2014 Innovation Facility Annual Review - social media analytics
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UNDP Innovation FacilitySocial Media analysis
Launch of 2014 Annual Review
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Who tweeted 2014 review
Biggest influencers tweetingUNDP (English, Spanish, French), Helen Clark, UNDP Mexico, UNDP Eurasia, Devex and Global Pulse
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Who tweeted 2014 reviewTweets from Danish entitiesDanish Mission, UNDP_Danmark, MindLab, UN Regional Information Center DK
Other partners and target audiencesDevex, DIY Toolkit, IGRD Mexico, Kolba Labs, MiLab Moldova, MindLab DK, Plus Acumen
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Who tweeted 2014 reviewTweets in Arabic, Danish, English, French and Spanish
Most active #inno4dev tweeters
Most active 2014 review tweeters (out of 108 tweets)
UNDP InnovationUNDP ArabicUNDP DenmarkUNDP EU in BrusselsUNDP EnglishUNDP LAC UNDP SpanishUNDP Sri LankaUNDP EgyptUNDP PhilippinesUNDP Barbados & OECS
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Who tweeted 2014 reviewUNDP corporate accounts tweeting
Country Offices: Armenia, Barbados, Belarus, Egypt, India, Mexico, Mongolia, PNG & Pacific, Philippines, Sri Lanka, Turkey, Zimbabwe
UNDP global in Arabic, English, French and Spanish
UNDP regional Arab States, ECIS and LAC
UNDP EU in Brussels, UNDP GCPSE
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Engagement rate
For the day of the launch, Each tweet from @UNDP_innovation received6x the average rate of impressions over 3x the average number of retweets & favorites over 4x the number of URL clicks
For the week of the launch, Each tweet from @UNDP_innovation receivedtwice the rate of impressions 50% more Retweets, favorites and URL clicks
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Tweets + RTs 1May-16Junefrom @UNDP_innovation
UNICEF IF launch
EB side event
2014 Review launch
AHDR inno camp
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Retweets
Favorites
UNICEF IF launch
2014 Review launch
UNICEF IF launch
2014 Review launch
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Mentions2014 Review launch
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Follower growth
Most influential followers overall
2014 Review launch
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undp.org/innovation2014
1362 views on SlideShare in the first month (19 May – 19 June 2015)
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undp.org/innovation2014