship Benefits

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How Virginia Tech Became the #1 Collegiate

Relay In the World!

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Corporate Sponsorship Investment Plan

Relay For Life at Virginia Tech thrives because of the tireless efforts of its students, but we can’t do it alone. Year the support from our donors has allowed us to reach new levels of success. Thanks to incredible advances in science, cancer prevention, treatment, and lifestyle changes, we are now closer than ever before to conquering this disease. But we still have a long way to go and need your help. We have developed this booklet to offer you a wide array of support options so that you may tailor your contribution to the needs of your business or organization. Listed above are the different levels of donation; the corresponding incentives are presented on the following pages.

Levels of Sponsorship

Diamond Level $10,000 or more Platinum Level $5,000 to $9,999

Gold Level $2,500 to $4,999

Silver Level $1,000 to $2,499

Bronze Level $500 to $999

Purple Level $250 to $499

The monetary levels of sponsorship include both monetary and in-kind donations. In-kind donations will be assessed at fair market value to determine their level of donation. These levels are completely separate from any donation/fundraising levels determined by national Relay For Life incentive opportunities.

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Plaque presentation at event

Prominent recognition in all

advertising pertaining event

Company ad played during the event.

Video made by VT Relay promoting

your company and played at the event

Company ad in event program

Company promo items included in

Team Captain’s gift bags

Diamond (≥$10,000) þ þ   þ þ ½ Page þ  

Platinum ($5,000 - $9,999     þ þ   ¼ Page   þ  

Gold ($2,500 - $4,999)           þ  

Silver ($1,000 - $2,499)            

Bronze ($500 - $999)            

Purple ($250 - $499)            

Sponsorship Incentives

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Company

supplied banner hung at event

Waived participant fee for

company team (Max. 1 Team)

Company logo on the back of event

t-shirts

Diamond (≥$10,000) þ þ þ Platinum

($5,000 - $9,999 þ þ þ Gold

($2,500 - $4,999) þ þ þ Silver

($1,000 - $2,499)   þ Bronze

($500 - $999)      

Purple ($250 - $499)      

Sponsorship Incentives

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Scrolling logo on event homepage

Company recognition from stage at event.

Inclusion in event program

Allotted venue space at event

Inclusion on sponsorship banner

hung at event

Recognized on event’s sponsorship

link

Diamond (≥$10,000) þ þ Logo þ Logo   Logo

Platinum ($5,000 - $9,999 þ þ Logo þ   Logo   Logo  

Gold ($2,500 - $4,999) þ þ Logo þ   Logo   Logo  

Silver ($1,000 - $2,499) þ If present Text þ   Logo   Logo  

Bronze ($500 - $999) Text þ   Text   Logo  

Purple ($250 - $499)         Text   Text  

Sponsorship Incentives

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Description of Incentives

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Plaque presentation at event A sponsorship plaque will presented to your company, if attending the event, and have the opportunity to say a few words to our participants from stage. (Diamond)

Prominent recognition in all advertising pertaining event Your company name/logo will be included on our advertisement regarding our main event. (Diamond) Company advertisement played during the event. A 30 second advertisement provided by your company will be played at the event. (Diamond, Platinum) Recognition during Team Captain’s meetings

Your company’s logo will be displayed during all of the team meetings for Relay For Life at Virginia Tech. There are approximately 6-8 team meetings throughout the year. A representative from each team attends these meetings to discuss ideas, receive necessary information regarding our main event and the American Cancer Society, share with others the importance of why they Relay, and get excited about Relay For Life through certain activities. (Diamond, Platinum)

Video made by VT Relay promoting your company

Our talented video committee will put together a video marketing your company and played at the event. We will contact you if you are interested in being featured in the event. We will also work with you in order for us to properly present your company during the video and include ideas you may have for the video. (Diamond, Platinum)

Company ad in event program

We will put an advertisement of your choice promoting your company or anything you want to market in our event programs given to our participants. The event programs will include the event details, event schedule, event map, and sponsors of Relay For Life at Virginia Tech. (½ Page: Diamond; ¼ Page: Platinum)

Description of Incentives

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Company-supplied promo items included in Team Captain’s gift bag We will include promotional items from your company in the Team Captain’s/Grande Club gift bags at the end of the year thanking them for their dedication to Relay For Life. Depending on the interest of this incentive, the amount of gift bags will vary. Please contact us if you have interest in including a promotional item in these bags. (Diamond, Platinum, Gold)

