2014 may Ux meetup DT @ SAP - space, people, the method

© 2013 SAP AG. All rights reserved. 1Public

63 % of the world’s transactions touch an SAP system

86 % of the world’s athletic footwear provided

70 % of the world’s chocolate production


64%

13%

16%

7%

Software Usage of SAP Products by Customers

Never or Rarely Used

Often Used

Sometimes Used

Always Used

How Design Thinking Helps SAP Do the Right Thing

Public

© 2013 SAP AG. All rights reserved. 4

We have a problem with desirability!


64%

13%

16%

7%

Software Usage of SAP Products by Customers

Never or Rarely Used

Often Used

Sometimes Used

Always Used

We have some problem with viability!


How do we Innovate?


Scrum and Lean Help us Do Things Right

But are we doing the right thing?


Long Story Short…

Design Thinking helps SAP better tackle the

viability and the desirability of a product.

DESIGN THINKING

Create Innovation by combining the right PEOPLE, the needed

SPACE and a supporting PROCESS.

THREE ASPECTS

THE RIGHT PEOPLE.

NO LONESOME RESEARCH.

INTERDISCIPLINARY TEAMS of T-shaped people.

DIFFERENT MINDSETS & EXPERIENCES.

THE NEEDED SPACE.

FLEXIBLE ENVIRONMENT

THE TEAM SPACE IS YOURS

THE SUPPORTING PROCESS.

THE DESIGN THINKING APPROACH

UNDERSTAND TESTPROTOTYPEIDEATEDEFINE

POINT OF VIEW

OBSERVE

Project Example: SNC UI5


Project Example: Co-Innovation Customers


Project Example: Prototype Progression

Thank you

Balazs BudayProduct Owner / Design Thinking [email protected]

SAP Hungary

2014 may Ux meetup DT @ SAP - space, people, the method

Presentations & Public Speaking

Transcript of 2014 may Ux meetup DT @ SAP - space, people, the method