Company supplied banner hung at event We will hang up a banner supplied by your company somewhere at our event. The banner should preferably contain only your company’s name, logo, and perhaps a marketing phrase. The size of the banner can vary; so, please contact us with the banner measurements. (Diamond, Platinum, Gold)

Waived participant fee for company team (Max. 1 team)

Upon request, we will waive the registration fee of $10 per participant for your company’s team through vtrelay.org. (Diamond, Platinum, Gold)

Company logo on back of participant t-shirt

Logos will be printed on the back of the participant t-shirts. Approximately 3,000 - 4,000 of these shirts will be ordered and worn by participants that have raised $100. These shirts are incredibly visible and act as a great marketing tool for companies and organizations. Students commonly wear these shirts around campus throughout the year. Relay For Life at Virginia Tech also has “Relay Wednesdays” where anyone can show their support for Relay For Life and the American Cancer Society by wearing their participant shirt. (Diamond, Platinum, Gold, Silver)

Scrolling logo on event homepage Your company logo will be placed on a digital banner that will reside on the Relay For Life at Virginia Tech home page. The banner will run in a continuous loop and will be visible to thousands of registered participants and donors who visit the webpage on a daily basis from around the world. (Diamond, Platinum, Gold, Silver)

Description of Incentives

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Company recognition from stage at event Companies will be recognized throughout the event by an announcement done on stage thanking you for your generous donation and contribution towards the American Cancer Society. (Diamond, Platinum, Gold, Silver if present at event)

Inclusion in event program

Sponsors’ logo/name will be recognized in the event program. These programs are given to all participants and include the layout of the event and entertainment schedule for the evening. (Logo: Diamond, Platinum, Gold; Text: Silver, Bronze)

Allotted venue space during event Sponsors will be given a space to promote themselves for the entire night; electricity is available upon request. You can also use this space to simply come and enjoy the event. (Diamond, Platinum, Gold, Silver, Bronze)

Inclusion on sponsorship banner hung at event Two banners will be displayed the night of Relay listing all of our top sponsors. The banners will be hung at the entrance to our event and near the food tent where all participants will see it. (Logo: Platinum, Gold, Silver; Name: Bronze, Purple)

Recognized on event’s sponsorship link

Sponsor’s logo or name will be displayed on the corporate sponsorship page of vtrelay.org. (Logo and Name: Diamond, Platinum, Gold, Silver, Bronze; Name: Purple)

We strongly encourage all registered corporate sponsors to make a team for our

event at www.relayforlife.org/vtva. Participation in a Relay event is an excellent way to reach out to the

community as well as promoting team building within your organization.

Participants can also take advantage of corporate matching gift opportunities.

Depending on the level of sponsorship the size and prominence of company and

organization logo, names, etc. may vary.

Help Us Change the World

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Anthony Dominijanni Hospitality and Corporate Outreach Executive Phone: 412.592.3645 Email: vtrelay.sponsorship@gmail.com

Mailing Address: Relay For Life at Virginia Tech c/o American Cancer Society 2840 Electric Road, Suite 106 Roanoke, VA 24018

Fax: 540.744.9629 (Attention: Relay For Life at Virginia Tech)

www.relayforlife.org/vtva General Questions: vtrelay.contactus@gmail.com

Contact Information

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Donation Commitment Form

Company Information Company Name: (exactly as you wish to see it advertised)

Address:

City: State: Zip:

Main Contact/Title:

Email:

Phone: Fax:

Signature:

Mailing Address: Relay For Life at Virginia Tech c/o American Cancer Society 2840 Electric Road, Suite 106 Roanoke, VA 24018 Fax: 540.744.9629 (Attention: Relay For Life at Virginia Tech) Relay For Life at Virginia Tech reserves the right to determine the appearance of company logo and/or name regarding their size and placement on advertisement materials, and to review, edit, and/or select content of company descriptions, advertisements, and company promotional materials.

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Donation Commitment Form

Sponsorship Donations Options (please check one of the following)

� Check enclosed (made payable to Relay For Life)

� Online donation will be made Value: $____________

� In-Kind donation (please describe below):

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Online donations can be made at www.relayforlife.org/vtva. Click the “donate” button on our homepage. Then click “donate to this event” and follow the instructions. Donors making in-kind donations will be contacted to determine the fair market value for their good or service. Values will be recorded using an in-kind donation form (may be used for tax deduction purposes). Thank you for supporting Relay For Life at Virginia Tech. Please feel free to contact us if you have any questions or would like to share a comment or concern. Thanks again!

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